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Unidad Educativa Particular Javier Bachillerato En Ciencias

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Unidad Educativa Particular Javier Bachillerato En Ciencias UNIDAD EDUCATIVA PARTICULAR JAVIER BACHILLERATO EN CIENCIAS MONOGRAFÍA “ARE THE GOVERNMENT MARKETING EFFORTS EFFECTIVE TO ATTRACT THE INTERNAL TOURISM?” ESTUDIANTE: JUAN PABLO ARÍZAGA MARISCAL. ASESOR: LCDO. ORLANDO JOSÉ RODRIGUEZ. TERCERO BGU - PARALELO B 2017 – 2018 ACKNOWLEDGEMENT. First I want to thank God and Mother Dolorosa for giving me the family they have given me, because thanks to them I study in the school to which I belong and for them I have had the academic and disciplinary training that I get today. To my family who supported me from the beginning to the end of this extensive work that took us a long time to complete, they helped me with many important ideas to carry out this mission. If it had not been for the quality of teachers that I have this work would not have been possible, every hour class with each indication, each tutorial, everything served us to complete this work in a good way. ABSTRACT My goal with this monograph is to make people aware of the importance of tourism and what it generates as an industry every year, to promote the campaign created by the government "all you need is Ecuador " a bit more and to highlight lesser known touristic places in Ecuador that probably many foreigners are not aware of. The more we help to promote the tourism, the better it is going to be for the country in many aspects such as the economy. I want to help my country to be recognized as an attractive touristic destination throughout the world. At the same time to increase awareness and support for the above mentioned places since they can manage to be very valued. INDEX Chapter I .......................................................................................... ¡Error! Marcador no definido. 1.1. Definition .......................................................................... ¡Error! Marcador no definido. 1.1.1. Natural and cultural wealth ....................................... ¡Error! Marcador no definido. 1.2. Tourist Attractions............................................................. ¡Error! Marcador no definido. 1.2.1. Iglesia de la compañía de Jesús ................................. ¡Error! Marcador no definido. 1.2.2. Volcán Cotopaxi ........................................................ ¡Error! Marcador no definido. 1.2.3. Nariz del diablo ......................................................... ¡Error! Marcador no definido. 1.2.4. Baños ......................................................................... ¡Error! Marcador no definido. 1.2.5. Tena ........................................................................... ¡Error! Marcador no definido. 1.2.6. Montañita .................................................................. ¡Error! Marcador no definido. 1.2.7. New Catedral of Cuenca ........................................... ¡Error! Marcador no definido. 1.2.8. Otavalo Market .......................................................... ¡Error! Marcador no definido. 1.2.9. Iglesia San Francisco ................................................. ¡Error! Marcador no definido. Chapter II ........................................................................................ ¡Error! Marcador no definido. 2.1. Tourist arrival statistics ..................................................... ¡Error! Marcador no definido. 2.2. Countries with greater numbers of arrivals to Ecuador ..... ¡Error! Marcador no definido. 2.3. The beginnings of the campaign. ...................................... ¡Error! Marcador no definido. Chapter III ....................................................................................... ¡Error! Marcador no definido. Conclusion ........................................................................................ ¡Error! Marcador no definido. Recomendation ................................................................................ ¡Error! Marcador no definido. Bibliography ………………………………………………………………………………… 25 INTRODUCTION Ecuador is a diverse country with great wealth in its four regions. Ecuador has become a reference for tourism worldwide thanks to its innumerable landscapes and tourist destinations, and thanks to the support of the current country president and the tourism ministry in recent years tourism has been growing remarkably and it is known worldwide with its advertisement "ALL YOU NEED is Ecuador" The Ministry of Tourism leads and regulate the tourist activity in Ecuador; in order to achieve a sustainable, conscientious and competitive development in this sector, exercising its roles of regulation, planning, management, promotion, diffusion and control. The strategies chosen by the country were to create the offer (Strategic Development Plan Tourism) and the demand (Comprehensive Tourism Marketing Plan of Ecuador). Ecuador includes a wide range of tourist improvement programs, such as improving the quality of tourist destinations, improving services, training of tourist guides, creating new opportunities for inclusion of all citizens who are willing, and energized to work for the development of the country. Given the remarkable growth of tourism, the country seeks to promote sustainability to ensure the benefit of communities, the environment and tourism companies, which have gained popularity in the world "Ecuador Power Tourism" and "ALL YOU NEED is Ecuador", seek increase the fame of the country's biodiversity to attract more tourists each year. Thanks to these helpful advertising campaigns, the country could manage to increase its economy. But that really is nothing, there is still much to improve and to innovate in order to make the most of our large amount of natural resources. The country has recovered the railway lines that existed a long time ago; a big investment had to be made in order to fulfill that project. CHAPTER I MAIN TOURIST SITES OF ECUADOR. 1.1 Definition. 1.1.1 Natural and cultural wealth. Ecuador is a Latin-American country with rich cultural and historical attractions for tourists all around the world. The country has natural wonders with landscapes, tropical rainforests, volcanoes, beaches, islands etc. You can explore churches, on the nation’s capital Quito, with a rich cultural historic past or you can go rafting down the great Amazon River or you can walk through the Earth’s Equator, without a doubt all these are great sources of travel memories. 1.2 Tourist Attractions. 1.2.1 Iglesia de la compañía de Jesús. Located in downtown Quito the Church is perhaps the best known among the capital cathedrals. Built in the early 1600s, the churches designed in this epoch are considered a main example of Baroque architecture in the new world, the extensive use of gold throughout the central nave of the church is breathtaking. (Ministerio de Turismo del Ecuador, 2014) 1.2.2 Volcán Cotopaxi. It is the second highest volcano, reaching a height of 5.897 meters. The volcano has one of the few equatorial glaciers in the world, which starts at the height of 5.000 meters. Its snow covered peak is clearly visible from Quito. Cotopaxi is also one of the highest active volcanoes in the world. 1.2.3 Nariz del diablo. The Nariz Del Diablo, or Devil’s Nose describes the train line between the towns Alauisi and Sibambe, the track gets its name of the great cost of human lives that it took to complete the train line. One of the greatest engineering projects ever undertaken in the Andes Mountains offers visitors panoramic views of the countryside. 1.2.4 Baños. The small city of Baños lies at the foot of the active volcano Tungurahua. Named after the hot springs fed by the thermal waters of the volcano, Baños is one of the most popular tourist spots in Ecuador. Baños is a favorite point for jungle tours, waterfalls cascading thousands of feet down deep river attract tourist as well. The Pailon Del Diablo waterfall where the Rio Verde and Rio Pastaza meet is the more impressive site. (Municipio de Guayaquil, 2015) 1.2.5 Tena. Situated in the Amazon rainforest region of Ecuador, for tourists Tena serves as a launching point for jungle adventures. Missionaries founded the town and a cinnamon industry helped the city survive. The Tena River joins with the Napo River, part of the Amazon, it’s one of the best places in the world for whitewater rafting and kayaking. 1.2.6 Montañita. Ecuador’s southern coastal region is world famous for its beach resorts, including the popular Montañita. Montañita town was a fishing village until the international surfing community discovered the marvelous areas for surfing conditions. Montañita is known for its nightlife as well, with nightclubs, bars and cafes to entertain locals and visitors alike. Also known as the Ecuadorian Vegas. 1.2.7 New Catedral of Cuenca. The colonial city of Cuenca is the third largest in Ecuador, popular for its year- round temperate climate.The New Cathedral of Cuenca is the city’s most recognizable land-mark. The construction of the church began in the late 1800’s and continued for nearly a century. 1.2.8 Otavalo Market. Part of the fun of traveling in Ecuador is exploring the handwork crafts by local artisans and there’s no better place to see and purchase local arts, crafts and clothing than at the markets in the small town of Otavalo. The city is known by the world over for the handwork of its people. (Municipio de Guayaquil, 2015) Every Saturday in the city’s Plaza de Ponchos, jewelry, wood and stone carvings as well as cloth are offered for sale. 1.2.9 Iglesia San Francisco. Located in Quito’s old town district the Iglesia y Monasterio The San Francisco features several
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