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City of Toronto Curling Strategy Taking Stock: Phase 1 Findings

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City of Toronto Curling Strategy Taking Stock: Phase 1 Findings City of Toronto Curling Strategy Taking Stock: Phase 1 Findings August 2020 Facilities Master Plan The Parks and Recreation Facilities Master Plan (2019 – 2038) is a 20-year plan approved by Council in 2017 for new and enhanced recreation facilities to meet the needs of our changing city. The Plan measured service levels by calculating the provision of recreation assets on a per capita basis. Analysis found that the per capita supply of City-owned curling sheets in Toronto is in line with or exceeds the benchmark for large GTA and Canadian cities, and this supply is augmented by privately owned facilities. Based on this analysis, no new curling facilities were recommended. 2 Council Direction Since the Facilities Master Plan was City Council directed approved, closures of three privately staff to: owned curling facilities, including two in "Monitor and assess trends and Toronto's west end, have altered the participation in curling including context of curling in the city. considering the capacity of existing private and public curling facilities, opportunities to make In October 2019, as part of approval of interest in curling broader and more inclusive and to consult with the Facilities Master Plan relevant stakeholders on potential Implementation Strategy, City Council opportunities and report back in directed staff to assess trends and the fourth quarter of 2020." participation in curling. 3 Project Timeline and Phases of Work Phase 1: Phase 2: Taking Stock Identifying Opportunities Reporting out Assess supply of and Review existing City ice Final recommendations demand for curling ice facilities, provision relating to facilities, in Toronto. models for curling ice, financial models and and sport development programming. Identify gaps and opportunities. opportunities. Develop cost estimates and funding options. Staff Report to Council Q1_Q2 2020 Q2_Q3 2020 Q4 TBC 4 Phase 1 Information Gathering Information to inform Phase 1 analysis was gathered in several ways: • We conducted interviews with representatives from Toronto curling facilities based on a standard questionnaire about facility use and condition, ice utilization and sport development. • We undertook additional interviews with representatives from recently-closed curling facilities, facilities outside Toronto, high school curling coaches, and programming and facility experts. • We analyzed data from sources including Toronto curling facilities, CurlON and Curling Canada to explore questions such as how many people curl and how curling facilities are used and accessed. • We reviewed comments provided by Torontonians through the dedicated project website. • We tested our findings with a Stakeholder Reference Group including Curling Canada, CurlON, the Toronto Curling Association, the West End Curling Committee and experts in sport development, accessibility and inclusion. 5 Context for Curling 6 Curling in Toronto by the Numbers 8/51 6,000 7 to 100 curling estimated members age range of facilities/sheets in in curling clubs and participants Toronto leagues 128 $25 high school typical cost to try curling teams curling one time 7 Curling Facilities in Toronto 8 Types of Toronto Curling Facilities Curling-Focused (33 sheets) Full-Service Athletic Clubs (18 sheets) Tam Heather Curling & Tennis Club Granite Club 8 (City-owned, run by community group) 8 8 Leaside Curling Club 6 Toronto Cricket, Skating & Curling Club (City-owned, run by community group) 6 East York Curling Club 4 Donalda Club (City-owned, run by City staff + community group) 6 Royal Canadian Curling Club 5 High Park Club Operating model focuses on maximizing ice use (main Operating model focuses on availability of ice for revenue stream). All facilities operate at/over capacity. member use. Ice is not generally available to the public. Ice is primarily used by members and seasonal or Significant initiation fees and/or waiting lists are typical. occasional rentals. Typical member cost is $400-$600 to Some community ice use (e.g. school curling) when not in curl one night per week, less for youth and seniors/daytime use by members. leagues. Some community use, e.g. school curling. 88 = sheets of curling ice 9 Recently Closed Facilities Golf & Country Club Model for Curling The three recently-closed curling facilities in Facilities Toronto operated within Golf and Country Clubs. • Popular model across Canada • St George's Golf & Country Club (6 sheets) closed in spring 2020. • Year-round facilities shared by golfers, curlers and social • Weston Golf & Country Club (6 sheets) and Scarboro Golf & members, often with limited Country Club (6 sheets) closed in 2018. overlap • Golfers typically pay higher fees Although the specific circumstances differ, each closure related to a and have a greater role in decision to prioritize golf-related activities. governance • Cost of curling is typically higher The principle reason behind the closures was not lack of demand than at a curling-focused facility or potential revenue related to curling. • In addition to use by members, ice may be available for rental by outside groups, schools, etc. 10 How do people participate in curling in Toronto? As members of curling clubs that operate at curling facilities. Roughly 4200 people are members at Toronto curling clubs. As part of leagues or groups that rent ice from curling facilities. Roughly 1800 people are members of seasonal leagues (20+ weeks). Participation fees range from $300-$400. Others curl through organized for-profit sports organizations at a cost of roughly $25/person for 2 hours. Individuals or teams can sign up for fall or winter sessions (roughly 10 weeks). At school. Toronto has roughly 128 high school curling teams plus elementary school, college and university programs. Most curling facilities offer ice to school and university/college teams for practice and competition at low or no cost. Through sport development programs. Many Toronto curling facilities offer Try Curling events, Learn to Curl courses and other programs for new curlers. Costs are often subsidized and in some cases participants can apply fees to the cost of becoming a club member. Through family, social and corporate events (one-time or occasional participation). It costs roughly $200 ($25/person) to rent a sheet of ice for 2 hours with an instructor. 11 What are Torontonians saying about curling? “Curling is a core Canadian sport, healthy for all ages, and a good winter activity” “As a senior curler for only 3 years, I find it healthy, competitive and fun for those long winter months” “Participants can be almost any age, costs are minimal and it is very social” “We have produced many elite Olympic athletes from our Toronto clubs” “I’m perplexed that finding a place to participate in this Canadian sport would be so difficult” “Our students took Toronto pins to give away at the OFSAA high school curling championship in Fort Frances. The kids felt great about representing Toronto. Sometimes curling is not considered as big a thing in Toronto as in other places, but we are here to represent the city and show how friendly Torontonians can be.” “My son’s high school will no longer be able to have a curling program because there is no available ice” 12 Statements are based on public and stakeholder comments, quoted or paraphrased to convey common themes. Supply of Curling Ice 13 Toronto’s Supply of Curling Ice Toronto has 51 sheets of curling ice in eight facilities. The supply of curling ice differs across the city. • With the closure of curling facilities at St George's in 2020 and Weston in 2018, there is no curling ice available in Etobicoke York. • North York's supply is the highest in the city with 26 sheets, however 18 sheets are within full-service athletic clubs and are not generally accessible to the public. • Overall, Toronto and East York has the highest supply of publicly accessible curling ice, with 17 sheets available in curling-focused facilities including one city-owned facility. • The closure of curling operations at Scarboro Golf & Country Club in 2018 reduced Scarborough's supply of curling ice to 8 sheets. 14 Per Capita Supply of Curling Ice With the recent closure of 3 privately owned curling facilities, 2 in the west end, the amount of curling ice per person has decreased since 2017. The supply of City-owned curling ice remains unchanged. *Per capita provision expresses population per sheet of curling ice. Rates were calculated using estimated population data (2.87M) from the approved Facilities Master Plan. 15 How Much is Curling Ice Used in Toronto? How is ice utilization Full-Service Athletic Clubs Curling-Focused Facilities calculated? • Fewer than 65 members Operating At Capacity Operating Over Capacity A typical measure of ice per sheet • Between 65 and 125 • More than 125 members utilization is members per • Operating model focuses members per sheet per sheet sheet. The benchmark for on availability of ice for • More than 23 bookings • More than 27 bookings good ice utilization is 100 to members rather than per sheet per week per sheet per week 125 members per sheet. This high utilization does not account for use by • Waiting lists for most • All leagues are full non-members which is • Includes: leagues significant at some facilities. • Includes: • Granite Club • Includes: • Leaside Curling Club To account for non-member • Toronto Cricket, use, City staff estimated • Royal Canadian • High Park Club weekly ice bookings per Skating & Curling Curling Club Club sheet base on information • Tam Heather Curling from curling facilities. This • Donalda Club includes member use and & Tennis Club seasonal/occasional rentals. • East York Curling Club 16 Accessibility of Curling Ice Toronto curling facilities support participants with a wide range of physical abilities: • Most facilities have either full or partial accessibility for wheelchair curlers through a combination of elevator, ramp and lift installations. Toronto facilities also host competitive wheelchair curling teams and competitions. • Equipment such as sticks, stabilizers to improve balance, and lighter rocks for children is available to adapt curling for a broader range of participants.
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