2018 Social Media Calendar January – December Edition

Important Dates & Tips to Guide Your Social Act ivity January 2018 Month/Week Holidays National Hot Tea Month Sunday Monday Tuesday Wednesday Thursday Friday Saturday National Oatmeal Month National Slow Cooking Month 1 2 3 4 5 6 National Soup Month National Baking Month New Year’s Day National National National Trivia National Bean National Fat Free Living Month World Day of Motivation & Chocolate Day Day Peace Inspiration Day Covered Cherry National Apple International Creativity Month Day National Bloody Tree Day Get a Balanced Life Month Mary Day Social Media Pro Tips 7 8 9 10 11 12 13 1. Goals that align more with increased College Football National Apricot National Peach engagement are relationship building Playoff National Day Melba Day and dialogue related. Goals that align Championship more with increased impressions include elevated brand visibility or increased brand awareness. 2. Has your brand used the power of live 14 15 16 17 18 19 20 video on their social? Live video is an National National Fig National Popcorn National Cheese effective social tool that: is cost effective, Strawberry Ice Newton Day Day Lovers Day garners greater engagement, and creates a Cream Day Dolly Parton’s more personal message. Martin Luther Birthday King, Jr. Day 3. What is the key to a great Instagram photo? A photo that has a clear focal point! 21 22 23 24 25 26 27 National Granola Celebration of National Pie Day National Peanut National Irish National Green Top Hashtags Bar Day Life Day Butter Day Coffee Day Juice Day #NewYearsDay #Family National Southern Food Day #NewYearsParty #NewMe #NewYearsResolution #Winter 28 29 30 31 #NewYearNewMe #Football #HappyNewYear #Game National National Popcorn Custom recipe and National Croissant Day Day photography solutions #FamJam Blueberry National Hot at your fingertips Pancake Day Chocolate Day National Seed Find out more Swap Day

www.dma-solutions.com Food/Drink Dates Important Event National/Cultural Holiday Religious Observance Fresh Produce Specific February 2018 Month/Week Holidays National Cherry Month Sunday Monday Tuesday Wednesday Thursday Friday Saturday National Grapefruit Month National Hot Breakfast Month 1 2 3 National Macadamia Nut Month National Snack Food Month National Freedom National Carrot National Sweet Potato Month Day National Crepe Cake Day National Baked Day Day Social Media Pro Tips 1. Marketers should consider that just 4 5 6 7 8 9 10 because a social platform exists doesn’t always mean your brand needs to be on National Medjool World Nutella National Frozen National Potato National Pizza Date Day Day Yogurt Day Lover’s Day Day it. If you’re trying to reach specific buyers or customers, you want to focus on the National platforms that your target audience Homemade Soup Day frequents during the work day. Super Bowl 2. Key to getting more clicks from your social 11 12 13 14 15 16 17 to your website? Leave your audience hanging. Let them know that if they want Abraham Lincoln’s Valentine’s Day National Almond Random Acts of to gather all of the information, they will Birthday Day Kindness Day have to follow the link to your website. National Cabbage Day 3. Social media can be time consuming, but if you stay up to date with the latest tools it will be easier than ever to create, schedule, 18 19 20 21 22 23 24 and monitor your streams without missing a beat. National Drink Presidents’ Day National Cherry National National Banana Wine Day Pie Day Margarita Day Bread Day National Cook a Top Hashtags Sweet Potato Day #ValentinesDay #HeartShaped #BeMine #LoveYou 25 26 27 28 #InstaLove #HeartGram National Clam World Pistachio National Floral Design Day Build a Blueprint #ValentinesDinner #Love Chowder Day Day Strawberry Day National Chocolate Soufflé for Your Brand. #ValentinesDay2018 #Football Day #HeartIt #FootballGame Donload Free eook

www.dma-solutions.com Food/Drink Dates Important Event National/Cultural Holiday Religious Observance Fresh Produce Specific March 2018 Month/Week Holidays National Caffeine Awareness Month Sunday Monday Tuesday Wednesday Thursday Friday Saturday National Celery Month National Flour Month 1 2 3 National Frozen Food Month National Nutrition Month National Fruit National Banana Compote Day Cream Pie Day National Peanut Month National Sauce Month

Social Media Pro Tips 1. To make sure your Facebook live is a 4 5 6 7 8 9 10 success: practice beforehand, promote National Pound National Frozen National Cereal International World Kidney Day National ahead of time, encourage customers to Cake Day Food Day Day Women’s Day Blueberry engage, and don’t burn out your audience National White Popover Day by going live too often. Chocolate National Pack Cheesecake Day Your Lunch Day 2. If a tragedy has taken place be prepared National Oreo on your social media. First “read the room” Cookie Day and decide if it is an appropriate place to be sharing your voice, and then be ready to 11 12 13 14 15 16 17 hold a social pause if necessary. Daylight Savings March Madness Pi Day National Saint Patrick’s Time Begins Begins Artichoke Hearts Day 3. Pinterest is a growing platform that you Day should be prepared to use if you aren’t already. This means having quality visual assets, an optimized website, and creating a budget for advertisements and rich pins. 18 19 20 21 22 23 24 First Day of National World Water Day National Chia Day Chocolate Top Hashtags Spring California Covered Raisins #Spring Strawberry Day Day National #StPatricksDay Agriculture Day #StPaddysDay 25 26 27 28 29 30 31 #SpringBreak #SB2018 National Spinach Spanish Paella National Doctor’s Oranges and Day Day Day Lemons Day #MarchMadness National Waffle First Day of Day #FinalFour #SweetSixteen

www.dma-solutions.com Food/Drink Dates Important Event National/Cultural Holiday Religious Observance Fresh Produce Specific April 2018 Month/Week Holidays National Garden Month Sunday Monday Tuesday Wednesday Thursday Friday Saturday National Pecan Month Defeat Diabetes Month 1 2 3 4 5 6 7 National Soy Foods Month Keep America Beautiful Month April Fool’s Day National Love Fresh Tomato Day World Health Day Your Produce National Beer Day Manager Day Social Media Pro Tips March Madness National Coffee Don’t miss the opportunity to tease your Championship Cake Day 1. audience with a joke (or even a little Last Day of #fakenews) for April Fools’ Day, because Passover who doesn’t love a brand that can have a 8 9 10 11 12 13 14 little fun? National Siblings National Pet Day National Peach National Pecan 2. Are you using all the tools social platforms Day Cobbler Day Day have to offer? Instagram and Facebook stories are a great way to educate, promote, and create behind the scenes opportunities for your fans! 15 16 17 18 19 20 21 3. Great visual assets drive engagement and shape brand perception on social media, Day of the National Garlic but photos appear and perform very Mushroom Day differently from platform to platform. Make sure you know the proper specs so your content performs at its best.

22 23 24 25 26 27 28 Top Hashtags National Cherry National Zucchini Arbor Day National #Passover Cheesecake Day Bread Day Blueberry Pie Day #AprilFools National Picnic Day #EarthDay #NationalSiblingsDay 29 30 #HappyEaster National Raisin Public Relations: #NationalPetDay Day ues to ie y #Spring #Bunny Donload ree eook

www.dma-solutions.com Food/Drink Dates Important Event National/Cultural Holiday Religious Observance Fresh Produce Specific May 2018 Month/Week Holidays National Barbecue Month Sunday Monday Tuesday Wednesday Thursday Friday Saturday National Hamburger Month National Salad Month 1 2 3 4 5 National Salsa Month National Strawberry Month National National Orange Raspberry Juice Day National Mediterranean Diet Month Popover Day Star Wars Day Social Media Pro Tips 1. Branded social media graphics provide a powerful opportunity to humanize your brand and create an emotional connection 6 7 8 9 10 11 12 with your audience. Once you’ve implemented graphics into your content, National National Coconut National Moscato people will begin to recognize your brand Lemonade Day Cream Pie Day Day and its personality. Your content will become more recognizable, anticipated, and you’ll stick out as a familiar face in your audience’s social feeds. 13 14 15 16 17 18 19 2. Is your brand hosting or going to an event? National Apple First Day of National Love a National Cherry Armed Forces With Instagram Albums you can grab up Pie Day Tree Day Cobbler Day Day to 10 of your favorite moments and truly National Fruit National Walnut make your audience feel like they were Cocktail Day Day there themselves. Mother’s Day Top Hashtags 20 21 22 23 24 25 26 #2018Grad National Pick National World National National Wine National Strawberries Day Baking Day Asparagus Day Day Blueberry #CincodeMay Cheesecake Day Strawberries and National National Eat #Graduation Cream Day Scavenger Hunt More Fruits and National Cherry Day Vegetables Day Dessert Day #HappyMothersDay #MothersDay 27 28 29 30 31 #Summer National Grape National Mint National Popsicle Day Julep Day Macaroon Day #Spring #StarWarsDay #MemorialDay

www.dma-solutions.com Food/Drink Dates Important Event National/Cultural Holiday Religious Observance Fresh Produce Specific June 2018 Month/Week Holidays National Soul Food Month Sunday Monday Tuesday Wednesday Thursday Friday Saturday National Dairy Month National Fresh Fruit and Vegetables Month 1 2 National Iced Tea Month National Papaya Month Content Marketing 101 National Olive National Donut eoin a heu and enain rand Day Day Social Media Pro Tips Donload ree eook 1. Hosting a sweepstakes? Make sure you use Facebook Lead Ads. Lead advertising allows you to easily collect information 3 4 5 6 7 8 9 from your Facebook community in order to convert them into new contacts in your National Cheese World National Running National Best National Day Environment Day Day Friends Day Strawberry- database. Rhubarb Pie Day 2. Did you know Generation X spends more time per week on social media than Millennials? Know your target audience and don’t put all of your eggs in the 10 11 12 13 14 15 16 millennial basket. National Herbs National Corn on Fresh Veggies Day Use A/B ad testing to find the best and Spices Day the Cob Day National 3. National Iced Tea Strawberry messaging, images, targeting and budget Day Shortcake Day that performs with your audience. Once Last Day of you have the right plan in place setting up Ramadan your ads will be much more efficient, and your ads will be much more effective. 17 18 19 20 21 22 23 Eat Your International National Martini National Cherry International Top Hashtags Vegetables Day Picnic Day Day Tart Day Yoga Day Father’s Day National Peaches #Summer and Cream Day #SummerLovin First Day of Summer #SummerVibes 24 25 26 27 28 29 30 #Beach #Sun National Eat at a National National National Social Food Truck Day Strawberry Pineapple Day Media Day #Vacation Day #SummerBreak #FathersDay

www.dma-solutions.com Food/Drink Dates Important Event National/Cultural Holiday Religious Observance Fresh Produce Specific July 2018 Month/Week Holidays National Baked Bean Month Sunday Monday Tuesday Wednesday Thursday Friday Saturday National Picnic Month Horseradish Month 1 2 3 4 5 6 7 National Month National Culinary Arts Month Canada Day National Independence Apple Turnover Fried Chicken Day Strawberry National Pickle Month National Chocolate Wafer Day Day Day Gingersnap Day Day National Watermelon Month Macaroni Day Social Media Pro Tips 1. Social media can seem overwhelming, so 8 9 10 11 12 13 14 we created a Social Media 101 ebook that National National Sugar Piña Colada Day Blueberry Muffin National Pecan National French National Grand maps out: the basic rules of social media, Chocolate with Cookie Day Pick Blueberries Day Pie Day Fry Day Marnier Day content planning strategies, why you Almonds Day Day National Mojito need to track analytics, and how to create Day successful advertising. 2. It’s important to consider all of the types 15 16 17 18 19 20 21 of visual content you need for social media in order to keep your brand presence Tapioca Pudding National Corn Peach Ice Cream National Hot Dog Daquiri Day National Lollipop National Crème attractive and engaging. Day Fritter Day Day Day Day Brulee Day National Ice National Caviar Fortune Cookie National Junk 3. Writing effective copy that intrigues is Cream Day Day Day Food Day essential to successful social media. One National Gummy of the best ways to do this is to provide Worm Day them with an action to encourage them to engage with you further. 22 23 24 25 26 27 28 Mango Day National Tequila National Hot National Chili Dog Day National Milk Top Hashtags Day Fudge Sundae Bagelfest Chocolate Day #Summer #Travel Day National Wine #4thofJuly #TravelLife and Cheese Day #4th #InstaTravel 29 30 31 #SummerFun #TravelBug #Vacation #TravelGram National Lasagna National Raspberry Cake Elevate your personal Day Cheesecake Day Day brand on LinkedIn. #FamilyVacation #VacayMode #America #Destination et started today #Hot

www.dma-solutions.com Food/Drink Dates Important Event National/Cultural Holiday Religious Observance Fresh Produce Specific August 2018 Month/Week Holidays National Peach Month Sunday Monday Tuesday Wednesday Thursday Friday Saturday Water Quality Month Family Fun Month 1 2 3 4 Catfish Month Sandwich Month National National Ice National National Oyster Raspberry Cream Cream Sandwich Watermelon Day Day Social Media Pro Tips Pie Day Day World Chocolate National IPA Day Chip Cookie Day 1. Instagram stories are a great way to engage spontaneously and show behind the scenes moments or give your community an 5 6 7 8 9 10 11 exclusive sneak peek! National Root Raspberries and National Rice National S’mores National Panini When posting your Facebook ads, be sure Beer Float Day Cream Day Day Pudding Day Day Day 2. to keep an eye on their relevance score to National Zucchini National make sure you are getting the best bang for Day Raspberry Tart your buck. Day 3. During a tradeshow, consider live tweeting 12 13 14 15 16 17 18 certain segments that are applicable to National Filet National Julia Child’s National Rum Day National Vanilla National Ice National Potato your industry and business. Retweet, Mignon Day Creamsicle Day Birthday Custard Day Cream Pie Day Day reply, comment, like, tag, reach out to Lemon Meringue National Hot and and message as many attendees and Day Spicy Food Day stakeholders as possible.

19 20 21 22 23 24 25 Top Hashtags #BacktoSchool #Lunch National National National Eat a Sponge Cake Day National Peach Day National Cherry Chocolate Pecan Day Peach Day National Cuban Pie Day National Whisky Popsicle Day #School #School Pie Day Sandwich Day National Waffle Sour Day #LunchBox #Teacher National Bacon Day Lovers Day #Homework #Student National Lemonade Day #BTS #CollegeLife #SchoolSupplies 26 27 28 29 30 31 Cherry Turnover More Herbs, Less National Toasted National Trail Mix Day Salt Day Marshmallow Day Day

www.dma-solutions.com Food/Drink Dates Important Event National/Cultural Holiday Religious Observance Fresh Produce Specific 2018 Month/Week Holidays National Mushroom Month Sunday Monday Tuesday Wednesday Thursday Friday Saturday National Papaya Month National Rice Month 1 Whole Grains Month Best practices at your fingertips National Gyro Day The PBH Fruits & Veggies More Matters Month International Donload the Marketing 101 ibrary Bacon Day National Chicken Month National Cherry Popover Day Social Media Pro Tips 2 3 4 5 6 7 8 1. Excellent customer service is a key part of social media success. Customers want to National National Cheese Pizza Day National Coffee Salami Day feel heard and acknowledged; make sure Blueberry Macadamia Nut Ice Cream Day National Beer to have a timely response to customer Popsicle Day Day Lovers Day comments and have a plan in place on how to handle any negative feedback. If you are 9 10 11 12 13 14 15 unsure how to proceed, check out other Chocolate National Peanut Eat a Hoagie Day National Linguini leading brand’s strategies. Rosh Hashanah Day Day Day Ends Kids Take Over National Thank 2. With over 25 million business profiles the Kitchen Day You Day on Instagram, capturing the attention of your audience is crucial to success, and 16 17 18 19 20 21 22 that means you need to share interesting National Apple Dumpling Cheeseburger National National Punch National Pecan photos. Check out these tips for knockout Guacamole Day Day Day Butterscotch Day Day Cookie Day Day Instagram photography. Mexican Starts Yom Kippur Ends International White Chocolate Independence Banana Festival Day 3. There are many layers to running a promotion and adding social media Day Day First Day of Fall elements to the mix can create a Pot Pie Day complexity that requires finesse and organization to keep fresh produce 23 24 25 26 27 28 29 marketers on their toes. Create a Cooking Day National Key Lime National Drink Beer Day Biscotti Day promotions checklist or check out ours! Day National Lobster Pie Day Chocolate Milk Strawberry National Coffee Day Day Cream Pie Day Day Top Hashtags National Food Service Workers #Fall #FallFlavors Day #Pumpkin #Autumn 30 #Pumpkins #September Mulled Cider Day #PumpkinSpice #September11 #FallFavorites #NeverForget

www.dma-solutions.com Food/Drink Dates Important Event National/Cultural Holiday Religious Observance Fresh Produce Specific 2018 Month/Week Holidays National Apple National Pizza Sunday Monday Tuesday Wednesday Thursday Friday Saturday Month Month Vegetarian Breast Cancer Awareness Month Awareness Month 1 2 3 4 5 6 Eat Better, Eat National Caramel National Fruit at National Vodka National Noodle Together Month Month Homemade Cookie Work Day Day Day Fair Trade Month National Chili Month Day National Kale Day National Bake and National Popcorn International National Taco Day Decorate Month Poppin Month Cookie Day National Cookbook National Pork Month World Vegetarian Month Day National Pretzel National Seafood Month 7 8 9 10 11 12 13 Month National Chili Week National Frappe National Molday Cheese World Porridge National Food National Farmer’s World Egg Day National Cookie (First Week) Day Fluffernutter Day Day Day Truck Day Day Month National Food Bank National Perogi National Angel National Dessert Week (Second Day Food Cake Day Month Week) National Pasta American Beer Week Month (Second Week) 14 15 16 17 18 19 20 National Pickled National School National Dessert National World Food Day National Pasta National National Seafood National Brandied Pepper Month Lunch Week Day Mushroom Day National Liquor Day Chocolate Bisque Day Fruit Day Cupcake Day Day Social Media Pro Tips 21 22 23 24 25 26 27 1. Always, always respond to messages and National Pumpkin National Nut Day National Boston National Food World Pasta Day National Pumpkin Global comments from customers. You should Cheesecake Day Cream Pie Day Day Day Champagne Day spend the largest amount of time on this National Garbanzo National Canning National National task- don’t sacrifice your time here for Bean Day Day Mincemeat Day American Beer others! Did you know that if you respond International Day to 90% of messages within 90 minutes Nacho Day Pretzel Day 2. By spending a little time preparing for a 28 29 30 31 photoshoot, you’ll save a lot of time during it. Create a simple shot list of 5 specifics Wild Foods Day National Oatmeal National Candy Carve a Pumpkin Day Maximize your that you know you want to capture. National Day Corn Day Chocolate Day Pumpkin Bread National Caramel Apple Day social media Day Top Hashtags Buy a Donut Day performance #Halloween #Baking #Spooky Start of Dia De Los Muertos (Day of earn ho #Fall #Sweets #Boo the Dead) #Autumn #October #Scary

www.dma-solutions.com Food/Drink Dates Important Event National/Cultural Holiday Religious Observance Fresh Produce Specific November 2018 Month/Week Holidays National Pomegranate Month Sunday Monday Tuesday Wednesday Thursday Friday Saturday National Greens and Plantains Month National Pepper Month 1 2 3 National Spinach and Squash Month World Vegan Month National Vinegar Deviled Egg Day National Day Sandwich Day National Gluten-Free Awareness Month Dia De Los National Peanut Butter Lovers Month Muertos (Day of National Diabetes Month Dead) Ends Prostate Cancer Awareness Month World Vegan Day Georgia Pecan Month 4 5 6 7 8 9 10 Good Nutrition Month National Candy International National Nachos Cook Something National Vanilla Day Stout Day Day Bold Day Cupcake Day Social Media Pro Tips National 1. When posting a photo of a product or Cappuccino Day recipe on Instagram, be sure to include “Click the link in our bio” to every caption 11 12 13 14 15 16 17 directing audiences straight to your site. National Pizza National Spicy National Fast National Baklava 2. Pro-Tips for Twitter photo sizing: the National Sundae With Everything Guacamole Day Food Day Day preferred size of a standard Twitter photo Day Day National Pickle Homemade Bread is 253px X 506px, and the preferred Day Day orientation is horizontal. World Diabetes Day 3. To effectively nurture and grow a community, consciously plan ahead to 18 19 20 21 22 23 24 ensure you post an optimum amount per International National Peanut National Stuffing National Cashew Eat a Cranberry National Maize week rather than only a couple of times a Men’s Day Fudge Day Day Day Day Day month. Gingerbread Day Thanksgiving Day National Espresso Small Business Day Saturday Top Hashtags National National Sardines Leftovers Day Day #Thankful #WorldVeganDay #BlackFriday #CyberMonday 25 26 27 28 29 30 #Thanksgiving #ThankYou National Parfait National Cake National French National Lemon National Mousse #Family #Turkey Day Day Toast Day Crème Pie Day Day Cyber Monday

www.dma-solutions.com Food/Drink Dates Important Event National/Cultural Holiday Religious Observance Fresh Produce Specific December 2018 Month/Week Holidays National Egg Nog Month Sunday Monday Tuesday Wednesday Thursday Friday Saturday National Fruit Cake Month National Tomato Month 1 National Winter Squash Month Eat a Red Apple Root Vegetables Month Day Exotic Fruits Month Quince Month 2 3 4 5 6 7 8 Worldwide Food Service Safety Month National Fritter National Apple National Cookie International National National National Brownie Gluten-Free Baking Week (Dec 18-24) Day Pie Day Day Volunteer Day Gazpacho Day Pearl Harbor Day (December 12-20) Prohibition Day National Rememberance Day (December 26-January 1st) Hanukkah Starts Microwave Oven Day National Cotton Candy Day Social Media Pro Tips 1. When it comes to Facebook ads, map 9 10 11 12 13 14 15 out your advertising goals first by asking Card National Lager Gingerbread National National Cupcake yourself who you want your ads to reach, Day Day House Day Bouillabaisse Day Day what your ad should look like, what National Pastry Hanukkah Ends National message you want to get across and how Day Ambrosia Day much money you want to spend. National Cocoa Day 2. Maximize the power of Pinterest by creating boards that speak to the interests 16 17 18 19 20 21 22 of your audience. National National Maple Bake Cookies Day National Hard National Sangria First Day of National Nut Chocolate Syrup Day Candy Day Day Winter Bread Day Top Hashtags Covered Anything National National Kiwi Day Hamburger Day Fruit Day #ChristmasEve #Love 23 24 25 26 27 28 29 #Family #Xmas #MerryChristmas #Holidays Christmas Day National Candy National National National Eggnog National Pumpkin Cane Day Fruitcake Day Chocolate Candy #Santa #Winter Day Pie Day Kwanzaa Starts Day #HappyNewYear #Snow 30 31 #Gifts Bacon Day New Years Eve Upgrade your Branded National Champagne Day Graphics for Social Media earn ho

www.dma-solutions.com Food/Drink Dates Important Event National/Cultural Holiday Religious Observance Fresh Produce Specific DMA Solutions, Inc. is a niche marketing agency serving the fresh produce industry with a mission to increase demand that will ultimately inspire consumption of fresh fruits an vegetables. DMA works to help their fresh produce clients achieve business goals with measurable marketing strategies that reach both consumer and trade audiences. With a successful track record in fresh produce marketing, DMA Solutions provides a full spectrum of marketing services with quantifiable results to fit each of their client’s individual needs.

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