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University of Richmond Exposure Source Exposure Time Mentions

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University of Richmond Exposure Source Exposure Time Mentions/Articles Impressions Exposure Value GameDay Telecast 0:33:27 29 1,713,000 $1,754,767.29 * Television News Programming N/A 83 8,298,498 $212,192.59 Print Media N/A 68 3,907,913 $99,925.38 Internet News N/A 169 28,190,989 $720,843.60 Total 0:33:27 349 42,110,400 $2,787,728.86 *GameDay Telecast exposure value is based on Recognition Grade (RG) methodology, which takes into account elements such as size of the identity, screen position, brand clutter and any applicable brand integration. When directly comparing on-screen time and mentions to the program's 30-second commercial rate (without applying RG methodology), a GameDay Telecast exposure value of $3,915,772.43 is realized. ESPN 10/24/15 9:00 AM Impressions: 1,713,000 IN-BROADCAST Sponsor/Entity Source Exp. Time Mentions Exp. Value RG Value Sightings Richmond Helmet 0:17:01 0 $1,740,532.71 $689,820.34 90 Richmond Fan Sign 0:09:01 0 $922,260.72 $244,032.61 87 Richmond Mentions N/A 29 $494,372.67 $494,372.67 0 Richmond Cheerleader 0:03:21 0 $342,651.41 $107,994.85 17 Richmond Graphics 0:02:49 0 $288,099.93 $145,925.17 15 Richmond Mascot 0:00:45 0 $76,713.00 $34,520.85 10 Richmond Spider 0:00:25 0 $42,618.33 $34,094.67 1 Uniform 0:00:05 0 $8,523.66 $4,006.13 2 Richmond Total: 0:33:27 29 $3,915,772.43 $1,754,767.29 222 COMMERCIALS Sponsor/Entity Source Exp. Time Exp. Value RG Value Sightings Seconds Walt Disney World Commercial 0:00:00 $0 $0 0 0 Date Station City State Title Impressions Exposure Value 10/18/2015 WVII-TV Bangor Maine The Black Bear Insider 4,261 $108.95 10/18/2015 WISH-TV Indianapolis Indiana 24 Hour News 8's Daybreak 6am Sunday 3,488 $89.19 10/19/2015 WRLH-TV Richmond Virginia Fox News at Ten 54,615 $1,396.51 10/19/2015 WDBJ-TV Roanoke Virginia WDBJ7 News at 6:00 53,370 $1,364.67 10/19/2015 WWBT-TV Richmond Virginia 12 News at 6 46,555 $1,190.41 10/19/2015 WWBT-TV Richmond Virginia 12 News Today 18,995 $485.70 10/19/2015 WVIR-TV Charlottesville Virginia NBC29 News at 6PM 15,220 $389.18 10/19/2015 WSET-TV Lynchburg Virginia ABC News 13 at 5 12,986 $332.05 10/19/2015 WRLH-TV Richmond Virginia Fox Richmond Morning News 3,197 $81.75 10/19/2015 WTOP-FM Washington District Of Columbia WTOP-FM 26,948 $689.06 10/20/2015 WSLS-TV Roanoke Virginia WSLS 10 at 11 26,948 $689.06 10/20/2015 WDBJ-TV Roanoke Virginia Early Mornin' 2,428 $62.08 10/20/2015 ESPN2 Bristol Connecticut College Football 351,000 $8,975.07 10/20/2015 ESPN2 Bristol Connecticut First Take 447,000 $11,429.79 10/20/2015 ESPN2 Bristol Connecticut College Football 351,000 $8,975.07 10/20/2015 ESPN2 Bristol Connecticut NFL Live 139,000 $3,554.23 10/20/2015 ESPN2 Bristol Connecticut College Football 351,000 $8,975.07 10/20/2015 ESPNEWS Bristol Connecticut College Football Live 68,000 $1,738.76 10/20/2015 ESPNEWS Bristol Connecticut Championship Drive 68,000 $1,738.76 10/20/2015 ESPNEWS Bristol Connecticut College Football Live 68,000 $1,738.76 10/21/2015 WRIC-TV Richmond Virginia 8 News at 11PM 52,932 $1,353.47 10/21/2015 WSLS-TV Roanoke Virginia WSLS 10 Virginia Today 2,805 $71.72 10/21/2015 ESPN Bristol Connecticut College Football 50,000 $1,278.50 10/21/2015 ESPNEWS Bristol Connecticut Championship Drive 68,000 $1,738.76 10/22/2015 ESPNEWS Bristol Connecticut SportsCenter 105,204 $2,690.07 10/22/2015 WRIC-TV Richmond Virginia 8 News at 11PM 67,923 $1,736.79 10/22/2015 WDBJ-TV Roanoke Virginia WDBJ7 News at 6:00 57,334 $1,466.03 10/22/2015 WJLA-TV Arlington Virginia ABC 7 News at 5:00 46,588 $1,191.26 10/22/2015 WRLH-TV Richmond Virginia Fox News at Ten 44,368 $1,134.49 10/22/2015 WWBT-TV Richmond Virginia 12 News at 6 43,465 $1,111.40 10/22/2015 WSET-TV Lynchburg Virginia ABC News 13 at 6 30,444 $778.45 10/22/2015 WSET-TV Lynchburg Virginia ABC News 13 at 6 30,444 $778.45 10/22/2015 WCNC-TV Charlotte North Carolina NBC Charlotte at 6:00 7,741 $197.94 10/22/2015 ESPN Bristol Connecticut College Football Live 286,000 $7,313.02 10/22/2015 ESPNEWS Bristol Connecticut College Football Live 68,000 $1,738.76 10/22/2015 LNC/Local News on Cable Norfolk Virginia ABC 13 News at 11 18,395 $470.36 10/22/2015 WTIC-AM Farmington Connecticut John Rowland 26,948 $689.06 10/23/2015 ESPN Bristol Connecticut SportsCenter 1,249,275 $31,943.96 10/23/2015 ESPN Bristol Connecticut SportsCenter 1,249,275 $31,943.96 10/23/2015 ESPN Bristol Connecticut SportsCenter 1,249,275 $31,943.96 10/23/2015 ESPNEWS Bristol Connecticut SportsCenter 93,414 $2,388.60 10/23/2015 ESPNEWS Bristol Connecticut SportsCenter 93,414 $2,388.60 10/23/2015 WWBT-TV Richmond Virginia 12 News at 6 42,015 $1,074.32 10/23/2015 WRIC-TV Richmond Virginia 8 News at 6PM 27,607 $705.91 10/23/2015 WJLA-TV Arlington Virginia Good Morning Washington at 5:00 24,555 $627.87 10/23/2015 WTVR-TV Richmond Virginia CBS6 News at 6:00pm 22,858 $584.48 10/23/2015 WWBT-TV Richmond Virginia 12 News Today 18,395 $470.36 10/23/2015 WDBJ-TV Roanoke Virginia WDBJ7 News at 5:00 16,279 $416.25 10/23/2015 WSET-TV Lynchburg Virginia News 13 Midday 11,442 $292.57 10/23/2015 WVIR-TV Charlottesville Virginia NBC29 News at 5PM 4,357 $111.41 10/23/2015 WILM-TV Wilmington North Carolina WRAL 6pm News 3,350 $85.66 10/23/2015 WMGT-TV Macon Georgia 41 NBC News at 6PM 3,102 $79.32 10/23/2015 NewsChannel 8 Arlington Virginia Good Morning Washington at 7AM 18,395 $470.36 10/23/2015 NewsChannel 8 Arlington Virginia Evening News 18,395 $470.36 10/23/2015 NewsChannel 8 Arlington Virginia Late Night Report 18,395 $470.36 10/23/2015 WTIC-AM Farmington Connecticut WTIC Sports Talk 26,948 $689.06 10/23/2015 WTOP-FM Washington District Of Columbia WTOP-FM 52,932 $1,353.47 10/24/2015 WWBT-TV Richmond Virginia 12 News Today: Saturday 41,361 $1,057.60 10/24/2015 WDBJ-TV Roanoke Virginia WDBJ7 News 35,519 $908.22 10/24/2015 WWBT-TV Richmond Virginia 12 News at 6 27,328 $698.78 10/24/2015 WAVY-TV Portsmouth Virginia WAVY News 10 23,373 $597.65 10/24/2015 WFXB-TV Myrtle Beach South Carolina FOX College Game Day 7,248 $185.33 10/24/2015 WVIR-TV Charlottesville Virginia NBC29 News at 6PM 6,832 $174.69 10/24/2015 WVIR-TV Charlottesville Virginia NBC29 News at 11PM 6,207 $158.71 10/24/2015 WWBT-TV Richmond Virginia 12 News Today: Saturday 4,564 $116.70 10/24/2015 WVIR-TV Charlottesville Virginia NBC29 News at Sunrise 3,295 $84.25 10/24/2015 WVII-TV Bangor Maine The Black Bear Insider 2,751 $70.34 10/24/2015 KTAR-AM Phoenix Arizona KTAR-AM 30,444 $778.45 10/24/2015 NewsChannel 8 Arlington Virginia Weekend Morning Report 18,395 $470.36 10/24/2015 NewsChannel 8 Arlington Virginia Late Night Report 18,395 $470.36 10/24/2015 NewsChannel 8 Arlington Virginia Weekend Morning Report 18,395 $470.36 10/24/2015 NewsChannel 8 Arlington Virginia Weekend Nightside 18,395 $470.36 10/24/2015 WHAM2-TV Rochester New York College Football 26,948 $689.06 10/24/2015 WTOP-FM Washington District Of Columbia WTOP-FM 26,948 $689.06 10/25/2015 WRIC-TV Richmond Virginia Good Morning Richmond Weekend 38,560 $985.98 10/25/2015 WRIC-TV Richmond Virginia Good Morning Richmond Weekend Early Edition 5,991 $153.19 10/25/2015 WDBJ-TV Roanoke Virginia WDBJ7 News Sunday Morning 4,328 $110.67 10/25/2015 WVIR-TV Charlottesville Virginia NBC29 News at Sunrise 993 $25.39 10/25/2015 ESPNEWS Bristol Connecticut College Football Scoreboard 169,000 $4,321.33 10/25/2015 ESPNEWS Bristol Connecticut College Football Final 68,000 $1,738.76 10/25/2015 ESPNEWS Bristol Connecticut College Football Scoreboard 169,000 $4,321.33 10/25/2015 ESPNEWS Bristol Connecticut SportsCenter 137,000 $3,503.09 10/25/2015 WTIC-AM Farmington Connecticut Best of Smerconish 26,948 $689.06 Total: 83 Programs 8,298,498 $212,192.59 Date Publication City Title Impressions Exp. Value 10/18/2015 Daily News-Record Harrisonburg, VA ESPN College GameDay 9,500 $242.92 10/18/2015 Daily News-Record Harrisonburg, VA A GameDay Boost 9,500 $242.92 10/18/2015 Daily News-Record Harrisonburg, VA Updated GameDay 9,500 $242.92 10/18/2015 Northern Virginia Daily Strasburg, VA JMU Roundup 10,333 $264.21 10/19/2015 Daily News-Record Harrisonburg, VA Buzz Building 9,500 $242.92 10/19/2015 Northern Virginia Daily Strasburg, VA JMU Excited to Host 10,333 $264.21 10/19/2015 The Breeze Harrisonburg, VA JMU Gears Up 10,500 $268.49 10/19/2015 TIMES-UNION Jacksonville, FL Notebook 82,340 $2,105.43 10/19/2015 VIRGINIAN-PILOT Norfolk, VA It's GameDay 124,381 $3,180.42 10/20/2015 DAILY PRESS Newport News, VA JMU Read for ESPN 54,589 $1,395.84 10/20/2015 DAILY PRESS Newport News, VA Daily Digest 54,589 $1,395.84 10/20/2015 MORNING SENTINEL Waterville, ME Maine Football Coach 14,532 $371.58 10/20/2015 PRESS HERALD Portland, ME Maine's Air Game 46,371 $1,185.71 10/21/2015 Collegian Richmond, VA Richmond-James Madison 3,200 $81.82 10/21/2015 DAILY NEWS LEADER Staunton, VA With JMU on a Roll 13,997 $357.90 10/21/2015 Daily News-Record Harrisonburg, VA Spiders On a Roll 9,500 $242.92 10/21/2015 Daily News-Record Harrisonburg, VA GameDay Bounce 9,500 $242.92 10/21/2015 The Breeze Harrisonburg, VA Undefeated Dukes 10,500 $268.49 10/22/2015 ARLINGTON SUN GAZETTE Springfield, VA Loudonun County 40,787 $1,042.92 10/22/2015 CALLER-TIMES Corpus Christi, TX College GameDay 41,412 $1,058.90 10/22/2015 Collegian Richmond, VA ESPN Analyst 3,200 $81.82 10/22/2015 COUNTY STAR Ventura, CA College GameDay 84,785 $2,167.95 10/22/2015 Leesburg Today Leesburg, VA Loudonun County 31,500 $805.46 10/22/2015 MORNING CALL Allentown, PA Becahi's Spigner 70,866 $1,812.04 10/22/2015 NEWS & COURIER Luray, VA ESPN's College GameDay 6,746 $172.50 10/22/2015 Northern Virginia Daily Strasburg,
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