commentary By Fabricio Ferrara

Welcome to Portugal, a land of opportunities

Prensario had the chance to visit Portugal many times and the most significant impression from those trips has been the quality of its people, its unique architecture (its famous calçada portuguesa!) and history, as well as its fantastic and fresh food, weather Prensario and skies, sightseeing and, of course, its tiles. International The country offers a great perspective of the ©2018 Editorial Prensario SRL Portuguese Empire. The one that has travelled and Payments to the order of conquered lands all across the world: from Brazil in Editorial Prensario SRL or by credit card. South America to Macau in South East Asia, going Registro Nacional de Derecho through Africa. That diversity is perceived in the de Autor Nº 10878 territory and its people’s culture. For the first time, Prensario produces this Argentina: Lavalle 1569, Of. 405 special edition 100% focused on the Portuguese C1048 AAK audiovisual industry with a double objective: on Buenos Aires, Argentina one side, to highlight the global industry about the Tel: (+54-11) 4924-7908 Fax: (+54-11) 4925-2507 big opportunities to develop projects in a unique space; on the other, maybe the most ambitious one, USA: 12307 SW 133 Court - Suite #1432 to encourage local players to join forces in order to Miami, Florida 33186-USA better promote the country’s advantages worldwide. Phone: (305) 890-1813 Email: [email protected] This edition is full of information about the biggest Website: www.prensario.tv FTA groups, TVI, SIC and pubcaster RTP, but also the Representantes: highly-skilled and equipped production companies, Mexico: like SP Televisao, Coral Europa, Valetim do Carvalho, Mariano Alarcón: as well as the international production forces like [email protected] Warner Bros., FremantleMedia and Endemol Portugal Chile: Karina Cortés and Shine Iberia. [email protected] Along with them, it is being reflected the strong Peru: local and international presence of the Independent Miguel Angel Hurtado TV Producers Association (APIT) and the Portuguese [email protected] , . Both entities, Film and Audiovisual Institute ICA Colombia: along with the key distributors, are working together Paola Zapata Lozano to increase the presence in the international [email protected] tradeshows, like MIPCOM, where the Portuguese Ecuador: industry is attending again in a unique booth. Juan Carlos Arias Rendon [email protected] It is a challenging time for the Portuguese industry: a new fund from the Ministry of Tourism is Uruguay: Santiago Rodríguez being implemented to further promote the national [email protected] production, and to invite international companies to Paraguay: produce in the country. It is a great tool to amplify Prince Soledad Otto Portugal in the global market. [email protected] All the players have one specific purpose: to make Portugal know worldwide. And fortunately their aim Editor: Nicolás Smirnoff was the same of Prensario this time: to give a better Editorial Director: approach to these unique landscape. Here we are. Alejo Smirnoff Take a look to this land of opportunities. International Business Director: Fabricio Ferrara International Business Manager: Rodrigo Cantisano

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• 4 • PRENSARIO INTERNATIONAL

INSTITUTIONS

fiction and animation and €250,000 (USD 300,000) for documentaries’. ICA: ‘We aim to put Portugal The executive enumerates 10 good reasons of why international projects on the map of major film and should consider filming in Portugal. First, sunnier days: long hours of sunlight and audiovisual productions’ clear skies almost 300 days of sunshine per year and low levels of precipitation; average temperature of 18°C / 65°F (2017). Second, variety: beaches, castles, The Portuguese Film and Audiovisual ‘Our professionals have a long track monuments, impressive old and Institute (ICA) is the national film agency record on coproduction projects, modern buildings, churches, that, through project funding, provides since Portugal has established cathedrals, monasteries, support for the development of the coproduction agreements with parks, historical villages. Portuguese film and audiovisual industry. more than 60 countries, some Third, accessible It gives financial support to cinema and more recently, like Israel or locations: diversity of audiovisual projects annually through a Morocco, and others that have scenarios in short distance; public tender, which includes several areas been in force for several years, like less than 5 hours from of the cinema and audiovisual Portuguese France, Italy and all the Portuguese North to South by car; three industry. speaking countries, including Brazil. international airports (Lisbon, ICA manages more than 20 support Also, we have recently created a very Porto, Faro); five international (subsidy) programs, including: development competitive incentive system for harbors. Fourth, experienced (film and TV); production (film and TV), international projects that consider and hard working professionals distribution, exhibition, festivals, film literacy, Portugal as a filming destination’. available at competitive promotion, etc. Regarding the audiovisual Regarding how can Portugal rates. Fifth, studio facilities & industry, it supports the Writing and become an audiovisual destiny for equipment at Lisbon and Porto. Development, Innovation; and Production the global content production, Chaby Sixth, affordable cost of living & (fiction, documentary and animation). Vaz answers: ‘Portugal created one great food. Luís Chaby Vaz, president of the Institute of the most competitive incentive Seventh, coproduction treaties since June 2017, explains to Prensario: system in Europe: a cash with more than 50 countries ‘Portugal has a lot to offer to the rebate, funded by the worldwide (Portuguese international market. One of the Tourism Board that speaking countries main advantages of working with applies to film and representing 250 millions) our national producers is that even TV with the minimum and Latin American countries. though we have a very small internal Qualified Portuguese Eight, stable and safe country: market, our industry professionals Production Expenses Portugal is the third safest are very experienced in coproducing (QPPE) of €500,000 country in the world (Global international projects’. (USD 600,000) for Peace Index and 29th in the Corruption Perceptions Index Luís Chaby Vaz, 2017). Ninth, cash rebate for president film productions. Tenth, courtesy location scouting. About the future, he remarks: ‘We want to put Portugal on the map of major film and audiovisual productions. Until now we didn’t had a truly competitive incentive for shooting in Portugal and we believe that with the new formulation of the incentive (a cash rebate system, with lower minimum spending, higher percentage of eligible expenditures, and supported by the Tourism Board, Cinema and Audiovisual Fund) we will be able to place ourselves as a competitive player in the cinema and TV production industry. ‘Also, we have to increase our co- production agreements and international co-production projects. To reach that goal, ICA is investing in several international promotion initiatives on the most relevant events’, Chaby Vaz concludes.

(Credits: Miguel A. Lopes/Agencia Lusa) • 8 • PRENSARIO INTERNATIONAL ASSOCIATIONs

stakeholders. Only that way we would be able to grow internationally and attract APIT: ‘We must monetize our productions for the country’. ‘Our main objective is to increase the contents and make the world market of national contents. How to do it? In two different ways: first, internally by know them’ supporting and incentivizing the current redaction and the future transposition to our legal order from the AVMS Directive and its prevision of establishing The Independent Tv Producers Association According to the executive, Portugal obligations of investments for on-demand (APIT) was born in 1996 with the main is ‘totally fashionable’. Tourism had an and other operators which direct their objective of defending the rights and exponential growth, especially because services to our country, targeting our interests of the independent television of the wheatear and the security that audiences, but are established in another producers. Three years before, private this country has. Besides that, it has great territory’. televisions had appeared in Portugal, professionals and infrastructures. Rare According to Gato with this, it will resulting in the need of producing more light conditions and a lot of willingness be able to change the national law, contents. to work: ‘There are endless advantages’, which currently makes unfeasible any Susana Gato, executive president of she summarizes. kind of jurisdiction of the Portuguese the Association since December 2017, ‘Without any doubt, and acknowledging State towards these services, and to explains to Prensario: ‘We went from a all the programs that are broadcasted become fairer the competition between market with only one public broadcaster, on national television in our daily basis, broadcasters. ‘If we are able to, in the Radio e Televisao de Portugal (RTP) to a we have a natural predisposition to the future, implement (just like Brazil did) a market with three broadcasters. This was production of telenovelas, or what we call minimum number of hours of Independent a big change, which hence created the “big fiction”, although the “knowing how National Production in these channels and need of an association to protect these to do it” is completely transversal. There services, we will make the market grow. It producers’. is an elevated capacity and technical and is, in fact, the only way’, she adds. Nowadays, AbPIT represents 29 digital resources of national producers that And second, externally by supporting independent producers, which produce might be able to compete internationally, the internationalization of contents, mainly for television, but whose companies in terms of quality of produced contents, either promoting coproduction with other are very different from each other. ‘Small with contents of any type’. countries or negotiating rights that allow to average companies, multinationals At MIPCOM it is fundamental for the its transaction. ‘That is the only way of and nationals, specialized in only one Portuguese industry to show what the building a real industry’, concludes the type of contents or more diversified country does and how it does it. ‘About executive. ones, everyone feels represented by this the tax incentives, sooner this year, was association, and that is exactly our daily created a fund of incentive to international goal, to represent all interests equally’, production in our country, with of course describes Gato. the aim of promoting not only Portugal, Susana Gato, ‘Usually the producers work alone, but also our language and culture. It is executive president, APIT executing requests from the television very stimulating for foreign producers, channels. There are not many examples especially if they associate themselves of coproduction at a national level. We with a national producer’, remarks Gato. have to keep in mind that we are talking Regarding the future, she comments: about a very small market, which makes ‘We have to be more competitive. Offer the development of that kind of projects more incentives and supports and, more difficult. It is very important that the meanwhile, bet on the promotion of what things change’. we are already doing. Knowing the way The main objective of APIT is to that we produce would make it easier for internationalize Portuguese contents. foreign producers to be able to associate Gato adds: ‘For that, we need two things: themselves with a local one. That to produce more and better - quantity would stimulate the coproduction with quality; and own the rights on the and it would benefit all the content that allow it to travel. There is no reason why our fiction, for example, does not reach everywhere, as the majority of the other European countries. The content that we produce is our only patrimony, and it is what allows the producers to work in new projects. We must monetize our contents and make the world know them. We have talent and potential. We must get down to business’.

• 10 • PRENSARIO INTERNATIONAL SPECIAL REPORT - MARKET By Fabricio Ferrara

independent productions and original millions of investments, key role of a dozen Film Commissions. Portuguese productions for all operators Portugal: market share evolution of the top an increase of 2.9% From next year, there is a plan to launch Portugal, an (even the ones outside Portugal); more Pay TV services compared to 2016. TV a National Film Commission to promote 50 complete and comprehensive incentives Grupo NOS was the main receptor of the country’s advantage in the global that combines fiscal and finance supports those investments with market. 40 industry prepared for audiovisual production’, describes. MEO more than €300 millions, The first FC was created in 2006 in Portuguese market is adding new 30 followed by digital with Algarve. ‘We always have a good relation to take the scene supports. The creation of the “Fund Support €120 millions and Out of with ICA and since 2007 we started to to Tourism, Cinema and Audiovisual” is a 20 Home with €70 millions, sensitize the Congress and Government to key element to transform Portugal into a Vodafone among others. create fiscal incentives’, explains Eduardo more competitive audiovisual destiny to 10 Regarding economic Pinto, from Algarve Film Commission. 16 Portugal is a very unique market in Europe and the world. It Cabovisao/Nowo has a widely developed television business, which is trying attract international productions. groups, ERC data movies have been produced there like Un It was funded by the Tourism Board indicated that close to Gato, Un Chino y Mi Padre. 2013 2014 2015 2016 2017 to focus in the global market, in order to gain volume and and implemented by the Portuguese Film 54.3% of the ad market Municipal Chambers from Porto and recognition, while digital and Internet are taking the scene and and Audiovisual Institute (ICA). It includes Source: Anacom.pt (2016-2017) was in hands of Cofina, Lisboa created their own structures. producers are getting ready to serve them. The State role, new the creation of an inter-Ministerial work Impresa (SIC), Media Cristina Matos Silva leads the Lisboa Film group to implement the fund all across to 30% of the eligible expenses. The fund Capital (TVI) and RTP, Commission, created in 2012: ‘We always founds and the global promotion are the keys to success. is destined to national and international falling from the 56.7% figure of productions, which must have a local Portugal: Pay TV subscribers 2016. According to Omnicom ‘Portuguese audience is more and more crisis (2009/2010), reinforced the producer or be produced by a temporary Media Group, all advertising Portugal: fixed broadband share, segmented, dynamic and participatory. In domestic cultural practices that society in Portugal. The projects have to by companies COMPANIES TECHNOLOGY segments grew, with the exception the last years, it is observed a preference have resulted into smaller cinema use local teams. of press (-22%); Internet was the 39.5% of the indoor consumption, especially incomes, and a reduction of the biggest one with 17% compared Altice/MEO 4.7% 40.9% audiovisual contents, and a reduction number of people attending 14.4% Market with 2016 followed by Radio 14.3% The most updated report from Portuguese of the number of attending to cinema, cultural places’, stands the report. (+8%) and TV (+3.4%). The biggest 37.3% 35.7% watchdog the Entidade Reguladora para a Zon Optimus/NOS theatres and expositions’. ‘The media companies had 42.6% 14.9% investors in media ads were to adapt to Comunicacao Social (ERC in Portuguese) 37.4% 38.3% Unilever-Jeronimo Martins (18% this market indicates that 2017 was the year of the of the total), Portugal Telecom- Portugal: main economic indicators Vodafone 18.6% context by 34.9% recovery of the Portuguese economy: the MEO (12%), NOS (10%), P&G 12 GDP keep positive during all the trimesters 17.3% GFCF supplying an (10%), among others. 10 of the year, and bigger compared to the last Imports integrated and In 2017, Portugal leading 4.3% NOS Nowo Cable ADSL trimester of 2016. There was an increase of Nowo 8 7.2% competitive broadcaster TVI gathered the 4% MEO Vodafone FTTH DTH 2016 6.9% offer that the private investment, as well as a growth biggest ad quota in television: 6 in the domestic consumption, following 2017 Exports 5.3% allow them to Source: Anacom.pt 39.4%, followed by SIC with 35.4% Other 0.3% 4 Private Consumption the trends noticed in the Euro Zone. During Operators 2.4% be closers to and RTP with 10.2%. “Others” 0.4% last year, Portuguese economy grew 2.4% 2 2% the consumers. the nation, and the creation of a National includes the top Pay TV channels, GDP 0.3% vs. 2.7% in the Euro Zone 0 10 20 30 40 50 0 Public Consumption This resulted in the Film Commission. and the most representative ones development of To apply for this fund, the project could Advertising continues to be the main were TVI24 and FOX with 2.4% Source: Anacom.pt (2016-2017) -2 4T16 1T17 2T17 3T17 4T17 different strategies be a fiction series or animation with incomes source for media companies. and 2% respectively. Source: ERC based on the data from the Boletim Estatistico Banco de towards the digital a minimum investment of €500,000; According to IPG Mediabrands, the If we analyze the last 10 years, the get financial support, what we didn’t have Portugal (March-November 2017) media’, it concludes. documentaries and post-production with Portuguese ad market received €533 “Others” category was the most important was a structure. Now there is a political a minimum of €250,000. As a general one, tripling the ad and cultural will to make all the process This is one of the main conclusions State support rule, the maximum amount a project can investment received easier and quicker. We can now have a Portugal: global share of time spent of a study released at the beginning of Regarding the public polices to develop receive is €4 millions. because of an increase of license for shooting in three days’. in the Top 10 sites 2018, by the Independent TV Producers the sector, EY indicates that the TV and There is also a cash rebate, a payment the penetration of the pay The capital city of Portugal supports Association (APIT, in Portuguese) in Audiovisual Services Law No 27/2007 made in advance that means between 25% TV service. About the free cinema and commercial productions. It facebook.com 27.6% partnership with Ernst & Young. This guarantees a healthy and TV channels, SIC showed has received 700 requests last year, which work has proposed a number of specific equilibrated competition, but youtube.com 13.7% an increase of +137.6%, meant a grow of 22% compared to 2013. Portugal: ad investment, by media regulations in order to generate an the protagonists of the market google.pt 4.6% with an annual increase 24% of them came from international 600 ‘adequate context’ for the audiovisual consider that this normative €533 millions of 8.2%; TVI and RTP1 companies. These requests represents six google.com 3.2% sector and its internationalization. is still insufficient and needs €518 millions grew, too, but in a lower productions a day, €265,000 in municipal 500 This paper is a continuation of a some changes to adapt to the +8% Others sapo.pt 2.5% rhythm with an annual support (taxes exemption and prices), previous work entitled as “Strategic nowadays landscape. -22% Radio variation of 5.8% and 4.2%, €486,000 in municipal taxes incomes, and 400 Press live.com 1.4% Study of the Content Production Sector ‘This legislation must be +17% Internet respectively. €10 millions of expenses from producers TV portaldasfinancas.gov.pt 0.9% in Portugal” from 2016-2017, done by assumed by the establishment 300 (only for cinema production). consulters Augusto Mateus & Associados, and the accomplishment of wikipedia.org 0.4% Film Commissions Porto Film Commission has a similar which described the main global trends European programming quotas, 200 blogspot.com 0.4% Portugal is already objective by facilitating the realization for local audiovisual products. independent production a top destination for of audiovisual production through its +3.4% acesso.gov.pt 0.1% ‘The increase of the speed in and Portuguese-language 100 content production: intervention. Among the top recent content circulation, the access and the programming for all operators; 5 10 15 20 25 30 many high end movies production, they received My Story, technological resources of content the obligation in the investment have been shot in the Bad Bad Investigate, NBK 101 and Entre 2016 2017 reproduction, but also the economical of European contents, Source: Marktest “Anuario de Media & Publicidade” 2017 country, thanks to the Sombras. Source: ERC based on data from Omnicom Media Group (2016-2017)

• 12 • PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL • 13 • FILM COMMISIONS

CPFC, to built up a “film friendly” region

Our role is to accomplish ‘We aim to contribute to define a the requirements as quickly development policy for the cinema and as possible’. audiovisual sectors; establishing program- To be able to do that, contracts with the Central Region’s Manique believe the autarchies; and acting as an interlocutor Municipalities ‘must be between cinematographic production sensitized’. The CPFC has companies and all public and private allied to the local Tourism entities from here’, he stands. Office, whose president, ‘Also, to create synergies with film Pedro Machado, is also festivals from the region and support a member of the Centro initiatives that favor innovation and the Portugal Film Commission: ‘ creative economy, focusing on cinema and We have the talent, beautiful the audiovisual; and to promote the Central landscapes, geographical Region at international level through and historical resources, specialized forums’, concludes Manique, so our main objective is to who finally reveals that there is a growing Bruno Manique, president CPFC position the region in the demand from international producers for Centro Portugal Film Commission international scene, and transform it into a commercial films, TV series, documentaries (CPFC) is a non-profit and autonomous competitive place for content production. and fiction films. organization that which aims to attract Portugal has a fiscal incentive policy - Cash film and audiovisuals productions to the Rebate - that could reach up to 30%, which Central Region of Portugal, formed by will allow to attract more international eight districts and more than 600 potential productions. sceneries. CPFC is made up of a multidisciplinary One of the most important aspects in team with expertise in the film, audiovisual a cinematic production is to have the and tourism industry. ‘The objective is right decors that satisfy the needs and to recover the national and regional requirements of the producer/director. And backwardness already mentioned, Portugal have them: beautiful and natural contribute to economy of the region and scenarios, amazing buildings in the main meet among others for the following cities, and 300 days a year of sunlight. purposes: a) creating more favorable ‘But that’s not enough: it is necessary to organizational conditions for film create the right conditions and adapt to production; b) to strive the capture of the foreign producer’s needs’, stands Bruno audiovisual productions; c) contributing Manique, president of CPFC. ‘We have to be to the renown of the “Centro de Portugal” a facilitator: a dynamic body that has to brand; d) creating databases with the act between the production and the local resources available in each region; e) structures. One of the main problems in our supporting all incoming requests’, adds country is the excessive bureaucratization. Manique.

• 14 • PRENSARIO INTERNATIONAL Broadcasters

over 40% of the viewership. Investments are too high, so for cable channels it SIC: great challenges, TVI, a new way to becomes very difficult. OTTs are in a similar situation. Still there is not a business model new strategies narrate Portugal that can support the production of original programming in Portugal. Language is a limitation, as well’, he completes. Sociedade Independente de Comunicação Saturday. We also have morning Owned by Spanish Prisa, Media Capital to Latin American networks, and pretty Santos is worried with the expansion of (SIC) was the very first private network to magazines like Queridas Manhãs, Linha Portugal: audience share, by groups runs leading FTA broadcaster in Portugal, different from the European. To replace La Google/YouTube and Facebook, not in the be launched in Portugal back in 1992. ‘Since Aberta, as well as some entertainment (Jan.-Aug., 2018) Televisao Independente (TVI), launched in Heredera Guitana (9.30pm, divided in two content side, but in the advertising market. our launch, we managed to continue our formats’. Approximately, 90% of the 1993. It also operates four thematic/cable seasons) we have El Valor de la Vida, shot ‘They have gained a good part of the ad Others dollars, taking over 30% of the pie and that is own and unique path’, highlights Vanessa grid is original production. TVI networks, TVI24, TVI Fiction, TVI Reality and during the summer in Salvador de Bahia Tierno, director of acquisitions and format Before the telenovelas, there is a TVI Africa (Angola and Mozambique) plus (Brazil) and Lebanon; and Jogo Duplo, a more complicating the scenario’. management. prime time news Jornal da Noite. At 24.28% TVI International, seven radio stations and sophisticated thriller for the 10.30pm slot. We There is also a revolution on the content 29% Apart from the flagship network SIC, midnight there is a full slot dedicated TVI Player, the OTT with 1 million users are making a strong effort to diminish consumption in this area. ‘TV viewership which holds an average audience share of to TV Globo’s O Outro Lado do Paraiso. per month. the number of episodes in order to goes down, while they go up. Monetization? 16.5% (January-May 2018), the group owns It holds a strong alliance with the Flagship network is also a make this product easier for global I think companies are going automatically 1.92% thematic channels like SIC Mulher, SIC Brazilian company, with whom it has 1.16% 20.68% leading telenovela broadcaster distribution’, explains Santos. behind the ROI and still there is not much to Radical, SIC Caras, SIC Notícias, SIC K, SIC produced the Emmy International Disney Channel 2.09% produced by the Group prodco Telenovelas are TVI’s top do there. That’s why several brands are now Hollywood SIC winner Laços de Sangue, created and Globo 3.64% 17.23% Plural Entertainment, supported product, followed by entertainment returning to the TV’, he concludes. co-produced by SP Televisao. CMTV by its technology provider EMAV formats such us Dancing with the ‘We have renewed our sports rights and scenery builder EPC. It generates Stars, Ride the Cage, Masterchef, Kitchen with UEFA Europa League for the RTP 3-4 titles a year of some 250x’50 Nightmares (the biggest phenomenon coming seasons as well as partnered Source: Marktest episodes (two seasons), which of 2017) and Big Brother, still on with RTP as a host for 2018 FIFA World are also available for the global air with an edition called Secret Cup Russia. Light entertainment is market. Stories. ‘We have output deals with another key genre with Fama and tradition. ‘Foreign content is usually Bruno Santos, GM of NBCUniversal, but the times of big Alta Definição, and interview show with programmed on cable networks where programming: ‘We celebrate our 25 volumes of US content is finished. Daniel de Oliveira, which has successfully it is aired with subtitles. While Free TV anniversary, having lead the last 13 They don’t work as they used to, won its time slot. Viewers are responding primary successful genres are telenovelas, years, which means 143 months. This is our because of the cable penetration increase. to programming dedicated to significant entertainment formats and, of course, major achievement, the base from which we We only program them on the weekends and Alma e Coração, the new prime time telenovela at SIC anniversaries for icons and moments from football’. work for the future’. daytime’. El Valor de la Vida, the prime time telenovela that is more sophisticated, adding new topics like suspense and action, International, SIC Internacional Africa, as popular Portuguese culture’, stands Tierno. About digital, Tierno says: ‘We are The Group gathers an audience share of Pay TV penetration is around 95% in the without losing the love story well as the African kids channel DSTV Kids On the weekends, Hollywood films confronting a significant shift in viewer 24.74% (May 2018). ‘We are doing better with country, so TVI decided to change its content distributed in Angola and Mozambique. from Disney, Warner and Paramount. ‘Big behavior toward digital delayed viewing on less channels compared to our competitors’, strategy because an important part of the Bruno Santos, Tierno: ‘We have two lines of telenovelas primetime entertainment show premieres connected devices and mobile. Connected he underlines. The pillars are telenoveleas, audience went to those screens, as well general manager of programming, TVI for prime time: Paixao and Vidas Opostas, on Sunday evenings. We are airing a stand device usage is growing we are seeing a entertainment and news. 94% of its as to OTTs like Netflix. ‘We made drama which are broadcast from Monday to up show, Terra Nossa, and preparing the bigger consumption in digital, DVD, DVR, production is generated in house, including productions more sophisticated, adding local adaptation of Married at First Sight. YouTube, gaming and streaming platforms. the dramas produced by Plural. suspense, action, while we increased the Good clip shows still are performing well What we call “Others” has had increase of From Monday to Friday TVI broadcasts production values. We need to offer Vanessa Tierno, on weekends, especially gag shows like 33% from 2017 to 2018’. morning magazines, kids programming and a differentiated product. On the director of Não Há Crise!’, she adds. ‘We are talking about target from 4 daytime and prime time telenovelas; in other, we made shorter dramas, Acquisitions and format management, Regarding the thematic cable channels, to 25 years old, AB segment, which is the weekends, entertainment formats and which meant a biggest effort from and director of kids’ SIC Mulher launched E agora o que é transitioning to these platforms. We need to movies. ‘Our programming grid is very similar writers. Our programming became channel SIC K que eu faço?, a home renovation show, be aware of these changes and be prepared simpler but developed with the retail chain IKEA. to act in response’. As TV consumption is more efficient. Portugal: audience share by TV channels SIC Radical focused on summer music changing quickly we have to invest more in (Jan.-Aug., 2018) Not only for the festivals with live events such as Rock in Live events and local production and offer local market, also 20.29% Rio. Viewers continue to show interest in a more differentiated offer of contents to TVI 21.13% for international the established brands like, MasterChef, our viewers’, concludes Tierno. 15.44% distribution. All in 16.38% Got Talent, American Idol, etc. ‘Many times SIC 17.04% all, we get a higher SIC Mulher test these and, if successful, 15.86% quality-value and a 12.13% we consider the development for a local RTP 12.86% cheaper telenovela version on FTA’, comments Tierno. 8.32% product, while it helps Stripped programming that draws 3.46% our sales process’. CMTV 3.64% viewers in and then keeps them there is 2.67% Santos continues: what we aim to do. ‘This form of horizontal 2.02% Universe ‘Up to know there Globo 2.09 programming is common in Portugal, 2.33% Adultos are no original 1.94% because of the telenovela viewing habit’, Disney ABCD 15-54 productions on Pay Channel 1.16% she says. Primarily all content on FTA, 1.74% TV or OTTs, except for must be in the Portuguese language. some series on FOX. Pay The channels do not have a dubbing 5 10 15 20 25 TV channels are taking Stand up show, Terra Nossa Source: Marktest

• 16 • PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL • 17 • broadcasters

RTP: valuable, diverse and cultural

With a unique history built over several Fragoso: ‘Producing decades, RTP is Portugal’s Radio and historical fiction is, RTP: % of programming, by network (2017) Television public broadcaster. It has a very incidentally, one of our main rich heritage of irreplaceable audiovisual directives in RTP1’s global 1% 6% 12% content. As public broadcaster it is active content strategy. All these 6% 5% 29% 9% 2% 32% around the values common to European series are original productions 33% 1% Public Services: universality, independence, and will debut in the network. 2% 32% 78% 5% excellence, diversity, responsibility and Six other Portuguese series 17% 13% innovation. that will be released next 16% José Fragoso, RTP 1 and RTP Internacional year are at different stages international programming director: ‘Our of production. The channel Arts/Culture News/Current A airs Fiction Entertainment mission goes beyond informing, educating annually supports the Sports Add Kids/Children General Knowledge (Docs) and entertaining, as we understand that production of 10 to 12 series Source: RTP’s Audience and Market Research Department. GFK data. we should contribute to enriching citizens within a logic of thematic lives. Our offer integrates a rich and diverse diversification and transversal connection field of cinema, fiction and documentaries. universe of television, radio and online with Portuguese producers: historical In strategic terms, public TV channels brands: eight TV channels, seven radio fiction, fiction based on Portuguese literary in Portuguese-speaking countries, most stations and an OTT platform. We are a works, biopics, fiction based on themes of notably Brazil, Angola, Mozambique and cultural reference for all Portuguese living our contemporary reality and comedies’. Cape Verde and the various European in Portugal and abroad’. ‘Throughout the year, directors, countries, are our most common partners Regarding Portuguese fiction, RTP screenwriters, producers, technical teams in co-productions. In Europe’s case, due to broadcasts four new series in prime time: and dozens of national actors work on geographical and historical proximity, the 3 Mulheres (13 episodes) nominated for projects chosen by RTP1, creating a Spanish public channels, autonomous and Prix Europa 2018: it is a historical series relevant market dynamic in the Portuguese TVE, have frequently participated in co- based on three women who played a very audiovisual industry and ensuring a strong productions with RTP. active role in the fight against dictatorship connection with the public’, he adds. ‘At the moment, we are collaborating in in Portugal in the second half of the 20th Entertainment is another of our the development of two projects of fiction, century; Soldado Milhões (3 episodes), programming directives at flagship of high budgetary scale, one involving another historical fiction centered on a channel. This season the big releases are TVE and other international partners and World War I Portuguese hero; Teorias da the Portuguese version of two successful the other with TV Galicia and Spanish Conspiração (13 episodes) and Circo Paraíso international programs: The Voice (weekly) producers’, Fragoso explains. (26 episodes). and Jocker (daily). ‘Before the end of the And he concludes: ‘Despite the small size year, we will also debut two other programs of our country, the Portuguese television that combine entertainment with talent market is undergoing a dynamic period and knowledge: Sewing Bee and L’Artisan. with a strong competitiveness between the The regular production of international or main generalist channels and a significant national programs is ensured by a group growth of subscription channels, especially of producers operating in the Portuguese in the field of information and sports. RTP market’, he remarks. maintains a strong commitment to produce Fragoso: ‘RTP1 produces several light content in Portuguese, making it available José Fragoso, entertainment programs ‘in house’, mainly on all platforms and guaranteeing our RTP 1 and RTP Internacional talk shows, daily and weekly, that offer audience permanent access to our international great diversity to our program schedule.. programs’. programming It also produces regularly live and live director audience programs throughout the country, promoting events related to gastronomy, tourism, heritage, environment and Portuguese popular traditions, which creates a constant interaction with people from small villages, towns and cities across the country’. The public group regularly engages in co-production projects, especially in the Jocker, the Portuguese version of Global Agency format produced by VC Filmes

• 18 • PRENSARIO INTERNATIONAL pay tv & digital platforms

Globo Portugal: expanding Brazilianness

also have co-productions with local players and two channels launched in the country. And this year we have revamped our brand, products and both of our channels in the country, aiming to strengthen our ties and Ricardo Pereira, actor from Sem Cortes (crédito: Globo / João Cotta) interaction with the audience’. This work, carried out by Portuguese agencies, involved a local survey to Pay TV & Digital Platforms understand how Portuguese viewers take the scene perceive Globo and what are the main elements of identification. ‘The The Portuguese market is changing contagious joy of Brazil, our passionate quickly and new players taking the and intense way of looking at life, and scene: Pay TV networks and digital platforms are the main protagonists. Ricardo Pereira, managing director the sweeter and more melodic way of speaking the Portuguese language are As highlighted in the different TV Globo (Brazil) has in Portugal the most attractive features among interviews of this edition, FOX is one a key market, where it has been the audience. Therefore, further of the most actives: the group is operating since the 1970s exploring our Brazilianness developing and producing a lot with content licensing and, became the leitmotif of the of original contents for the seven in recent decades, with the company’s repositioning in this networks it manages for Portugal, Pay TV channels Globo Now territory’, he adds. FOX, FOX Life, FOX Movies, FOX and Globo. The brands feature During August, in particular, Comedy, Kitchen 24, FOX Crime and complementary proposals, but Globo marked excellent ratings. National Geographic. with two very strong and common On the 15th, it was the most- Another recent news is that HBO elements: the Brazilian way of life and watched channel on Portuguese Pay TV will open an office in Portugal our passion for storytelling. with eight programs ranked in the country’s employing 10 persons in Lisbon. Globo Now, previously known as Globo Top 10. ‘This performance showcases not There are also new channels being Premium, offers a programming focused only the relevance of our content among launched like Eleven Sports, launched on news, sports, talk shows and reality the Portuguese audience, but also how this year in Portugal with the purchase of shows and it is available by subscription in it is recognized by the market’, explains Champions League and Spanish League rights, all Portuguese operators MEO, NOS, NOWO Pereira. and a Chinese new TV channel IUTV HD. and Vodafone TV. The channel discusses Globo was nominated for the “Meios Digital player are also very active, there are current events in Brazil and around the & Publicidade Awards” in the best new productions taking place in Portugal for world in an articulate and captivating entertainment channel category for broadcasters OTTs RTP Play and TVI Player. manner, with an authentic Brazilian touch. the second year in a row. ‘We also have On the production side, there are very Operating in Portugal since 2012 and licensing deals for broadcast TV. Our interesting examples, too: producer Ministério also available in the basic packages partnership of more than 20 years with dos Filmes developed it first TV series, Sara, of all operators, Globo is one of the SIC remains strong and our telenovelas a satire of the Portuguese Cinema and TV most watched pay TV channels in are still part of SIC’s night grid, always industries whose first season debuted on RTP2 Portugal. Its programming grid offers the reaching excellent ratings’, he adds. on October 7; it is now available on Spanish characteristically intense emotions of Pereira continues: ‘We really value Atresmedia’s OTT Flooxer; and Netflix will Brazilians through original telenovelas, exclusive content. This year, for instance, premier S2 this year and S3 will come in 2019. series and limited series, as well as stories we launched Globo’s Sem Cortes, hosted by It is expected this series to become a huge that moved people around the world. the Portuguese actor Ricardo Pereira. The success internationally. Ricardo Pereira, managing director: show features behind-the-scenes reports, ‘Portugal is very important for historical cast interviews and trivia about daily and cultural reasons. We speak the same life at Globo, in Rio de Janeiro, as well as language and share a lot of history. We interviews with actors and actresses that started our relationship with the licensing participate in our productions’. of Gabriela for SIC in the 1970s: the first Globo Portugal also launched a new telenovela to air in the country. Since then edition of the Interactive Slot, a public we have licensed other titles that are in relations initiative in which people have the imagination of the Portuguese, such as the power to choose what will air on Tieta and Brazil Avenue’. Globo. that sets us apart and launches us Sara, brand new TV series from Portuguese producer Ministério ‘Besides our head office in Lisbon, we towards the future’. dos Filmes that is expected to become a global hit

• 20 • PRENSARIO INTERNATIONAL SPECIAL REPORT - media

for Member States to require financial fiber infrastructure: 3-4 major producers Portugal: ad investment, by TV groups contributions (direct investment in content) 540,00 clients (14.3%). owned by big indies Portugal: the future from on-demand audiovisual media services Others The fourth and last or Hollywood Studios, established in other Member States but company is Nowo with such us Endemol targeting their territory, that will contribute 15% TVI 178,000 clients (4.7%) Portugal, Shine of television with to funding local and European creations. By the end of Iberia Portugal, The entities remarked: ‘This RTP 39.4% the last year, according FremantleMedia 10.2% is a very good approach to the Barómetro de and Warner Bros. With the shadow of the to address the forum Telemunicações da the exception of this last shopping from which Marktest, 6.1% of the people one, they are all gathered we are all suffering in 35.4% in Portugal with 10 years or more at APIT. The biggest local digital media Europe. But where the have subscribed to VOD services like producers are SP Televisao, Council is pushing for Netflix, FoxPlay, NPlay or Amazon Prime Coral Europa and Valentim do Carvalho, all an application of this SIC Video. OTT still shows a small penetration them reflected with standalone interviews Although Portugal has a small TV market, in the recent in Portugal, but the trend is to increase in rule to all media services Source: Marktest “Anuario de Media & Publicidade” 2017 in this special edition. years the Pay TV networks, global SVODs and local digital (on-demand as well as broadcasters) on a the near future. According to Marketest BTC Another good example is Ministério players have become strongly enough to compete fiercely technologically neutral basis, the European According to the “Anuário de Media & in 3T 2017 the percentage of people of 10 dos Filmes, one of the most important Commission and Parliament are embracing Publicidade 2017” from Marktest, 83.3% years or more subscribing to one of these producers (also outside APIT) awarded with the three largest television groups: TVI, SIC and RTP. a timid approach by excluding broadcasters of Portuguese people watch TV. Women services reached 5.5%, an increase of 2.3% in Cannes and Lions, and also very in this measure. We express our support (especially the ones +64 years old) and compared to the previous year. prestigious in cinema as it’s owner, Marco Better and more stable Internet for the Council position and welcome this people from classes D and E, are the biggest Martins, is a very important director. It has connections are allowing the development Portugal: audience share, by media (Jan. – Aug. 2018) ambitious attempt to establish a level consumers. produced its first TV series Sara that aims of new digital offers in the Portuguese playing field regarding obligations related From January to mid-August 2018, the to become a huge success worldwid. market, and the audience is adapting to Others to the promotion of European works’. market share for Pay TV networks was 38% them very quickly. With the launch of Netflix, According to Susana Gato, executive and 8.5% for “Others”. The remaining 53.5% International Sales then Amazon in December 2016, and OTTs 8.5% president of the Independent TV Producers is distributed among the FTA channels: TVI About the content international sales, from the telecommunications companies Association (APIT), this could be a ‘very with 20.8%; SIC with 17%; and the two the ERC report indicates some figures NOS, MEO and Vodafone new content interesting’ opportunity for the sector in channels from RTP with 15.8%. These are based on the financial reports of the consumption habits are emerging among Portugal. ‘We are very active and interested the consolidated values, including linear, live three main distributors. ‘On the contrary 53.5% Portuguese people. 38% in participating in a solution that can benefit + 1 and live + 7. Others include viewership of of the double-digit growth of 2016, Traditional television groups the national production market’, she remarks. recordings older than 7 days. during 2017 there was a decrease in the continue to holds more than Pay TV This change could mean a grow on a local The usage of TV set besides live TV, catchup international sales’, it stands. a half of the total audience FTA level, but also a good chance to position and live +7 (“Others”) is steadily growing, International content sales from share, if compared to Pay TV the Portuguese industry in the global almost reaching 10% of viewership. 2017 Impresa’s SIC were lower in 2017, but and “Others”, which includes Source: Marktest marketplace. closed with 6,9%, but in August 2018 it they reached €1 million as the company digital, DVR, gaming, etc. In If the DSM is finally approved, every EU raised 9.5%. This could be viewing and conquered new markets as Canada. At terms of contents, the three international Pay TV networks can be member will have to stablish these quotas or playing (DVR, Netflix, gaming, YouTube, Media Capital’s TVI sales have fallen 16% biggest national broadcasters for local programming. The other option Fortnite, piracy, etc.). In a given day around in Portugal, and 21% if Spain is included. produce the most relevant TV obliged to invest in local production. Last April, 25 European authors and that is under discussion is to set a tax for the 85% of TV set consumption is linear, with The explanation to this phenomenon brands of the country, especially in OTT players, which will then have to revert it pay TV having values of around 40% (of is, according to the ERC report, the drama series. producers’ association expressed their position in the revision of the AudioVisual into the production sector. ‘Tax is not a good the total 100%). This 40% value is bigger in breakdown of the content production in It is true that this market scenario could option, we believe the quotas are better, weekends and days with important football The new context Portugal. rapidly change if Portuguese producers are Media Services (AVMS) Directive, which is currently in inter-institutional negotiations as we need to create jobs, new companies, matches. On the APIT/EY study mentioned in the Pubcaster RTP informed that its able to generate contents for the global and give work to actors and other talents’, main report, it is highlighted that, because international channels distribution SVODs. With the creation of the Digital between the EC, Parliament and Council. The EC proposal for a revised AVMS Directive concludes Gato. Pay TV & Digital of this changing context, the main business, which is a more mature area, Single Market in May 2015 by the European Jean-Claude Junker, EU president at Another important source of incomes for companies and producers are reconverting had a positive variation of 2% last Commission (EC) those players and the suggested in May 2016 introduced many ideas. that time, proposed the idea of creating the media companies are Pay TV subscriptions. their identities as “audiovisual producers” year compared with 2016, while the For example, Article 13.2 a unique market to give answers to the The sector regulator Autoridade Nacional de instead of only-TV producers. ‘It is noticed content sales, which a more recent area Portugal: audience share evolution by tv channels provides for the possibility present challenges brought by Internet Comunicações (Anacom) informed that the an increase of intellectual property rights of development, it showed a growth of and digital technologies. ‘A fully functional Pay TV continues to grow in 2017, reaching and the capability of producing content 1000% in the same period of time. digital market could contribute with €415 3.79 million clients, driven mainly by the with international focus’, it adds. billions annually for the European economy FTTH offer that totalized 34.9% of the total To finally reposition themselves and create thousands of new jobs’, he said a subscribers last years, this is 1.32 million. as “audiovisual producers”, the Portugal: subscription to video couple of years ago. The penetration of the service is over study recommends that the sector streaming services (2017) 48.6% 90% in the nation, and the market must be benefited with at least 40% 50 Notoriety Subscription The market is dominated by NOS, with 1.614 of the public investment from the 45.1% Television plays a key role in the million (42.6%) and MEO with 1.45 Portuguese Film and Audiovisual 40 36.5% 34.4% Portuguese people’s life, who spent million (38.3%) clients. Both Institute (ICA), as today it receives between 4 to 5 hours watching TV, even showed a decrease in the 20%. The president of ICA, Luís 30 in a market where 70% of the audience number of subscribers, Chaby Vaz said in March that this is 20 (15-24 years old) watches films, series being Vodafone, the third a ‘reasonable proposal, difficult to and documentaries online. This situation largest operator, the concretize but not impossible’. 10 4.8% has allowed an increase of the product- only one that increase In Portugal there are more 0.2% 0.9% 0.6%

placement as an alternative to traditional its market share thanks than 30 production companies of Net ix Amazon Prime Video NPlay/Nos Play FOXPlay Source: Marktest “Anuario de Media & Publicidade” 2017 advertising. to the extension of its different levels and sizes, including Source: Anacom.pt

• 22 • PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL • 23 • PRODUCERS

SP Televisão: diversified and in expansion

an average of 18 challenges of the Portuguese market are: episodes a week. first, to continue improving the quality of the During 2018, it had scripts and narratives; second, to be aware on air Vidas Opostas and of the new opportunities like cable TV and Paixão at SIC, and it has video on demand in the domestic market begun the production of (OTTs) and consumption habits; third, to Alma e Coração, the next invest in international coproduction’s prime time telenovela developing a strong international strategy’, to be premiered in they remark. September. It also produces movies and entertainment formats, this former one through Jorge Marecos, administrator, and João Pedro Lopes, CEO of SP Televisão SP Entertainment headed by Piet-Hein SP Televisão is the biggest Bakker, launched in 2014 (more independent production company information in the separate in Portugal with more than article). 10 years on business, having Recently, it has founded produced until now 18 its international division, SP telenovelas and 15 series, which International led by José Amaral, represent an average of 700 of who is in charge of the ready- 45-minutes episodes produced made content distribution plus Vidas Opostas, drama series produced for SIC a year (which could become 900 some paper formats. This division episodes). works closely with SIC in the global According to the executives, there It is the only independent producer sales, offering some 40 titles. is a key role of ICA, the National in the country that has won an Emmy As part of this expansion, the Film and Audiovisual entity, which International (Laços de Sangue/Blood Ties), company acquired a company in has launched new funds for TV apart from many awards and nominations. Colombia, creating SP La Different, projects, especially one based on It has 150-200 permanent employees which is already developing a the incomes from the tourism. that can become 600 persons during the pilot. Other business area is the Regarding co-productions is a shooting of the regular projects for SIC management of soft sponsoring and business model that SP Televisão and RTP broadcasters. In three different brand licensing of the contents would like to explore more. It has buildings across Lisbon, it operates six produced by SP Televisão. developed Vou Direto together studios in total: one of 1500sq2, two of João Pedro Lopes, CEO, and with Angolan prodco Semba and 1000sq2, one of 800sq2 and two of 500sq2. Jorge Marecos, administrator at simulcast on RTP1 and TPA2. It has More than 35 authors/writers regularly the company, explain: ‘Portugal also co-produced with TV Globo work at the company, which has 18 edition is a very small market, but has and SIC the telenovela Laços de rooms and two teams working in each been stable. The three main television Sangue, the second Emmy International project: one for the exterior and another networks compete strongly with the Pay winner from Portugal in 2011. ‘We want to one for the interior shootings. It produces TV, which has around 90% of penetration. focus in new markets for co-productions: We have to generate Latin America, USA and Europe’, stand the highly-success projects executives. because the risk is big. A new business unit from the company A telenovela success has been the brand new producer Santa (+1 million viewers) Rita Filmes, headed by Patricia Sequeira, secures the continuity which has produced movies like SNU, and in the production’. and TV series like the 13-episode Verão for ‘There has been a RTP. strong crisis in the Finally, SP Televisão is working on its Portuguese market, biggest project: new studios that are being so it is very important built in the same space at São Marcos. ‘We’ll to have a good be building four new studios of 1000sq administration of the each plus an entertainment studio of Verão, TV series produced by SP Santa Rita for RTP investments. The main 1200sq’, they finalize.

• 24 • PRENSARIO INTERNATIONAL

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Coral, focus on Warner: adapted to VC Filmes, where tradition drama production local trends meets modernity

Coral Europa is a leading Founded in 2009, Warner Founded in the mid It was also the first Portuguese company to produce a prodco launched in 2009 by José Bros. International Television nineteenth century as Netflix Original: Na Ponta da Língua staring Salvador Silva Pedro, general director of Production (WBITVP) produces a music publisher, in Martinha. Fiction and factual are the most recent areas the Portuguese office, where 60 local scripted and non-scripted a downtown shop in of expertise: VC Filmes has recently produced two persons are working including programming through its network Lisbon, Valentim de series of the format Sim, Chef! licenced from CBS, and the advisor Jose Eduardo Moniz, of local production operations in Carvalho emerged as released to date 40 motion pictures, six TV series and former GM of TVI, and Juan Baena, 13 countries, including UK, France, a major music producer finished História da Gastronomia Portuguesa that will be president, based in Madrid (Spain), Germany, Spain, Portugal, Belgium, in Portugal from the broadcasted soon. where the company started 30 Netherlands, Norway, Finland, beginning of the twentyth Using the years ago. In Spain it has also Denmark, Sweden, Australia and century till the present days. exceptional conditions the major participation of Isla New Zealand. The company owns the biggest arising from the local José Silva Pedro, director general, Producciones y Atlantia. Pedro Cardoso, Executive Producer, Warner Bros. WBITVP’s production operations Manuel Duque, CFO music catalogue in Portugal, that weather, technical Coral Europa ‘We produce two daytime shows International Television Production are responsible for both original spans over 100 years of recorded abilities, talent and for TVI: A tarde Sua, daily talk show with Fátima Lopes programming as well as local versions of formats sound, covering all genres of music, highlighted by the recordings cost, the company since 2009; and Somos Portugal, a program that owned and/or controlled by the Warner Bros. of Amália Rodrigues, considered the greatest Portuguese artist of has done several promotes the most popular celebrations of Portugal Television Group, such as First Dates, Who Do You all times, that was under exclusive contract with the company for coproduction deals since 2011’, says Pedro. Think You Are?, The Bachelor, Child Genius, Little over 50 years. with international Two years ago, it acquired two Plural Big Shots, Love Connection, Sorry About That and In 1991, it decided to invest in the video business and launched a players, including Entertainment studios in Vialonga (800sq2 each). Impractical Jokers. Scripted series include Cold Case, content production division and their first TV studio. Today it owns historical fiction It has production and post-production facilities for Nip/Tuck, The Following, Gossip Girl, The O.C., E.R, The seven different facilities of this kind with areas ranging from 1500 like Maison Close, a História da Gastronomia Portuguesa, the most recent dramas, considered by the executive as a ‘key genre’ for the future. Mentalist and Pretty Little Liars. m2 to 144m2. In addition, it also operate 10 editing units and 2 OBI 10-episodes series projects from VC Filmes ‘We’ve produced comedies for FOX Africa, as Tuneza (26 episodes) or ‘The growth of WBITVP has vans with 12 HD cameras. With over 50 persons as their permanent done for Canal+, and Inspector Max (39 episodes) for TVI plus a telenovela for RTP, Água been sustained and in 2017 staff, the studios are operated by over 150 people on production plans to reinforce de Mar. Jacinta is a 2-episodes miniseries for TVI sold in 15 countries. we produce more than 14.000 days and produces over 1,000 TV hours a year. this area due to the We made a movie from it, premiered in 2017: it became a top ranked hours. This year, only at the ‘Today music represents less than 10% of our business, but is availability of funds Portuguese movie of all times’, he remarks. first semester we’ve already something that means a lot to us. We are proud of our tradition and recently approved ‘We won three ICA funds for development category for Sá Carneiro, produced on average 9.500 we mean to carry on this great flag, but our main focus is to serve for ICA, through the a political drama series about the former Portuguese Prime Minister, hours’, describes Pedro Cardoso, local broadcasters and to offer production services for their shows’, Ministry of Tourism of and two religious series Santo Antonio and Lucia de Fátima. We are executive producer, Warner explains Manuel Duque, CFO. Portugal. working on the scripts and we Bros. International Television With shows like The Voice, Got Talent, Idols and other shiny ‘In the current plan to start production next Production, Portugal. floor productions, Valentim de Carvalho teams often with major industry environment, year’. ‘In the last years, have been Apanha se puderes, the Portuguese version of Rade producers like Shine Iberia Portugal or FremantleMedia to deliver and specially in a small the Cage, produced for TVI Coral Europa has been noticed the changes in the the best TV programming in Portugal. market like Portugal, it VC Filmes has recently produced two series of the format Sim, Chef! licenced from CBS producing 1,000-1,500 hours behavior of the viewers, with the VC Filmes, its content production company, produces weekly is very important to be per year, but it plans to reach growth of the consumption of shows like Cá Por Casa and Donos Disto Tudo, both comedy series able to diversify and is not possible to stay within a single area to 2,000 in 2019. ‘We want cable operators, as well as online on RTP, staring major Portuguese talent like Herman José, Joaquim or genre. We have to master a much wider range of formats and to get closer to the Pay TV platforms. In general, we produce Monchique, Eduardo Madeira and Manuel Marques, among others. markets, and that’s what we do, without sacrificing a single bit of networks and digital platforms. entertainment. In 2018 we are On the same station, it has on air the daily game show The Joker, the quality. And I tell you for sure, cost to quality we are second to none’ International co-productions producing the following original Portuguese version of the format licensed to Global Agency. concludes Duque. and production services are formats: Portugueses pelo Mundo Jacinta, a 2-episodes miniseries for two key assets to improve our (2010–2018) for RTP, Super TVI sold in 15 countries position globally. But there are Nanny (2018) and Terra Nossa three main limitations: language, budgets and promotion/marketing (2018) for SIC, and Apanha se Supper Nany is a good example of doc- of the country’s advantages’. Puderes (Raid the Cage) and First reality formats adapted for the Portuguese ‘Portugal is a small market of 10 million people, so budgets are not Dates for TVI’, he adds. market, in this case for SIC high. Moreover, Portuguese is the sixth language in the world. So, if Cardoso further explains: ‘The we produce it will be for Portugal only, as Brazilian don’t understand Portuguese market is in constant evolution. The main international our accent. It’s important to make bigger efforts in sponsoring our entertainment formats are produced in Portugal with low budgets. advantages for audiovisual production’, he comments. For example The Voice, Got Talent, Masterchef. The challenges we According to the executive, the country has several benefits: 1) have are the low budgets and the small size of the market with only security, 2) weather and daylight (270 days over 365), 3) production three potential clients’. values, 4) highly-skilled technicians and talents; 5) fiscal facilities for To conclude, he completes: ‘The advantages of the Portuguese human resources and incentives; 6) unequaled prices. ‘The budget market are the budgets, locations and geographical and for a telenovela is €45,000 per episode, while a series could be from meteorological conditions. In the medium term, our goal is to start €70,000 to €100,000’, concludes José Silva Pedro. producing fiction and formats for the upcoming digital market’.

• 26 • PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL • 27 • PRODUCERS

SP Entertainment: formats with global appeal

Launched in 2014, SP shows. Eleven questions, two players, one host. It is a cultural- Entertainment is a didactic show, that perfectly fit on the pubcaster screen’, says key division from SP Bakker. Televisão, the leading Noticias do meu pais it’s a weekly docu-reality about the Portuguese production E N T E R T A I N M E N T Portuguese Diaspora. It offers news of Portuguese living company, in charge of abroad in two different countries per program. Two seasons developing and producing have been produced: first, with 9 programs, and second one new entertainment formats with 16 programs shot in France, Luxemburg, Switzerland, South for the local and international Africa, Thailand and Argentina, among others. The show is offered market. internationally by Maluc Entertainment (Mexico), and there is an It is led by Piet-Hein Bakker, interest from the USA for a local adaptation. Piet-Hein Bakker, managing director, managing director, with a big The company has also SP Entertainment experience in the entertainment produced two kids programs and format business since mid-nineties. ‘We are focused in the for Panda: one augmented development of programs that can be licensed as formats in the reality show called Codigo global market. A good example is Brainstorm, a quiz show created Panda, and one virtual reality and produced for RTP: it is the first time the pubcaster bet on a daily show Caderneta Panda. original show’. ‘There is a huge opportunity SP Entertainment has produced 280 programs, broadcast 3-4 in the VR/AR field to explore times a week at 9.30pm. The show is being negotiated in Poland new business opportunities for adaptation, globally distributed by Dentsu’ Story Lab. ‘We were and we want to go towards able to gain continuity with this formats, following the big American them’, concludes Bakker. Brainstorm, a quiz show created and produced for RTP

Endemol Portugal Shine Iberia Portugal

With 25 years, Endemol Operating since 2012, Shine Iberia Portugal serves Portugal works as a separated office the three national from Endemol Portugal. Rui Ávila and broadcasters, plus Hélder Marques, executive producers: the cable network 24 ‘Sixth edition of The Voice Kitchen and MundoFox. will premier on RTP, Lurdes Guerreiro, executive sames as Missão: producer: ‘We have produced drama 100% Português, and series in the past, like Miúdo Graúdo for Kitchen Nightmare on RTP (19 episodes, 2016-2017). In the TVI. Second season Lurdes Guerreiro, Executive Producer, entertainment field, we’ve been producing of Cosido a Mão (BBC) Rui Ávila and Hélder Marques, executive Endemol PortugalCoral Europa Big Brother or Secret Story (7 seasons), Your will premier on RTP, and producers, Shine Iberia Portugal Face Sounds Familiar, both for TVI and E docu-reality Married at First Sight is being produced for SIC’. agora o que é que eu faço? a DIYS day time ‘We have own and third-party formats to adapt. Production cost weekly show (Saturday) for SIC and SIC is highly competitive in Portugal, as well as the atmosphere for TV Mulher, done along with Ikea’. work. We produce the same quantity of hours as in other developed Endemol Portugal has produced the market, but our budgets are lower’. culinary show Cozinha com Twist for 24 A big budget prime time show can Kitchen, and five seasons of the stand-up cost around 100,000€ per episode: comedy Tropa D’Os Tuneza for MundoFox. ‘We produce over 120 hours a year. For RTP, the local version of The Brain, The big challenge is to produce for Big Brother Secret Story Os Extraordinarios, a talent show about other platforms. On cable TV, we have people with extraordinary abilities. worked with SIC Mulher for 100 Tabues, ‘Portugal is an atypical market: it is not Europe but it is not Latin or Papa Quilometros for 24Kitchen/FOX’. America, either. We have a unique offer on game and talent shows ‘From now till end of the year will and we also develop own formats here, like the dating show Love be having shows competing each other Married At First Sight for SIC on Top, whose seventh season premiered last August on TVI/TVI on TV: last month, we had prime time Reality. It is a co-development, and we distribute the format globally’, shows in RTP and TVI; and next we have one show in the main concludes Guerreiro. broadcasters: TVI, SIC and RTP’, conclude Ávila and Marques.

• 28 • PRENSARIO INTERNATIONAL services exhibitors

Universal Cinergia: Macias Group: SBT: Brazilian drama Booth: #P-1.B1 focus in Portugal 50 years of dubbing with global taste

Since Macias Group Another important move for SBT is the SBT’s objectives started in 1968, it development of its international channel. in MIPCOM this has grown from The second largest TV network in Brazil is year is to secure a small company planning to expand its feed to the world a partnership that to a multinational in 2019, with Portugal as one of the main will ensure that the company with targets, ‘due to the common language as international feed of offices and studios well as the large Brazilian colony that lives the channel will be in in Mexico, USA and in the country’, say the executives. ‘One of Portugal in 2019’, they conclude. Brazil. The growth was also noticeable on its output Liliam Hernández, CEO, Gema Lopez, COO, and Elisa Aquino, sales & marketing executive capacity as well Mar Enriquez Macias, EVP, and Valeria Macias COO Carolina Scheinberg, sales manager, and Goyo Garcia, as on its technical sales executive Universal Cinergia Dubbing (USA) starts the fall season infrastructure. consolidating its position as one of the leading global dubbing Mar Enriquez Macias, EVP, explains: ‘One SBT (Brazil) main attraction at MIPCOM studios in the industry with clients such us FOX, NBC-Telemundo, recent big leap was a couple of years ago this year is the telenovela The Adventures Lionsgate, Deluxe, Televisa, RCN, Caracol and Nippon TV, among when the industry changed dramatically into of Poliana, based on the classic novel by others. a fully digital and tapeless workflow and our Eleonore H. Porter, Pollyanna, which tells The studio offers dubbing and subtitling in Spanish, Portuguese, company did a complete update and upgrade the story of a happy young girl who always English, French and Castilian to distributors, digital platforms, on our IT infrastructure’. looks at the bright side of things, no matter channels, content aggregators and independent producers. Today, its production workflow is 100% digital what happens. Liliam Hernandez, CEO: ‘Our newly renovated studios in São and tapeless. This rapid pivot during that big The drama is expected to have 450x’45 Paulo (Brazil) have been working non-stop in Portuguese with change helped the company to innovate and provide new episodes and in three first months of highly efficient turnaround time. The Mexico studios are working services to its clients such as accelerated delivery of their localized exhibition it has reached an average of 20% at full capacity, leading to the possibility of opening new studios titles, video game localization as well as Closed Captioning and share in the 8.30pm timeslot. ‘The telenovela there, in order to meet the growing demand for Spanish Audio Description for the blind services. Macias opened our new appeals to the whole family with a storyline language dubbing’. location in Mexico City: International Dubbing Factory (IDF), where that is safe for kids, with no strong content, Unreal, The Crown, La Seleccion, Second Chance, it has a Dolby certified theatrical dubbing and mixing stage. and at the same time interesting for adults’, That is My Life, Pope – The Most Powerful Man ‘We have dubbed thousands of hours in our 50 years of being in explain Carolina Scheinberg, sales manager, in History, Matter of Respect, Nashville, Anger business: Friends, Seinfeld, The Sopranos, Barney, ALF, among others. and Goyo Garcia, sales executive Management, Verdades Ocultas, Señor de los Cielos, The most recent have been Gotham, Star Trek: Discovery, My Little Another hot show SBT highlights is Broken Pieces, La Doña, among others are some of Pony, Supermax, Cidade Proibida, Riverdale, Billions, Flash, Señor Avila, The Motorcycle Girl, a 26x’45 drama series top titles recently dubbed. ‘We continue working Chicago Fire, Will and Grace, Young Sheldon. Also, various feature films featuring a young woman who gets with most important Turkish distributors, as Turkish such as: IT, The Nun, Smallfoot, Storks, Game Night, Crazy Rich Asians’. pregnant after a quick affair. Unbeknownst dramas dubbed in Spanish are very successful, as Enriquez Macias continues: ‘Our main languages have traditionally to her, her lover is married and a millionaire. well as telenovelas, feature films and animation’. included Latin American Spanish and Brazilian Portuguese. We have His greedy wife, after learning of the baby, The company has a unique approach to Portuguese TV industry, recently renewed our studios in Miami to offer HQ English dubbing. poisons her husband and sends killers after having dubbed the Emmy International winner series Blood Ties, With the increased need for content from streaming platforms, a Joana and her son. Joana decides to runaway co-production from SIC and Globo TV, sold in many countries from new need for high quality English dubbing has come to the industry. from Rio and move to São Paulo to start a Latin America. We renewed our studios in Miami specifically for English dubbing, new life, working at a motorcycle express Cinergia is looking to enlarge that relationship with the and we are building more dubbing rooms in order to accommodate delivery service. Season 2 will be ready in community and that’s why Elisa Aquino, sales & marketing the increase demand for it’. 2019. executive, has travelled to Lisbon before MIPCOM to meet the ‘The biggest challenge is to make sure that the clients are able top content companies in Portugal. ‘The objective is to present differentiate between established studios like us and “pop up” our services to distribution, acquisitions, producers and offer them studios that do not have the infrastructure or the experience to our expertise, experience, competitive pricing and outstanding give clients the service they need. These studios usually provide customer service’, she highlights. substandard quality and service but they offer cheap prices that Universal Cinergia sponsored for the first time the International lure clients to work with them and more often than not, the clients Emmy Awards. ‘This action placed us in a unique position to reach have to re-dub their content is rejected by broadcast networks or out and connect with top production and distribution companies at streaming platforms’, he remarks. a global level. We are the first dubbing studio to join the prestigious ‘We plan to expand our output capacity to accommodate the group of companies sponsoring the event’, adds Hernandez. increased demand for localization services and we will continue She concludes: ‘Our passion for our work is what drives us. Being to improve our technology to keep up with the demands of the close to the customers, knowing their needs and demands is key industry. We are also expanding to offer more services to clients to delivering good quality and maintaining a lasting business such as the production and localization of audiobooks’, concludes relations’. the executive. The Adventures of Poliana reached 20% of share in the slot of 8.30pm

• 30 • PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL • 31 • special REPORT - funds ICA: competitive incentives to foster Portuguese audiovisual

The newly created supporting funded by the Tourism Board and implemented by the Portuguese Film and Audiovisual Institute (ICA) is a key tool to promote Portugal in the global marketplace. But there are more local programs to increase the Portuguese national production. Let’s take a look. Carga, a thriller feature films premiered in 2018 Blue Breath, documentary supported by ICA funds

As a public institute integrated in the of promoting our territory indirect administration of the State, the main as an attractive filmmaking Portugal: writing & development program Portugal: ICA fundings, purpose of the ICA is to support the entire destination, in 2018 ICA has winners – in thousands of € (2014-2017) by programs (2014-2018). process of developing film and audiovisual strengthened the incentives Crim 140 work in Portugal. The Institute has been available for producing or co- Internationalization Vende-se Filmes 140 the main contributor to enlarging cultural producing films in Portugal’, Sparkle Animation 140 New Talents diversity, with particular focus on the film initiates the 2018 ICA Cinema/ First Plays and audiovisual sectors. Audiovisual Brochure. Ukbar Filmes 130 14% 3.5% ‘Portugal has a large installed filmmaking ICA has also broadened Fado Filmes 120 capacity with highly skilled professionals, the scope of application to Sardinha em Lata 105.4 Audiovisual signifying that we can increasingly not only the audiovisual sector and Alfama Filmes 90 21.5% 61% Multimedia export our films to international markets reduced the amount of eligible Coral Europa 90 Cinema but also bring international filmmaking to expenditures (from €1 million SP Televisao 90 the country. In that regard, and in the aim to a minimum of €500,000 or David & Golias 90 €250,000 for documentaries). Bando à Parte 80 Source: ICA This focus on the international Real Ficçao 80 expansion of the Portuguese Terratreme 70 film and audiovisual sector beActive to film and TV with the minimum Qualified also involves attending the 50 Portuguese Production Expenses (QPPE) LX Filmes 44.5 sector’s main events, an effort of €500,000 (USD 600,000) for fiction and we will seek to extend to the Source: ICA 30 60 90 120 150 animation and €250,000 (USD 300,000) for industry professionals. documentaries’. 2018 is marked by the complies with public service in this area. Up to know, sixteen projects have applied intense efforts to legislate and regulate The 2018 ICA Cinema/Audiovisual to the cash rebate supporting system the sector. These efforts, which apply to the Brochure presents around 80 Portuguese created by that has taken shape in Portugal entire sector, are aimed at endowing the film films and audiovisual creations made in 2017 and is being promoted internationally since and with the support of the Institute, covering MIPCOM 2018. There are productions co- audiovisual industry with a legal fiction, documentaries and animation. productions on cinema with Spain, three with framework that best serves the interests France, Germany, and one between Portugal/ The King’s Favorite, an epic drama series for RTP and globally of creatives and professionals and best Tourism Fund Spain/France, as well as productions in distributed by Beta Films (Germany) Interviewed by Prensario in this edition, Portugal (three), USA (two), India and Luíz Chaby Vaz, president of Brazil. On the audiovisual side, there are Portugal: number of projects, by programs Portugal: ICA funding evolution, by ICA explains how Portugal productions in Portugal and Germany programs – in thousands of € can become a strategic Production audiovisual destiny for the 40 Writting & Development 37 3,000 Innovation 35 global content production 35 Production 2,500 thanks to this new fund 30 28 that aims to promote the 2,000 25 23 country’s advantages, but offering strong benefits to 1,500 20 international producers. 15 1,000 He describes: ‘Portugal 10 Writting & Development created one of the most 500 competitive incentive 5 Innovation system in Europe: a cash rebate, funded by the 2014 2015 2016 2017 2014 2015 2016 2017 2018 Tourism Board that applies Source: ICA Source: ICA Omen, an animation coproduced with Zero de Conduite (France)

• 32 • PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL • 33 • distributors

TVI/Onza: to position Portuguese drama in the global marketplace

movies, all them produced by the Group’s prodco Plural Entertainment. ‘We also have five youth series co-produced with Coral Europe, such us Inspector Max (26x’50) and El Portal del Tiempo’, says the executive, who promotes at MIPCOM three big telenovelas: Payback

Margarida Pereira, Head of Acquisitions and Paula Membiela, sales manager, (120x’50), The Gipsy Heiress International Programming Onza Distribution and The Value of Life. To improve Portugal TVI considers the global content sales business position in the as key for the internationalization of Portuguese global market, drama. ‘It is the top #1 priority for the group, as the Pereira believes the domestic market is very small, so we need to go Portuguese drama further. Only with the sales or co-productions we’ll must be ‘better reach our objectives’, highlights Margarida Pereira, Head marketed’; companies of Acquisitions and International Programming. must attend more The Only Woman is the top telenovela on TVI’s tradeshows, and have catalogue: ‘It was sold in more than 70 countries, and we to achieve a sale are receiving new sales every year; another key titles is in a key territory The Gipsy Heiress (2018), sold in four territories. We are in which that title very proud of our results, but we have to work harder works very well. to strengthen ‘We also think in The Value of Life and The Gipsy Heiress, two our presence’, co-productions with highlights for MIPCOM stands the executive. international companies, She underlines that but we understand that the linguistic barrier is big. We are figuring Portugal ‘is not in the map of out new strategies in this sense’, she concludes. global buyers’, and that’s the TVI international distribution is in charge of Onza Distribution big effort the industry must (Spain), excluding the Portuguese-speaking African countries (known done. ‘When we launch a new as PALOP), which are managed by TVI directly. telenovela, our key territories After the success of The Only Woman in Africa and South America it are Latin America and CEE, has arose a new interest of this type of content on the global market. apart from the Portuguese- This year Onza has started to open the Eastern European market speaking territories, in which and we have closed important agreements in different territories. we are focused. The rest of The second season of The Only Woman is on air at A+ Africa and the world is in charge of Onza first season has recently been premiered at M6 (France) and TVP Distribution (Spain)’. (Poland). TVI has a good presence in Payback has been acquired by Polish channel TVN and the Serbian African-speaking countries distribution company DI & Mavision for the ex-Yugoslavian countries. The Only Woman sold in 70 countries such us Mozambique and In addition, Portuguese series are starting to be demanded in other Angola with two business countries: the distribution company has recently closed a volume lines: first with its channel deal of six miniseries for Univision VOD platform. TVI Africa, which has a short During this MIPCOM edition, Onza presents two new telenovelas window and some times it that promise to be a new success: The Gipsy Heiress, which tells the broadcast the telenovelas up story of an exotic beauty raised by a Gipsy family after she was to date with Portugal; and kidnapped as a baby and years after she will inherit a major fortune; second through direct sales to and The Value of Life, expected to be the last hit of the Portuguese local broadcasters. channel. Shot between Brazil, Portugal and Lebanon, this story goes For MIPCOM, the company around the lives of a woman and a man who don’t know each other is promoting 50 telenovelas, but they share a deep bond as they both wake up from an eight-year- Inspector Max, youth series co-produced six miniseries and 52 TV old coma on the same day. with Coral Europa

• 34 • PRENSARIO INTERNATIONAL distributors distributors

SPi: expanding RTP: content meant for the Portuguese taste global audiences

SPi is a spin-off of one of the leading internationalization in Latin America, catalogue, with shows such as agreements and all the Portuguese production companies, SP with focus on Colombia, country costume dramas, crime, comedy, associated exploitation Televisão and operates in the areas of where SP LA Different has opened web series focusing on dates or rights has become an extremely complex licensing and sale of ready-made and in 2017 with the aim to create even a documentary series about issue. When we identify a distribution format rights internationally. In addition to original stories for the local market José Amaral, director the future with international partner, we believe that it can bring real the domestic market and led by José Amaral and for OTT platforms. recognition’, describe the value to our business, be it for its know-how it spearheads SP Televisão’s process of ‘Beyond the ready-made and format distribution, SPi is executives. or the markets and clients it holds. It is a especially focused on developing ‘Being Portugal a small relationship of trust build over the years. co-production deals in the international country, it has always been big Yet for each project, and depending on its market. We are in negotiations to develop when it comes to reach capacity, sales potential, we try to find the partner three projects, and promoting international quality and creativity of its that better fits its distribution’, conclude the productions in Portugal’, he explains. professionals. It has a lot to offer executives. From the diverse catalogue of 17 Cristina Viegas, general commercial director, and Vera Taquenho, business development, RTP and this results in more and telenovelas and 10 series written and more foreign producers wanting Radio e Televisao de Portugal (RTP) has to shoot here. We have light, colour, unique an extremely rich audiovisual archive. In vegetation (mainland Portugal, Azores and the past, its content was not made with the Madeira), an extraordinary historical and purpose of being marketed abroad, but now architectural heritage, and producing here, almost everything the pubcaster produces is compared to other markets, is significantly meant for global distribution. cheaper’. ‘The content we sell the most is fiction RTP experiences relating to international and documentary series’, highlight Cristina co-production have been ‘very interesting Promotion of SP Televisão as a production hub Viegas, general commercial director, and and we want to strengthen them’, explain Vera Taquenho, business development, RTP. Viegas and Taquenho. Vidago Palace, a and a strategic partner in Portugal. Serials such us Voo Direto Cidade Despida, RTP/TV Galicia co-production, is a good 2077 – 10 segundos para o futuro, a science fiction series Emmy-Winner Laços de Sangue, a co-production with TV Globo Sinais de Vida or Aqui tão Longe (SP Televisao), example of this. ‘For historical relations, distributed by Authentic (worldwide except Latin America and (Brazil), is one of the top titles on SPi catalogue Portuguese-Speaking countries) and Onza (Latin America) or more recently Vidago Palace, globally common language or geographic proximity Development of co-production deals produced by SP Televisão, either for SIC distributed by Banijay Rights; Madre Paula we regularly do co-productions with the or RTP, the top five titles that have been in the international market. sold to Latin America and Eastern Europe; Portuguese speaking countries, Angola, distributed globally are the Emmy-Winner A Filha da Lei, sold to Eastern Europe; 2077- Mozambique, Cape Vert, Brazil, Spain and Laços de Sangue, in co-production with TV 10 seconds to the Future, sold to Europe; and other European countries’, they add. Globo (Brazil), the series Voo Directo and O Povo que Reza, sold to Latin America. RTP Among other things, co-productions Distribution of Fiction Content: Lua Vermelha and the telenovelas Perfeito also has good entertainment formats, like allow RTP to work with other kind of Coração and Coração D’Ouro. Ready-made, Formats and Brainstorm and Receitas lá de Casa. budgets, share know-how and incorporate ‘What distinguishes us the most is our cross-cutting elements in the stories which Original Paper Formats. diverse content, which comes from our makes content travel more easily. obligations as a public broadcaster. We ‘Distribution partners are a key element. can produce for a mass, a niche or totally With the rise of platforms popping up around digital audience. This translates into a wide the world, the management of licensing Appaaixonados, web series nominated for Acquisition and management Prix Italia 2018 of shareholdings in Production Companies Worldwide - SP La Different opened in Bogotá, Colombia in 2017.

LISBOA | BOGOTÁ www.sp-i.pt [email protected]

Vou Direto co-produced with Angolan prodco Semba and simulcast on RTP1 and TPA2 • 36 • PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL • 37 • SALES - DISTRIBUTION

SIC, from trendy Portugal to Global markets

“Soap Awards France 2018, both in negotiations in a key territory. ‘In Europe we have sold titles to Rai Uno (Italy) and Novelas TV (France); in CEE, TVP (Poland), Tallin TV (Estonia), TV8 (Turkey) and Planet TV (Slovenia), and FOX Africa has licensed Blood Ties’, adds Vieira. The division is also focused on the sales to OTTs and digital platforms. ‘We have licensed content to Netflix, Amazon, Filmin and Pantaflix, mostly focusing on our exclusive stories on Cristiano Ronaldo, Jose Mourinho and Jorge Mendes, concludes the executive.

Global Agency: high quality, long SIC Content Distribution team lead by Joao Pedro Nava (centre), director, surrounded by Rafael Silva, Cindy Barardo, Carlota Vieira and André Silva running Portuguese dramas As one of the leading broadcaster in Portugal, SIC has also built a Global Agency, a leading strong reputation in the global market through the distribution of worldwide distributor, has been its telenovelas, formats and documentaries having developed the following for successful, quality SIC Content Distribution website and LinkedIn presence. and unique content from Portugal Led by Joao Pedro Nava, distribution director, and Carlota Vieira, such a long time. Izzet content sales manager, SIC Content Distribution’s catalogue Pinto, CEO, explains: highlights 12 HD telenovelas (adding on 2 new titles ‘We have realized every year). The division is also in charge of the that the country’s international channel distribution to the OTTs content formed by and Pay TV operators. very high-quality In the content field, the division handles productions and direct sales with some territories and embraces long-running dramas partnerships on others, with key players in Izzet Pinto, CEO that meet our clients’ the market, such as: Global Agency (Turkey) needs. We met with SIC sales team at MIPTV 2015 market for in charge of CEE, Côte Ouest Audiovisuel (Cote the first time. We kept a close eye on their content and agreed to d’Ivoire) for Africa, 7A Media work together at the beginning of 2017’. (USA) for the Spanish Speaking He continues: ‘We are exclusively representing them in Central countries in America, among Eastern Europe and CIS countries. One of our main focus is to other. ‘We can do sales globally, increase awareness to Portuguese dramas at the same time and but always coordinating the create a popularity for them in the world’. strategies with our partners’, ‘Many major broadcasters in explains Vieira. this region has niche channels Aside Blood Ties, top targeted to their female audience. sales are also Heart of Gold, Largest part of these channels’ More than Love, and Frozen prototypes is telenovelas. memories. ‘We are tailoring our The fact that SIC’s titles has a telenovelas for international Frozen Memories, brand new series large number of episodes is a markets by both editing our highlighted for MIPCOM plus as the novelas are being titles and adapting extra broadcasted daily, meaning it’s generated content. We are also consumed fast. This is surely an considering to develop a kind advantage’, adds Pinto. of “super series”, adapted to the Regarding strategic deals, global market’, she adds. the executive concludes: ‘We In the Americas, 7A Media closed deals for More Than is promoting two key titles Love and Heart of Gold to in this new format: Frozen Serbia, Montenegro, Bosnia and Memories (110x’ 45), winner of Hercegovina, Macedonia and Gold World Medal – telenovela Slovenia. After the successes category at 19th World Media at these countries, we believe More Than Love and Heart of Gold were Sold in 42 countries, Emmy winner for best Festival, and More than Love telenovela, Blood Ties was, co-produced that we will expand many sold to Serbia, Montenegro, Bosnia and (107x’45) winner of “Best Hercegovina, Macedonia and Slovenia between SIC and TV Globo executed by SP more territories’. Televisão Telenovela of the year” at the • 38 • PRENSARIO INTERNATIONAL