MOOMIN PUBLISHING

A HERITAGE BRAND RENEWED

Tove Jansson (1914-2001), Finnish-Swedish writer and artist, achieved worldwide fame as the creator of the , written and illustrated between 1945 and 1977. Tove wrote nine novels, four picture books and hundreds of comic strips. Te books about the brave and adventurous, yet family focused and home-loving Moomins have been translated into more than 50 languages and are still in print all over the world today.

In collaboration with Moomin Characters and key publishers, the Moomin publishing business is blossoming, growing up to 30% year on year since 2010. With carefully developed ”new publishing”, based on the storylines and artwork created by , Penguin Random House, Pan Macmillan, Egmont and Bonnier Books have developed a number of books and series of publications including board books, story, activity and cofee table books, sold and re-printed worldwide, from the UK to Korea, Russia to the US, Finland to Japan, to mention a few.

For the frst time in history, all original works by Tove Jansson as well as the new development is now represented worldwide by one agency, Rights & Brands, based in Stockholm, , and jointly owned by Moomin Characters and Bulls.

www.rightsandbrands.com AMBIENTE

FORMEX

www.plantui.com BLE LONDON

Photo: © Aalto International

PRODUCING AN ANNUAL CONSUMER VALUE OF 700 MILLION EURO

FORMEX

www.fnlayson.f www.arabia.f www.artek.f www.disasterdesigns.co.uk THE MOOMIN CAFÉS

www.martinex.se

www.optodesign.se

www.muurla.com

www.robertscofee.com www.nordqvist.f

www.arabia.f For more information about the products and the producers: www.moominproducts.com MOOMIN-THEMED AMUSEMENT PARK IN FINLAND.

www.moominworld.f

www.martinex.se

”THE MOOMINS WERE OUR A NEW MOOMIN THEME PARK WILL OPEN TICKET TO INSTANT SUCCESS” IN JAPAN, under construction. More information will follow... Riia Sandström, Managing Director, Martinex 1979 THE MOOMIN TIMELINE Film Polski releases a Moomin-themed 1957 puppet animation in Poland. FROM 1945 Arabia Finland begins the production of Moomin porcelain in the late ffties. AND ONWARDS... Te frst products are hand-painted by Tove Jansson. 2014 Te 100th anniversary of the birth of Tove Jansson is celebrated all over the world. 1945 www.moomin.com Te frst Moomin book, “Te Moomins and the Great Flood” is published in Swedish. 2013 Te launch of the ofcial web shop, moomin.com

2011 Launch of “the Moomin Shop” in London.

2014 ”Moomins on Te Riviera”, 1950 a new, animated feature Te frst novel is translated flm is launched. into English. Tove Jansson 1952 1990 Te frst licensed products are produced wrote nine Moomin novels Release of Telecable´s animation of in early 1950s. between 1945-1970. 104 episodes, sold to more than 100 countries. Te series is still on air to this day.

2015 1954 Junibacken in Stockholm Te Moomin comic strip arranges a major Mumin exhibition. is commissioned for the London Evening News and runs daily for 20 years.

2016 1990 Exhibition Re-launch of the Arabia at Millesgården Moomin mug. Almost 1 million Moomin mugs are sold every year since then. 2015 Te 70th Anniversary 1952 of the Moomins. Te Book about Moomin, Mymble and ”, Tove’s frst picture book, is released in 1952. Te book is translated, together with the two other titles, into more than 50 languages.

1993 Te frst theme park ”Moominworld” opens in Finland. www.leklint.com

www.feelishelsinki.com

www.elitesolution.se

www.leklint.com www.martinex.se

www.barbo-toys.dk MOOMIN TOYS JUNIBACKEN 2015-2017 Ofcial Webshop: www.moomin.com

FINLAND UNITED KINGDOM JAPAN THAILAND HONG-KONG SOUTH KOREA MEXICO

www.ivanahelsinki.com 160 LICENSEES IN JAPAN

LIFESTYLE INTERIOR FAIR TOKYO BIG & small

www.kof.f

www.hunajainensam.f www.fazer.com FAST MOVING CONSUMER GOODS

www.gunry.se

www.oriola.f www.optodesign.se www.showroomfnland.f MOOMIN REVENUE ESTIMATED RETAIL VALUE 2016 700 MILLION EURO

700 000 000

500 000 000

300 000 000

100 000 000

0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

THE MARKET

NORDIC 45 %

OTHER EUROPE 3 %

JAPAN 43 %

KOREA 3 %

OTHER ASIA 4 %

OTHER MARKETS 2 % BOLOGNA BOOK FAIR

MOOMIN AT ARLANDA - JUNIBACKEN

THE FIRST MOOMIN CAFÉ IN KOREA

THE SECOND MOOMIN SHOP IN KOREA (LOTTE WORLD, SEOUL)

THE OFFICIAL ONLINE MOOMIN SHOP IN KOREA

MOOMIN CAFÉS IN SCANDINAVIA

RIOT COMMUNICATIONS BECOMES OUR PR-AGENT IN UK, www.riotcommunications.com

FORMEX INTERIOR DESIGN FAIR, STOCKHOLM

MOOMINDAY IN JAPAN (THE 9TH OF AUGUST) - A MOOMINDAY EVENT IN TOKYO EVERY YEAR FOR 11 YEARS

OSLO DESIGN FAIR

GOTHENBURG BOOK FAIR

ART EXHIBITION TOVE JANSSON/MOOMIN - MILLESGÅRDEN (October 2016) GOTHENBURG - COPENHAGEN - LONDON

BLE LONDON

SEOUL NATIONAL ART CENTER - AN EXHIBITION OF MOOMIN ORIGINAL ARTWORK (2017-2018)

SOUTH BANK CENTRE, LONDON - A SIX-MONTH INTERACTIVE MOOMIN EXHIBITION

NEW CHILDREN´S HOSPITAL HELSINKI

MOOMIN MUSEUM IN TAMPERE (RE-OPEN 2017)

MOVIE ABOUT TOVE JANSSON AND HER LIFE IN FINLAND. PRODUCED BY ALEKSI BARDY in production

A PLAY ABOUT TOVE JANSSON. PRODUCED BY SVENSKA TEATERN, HELSINKI.

RE-LAUNCH OF THE ORIGINAL MOOMIN BOOKS WITH NEW DESIGNED BOOK COVERS

EXHIBITION TOVE JANSSON/FINLAND 100 AT DESIGN WEEK HELSINKI.

AMBIENTE FAIR

THE SUMMER BOOK MOVIE in production

SPOTIFY - THE ORIGINAL MOOMIN BOOKS ARE AVAILABLE FOR STREAMING ON SPOTIFY

TV ANIMATION - GUTSY - director: STEVE BOX (2018-2019)

JAPAN BROADCASTING COMPANY WILL BROADCAST A DRAMA ABOUT A TRANSLATER OF MOOMIN BOOKS.

NEW MOOMIN THEME PARK IN JAPAN in production 2017 - 2019 FOR INFORMATION ABOUT THE MOOMINS FOR PUBLISHING/LICENSING:

Worldwide agent on behalf of Moomin Characters™ www.bullslicensing.com, [email protected] Sub-agents: Contacts: Tuttle-Mori Agency Territory: Japan. Merchandising Contact: Takumi Nakayama, email: [email protected] Gustav Melin, Global Licensing Director [email protected] Medialink Animation International Ltd. Territory: Hong Kong, China, Malaysia, Singapore, Tailand, Philippines, Taiwan and other Asia. Kristin Tjulander, Marketing & Sales Director Contact: Noletta Chiu, email: [email protected] [email protected] SMC Seoul Merchandising Co. Ltd. Territory: Korea. Pia Lindén, Sales Executive Sweden Contact: Jusung Lee, email: [email protected] [email protected] Caroline Mickler Limited Ilkka Lind, Sales Executive Finland Territory: United Kingdom and Ireland. Contact: Caroline Mickler, email: [email protected] [email protected] El Ocho Territory: Spain Publishing Contact: María Sanguino Robledo, email: [email protected]

Anna Lawrence, Foreign Rights Director [email protected] www.rightsandbrands.com

Te ofcial home of the Moomins: For information about products and licensees: www.moomin.com www.moominproducts.com

www.facebook.com/moomin

© Moomin Characters™