University of Richmond Exposure Source Exposure Time Mentions
University of Richmond Exposure Source Exposure Time Mentions/Articles Impressions Exposure Value GameDay Telecast 0:33:27 29 1,713,000 $1,754,767.29 * Television News Programming N/A 83 8,298,498 $212,192.59 Print Media N/A 68 3,907,913 $99,925.38 Internet News N/A 169 28,190,989 $720,843.60 Total 0:33:27 349 42,110,400 $2,787,728.86 *GameDay Telecast exposure value is based on Recognition Grade (RG) methodology, which takes into account elements such as size of the identity, screen position, brand clutter and any applicable brand integration. When directly comparing on-screen time and mentions to the program's 30-second commercial rate (without applying RG methodology), a GameDay Telecast exposure value of $3,915,772.43 is realized. ESPN 10/24/15 9:00 AM Impressions: 1,713,000 IN-BROADCAST Sponsor/Entity Source Exp. Time Mentions Exp. Value RG Value Sightings Richmond Helmet 0:17:01 0 $1,740,532.71 $689,820.34 90 Richmond Fan Sign 0:09:01 0 $922,260.72 $244,032.61 87 Richmond Mentions N/A 29 $494,372.67 $494,372.67 0 Richmond Cheerleader 0:03:21 0 $342,651.41 $107,994.85 17 Richmond Graphics 0:02:49 0 $288,099.93 $145,925.17 15 Richmond Mascot 0:00:45 0 $76,713.00 $34,520.85 10 Richmond Spider 0:00:25 0 $42,618.33 $34,094.67 1 Uniform 0:00:05 0 $8,523.66 $4,006.13 2 Richmond Total: 0:33:27 29 $3,915,772.43 $1,754,767.29 222 COMMERCIALS Sponsor/Entity Source Exp.
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