By Green Purse PR

2019 HOLIDAYS LIST FOR FOOD MARKETING by Green Purse PR

Created for the specialty food & natural products industry in the USA

A SOCIAL MEDIA PLANNING RESOURCE FOR 2019 Thank you for downloading Green Purse PR’s 2019 holidays list for food marketing. I hope this will be a useful resource to you as you plan and implement your social media content for 2019. Part of the work we do here at Green Purse PR for our clients in the natural products industry is plan their social media programs. Having a list like this on hand allows us to more easily plan in advance to leverage some of the holidays that relate most to our clients.

We’ve included only the holidays we believe to be most worthwhile for the type of clients we work with across the natural products and specialty food industries. This 15-page guide contains 420 holidays – mostly food holidays, but also some non-food holidays related to health and wellness, as well as country holidays as many natural and specialty food products here in the American market come from all over the world and American consumers love trying different cuisines.

Some may be tempted to think that these so called food holidays or marketing holidays are silly, but make no mistake, the reality is, some are quite serious. Serious enough that they can help drive real awareness and sales.

Retailers, media and consumer-influencers, like food bloggers and nutritionists, are showcasing these holidays on social media, like Instagram, and retailers are even using them for in-store shopper marketing.

If you’re curious to learn how other leading brands and retailers are already celebrating these holidays, don’t miss our bonus content. To accompany this list of holidays, we’ve created a thought leadership webinar, where I share some of my expert tips on how to get the most out of holidays with your own company’s social media marketing. I’ll also share some of my favorite examples from companies creating content around holidays, like Halloween, Ramadan, National Coffee Day and National Picnic Day. Instructions on how to access the webinar are on the last page of this guide.

Happy planning!

About Green Purse PR Green Purse PR is a highly specialized shopper research and public relations consultancy led by award-winning practitioner, Lisa Mabe-Konstantopoulos with expertise in marketing to women, and social media exclusively serving the natural and organic products industry. We study how health-conscious women around the world learn about, shop for and use natural products, producing practical consumer insights through our shop-alongs, shopper interviews and in-market immersions. Our insights fuel our thinking on how best to connect and engage with female consumers, online and off.

Connect with us: GREENPURSEPR.COM #GetInHerCart Blog: GREENPURSEPR.COM/GETINHERCART l i if @LisaMabe @GreenPursePR linkedin.com/in/lisamabe @GreenPursePR

National Baking Month National Meat Month National Soup Month National Bath Safety Month National Oatmeal Month National Sunday Supper Month National Hot Tea Month National Slow Cooking Month

January 1-7: January 7-13: National Diet Resolution Week, Folic Acid Awareness Week New Year’s Resolutions Week National Pizza Week

January 1: January 12: January 21: New Year’s Day, National Black National Curried Chicken Day National New England Clam Eyed Pea Day, International Chowder Day, National Granola Pizza Day, National Bloody Mary January 13: Bar Day, National Hugging Day Day, National Hangover Day National Gluten Free Day January 22: January 2: January 14: National Southern Food Day National Cream Puff Day, National Hot Pastrami National Buffet Day Sandwich Day, National January 23: Sunday Supper Day National Pie Day January 3: National Chocolate Covered January 15: January 24: Cherry Day National Fresh Squeezed Juice National Peanut Butter Day, Day, National Strawberry Ice National Compliment Day January 4: Cream Day National Spaghetti Day January 25: January 16: National Irish Coffee Day January 6: National Fig Newton Day, National Bean Day, National National Hot & Spicy Food Day January 26: Cuddle Up Day National Day (Australia), January 17: National Peanut Brittle Day, January 7: National Hot Buttered Rum Day National Green Juice Day, Orthodox Christmas, National Republic Day (India) Tempura Day January 18: National Gourmet Coffee Day, January 27: January 8: International Cheese Day National Chocolate Cake Day National Winter Skin Relief Day, National Bubble Bath Day, January 19: January 28: National English Toffee Day National Popcorn Day National Blueberry Pancake Day

January 9: January 20: January 30: National Apricot Day National Cheese Lover’s Day National Croissant Day

January 11: January 31: National Milk Day, National Hot National Hot Chocolate Day Toddy Day

American Heart Month National Children’s Dental National Potato Lovers Month Canned Food Month Health Month National Snack Food Month National Cherry Month National Grapefruit Month Return Shopping Carts to the National Chocolate Lovers Month National Hot Breakfast Month Supermarket Month

February 1-7: Women’s Heart Week, Solo Diners Eat Out Week

February 1: February 10: February 21: National Dark Chocolate Day National Have a Brownie Day National Pancake Day, National Sticky Bun Day February 2: February 11: National Tater Tot Day, National Foundation Day February 22: Groundhog Day (Japan) National Margarita Day, National Cook a Sweet Potato February 4: February 13: Day Superbowl Sunday, National National Italian Food Day, Fat Homemade Soup Day, National Tuesday, Mardi Gras Day February 23: Pork Rind Day, National Stuffed National Chili Day, National Mushroom Day February 14: Dog Biscuit Day, National Toast Valentine’s Day, National Day February 5: Cream-Filled Chocolates Day World Nutella Day, National February 24: Frozen Yogurt Day, Chinese February 15: National Tortilla Chip Day New Year (Year of the pig) National Chewing Gum Day February 25: February 6: February 16: National Clam Chowder Day National Chopsticks Day, National Almond Day National Frozen Yogurt Day, February 26: National Day (New Zealand) February 17: National Pistachio Day National Cafe’ Au Lait Day, February 7: National Random Acts of February 27: National Fettuccine Alfredo Kindness Day National Strawberry Day Day February 18: February 8: National Drink Wine Day, National Potato Lover’s Day President’s Day

February 9: February 20: National Pizza Day, National National Cherry Pie Day, Bagel Day National Muffin Day

National Frozen Food Month National Nutrition Month Save Your Vision Month National Noodle Month National Sauce Month

March 3 – 10: March 12 – 18: March 19 – 15: National Sleep Awareness Week Brain Awareness Week National Poison Prevention Week

March 1: March 13: March 22: National Pig Day National Chicken Noodle Soup National Water Day Day March 2: March 24: National Peanut Butter Lovers March 14: National Tortilla Chip Day Day National Pi Day March 25: March 3: March 15: Palm Sunday, Greek National National Cold Cuts Day National Day (Hungary) Day (Greece)

March 5: March 17: March 27: Mardi Gras Day, Fat Tuesday St Patrick’s Day, National Eat International Waffle Day Like an Irishman Day March 6: March 30: Ash Wednesday (first day of March 18: Good Friday, National Hot Dog Lent) National Sloppy Joe Day Day, National Turkey Neck Soup Day March 7: March 20: National Cereal Day First Day of Spring, National March 31: Ravioli Day Passover (Jewish Feast of March 9: Unleavened Bread) National Meatball Day March 21: National Crunchy Taco Day, March 11: Nowruz (Persian New Year) National Eat Your Noodles Day

National BLT Sandwich Month National Grilled Cheese Month

April 22 – 26: April 29 – May 3: Every Kid Healthy Week Air Quality Awareness Week

April 1: April 12: April 21: April Fool’s Day, Iran Islamic National Grilled Cheese Easter Republic Day (National Day for Sandwich Day Iran) April 22: April 15: Easter Monday, Earth Day April 3: National Glazed Ham Day National Chocolate Mousse Day April 23: April 16: National Picnic Day April 4: National Eggs Benedict Day, National Cordon Bleu Day National Ham with Pineapple April 24: Day National Pigs-in-a-Blanket Day April 6: International Carbonara Day April 17: April 25: National Cheese Ball Day Anzac Day (Australia, New April 8: Zealand) National Empanada Day April 18: National Animal Crackers Day April 26: April 10: Orthodox Good Friday National Farm Animals Day, April 19: ASPCA Day Good Friday, Passover April 27: Passover concludes, National April 11: April 20: Prime Rib Day National Cheese Fondue Day Weed Day (cannabis) April 28: Orthodox Easter

Better Sleep Month National BBQ Month National Hamburger Month Clean Air Month National Beef Month National Loaded Potato Month Food Allergy Action Month National Celiac Disease National Mediterranean Diet National Asthma and Allergy Awareness Month Month Awareness Month National Egg Month National Salad Month

May 12 - 18: May 13 – 19: May 20 – 23: National Women’s Health Week Food Allergy Awareness Week Organic Week (Organic Trade Association)

May 1: May 10: May 20: May Day National Liver & Onions Day, National Quiche Lorraine Day National Shrimp Day May 4: May 24: National Hoagie Day May 11: National Lamb Day (New National Eat What You Want Zealand) May 5: Day Cinco de Mayo, Ramadan May 25: Starts (Islamic month of May 12: National Brown-Bag-It Day, fasting), National Enchilada National Nutty Fudge Day Independence Day (Jordan) Day May 13: May 27: May 7: International Hummus Day Memorial Day, National Italian National Roast Leg of Lamb Beef Day Day May 16: May 28: May 8: National BBQ Day National Brisket Day Independence Day (Israel) May 17: May 29: May 9: Constitution Day (Norway National Biscuit Day National Foodies Day National Holiday)

Migraine Awareness Month National Fresh Fruit & National Diary Month National Candy Month Vegetable Month National Iced Tea Month

June 1: June 4: June 16: National Doughnut Day, World Ramadan concludes, National Father’s Day, National Turkey Milk Day Cheese Day Lover’s Day

June 2: June 5: June 17: National Rotisserie Chicken Constitution Day (National Day Icelandic National Day Day, Italy Republic Day (Italy for Denmark) (Iceland) National Holiday,) Russia Day (National Holiday, Russia) June 6: June 18: National Day of Sweden International Picnic Day, June 3: (Sweden) International Sushi Day Eid al-Fitr, National Egg Day June 14: June 21: International Bath Day First Day of Summer

National Culinary Arts Month National Ice Cream Month National Picnic Month National Hot Dog Month National Pickle Month

July 1: July 13: July 25: Canada Day (Canada National National Beef Tallow Day National Chili Dog Day Day) July 14: July 28: July 4: Bastille Day (France National National Hamburger Day USA Independence Day, Day) National BBQ Day, Caesar July 29: Salad Day July 19: National Lasagna Day, National National Strawberry Daiquiri Chicken Wing Day July 6: Day National Fried Chicken Day July 30: July 21: National Cheesecake Day July 7: National Icre Cream Day, World Chocolate Day National Junk Food Day July 31: July 11: National Avocado Day Cow Appreciation Day July 23: National Hot Dog Day, Revolution Day (Egypt)

National Breastfeeding Month National Panini Month National Sandwich Month National Catfish Month National Peach Month

August 1 – 7: August 9 – 14: World Breastfeeding Week Hajj (annual Islamic pilgrimage to Mecca)

August 3: August 14: August 20: National Watermelon Day, Independence Day (Pakistan) National Bacon Lovers Day International Beer Day August 15: August 23: August 10: Julia Child’s birthday National Cuban Sandwich Day Eid al-Adha (Islamic Sacrifice Feast) August 16: August 27: National Bratwurst Day National Burger Day August 11: National Panini Day August 19: August 31: National Hot & Spicy Food Day National Eat Outside Day August 13: National Filet Mignon Day

Family Meals Month National Honey Month Whole Grains Month Baby Safety Month National Mushroom Month National Food Safety Education Healthy Aging Month National Potato Month Month National Chicken Month National Rice Month

September 1: September 11: September 23: Father’s Day (Australia & New National Day of Service and First day of Autumn Zealand), International Bacon Remembrance, Patriot Day, Al- Day, National Gyro Day Hijra/Muharram (Islamic new September 24: year) Family Health and Fitness Day September 2: National Grits for Breakfast Day September 13: September 25: National Peanut Day National Cooking Day September 3: Labor Day September 16: September 28: National Guacamole Day National Women’s Health and September 8: Fitness Day National Grandparents Day September 18: Yom Kippur begins September 29: September 9: International & National Rosh Hashanah begins September 21: Coffee Day International Day of Peace

Eat Country Ham Month National Cookie Month National Pork Month Fair Trade Month National Dental Hygiene Month National Pretzel Month National Apple Month National Dessert Month National Pumpkin Month National Breast Cancer National Pasta Month National Seafood Month Awareness Month National Pickled Peppers Month Non-GMO Month National Caramel Month National Pizza Festival Month Vegetarian Awareness Month National Chili Month National Popcorn Poppin’ Octoberfest National Cookbook Month Month

October 1: October 10: October 22: World Vegetarian Day, World Mental Health Day National Nut Day National Pumpkin Spice Day, National Men Make Dinner Day, October 12: October 24: National Day of the People’s National Farmer’s Day, National Bologna Day & Feast Republic of China (China) National Gumbo Day, World of Good & Plenty Egg Day & Pumpkin Pie Day, October 2: Fiesta Nacional de España October 25: World Farm Animals Day (Spain National Day) World Pasta Day

October 3: October 13: October 26: National Iraqi Day (Iraq National Pumpkin Festival National Mincemeat Pie Day National Holiday,) The Day of German Unity (Germany October 14: October 27: National Day,) National Soft National Dessert Day Diwali (Hindu Festival of Taco Day Lights), American Beer Day October 15: October 4: National Mushroom Day, October 28: National Taco Day National Red Wine Day, National Chocolate Day International Day of Rural October 6: Women October 29: National Noodle Day Republic Day (Turkey National October 16: Day,) National Oatmeal Day October 7: National Liqueur Day & World National Frappe Day Food Day October 30: National Candy Corn Day October 9: October 17: National Moldy-Cheese Day, National Pasta Day October 31: National Pizza & Beer Day, Halloween National Hoagie Day October 18: National Chocolate Cupcake Day

American Diabetes Month National Stuffing Month National Peanut Butter Lover’s National Fun with Fondue National Raisin Bread Month Month Month National Healthy Skin Month World Vegan Month National Pepper Month

November 1: November 15: November 23: National Bison Day, World National Clean Out Your National Espresso Day Vegan Day, National Pâté Day Refrigerator Day, National Day (Palestine) November 25: November 2: National Eat With a Friend Day National deviled Egg Day November 16: National Fast Food Day November 26: November 3: National Cake Day National Sandwich Day November 17: National Baklava Day, National November 28: November 4: Homemade Bread Day Thanksgiving, National French National Candy Day Toast Day November 18: November 5: Oman National Day (Oman,) November 29: National Doughnut Day, Independence Day (Morocco,) Black Friday, National National Chinese Take-out Day National Apple Cider Day Chocolates Day, National Rice Cake Day November 6: November 21: National Nachos Day National Cranberry Day November 30: Small Business Saturday, November 8: November 22: National Mousse Day National Cappuccino Day Friendsgiving, Lebanon Independence Day (Lebanon,) November 9: National Cashew Day National Greek Yogurt Day

National Egg Nog Month National Pear Month National Fruit Cake Month Safe Toys & Gifts Month

December 22-30: December 2 – 8: Hanukkah National Handwashing Awareness Week

December 2: December 11: December 23: Cyber Monday, United Arab National Have a Bagel Day National Bake Day Emirates National Day (UAE) December 14: December 24: December 3: National Biscuits & Gravy Day Christmas Eve, National Egg Giving Tuesday, National Nog Day Peppermint Latte Day December 15: National Gingerbread Latte Day December 25: December 4: Christmas, National Kiss the National Cookie Day December 16: Cook Day Bahrain National Day (Bahrain) December 5: December 26: National Comfort Food Day December 18: Kwanzaa begins, Boxing Qatar National Day (Qatar,) Day (Australia, Canada, New December 6: National I Love Honey Day, Zealand & United Kingdom) National Microwave Oven Day, National Roast Suckling Pig Independence Day (Finland) Day December 27: National Fruitcake Day December 8: December 20: National Lard Day National Sangria Day December 30: National Bacon Day December 9: December 21: National Pastry Day First Day of Winter December 31: New Year’s Eve, National Champagne Day

Take advantage of our bonus content, a complimentary webinar about how to put these holidays into practice for your own company’s social media marketing.

Watch it now at this link: greenpursepr.com/2019-holidays

Work with Us Contact our CEO, Lisa Mabe-Konstantopoulos, at +1 (240) 801-5359 or [email protected] to learn about our social communications strategy, workshops, and consulting.

Hungry for more? Subscribe to our blog, #GetInHerCart, at greenpursepr.com/getinhercart for more insights on how connect and engage with health-conscious female consumers.

Connect with us online: liif Copyright 2019 Green Purse PR *Disclaimer: We have curated a list of food marketing holidays, as well as some traditional holidays (that lend themselves well All rights reserved. No part of this booklet may be reproduced, to food & beverages.) This list may not contain every single distributed, or transmitted in any form or by any means, including “holiday.” We admit, some of the made up food holidays photocopying, recording, or other electronic or mechanical methods, are ridiculous; we’ve therefore only included those that we without the prior written permission of the publisher, except in the consider worthwhile, the ones that grocery retailers are most case of brief quotations embodied in critical reviews and certain other likely to leverage (to help drive sales,) as well as those garnering noncommercial uses permitted by copyright law. a lot of attention on social media, like Instagram.