New Product Introductions November 2019
NEW PRODUCTS REPORT | 2019 1 Contents
• Objectives and Approach • Executive Summary & Metrics Dashboard • New Product Introductions Topline - Total U.S. - Honey & Competing Sweeteners • Introductions by Category - Cereal and Bars - Bakery - Alcoholic Beverages - Sugar and Sweeteners - Spreads - Sauces & Seasonings (new) - Cold Beverages
NEW PRODUCTS REPORT | 2019 2 2019 Report Objectives & Approach
• Objective: Track new product introductions to assess honey’s role and inclusion in product innovation.
• Approach: Report on the following KPI’s as identified in the strategic plan: • Total New Product Introductions with honey • Honey’s share of key category introductions: - Cereal - Bakery - Spreads - Sweeteners - Alcoholic Beverages - Sauces & Seasonings - Cold Beverages • For all categories we will report: - Total number of products with honey - Percent change of products with honey from the previous year - Honey’s share of category introduction
NEW PRODUCTS REPORT | 2019 3 Methodology & Considerations
How to read this report: • This report includes the following core honey derivatives (among other nuance forms not listed, within specific categories): - Honey Flavor - Natural Honey Flavor - Pure Honey • Data is based on new introductions only (distribution or sales is unknown); therefore, the findings should NOT be used to project volume. • New honey product introductions are tracked where honey (and the derivatives above) are listed as an ingredient, with the exception of the alcoholic beverage category. • Because many alcoholic beverages do not list ingredients, this section tracks all products that state the word “honey” anywhere on pack. For this reason, honey introductions in this category may be slightly overstated as honey is often used to describe the color or smell of a product when it in fact, does not include honey as an ingredient. • Innova also does not capture all craft brewery introductions as brands may not distribute at major retailers.
• Indicates data reflects national new product introductions
• Indicates data reflects new product introductions with honey
NEW PRODUCTS REPORT | 2019 4 Methodology & Considerations
Data in this report is obtained from Innova Market Insight Food & Beverage Database (Innova).
About Innova: Database Optimization: Innova is the world’s biggest food industry database and Data in this report is updated year over year, and contains over 120 million unique records on food absolute numbers shift as Innova performs general products, brands, ingredients, claims, packaging, etc. database maintenance. Over 275,000 new products are added to the database For example, the sugar and sweetener category was every year. revised in 2017 to include more synonyms for sweeteners Innova monitors 78 major markets in detail and has full- and ingredients with multiple names. This expands the time employees in all major markets reporting on trends number of products appearing in any given search for as well as undertaking store, product and brand honey. assessments. Innova also created 65 new product subcategories from August 2018-Feb 2019 for the benefit of our users, in order to present the data in a more granular and insightful way. Definitions were updated to existing product subcategories, as categories are also dynamic, and they have to track and capture the changes.
NEW PRODUCTS REPORT | 2019 5 Executive Summary
NEW PRODUCTS REPORT | 2019 6 New Product Introductions
Total new product introductions in the U.S. experienced its highest growth since 2014.
Manufacturers & retailers are continuing to invest in developing new products, more so than last year. Indicating opportunities to present unique solutions to drive growth through innovation.
NEW PRODUCTS REPORT | 2019 7 New Honey Introductions
New products with honey represent a 3.8% share of all introductions in 2018. This is a slight decline in honey introductions and share, down from 4.3% in 2017.
There is a is significant opportunity to source volume from other new product introductions in strategic categories.
NEW PRODUCTS REPORT | 2019 8 Key Category Movement
We see a lot of innovation progress in key categories essential to honey, such as bakery, sauces, alcoholic beverages (each 8-9% of all NP introductions). Additionally, snacks, cold drinks and to a lesser extent cereal reflect 3-6% of all NP launches. Unfortunately, new products with honey are down year-over-year in all these categories, except alcoholic beverages. In many cases we are competing with granulated/cane sugars and we are seeing Stevia, Maple Syrup, or other carb neutral sweeteners (Monk fruit and Coconut Sugar) gaining share.
Honey is a natural, better for you sweetener vs. many of the new entrants, we need to re-establish our value to gain back lost New Product share.
NEW PRODUCTS REPORT | 2019 9 Implications
1. Honey is losing new product share in many of the top categories where we have historically shown strength, we need to refocus efforts on cereal, bakery, and cold drinks.
2. In the bakery category specifically, there is crossover within snacking (e.g., crackers, cookies, etc.) making this category increasingly more important to focus on.
3. Opportunity to capture more share in sauces & seasonings and snack categories as both are categories with high share in new introductions for total food and honey.
4. Besides sugar, honey’s competition is primarily coming from stevia, maple syrup, and monk fruit. This aligns with the trends today as low-calorie sweeteners continue to grow in popularity.
NEW PRODUCTS REPORT | 2019 10 Honey Share of Categories
Share of All Share of all Category % Honey % Sweetener Growing Sweetener Category Honey Food Intros Change Change Competitor Competitor Introductions Sugar – Granulated, Bakery 9.8% 2% 16.4% -4% Stevia & Maple Syrup Cane & Brown
Sauces & Sugar – Granulated, 8.8% 2% 8.4% -1% - Seasonings Cane & Brown
Cereal 3.7% 3% 22.1% -7% Granulated Sugar Stevia & Coconut Sugar
Sugar – Granulated, Snacks 6.7% 12% 8.4% 10% Maple Syrup & Stevia Cane & Brown
Cold Drinks 6.2% 20% 4.6% -17% Sugar & Stevia Monk Fruit
Maple Syrup & Brown Spreads 2.2% 9% 8.3% 18% Granulated Sugar Sugar
NEW PRODUCTS REPORT | 2019 11 Metrics Dashboard – 2017 Data Updated with 2018 Report
Key Tracking Metrics YOY Key Tracking Metrics YOY 2017 2018 2017 2018 New Products with Honey Sauces and Seasonings with Honey Total New Product Introductions with Honey 1734 1667 Hot Drink Products with Honey 141 140 Percent Change from Previous Year +4% -4% Percent Change from Previous Year -10% -1% Share of Total U.S. Introductions 4.3% 3.8% Share of Category Introductions 3.6% 3.6% Cereal with Honey Cold Drinks with Honey Cereal Products with Honey 396 369 Cold Drink Products with Honey 92 76 Percent Change from Previous Year +13% -7% Percent Change from Previous Year +39% -17% Share of Category Introductions 24.7% 22.3% Share of Category Introductions 4.0% 2.8% Bakery with Honey Sweeteners with Honey Bakery Products with Honey 283 273 Sweetener Products with Honey 6 3 Percent Change from Previous Year +8% -4% Percent Change from Previous Year -40% -50% Share of Category Introductions 6.9% 6.6% Share of Category Introductions 3.1% 1.9% Spreads with Honey Alcoholic Beverages with Honey (honey anywhere on pack) Spread Products with Honey 114 138 Alcoholic Beverages with Honey 224 244 Percent Change from Previous Year -21% +18% Percent Change from Previous Year -12% +9% Share of Category Introductions 13.0% 14.4% Share of Category Introductions 7.3% 6.8%
NEW PRODUCTS REPORT | 2019 12 Deep Dive
NEW PRODUCTS REPORT | 2019 13 Total New U.S. Products Total New Honey Products
NEW PRODUCTS REPORT | 2019 14 National Food Introductions
In 2018, total new product introductions in the United States saw a 10% increase from 2017.
Total U.S. Introductions (2012-2018) 44,229 40,813 40,188 37,873 36,162
27,070 28,308
2012 2013 2014 2015 2016 2017 2018
% Change YOY 5% 28% 5% 8% -2% 10%
NEW PRODUCTS REPORT | 2019 15 National Food Introductions – By Category Beverages and snacks experienced double digit new product introductions vs YA. These categories, in addition to bakery, sauces, and to a lesser extent cereals are launching ~ 3.000-4000 new products annually.
U.S. Food Introductions by Category: Change from 2017-2018 Share of All % Change New Category 2012 2013 2014 2015 2016 2017 2018 2017-2018 Introductions in 2018 Bakery 2,671 2,603 3,509 3,767 3,664 4,091 4,160 2% 9.4% Sauces & 1,641 2,188 2,843 3,691 4,134 3,806 3,879 2% 8.8% Seasonings Alcoholic 1,499 2,094 2,202 1,764 2,816 3,064 3,593 17% 8.1% Beverages Snacks 1,471 1,406 2,063 2,560 2,446 2,625 2,951 12% 6.7% Cold Drinks 1,703 2,616 2,490 2,497 2,353 2,280 2,735 20% 6.2% Cereals 1,053 985 1,434 1,510 1,621 1,606 1,656 3% 3.7% Desserts & Ice 1,125 996 1,141 1,189 1,206 1,178 1,275 8% 2.9% Cream Spreads 473 520 798 913 887 878 959 9% 2.2% Sugar & 109 150 198 228 193 193 159 -18% 0.4% Sweeteners Total 27,070 28,308 36,162 37,873 40,813 40,188 44,229 10% 100.0% NEW PRODUCTS REPORT | 2019 16 National Honey Introductions
New honey product introductions experienced a slight decline in growth in 2018 (-4% pts).
U.S. Honey Introductions (2012-2017)
1,690 1,666 1,734 1,667 1,515
1,070 1,003
2012 2013 2014 2015 2016 2017 2018
% Change YOY -6% 51% 12% -1% 4% -4%
NEW PRODUCTS REPORT | 2019 17 National Honey Introductions Of the ~44,000 new products introduced in 2018, ~4% (1,667) had honey as an ingredient, a slight decline from 2017. Total & Honey U.S. Introductions (2012-2018)
44229 40,813 40,188 Total Food & Beverage Intros 36,162 37,873 27,070 28,308 Total Sugar Intros 14,549 15,888 16,839 17,359 17,685 10,454 10,911 1,734 1,070 1,003 1,515 1,690 1,666 1667 Total Honey Intros
2012 2013 2014 2015 2016 2017 2018 “Sugar” Share of New Product Intros 2012 2013 2014 2015 2016 2017 2018 38.6% 38.5% 40.2% 42.0% 41.3% 43.2% 40.0% Honey Share of New Product Intros 2012 2013 2014 2015 2016 2017 2018 4.0% 3.5% 4.2% 4.5% 4.1% 4.3% 3.8%
NEW PRODUCTS REPORT | 2019 18 National Honey Introductions – By Category
U.S. Honey Introductions by Category Share of All Honey Category 2012 2013 2014 2015 2016 2017 2018 % Change 2017-2018 Introductions in 2018 Cereals 257 271 366 404 349 396 371 -7% 22.10% Bakery 175 141 257 254 263 283 273 -4% 16.40% Sauces & Seasonings 90 89 149 156 157 141 140 -1% 8.40% Snacks 43 52 89 116 129 127 140 -7% 8.40% Spreads 41 55 71 98 145 117 138 18% 8.30% Alcoholic Beverages* 81 155 149 99 255 224 244 9% 6.80% Ready Meals & Side 104 39% 6.20% Dishes 69 67 123 87 82 75 Confectionery 77 68 58 108 101 127 94 -26% 5.60%
Meat, Fish & Eggs 37 22 67 69 74 72 91 26% 5.50% Dairy 59 57 61 108 65 101 85 -16% 5.10% Cold Drinks 47 46 81 81 66 92 76 -17% 4.60% Sports Nutrition 30 23 24 29 23 21 58 176% 3.50% Supplements 13 21 20 60 45 29 53 83% 3.20% Desserts & Ice Cream 51 43 55 51 46 43 47 9% 2.80% Pet Food 46 21 39 34 37 72 41 -43% 2.50% Baby & Toddlers 3 3 9 0 7 5 11 120% 0.70% Hot Drinks 14 10 21 21 40 13 8 -38% 0.50% Fruit & Vegetables 2 5 10 2 8 5 8 60% 0.50% Soup 5 3 5 8 8 4 9 125% 0.50% Sugar & Sweeteners 1 0 1 3 7 3 1 -67% 0.10% Total 1,070 1,003 1,515 1,690 1,666 1,734 1,667 -4% 100.0%
NEW PRODUCTS REPORT | 2019 19 *Honey mentioned anywhere on pack National Honey Introductions – By Category Cereals and bakery remain the top categories for new honey introductions.
138 Spreads 244 Alcoholic Beverages (Honey Appears ANYWHERE ON PACK) New Honey 140 76 Sauces and seasonings Introductions 273 by Category* Cold Drinks Bakery 369 Cereals and Bars
2018 Top New Honey Introductions by Category 2012 2013 2014 2015 2016 2017 2018 % Change 2017-2018 Cereals and Bars 257 271 366 404 349 396 369 -7% Bakery 175 141 257 254 263 283 273 -4% Cold Drinks 47 46 81 81 66 92 76 -17%% Sauces & Seasonings 90 89 149 156 157 141 140 -1% Alcoholic Beverages 81 155 149 99 255 224 244 9% Spreads 41 55 71 98 145 114 138 18%
NEW PRODUCTS REPORT | 2019 20 Cereal Section (includes granola & bars)
NEW PRODUCTS REPORT | 2019 21 Categories of Interest – Cereal & Bars
While this category continues to own the largest share of new honey product introductions at 22% new product launches dipped (-7%) from 2017.
Despite a slip in new honey product introductions, breakfast bars continue to be an opportunity for growth, especially with the movement around healthy snacking.
NEW PRODUCTS REPORT | 2019 22 Total Cereal/Bar & Honey Introductions in the Category
Although total new cereal introductions saw 3% growth, honey introductions experienced a decline. Total Cereal/Bar Introductions and Honey Introductions in the Category (2012-2018)
1,621 1,606 1,656 1,434 1,510
1,053 985
366 404 349 396 369 257 271
2012 2013 2014 2015 2016 2017 2018 % Change YOY -6% 46% 5% 7% -1% 3% (Total Cereal/Bars) % Change YOY 5% 35% 10% -14% 13% -7% (Cereal w/ Honey)
NEW PRODUCTS REPORT | 2019 23 Honey Share of Cereal/Bar Introductions Growth of honey within the category decreased slightly, back to 22%, bringing honey introductions closer to 2016 levels.
Honey Share of New Cereal/Bar Intros (2012-2017)
27.5% 26.8% 24.4% 25.5% 24.7% 21.5% 22.4%
2012 2013 2014 2015 2016 2017 2018
NEW PRODUCTS REPORT | 2019 24 New Product Ingredient Comparison – By Category Within the cereal category, honey remains in the top three ingredients used in new products. Stevia and coconut sugar saw significant growth compared to 2017.
Cereal Category
Ingredient 2012 2013 2014 2015 2016 2017 2018 % Change 2017-2018
Granulated Sugar 611 647 792 845 849 854 837 -2% Cane Sugar 65 75 179 189 226 329 426 29% Honey 257 271 366 404 349 396 369 -7% Brown sugar 138 143 199 187 195 223 172 -23% Stevia 12 15 43 51 45 60 87 45% Coconut Sugar 7 10 22 38 54 31 74 139%
Maple Syrup 46 44 50 79 77 90 72 -20% Monk fruit 4 5 10 24 26 26 47 81% Agave 93 62 115 98 113 59 41 -31%
NEW PRODUCTS REPORT | 2019 25 Cereal/Bars with Honey – New Product Examples
UHC Kellogg UHC Post Holdings Company Kellogg Company Post Consumer Brands Description Description Cereal with real apple slices and caramel crunch, in a plastic packet held Multigrain flakes with quinoa, coconut, cranberry and almonds, in a in a carton box. plastic packet held in a carton box.
Claims Features Naturally flavored with other natural flavors. Certified kosher. Made Claims Features Eat smart with 26g of whole grains, 5g protein and a good source of from wholegrain. Recyclable packaging. fiber. Certified kosher. With other natural flavors. Powering your strength: Kelloggs mission is to ensure that every flake bursts with the Ingredients Corn, whole grain wheat, sugar, whole grain rolled oats, rice, dried essential nutrients you need to make you feel strong from the inside. apples, canola oil, wheat flour, malted barley flour, cinnamon, corn The best thing is, there's no compromise on taste. syrup, salt, molasses, honey, barley malt extract, natural flavor, BHT Ingredients Whole grain wheat, rice, sugar, whole grain oats, dried cranberries, added to preserve freshness, vitamins and minerals: reduced iron, coconut, almonds, quinoa flour, contains 2% or less of whole wheat niacinamide (vitamin B3), zinc oxide, thiamine mononitrate (vitamin B1), flour, glycerin, rice flour, corn syrup, oat bran, wheat bran, salt, whole pyridoxine hydrochloride (vitamin B6), folic acid. oat flour, brown sugar syrup, malt flavor, degerminated yellow corn NEW PRODUCTS REPORT | 2019 flour, natural flavors, cornstarch, tricalcium phosphate, sunflower26 oil, honey, modified cornstarch Cereal/Bars with Honey – New Product Examples
UHC General Mills UHC Ahold Delhaize
Company Annies Homegrown Company Food Lion
Description Five individually wrapped cookie dough protein bars packed with Description Six individually wrapped chocolate dipped and chewy granola bars with delicious, organic peanut butter, 6 grams of protein and 3 grams of fiber, peanut butter, in a carton box. in a carton box. These gluten free grab-and-go bars are the perfect snack to help fuel your kid's after school activities. Claims Features Certified kosher dairy.140 calories per bar. Double money back guarantee. Claims Features No artificial flavors or colors. Gluten free. Contains 6g protein and 3g fiber per bar. Made with organic peanut butter. Certified organic. Homegrown. Ingredients Milk chocolate flavored coating (sugar, palm oil, palm kernel oil, whey Recyclable packaging. powder, lactose, cocoa powder (processed with alkali), milk fat, soy lecithin (emulsifier), natural flavor), granola (whole rolled oats, wheat Ingredients Organic peanut butter (organic peanuts, salt), organic honey, organic flakes, corn syrup, sugar, canola and or soybean oil, honey, molasses, salt, tapioca syrup, semi-sweet chocolate chips (unsweetened chocolate, cane soy lecithin (emulsifier), corn syrup, crisp rice (rice flour, sugar, calcium sugar, cocoa butter, vanilla extract), whey protein concentrate, organic carbonate, salt), peanut butter (peanuts, palm oil, salt), palm oil, pea hull fiber, organic palm stearin, organic non-fat dry milk, egg whites, anhydrous dextrose, sugar NEW PRODUCTS REPORTorganic | 2019 rice, organic soy lecithin, sea salt, organic cane sugar, organic 27 brown rice syrup, natural flavor. Cereal/Bars with Honey – New Product Examples
UHC General Mills UHC One Degree Organic Foods
Company General Mills Company One Degree Organic Foods
Description Lightly sweetened flakes with real dried strawberries, in a plastic packet Description Organic honey-sweetened whole grain cereal in a plastic packet, held in a held in a carton box. carton box
Claims Features Certified kosher. Contains 35% daily value of fiber. Claims Features USDA organic. Non-GMO Project Verified. All ingredients from farmers we know. Bio checked non glyphosate certified. We source only pure Ingredients Whole grain steel cut oats, rice, sugar, corn bran, vanilla clusters (sugar, ingredients.100% transparency. Certified kosher dairy. Certified Organic oats, palm kernel oil, brown sugar, corn syrup, dextrose, honey, rice flour, by: Quality Assurance International. Made from wholegrain whole oat flour, cornstarch, cinnamon, soy lecithin, baking soda, salt, vanilla extract, natural flavor, calcium carbonate. Vitamin E [mixed tocopherols] Ingredients Organic sprouted whole grain oats, organic cane sugar, organic honey, added to preserve freshness), whole grain wheat, dried strawberries, organic sprouted garbanzos, organic tapioca starch, organic sunflower oil, soluble corn fiber, brown sugar syrup, salt, baking soda, natural flavor, unrefined salt, tocopherols (vitamin E), organic sunflower lecithin. NEW PRODUCTS REPORT | 2019 28 vitamin E (mixed tocopherols) added to preserve freshness. Cereal/Bars with Honey – New Product Examples
UHC Exo UHC Kind Company Exo Company Kind Description Cricket protein bar with apple cinnamon flavor, in a plastic packet. Description Soft, whole grain oat bar with a touch of honey, filled with real, Apple and cinnamon is a classic pairing and you can enjoy them creamy almond butter and topped it with a chocolate drizzle and together in an apple cinnamon protein bar from Exo Protein. Fruit, crunchy chopped almonds. Comes in a plastic wrapper. spices, and cricket protein result in a power-packed snack bar that's ideal for in between meals or any other time you need a boost of Claims Features Contains 9g of fat per bar. Certified kosher dairy.100% whole grain. Good energy. source of fiber. Free from gluten and genetically engineered ingredients.0g trans fat. No artificial flavors, colors or preservatives. Claims Features Cricket powder packs these bars with protein, B12, and other vitamins that are great for any diet. Complete protein. Future forward. Ingredients Almond butter (almonds), oats flour, oats, cane sugar, tapioca syrup, canola Naturally tasty. Gluten free. Dairy free. Grain free. Soy free. Contains oil, honey, almond sorghum flour, vegetable glycerin, quinoa, gum acacia, 10g of protein. sea salt, palm oil, palm kernel oil, molasses, alkalized cocoa, almond butter, natural flavor, vitamin E (mixed tocopherols for freshness), soy lecithin. Ingredients Almonds, plum paste (plum juice concentrate, plums), apricots, apple paste (apple juice concentrate, apple puree concentrate), cricket flour NEW PRODUCTS REPORT | 2019 (acheta domesticus), honey, apples, ground flax seeds, coconut, 29 vanilla extract, spices, sea salt. Cereal/Bars with Honey – New Product Examples
UHC Natures Path Foods UHC Target Company Golden Turmeric Company Target Description A delicious blend of coconut, turmeric, cinnamon and honey, in a plastic Description Four individually wrapped nut bars with peanuts, almonds and peanut packet held in a carton box. butter with cocoa drizzle, in a carton box. Claims Features New. Always organic. Makes golden milk. Non-GMO Project Verified. Gluten Claims Features New nut bars. Certified kosher dairy. Gluten-free. Very low sodium.0g trans free. Envirobox is made from FSC certified recycled paper, printed with fat.8g protein. No sugar alcohol. Made with simple ingredients. Non-GMO vegetable-based inks and uses the least amount of packaging possible Project Verified. Mades a tasty and convenient breakfast or great anytime because we are always trying to leave the earth better than we found it. snack. Savor the blend of nuts in every delicious bite. Made from 100% Suitable for vegetarians. Certified kosher. Quality guarantee: not feeling the recycled fiber. love? if you're less than thrilled with this product, let us know. Just send the top box flap to consumer services c/o Nature's Path Foods. Ingredients Peanuts, dark chocolate flavored coating (chicory root inulin, sugar, palm kernel oil, cocoa powder (processed with alkali), soy lecithin, whole milk Ingredients Corn meal (organic) and or yellow corn flour (organic), cane sugar (organic), powder, salt, natural flavor), almonds, honey, rice syrup, isolated soy dried coconut (organic), quinoa (organic), amaranth (organic), spices protein (contains tapioca starch, salt), chickory root extract, peanut butter (organic)(turmeric (organic), cinnamon (organic), ginger (organic), black NEW PRODUCTS REPORT (peanuts),| 2019 soy lecithin. pepper (organic)), honey (organic), sea salt, flavors (organic)(vanilla 30 (organic), cardamom (organic)). Bakery
NEW PRODUCTS REPORT | 2019 31 Categories of Interest – Bakery
Both total bakery and honey introductions remained relatively flat from 2017 to 2018. This is the second largest category for honey innovation, at 16%.
Similar to cereal, honey should continue to promote its positive health benefits in this category where sugar remains its biggest competitor, especially in baked snacks and desserts.
NEW PRODUCTS REPORT | 2019 32 Total Bakery & Honey Introductions in the Category
Total bakery introductions remain stable from 2017-2018, however, honey introductions slightly decreased.
Total Bakery Introductions and Honey Introductions in the Category (2012-2018) 4,105 4,160 3,767 3,509 3,664
2,671 2,603
175 141 257 254 263 283 273
2012 2013 2014 2015 2016 2017 2018
% Change YOY (Total Bakery) -3% 35% 7% -3% 12% 1%
% Change YOY (Bakery w/ Honey) -19% 82% -1% 4% 8% -4%
NEW PRODUCTS REPORT | 2019 33 Honey Share of Bakery Introductions
Honey share of new bakery introductions remain relatively flat year over year.
Honey Share of New Bakery Intros (2012-2018)
7.3% 7.2% 6.9% 6.6% 6.7% 6.6% 5.4%
2012 2013 2014 2015 2016 2017 2018
NEW PRODUCTS REPORT | 2019 34 New Product Ingredient Comparison – By Category
Sugar tends to dominate this category; however, honey does not fall far behind brown sugar. Stevia, maple syrup, and monk fruit continue to grow and gain awareness creating more opportunities for honey to communicate its natural benefits.
Bakery Category
Ingredient 2012 2013 2014 2015 2016 2017 2018 % Change 2017-2018
Granulated Sugar 1561 1654 2149 2446 2395 2638 2719 3% Cane Sugar 185 129 299 321 339 468 539 15% Brown sugar 293 226 305 324 285 367 351 -4% Honey 175 141 257 254 263 283 273 -4% Stevia 17 23 44 32 26 48 55 15% Maple Syrup 7 19 200 32 43 38 46 21% Coconut Sugar 4 7 11 34 27 42 45 7% Monk fruit 4 4 7 17 3 22 31 41% Agave 25 15 38 29 17 35 17 -51%
NEW PRODUCTS REPORT | 2019 35 Bakery with Honey – New Product Examples
UHC Original Bagel Company UHC Hunter Group
Company Original Bagel Company Company Hunter Group
Description Six pieces of New York-style cinnamon raisin bagels in a plastic packet. Description Five pieces of 7 sprouted whole grain goodness flatbread pizza crust in a resealable plastic packet. Ingredients Wheat flour enriched (wheat flour, malted barley flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), water, raisins, sugar, cultured Ingredients Sprouted whole grains (wheat berries, quinoa, millet, oat groats, barley, wheat flour, yeast, cinnamon, palm oil, caramel color, honey, molasses, salt, rye berries, amaranth), whole wheat flour, sunflower oil, wheat gluten, canola oil, ascorbic acid, enzymes, cornmeal. organic honey, oat fiber, cultured wheat flour, contains 2% or less of: salt, molasses, yeast.
NEW PRODUCTS REPORT | 2019 36 Bakery with Honey – New Product Examples
UHC Aleias Gluten Free Foods UHC Olyra
Company Aleias Gluten Free Foods Company Olyra
Description Gluten free parmesan croutons in a plastic packet, held in a carton box. Description Four packs of 4 ancient Greek grain breakfast biscuits made with fig and anise, held in a carton box. Claims Features Love of artisan food. Enough said. Our parmesan croutons are 100% gluten free. Non-GMO. Corn free. Trans fat free. Soy free. Aleia's is one of the first Claims Features All-natural ingredients. Non-GMO. Sustained energy. With 24g whole and finest producers of certified gluten-free, non-GMO products on the grains, 6g protein per serving. Green Dot Certified. Recyclable packaging. market. Recyclable packaging. Ingredients Flour (whole grain spelt flour, whole grain oat flour, lupine, whole grain Ingredients Parmesan cheese, brown rice flour, white rice flour, butter, potato starch, barley flour), palm oil, figs, sugar, honey, eggs, baking soda, salt (sea tapioca flour, brown sugar, non-GMO canola oil, eggs, ptto flour, mustard, salt), anise, natural flavoring. honey, yeast, guar gum, salt, spices.
NEW PRODUCTS REPORT | 2019 37 Bakery with Honey – New Product Examples
UHC B And G Foods UHC Kellogg
Company B And G Foods Company Keebler
Description Honey buckwheat pancake and waffle mix in a plastic packet, held in a Description Three packs of baked graham cracker sticks with cinnamon, held in a carton box. carton box.
Claims Features No artificial colors, flavors or preservatives. Our pancake and waffle mixes Claims Features Certified kosher dairy. Great for on-the-go. Per 28g pouch: 120 calories, are ground by master millers who hand select the best grains. This old- 1g sat fat (5%DV), 115mg sodium (5%DV), 8g total sugars. Made from fashioned process results in a superior product you can not only taste but 50% plus wholegrain. see in the palm of your hand. Certified kosher dairy. Ingredients Whole wheat flour, enriched flour (wheat flour, niacin, reduced iron, Ingredients Wheat flour, corn flour, wholegrain buckwheat flour, whole wheat flour, dry vitamin B1 (thiamin mononitrate), vitamin B2 (riboflavin), folic acid), whey, leavening (monocalcium phosphate, sodium bicarbonate), dried sugar, soybean and palm oil, honey, contains 2% or less of salt, baking honey (honey, wheat starch), salt. soda, cinnamon, maltodextrin, soy lecithin, BHT for freshness.
NEW PRODUCTS REPORT | 2019 38 Bakery with Honey – New Product Examples
UHC Fiber Gourmet UHC Buff Bake
Company Fiber Gourmet Company Buff Bake
Description Six snack packs of half calorie crackers topped with sesame seeds, roasted Description Soft baked protein cookie with classic chocolate chip, in an 80g plastic garlic, poppy seeds, toasted onions, and other spices, these mouth-watering packet. morsels will remind you of fresh everything bagels straight from your local deli, but with a fraction of the calories and ten times the fiber. Comes in a Claims Features With 16g of protein. With 14g fiber. High in fiber. Certified kosher. carton box. Gluten free. Non-GMO.
Ingredients Modified wheat starch (resistant starch), flour, vital wheat gluten, palm Ingredients Whey protein, tapioca fiber, chocolate chips (sugar, unsweetened and/or canola oil, wheat germ, sugar, salt, honey, molasses, baking powder, chocolate, cocoa butter, soy lecithin, vanilla), flour (gluten free oat and guar gum, sesame seeds, garlic, poppy seed, onion, spice. coconut), eggs, vegetable glycerin, cane sugar, almond butter, honey, organic coconut oil, natural flavors, sunflower lecithin, salt, baking soda.
NEW PRODUCTS REPORT | 2019 39 Bakery with Honey – New Product Examples
UHC Mondelez UHC Mondelez
Company Nabisco Company Nabisco
Description Twelve packs of honey graham snacks, held in a carton box. Description Grahams made with real honey, in a 408g plastic packet held in a carton box.
Claims Features No artificial flavors or colors. With 8g whole grain per 28g serving. No high Claims Features Certified kosher. No high fructose corn syrup. Made from wholegrain. fructose corn syrup. Recyclable packaging.
Ingredients Graham flour (whole grain wheat flour), unbleached enriched flour (wheat Ingredients Unbleached enriched flour (wheat flour, niacin, reduced iron, thiamine flour, niacin, reduced iron, thiamine mononitrate (vitamin B1), riboflavin mononitrate (vitamin B1)), riboflavin (vitamin B2), folic acid, graham flour (vitamin B2), folic acid), sugar, soybean and/or canola oil, dextrose, (whole grain wheat flour, sugar, canola oil, honey leaving (baking soda and/ honey, calcium carbonate (source of calcium), maltodextrin, baking soda, or calcium phosphate, salt, soy lecithin, artificial flavor)). salt, soy lecithin, natural flavor. NEW PRODUCTS REPORT | 2019 40 Bakery with Honey – New Product Examples
UHC Primary Colors UHC Base Culture
Company Primary Colors Company Base Culture
Description Marvel character shaped honey grahams, in a plastic packet held in a Description Almond butter brownie in a plastic packet. carton box.
Claims Features Celebrate and share. Certified kosher dairy. No preservatives added. Claims Features Grain free. Gluten free. Paleo certified. Non-GMO. Certified kosher. Dairy free. Soy free. Preservative free. Simple. Natural. Primal. Peanut free. Ingredients Enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate, Recyclable packaging. riboflavin, folic acid), palm oil shortening and/or vegetable oil shortening, sugar, graham flour, water, honey, glucose syrup, salt, baking soda, soy Ingredients Honey, eggs, cashew butter, coconut oil, unsweetened chocolate, almond lecithin, ammonium bicarbonate, cornstarch, caramel color. butter, cocoa powder, coconut flour, water, baking soda, cream of tartar, sea salt. NEW PRODUCTS REPORT | 2019 41 Bakery with Honey – New Product Examples
UHC Natures Path Foods UHC General Mills
Company Natures Path Foods Company Larabar
Description Six individually wrapped organic frosted Granny's apple pie toaster pastries, Description Individual packs of chocolate brownies, held in a carton box. held in a carton box.
Claims Features New look, same great flavor. Certified USDA organic. Made with real fruit. Claims Baked with just 9 ingredients. Non-GMO. Gluten free. Certified kosher No artificial flavors or synthetic colors. Non-GMO project verified. Fairtrade. dairy. Recyclable packaging. Fair Trade certified ingredients.100% Free from nasty preservatives and high fructose corn syrup. Certified kosher recycled paperboard. With box tops education coupon. dairy. Ingredients Buckwheat flour, semisweet chocolate (fair trade)(unsweetened Ingredients Wheat flour (organic), cane sugar (organic), invert cane syrup (organic), chocolate, cane sugar, cocoa butter, vanilla extract), honey, cane sugar, palm oil (organic), whole wheat flour (organic), apples (organic), blueberries coconut oil, water, chia seeds, cocoa powder (fair trade), sea salt. (organic), cornstarch (organic), rice starch (organic), dextrose (organic), leavening (baking soda, cream of tartar), vital wheat gluten (organic), sea salt, tapioca starch (organic), blueberry flavor (organic), honey (organic), NEW PRODUCTS REPORTmolasses | 2019 (organic), citric acid, whey protein concentrate (organic)(milk), 42 algin, sodium citrate, monocalcium phosphate. Spreads Section
NEW PRODUCTS REPORT | 2019 43 Categories of Interest – Spreads
Total spreads and honey introductions as a category experienced growth from last year. Honey introductions saw 18% growth, bouncing back from declines in 2017 and are now on par with 2016.
Honey has a unique opportunity in this category as other sweeteners such as stevia and monk fruit don’t play a big role here, yet. However, smaller discovery brands continue to drive growth here.
NEW PRODUCTS REPORT | 2019 44 Total Spreads & Honey Introductions in the Category
Both total spreads and honey introductions experienced significant growth in 2018.
Total Spread and Honey Introductions in the Category (2012-2018)
959 913 887 878 798
520 473
145 98 117 138 41 55 71
2012 2013 2014 2015 2016 2017 2018
% Change YOY (Total Spreads) 10% 53% 14% -3% -1% 9% % Change YOY (Spreads w/ Honey) 34% 29% 38% 48% -19% 18%
NEW PRODUCTS REPORT | 2019 45 Honey Share of Spread Introductions
Honey owns 14% share of new spread introductions in 2018 bringing honey growth closer to previous years.
Honey Share of New Spread Intros (2012-2018) 16.3% 14.4% 13.0% 10.6% 10.7% 8.7% 8.9%
2012 2013 2014 2015 2016 2017 2018
NEW PRODUCTS REPORT | 2019 46 New Product Ingredient Comparison – By Category While honey owns a good portion of new product introductions in spreads, sugar continues to be honey’s biggest competitor. Newer sweeteners such as stevia, coconut sugar, and monk fruit have not yet gained much traction in this category.
Spreads Category
Ingredient 2012 2013 2014 2015 2016 2017 2018 % Change 2017-2018
Granulated Sugar 162 226 298 272 257 305 266 -13% Cane Sugar 53 50 82 109 115 76 148 95% Honey 45 59 76 100 153 117 138 18% Maple Syrup 12 13 18 27 38 40 38 -5% Brown sugar 7 19 15 17 34 11 24 118% Agave 7 7 20 12 11 13 14 8% Peanut butter 2 9 11 15 10 9 12 33% Stevia 2 1 10 9 11 6 10 67% Coconut Sugar 1 7 8 29 14 17 10 -41% Monk fruit 0 0 0 0 4 0 5 -
NEW PRODUCTS REPORT | 2019 47 Spreads with Honey – New Product Examples
UHC Wild Friends Foods
Company Wild Friends Foods UHC Sbs Americas
Description Collagen peanut butter with vanilla flavor, in a 283g plastic jar. Company Bee And You Description Propolis peanut raw honey spread in a 180g glass bottle. Claims Features Gluten free. Palm oil free. Made with vital proteins. Contains 9g protein per serving. Certified B corporation. Certified kosher. Collagen benefits: Claims Features Contains 100% natural. Kosher certified. Gluten free. Non-GMO. health bones and joints, skin hydration, hair and nail support. Promotes Biologically active. Fair trade, premium quality, immune booster gut health. healthy snack and bio active. No added sugar. Source of Ingredients Roasted peanuts, grass fed collagen peptides, peanut oil, organic vanilla, antioxidant. organic honey, cinnamon, sea salt. Ingredients Raw honey (50%), peanuts (45%), roasted chickpeas (4%), propolis extract (1%). NEW PRODUCTS REPORT | 2019 48 Spreads with Honey – New Product Examples
UHC Amen Bee Products UHC Burnham And Mills
Company Amen Bee Raspberry Creamed Honey Company Natural American Foods
Description Raspberry creamed honey in a 227g glass jar. Sun ripened California Description Naturally almond flavored spreadable honey in a 340g plastic jar. raspberries blended in a creamy connoisseur's grade honey. Claims Features Certified kosher. US Grade A. Recyclable packaging. Claims Features All-natural ingredients. Excellent on ice cream or warm toast.
Ingredients Honey, natural flavor. Ingredients Raspberries and honey.
NEW PRODUCTS REPORT | 2019 49 Spreads with Honey – New Product Examples
UHC Wegmans UHC Ssvtea
Company Wegmans Company Cloister
Description Italian classics truffle honey in a 50g glass jar held in a carton box. Description Power seeds gourment honey spread in a 255g glass jar. Drizzle over hot breakfast oatmeal or freshly baked bread, toss into a simple salad dressing, spoon on top of peanut butter and banana toast, add as a crust Claims Features Savor the taste of Italy. No artificial colors or preservatives. This premium to cedar plank salmon. and decadent truffle honey is excellent with aged cheeses like Parmigiano Raggiano or as a glaze for roasted meats. Claims Features This newest varietal honey contains six different antioxidant packed seeds including chia, flax, hemp, sesame, sunflower and pumpkin. Also Ingredients Acacia honey, freeze dried white truffle (Tuber magnatum Pico), truffle known as super food enhanced, seeded honey also pairs beautifully with aroma. anything from a bare naked spoon to an ornate charcuterie platter.
Ingredients Honey, seeds (chia, flax, hemp, sesame, sunflower, pumpkin).
NEW PRODUCTS REPORT | 2019 50 Spreads with Honey – New Product Examples
UHC Apiterra UHC Rices Honey
Company Apiterra Company Local Hive
Description Honey with acai and blueberries, in a plastic jar. Description Raw and unfiltered honey in a 453.5g plastic bottle.
Claims Features Sure to satisfy your sugar craving while feeding your brain. Gluten free. Claims Features With floral notes (alfalfa, berries, citrus, clover, sage). Certified kosher. Paleo. Non-GMO. With antioxidants, vitamins A, C, E, zinc, potassium, Every drop is 100% pure, nothing added, nothing removed, preserving the iron, calcium, magnesium and fiber, your body will thank you, and so will natural nutrients in every bottle. Just local honey from your own your sweet tooth. backyard. A portion of proceeds goes toward promoting, protecting and prolonging pollination. Pollination awareness through conservation and education. Recyclable packaging. Ingredients Raw honey, blueberry, organic acai powder. Ingredients Honey.
NEW PRODUCTS REPORT | 2019 51 Cold Beverages
NEW PRODUCTS REPORT | 2019 52 Categories of Interest – Cold Beverages
Total cold beverage introductions increased 20% from last year. Honey introductions however declined (-17%).
Although this category is relatively small, honey has an opportunity to win more share from other sweeteners, specifically, sugar and stevia.
NEW PRODUCTS REPORT | 2019 53 Total Cold Beverage & Honey Introductions in the Category
While total cold beverage introductions increased significantly, honey introductions largely decreased.
Total Cold Beverage Introductions and Honey Introductions in the Category (2012-2018)
2,735 2,616 2,490 2,497 2,353 2,280
1,703
47 46 81 81 66 92 76
2012 2013 2014 2015 2016 2017 2018 % Change YOY (Total Cold Drinks) 54% -5% 0% -6% -3% 20% % Change YOY (Cold Drinks w/ Honey) -2% 76% 0% -19% 39% -17%
NEW PRODUCTS REPORT | 2019 54 Honey Share of Cold Beverage Introductions
Honey owns roughly 3% share of cold beverage introductions, a slight decrease from last year.
Honey Share of Cold Beverage Intros (2012-2018)
4.0%
3.3% 3.2% 2.8% 2.8% 2.8%
1.8%
2012 2013 2014 2015 2016 2017 2018
NEW PRODUCTS REPORT | 2019 55 New Product Ingredient Comparison – By Category
Next to sugar, stevia plays a big role as a sweetener in cold beverages. Monk fruit is also seeing significant growth as it gains in popularity as a no calorie sweetener.
Cold Beverages Category
Ingredient 2012 2013 2014 2015 2016 2017 2018 % Change 2017-2018
Granulated Sugar 341 487 421 478 480 451 485 8% Cane Sugar 191 239 347 360 375 331 351 6% Stevia 163 197 273 229 341 229 231 1% Honey 47 46 81 81 66 92 76 -17% Monk fruit 5 30 39 54 42 31 52 68% Agave 35 50 87 55 69 50 38 -24% Maple Syrup 1 7 23 22 18 21 30 43% Coconut Sugar 3 2 15 6 7 8 11 38% Brown sugar 1 3 5 2 6 13 3 -77%
NEW PRODUCTS REPORT | 2019 56 Soft Drinks with Honey – New Product Examples
UHC Coca Cola UHC Honey drop Beverages
Company Honest Tea Company Honey drop Beverages
Description Moroccan green tea brewed with honey, peppermint, and spearmint, in a Description Cold-pressed charcoal lemonade with raw honey, in a 296ml PET bottle. 473ml glass bottle. Claims Features 100% raw U.S. Honey. Cold-pressed. Only 4 grams of sugar. High Claims Features Contains 35 calories per bottle. Fairtrade certified. USDA organic. Certified pressure processed (HPP). Never heated. Always raw. Contains bee kosher. Gluten free. GMO free.1% for the planet. Recyclable packaging. pollen.16 calories per bottle. Can sooth sore throats.22 amino acids plus Ingredients Organic brewed tea (filtered water, fair trade certified organic green tea vitamins. Promotes natural energy. Certified paleo. Contains 9% juice. leaves, organic spearmint organic peppermint), organic honey, organic and Honey Drop handcrafted this detoxifying lemonade with a"drop" of raw natural flavors, citric acid. honey to bring you the best of both worlds, an'ade that's refreshing and functional and with only 4 grams of sugar. The cold pressed lemon juice is upgraded with raw U.S. Honey, a dash of stevia and activated charcoal NEW PRODUCTS REPORT | 2019 sourced from coconut shells to create a potent purifying elixir. Embrace57 your dark side. Recyclable packaging. Cold Drinks with Honey – New Product Examples
UHC Me And The Bees Lemonade
Company Me And The Bees UHC Starbucks PepsiCo Description Lemonade with ginger, in a 354ml glass bottle. Imagine the sweet and Company Starbucks tart flavor of Me and the Bees Lemonade with a kick of spicy ginger. Cool refreshing and totally delicious. A drink to be enjoyed all-year long. Description Vanilla honey flavored Starbucks doubleshot coffee smoothie beverage made with real fruit and almond milk, in a 296ml plastic bottle. Claims Features Contains 12% juice. Me And The Bees' award wining lemonade uses 100% fresh-squeezed lemon juice not from concentrate. Sweetened with local Made with real banana. Flavor with other natural flavors. Starbucks ready- honey and 100% cane sugar. No caffeine. No high-fructose corn syrup. to-drink smoothies make it easier to enjoy both coffee and a snack at the Premium ready-to-drink bottled lemonade.10 percent of the profits same time. shared with organizations fighting hard to save the honeybees through the CEO's Healthy Hive Foundation. Ingredients Brewed Starbucks coffee (water, coffee), almond milk (water, almonds), sugar, pea protein, organic banana puree, inulin (chicory), natural flavorings, honey, salt, xanthan gum, gellan gum, konjac flour. NEW PRODUCTS REPORT | 2019 58 Soft Drinks with Honey – New Product Examples
UHC Supervelu UHC Village Cannery Of Vermont
Company Bristol Farms Company Vermont Village
Description Organic iced green tea with citrus and ginkgo, in a 473ml glass bottle. Description Raw and organic apple cider vinegar with the mother, turmeric and honey, in a 28g Bristol Farms sourced their own premium teas from the finest organic plastic sachet. tea gardens around the world to bring you a freshly brewed iced tea, never from concentrate. Claims USDA Organic. Certified organic by Vermont Organic Farrmers Llc. Certified kosher. Non GMO Project Verified. Claims Features USDA organic. Premium tea. Certified kosher. No preservatives. Lightly pasteurized. Recyclable packaging. Ingredients Raw and unfiltered apple cider vinegar(organic), turmeric puree (organic), honey Ingredients Triple filtered water, organic cane sugar, brewed from select organic (organic). green tea, organic honey, organic ginkgo biloba leaves, organic lemongrass, organic flavor, natural flavor, ascorbic acid, citric acid, sodium citrate.
NEW PRODUCTS REPORT | 2019 59 Cold Drinks with Honey – New Product Examples
UHC New Frontier Foods UHC Tastefully Simple
Company New Frontier Foods Company Tastefully Simple
Description Kelp-based superfood drink with honey and ginger flavor for immunity, in Description Drink made with organically grown yerba mate, in a 473ml aluminum can. a glass bottle. Claims Features Energized from organic yerba mate. Non-carbonated. USDA certified organic. Ingredients Water, desalted deep sea water, organic honey, organic ginger juice, Fair For Life.100% naturally occurring caffeine from organic yerba citric acid, organic ginger puree, kombu (kelp) extract (water, kelp, salt). mate.160mg caffeine per can. Gluten free. Non-GMO Project Verified. Certified kosher. Recyclable packaging.
NEW PRODUCTS REPORT | 2019 60 Sauces & Seasonings
NEW PRODUCTS REPORT | 2019 61 Categories of Interest – Sauces and Seasonings
Total sauces and seasonings as well as honey introductions remained flat from 2017 to 2018. This is the third largest category for honey innovation, at just over 8%.
There is an opportunity for honey to source volume from other new product introductions in sauces and seasonings.
NEW PRODUCTS REPORT | 2019 62 Total Sauces & Seasonings and Honey Introductions in the Category
Both honey introductions and total category stayed flat year over year.
Total Sauces and Seasoning Introductions and Honey Introductions in the Category (2012-2018) 4,229 3,798 3,885 3,879
2,889 2,233 1,703
90 89 149 156 157 141 140
2012 2013 2014 2015 2016 2017 2018
% Change YOY (Total Sauces & Seasonings) 31% 29% 31% 11% -8% 0%
% Change YOY (Sauces & Seasonings -1% 67% 5% 1% -10% -1% w/ NEWHoney) PRODUCTS REPORT | 2019 63 Honey Share of Sauces & Seasonings Introductions
Honey share of sauces and seasonings is roughly 4% of all introductions and remains stable with previous years. Honey Share of Sauces & Seasonings Intros (2012-2018)
5.3% 5.2%
4.0% 4.1% 3.7% 3.6% 3.6%
2012 2013 2014 2015 2016 2017 2018
NEW PRODUCTS REPORT | 2019 64 New Product Ingredient Comparison – By Category
Other than sugar (granulated, cane, and brown), honey has the most new product introductions within sauces and seasonings. Agave, maple syrup, and stevia fall far behind and saw declines in growth compared to 2017.
Sauces and Seasonings Category
Ingredient 2012 2013 2014 2015 2016 2017 2018 % Change 2017-2018
Granulated Sugar 502 755 919 1106 1213 1147 1145 0% Cane Sugar 78 75 144 190 214 221 281 27% Brown sugar 71 108 157 208 229 211 154 -27% Honey 90 89 149 156 157 141 140 -1% Agave 33 12 14 21 16 15 13 -13% Maple Syrup 7 6 26 17 20 22 12 -45% Stevia 3 2 9 7 10 13 7 -46% Coconut Sugar 0 1 1 9 15 5 6 20% Monk fruit 0 0 0 0 0 0 3 -
NEW PRODUCTS REPORT | 2019 65 Sauces & Seasonings with Honey – New Product Examples
UHC Woeber Mustard UHC Lancaster Colony Company Woeber Mustard Company T Marzetti Description Honey mustard sauce in a plastic bottle. Description Adding a touch of honey, Marzetti Honey French Salad Dressing turns a traditional favorite into a sweet favorite your entire family will love. Claims Features Gluten free. All natural. Certified kosher. Recyclable packaging. Claims Features Fresh new look, same great taste. No preservatives. Gluten free. Ingredients Sugar, distilled white vinegar, honey, mustard flour, filtered water, soybean oil, salt. Ingredients High fructose corn syrup, soybean oil, corn-cider vinegar, tomato paste, distilled vinegar, salt, paprika, spices (including mustard seed), honey, beet juice concentrate, onion (dehydrated), natural flavors, xanthan gum, propylene glycol alginate, garlic (dehydrated).
NEW PRODUCTS REPORT | 2019 66 Sauces & Seasonings with Honey – New Product Examples
UHC The Spice Lab UHC Williams Sonoma
Company The Spice Lab Company Williams Sonoma
Description Spicy turmeric seasoning blend in a plastic bottle. A perfect seasoning for Description beef, pork or chicken. An all-around multipurpose seasoning. Chef Fiona’s The juiciest, most delicious Asian-style meatballs begin with Williams Sonoma corner: the combination of black pepper and turmeric pairs well flavor- seasoning mix. Inspired by a classic Chinese recipe, Williams Sonoma blend is a wise and increases the absorption of curcumin, the active ingredient in flavorful mix of tamari sauce, ginger, white sesame seeds, wasabi and garlic turmeric. Try this zesty mix with chicken, pork, or fish or use to add depth with a hint of sweet honey. Simply combine with the ground meat of your and heat to chilli and stews. choice, shape into balls and cook. Use the meatballs in soups, serve over rice or enjoy in lettuce wraps. Claims Features Hand crafted. Certified kosher. Gluten free. Natural. Non-GMO. Ingredients Tamari granules (soy sauce [soybeans, salt, sugar], maltodextrin, salt), ginger, dehydrated garlic, white sesame seeds, wasabi powder, sea salt, honey Ingredients Hudson Valley salt, dried onion and garlic, black pepper, cayenne, granules, chives.. NEW PRODUCTS REPORT granulated| 2019 honey (cane sugar and honey), citric acid, turmeric. 67 Sauces & Seasonings with Honey – New Product Examples
UHC Foremother Foods UHC Aldi
Company Celestial Seasonings Company Trader Joes
Description Picaflor hand harvest organically grown peppers and garlic on its farm, Description Mustard and blue cheese, together, where you never expected them. This then blend with mineral rich sea salt, active wild cultures, and pungent pair perfectly partners with everything from pork to pretzels. Or immunobiotic lactobacillus strains. Food alchemy ensues and flavored age perhaps something more unexpected. to maturity. A touch of Colorado apples and honey balance this full- flavored hot sauce. Spice up eggs, pizza and everything else. Ingredients Dijon mustard (water, mustard seed, distilled white vinegar, salt, spices), mustard (water, distilled white vinegar, mustard seed), blue cheese Claims Features Picaflor fermented hot sauce is full of insanely delicious flavor and good- (pasteurized milk, cheese cultures, salt, enzymes [animal, microbial], for-your-gut probiotics. penicillium roquefort), cane sugar, water, honey, sea salt, Worcestershire sauce (distilled white vinegar, molasses, cane sugar, sea salt, tamarind Ingredients Organic cayenne peppers, organic hot Portugal peppers, organic garlic, extract [sugar syrup, tamarind extract, tartaric acid], caramelized sugar organic applesauce, honey, sea salt. syrup, spices), onion powder, spices, lemon juice concentrate.
NEW PRODUCTS REPORT | 2019 68 Sauces & Seasonings with Honey – New Product Examples
UHC General Mills UHC Fords Foods
Company Annies Homegrown Company Fords Foods
Description Organic sesame and ginger vinaigrette dressing in a 236ml plastic bottle. Description Smell the aroma of garlic and enjoy the sweet taste of honey while your family devours the chicken wings. Bone Suckin' garlic and honey wing sauce will quickly become your favorite. Claims Features No artificial flavors, colors or preservatives. USDA organic. Non GMO project verified. Ingredients Tomato puree (tomato paste, water), apple cider vinegar, honey, molasses, organic yellow mustard (water, organic vinegar, organic mustard Ingredients Water, expeller-pressed soybean oil (organic), tamari soy sauce (organic) seed, salt, organic turmeric, organic paprika), salt, dried garlic, spices, (water, soybeans (organic), salt, alcohol (organic)), honey (organic), rice dried onion, prepared horseradish (horseradish, water, organic white vinegar (organic), expeller-pressed toasted sesame seed oil (organic), distilled vinegar, salt), garlic, red pepper, garlic extract, xanthan gum, ginger (organic), xanthan gum. lemon juice concentrate, natural smoke flavor.
NEW PRODUCTS REPORT | 2019 69 Alcoholic Beverages
NEW PRODUCTS REPORT | 2019 70 Categories of Interest – Alcoholic Beverages
The alcoholic beverage category experienced it’s fourth consecutive year of growth in new product introductions. Honey share has decreased slightly over the past two years but still represents roughly 7% of new products in this category
There continues to be opportunities to grow honey inclusions in new alcoholic beverages, particularly among brands that drive innovation in the category.
NEW PRODUCTS REPORT | 2019 71 Total Alcoholic Beverages & Honey Introductions (PACKAGING) There continues to be significantly more products being introduced with “honey” listed somewhere on pack, vs. as an ingredient*.
Total Alcoholic Beverage Introductions and Honey Introductions in the Category (2012-2018) Data includes all products with honey listed 3,593 anywhere on the PACKAGING 3,064 2,816 2,094 2,202 1,764 1,499
78 148 144 96 225 224 244
2012 2013 2014 2015 2016 2017 2018
% Change YOY 40% 5% -20% 60% 9% 17% (Total Alcoholic Beverages)
% Change YOY (Alcoholic Beverages w/ Honey) 90% -3% -33% 134% 0% 9%
* In 2018, 3 total new alcoholic beverages had ‘honey’ listed as an ingredient, ingredient labeling is not a NEW PRODUCTS REPORT | 2019 72 requirement for alcoholic beverages. Honey Share of Alcoholic Beverage Introductions (PACKAGING) Honey still owns roughly an 7% share of alcoholic beverage introductions when considering those that have “honey” listed somewhere on the packaging, a continued decrease from 2016.
Honey Share of Alcoholic Beverage Intros (2012-2018)
Data includes all products with honey listed any where on the PACKAGING 8.0% 7.1% 7.3% 6.5% 6.8% 5.2% 5.4%
2012 2013 2014 2015 2016 2017 2018
NEW PRODUCTS REPORT | 2019 73 New Product Ingredient Comparison – By Category
Of those who listed ingredients in alcoholic beverages, sugar plays the biggest role.
Alcoholic Beverages Category
Ingredient 2012 2013 2014 2015 2016 2017 2018 % Change 2017-2018
Granulated Sugar 10 15 12 11 23 10 20 100% Cane Sugar 11 6 1 4 14 14 17 21% Brown sugar 1 1 1 9 - Honey* 10 6 9 1 14 8 3 -63% Stevia 0 0 0 0 2 0 2 - Agave 0 3 4 1 0 1 2 100% Maple Syrup 2 1 2 2 2 1 1 0% Coconut Sugar 1 0 0 0 0 0 0 - Monk fruit 0 1 0 0 0 0 0 -
NEW PRODUCTS REPORT | 2019 *Honey listed as an actual ingredient, ingredient labeling is not a requirement for alcoholic beverages. 74 Alcoholic Beverage Product Example (Honey listed as an ingredient)
UHC Austin Eastciders UHC Wild Cider
Company Austin Eastciders Company Wild Cider
Description Austin Eastciders Texas Honey Cider is a blend of bittersweet apples Description A refreshing crisp dry hop cider with citrus undertones finished with a and dessert apples with Texas honey to create a delicious cider with a kiss of honey, in a 473ml aluminum can. hint of sweet. Comes in a 355ml aluminum can.
Ingredients Hard apple cider, filtered water, honey, sugar, brown sugar, malic Ingredients Fermented apple juice, honey, hops, malic acid, sulfites. acid, sulfites ( to preserve freshness), carbon dioxide.
NEW PRODUCTS REPORT | 2019 75 Alcoholic Beverages with Honey – New Product Examples
UHC Treaty Oak Distilling Co UHC Locust Cider
Company Treaty Oak Distilling Co Company Locust Cider
Description Old yaupon gin in 750ml glass bottle. The taste: Yaupon holly, juniper, Description Hard cider made with Washington pears and apples and natural Makrut lime, anise, wildflower honey. With a unique blend of wildflower honey, in a 355ml aluminum can. botanicals, this gin will make you rethink everything you thought you knew about this spirit. Claims Featured Contains 6% alcohol by volume. Gluten free. Semi sweet. Hand crafted. Ingredients Yaupon holly, juniper, makrut lime, anise, orris root, wildflower honey.
NEW PRODUCTS REPORT | 2019 76 Alcoholic Beverages with Honey – New Product Examples
UHC Sierra Nevada Experimental Pilsner UHC Thaibev
Company Sierra Nevada Brewing Company Company International Beverage Holdings
Description Pilsner style beer with two new hops, these hops, Nug-033 and Steiner Description Single malt scotch whisky aged for 13 years in American oak, ex- 04190, reflect some of herbal and spicy character of their European bourbon casks and first-fill Spanish oak butts. Comes in a 700ml glass predecessors, but with a new twist. Notes of lemongrass and citrus are bottle, held in a carton box. balanced by a slight honey flavor and a smooth, chamomile-like hop aroma. Comes in a 355ml aluminum can. Claims Featured Contains 46% alcohol by volume. Natural color. Non chill filtered. Aromas of seasoned oak, baked red apples, fruitcake, vanilla and ripe Claims Features Contains 5.5% alcohol by volume. tropical fruits. The palate is said to have notes of ground spices and old hardwood, alongside tinned pineapples, bitter orange peel and honey, leading to a finish of sweetness, creaminess and bitter NEW PRODUCTS REPORT | 2019 chocolate. 77 Sugar and Sweeteners
NEW PRODUCTS REPORT | 2019 78 Categories of Interest – Sweeteners
The sugar and sweetener category, is relatively small for innovation and it has declined ~ 20% YOY. The number of honey products in this category slipped from previous years and is now on par with 2014 levels. We are starting to see some hybrid innovation, leveraging the benefits of honey combined with other non-calorie or carb zero sweeteners.
Opportunity to support this industry to compete more effectively by promoting the benefit of honey as a natural sweetener, that has positive health benefits.
NEW PRODUCTS REPORT | 2019 79 Total Sugar & Sweetener Category Introductions Both the sugar and sweetener category and honey introductions fell significantly 2018, which is not surprising as negative press continues about the category. Total Sugar & Sweetener Introductions and Honey Introductions in the Category (2012-2017)
228 198 193 193
150 159
109
6 1 6 8 10 6 3
2012 2013 2014 2015 2016 2017 2018 % Change YOY (Total S/S) 38% 32% 15% -15% 0% -18% % Change YOY (S/S w/ Honey) -83% 500% 33% 25% -40% -50%
NEW PRODUCTS REPORT | 2019 80 Honey Share of Sugar & Sweetener Introductions Honey owns 2% share of Sugar and Sweetener introductions as we see new alternatives coming into the market.
Honey Share of Sugar & Sweetener Intros (2012-2017)
5.5% 5.2%
3.5% 3.0% 3.1%
1.9%
0.7%
2012 2013 2014 2015 2016 2017 2018
NEW PRODUCTS REPORT | 2019 81 New Product Ingredient Comparison – By Category
Within the sugar and sweetener category honey has a big opportunity to steal share from maple syrup, sugar, and stevia.
Sugar & Sweetener Category
Ingredient 2012 2013 2014 2015 2016 2017 2018 % Change 2017-2018
Maple Syrup 105 145 187 205 174 167 159 -5% Granulated Sugar 18 37 34 46 33 50 60 20% Cane Sugar 10 9 12 16 17 23 24 4% Stevia 19 35 80 37 42 37 20 -46% Brown sugar 3 3 5 10 8 5 8 60% Agave 11 25 15 15 11 2 6 200%
Coconut Sugar 3 2 9 8 4 1 5 400%
Honey 8 6 7 7 5 6 3 -50% Monk fruit 1 1 1 1 2 1 2 100%
NEW PRODUCTS REPORT | 2019 82 Sugar & Sweeteners with Honey – New Product Examples
UHC Nutraceutical UHC Cargill
Company Fun Fresh Foods Company Cargill
Description Honey crystals are made from a blend of honey and cane sugar to form a Description Stevia sweetener blend with honey, in a PET bottle. Try in hot and cold flavorful ingredient to add to dry mixes, cereals, baking, yogurt, smoothies, beverages. Truvia Nectar Stevia Sweetener Blended With Honey is a cooking and marinades. It in an ideal substitute for liquid honey in products reduced-calorie way to love honey. Blended with stevia leaf extract where controlling moisture is suggested. Comes in a 454g reclosable metal and honey, Truvia Nectar has 50% fewer calories per serving than sugar tin. and adds a touch of sweetness wherever would use agave, sugar or honey. Because Truvia Nectar is twice as sweet as honey, only need to Claims Features Honey crystals add to food and beverages as needed for a touch. use half as much.
Ingredients Honey, sugar, water, stevia leaf extract, citric acid (maintains Ingredients Cane sugar, honey. freshness).
NEW PRODUCTS REPORT | 2019 83 Sugar & Sweeteners with Honey – New Product Examples
UHC Living Tree Community Foods
Company Living Tree Community Foods
Description Truvia Nectar, the reduced-calorie way to love honey. Blended with stevia leaf extract, sugar and honey, Truvia nectar has 50% fewer calories per serving than full-calorie honey and adds a touch of sweetness to your coffee, tea and favorite recipes. Because Truvia Nectar is twice as sweet as honey, you only need to use half as much.
Claims Features Truvia Nectar is perfect wherever you want sweetness- with 50% fewer calories than full-calorie honey.
Ingredients Honey, sugar, water.
NEW PRODUCTS REPORT | 2019 84 Thank You
NEW PRODUCTS REPORT | 2019 85