Operation Best Foot Forward One-Day, High-Visibility Crosswalk Enforcement Action Wednesday, April 18, 2018 at 8:00 A.M

Operation Best Foot Forward One-Day, High-Visibility Crosswalk Enforcement Action Wednesday, April 18, 2018 at 8:00 a.m. to 1:00 p.m. Total Media Ad Value: $159,123 | Total Impressions: 1,123,845 (estimate)

The Osceola County Sheriff’s Office (OCSO) and the City of Kissimmee Police Department (KPD) enforced Florida’s driver-yield law at three crosswalks during Operation Best Foot Forward in Osceola County and the City of Kissimmee.

Total Enforcement Actions ▪ KPD: 9 warnings, 41 citations ▪ OCSO: 9 warnings, 37 citations ▪ Other Violations (speeding, seat belt, no license): 28

Earned Media Ad Value: $159,123 ▪ Television – 7 stations ▪ Digital/Print – 2 outlets ▪ Radio – 1 outlet

Social Media Reach (BWCF + BFF) – April 11 – 20, 2018 ▪ Est. Impressions – 106.4K Total ▪ Facebook – 80.1K ▪ Twitter – 25.6K ▪ Instagram – 784 **An impression is defined as the point in which the ad or article is viewed by one person**

Summary of Crosswalk Enforcement: April 2018 Operation BFF

Crosswalk Approximate Start Agency enforcing Time: W. Donegan Ave. & Coral Ave. 8:30 a.m. Osceola County Sheriff’s Office N. Thacker Ave. & Kissimmee Trail 9 – 11 a.m. Kissimmee Police Department (2310 N. Thacker Ave.) Hoagland Blvd. & Hideaway Bay 11:30 a.m. – 1 p.m. Kissimmee Police Department

Operation Best Foot Forward Media Takeover Total Media Ad Value: $159,123 | Total Impressions: 1,123,845 (estimate)

TV/Radio Media Coverage

Chief O'Dell gives information on Chief O'Dell discusses Operation Best Foot Forward upcoming Operation BFF WFTV WFTV

April 16, 2018 Sarahbeth Ackerman

Sarahbeth Ackerman April 16, 2018

Operation Best Foot Forward is long overdue according to Osceola Business Osceola's first Operation Best Foot Forward Owners WESH WFTV Jason Guy Racquel Asa April 18, 2018 *Ran 6:08 a.m., 7:08 a.m., 12:08 p.m. *Ran on WKCF April 18, 2018

Operation Best Foot Forward Osceola this morning WDBO Best Foot Forward interactive map Racquel Asa WFTV *Ran at 5:44 a.m., 6:51 a.m., 6:55 a.m. 7:51 a.m., Racquel Asa 8:51 a.m. *Ran at 5:20 a.m., 5:41 a.m.

Crackdown on Osceola County WFTV Len Kiese Covering Osceola County--Operation Best April 18, 2018 Foot Forward WESH Adrian Whitsett April 18, 2018 *Ran on WKCF

Operation Best Foot Forward Traffic Tracker WFTV Racquel Asa Happening Today-Operation Best Foot Forward April 18, 2018 WKMG Kirstin O'Connor April 18, 2018

First Operation Best Foot Forward in Osceola News 13 Ybeth Bruzual Operation Best Foot Forward moves to April 18,2018 ticketing phase *Ran at 9:48 a.m., 10:48 a.m., 11:48 a.m., 12:27 p.m. WFTV

Len Kiese April 18, 2018

Why did the undercover officer cross the road? Today you could get slapped with a $166 WKMG ticket April 18, 2018 WOFL *Ran at 5:00, 6:00 and 7:00 p.m. Luanne Sorrell

April 18, 2018

Operation Best Foot Forward moves to Enforcement in Osceola County starts today ticketing phase News 13 WFTV Ybeth Bruzual Vanessa Echols April 18, 2018 April 18, 2018 *Ran 1:26, 2:26, 3:26, 4:26 pm

Interview with Chief O’Dell and Amanda Day News 13 Kissimmee officer almost gets hit by car Eric Levy during Operation BFF April 17, 2018 Fox 35 April 18, 2018

Crosswalk Crackdown at Thacker and Kissimmee Trail News 13 Ryan Harper Kissimmee Police Raise Awareness for April 18, 2018 Pedestrian Safety *Ran at 11:54 p.m. WKMG

April 18, 2018

Print and Online Media Kissimmee police raise awareness for pedestrian safety WKMG Sachelle Saunders April 18, 2018

‘Crosswalk Crackdown’ set to reduce deaths Osceola News Gazette Charlie Reed April 6, 2018

Best Foot Forward comes to St. Cloud St. Cloud Newsletter

Osceola deputies crack down on crosswalk violators WKMG Cathleigh Winningham April 18, 2018

Getting There: Crosswalk crackdown in Osceola County Spectrum News 13 Ryan Harper April 18, 2018

Social Media: Social Media Totals for BFF and BWCF April 11 - 20, 2018

Facebook: • 24 posts about Operation BFF • 314 shares • 80.1K estimated impressions

Twitter: • 46 tweets about Operation BFF • 224 retweets, hashtags and likes • 25.6K estimated impressions

Instagram: • 5 photos posted • 784 estimated impressions

Notable Engagers: • Osceola County Commissioner Grieb • Kissimmee Commissioner Gonzalez • Kissimmee Commissioner Pro Tempore Fisher • Kissimmee Mayor Alvarez • WOFL • WFTV • News 13 • WESH • WKMG • MetroPlan Orlando • Osceola County Sheriff’s Office • Kissimmee Police Department • Racquel Asa, WFTV • City of St. Cloud • City of Kissimmee • Osceola County • KPD Chief Jeff O’Dell

Twitter Media Engagement: BFF Twitter: Racquel Asa, WFTV, posted a video about Operation BFF on her personal social media, which garnered 35 likes and 50 shares! News 13’s Ryan Harper engaged with BFF’s twitter throughout the operation.

BFF Tweets

Our Partners’ Tweets Osceola Schools, City of St. Cloud, MetroPlan Orlando, and KPD Police Chief O’Dell retweeted posts by BFF. The Osceola County Sheriff’s Office and Kissimmee Police Department tweeted the enforcement out first thing in the morning.

Twitter Community Feedback Many community members liked and commented on posts by Best Foot Forward or our partners.

Facebook Highlights BFF and Osceola County Commissioner Cheryl Grieb went live on Facebook to discuss Operation Best Foot Forward’s first enforcement action in Osceola County. To view Commissioner Grieb’s live Facebook video, click here. To view BFF’s live Facebook video, click here.

Instagram Highlights BFF shared videos, pictures in a series and partner-related photographs on Instagram, with videos garnering around 60 views.