International Journal of Trade & Commerce-IIARTC January-June 2017, Volume 6, No. 1 pp. 173-180 ISSN-2277-5811 (Print), 2278-9065 (Online) © SGSR. (www.sgsrjournals.co.in) All rights reserved UGC Approved Journal in Social Science Category; Journal No. 48636 COSMOS (Germany) JIF: 4.242; ISRA JIF: 3.957; NAAS Rating 3.55; ISI JIF: 3.721 New Era in Telecommunication- The Study of Reliance Jio B. Kumar Faculty of Commerce & Business Administration, Meerut College, Meerut (U.P), India E-mail Id:
[email protected] Abstract PAPER/ARTICLE INFO Being world’s second largest population of 1.2 billion, India is a young RECEIVED ON: 11/03/2017 nation with 63% of its population under the age of 35 years. It has a fast ACCEPTED ON: 16/05/2017 growing digital audience with 800 million mobile connections and over 200 million internet users. Reliance thoroughly believes in India’s Reference to this paper potential to lead the world with its capabilities in innovation. Towards should be made as follows: that end, Reliance envisages creation of a digital revolution in India. Reliance Jio aims to enable this transformation by creating not just a B. Kumar (2017), ―New Era cutting-edge voice and broadband network, but also a powerful eco-system in Telecommunication- The on which a range of rich digital services will be enabled – a unique green- Study of Reliance Jio‖, Int. J. field opportunity. of Trade and Commerce- The three-pronged focus on broadband networks, affordable smart phones IIARTC, Vol. 6, No. 1, pp. and the availability of rich content and applications has enabled Jio to 173-180 create an integrated business strategy from the very beginning, and today, Jio is capable of offering a unique combination of telecom, high speed data, digital commerce, media and payment services.