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E-Book Market Research Kindle Market Analysis by Search Words ® E-Book Market Research Kindle Market Analysis By Search Words HALLOWEEN MARKET REPORT August 2016 © by K-lytics.com and Newton Production UG ® Definition Halloween , the night of 31 October, the eve of All Saints' Day, often celebrated by children dressing up in frightening masks and costumes. Halloween is thought to be associated with the Celtic festival Samhain, when ghosts and spirits were believed to be abroad. Wikipedia © by K-lytics.com and Newton Production UG ebook market intelligence for success 2 of 64 © by K-lytics.com and Newton Production UG Production Newton and K-lytics.com © by “Halloween” is a seasonal business… seasonal isa “Halloween” Rank Sales 1,200 1,000 800 600 400 200 1 0 Jul 2014 Aug 2014 Sep 2014 The searchterm “Halloween” onGoogle Trends Oct 2014 Nov 2014 Dec 2014 Self-Help Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Religion & Spirituality & Religion Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016 Mar 2016 ebook market intelligence for success for intelligence ebook market Apr 2016 May 2016 Jun 2016 Jul 2016 3 of 64 © by K-lytics.com and Newton Production UG Production Newton and K-lytics.com © by … with about half the popularity of Christmas onGoogle ofChristmas popularity the half about … with Rank Sales 1,200 1,000 800 600 400 200 1 0 The search term “Halloween” vs. “Christmas” onGoogle Trends The searchterm“Christmas” “Halloween” vs. Jul 2014 Aug 2014 Sep 2014 Oct 2014 Nov 2014 Dec 2014 Self-Help Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Religion & Spirituality & Religion Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016 Mar 2016 ebook market intelligence for success for intelligence ebook market Apr 2016 May 2016 Jun 2016 Jul 2016 4 of 64 There is an ample supply of Kindle books related to Halloween The search term “Halloween” vs. “Christmas” on Google Trends © by K-lytics.com and Newton Production UG ebook market intelligence for success 5 of 64 Kindle shows approx. 8,500 English titles on the subject E-Book Supply In Target Market © by K-lytics.com and Newton Production UG ebook market intelligence for success 6 of 64 These Halloween related titles can be found in many genres © by K-lytics.com and Newton Production UG ebook market intelligence for success 7 of 64 The Big Question The search term “Halloween” vs. “Christmas” on Google Trends Do Halloween related Kindle titles sell? © by K-lytics.com and Newton Production UG ebook market intelligence for success 8 of 64 Report Objective ■ Assess the Kindle market for books about: Halloween ■ Create a "Virtual Bestseller List" for the target keywords based on true Amazon Sales Rank, not display sequence ■ Provide an estimate for the market size and "drop-off": — #1 Bestseller, Top 20, Top 100, Top 500, etc. — Copies sold per day and estimated monthly royalties ■ Develop a market profile (price levels, short reads share, typical cover art, Kindle category usage and performance) ■ Identify the best keywords for titles and descriptions ■ Provide a Top 100 title database with all key book data points including book descriptions for further research and reference © by K-lytics.com and Newton Production UG ebook market intelligence for success 9 of 64 Scope: Approx. 8,500 search results narrowed down to 3,270 books One 'virtual besteller list' from 1 main keyword searches on the Amazon.com Kindle Store ■ Paid books only ■ Filter for book title and/or description to include: Keyword: Search Results: Data Validation: "halloween" Project Virtual 8,495 Display database Apply Limit filters Bestseller List "halloween" 8,495 ►►► ►►►►► 5,092 ►►►►► 3,270 Search Books Books Results ■ Exclude books where title and/or description contains: (none applied) ■ Sort by Amazon Sales Rank rather than search display rank © by K-lytics.com and Newton Production UG ebook market intelligence for success 10 of 64 Kindle Market Analysis by Keyword - Database Market: Halloween # of books # share of total Number search results for main keywords: 8,495 167% Thereof top results captured (displayed by Amazon, duplicates removed, data validated) 5,092 100% Books matching keyword critera in title and/or description: 3,503 69% Books on free promo: 363 7% Books for detailled analysis (custom market definition): 3,270 64% i.e. Paid AND book title and/or description contain the target keywords © by K-lytics.com and Newton Production UG ebook market intelligence for success 11 of 64 Market Performance - Overview and Rank Drop-off Market: Halloween data per 29.10.2016 Relative Rank in List out of 3270 Books #1 Overall Amazon Sales Rank (Paid) 44 #20 Sold copies per day (Estimate) 1,008 4,384 29 #100 28,308 3.4 #500 207,344 0.3 #3,270 4,145,178 0.0 © by K-lytics.com and Newton Production UG ebook market intelligence for success 12 of 64 Market Size and Financials - Detailled View Market: Halloween Estimated Author Royalties Excluding Relative Sales Absolute Amazon Best Sellers Estimated Borrows Position of Books Number Rank (Kindle Paid) Sold Copies Per Day Per Month in USD with the Target of Books Keyword Best Average Worst Best Average Worst Best Average Worst Top 1-20 20 44 1,790 4,384 1,008 162 29 $12,762 $2,475 $419 Top 21-100 80 4,588 14,633 28,308 28 11 3 $3,003 $545 $38 Top 101-500 400 29,302 115,487 207,344 3 1 0.3 $542 $54 $3 Rest 2770 207,500 1,513,041 4,145,178 0.3 0.1 0.0 $135 $4 $0.1 Total 3270 Market Total: 4,659 All books sum: $125,886 copies per day royalties per month excl. borrows © by K-lytics.com and Newton Production UG ebook market intelligence for success 13 of 64 Kindle Market Analysis by Keyword - Pricing Profile Market: Halloween Share of Occurances Price Point Top 20 Best Sellers All Analyzed Books $0.99 60% 30% $1.99 5% 9% $2.99 5% 30% $3.99 0% 8% $4.99 5% 5% $5.99 0% 2% $6.99 0% 2% $7.99 0% 1% $8.99 0% 0% $9.99 0% 2% $10.99 0% 0% $11.99 0% 0% $12.99 0% 0% Other (in between or above) 25% 9% Total 100% 100% © by K-lytics.com and Newton Production UG ebook market intelligence for success 14 of 64 Kindle Market Analysis by Keyword - Short Read Share Market: Halloween Relative Sales Number Share of Short Reads Position of Book of Books (Books with 100 pages or less) Top 1-20 20 35% Top 21-100 80 43% Top 101-500 400 61% Rest 2,770 71% Total 3,270 69% © by K-lytics.com and Newton Production UG ebook market intelligence for success 15 of 64 Kindle Category Usage in Target Market Market: Halloween Kindle Categories Usage of Top 100 Bestselling Books for the Keyword Category Number of Books Using The Category Path - Sorted by Frequence of Usage Level Category Path (Depth) Children's eBooks > Holidays & Celebrations > Halloween 3 23 Mystery, Thriller & Suspense > Mystery > Cozy > Culinary 4 12 Romance > Holidays 2 10 Literature & Fiction > Genre Fiction > Holidays 3 8 Romance > Paranormal > Ghosts 3 7 Children's eBooks > Literature & Fiction > Humorous 3 6 Literature & Fiction > Erotica 2 5 Mystery, Thriller & Suspense > Mystery > Cozy > Animals 4 5 Children's eBooks > Science Fiction, Fantasy & Scary Stories > Scary Stories 3 4 Romance > Paranormal > Angels 3 4 Literature & Fiction > Horror > Occult 3 4 Mystery, Thriller & Suspense > Mystery > Cozy > Crafts & Hobbies 4 4 Literature & Fiction > Genre Fiction 2 4 Literature & Fiction > Anthologies & Literature Collections 2 2 Children's eBooks > Literature & Fiction > Beginner Readers 3 2 Mystery, Thriller & Suspense > Suspense > Ghosts 3 2 Children's eBooks > Activities, Crafts & Games > Games 3 2 Romance > Paranormal > Witches & Wizards 3 2 Mystery, Thriller & Suspense > Mystery > Collections & Anthologies 3 2 Mystery, Thriller & Suspense > Suspense > Paranormal > Psychics 4 2 Romance > Paranormal > Vampires 3 2 Lesbian, Gay, Bisexual & Transgender eBooks > Erotica > Transgender 3 2 Children's eBooks > Literature & Fiction > Chapter Books 3 2 Lesbian, Gay, Bisexual & Transgender eBooks > Literature & Fiction > Gay Fiction 3 2 Mystery, Thriller & Suspense > Mystery > Cozy 3 2 © by K-lytics.com and Newton Production UG ebook market intelligence for success 16 of 64 Let’s now examine which categories show the highest sales with the lowest competition… © by K-lytics.com and Newton Production UG ebook market intelligence for success Do you want a brief tutorial video illustrating the K-lytics “Book Strategy Map” concept? Click Here To Access Video: © by K-lytics.com and Newton Production UG ebook market intelligence for success 18 of 64 Sales vs. Competition of Categories used by Top 100 Books in the Target Market Only Categories up to Level 3 (i.e. sub-sub-categories) K-lytics ELITE Book Strategy Map Competitive Bestsellers 10 ID Sub-Sub-Category Path Hot Mainstream 0287 Children's eBooks-Activities, Crafts & Games-Games 0299 Children's eBooks-Animals-More Animals 0332 Children's eBooks-Early Learning-Beginner Readers Hot Niches 1386 0367 Children's eBooks-Growing Up & Facts of Life-Friendship, Social Skills & School Life 359 100 0388 Children's eBooks-Holidays & Celebrations-Halloween 0398 Children's eBooks-Literature & Fiction-Beginner Readers 0399 Children's eBooks-Literature & Fiction-Chapter Books Hot Cells 0402 Children's eBooks-Literature & Fiction-Humorous 0408 Children's eBooks-Literature & Fiction-Popular Culture 2128 Children's eBooks-Science Fiction, Fantasy & Scary Stories-Scary Stories 2124 2126 0422 2122 326 1540 0367 1120 Lesbian, Gay, Bisexual & Transgender eBooks-Erotica-Lesbian 1134 1121 Lesbian, Gay, Bisexual & Transgender eBooks-Erotica-Transgender 1548 1546 219 1,000 1553 1128 1760 1128 Lesbian, Gay, Bisexual & Transgender eBooks-Literature
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