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Manheim and Autotrader.Com Going Strong for SpringSpring 20122012 2the road MANHEIMM AND AUTOTRADER.COM GOING STRONG PLUS:PLUS: PoliticalPolitical AdsAds inin anan ElectionElection YearYear Know Your Numbers New LightLight on EnergyEnergy CConservationonservation ForFor AllAll CoxCox Employees andand FamiliesFamilies Cox Enterprises, Inc.Inc. | Cox Communications, Inc. | ManheimManheim | CoxCox Media GroupGroup | AutoTrader.comAutoTrader.com InSide Cox — Spring 2012 4 Manheim and AutoTrader.com are driving growth through innovation and service. Editor Jay Croft Contributors Teresa Crowder Melanie Harris Loraine Fick Kimberly Hoch Andrew Flick Christina Setser Deborah Geering Carole Siracusa Photographers Bob Andres Jenni Girtman Design and Production Cristin Bowman laughingfig.com Contact InSide Cox Cox Enterprises, Inc. Corporate Communications P.O. Box 105357 Atlanta, GA 30348 Email: [email protected] Web: insite.coxenterprises.com Phone: 678-645-4744 InSide Cox is published by Cox Enterprises, Inc., for our employees, families and friends. Your feed- back is highly valued. Please send your questions, comments and suggestions to InSide Cox. Follow Cox Enterprises, Inc., on Facebook and Twitter. You are here. You make it work every day. 25 Cox Conserves Cox locations switch to energy- effi cient lighting, plus a map of sustainability efforts across the country. Contents On the Cover Our car companies are on the road to even better for ways to connect customers with cars. 2the Photo: John Kelly/Getty Images road MANHEIMMANHEIM ANDAND AUTOTRADER.COMAUTOTRADER COM GOING STRONG 2 Dialogue Letter from Jimmy Hayes and more. 17 In Business Cox Business helps the “American Idol” show go on; Cox Media Group invests in digital content production; Cox Digital Solutions and Yahoo! team up on political ads and more. 24 HR Source Get to know your numbers — your health matters. 28 On the Job Mentoring and hard work paved the way to Jill Campbell’s latest role at Cox Communications, Inc. 30 Healthy Living Don’t let diet trends get you off track on your journey to weight loss. 32 Our Values in Action How Cox helps communities become even better places to live, work and play. 39 Achievers New hires and recent promotions earned by Cox employees. 41 The Back Page From Facebook and Twitter to YouTube, Cox is all about social media. 2 Dialogue Letter from the Editor From You Another Big Year Th e “Year in Review” issue was a great synopsis of our Th anks to everyone who wrote in about our “Year properties’ accomplishments in Review” issue. You seemed to like receiving this in 2011. It’s easy to get caught high-level annual review very early into the new year. up in our own little world And now that 2011 revenue fi gures have been audited, at our individual locations, you can fi nd some of them reported on page 19 of and it’s wonderful to know this issue, and also online at coxenterprises.com — that so many Cox divisions along with our updated searchable map, information are making a diff erence not on our companies and lots more. only in their own communi- Looking ahead in 2012, we’ll be marking two big ties, but nationwide. anniversaries in the coming issues of InSide Cox. Th is Renee Cardelli, Cox Media Group, summer, we’ll celebrate 50 years of Cox Communi- Steubenville, Ohio cations, Inc. And this fall, we’ll review fi ve years of Cox Conserves and preview the remaining fi ve years InSide Cox is the best resource for fi nding out set aside to cut our carbon footprint. about the other divisions of the company. We In this issue, you’ll fi nd lots of news and features oft en hear about them, but this provides much about our automobile businesses, Manheim and more detail from a warm and friendly perspective AutoTrader.com; other updates touching on every- rather than a fi nancial one. thing from a rock ’n’ roll superstar to the presidential Sheila Damico, Cox Communications, Inc., election and the college Bowl Championship Series; Atlanta and our regular summary of some of your great vol- unteer eff orts throughout our communities. I always enjoy reading InSide Cox magazine. In As always at Cox, we have plenty to talk about. the last one, I loved seeing all the happy Cox faces And as always at InSide Cox, we’re glad to keep the in the little squares. And it’s always fun to have conversation going. a comic from Mike Luckovich. Erin Buzzard, Cox Enterprises, Inc., Atlanta Editor’s note: For updated revenue fi gures and other operational information about Cox and all our companies, go to coxenterprises.com. To Our Readers Write Email Send a letter to the editor about this issue of Readers’ Letters [email protected] InSide Cox. Letters should include your name, Cox Enterprises, Inc. address, day and evening telephone numbers, Corporate Communications Phone email address and division. P.O. Box 105357 678-645-4744 Atlanta, GA 30348 Dialogue 3 A Great Ride My fi rst car was a 1968 Chevrolet Chevelle SS 396 — silver-blue with a black vinyl top and interior. It seems like only yesterday, but lots of miles have been traveled since those days. Jimmy Hayes, President and CEO Thinking about my fi rst car brings back a lot of great Whitt from Cox Enterprises, Inc. They told how their memories. And from time to time, I search the Internet organizations are using sites like Twitter, Facebook and to see what’s out there on my old classic. A quick search YouTube, plus Cox custom mobile apps and more, to returns a dozen pages about the ’68 Chevelle, including reach customers, share information with employees web links and lots of videos. And, importantly for Cox, and engage communities as never before. a search on our AutoTrader Classics website (which The panel represented a tremendous diversity of you can also access from AutoTrader.com) fi nds liter- thought and talent that’s a really exciting part of our ally thousands of great classic cars, including Chevelles. future. I think this is terrifi c — not just because social That’s no surprise, though, since AutoTrader.com offers media is fun, smart and, clearly, a huge part of growth the Internet’s largest selection of new and used vehicles. for all our businesses, but also because so many of our I know many of you share a passion for cars, too. employees are engaging in grassroots leadership. With more than 40 percent of our employees working In the back of this issue of InSide Cox, you can see with Manheim and AutoTrader.com to generate almost some of the facts and fi gures the panel discussed. You’ll 25 percent of Cox’s revenues, we know cars. be amazed to learn the exciting things we’re doing. We also know that cars and social media go hand You’ll also see a promotion for Cox’s new Facebook in hand. So it stands to reason that both Manheim and page. “Liking” us on Facebook is a great way to follow AutoTrader.com have a robust presence on social media our brands and businesses and to learn more about sites. For example, if I were in the market for a new car, different parts of our company. I could use AutoTrader.com’s “Decide My Ride” appli- Increasingly, this is one way we will collaborate and cation to let my Facebook friends vote on which car keep everyone up to date. Employees, customers, and I should consider. Or if I were an automotive dealer, business and community partners told us they want — I could use my smartphone to fi nd the car I was look- and expect — Cox to be active in these kinds of forums. ing for at the nearest Manheim auction. We know that embracing the future doesn’t mean for- Speaking of social media, I was delighted at a recent getting the past. Social media connected me with my meeting to introduce a panel of Cox employees who old Chevelle in ways I never imagined. See what’s out have become experts on the topic: Greg Easterly from there for you, too. Cox Digital Exchange (an exciting new digital business at Cox that is leveraging our automotive data and social commerce in the wholesale automotive marketplace), John Kovac from AutoTrader.com, Amy Mills from Manheim, Adam Naide from Cox Communications, Inc., Mathilde Piard from Cox Media Group and Byron 4 TWO FOR THE ROAD Photo: John Kelly/Getty Images TWO FOR THE ROAD 5 for 2the road MANHEIM AND AUTOTRADER.COM GOING STRONG Cox is much more than a media and communications company — half our businesses are all about vehicles. Manheim, the vehicle remarketing leader, brings buyers and sellers together in the world’s largest, most comprehen- sive wholesale marketplace. AutoTrader.com is the ultimate automotive market- place and consumer information website, where buyers can fi nd millions of new and used cars in a single location as well as tips, trends and tools. In this issue, you’ll get a chance to look under the hood at how Manheim and AutoTrader.com are ticking along, connecting with customers better than ever and becoming more mobile all the time. People feel a passionate connection with their cars, and that’s great for all our businesses. Take a look in these pages and see how... > 6 TWO FOR THE ROAD Manheim’s Simulcast Everywhere: Bringing the Auction to the Car By Loraine Fick Car dealers check out a Simulcast Everywhere mock sale. Far from where most of us take a test drive, but buyers could bid from anywhere with an Internet con- Manheim auctions provide auto dealers a quick, effi cient nection.
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