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Dear Friends of Moomin, This Newsletter Contains the Latest Moomin News, Events and Projects

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Dear Friends of Moomin, This Newsletter Contains the Latest Moomin News, Events and Projects News March 2015 © Moomin Characters™ Dear friends of Moomin, This newsletter contains the latest Moomin news, events and projects. We hope that you will enjoy this information. If you would like to know more about the Moomins or ongoing projects, feel free to contact us. We will be happy to help. We wish you and your family a very Happy Easter! Best regards, The Bulls Licensing Team Contact: [email protected] This year’s anniversary of Moomin 70 years started with the opening of the new Moomin exhibition at Junibacken with over 100 journalists in attendance. Arabia, in collaboration with “Håll Sverige Rent”, launched a new Moomin mug. At the well attended press breakfast, Moomin champagne and pancakes were served to the press. Tove Jansson’s niece Sophia Jansson was guest of honor and held a speech about her relationship with Tove and the Moomins. Junibacken is a fantasy house for children situated on the island of Djurgården in the center of Stockholm, Sweden. The 12th of February 2015 was the official opening day of the exciting exhibition. In the Moomin exhibition you can walk around in the Moominvalley and meet many of its inhabitants. The exhibition marks the end of the 100-year jubilee of Tove Jansson’s birth, and the beginning of the 70-year jubilee of the first publication of the Moomin books. We look forward to many adventures at Junibacken! For more information: www.moomin.com/en, www.junibacken.se, www.mynewsdesk.com/moomin www.facebook.com/bullslicensing The nature and the sea were always important to Tove Jansson, her love for nature is often reflected in the world of Moomin. Tove spent her summers on her beloved island Klovharun in the Pellinge archipelago. In the 70s, Tove and Lars Jansson produ- ced several Moomin posters exclusively for the Keep Sweden Tidy Foundation, for the campaign “Saving the Baltic Sea”. By purchasing Keep Sweden Tidy products, you contribute to the foundation’s work to spread knowledge to school kids and their parents about the environmental effects of littering. This year, Tove Jansson’s beloved Moomintrolls turn 70 years. Max wants to celebrate the family by having the Moo- mins as recurring characters on the toys in the children’s menu throughout the year. Twelve different toys will accom- pany ”Maxboxen” starting in early March. First up is the drinking glass with four different Moomin Designs. More info: http://www.max.se/sv/Noje/Noje-och-tavlingar/tavla-med-mumin/ + Moomin fans have got together and donated over 820 000 euros (7 700 000 SEK) to UNICEF! As part of the celebrations of Tove´s 100th birthday, Moomin Characters and Bulls Licesing have during the jubilee year 2014 run a charity project together with UNICEF as a partner. The donation campaign involved a number of brands who have all donated a part of their sales to UNICEF. Many thanks to all our licensees and Moomin enthusiasts out there who made this possible! Tove 100 product examples Ambiente the show – Frankfurt This year 135 000 buyers from 152 countries visited the Ambiente fair. Bulls was represented at the exhibition with a Moomin stand for the third time. Beautiful Moomin collections for home and interior decoration were presented and this year’s anniversary of Moomin 70 years was successfully highlighted in the stand. Thanks to all partners and visitors! More Photos >> Moomins on the Riviera - DVD - Now available in stores! Moomins on the Riviera DVD in Finnish and Swedish. More info: http://moominsontheriviera.com/ Online store: http://shop.moomin.com/products/muumit-rivieralla- dvd-moomins-on-the-riviera-dvd-in-finnish Distributionlist worldwide: http://www.mynewsdesk.com/moomin/documents/ distribution-list-moomins-on-the-riviera-44122 Bestselling Moomin music book awarded With almost 15 000 books sold in 2014, Finnish publisher Tammi has had a tremendous success with “Muumiper- heen lauluretki” (Moomin family songbook). The book with cd, lyrics and music contains all new compositions by Soili Perkiö, composer at the Sibelius Academy and poems by Hannele Huovi. The book was recently awarded for its high quality and children’s appeal by “Varhaisiän musiikinopettajat ry”, Finnish Childhood Music Teacher Association. To sample the music, listen to Little My’s song here: https://soundcloud.com/kustannusosakeyhti-tammi/muumiperheen-lauluretki-myy The international rights for the book and music are available through Bulls Licensing. Please contact Anna Lawrence for further information. [email protected] +46 8-555 206 31 +46 70-77 22 255 Most expensive Moomin mug ever! The collector’s item – a Fazer themed Moomin mug from 2004 manufactured in only 400 items – was sold for 5 000 euros to a buyer in Espoo, Finland. http://hbl.fi/nyheter/2015-03-23/739296/most-expensive- moomin-mug-ever-sold-5-000-euros Moomin game site This page is dedicated to all games, apps and digital programs featuring the characters in the Moominvalley. https://www.moomin.com/en/moomin-games-apps-everything- digital/ New Moomin site launched in Japan! http://moomin.co.jp/ Product examples Japan www.facebook.se/bullslicensing, www.bullspress.se Bologna children´s book fair March 30th until April 2nd, Hall 30, Stand D15. Bulls Licensing and Moomin Characters are celebrating the 70th anniversary of the Moomin publishing brand this week at the Bologna Children’s Book Fair in Italy. Over the last seven decades the brand has produced more than a dozen novels and picture books and been trans- lated into 49 languages. The brand now also boasts more than 500 licensees worldwide. ”Tove Jansson’s fantastic storytelling and artwork appeal to all ages,” says Anna Lawrence, head of publishing, Bulls Licensing, which represents Moomin worldwide. ”The Moomins are universal, philosophical and at the same time very comforting.” www.facebook.se/bullslicensing, www.bullspress.se .
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