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Spa Business Issue 1 2010 spawww.spabusiness.com business2010 1 COVER: THE SCARLET, CORNWALL, UK ©CHRIS CYPERT CORNWALL, THE SCARLET, COVER: COVER: CHI, SHANGRI-LA THE AT SPA destination day resort hotel club medical thermal curative uniting the world of spas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eet the team contributors READER SERVICES NEENA DHILLON Subscriptions Neena Dhillon has contributed features on spa travel to publications Julie Albone +44 (0)1462 471915 including Viva Espana, Highstyle and International Highfl yer. A Circulation former managing editor of Great Hotels of the World Luxury Spa Collection, she has also written for Velocity and easyJet magazines. Michael Emmerson +44 (0)1462 471932 EDITORIAL TEAM EMILIE FILOU Editor Emilie Filou is a freelance journalist specialising in business, the Liz Terry +44 (0)1462 431385 environment and development issues. She writes regularly about water and the carbon market and is the Maghreb correspondent of Managing editor water magazine Global Water Intelligence. Katie Barnes +44 (0)1462 471925 Newsdesk Sarah Todd +44 (0)1462 471927 RHIANON HOWELLS Rhianon Howells was launch editor of Spa Business and established Tom Walker +44 (0)1462 471934 it as a journal of note. As consulting editor she is closely involved Peter Hayman +44 (0)1462 471938 with its continuing development, while also writing widely on health, Martin Nash +44 (0)1462 471911 fi tness, travel and leisure as a freelance journalist. North America editor Peter Sargent +1 239 949 3394 ANDREA JEZOVIT Andrea Jezovit has written on business, travel and lifestyle for ADVERTISING TEAM publications including Canadian Business, Toronto Life and national Publisher/advertising sales newspaper The Globe and Mail. She recently returned to Toronto Nuzhat Hayat +44 (0)1604 415414 from the UK, where she worked as managing editor of Leisure Media magazines Leisure Management and Attractions Management. Advertising sales Tessa Alexander +44 (0)1462 471903 John Challinor +44 (0)1582 607970 LEONOR STANTON Jan Williams +44 (0)1462 471909 Leonor Stanton is the founder of LLS Consulting, specialising in market and commercial assessments and fi nancial planning in Stephanie Rogers +44 (0)1462 471903 the hospitality and spa sectors. She was previously with Deloitte Advertising production Consulting and Deloitte Corporate Finance. Ed Gallagher +44 (0)1905 20198 WEB TEAM CAROLINE WILKINSON Caroline Wilkinson is a freelance journalist who focuses on writing spa-kit.net/product search engine about the fi tness, spa and wellness industries. She is also a Sarah Todd +44 (0)1462 471927 published photographer and is the features writer of UK consumer spabusiness.com magazine Digital SLR Photography. Michael Paramore +44 (0)1462 471926 Tim Nash +44 (0)1462 471917 Dean Fox +44 (0)1462 471900 THE LEISURE MEDIA COMPANY PUBLISHES Emma Harris +44 (0)1462 471921 Katie Eldridge +44 (0)1462 471913 DESIGN Andy Bundy +44 (0)1462 471924 FINANCE The views expressed in individual articles are those of the author and do not necessarily represent those of the publisher, Sue Davis +44 (0)1395 519398 The Leisure Media Company Ltd. © Cybertrek Ltd 2010. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording Denise Gildea +44 (0)1462 471930 or otherwise, without prior permission of the copyright holder, Cybertrek Ltd. Registered at Stationers’ Hall 30851, Spa CREDIT CONTROL Business ISSN 1479-912X is available on annual subscription for UK £28, Europe £38, USA/Canada £28, rest of world £38, from the Leisure Media Company Ltd. Portmill House, Portmill Lane, Hitchin SG5 1DJ, UK. Printed by Mansons. Rebekah Scott +44 (0)1462 733477 © Cybertrek 2010 ISSN 1479-912X. Digital edition at www.spabusiness.com/digital 4 Read Spa Business online spabusiness.com / digital SPA BUSINESS 1 2010 ©cybertrek 2009 lasting longer n this issue we visit The Scarlet, a new eco- ON THE COVER: hotel which has been built in Cornwall in the The Scarlet eco-hotel in Cornwall, UK, UK (see p38) and examine how the team see our report on p38. I behind the project developed the hotel’s PHOTO: © CHRIS CYPERT unique spa facilities and philosophy. THE LEISURE MEDIA COMPANY The hotel has been conceived and developed by three sisters who are second generation hoteliers. Head Offi ce/Europe Offi ce The new venture sits near to the still thriving original Portmill House, Portmill Lane, business, the Bedruthan Steps – a family-focused Hitchin, Hertfordshire, SG5 1DJ, UK holiday hotel – and has been designed as an adult- Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 only luxury retreat which specialises in healing, lifestyle and wellness breaks. In line with this approach, the spa menu has broken with the tradition of one US Offi ce hour time slots for treatments and offers a range of journeys which last four 22311 Piazza Doria Lane, hours or longer. Spa manager Steph Crosby explains: “What we genuinely and #201 Estero, Florida, USA authentically want to offer is the opportunity to truly relax, let go and release Tel: +1 239 949 3394 and that takes more than an hour. When guests book a massage, I explain that we’ve researched how long it takes to get to relaxation levels which benefit you in the long-term and they’re generally interested and happy to book a journey.” This approach holds many attractions. It optimises staff resources, creates better value as a result of the purchasing of larger tranches of time and – done well – can give far more effective results. While The Scarlet has lengthened both treatment and session times, this approach could be extended to many aspects With many spas half empty at certain times of day, it makes sense to offer longer and more cost-effective treatments during these times, so customers seeking deep healing can put more time by for an effective treatment of menu design to the benefit of the customer, the therapist and the business. The body takes time to respond to change – for blood flow to be restored and FIND GREAT STAFF FOR YOUR SPA for muscles to unbind and lengthen, for example. There will always be a limit to spa opportunities how much can be achieved in a one hour treatment of any kind and in opting Spa Opportunities, the sister publication for this as a standard time slot, spas are falling in line with the norm, rather than of Spa Business, focuses on recruitment, giving treatments which create optimal results in terms of long-term healing. careers and news and is published every Even the fastest-working therapist can’t deal with all areas of the body in an two weeks. It has a daily website and hour, meaning there will be areas left untouched, undermining the holistic value weekly ezine, as well as being available as of the treatment. I find that in most massages, for example, the arms are often a PDF subscription and on digital turning overlooked. This doesn’t make sense when you consider how much we use pages. To advertise for staff, them and how tension and adhesions within them can have such a detrimental email [email protected]. effect on wellbeing and can lead to other problems such as RSI and tension in web: spaopportunities.com the shoulders, back and neck. However, with all the other big muscle groups to digital edition: spaopportuities.com/digital deal with first, the arms are often simply passed over through lack of time. spa business This problem is exacerbated by the fact that many treatments, although Spa Business is written for investors booked for an hour, are often whittled down to 45 or 50 minutes once the and developers, operators and buyers, changeover and consultation have been taken care of, leaving the customer in designers and suppliers. Readers work in danger of feeling hurried and sometimes even short-changed. all areas of the spa market worldwide. Spa With many spas half empty at certain times of day, it makes sense to offer Business has a daily website, a weekly longer and more cost-effective treatments during these times, so customers ezine, and print, PDF and digital turning seeking deep healing can put time by for more effective treatments which give pages editions of the magazine. longer-lasting results and more profit for the spa – surely a win:win outcome? email: [email protected] web: spabusiness.com Liz Terry editor [email protected] digital edition: spabusiness.com/digital SPA BUSINESS 1 2010 ©cybertrek 2009 Read Spa Business online spabusiness.com / digital 5 Become a Thalgo spa partner today – call 020 7512 0872 for your information pack. Thalgo is proud to support the Marine Conservation Society Thalgo UK LTD Elgin House 51 Millharbour Docklands London E14 9TD Through Thalgo, the sea has been unfolding its beauty secrets for over 40 years. Harnessing the extraordinary potential of the ocean, Thalgo develops facial and body treatments renowned the world over for their incredible results. Combining a rich heritage in marine beauty and spa with constant innovation, we offer a comprehensive
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