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Operation, Social Media & Earned Media Report

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Operation, Social Media & Earned Media Report OPERATION, SOCIAL MEDIA & EARNED MEDIA REPORT Operation Best Foot Forward Crosswalk Enforcement Orange, Osceola and Seminole Counties March 9, 23 & 24, 2021 Produced by Day Communications, Inc. Operation Best Foot Forward March 9, 23 & 24, 2021: Highlights Enforcement Law Enforcement 6 Agencies Crosswalks 12 Enforced Citations & 269 Warnings Issued Earned Media Social Media 21 Media Outlets 112 Curated Posts Estimated Impressions 4m Impressions 133k Earned Media Engagements $328k Value 3.6k 2 Operation Best Foot Forward March 9, 23 & 24 : Enforcement Overview 6 12 269 PARTICIPATING CROSSWALKS TOTAL WARNINGS & AGENCIES ENFORCED CITATIONS ISSUED 3 Operation Best Foot Forward March 9, 23 & 24, 2021: Highlights City of Kissimmee Osceola County Warnings & Warnings & 22 Citations 26 Citations City of St. Cloud City of Orlando Warnings & Warnings & 15 Citations 69 Citations City of Casselberry Seminole County Warnings & Warnings & 109 Citations 28 Citations 4 2 Drivers who fail to stop for pedestrians in marked crosswalks, as Florida law requires, may be issued a warning or citation of a minimum of $164 and 3 points on their license. NOTE TO EDITORS AND PRODUCERS: Media is invited to Operation Best Foot Forward and will have the opportunity to speak to drivers, police officers and pedestrians. Contact Amanda Day, 407-716-8221 (cell). Interactive Google Map of All BFF Crosswalk Locations Tuesday, March 9 Tuesday, Drivers Osceola County Sheriff’s Office March 9 compliance Schools & Neighborhoods with law (avg) 07:00-08:15 Celebration Ave. & Lake Evalyn Dr. 79% Celebration K-8 School AM 09:00-09:45 3233 Polynesian Isle Blvd. 71% Indian Wells Recreation Center AM 3200 Rolling Oaks Blvd. (Between 10:30-11:15 35% Rolling Oks Shopping Center Target and Ross) AM Tuesday, Drivers Kissimmee Police Department March 9 compliance Schools & Neighborhoods with law (avg) Highlands ES, Thacker ES, Kissimmee 1:00-2:30 N. Thacker Ave. & Kissimmee Trail 36% ES, Flora Ridge ES, Central Ave. ES, PM Kissimmee MS, Osceola HS, Main St HS 3:00-4:30 Downtown Kissimmee, Beaumont MS, Broadway & W. Dakin 51% PM Thacker ES, Osceola HS, Central ES Tuesday, Drivers St. Cloud Police Department March 9 compliance Schools & Neighborhoods with law (avg) 08:00-08:45 Mississippi Ave. & E. 10th St. 44% Residential Neighborhood AM 09:00-09:45 Robinson Ave. & 10th St. NA Residential Neighborhood AM 10:00-10:45 Shopping center, Plantation Bay Old Canoe Creek Rd. & 5th St. 34% AM nursing center 11:00-11:30 17th St. & Michigan Ave. NA St. Cloud High and Middle Schools AM Tuesday, March 23 Tuesday, Drivers Seminole County Sheriff’s Office March 23 compliance Schools & Neighborhoods with law (avg) Bear Lake Rd. & McNeil Rd. 7:45 AM 32% Bear Lake ES, Teague MS International Parkway at the Westin Hotel 12:00 PM 88% Wilson ES, Bentley ES -next- 3 Tuesday, March 23 Tuesday, Drivers Orlando Police Department March 23 compliance Schools & Neighborhoods with law (avg) Edgewater Drive & Shady Lane 7:00 - 11:00 Princeton ES, Lake Silver ES, College 67% (West Orlando) AM Park MS, Lee MS, Edgewater HS Metrocenter Blvd. & Metrowest Westpointe ES, MetroWest ES, Oakhill 1:00 - 3:00 Blvd. 54% ES, Eagle's Nest ES, MetroWest MS, PM (West Orlando) Sunshine HS Dover Shores ES, Acceleration East HS, Michigan Avenue & Cayman Way 7:00 - 11:00 17% Conway ES, Conway MS, Lake George (East Orlando) AM ES Virginia Drive & Ferris Avenue 1:00 - 3:00 N/A Lake Highland Prep, Audubon K8 (East Orlando) PM Wednesday, March 24 Tuesday, Drivers Orlando Police Department March 24 compliance Schools & Neighborhoods with law (avg) Metrocenter Blvd. & Metrowest Westpointe ES, MetroWest ES, Oakhill 7:00 - 11:00 Blvd. 54% ES, Eagle's Nest ES, MetroWest MS, AM (West Orlando) Sunshine HS Edgewater Drive & Shady Lane 1:00 -3:00 Princeton ES, Lake Silver ES, College 67% (West Orlando) PM Park MS, Lee MS, Edgewater HS N. Bumby & Virginia Avenue 7:00 - 9:00 52% Audubon K8, Baldwin Oaks Academy (East Orlando) AM Blankner K8, Delaney ES, Grande Ave West Miller St. & Lucerne Terrace 9:00 - 11:00 NA ES, Kaley ES, Boone HS, West Lincoln (East Orlando) AM HS Virginia Drive & Ferris Avenue 1:00 - 3:00 NA Lake Highland Prep, Audubon K8 (East Orlando) PM Tuesday, Drivers Casselberry Police Department March 24 compliance Schools & Neighborhoods with law (avg) S. Winter Park Dr. & Quintuplet Dr. South Seminole Academy, Casselberry 8:00 AM NA ES Orange County Sheriff’s Office Wednesday, Drivers Schools & Neighborhoods March 24 compliance with law (avg) Locations, times will be released closer to enforcement date -next- 2 Interactive Google Map of All BFF Crosswalk Locations Tuesday, March 23 Tuesday, Drivers Orlando Police Department March 23 compliance Schools & Neighborhoods with law (avg) Edgewater Drive & Shady Lane 7:00 - 11:00 Princeton ES, Lake Silver ES, College 67% (West Orlando) AM Park MS, Lee MS, Edgewater HS Metrocenter Blvd. & Metrowest Westpointe ES, MetroWest ES, Oakhill 1:00 - 3:00 Blvd. 54% ES, Eagle's Nest ES, MetroWest MS, PM (West Orlando) Sunshine HS Dover Shores ES, Acceleration East HS, Michigan Avenue & Cayman Way 7:00 - 11:00 17% Conway ES, Conway MS, Lake George (East Orlando) AM ES Virginia Drive & Ferris Avenue 1:00 - 3:00 81% Lake Highland Prep, Audubon K8 (East Orlando) PM Tuesday, Drivers Seminole County Sheriff’s Office March 23 compliance Schools & Neighborhoods with law (avg) Bear Lake Rd. & McNeil Rd. 7:45 – 9:30 32% Bear Lake ES, Teague MS AM International Parkway at the Westin 12:00 – 2:00 Hotel 88% Wilson ES, Bentley ES PM Tuesday, Drivers Casselberry Police Department March 24 compliance Schools & Neighborhoods with law (avg) S. Winter Park Dr. & Quintuplet Dr. 8:00 AM – South Seminole MS, Casselberry ES 12% 12:00 PM Wednesday, March 24 Tuesday, Drivers Casselberry Police Department March 24 compliance Schools & Neighborhoods with law (avg) S. Winter Park Dr. & Quintuplet Dr. 8:00 AM – South Seminole MS, Casselberry ES 12% 12:00 PM -next- Operation Best Foot Forward March 2021: Earned Media HiGhliGhts $328k 4m 116 Earned Media Value Views & Impressions Media Placements Officers from the Orlando, Kissimmee, St. Cloud and Casselberry Police Departments, along with the Osceola and Seminole County deputies conducted the first crosswalk enforcement operation of the year on March 9, 23 and 24. Local media outlets ran a total of 116 stories on the enforcement. These mentions are worth an estimated total of $328,000, the equivalent cost of buying advertisements to run at the same time/place. This value is expected to increase over the next few weeks as local magazines publish April editions. Below are several highlights from current television, print, radio and digital coverage. More are available on Best Foot Forward’s YouTube channel. Television Operation Best Foot Forward happening today WKMG News 6 March 9, 2021 / 5:25am Bridgett Ellison Today marks the start of Operation Best Foot Forward WESH 2 March 9, 2021 / 6:50am Jaclyn DeAugustino Produced by Day Communications, Inc. Operation Best Foot Forward March 9, 2021: Earned Media Highlights Television Operation Best Foot Forward in Osceola County, Kissimmee & St. Cloud WFTV / WRDQ March 9, 2021 / 4:15pm Greg Warmoth *Interview with Sgt. Nader, SCPD Orlando tops the list again ft. Bike/Walk Central Florida’s Emily Hanna FOX 35 March 10, 2021 / 5:30pm Amanda McKenzie *Interview with Emily Hanna Produced by Day Communications, Inc. Operation Best Foot Forward March 9, 2021: Earned Media Highlights Television Orlando most dangerous place to walk Spectrum News 13 March 10, 2021/ 6:25pm Replayed 3/10 at 7:25pm, 8:25pm, 9:25pm, 10:25pm, 11:25pm & 3/11 at 12:25am, 1:25am, 2:25am, 3:25am, 4:25 Jerry Hume *Interview with Emily Hanna Dangerous by Design Report & Operation Best Foot Forward WFTV / WRDQ March 11, 2021 / 8:15am Replayed 12:31pm & 1:31pm Deneige Broom *Interview with Barbara Giles Produced by Day Communications, Inc. Operation Best Foot Forward March 23 & 24, 2021: Earned Media Highlights Television Latest example of traffic incident ft. Cody Johnson FOX 35 March 19, 2021 / 10:30pm Replayed 1:06am, 7:30am, 8:30am, 9:30am David Bodden *Interview with Cody Johnson Operation Best Foot Forward continues today in Orange and Seminole Counties WESH 2 March 23, 2021 / 5:11am Michelle Imperato Pedestrian deaths on the rise and Operation Best Foot Forward WKMG News 6 March 23, 2021 / 5:26am Replayed 6:26am Justin Warmoth Produced by Day Communications, Inc. Operation Best Foot Forward March 23 & 24, 2021: Earned Media Highlights Television Operation Best Foot Forward in parts of Central Florida CW18 WKCF March 23, 2021 / 6:21am Replayed 7:50am, 8:50am Jaclyn DeAugustino Operation Best Foot Forward is back today WFTV / WRDQ March 23, 2021 / 8:08am Deneige Broom Two-day crosswalk enforcement Spectrum News 13 March 24, 2021 / 9:48am Replayed 11:47am Ybeth Bruzual Produced by Day Communications, Inc. Operation Best Foot Forward March 23 & 24, 2021: Earned Media Highlights Television Crosswalk crackdown continues today in Casselberry WESH 2 March 24, 2021 / 5:40am Replayed 6:40am Michelle Imperato Operation Best Foot Forward was a success WFTV / WRDQ March 24, 2021 / 6:40am Jamie Holmes Results from Operation Best Foot Forward crosswalk patrol FOX 35 March 24, 2021 / 6:44am Amy Kaufeldt Produced by Day Communications, Inc. Operation Best Foot Forward March 9, 2021: Earned Media Highlights Radio Osceola Sheriff crosswalk enforcement and Dangerous by Design report WTKS – Real Radio 104 March 10, 2021 / 3:25pm The Jim Colbert Show Operation Best Foot Forward aims to inform and educate drivers WMFE-FM March 10, 2021 / 7:32am Lillian Hernández Carabello *Interview with Emily Hanna Local advocacy group working to make Orlando safer for pedestrians WDBO-FM March 11, 2021 / 8:42am Katrina Scales Produced by Day Communications, Inc.
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