· 1. No.2 December 19 9 WAVE-LENGTH GUIDE
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· 1. No.2 December 19 9 WAVE-LENGTH GUIDE -' .,. ... COLUMBIA NATIDNAL .,. c:: z u.< WHAT'S ON THE AIR ..,z BROADCASTING BROADCASTING -' I- DIAL READING :z: ....>- u.< (Registered in U. S. Patent Office) ... SYSTEM COMPANY =-= 2: 1 WKRC-WEAN WGR-KSD 550 545 +- Vol. 1. MAGAZINE FOR THE RADIO LISTENER No.2 2 KLZ WFI-WIOD 560 535 +- ror- 3 WWNC WIBO 570 526 +- +-- l--- PUBLISHED 1I1ONTHLY AT 1201 JACKSON BOULEVARD CHIOAGO ILL 4 WTAG 580 517 +- r- BY WHAT'S ON THE AIR CO., OF CINCINNATI, O. ' ,., 5 WOW 590 508 +- +-- EDITORIAL AND CIROULATION OFFICES: NINTH AND CUTTER STS. 6 WCAO-WREC 600 500 +- CINCINNATI, O. ' 7 WFAN WDAF 610 492<+- ADVERTISING OFFICES: 11 W. FORTY-SEOOND ST., NEW YORK CITY, 8 W'l'MJ 620 484+- AND 400 N. MICHIGAN AVE., CHICAGO, ILL. 9 WMAL 630 476 +- PRICE, 150. PER COpy; $1.50 PER YEAR. (TWELVE ISSUES AND ffir- BINDER.) 10 WAIU 640 468 +- I-- t-- I--- WSM 650 461 +- (COPYRIGHT, 1929, BY WHAT'S ON THE AIR CO.) ru- f-- 12 WEAF 660 454 +- I-- PATENTS APPLIED FOR OOVER BASIO FEATURES OF PROGRAM-FINDING SERVICE OFFERED IN THIS II[AGAZINE. 13 WMAQ 670 447 ~ 14 WPTF 680 441 +- 16 WLW 700 428 +- 17 WOR 710 422 +- ~r- 18 WGN 720 416 +- I-- f----- 20 WSB 740 405 +- I-- HOW TO USE 21 WJR 750 400 +- r- 22 WJZ 760 394 +- 23 WBBM KFAB 770 389 +- 24 WTAR WMC 780 384 +- ~ "WHAT'S ON THE AIR" [ f 25 WGY 790 379 +- I-- 26 WFAA-WBAP 800 375 +- I-- I--- 27 WCCO 810 370 +- I-- To Double the Benefit. from Your Radio Set I 28 WHAS 820 366 +- I-- 29 KOA 830 361 +- The program-finding service covers the 32 WABC 860 349 +- HOW TO FIND THE hours of 6 to 12 P. M. for each day in I 33 WLS-WENR 870 345 +- ffi PROGRAM YOU WANT the month, Eastern Standard Time, or I 35 WJAR 890 337 +- I- I-- WHEN YOU WANT IT from 5 to 11 P. M., Central Time: 36 WMAK-WFBI WKY-WEEI 900 333 +- f--- Simply turn to the page bearing date 38 WWJ-KPRC 920 326 +- I-- I-- and hour when program is wanted. Select from index in panels at foot of 39 WDBJ-WBRC 930 322 +- page particular program or type of program you prefer, then locate on sched 40 WCSH 940 319 +- ule chosen symbol at nearest point (by use of State index) from which it is being 41 KMBC WRC 950 316 +- broadcast. Or, if you prefer, check symbols of favorite stations against index I 43 WCFL 970 309 +- I--~ of symbols in panels at foot of page until you locate type of program for 44 KDKA 980 306 +- I-- r- which your particular mood calls. 45 WBZ-WBZA 990 303 +- f-- Sunday programs appear on pages 8-13; Monday, pages 14-19; Tuesday, 46 WOC-WHO 1000 300 +- I-- I-- pages 20-25; Wednesday, pages 26-31; Thursday, pages 32-37; Friday, pages 48 KYW-KFKX 1020 294 +- 38-43; Saturday, pages 44-49. 50 KRLD KTHS 1040 288 +- 52 WFBM WTIC-WBAL 1060 283 +- t, 53 WTAM 1070 280 +- ffi 278 I-- Draw lines from the stems of ' arrows 54 WBT 1080 +- I-- HOW TO USE THE pointing to the wave lengths of stations 55 KMOX 1090 275 +- f- WAVE-LENGTH GUIDE 1110 270 +- I-- with which you are familiar to the re- 57 WRVA t-- 58 WISN 1120 268 +- spective points on the scale to the right 60 WAPI-KVOO 1140 263 +- corresponding to the points on the detector dial of your set where these sta- , 61 WHAM 1150 261 +- tions "come in." After you have drawn about a dozen of these lines you I' 62 WOWO 1160 258 +- ~ill have a guid~ to. all of the stations in the country. For example, if Sta- : ffiI-- tlon WEAF, which IS on channel No. 12-which means it operates on a fre 63 WCAU 1170 256 +- I-- quency of 660 kilocycles and 454 meters.....-,:omes in on your set at 74, and 65 WOAI 1190 252 +- I--- I-- Station WLW, on channel No. 16, comes in on your set at 67, stations on I, 68 WCAE-WREN 1220 246 +- I- 69 WNAC 1230 244 +- channels 13, 14 and 15 necessarily must come in at points between these two 70 WGHP 1240 242 +- locations on your dial. The numbers preceding stations on program pages are I 72 WLBW-KOIL WJAX 1260 238 +- the channel numbers shown on the "Wave-length Guide." I 1270 236 I-- i. 73 WDSU +- ~ II I-- 74 WDOD WEBC 1280 234 +- I-- 75 WJAS-KTSA 1290 232 +- f---- Ascertain which of your local stations I-- TO MAKE A LONG 76 WIBW-KFH 1300 231 +- I- DISTANCE TEST (DX) are broadcasting chain features at the 78 WADC WSMB 1320 227 +- moment •. Tune in one of these and find 80 WSPD WSAI 1340 224 +- out what number is being rendered. 81 KWK 1350 222 +- Then start your detector dial at either end of its arc and turn slowly. As 85 WHK-KLRA 1390 216 +- ffiI-- soon as you hear the same number, note your dial setting and check back to I-- 90 WHEC 1440 208 +- I-- the column showing wave lengths, thus ascertaining the approximate w~ve 91 WFJC 1450 207 +- i--- length of the station you are receiving. To the left of this column you will I-- 92 KSTP 1460 205 +- I-- find the call letters of stations on the wave length of that station and those 93 WKBW-KFJF 1470 204 +- having approximately that wave length. Reference to the schedule of pro 94 WCKY 1480 203 +- grams applying to the time you are listening will show you which of these 95 WLAC 1490 201 +- stations is broadcasting the program to which you are listening, and you can ffi thus identify it without having to wait for call letters. DEC 11 WHAT'S ON THE AIR THE MAGAZINE FOR THE RADIO LISTENER VOLUME I. DECEMBER, 1929 NO. 2 n or View of fImericQ RobertM.·sta.rr HE orchestra concluded on a trip. And between times it is what causes him to T long, blue chord. A four watch the news reel unfold its story of far places and toned chime tinkled. ((Station strange people on the movie screen, or turn the pages WEAF, New York," a pleasant of Roy Chapman Andrews' latest book of explora voice remarked. The number on tion. the dial scale changed from 660 The eagerness to acquire impressions of other peo to 640 as I turned the knob. An ple and places is instinctive, universal; and radio, by other orchestra was concluding bringing the voices of an entire continent into the another selection. Followed home at the turn of a knob, is the newest and in many a moment of silence, under ways the most remarkable means of satisfying it. laid by a whisper of static, ((You say you're from Bingville? Why, I know then ((KFI, Los Angeles," that town! I hear your broadcasting station every another pleasan t voice an night or so." Many a "beautiful friendship" has be nounced. gun in a Pullman smoker or hotel lobby with just In a split second I had been such a preamble. transported from coast to It is another and concrete way of saying that ra coast, three thousand miles, with dio gives millions of listeners impressions of sections out so much as leaving my fa- and cities quite as definite as they receive through the I vorite chair. Rather hard on Capt. Frank Hawkes' other means of contact just mentioned. This is not eighteen-hour non-stop airplane record for the same surprising, either. Radio brings these impressions distance, isn't it? Yet it is a feat which listeners again and again, with the cumulative effect the adver duplicate when distance reception is good. tising men are fond of dwelling on, and into the home True, the transporting was in the dimension of . itself, under conditions which make the listener re only one sense-hearing. But there is considerable to ceptive to them. be said for that sort of fireside traveling-literally Oddly enough, however, the first and perhaps with all the comforts of home-which radio makes most unexpected result of doing your traveling with possible; even more because nightly familiarity tends a radio dial is the realization that the people in one to rub the glamor off this genuine marvel, broad section of these United States are pretty much like casting. those in every other. I say ((perhaps most unexpect Gathering impressions of people and places is ed" because the great majority of us tend naturally among the most fund amen tal and lasting of our in to think of the people in those sections beyond our herent urges. Some go so far as to say that, when Hneck of the woods" as different in various ways. an individual ceases to be curious about people and The dyed-in-the-wool New Yorker leans to the places, he is dead in quite a practical sense, and there notion that culture stops at the Alleghenies. The is much truth in that contention. Alabaman thinks of Minnesota as a transplanted bit Age-old curiosity about people and places is what of Scandinavia. And the man from :Maine thinks of causes the college boy to Montana as a State where spend his summer on a cat horse-stealing is dealt with tle-boat, churning its way by"] udge Lynch." across the Atlantic or This is putting the mat down to the Argentine.