9.10.2018 BID Regular Meeting Page 1 of 63
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AGENDA REGULAR MEETING BEACH BUSINESS IMPROVEMENT DISTRICT ADVISORY COMMITTEE September 10, 2018 CITY HALL 8th FLOOR CONFERENCE ROOM 100 NORTH ANDREWS AVENUE FORT LAUDERDALE, FL 33301 3:30 P.M. I. Call to Order/Roll Call Eduardo Fernandez Quorum BID Chairperson II. Approval of BID Regular Minutes Eduardo Fernandez • August 13, 2018 BID Chairperson III. Tortuga 2018 Post Event Presentation Chris Stacey AJ Watson IV. P1 Fort Lauderdale Grand Prix Lara Johnston Funding Application Sponsorship & Marketing Azam Rangoonwala P1 - CEO V. RaV Communications Frank Linero • Marketing Video Review LP Media Ari Glassman RaV Communications VI. Community Foundation of Broward Ari Glassman Funding Application RaV Communications VII. BID Manager Update Dan Barnett - BID Calendar BID Manager VIII. Communications to the City Commission Eduardo Fernandez BID Chairperson IX. Old/New Business Donald Morris, AICP Beach CRA Manager THE NEXT REGULAR BID MEETING WILL BE HELD, October 08, 2018 Purpose: Monitor the progress of the Beach Business Improvement District; make recommendations on services, enhancements and special programs and events. Note: Two or more Fort Lauderdale City Commissioners or members of a City of Fort Lauderdale Advisory Board may be in attendance at this meeting. If any person decides to appeal any decision made with respect to any matter considered at this public meeting or hearing, he/she will need to ensure that a verbatim record of the proceedings is made, which record includes the testimony and evidence upon which the appeal is to be based. If you desire auxiliary services to assist in viewing or hearing the meetings, or reading meeting agendas and minutes, please contact the City Clerk’s Office at 954-828-5002 and arrangements will be made to provide these services for you. 9.10.2018 BID Regular Meeting Page 1 of 63 DRAFT BEACH BUSINESS IMPROVEMENT DISTRICT ADVISORY COMMITTEE CITY HALL TH 8P P FLOOR CONFERENCE ROOM 100 NORTH ANDREWS AVENUE FORT LAUDERDALE, FL 33301 August 13, 2018, 3:30 P.M. September 2017 – August, 2018 MEMBERS REGULAR MTGS SPECIAL MTGS Present Absent Present Absent Greater FTL Chamber of Commerce P 7 1 1 0 UEduardo Fernandez, Chair Ritz Carlton Hotel A 6 2 1 0 Greg Cook, Vice Chair Monique Soriano, Alternate The Westin Ft Lauderdale Beach A 0 8 0 1 Vacant Marriott Courtyard P 8 0 1 0 UMichael Fleming David Hankins, Alternate B Ocean Fort Lauderdale A 4 4 0 1 Carlos Salazar Michael Dutton, Alternate The “W” Hotel, Capri Hotel, LLC P 7 1 0 1 UAnna MacDiarmidU Brigitte Bienvenu, Alternate Beach Redevelopment Adv. Board P 8 0 0 1 UIna Lee Bahia Mar P 6 2 0 1 ULisa Namour Conrad Hotel, CFLB Partnership LLC P 6 2 1 0 UChintan Dadhich Philippe Theverent, Alternate UStaff Donald Morris, Beach CRA Manager Cija Omengebar, CRA Project Coordinator 9.10.2018 BID Regular Meeting Page 2 of 63 Lizeth DeTorres, Administrative Aide Dan Barnett, BID Manager Jamie Opperlee, Prototype, Inc. I. Call to Order / Roll Call / Quorum Chair Fernandez called the meeting to order at 3:34 p.m. At this time there are 8 appointed members to the Board, which means 5 would constitute a quorum. It was noted there was a quorum. II. Approval of BID Regular Minutes • March 12, 2018 • June 11, 2018 Motion made by Ms. Lee, seconded by Ms. MacDiarmid, to approve the minutes of the March 12, 2018, meeting and the June 11, 2018, meeting. Mr. Morris presented a draft document on the workshop priorities. There will be no surplus next year, and more funds for one project means less for another. III. Expedited Permitting – 1, Chapter 15 Ordinance Review, Sarah Hannah- Spurlock, Nighttime Economy Manager Ms. Spurlock stated she worked with Mr. Morris and Mr. Barnett to draft a proposed ordinance to eliminate the need for City Commission approval for events on the beach still, administrative approval is needed. Each hotel will be allowed up to 12 events per year; more than that would require to go through the city’s normal Special Event process. The following parameters would apply: attendees would stay at the said hotel; no further north or south of the footprint of the hotel on the beach in front of their hotel; roped off; no permitted road closures; guests must use designated crosswalks on SR A1A; authorized agent only from the hotel can apply for the permit; event cannot go past 10:00 p.m.; event cannot conflict with any previously scheduled events; hotel has to obtain all necessary approvals from the State and other governmental entities. The outdoor social service feeding events noted in the ordinance do not refer to these events. The following items were discussed: • Waiting time after application (about 30 days) • Approval required by City Manager’s office • Time needed for State approval is dependent on putting temporary structures on the beach and on turtle season • Tent permits, etc., would still be needed • Events do not have to be divided up equally among the months 9.10.2018 BID Regular Meeting Page 3 of 63 • The 10:00 p.m. time is for “quiet hours” – no music • “Outdoor social service feeding events” refer to feeding the homeless and do not refer to these events • An event for a local organization at a hotel would not be considered as subject to the ordinance – it would be a regular event. The qualifying factor is an event involving organizations holding conferences with overnight stays at the hotel. Ms. Spurlock requested a letter or Communication from the BID indicating their support of the ordinance. The question was raised as to how the Sonesta would comply with the ordinance if they have a special event on a shared footprint (beach) with the Bonnet House. Ms. Spurlock stated she will could add an exception to the ordinance and will bring the revision back to the September meeting. Mr. Barnett will distribute a packet to all the affected hotels after the September meeting, and the BID will work on a checklist of guidelines to distribute to the hotels once the City Commission approves the ordinance. IV. Rip Tide Music Festival 2017 Post-event Presentation and 2018 Event Plans – Von Freeman, Director of Marketing and New Business Development Entercom South Florida Mr. Freeman showed a PowerPoint presentation covering the highlights of the 2017 event, marketing, increased integration of video screens with BID logo and hotels/restaurants for 2018, VIP experience, talent lineup, culinary offerings, etc. Following is the feedback from the board: • Very well done – professional and fun • Lineup in 2017 not as good as the Sunday event in 2016 – more people left early • Coldplay had been suggested as a big name band Mr. Freeman said a big band (but not Coldplay) will be coming on the Saturday; Friday will feature a re-united band; Sunday will be a pop/dance day. They will target “soccer moms and their daughters” for Sunday. Ms. Lee said events on the beach are being closely watched, and she wanted more information on the music for Sunday. Their application will go before the City Commission on September 4, 2018. The lineup announcement will be made on September 7, 2018, and tickets will go on sale September 14, 2018. V. Pride Fort Lauderdale 2018 Post-event Presentation and Funding Request, Miik Martorell, President, Pride Inc. Fort Lauderdale Mr. Martorell gave a PowerPoint presentation highlighting the 2018 event – “Love Pride” 9.10.2018 BID Regular Meeting Page 4 of 63 - featuring Charo. He reviewed hotel bookings, event footprint, bus and Brightline transportation and shared plans for the 2019 event, which will be expanded to three days. They are hoping to have an evening parade. Pride Fort Lauderdale is asking $40,000. The Convention and Visitors Bureau (CVB) is contributing $50,000 with about $25,000 additional in marketing. Chair Fernandez reminded the Board that they usually step down the funding over a three-year period. Feedback from the board included the following: • The event has a lot of potential and is growing every year • It is important for Fort Lauderdale marketing • Attracts an important audience for the City • Multi-day event will encourage more overnight stays o Mr. Martorell explained that the multi-day event may occur in the following year, since the proposed parade is new. The parades draw the most people and the most attention. A Grand Marshall can create a lot of exposure. • The format has to change for the board to be comfortable with additional funding – adding pieces to it and multiple days • The event is organized and thorough. Parades bring in people from all over, and Fort Lauderdale is a great destination for the LGBT community. Mr. Morris said that they will have extra dollars next year because of Riptide. He advised that if they increase the amount, they will have to decrease funding for another event. Motion made by Ms. Lee, seconded by Mr. Dadhich, to approve $40,000 in funding for Pride Fort Lauderdale 2019. In a voice vote, the motion passed unanimously (6-0). VI. Funding Request, Beach Majors Volleyball – Frank Gernert, Florida General Enterprises, LLC, Beach Volleyball Major Series Mr. Gernert gave a PowerPoint presentation on the event, noting that Fort Lauderdale is the only stop in the United States for the Federation of International Volleyball (FIVB). Discussion points included the following: • There are no complimentary room nights in the 5,300 plus room nights that the event brings in o Teams come in several weeks before the event and those room nights are not counted in the above figure • The dates will be February 5-10, 2019. • The request is for $150,000, and this is year four of the event.