2019 HOLIDAYS LIST FOR FOOD MARKETING by Green Purse PR Created for the specialty food & natural products industry in the USA A SOCIAL MEDIA PLANNING RESOURCE FOR 2019 Thank you for downloading Green Purse PR’s 2019 holidays list for food marketing. I hope this will be a useful resource to you as you plan and implement your social media content for 2019. Part of the work we do here at Green Purse PR for our clients in the natural products industry is plan their social media programs. Having a list like this on hand allows us to more easily plan in advance to leverage some of the holidays that relate most to our clients. We’ve included only the holidays we believe to be most worthwhile for the type of clients we work with across the natural products and specialty food industries. This 15-page guide contains 420 holidays – mostly food holidays, but also some non-food holidays related to health and wellness, as well as country holidays as many natural and specialty food products here in the American market come from all over the world and American consumers love trying different cuisines. Some may be tempted to think that these so called food holidays or marketing holidays are silly, but make no mistake, the reality is, some are quite serious. Serious enough that they can help drive real awareness and sales. Retailers, media and consumer-influencers, like food bloggers and nutritionists, are showcasing these holidays on social media, like Instagram, and retailers are even using them for in-store shopper marketing. If you’re curious to learn how other leading brands and retailers are already celebrating these holidays, don’t miss our bonus content. To accompany this list of holidays, we’ve created a thought leadership webinar, where I share some of my expert tips on how to get the most out of holidays with your own company’s social media marketing. I’ll also share some of my favorite examples from companies creating content around holidays, like Halloween, Ramadan, National Coffee Day and National Picnic Day. Instructions on how to access the webinar are on the last page of this guide. Happy planning! About Green Purse PR Green Purse PR is a highly specialized shopper research and public relations consultancy led by award-winning practitioner, Lisa Mabe-Konstantopoulos with expertise in marketing to women, and social media exclusively serving the natural and organic products industry. We study how health-conscious women around the world learn about, shop for and use natural products, producing practical consumer insights through our shop-alongs, shopper interviews and in-market immersions. Our insights fuel our thinking on how best to connect and engage with female consumers, online and off. Connect with us: GREENPURSEPR.COM #GetInHerCart Blog: GREENPURSEPR.COM/GETINHERCART l i if @LisaMabe @GreenPursePR linkedin.com/in/lisamabe @GreenPursePR COPYRIGHT © 2019 GREEN PURSE PR · 2 January 2019 National Baking Month National Meat Month National Soup Month National Bath Safety Month National Oatmeal Month National Sunday Supper Month National Hot Tea Month National Slow Cooking Month January 1-7: January 7-13: National Diet Resolution Week, Folic Acid Awareness Week New Year’s Resolutions Week National Pizza Week January 1: January 12: January 21: New Year’s Day, National Black National Curried Chicken Day National New England Clam Eyed Pea Day, International Chowder Day, National Granola Pizza Day, National Bloody Mary January 13: Bar Day, National Hugging Day Day, National Hangover Day National Gluten Free Day January 22: January 2: January 14: National Southern Food Day National Cream Puff Day, National Hot Pastrami National Buffet Day Sandwich Day, National January 23: Sunday Supper Day National Pie Day January 3: National Chocolate Covered January 15: January 24: Cherry Day National Fresh Squeezed Juice National Peanut Butter Day, Day, National Strawberry Ice National Compliment Day January 4: Cream Day National Spaghetti Day January 25: January 16: National Irish Coffee Day January 6: National Fig Newton Day, National Bean Day, National National Hot & Spicy Food Day January 26: Cuddle Up Day National Day (Australia), January 17: National Peanut Brittle Day, January 7: National Hot Buttered Rum Day National Green Juice Day, Orthodox Christmas, National Republic Day (India) Tempura Day January 18: National Gourmet Coffee Day, January 27: January 8: International Cheese Day National Chocolate Cake Day National Winter Skin Relief Day, National Bubble Bath Day, January 19: January 28: National English Toffee Day National Popcorn Day National Blueberry Pancake Day January 9: January 20: January 30: National Apricot Day National Cheese Lover’s Day National Croissant Day January 11: January 31: National Milk Day, National Hot National Hot Chocolate Day Toddy Day COPYRIGHT © 2019 GREEN PURSE PR · 3 February 2019 American Heart Month National Children’s Dental National Potato Lovers Month Canned Food Month Health Month National Snack Food Month National Cherry Month National Grapefruit Month Return Shopping Carts to the National Chocolate Lovers Month National Hot Breakfast Month Supermarket Month February 1-7: Women’s Heart Week, Solo Diners Eat Out Week February 1: February 10: February 21: National Dark Chocolate Day National Have a Brownie Day National Pancake Day, National Sticky Bun Day February 2: February 11: National Tater Tot Day, National Foundation Day February 22: Groundhog Day (Japan) National Margarita Day, National Cook a Sweet Potato February 4: February 13: Day Superbowl Sunday, National National Italian Food Day, Fat Homemade Soup Day, National Tuesday, Mardi Gras Day February 23: Pork Rind Day, National Stuffed National Chili Day, National Mushroom Day February 14: Dog Biscuit Day, National Toast Valentine’s Day, National Day February 5: Cream-Filled Chocolates Day World Nutella Day, National February 24: Frozen Yogurt Day, Chinese February 15: National Tortilla Chip Day New Year (Year of the pig) National Chewing Gum Day February 25: February 6: February 16: National Clam Chowder Day National Chopsticks Day, National Almond Day National Frozen Yogurt Day, February 26: National Day (New Zealand) February 17: National Pistachio Day National Cafe’ Au Lait Day, February 7: National Random Acts of February 27: National Fettuccine Alfredo Kindness Day National Strawberry Day Day February 18: February 8: National Drink Wine Day, National Potato Lover’s Day President’s Day February 9: February 20: National Pizza Day, National National Cherry Pie Day, Bagel Day National Muffin Day COPYRIGHT © 2019 GREEN PURSE PR · 4 March 2019 National Frozen Food Month National Nutrition Month Save Your Vision Month National Noodle Month National Sauce Month March 3 – 10: March 12 – 18: March 19 – 15: National Sleep Awareness Week Brain Awareness Week National Poison Prevention Week March 1: March 13: March 22: National Pig Day National Chicken Noodle Soup National Water Day Day March 2: March 24: National Peanut Butter Lovers March 14: National Tortilla Chip Day Day National Pi Day March 25: March 3: March 15: Palm Sunday, Greek National National Cold Cuts Day National Day (Hungary) Day (Greece) March 5: March 17: March 27: Mardi Gras Day, Fat Tuesday St Patrick’s Day, National Eat International Waffle Day Like an Irishman Day March 6: March 30: Ash Wednesday (first day of March 18: Good Friday, National Hot Dog Lent) National Sloppy Joe Day Day, National Turkey Neck Soup Day March 7: March 20: National Cereal Day First Day of Spring, National March 31: Ravioli Day Passover (Jewish Feast of March 9: Unleavened Bread) National Meatball Day March 21: National Crunchy Taco Day, March 11: Nowruz (Persian New Year) National Eat Your Noodles Day COPYRIGHT © 2019 GREEN PURSE PR · 5 April 2019 National BLT Sandwich Month National Grilled Cheese Month April 22 – 26: April 29 – May 3: Every Kid Healthy Week Air Quality Awareness Week April 1: April 12: April 21: April Fool’s Day, Iran Islamic National Grilled Cheese Easter Republic Day (National Day for Sandwich Day Iran) April 22: April 15: Easter Monday, Earth Day April 3: National Glazed Ham Day National Chocolate Mousse Day April 23: April 16: National Picnic Day April 4: National Eggs Benedict Day, National Cordon Bleu Day National Ham with Pineapple April 24: Day National Pigs-in-a-Blanket Day April 6: International Carbonara Day April 17: April 25: National Cheese Ball Day Anzac Day (Australia, New April 8: Zealand) National Empanada Day April 18: National Animal Crackers Day April 26: April 10: Orthodox Good Friday National Farm Animals Day, April 19: ASPCA Day Good Friday, Passover April 27: Passover concludes, National April 11: April 20: Prime Rib Day National Cheese Fondue Day Weed Day (cannabis) April 28: Orthodox Easter COPYRIGHT © 2019 GREEN PURSE PR · 6 May 2019 Better Sleep Month National BBQ Month National Hamburger Month Clean Air Month National Beef Month National Loaded Potato Month Food Allergy Action Month National Celiac Disease National Mediterranean Diet National Asthma and Allergy Awareness Month Month Awareness Month National Egg Month National Salad Month May 12 - 18: May 13 – 19: May 20 – 23: National Women’s Health Week Food Allergy Awareness Week Organic Week (Organic Trade Association) May 1: May 10: May 20: May Day National Liver & Onions Day, National Quiche Lorraine Day National Shrimp Day May 4: May 24: National Hoagie Day May 11: National Lamb Day (New National Eat What You Want Zealand) May 5: Day Cinco de Mayo, Ramadan May 25: Starts (Islamic month of May