Pattern 2019 (To Be Revised Within the Cycle of Three Years)

JSPM’s RAJARSHI SHAHU COLLEGE

OF ENGINEERING TATHAWADE, PUNE-33 An Autonomous Institute Affiliated to Savitribai Phule Pune University

Choice Bases Credit System (CBCS) Syllabus of Master of Business Administration (MBA) under the Faculty of Commerce and Management of Savitribai Phule Pune University, Pune

Pattern 2019 (to be revised within the cycle of three years)

OF ENGINEERING TATHAWADE, PUNE-33 An Autonomous Institute Affiliated to Savitribai Phule Pune University

MASTER OF BUSINESS ADMINISTRATION (MBA)

SYLLABUS STRUCTURE

SPECIALISATIONS OFFERED

 MARKETING  FINANCE  HUMAN RESOURCE  OPERATIONS AND SUPPLY CHAIN  INFORMATION TECHNOLOGY & BUSINESS ANALYTICS  INTERNATIONAL BUSINESS

Pattern 2019 JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University

F. Y. Master of Business Administration (MBA)

Semester-I

Teaching Semester Examination Scheme of Marks Credits Scheme Course Course CE MSE ESE Code TH TU PR TW PR OR TOTAL (20) (30) (50) TH TU PR TOTAL

MBA1101 Managerial Accounting 2 1 -- 20 30 50 ------100 2 1 -- 3

MBA1102 Organizational Behavior 2 1 -- 20 30 50 ------100 2 1 -- 3

MBA1103 Economic Analysis for 2 1 -- 20 30 50 ------100 2 1 -- 3 Business Decisions

MBA1104 Research Methodology 2 1 -- 20 30 50 ------100 2 1 -- 3

MBA1105 Basics of Marketing 2 1 -- 20 30 50 ------100 2 1 -- 3

MBA1106 Digital Marketing & Social 2 1 -- 20 30 50 ------100 2 1 -- 3 Marketing MBA1107 Generic Elective –1 1 1 -- 20 30 ------50 1 1 -- 2

MBA1108 Generic Elective –2 1 1 -- 20 30 ------50 1 1 -- 2

MBA1109 Communication Skill-I ------Non- Credit MBA1110 Skill Enrichment Activity ------Non- Credit MBA1111 Alternative Study Credit 1 1 ------50 50 1 1 -- 2 Course Total 15 9 -- 160 240 300 -- -- 50 750 15 9 -- 24

GENERIC ELECTIVE SUBJECTS: (ANY ONE FROM EACH ELECTIVE) SKILL ENRICHMENT ACTIVITIES (ANY ONE)

Elective Code Course Title a Field Work

Generic MBA1107A Management Fundamentals b CSR Activity Elective –1 MBA1107B Indian Economy c Entrepreneurial Activity Essentials of Psychology of Generic MBA1108A Elective Managers –2 MBA1108B Legal Aspect of Business

MBA

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University

F. Y. Master of Business Administration (MBA) Semester-II Teaching Semester Examination Scheme of Marks Credits Scheme Course Course Code CE MSE ESE TH TU PR TW PR OR TOTAL (20) (30) (50) TH TU PR TOTAL MBA1112 Marketing Management 2 1 -- 20 30 50 ------100 2 1 -- 3

MBA1113 Financial Management 2 1 -- 20 30 50 ------100 2 1 -- 3 MBA1114 Human Resource Management 2 1 -- 20 30 50 ------100 2 1 -- 3 MBA1115 Operation Research 2 1 -- 20 30 50 ------100 2 1 -- 3 (Maths) MBA1116 Operations & Supply Chain Management 2 1 -- 20 30 50 ------100 2 1 -- 3 MBA1117 Specialization Core – 1 2 1 -- 20 30 50 ------100 2 1 -- 3 MBA1118 Generic Elective –3 1 1 -- 20 30 ------50 1 1 -- 2 MBA1119 Generic Elective –4 1 1 -- 20 30 ------50 1 1 -- 2 MBA1120 Presentation & Report Non------Writing Credit MBA1121 Skill Enrichment Activity ------Non- Credit MBA1122 Alternative Study Credit Course 1 1 ------50 50 1 1 -- 2 Total 15 9 -- 160 240 300 -- -- 50 750 15 9 -- 24

Elective Code Course Title (Any One) SKILL ENRICHMENT ACTIVITIES (ANY ONE) Generic MBA1118A Demand Analysis and Forecasting Elective – a Field Work 3 MBA1118B Industry Analysis & Desk Research b CSR Activity Generic MBA1119A Entrepreneurship Development Elective – c Entrepreneurial Activity 4 MBA1119B Statistical Applications and using SPSS

MBA1117 Specialization Courses (As per Specialization) Specialization Code Course Title MKTG MBA1117MKTG Consumer Behaviour FIN MBA1117FIN Financial Markets and Banking Operations HR MBA1117HR Employee Relations & Labour Legislations OSCM MBA1117OSCM Supply Chain Management ITBA MBA1117ITBA E-Business and Business Intelligence IB MBA1117IB International Business Environment

MBA

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University

S. Y. Master of Business Administration (MBA) Semester-III (Marketing Specialization) Teaching Semester Examination Scheme of Marks Credits Scheme Course Course Code CE MSE ESE TH TU PR TW PR OR TOTAL (20) (30) (50) TH TU PR TOTAL 2 1 -- 20 30 50 ------100 2 1 -- 3 MBA2101 Strategic Management (Generic Core Subject – 1 )

MBA2102 Decision Science 2 1 -- 20 30 50 ------100 2 1 -- 3 (Generic Core Subject – 2) Summer Internship MBA2103 -- -- 6 ------100 -- 100 200 -- -- 6 6 Project

MBA2104 Marketing Research 2 1 -- 20 30 50 ------100 2 1 -- 3 MKTG (Specialization Core – 2)

MBA2105 Services Marketing 2 1 -- 20 30 50 ------100 2 1 -- 3 MKTG (Specialization Core – 3)

MBA2106 Retail & Distribution Management 2 1 -- 20 30 50 ------100 2 1 -- 3 MKTG (Specialization Core –4) MBA2107 Specialization Elective 1 1 1 -- 20 30 ------50 1 1 -- 2 MKTG

MBA2108 SpecializationElective 2 1 1 -- 20 30 ------50 1 1 -- 2 MKTG

MBA2109 International Language ------Non- Lab-I Credit Non- MBA2110 Skill Enrichment Activity ------Credit MBA2111 Alternative Study Credit Course 1 1 ------50 50 1 1 -- 2 Total 13 8 6 140 210 250 100 -- 150 850 13 8 6 27

SPECIALIZATION ELECTIVE SUBJECTS: SKILL ENRICHMENT ACTIVITIES (ANY ONE)

Course Title (Any One) Elective Code a Field Work

Specialization MBA2107A- Sales Management b CSR Activity Elective 1 MKTG

MBA2107B- MKTG Personal Selling Lab c Entrepreneurial Activity

Specialization MBA2108A- Rural Marketing Elective 2 MKTG ALTERNATIVE STUDY CREDIT COURSE: CERTIFICATION COURSE FROM MOOCS, NTPEL etc. MBA2108B- Integrated Marketing MKTG Communications.

MBA

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University

S. Y. Master of Business Administration (MBA) Semester-IV (Marketing Specialization) Teaching Semester Examination Scheme of Marks Credits Scheme Course Course Code CE MSE ESE TH TU PR TW PR OR TOTAL (20) (30) (50) TH TU PR TOTAL

MBA2112 Performance Management 2 1 -- 20 30 50 ------100 2 1 -- 3 (Generic Core Subject – 3)

MBA2113 Business Morals & Ethics 2 1 -- 20 30 50 ------100 2 1 -- 3 (Generic Core Subject – 4) -- -- 6 ------100 -- 100 200 -- -- 6 6 MBA2114 Dissertation

MBA2115 Marketing Strategy 2 1 -- 20 30 50 ------100 2 1 -- 3 MKTG (Specialization Core –5)

MBA2116 E- Marketing 2 1 -- 20 30 50 ------100 2 1 -- 3 MKTG (Specialization Core –6 )

MBA2117 Product & Brand Management 2 1 -- 20 30 50 ------100 2 1 -- 3 MKTG (Specialization Core –7 )

MBA2118 Specialization Elective-3 1 1 -- 20 30 ------50 1 1 -- 2 MKTG MBA2119 Specialization Elective-4 1 1 -- 20 30 ------50 1 1 -- 2 MKTG

MBA2120 International Language ------Non- Lab-II Credit MBA2121 Skill Enrichment Activity ------Non- Credit MBA2122 Alternative Study Credit Course 1 1 ------50 50 1 1 -- 2 Total 13 8 6 140 210 250 100 -- 150 850 13 8 6 27 GRAND TOTAL 56 34 12 600 900 1100 200 0 400 3200 56 34 12 102

SPECIALIZATION ELECTIVE SUBJECTS: SKILL ENRICHMENT ACTIVITIES (ANY ONE)

Course Title (Any One) Elective Code a Field Work

MBA2118A- Customer Relationship b CSR Activity Specialization MKTG Management Elective-3 MBA2118B-

MKTG Digital Marketing c Entrepreneurial Activity

MBA2119A- Business To Business ALTERNATIVE STUDY CREDIT COURSE Specialization MKTG Marketing : CERTIFICATION COURSE FROM MOOCS, NTPEL etc. Elective-4 MBA2119B- MKTG International Marketing

MBA

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to SavitribaiPhule Pune University

S. Y. Master of Business Administration (MBA)

Semester-III (Finance Specialisation) Teaching Semester Examination Scheme of Marks Credits Scheme Course Course CE MSE ESE Code TH TU PR TW PR OR TOTAL (20) (30) (50) TH TU PR TOTAL

MBA2104 Advanced Financial Management (Specialization Core – 2) 2 1 -- 20 30 50 ------100 2 1 -- 3 FIN MBA2105 Financial Systems of India, FIN Markets & Services 2 1 -- 20 30 50 ------100 2 1 -- 3 (Specialization Core – 3)

Direct Taxation MBA2106 2 1 -- 20 30 50 ------100 2 1 -- 3 FIN (Specialization Core –4)

MBA2107 Specialization Elective 1 1 1 -- 20 30 ------50 1 1 -- 2 FIN MBA2108 Specialization Elective 2 1 1 -- 20 30 ------50 1 1 -- 2 FIN Non- MBA2109 International Language ------Lab-I Credit Non- MBA2110 Skill Enrichment Activity ------Credit MBA2111 Alternative Study Credit 1 1 ------50 50 1 1 -- 2 Course (ASCC) Total 13 8 6 140 210 250 100 -- 150 850 13 8 6 27

SPECIALIZATION ELECTIVE SUBJECTS: SKILL ENRICHMENT ACTIVITIES (ANY ONE)

Elective Code Course Title (Any One) a Field Work

MBA2107A- Specialization FIN Banking Operations b CSR Activity Elective 1 MBA2107B- Corporate Financial c Entrepreneurial Activity FIN Restructuring

MBA2108A- Financial Instruments Specialization FIN and Derivatives Alternative Study Credit Course (ASCC): Elective 2 CERTIFICATION COURSE FROM MOOCS, NTPEL etc. MBA2108B- Treasury Management FIN

MBA

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to SavitribaiPhule Pune University

S. Y. Master of Business Administration (MBA) Semester-IV (Finance Specialisation)

Teaching Semester Examination Scheme of Marks Credits Scheme Course Course CE MSE ESE Code TH TU PR TW PR OR TOTAL (20) (30) (50) TH TU PR TOTAL

MBA2112 Performance Management 2 1 -- 20 30 50 ------100 2 1 -- 3 (Generic Core Subject – 3) MBA2113 Business Morals & Ethics 2 1 -- 20 30 50 ------100 2 1 -- 3 (Generic Core Subject – 4)

MBA2114 Dissertation -- -- 6 ------100 -- 100 200 -- -- 6 6

MBA2115 Indirect Tax Laws (Specialization Core –5) 2 1 -- 20 30 50 ------100 2 1 -- 3 FIN

Corporate Finance and MBA2116 Corporate Restructuring 2 1 -- 20 30 50 ------100 2 1 -- 3 FIN (Specialization Core –6 )

MBA2117 Investment Analysis and 2 1 -- 20 30 50 ------100 2 1 -- 3 FIN Portfolio Management MBA2118 Specialization(Specialization Core – 7Elective ) 3 1 1 -- 20 30 ------50 1 1 -- 2 FIN MBA2119 Specialization Elective 4 1 1 -- 20 30 ------50 1 1 -- 2 FIN Non- MBA2120 International Language ------Lab-II Credit Non- MBA2121 Skill Enrichment Activity ------Credit MBA2122 Alternative Study Credit 1 1 ------50 50 1 1 -- 2 Course (ASCC) Total 13 8 6 140 210 250 100 -- 150 850 13 8 6 27 GRAND TOTAL 56 34 12 600 900 1100 200 0 400 3200 56 34 12 102

SPECIALIZATION ELECTIVE SUBJECTS: SKILL ENRICHMENT ACTIVITIES (ANY ONE)

a Field Work Elective Code Course Title (Any One)

MBA2118A- Advance Technical b CSR Activity Specialization FIN Analysis Elective 3 MBA2118B- Banking Regulations and c Entrepreneurial Activity FIN Operations MBA2119A- Financing Rural : Specialization Alternative Study Credit Course (ASCC) FIN Development CERTIFICATION COURSE FROM MOOCS, NTPEL etc. Elective 4 MBA2119B- Financial Services

FIN

MBA

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University

S. Y. Master of Business Administration (MBA) Semester-III (Human Resource Specialization) Teaching Semester Examination Scheme of Marks Credits Scheme Course Course Code CE MSE ESE TH TU PR TW PR OR TOTAL (20) (30) (50) TH TU PR TOTAL

MBA2101 Strategic Management 2 1 -- 20 30 50 ------100 2 1 -- 3 (Generic Core Subject – 1 ) MBA2102 Decision Science 2 1 -- 20 30 50 ------100 2 1 -- 3 (Generic Core Subject – 2) Summer Internship MBA2103 -- -- 6 ------100 -- 100 200 -- -- 6 6 Project Strategic Human Resource MBA2104 Management 2 1 -- 20 30 50 ------100 2 1 -- 3 HR (Specialization Core – 2 )

MBA2105 Labour and Social Security HR Laws 2 1 -- 20 30 50 ------100 2 1 -- 3 (Specialization Core – 3) Compensation and Reward MBA2106 2 1 -- 20 30 50 ------100 2 1 -- 3 HR Management (Specialization Core – 4)

MBA2107 Specialization Elective 1 1 1 -- 20 30 ------50 1 1 -- 2 HR MBA2108 Specialization Elective 2 1 1 -- 20 30 ------50 1 1 -- 2 HR Non- MBA2109 International Language ------Lab-I Credit Non- MBA2110 Skill Enrichment Activity ------Credit MBA2111 Alternative Study Credit Course 1 1 ------50 50 1 1 -- 2 (ASCC) Total 13 8 6 140 210 250 100 -- 150 850 13 8 6 27

SPECIALIZATION ELECTIVE SUBJECTS: SKILL ENRICHMENT ACTIVITIES (ANY ONE)

Elective Code Course Title(Any One) a Field Work

MBA2107A- Employee Training & b CSR Activity Specialization HR Development Elective 1 MBA2107B- Organizational Change &

HR Development c Entrepreneurial Activity

MBA2108A- Human Resource Specialization HR Accounting ALTERNATIVE STUDY CREDIT COURSE: Elective 2 CERTIFICATION COURSE FROM MOOCS, NTPEL etc. MBA2108B- Human Resource HR Information System System

MBA

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University

S. Y. Master of Business Administration (MBA) Semester-IV (Human Resource Specialization) Teaching Semester Examination Scheme of Marks Credits Scheme Course Course Code CE MSE ESE TH TU PR TW PR OR TOTAL (20) (30) (50) TH TU PR TOTAL

MBA2112 Performance Management 2 1 -- 20 30 50 ------100 2 1 -- 3 (Generic Core Subject – 3) MBA2113 Business Morals & Ethics 2 1 -- 20 30 50 ------100 2 1 -- 3 (Generic Core Subject – 4)

MBA2114 Dissertation -- -- 6 ------100 -- 100 200 -- -- 6 6

Organisational Development MBA2115 2 1 -- 20 30 50 ------100 2 1 -- 3 HR (Specialization Core – 5)

MBA2116 Current Trends in HR (Specialization Core – 6 ) 2 1 -- 20 30 50 ------100 2 1 -- 3 HR

Talent Management MBA2117 2 1 -- 20 30 50 ------100 2 1 -- 3 HR (Specialization Core – 7 )

MBA2118 Specialization Elective 3 1 1 -- 20 30 ------50 1 1 -- 2 HR MBA2119 Specialization Elective 4 1 1 -- 20 30 ------50 1 1 -- 2 HR MBA2120 International Language ------Non- Lab-II Credit MBA2121 Skill Enrichment Activity ------Non- Credit MBA2122 Alternative Study Credit Course 1 1 ------50 50 1 1 -- 2 (ASCC) Total 13 8 6 140 210 250 100 -- 150 850 13 8 6 27 GRAND TOTAL 56 34 12 600 900 1100 200 0 400 3200 56 34 12 102

SPECIALIZATION ELECTIVE SUBJECTS: SKILL ENRICHMENT ACTIVITIES (ANY ONE)

Elective Code Course Title(Any One) a Field Work

MBA2118A- Specialization HR International HRM b CSR Activity

Elective 3 MBA2118B-

HR Mentoring and Coaching c Entrepreneurial Activity

MBA2119A- Industrial Relation Specialization HR ALTERNATIVE STUDY CREDIT COURSE: Elective 4 CERTIFICATION COURSE FROM MOOCS, NTPEL etc. MBA2119B- HR Change Management

MBA

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University

S. Y. Master of Business Administration (MBA) Semester-III (Operations & Supply Chain Management Specialization) Teaching Semester Examination Scheme of Credits Course Scheme Marks Course Code CE MSE ESE TH TU PR TW PR OR TOTAL (20) (30) (50) TH TU PR TOTAL MBA2101 Strategic Management 2 1 -- 20 30 50 ------100 2 1 -- 3 (Generic Core Subject – 1 ) MBA2102 Decision Science 2 1 -- 20 30 50 ------100 2 1 -- 3 (Generic Core Subject – 2)

MBA2103 Summer Internship -- -- 6 ------100 -- 100 200 -- -- 6 6 Project Modeling Techniques & IT for MBA2104 2 1 -- 20 30 50 ------100 2 1 -- 3 OSCM Operations Management (Specialization Core – 2 ) MBA2105 Total Quality Management OSCM (Specialization Core – 3) 2 1 -- 20 30 50 ------100 2 1 -- 3

MBA2106 Logistic Management 2 1 -- 20 30 50 ------100 2 1 -- 3 OSCM (Specialization Core –4 )

MBA2107 Specialization Elective 1 1 1 -- 20 30 ------50 1 1 -- 2 OSCM MBA2108 Specialization Elective 2 1 1 -- 20 30 ------50 1 1 -- 2 OSCM MBA2109 International Language Non------Lab-I Credit Non- MBA2110 Skill Enrichment Activity ------Credit MBA2111 Alternative Study Credit Course 1 1 ------50 50 1 1 -- 2 (ASCC) Total 13 8 6 140 210 250 100 -- 150 850 13 8 6 27

SPECIALIZATION ELECTIVE SUBJECTS: SKILL ENRICHMENT ACTIVITIES (ANY ONE)

Elective Code Course Title (Any One) a Field Work

Inventory Management & MBA2107A- b CSR Activity Specialization Material Requirements OSCM Elective-1 Planning MBA2107B- Productivity Management c Entrepreneurial Activity OSCM MBA2108A- Strategic Sourcing ALTERNATIVE STUDY CREDIT COURSE: CERTIFICATION COURSE FROM MOOCS, NTPEL etc. Specialization OSCM Elective-2 MBA2108B- Production Planning & Control

OSCM

MBA

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University

S. Y. Master of Business Administration (MBA) Semester-IV (Operations & Supply Chain Management Specialisation) Teaching Semester Examination Scheme of Marks Credits Scheme Course Course Code CE MSE ESE TH TU PR TW PR OR TOTAL (20) (30) (50) TH TU PR TOTAL

MBA2112 Performance Management 2 1 -- 20 30 50 ------100 2 1 -- 3 (Generic Core Subject – 3) MBA2113 Business Morals & Ethics 2 1 -- 20 30 50 ------100 2 1 -- 3 (Generic Core Subject – 4) MBA2114 Dissertation -- -- 6 ------100 -- 100 200 -- -- 6 6 MBA2115 Maintenance Management 2 1 -- 20 30 50 ------100 2 1 -- 3 OSCM (Specialization Core –5)

MBA2116 Lean Manufacturing 2 1 -- 20 30 50 ------100 2 1 -- 3 OSCM (Specialization Core –6 )

MBA2117 Six Sigma 2 1 -- 20 30 50 ------100 2 1 -- 3 OSCM (Specialization Core –7 )

MBA2118 Specialization Elective-3 1 1 -- 20 30 ------50 1 1 -- 2 OSCM Specialization Elective-4 MBA2119 1 1 -- 20 30 ------50 1 1 -- 2 OSCM Non- MBA2120 International Language ------Lab-II Credit Non- MBA2121 Skill Enrichment Activity ------Credit MBA2122 Alternative Study Credit 1 1 ------50 50 1 1 -- 2 Course (ASCC) Total 13 8 6 140 210 250 100 -- 150 850 13 8 6 27 GRAND TOTAL 56 34 12 600 900 1100 200 0 400 3200 56 34 12 102

SPECIALIZATION ELECTIVE SUBJECTS: SKILL ENRICHMENT ACTIVITIES (ANY ONE)

a Field Work Elective Code Course Title (Any One)

Specialization Challenges and b CSR Activity Elective-3 MBA2118A- OSCM Opportunities in Operations Management c Entrepreneurial Activity MBA2118B- Quality Management OSCM Standards Specialization MBA2119A- Financial Perspective in ALTERNATIVE STUDY CREDIT COURSE: Elective-4 OSCM operations Management CERTIFICATION COURSE FROM MOOCS, NTPEL etc.

MBA2119B- OSCM World Class Manufacturing

MBA

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University

S. Y. Master of Business Administration (MBA) Semester-III (Information Technology- Business Analytics Specialisation) Teaching Semester Examination Scheme of Marks Credits Scheme Course Course Code CE MSE ESE TH TU PR TW PR OR TOTAL TH TU PR TOTAL (20) (30) (50)

MBA2101 Strategic Management 2 1 -- 20 30 50 ------100 2 1 -- 3 (Generic Core Subject – 1 ) MBA2102 Decision Science (Generic Core Subject – 2) 2 1 -- 20 30 50 ------100 2 1 -- 3 Summer Internship MBA2103 Project -- -- 6 ------100 -- 100 200 -- -- 6 6

MBA2104 Business Analytics using ITBA Python 2 1 -- 20 30 50 ------100 2 1 -- 3 (Specialization Core – 2) MBA2105 DBMS and SQL ITBA (Specialization Core – 3) 2 1 -- 20 30 50 ------100 2 1 -- 3 Software Project MBA2106 ITBA Management 2 1 -- 20 30 50 ------100 2 1 -- 3 (Specialization Core – 4) MBA2107 Specialization Elective 1 ITBA 1 1 -- 20 30 ------50 1 1 -- 2 MBA2108 Specialization Elective 2 ITBA 1 1 -- 20 30 ------50 1 1 -- 2

MBA2109 International Language Non------Lab-I Credit MBA2110 Non- Skill Enrichment Activity ------Credit MBA2111 Alternative Study Credit 1 1 ------50 50 1 1 -- 2 Course (ASCC) Total 13 8 6 140 210 250 100 -- 150 850 13 8 6 27

SPECIALIZATION ELECTIVE SUBJECTS: SKILL ENRICHMENT ACTIVITIES (ANY ONE)

Elective Code Course Title (Any One) a Field Work MBA2107A Specialization ITBA Cyber Laws b CSR Activity Elective 1 MBA2107B ITBA Workforce Analytics c Entrepreneurial Activity MBA2108A Software Quality Assurance Specialization ITBA ALTERNATIVE STUDY CREDIT COURSE: Elective 2 MBA2108B Data Warehousing and CERTIFICATION COURSE FROM MOOCS, NPTEL etc. ITBA Data Mining

MBA

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33

Autonomous Institute Affiliated to Savitribai Phule Pune University

S. Y. Master of Business Administration (MBA) Semester-IV (Information Technology- Business Analytics Specialisation) Teaching Semester Examination Scheme of Marks Credits Course Scheme Course Code CE MSE ESE TH TU PR TW PR OR TOTAL (20) (30) (50) TH TU PR TOTAL MBA2112 Performance Management 2 1 -- 20 30 50 ------100 2 1 -- 3 (Generic Core Subject – 3 ) MBA2113 Business Morals & Ethics 2 1 -- 20 30 50 ------100 2 1 -- 3 (Generic Core Subject – 4)

MBA2114 Dissertation -- -- 6 ------100 -- 100 200 -- -- 6 6

MBA2115 Business analytics and statistical ITBA functions using R 2 1 -- 20 30 50 ------100 2 1 -- 3 (Specialization Core – 5) MBA2116 Tableau ITBA (Specialization Core – 6 ) 2 1 -- 20 30 50 ------100 2 1 -- 3

MBA2117 Enterprise Resource Planning 2 1 -- 20 30 50 ------100 2 1 -- 3 ITBA (Specialization Core – 7 ) MBA2118 Specialization Elective 3 ITBA 1 1 -- 20 30 ------50 1 1 -- 2 MBA2119 Specialization Elective 4 ITBA 1 1 -- 20 30 ------50 1 1 -- 2

MBA2120 Non- International Language ------Lab-II Credit MBA2121 ------Non- Skill Enrichment Activity Credit MBA2122 Alternative Study Credit 1 1 ------50 50 1 1 -- 2 Course (ASCC) Total 13 8 6 140 210 250 100 -- 150 850 13 8 6 27 GRAND TOTAL 56 34 12 600 900 1100 200 0 400 3200 56 34 12 102

SPECIALIZATION ELECTIVE SUBJECTS: SKILL ENRICHMENT ACTIVITIES (ANY ONE)

Elective Code Course Title (Any One) a Field Work Specialization MBA2118A- Social Media and Web b CSR Activity Elective 3 ITBA Analytics MBA2118B- ITBA Marketing Analytics c Entrepreneurial Activity Specialization MBA2119A- ALTERNATIVE STUDY CREDIT COURSE: Elective 4 ITBA Financial Analytics CERTIFICATION COURSE FROM MOOCS, NPTEL etc. MBA2119B- ITBA Supply Chain Analytics

MBA JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University

S. Y. Master of Business Administration (MBA) Semester-III (International Business Specialisation) Teaching Semester Examination Scheme of Marks Credits Scheme Course Course Code CE MSE ESE TH TU PR TW PR OR TOTAL (20) (30) (50) TH TU PR TOTAL

MBA2104 International Business Economics 2 1 -- 20 30 50 ------100 2 1 -- 3 IB (Specialization Core – 2 )

MBA2105 Export Documentation and Procedure 2 1 -- 20 30 50 ------100 2 1 -- 3 IB (Specialization Core – 3)

MBA2106 International Management (Specialization Core – 4) 2 1 -- 20 30 50 ------100 2 1 -- 3 IB MBA2107 Specialization Elective 1 1 1 -- 20 30 ------50 1 1 -- 2 IB MBA2108 Specialization Elective 2 1 1 -- 20 30 ------50 1 1 -- 2 IB

MBA 2109 International Language ------Non- Lab-I Credit MBA2110 ------Non- Skill Enrichment Activity Credit MBA2111 Alternative study credit 1 1 ------50 50 1 1 -- 2 Course Total 13 8 6 140 210 250 100 -- 150 850 13 8 6 27

SPECIALIZATION ELECTIVE SUBJECTS: (ANY TWO) SKILL ENRICHMENT ACTIVITIES (ANY ONE)

Group Code Title a Field Work

MBA2107A Specialization Global IT Management b CSR Activity IB Elective 1 MBA2107B International Marketing IB c Entrepreneurial Activity MBA2108A Specialization International Marketing IB Research OPEN ELECTIVE: CERTIFICATION COURSE FROM Elective 2 MOOCS, NTPEL etc. MBA2108B International Financial IB Management

MBA

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University

S. Y. Master of Business Administration (MBA) Semester-IV (International Business Specialisation) Teaching Semester Examination Scheme of Marks Credits Scheme Course Course Code CE MSE ESE TH TU PR TW PR OR TOTAL (20) (30) (50) TH TU PR TOTAL Performance Management 2 1 -- 20 30 50 ------100 2 1 -- 3 MBA2112 (Generic Core Subject – 3) Business Morals & Ethics 2 1 -- 20 30 50 ------100 2 1 -- 3 MBA2113 (Generic Core Subject – 4) MBA2114 Dissertation -- -- 6 ------100 -- 100 200 -- -- 6 6 MBA2115 Indian Economy and Trade Dependencies 2 1 -- 20 30 50 ------100 2 1 -- 3 IB (Specialization Core – 5)

MBA2116 Environment and Global Competitiveness 2 1 -- 20 30 50 ------100 2 1 -- 3 IB (Specialization Core – 6 )

MBA2117 Marketing to Emerging Markets & Bottom of the Pyramid 2 1 -- 20 30 50 ------100 2 1 -- 3 IB (Specialization Core – 7 )

MBA2118 Specialization Elective 3 1 1 -- 20 30 ------50 1 1 -- 2 IB MBA2119 Specialization Elective 4 1 1 -- 20 30 ------50 1 1 -- 2 IB MBA2120 International Language ------Non- Lab-II Credit MBA2121 ------Non- Skill Enrichment Activity Credit MBA2122 Alternative Study Credit Course 1 1 ------50 50 1 1 -- 2 Total 13 8 6 140 210 250 100 -- 150 850 13 8 6 27 GRAND TOTAL 56 34 12 600 900 1100 200 0 400 3200 56 34 12 102

SPECIALIZATION ELECTIVE SUBJECTS: (ANY TWO) SKILL ENRICHMENT ACTIVITIES (ANY ONE)

Group Code Title a Field Work

MBA2118-A Cross Cultural

Specialization IB Relationship Marketing b CSR Activity

Foreign Exchange Elective 3 MBA2118-B

Management IB c Entrepreneurial Activity

MBA2119-A Specialization E Commerce IB OPEN ELECTIVE: CERTIFICATION COURSE FROM

Elective 4 MOOCS, NTPEL etc. MBA2119-B Enterprise Resource

IB Planning

MBA

JSPM’s RAJARSHI SHAHU COLLEGE

OF ENGINEERING TATHAWADE, PUNE-33 An Autonomous Institute Affiliated to Savitribai Phule Pune University

MASTER OF BUSINESS ADMINISTRATION (MBA)

SYLLABUS

SPECIALISATIONS OFFERED

 MARKETING  FINANCE  HUMAN RESOURCE  OPERATIONS AND SUPPLY CHAIN  INFORMATION TECHNOLOGY & BUSINESS ANALYTICS  INTERNATIONAL BUSINESS

Pattern 2019 JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

[MBA1101]: Managerial Accounting (Generic Core) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 In Sem. Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses : Concepts and conventions of accounting, knowledge about double entry system, role of stakeholders in an organization. Course Objective: The Objective of this course is to make the students understand the basic concepts of financial accounting, cost accounting and management accounting. To make students know various tools from accounting and cost accounting, which would facilitate the decision making in business environment. Course Outcome: On completion of the course, student will be able to– CO1: DESCRIBE the basic concepts related to Accounting, Financial Statements, Cost Accounting, Marginal Costing, Budgetary Control and Standard Costing CO2: EXPLAIN in detail, all the theoretical concepts taught through the syllabus. CO3: PERFORM all the necessary calculations through the relevant numerical problems. CO4: ANALYSE the situation and decide the key financial as well as non-financial elements involved in the situation. CO5: EVALUATE the financial impact of the decision. Course Contents UNIT-I Basic Concepts 09 Hours Forms of Business Organization. Meaning and Importance of Accounting in Business Organization, Basic concepts and terms used in accounting, Capital & Revenue Expenditure, Capital & Revenue Receipts, Users of Accounting Information. Accounting Concepts and Conventions, Fundamental Accounting Equation, Journal, Ledger and Trial Balance UNIT-II Financial Statements 08 Hours Meaning of Financial Statements, Importance and Objectives of Financial Statements. Reparation of Final Accounts of sole proprietary firm. UNIT-III Cost Accounting 09 Hours Basic Concepts of Cost Accounting, Objectives, Importance and Advantages of Cost Accounting, Cost Centre, Cost Unit, Elements of Cost, Classification and Analysis of Costs, Relevant and Irrelevant Costs, Differential Costs, Sunk Cost, Opportunity Cost, Preparation of Cost Sheet. UNIT-IV Short Term Business Decision Techniques – Marginal Costing 08 Hours Meaning, Principles, Advantages and Limitations, Contribution, P/V Ratio, Break-Even Point (BEP), Cost Volume Profit (CVP) Analysis, Short Term Business Decisions–Product Mix Decisions, Make or Buy (Outsourcing) Decisions, Accept or Reject Special Order Decisions, JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

Shutting Down Decisions. UNIT-V Exercising Control 08 Hours Budgetary Control: Meaning of Budget and Budgeting, Importance, Advantages and Disadvantages, Functional Budgets, Cash Budget and Flexible Budget. Standard Costing: Meaning, Importance, Advantages and Disadvantages, Cost Variance Analysis. Material Variances– Material Cost Variance, Material Rate Variance, Material Usage Variance, Material Mix Variance and Material Yield Variance. BOOKS: Text: T1: Accounting For Management-Jawarhar Lal T2: Accounting – Shukla Grewal T3: Management Accounting – Dr. Mahesh Kulkarni T4: Accounting For Business Decisions by Dr. E B Khedkar and Dr. D B Bharati References: R1 : Financial Cost and Management Accounting - P Periasamy R2 : Management Accounting - Madhu Vij R3: Fundamentals of Management Accounting – H. V Jhamb R4 : Cost and Management Accounting – M N Arora R5 : Financial Accounting for Managers – Mr. Sanjay Dhmija, Pearson Publications R6 : Management Accounting – Mr. Anthony Atkinson, Robert Kaplan, Pearson R7 : Management Accounting – Mr. Khan and Mr. Jain, Tata McGraw Hill R8 : Financial Accounting part I – Mr. S. N. Maheshwari R9 : Financial Accounting for Management: Shankarnarayanan/ Ramanath- CENGAGE Learning

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

[MBA1102]: Organizational Behaviour (Generic Core) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 In Sem. Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses : Organisation structure and its hierarchy. Human behaviour in the workplace. Behaviour of people in different situations.

Course Objective: To gain a solid understanding of human behavior in the workplace from an individual, group, and organizational perspective. To obtain frameworks and tools to effectively analyze and approach various Organizational situations. To reflect upon your own beliefs, assumptions, and behaviors with respect to how individuals, groups, and organizations act in order to expand your options of approaches and increase your own effectiveness. Course Outcome: On completion of the course, student will be able to– CO1: DESCRIBE the key concepts of organizational behavior. CO2: UNDERSTAND theories about how managers should behave to motivate and control employees. CO3: ARTICULATE aspects of organizational culture and interpret cultural diversity. CO4: BUILD people and leadership skills essential for managerial success. CO5: ANALYSE causes of conflict and OUTLINE conflict management strategies that managers can use to resolve organizational conflict effectively. CO6: EXPLAIN group and teams dynamics leading to organizational effectiveness. Course Contents UNIT-I Fundamentals of OB 09 Hours Fundamentals of OB: Evolution of management thought , five functions of management, Definition, scope and importance of OB, Relationship between OB and the individual, Evolution of OB, Models of OB (Autocratic, Custodial, Supportive, Collegial & SOBC), Limitations of OB. Values, Attitudes and Emotions: Introduction, Values, Attitudes. Personality & Attitude: Definition Personality, importance of personality in Performance, Johari Window , Transaction Analysis , Definition Attitude Importance of attitude in an organization, Right Attitude, Components of attitude, Relationship between behavior and attitude. UNIT-II Perception 08 Hours Meaning and concept of perception, Factors influencing perception, Selective perception, Attribution theory, Perceptual process, Social perception (stereotyping and halo effect). Motivation: Definition & Concept of Motive & Motivation, The Content Theories of Motivation (Maslow’s Need Hierarchy & Herzberg’s Two Factor model Theory), The Process Theories (Vroom’s expectancy Theory & Porter Lawler model), Contemporary Theories- Equity Theory of Work Motivation.

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

UNIT-III Group and Team Dynamics 09 Hours The Meaning of Group & Group behavior & Group Dynamics, Types of Groups, The Five -Stage Model of Group Development Team Effectiveness & Team Building. Leadership: Introduction, Managers V/s Leaders. Overview of Leadership- Traits and Types, Theories of Leadership.- Trait and Behavioral Theories. UNIT-IV Conflict Management 08 Hours Definition and Meaning, Sources of Conflict, Types of Conflict, Conflict Management Approaches. Organizational Culture: Meaning and Nature of Organization Culture - Origin of Organization Culture, Functions of Organization Culture, Types of Culture, Creating and Maintaining Organization Culture, Managing Cultural Diversity. UNIT-V Stress at workplace 08 Hours Work Stressors – Prevention and Management of stress – Balancing work and Life, workplace spirituality. Organizational Change: Meaning, definition & Nature of Organizational Change, Types of Organizational change, Forces that acts as stimulants to change. How to overcome the Resistance to Change, Methods of Implementing Organizational Change, Developing a Learning Organization.

BOOKS: Text: T1: Organizational Behaviour, Robin T2: Organizational Behaviour, Nelson & Quick T3: Organizational Behaviour, Fred Luthans T4: Organizational Behaviour, Stephen Robins, Timothy Judge, Neharika Vohra T5: Organizational Behaviour, M N Mishra T6: Organizational Behaviour, K Ashwathappa References: R1: Understanding OB, Uday Pareek R2:Change & Knowledge Management, Janakiram, Ravindra and Shubha Murlidhar R3: Human Resource Management, Nkomo, CENGAGE Learning

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

[MBA1103]: Economic Analysis for Business Decisions (Generic Core) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Internal Assessment : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses : Knowledge about organization and different transactions undertaken in the organization. Course Objective: To equip the students of management with time tested tools and techniques of managerial economics to enable them to appreciate its relevance in decision making. To explore the economics of information and network industries and to equip students with an understanding of how economics affect the business strategy of companies in these industries. To develop economic way of thinking in dealing with practical business problems and challenges. Course Outcome: On completion of the course, student will be able to– CO1: DEFINE the key terms in economics. CO2: EXPLAIN the reasons for existence of firms and their decision making goals. CO3:MAKE USE OF the basic concepts of Demand, Supply, Demand Forecasting, Equilibrium and their determinants. CO4:ANALYSE cost function and the difference between short-run and long-run cost function and establish the REATIONSHIP between production function and cost function. CO5:EXAMINE the effect of non-price factors on products and services of monopolistic and oligopoly firms. CO6:DESIGN competition strategies, including costing, pricing, product differentiation, and market environment according to the natures of products, the market structures and Business Cycles. Course Contents UNIT-I Managerial Economics 09 Hours Managerial Economics: Concept of Economics, Microeconomics and Macroeconomics, Basic Economic Problem, Circular Flow of Income in two, Three and Four Sectors, Nature and Scope of Managerial Economics, Managerial Economics and decision-making, Concept of Firm, Objectives of Firm: Profit Maximization and Wealth Maximization, Role of Profit in Market System, Adam Smith and Invisible Hand UNIT-II Demand Analysis 09 Hours Concept of Demand, Types of Demand, Determinants of Demand, Law of Demand, Elasticity of Demand, Exceptions to Law of Demand. Uses of the concept of elasticity. Forecasting: Introduction, Meaning and Forecasting, Level of Demand Forecasting, Criteria for Good Demand Forecasting, Methods of Demand Forecasting, Survey Methods, Statistical Methods, Qualitative Methods, Demand Forecasting for a New Products. UNIT-III Supply Analysis 08 Hours JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

Introduction, Meaning of Supply and Law of Supply, Exceptions to the Law of Supply, Changes or Shifts in Supply. Elasticity of supply, Factors Determining Elasticity of Supply, determinants of supply, supply schedule, supply curve and its slope, movements along and shifts in supply curve, price elasticity of supply; measurement of price elasticity of supply – (a) percentage change method and (b) geometric method UNIT-IV Market Structure 08 Hours Introduction, Market and Market Structure, Perfect Competition, Price-Output Determination under Perfect Competition, Short-run Industry Equilibrium under Perfect Competition, Short-run Firm Equilibrium under Perfect Competition, Long-run Industry Equilibrium under Perfect Competition, Long-run Firm Equilibrium under Perfect Competition. Pricing Under Monopolistic Competition- Introduction, Monopoly, Price Discrimination under Monopoly, Break Even analysis UNIT-V Money and Capital Market 08 Hours Role and Functions of Money Markets, Money Market Instruments, Reserve Bank of India – Functions, Role and Functions of Capital Markets, Stock Exchange in India, Role of SEBI BOOKS: Text: T1: Managerial Economics by Peterson, Lewis, Sudhir Jain, Pearson, Prentice Hall Indian Economy by Datt & Sundaram, 61st Edition, S Chand T2: Managerial Economics by D. Salvatore, McGraw Hill, New Delhi. Managerial Economics by Pearson and Lewis, Prentice Hall, New Delhi Managerial Economics by G.S. Gupta, T M H, New Delhi. T3: Managerial Economics by Mote, Paul and Gupta, T M H, New Delhi. T4: Managerial Economics and Financial Analysis Raghunatha Reddy et.al. Scitech Publications T5: Managerial Economics Mithani Himalaya Publications References: R1: Macro Econ- McGuigan/ Moyar/ Harris- CENGAGE Learning R2:Managerial Economics by Homas and Maurice, Tata McGraw Hill, 8th Edition Indian Economy by Mishra and Puri, 24th Edition, Himalaya Publishing House R3:Managerial Economics by Analysis, Problems and Cases, P.L. Mehta, Sultan Chand Sons, New Delhi. R4:Managerial Economics by Varshney and Maheshwari, Sultan Chand and Sons, New Delhi. R5:Managerial Economics by Joel Dean, Prentice Hall, USA

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

[MBA1104]: Research Methodology (Generic Core) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Internal Assessment: 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses : Basic of Research and types of research.

Course Objective: To understand the concept and process of business research in business environment. To know the use of tools and techniques for exploratory, conclusive and causal research. To understand the concept of measurement in empirical systems. To use statistical techniques for analysis of research data. Course Outcome: CO1: Enumerate and define various concepts & terms associated with scientific business research. CO2:Explain the various types of measurement scales & attitude scaling techniques and their application in the context of business research. CO3:Design a variety of data collection instruments for contemporary business research issues and apply the principles of sampling and sample size determination to contemporary business research problems. CO4:Analyse and graphically present quantitative data and derive actionable inferences from the same from a decision making perspective. CO5:Construct different types of testable hypotheses and interpret the statistical test outcomes. CO6:Formulate alternative research designs for a real-life business research problem and discuss the pros and cons of each design.. Course Contents UNIT-I Foundations of Research 06 Hours Definition of Research, Need of business research, Characteristics of scientific research method, Typical Research applications in business and management. Questions in Research: Formulation of Research Problem – Management Question – Research Question – Investigation Question. The process of business research: Literature review - Concepts and theories - Research questions - Sampling - Data collection - Data analysis - Elements of a Research Proposal. Practical considerations, Ethical principles and Legal considerations.

UNIT-II Research Design 0 7 Hours Concept, Features of a robust research design. Exploratory, Descriptive, Quasi Experimental, Experimental research designs, Concept of Cause and Effect, Difference between Correlation and causation. Types of Variables – Independent, Dependent, concomitant, mediating, moderating, extraneous variables, Basic knowledge of Treatment & Control group, Case study design. Cross-sectional and Longitudinal designs, Qualitative and Quantitative research approaches, Pros and Cons of various designs, choice of a research design. Hypothesis: Definition, Null JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

hypothesis and Alternative Hypothesis. Qualities of a good Hypothesis, Framing Null Hypothesis & Alternative Hypothesis. Concept of Hypothesis Testing - Logic & Importance UNIT-III Data & Measurement 09 Hours Meaning of data, Need for data. Secondary Data: Definition, Sources, Characteristics, Advantages and disadvantages over primary data. Primary Data: Definition, Advantages and disadvantages over secondary data. Measurement: Concept of measurement, What is measured? Problems in measurement in management research - Validity and Reliability, Levels of measurement - Nominal, Ordinal, Interval, Ratio. Attitude Scaling Techniques: Concept of Scale – Rating Scales viz. Likert Scales, Semantic Differential Scales, Constant Sum Scales, Graphic Rating Scales – Ranking Scales – Paired Comparison & Forced Ranking - Concept and Application. Questionnaire: Questionnaire Construction - Personal Interviews, Telephonic survey Interviewing, Online questionnaire tools.

UNIT-IV Sampling 10 Hours Basic Concepts: Defining the Universe, Concepts of Statistical Population, Sample, Characteristics of a good sample. Sampling Frame, determining the sample frame, Sampling errors, Non Sampling errors, Methods to reduce the errors, Sample Size constraints, Non Response. Probability Sample: Simple Random Sample, Systematic Sample, Stratified Random Sample, Area Sampling & Cluster Sampling. Non Probability Sample: Judgment Sampling, Convenience Sampling, Purposive Sampling, Quota Sampling & Snowballing Sampling methods. Determining size of the sample: Practical considerations in sampling and sample size UNIT-V Data Analysis & Report Writing 10 Hours Cleaning of Data, Editing, Coding, Tabular representation of data, frequency tables, Univariate analysis - Interpretation of Mean, Median Mode; Standard deviation, Coefficient of Variation. Graphical Representation of Data: Appropriate Usage of Bar charts, Pie charts, Line charts, Histograms. Bivariate Analysis: Cross tabulations, Bivariate Correlation Analysis - meaning & types of correlation, Karl Person’s coefficient of correlation and spearman’s rank correlation. Chi-square test including testing hypothesis of association, association of attributes. Test of Significance: Small sample tests: t (Mean, proportion) and F tests, Z test. Non-parametric tests- Meaning and types. Analysis of Variance: One way and two-way Classifications. Research Reports: Structure of Research report, Report writing and Presentation BOOKS: Text: T1: Operations Research by Nita Shah, Ravi Gor, Hardik Soni, PHI T2: Managerial Decisions Modeling with Spreadsheets by Bal Krishnan, Render, Stair, Jr., Pearson Education. T3: Approaches to social research by Royce Singleton, Bruce C. Straits, Margaret Miller Straits, JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

Oxford University Press, 2ndEdition T4: Handbook of Research Design and Social Measurement by Delbert Charles Miller, Neil J. Salkind, Sage Publication, 6thEdition T5: Research Methods: The Basics by Nicholas S. R. Walliman, Nicholas Walliman, Routledge, st 1 Edition References: R1: Operations Research by Hamdy A. Taha, Pearson Publication R2: Business Research Methods by William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin,Cengage Learning, 8th Edition R3:Approaches to social research by Royce Singleton, Bruce C. Straits, Margaret Miller Straits, Oxford University Press, 2ndEdition R4:Handbook of Research Design and Social Measurement by Delbert Charles Miller, Neil J. Salkind, Sage Publication, 6thEdition R5: Research Methods: The Basics by Nicholas S. R. Walliman, Nicholas Walliman, Routledge, 1st Edition SPSS Handbook by Himalaya Publications

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

[MBA1105]: Basics of Marketing (Generic Core) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 In Sem. Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses : Knowledge of Marketing, Terms related to Marketing. Course Objective: To introduce marketing as a business function and a philosophy. To emphasize importance of understanding external environment in marketing decision making. To expose students to a systematic frame work of marketing &implementations and to highlight need for different marketing approaches for services, goods, and for household consumers, organizational buyers. Course Outcome: On completion of the course, student will be able to– CO1: DEFINE the various concepts, terms in marketing and the various company orientations towards the market place. CO2: CLASSIFY the various components of the marketing environment of a firm and explain the same in detail. CO3:APPLY principles of segmentation, targeting and positioning to real world marketing offering (commodities, goods, services, e-products/e-services.) CO4:BREAKDOWN the consumer buying behavior journey into various components and DISTINGUISH between various buying roles for a real world marketing offering (commodities, goods, services, e-products/ e-services.) CO5:DEVELOP and EXPLAIN the marketing mix for real world marketing offering (commodities, goods, services, e-products/ e-services.) CO6:ELABORATE on the various types of Product Life Cycles and RELATE them with the marketing mix in the context of real world marketing offering (Commodities, goods, services, e-products/ e-services.). Course Contents UNIT-I Introduction to Marketing 10 Hours Definition & Functions of Marketing- Scope of Marketing, Core concepts of marketing – Need, Want, Demand, Customer Value, Exchange, Customer Satisfaction, Customer Delight, Customer loyalty, Concepts of Markets, Marketing V/S Market Competition, Key customer markets, market places, market spaces, Meta-markets, Digital Markets, Brick & Click Model.Company orientation towards market place: Product – Production - Sales – Marketing –Societal Relational, Holistic Marketing Orientation. Selling versus marketing. Concept of Marketing Myopia. Marketing Process, Understanding Marketing as Creating, Communicating, and Delivering Value UNIT-II Marketing Mix & PLC 08 Hours Services – Definition, Characteristics, Goods & Services Continuum, Service quality dimensions and service recovery. Origin & Concept of Marketing Mix, 7P’s - Product, Price, Place, Promotion, People, JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

Process, Physical evidence. Concept and importance of Packaging & Labeling, Product Life Cycle: Concept & characteristics of Product Life Cycle (PLC), Relevance of PLC, Types of PLC and Strategies across stages of the PLC. Product vs. Brand. Concept of Product Mix.

UNIT-III Consumer Behavior 08 Hours Meaning & importance of consumer behavior, Comparison between Organizational Buying behavior and consumer buying behavior, Buying roles, Five steps consumer buyer decision process – Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, Post Purchase behavior. Moment of Truth, Zero Moment of Truth, ZMOT, Moderating effects on consumer behavior UNIT-IV Segmentation, Target Marketing & Positioning: Segmentation 10 Hours Concept, Need & Benefits. Geographic, Demographic, Psychographic, Behavioural bases of segmentation for consumer goods and services. Bases for segmentation for business markets. Levels of segmentation, Criteria for effective segmentation. Market Potential & Market Share. Target Market - Concept of Target Markets and criteria for selection. Segment Marketing, Niche & Local Marketing, Mass marketing, Long Tail Marketing. Positioning - Concept of differentiation & positioning, Value Proposition & Unique Selling Proposition UNIT-V Marketing Environment 06 Hours Concept of Environment, Macro Environment & Micro Environment – Components and characteristics, Needs & Trends, Major forces impacting the Macro Environment & Micro Environment, Need for analyzing the Marketing Environment. Analyzing the Political, Economic, Socio-cultural, Technical and Legal Environment. Demographics. BOOKS: Text: T1: Marketing Management - Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha, Pearson , 13thEdition T2: Marketing Management, Rajan Saxena, TMGH, 4th Edition T3 : Marketing by Lamb Hair Sharma, Mc Daniel Cengage Learning 2012 References: R1: Principles of Marketing – Philip Kotler, Gary Armstrong, Prafulla Agnihotri, MKTG- CENGAGE Learning- Lamb/Hair/Sharma R2 : Ehasan Haque, Pearson, 13thEdition R3 : Marketing Management- Text and Cases, Tapan K Panda, 2nd Edition, Excel

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

[MBA1106]: Digital Marketing & Social Marketing (Generic Core) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 In Sem. Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses : e-Commerce, mobile commerce, social Commerce, digital transactions

Course Objective: To introduce framework of e-commerce, mobile commerce and social commerce. To understand the impact of digital technologies on markets and commerce and appreciate the advantage of digital technology in creating competitive advantage in a digital business. Will be aware of changes in supply chain and payment systems in the digital scenarios. To make students aware of benefits as well as limitations of Digital Business. Course Outcome: On completion of the course, student will be able to– CO1: DESCRIBE the conceptual framework of e commerce, mobile commerce and social commerce. CO2: SUMMARIZE the impact of information, mobile, social, digital, IOT and related technologies on society, markets & commerce. CO3: ILLUSTRATE value creation & competitive advantage in a digital Business environment. CO4: EXAMINE the changing role of intermediaries, changing nature of supply chain and payment systems in the online and offline world. CO5: CLASSIFY the prevalent digital business models into various groups and CO6: OUTLINE their benefits and limitations. CO7: EXPLAIN the various applications of Digital Business and privacy of data in the present day world. Course Contents UNIT-I Electronic Commerce 08 Hours The Digital Revolution and Society, The Digital and Social Worlds - The Digital Economy, The Digital Enterprise, Virtual Communities, Online Communities, Defining Electronic Commerce, Emerging E-Commerce Platforms. E-Business, Electronic Markets and Networks; The Content and Framework of E-Commerce, Classification of E-Commerce by the Nature of the Transactions and the Relationships Among Participants, E-Commerce Business Models, Integrating the Marketplace with the Marketspace, Web 2.0. Drivers, Benefits and Limitations of E-Commerce, Impact of E-Commerce on business, government, customers, citizens and society UNIT-II Mobile Commerce, Social Commerce and IoT 0 8 Hours Mobile Commerce, Attributes Applications and Benefits of M- Commerce, Mobile Marketing - Shopping and Advertising. Social Commerce: Social Commerce, Social Business (Enterprise), Social Business Networks and Social Enterprise, Social Media, Platforms for Social Networking; Social Media Marketing, Enterprise 2.0, Improved Business Models. Entrepreneur Networks, Enterprise Social Networks, The Benefits and Limitations of Social Commerce, JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

Benefits to Customers, Retailers, Employees, players in the ecosystem. Social Collaboration (Collaboration 2.0) - Essentials of Social Collaboration, Consumer-to-Consumer Electronic Commerce (C2C), Person-to-Person models. Internet of Things: Concept of IoT, Smart Homes and Appliances, Smart Cities, Smart Cars, Wearable Computing and Smart Gadgets UNIT-III Digital Business Ecosystem 09 Hours Electronic Commerce Mechanisms, Online Purchasing Process, E-Marketplaces - Types, Components and Participants, Disintermediation and Reintermediation; Customer Shopping Mechanisms - Webstores, Malls, and Portals, Webstores, Electronic Malls , Web (Information) Portals. Intermediaries: Roles of Intermediaries in E-Marketplaces, Merchant Solutions: Electronic Catalogs, Search Engines, and Shopping Carts, Electronic Catalogs, E-Commerce Search Activities, Auctions - Traditional Auctions Versus E-Auctions, Dynamic Pricing. Changing Supply Chains: Structure of the Supply Chain, EC Order Fulfillment Process, Speeding Up Deliveries, Partnering Efforts and Outsourcing Logistics, Order Fulfillment in Make-to- Order (MTO) and Mass Customization. Digital Payments: Smart Cards, Stored-Value Cards, EC Micropayments, Payment Gateways, Mobile Payments, Digital and Virtual Currencies, Security, Ethical, Legal, Privacy, and Technology Issues. UNIT-IV Digital Business Applications - I 09 Hours Electronic Retailing: B2C Electronic Retailing, Characteristics, Advantages, Limitations, E-Tailing Business Models, Classification of Models by Distribution Channel, Referring Directories, Malls with Shared Services. Social Shopping – Concept, Benefits and Drivers, Social Shopping Aids – Recommendations, Reviews, Ratings, and Marketplaces, Real-Time Online Shopping. The Online Versus Off-Line Competition, Click-and-Brick models, Product and Service Customization and Personalization. Fintech: E-Banking, Mobile Banking, Pure Virtual Banks, Insurance, and Stock Trading, Other Mobile Finance Applications. Digital Government: Government-to-Citizens, Government-to-Business, Government-to-Government, Government-to-Employees Models, Internal Efficiency and Effectiveness, E-Government and Social Networking, M-Government. E- Learning, E-Training, and E-Books: Basics of E- Learning, Characteristics, Advantages, Limitations, Distance Learning and Online Universities, Online Corporate Training, Social Networks and E-Learning, E-Learning Management Systems, Electronic Books. UNIT-V Digital Business Applications – II 08 Hours Online Travel and Tourism Services: Characteristics of Online Travel, Benefits, Limitations, and Competition in Online Travel Services. E-Employment: Online Job Market, Social Networks Based Job Markets, Social Recruiting, Virtual Job Fairs and Recruiting Events, Benefits and Limitations of the Electronic Job Market. E-Health: Definition, Electronic Medical Record Systems (EMR), Doctors’ System, Patients Services, Medical Devices and Patients Surveillance. Entertainment, Media & Gaming: Service Industry Consumer Applications. Digital Products, Internet TV and Internet Radio, Social Television (TV) Mobile Entertainment, Mobile Marketing, Mobile Streaming Music and Video Providers, Entertainment in Cars; Gaming - Mobile Games, Social Games and Gamification, Business of Social Games, Educational Social Games; Mobile Gambling, Mobility JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

and Sports; Social Entertainment. Data privacy measures to be implemented. BOOKS: Text: T1: Introduction to E Commerce & Social Commerce, Turban E , Whiteside J , King D, Outland J Springer T2 : E-Business and E-Commerce Management- Strategy, Implementation and Practice, Dave Chaffey, Pearson Education. T3 : Commerce – A Managerial Perspective, Efraim Turban, David King, Dennis Viehland, Jae Lee, Pearson Education.

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

[MBA1107A]: Management Fundamentals (Generic Elective) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Internal Assessment : 20 Marks Mid Sem. Exam : 30 Marks Total : 50 Marks Prerequisites Courses : Management functions of an organisation. Course Objective: To explain the various concepts of management. To make the students understand the contemporary management practices. To highlight professional challenges that managers face in various organization. To enable the students to appreciate the emerging ideas and practices in the field of management. Course Outcome: On completion of the course, student will be able to– CO1: ENUMERATE various managerial competencies and approaches to management. CO2: EXPLAIN the role and need of Planning, Organizing, Decision Making and Controlling. CO3: MAKE USE OF the principles of goal setting and planning for simple as well as complex tasks and small projects. CO4: COMPARE and CONTRAST various organizational structures of variety of business and not- for-profit entities in a real world context. CO5: BUILD a list of the decision making criteria used by practicing managers, leaders and entrepreneurs in routine and non-routine decision making situations and EVALUATE and EXPLAIN the same. CO6: FORMULATE and DISCUSS a basic controlling model in a real life business, start-up and not-for-profit organizational context. Course Contents UNIT-I Basic Concepts 04 Hours Manager, Managing, Workplace, Organization, Management Functions, Mintzberg’s Managerial Roles, The Universality of Management, Approaches to Management - Early Management, Classical Approach, Behavioral Approach, Quantitative Approach, Contemporary Approaches. Managerial Competencies: Communication, team work, planning and administrative, strategic and global competencies; Managerial Skills; How Is the Manager’s Job Changing?, Importance of Customers to the Manager’s Job, Importance of Innovation to the Manager’s Job, Importance of Sustainability to the Manager’s Job UNIT-II Planning 05 Hours Concept, need, nature, Management By Objectives (MBO) - Process of MBO - Benefits of MBO, Planning and Performance, Goals and Plans, Types of Goals, Types of Plans, Setting Goals and Developing Plans, Approaches to Setting Goals, Developing Plans, Approaches to Planning, Planning Effectively in Dynamic Environments. UNIT-III Organizing 05 Hours Organization, Organizing, Organizational Structures, Principles of Work Specialization , JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

Departmentalization, Chain of Command, Span of Control, Centralization and Decentralization, Formalization. Mechanistic and Organic Structures, Factors Affecting Structural Choice - Strategy, Size, Technology, Environmental Uncertainty. Traditional Organizational Designs - Simple Structure, Functional Structure, Divisional Structure, Matrix Structure, Team Structures, Project Structure, Adaptive Organizations – Boundary less Organization, Virtual Organizations, Learning Organization, Flexi Work, Tele-working, Global Organizations UNIT-IV Decision Making 05 Hours The Decision-Making Process - Identifying a Problem - Identifying Decision Criteria - Allocating Weights to the Criteria - Developing Alternatives - Analyzing Alternatives - Selecting an Alternative - Implementing the Alternative - Evaluating Decision Effectiveness. Making Decisions: Rationality, Bounded Rationality, The Role of Intuition, The Role of Evidence-Based Management. Types of Decisions & Decision-Making Conditions. Decision-Making approaches - Quantitative approach, Environmental Approach, System Approach, Ethical Approach, Intuitive Approach, Case Study Approach Decision-Making Styles - Linear–Nonlinear Thinking Style Profile, Decision- Making Biases and Errors. Effective Decision Making in Today’s World - Correctness of decision, Decision environment, Timing of decision, Effective communication of Decision, Participation in decision Making-Implementation of decision. UNIT-V Controlling 05 Hours Controlling, Definition, need and Importance, The Control Process, Managerial Decisions in Controlling, Feed-forward / Concurrent / Feedback Controls. Financial Controls, Information Controls, Benchmarking of Best Practices. BOOKS: Text: T1: Fundamentals of Management by Robbins, S.P. and Decenzo, D.A., Pearson Education Asia, New Delhi. T2: Management, Koontz and Wechrich, TMGH T3: Management, Stoner, et. al., Prentice Hall of India, New Delhi.

References: R1: Management, Hellregel, Thomson Learning, Bombay R2: Management, Robbins & Coulter, Prentice Hall of Hall of India, New Delhi. R3: Management - Text & Cases, Satya Raju, PHI, New Delhi. R4: Management, Richard L. Draft, Thomson South-Western

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

[MBA1107B]: Indian Economy (Generic Elective) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Internal Assessment : 20 Marks Mid Sem. Exam : 30 Marks Total : 50 Marks Prerequisites Courses : Economy of a country. Factors which influence Indian Economy Course Objective: The objective of this course is make students understand the present state of Indian economy and evaluate the reasons for inequality in the Indian economy. Understand the concept of GDP and how foreign trade influences Indian economy. Course Outcome: On completion of the course, student will be able to– CO1: DESCRIBE the present state of Indian Economy and LIST major economic policy issues in the current context. CO2: SUMMARIZE the sectoral composition of the Indian Economy and DISCUSS the trends therein. CO3: PREDICT consequences of Growth of Monopolies, Concentration of Economic Power and Inequality in the Indian Economy. CO4: EXAMINE the changing profile of human capital, employment, productivity and ILLUSTRATE the linkages with GDP composition of India. CO5: EVALUATE the role of Foreign Trade in the Indian Economy. CO6: BUILD a case for co-existence of LPG model along with the role of the state in the Indian Economy. Course Contents UNIT-I Perspective of Indian Economy 05 Hours Indian Economy as a Developing Economy, Basic Characteristics Overview of Economic Planning, Role of Monetary policy and Fiscal Policy, Budget terminology, Economic Growth, GDP and GDP Trends, Money Supply & Inflation, Inflation trends, RBI – overview of role and functions, Capital Markets – overview of role and functions, Concept of Poverty, Estimates of Poverty, Poverty Line, Economic Reforms and Reduction of Poverty, Concept of Inclusion, Need of inclusive growth, Financial inclusion. Concept of Hard & Soft Infrastructure. Hard Infrastructure - Transport Infrastructure, Energy Infrastructure, Water management infrastructure, Communication Infrastructure, Solid waste management, Earth monitoring and measuring networks. Soft Infrastructure - Governance Infrastructure, Economic infrastructure, Social infrastructure, Critical Infrastructure, Urban infrastructure, Green infrastructure, Education Infrastructure, Health Infrastructure. UNIT-II Human Resources and Economic Development 04 Hours The Theory of Demographic Transition, Size and Growth Rate of Population in India, Quantitative Population Growth Differentials in Different Countries, The Sex Composition of Population, Age Composition of Population, Density of Population, Urbanization and Economic Growth in India, The Quality of Population, Population Projections (2001-2026), Demographic Dividend. Human Development in India - The Concept and Measures of Human Development, Human development JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

Index for Various States in India, National Human Development Report, Changing profile of GDP and employment in India, GDP, Employment and Productivity per Worker in India, Relative Shift in the Shares of NSDP and Employment in Agriculture, Industry and Services in Different States. UNIT-III Sectoral composition of Indian Economy 05 Hours Primary, Secondary, Tertiary Sectors, Issues in Agriculture sector in India ,land reforms, Green Revolution and agriculture policies of India , Industrial development , small scale and cottage industries, Industrial Policy, Public sector in India, Services sector in India. Areas of Market Failure and Need for State Intervention, Redefining the Role of the State, Liberalization, Privatization and Globalization (LPG) Model of Development, Planning commission v/s NITI Aayog, Public Versus Private Sector Debate, Unorganised Sector and India's Informal Economy. UNIT-IV Inequality and Economic Power in India 05 Hours FDI, Angel Investors and Start-ups, Unicorns, M&A, Investment Models, Role of State, PPP (Public-Private Partnership), Savings and Investment Trends. Growth of Large Industrial Houses Since Independence, Growth of Monopolies and Concentration of Economic Power in India, Competition Policy and Competition Law, Growth and Inequality, India as an Economic Superpower, Growth of the Indian Middle Class, Indian MNCs : Mergers and Acquisitions, Outsourcing, Nationalism and Globalization, Small-scale and Cottage Enterprises, The Role of Small-scale Industries in Indian Economy, Poverty, Vulnerability and Unorganized Sector Employment-The High Degree of Correlation, Estimate of Organized and Unorganized Workers. UNIT-V The Foreign Trade of India 05 Hours Importance of Foreign Trade for a Developing Economy, Overview of Foreign Trade Since Independence, Composition of India's Foreign Trade, Direction of India's Foreign Trade, India's Balance of Payments on Current Account, Balance of Payments Crisis, Balance of Payments Since the New Economic Reforms of 1991, India's Trade Policy, India's Foreign Trade Policy, An Analysis of Trends in Exports and Imports, Special Economic Zones (SEZs)-An Overview. BOOKS: Text: T1: Indian Economy , Dutt R and Sundharam K.P.M, S .Chand, Delhi T2:Indian Economy, Agarwal A. N., Vikas Publishing House, Delhi T3:Indian Economy, Misra S.K. and Pury V.K., Himalaya Publishing House, New Delhi T4:Economic Reforms in India - A Critique, Dutt Ruddar, S. Chand, New Delhi

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

[MBA1108A]: Essentials of Psychology for Managers (Generic Elective) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Internal Assessment : 20 Marks Mid Sem. Exam : 30 Marks Total : 50 Marks Prerequisites Courses : Human behaviour, Factors influencing human behaviour. Course Objective: The objective of this course is make students aware of psychology and the different principles of learning and conditioning to human behavior. To learn and apply the intrapersonal processes that influence social perception. Course Outcome: On completion of the course, student will be able to– CO1: DEFINE the basic concepts of psychology. CO2: EXPLAIN the sensing and perceiving processes. CO3: APPLY principles of learning and conditioning to human behavior. CO4: ILLUSTRATE the linkages between learning, memory and information processing. CO5: EXPLAIN the basic intrapersonal processes that influence social perception. Course Contents UNIT-I Basic Concepts 05 Hours Introduction to Psychology, Definitions of Psychology, Goals of Psychology, History of Psychology, Modern Psychology, Psychology: Its Grand Issues and Key Perspectives, Psychology - Trends for the New Millennium. Biological Bases of Behavior: Neurons - Building Blocks of the Nervous System, The Nervous System - its Basic Structure and Functions, The Brain and Consciousness – states of consciousness, dreams, hallucinations, The Brain and Human Behavior, Heredity and Behavior - Genetics and Evolutionary Psychology. UNIT-II Sensation and Perception 05 Hours Sensing and perceiving, Sensory Thresholds, Sensory Adaptation, The Senses - Hearing, Vision, Perceptual Processes, Information Processing – Bottom Up Processing, Top Down processing, Bottom Up and Top Down (together) processing, Culture, Experience & Perception, Perceptual Constancy, Perceptual Expectations, Perceptual illusions, Gestalt Theory, Perceptual Development and Learning. UNIT-III Learning and Conditioning 06 Hours A Definition of Learning, Classical Conditioning, Instrumental Conditioning, Classical and Instrumental Conditioning Compared: Biofeedback and Reinforcement, Verbal Learning, Basic Conditioning and Learning Phenomena, Reinforcement, Schedules of reinforcement, role of reinforcement in developing subordinate Social Behavior, Transfer of Training, Learning by Observing Models, Biological Limits UNIT-IV Memory 04 Hours Learning and Memory as Intertwined Processes, Kinds of Information Stored in Memory, Measures of Retention, The Three Components of Memory – Encoding, Storage, Retrieval, Interference Theory, Decay Theory. JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

UNIT-V Information Processing I 04 Hours Separate-Store Models, Information Processing II: Levels of Processing, Issues in Memory. BOOKS: Text: T1: Psychology Ciccarelli, S. K & Meyer, G.E Pearson Education Ltd. T2: Introduction to Psychology, Clifford T. Morgan, Richard A King, John R Weisz and John Schopler, Indian Edition

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

[MBA1108B]: Legal Aspects of Business (Generic Elective) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Internal Assessment : 20 Marks Mid Sem. Exam : 30 Marks Total : 50 Marks Prerequisites Courses : Basic knowledge of existing Acts related to business. Course Objective: The objective of this course is make students understand the key terms involved in each Act and legal provisions associated with each Act. To illustrate the use of acts in different business organizations. Course Outcome: On completion of the course, student will be able to– CO1: DESCRIBE the key terms involved in each Act. CO2: SUMMARIZE the key legal provisions of each Act. CO3: ILLUSTRATE the use of the Acts in common business situations. CO4: OUTLINE the various facets of basic case laws of each Act from a legal and managerial perspective. Course Contents UNIT-I The Contract Act, 1872 05 Hours Essential Elements of Valid Contract, Essential elements of Valid Contracts, Contracts of Indemnity & Guarantee, Contingent Contract, Quasi Contract, Discharge of contract, Breach of contract-Meaning & remedies, Agency - Creation of Agency – Agent and Principal (Relationship/rights), Types of agency. UNIT-II Sale of Goods Act, 1930 04 Hours Contract of sale of goods, Conditions & warranties, Transfer of property or ownership, Performance of the Contract of Sale, Rights of unpaid seller, Sale by Auction. UNIT-III The Negotiable Instrument Act, 1881 05 Hours Negotiable Instruments – Meaning, Characteristics, Types. Parties, Holder and holder in due course, Negotiation and Types of Endorsements, Dishonor of Negotiable Instrument – Noting and Protest UNIT-IV The Companies (Amendment) Act, 2015 05 Hours Company – Definition, Meaning, Features and Types, One Person Company, Incorporation of Company – Memorandum of Association (MOA), Articles of Association (AOA), Share capital & Debentures, Acceptance of deposits, Appointment of director including woman Director. UNIT-V The Consumer Protection Act, 1986 05 Hours The Consumer Protection Act, 1986, Unfair & Restrictive Trade Practices, Dispute Redressal Forums – District, State & National Forum, Composition, Jurisdiction, Powers, Appellate Authority. Information Technology Act, 2000, Digital Signature, Electronic Governance, Electronic Records E – Contracts, E – Business models, E – Commerce & Security, Cyber Crimes. Intellectual Property Laws – Understanding of concepts of patents, copyrights, trademarks and designs. JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

BOOKS: Text: T1: Business Legislations for Management, M.C. Kuchhal T2: Elements of Mercantile Law, N.D.Kapoor T3: Business and Corporate Laws, Dr. P.C. Tulsian

References: R1: Legal Aspects of Business, Ravinder Kumar R2: Business Laws, S. D. Geet R3: Business Laws, S.S. Gulshan R4: Legal Aspects of Business, Akhileshwar Pathak

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-I

[MBA1109]: Communication Skill (Audit Course)

Prerequisites Courses : Basic knowledge of English Course Objective: To equip the students with the skills to communicate well, orally and in written with Team Members, Executives and Clients. Course Outcome:On completion of the course, student will be able to– CO1: DESCRIBE the importance and various forms of Communication. CO2: ILLUSTRATE the non-verbal communication. CO3: SUMMARIZE the important considerations in Speeches, Presentations and interview techniques. CO4: OUTLINE the essentials of Group Communication. Course Contents UNIT-I Introduction to managerial communication Meaning, Importance & objectives - Principles of Communication, forms of communication, Communication Process, Barriers of effective communication, Techniques of effective communication. UNIT-II Non-verbal communication Body Language, Gestures, Postures, Facial Expressions, Dress codes. The Cross Cultural Dimensions of Business Communication. Listening & Speaking, techniques of electing response, probing questions, Observation. Business and social etiquettes. UNIT-III Managerial speeches Principles of Effective Speech & Presentations. Technical & Non-technical presentations. Speech of introduction - speech of thanks - occasional speech - theme speech. Use of audio visual aids. UNIT-IV Interview Techniques Mastering the art of conducting and giving interviews, Placement interviews - discipline interviews - appraisal interviews – exit interviews UNIT-V Group communication Importance, Meetings - group discussions. Video-conferencing. BOOKS: Text: T1: Lesikar, R.V. & Flatley, M.E. (2005). Basic Business Communication Skills for Empowering the Internet Generation. Tata McGraw Hill Publishing Company Ltd. New Delhi. T2: Ludlow, R. & Panton, F. (1998),The Essence of Effective Communications,Prentice Hall of India Pvt. T3: Adair, J. (2003). Effective Communication. Pan Mcmillan T4: Thill, J. V. & Bovee, G. L. (1993). Excellence in Business Communication. McGraw Hill, New York. T5: Bowman, J.P. & Branchaw, P.P. (1987). Business Communications: From Process to Product. Dryden Press, Chicago.

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y MBA SEMESTER –I

[MBA 1110] Skill Enrichment Activity (Audit Course) Teaching Scheme: Credit Examination Scheme: Practical Field Work 0 Grade

Prerequisites Courses: Students must have basic knowledge of various business activities and management functions.

Course Objective: The objective is to enhance the management skills with in hand field experience.

Course Outcome:  Student will be able to identify the social and business requirements.  Students will be able to confidently implement the skills learned.  Students will be able to conduct independent business activity.

On completion of the course, student will be able to– : CO1: Describe the various social and business skills. CO2: Perform the managerial activity with learned skills. CO3: Explain the management concepts with the help of actual field practical. CO4: Analyse the various social and business problems. CO5: Evaluate innovative ideas in the field.

Skill Enrichment Activity

The central idea behind the introduction of the Skill Enrichment Activity is to give opportunity to the management students to know social and business problems. Individual student has to select one area out of Field Work, CSR Activity and Entrepreneurial Activity. This course will be graded as completed or not completed status and there will be no credits. Still, it is compulsory for every student to complete this course. The actual experience of field work will help the students in their professional career. After the completion every student has to submit a printed report and give viva/ presentation before the panel.

Field Work: Student is expected to select particular area of the society / business and has to actually work there for selected objective.

CSR Activity: Student is expected to undertake some activity through some company /NGOs.

Entrepreneurial Activity: Student shall start his own/ participate in existing entrepreneurial activity.

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y MBA SEMESTER –I

[MBA 1111] Alternate Study Credit Course (Open Elective) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Total :50 Marks

Prerequisites Courses: Students must have basic knowledge of online courses.

Course Objective: The objective is to enhance the management knowledge going beyond the syllabus and or college curriculum.

Course Outcome:  Student will be able to learn independently the advanced knowledge with other professional bodies.  Students will be able to confidently learn beyond the syllabus.

CO1: Describe the various aspects of professional certification courses. CO2: Perform the skills beyond the syllabus. CO3: Explain the importance of the independent learning. CO4: Analyse the various learning platforms. CO5: Evaluate usefulness of the courses.

Alternate Study Credit Courses

This syllabus has introduced the facility to opt the professional courses offered by other bodies. The completed certification can be considered for the grant of the credit points allocated by conducting Viva Voc/ Presentation. This course enable the students to go beyond the defined syllabus and enhance their knowledge in most emerging fields.

The courses under Massive Open Online Course (MOOC), National Programme on Technology Enhanced Learning, Coursera etc. can be selected. The student has to pay online fees for the course and complete the course with certificate. Authorities can consider the certificate and conduct viva voce/ presentation to give required credits in final result.

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

[MBA1112] Marketing Management (Generic Core)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks

Prerequisites Courses: Basic knowledge of the Marketing and 4 Ps of Marketing. Student must have visited different retailing formats in and around city. Students must know common products and services available at least in Indian Market in Service Sector, Consumer Durables and Consumable market.

Course Objective: The Objective of this course is to introduce the concept of Marketing Mix as a framework for Marketing Decision making. Besides this objective to emphasize the need, importance and process of Marketing Planning and Control and to sensitize the students to the dynamic nature of Marketing Function.

Course Outcome: After successful completion of the course, students will able to CO1: DESCRIBE the key terms associated with the 4 Ps of marketing. CO2: COMPARE and CONTRAST various approaches to pricing for a real world marketing offering (commodities, goods, services, e-products/ e-services.) CO3: DEMONSTRATE an understanding of various channel options for a real world marketing offering (commodities, goods, services, e-products/ e-services.) CO4: EXAMINE the product line of a real world marketing offering (commodities, goods, services, e-products/ e-services.) CO5: EXPLAIN the role of various communication mix elements for a real world marketing offering (commodities, goods, services, e-products/ e-services.) CO6: DESIGN a marketing plan for a real world marketing offering (commodities, goods, services, e-products/ e-services.) Course Contents UNIT-I Product 09 Hours Product: Meaning, The Role of Product as a market offering, Goods & Services Continuum, Classification of consumer products- convenience, shopping, shopping, unsought goods. Classification of industrial products- materials and parts, capital items, supplies and services. The Product Hierarchy, Product Systems and Mixes, Product Line Analysis, Product Line Length, The Customer Value Hierarchy. New Product Development - Need, Booz Allen & Hamilton Classification Scheme for New Products, New Product Development Process - Idea Generation to commercialization. Branding: Concept, Definition, Commodity Vs. Brand, Product Vs Brand, Concept of Brand equity. UNIT-II Pricing 08 Hours Pricing: Meaning, The Role of Pricing, Importance and Factors influencing pricing decisions. Setting the Price: Setting pricing objectives, Determining demand, Estimating costs, Analyzing competitors’ pricing, Selecting pricing method, selecting final price. Adapting the Price: Geographical pricing, Price discounts & allowances, Promotional pricing, Differentiated pricing, concept of transfer pricing, Dynamic pricing

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

(surge pricing, auction pricing), Pricing in online marketing (free, premium, fermium). Price Change: Initiating & responding to price changes.

UNIT-III Place 09Hours Place: Meaning, The Role of Marketing Channels, Channel functions & flows, Channel Levels, Channel Design Decisions - Analyzing customers’ desired service output levels, establishing objectives & constraints, Identifying & evaluating major channel alternatives. Channel Options - Introduction to Wholesaling, Retailing, Franchising, Direct marketing, Introduction to Omni channel & hybrid channel options. Market Logistics Decisions - Order processing, Warehousing, Inventory, and Logistics. UNIT-IV Promotion 08 Hours Promotion: Meaning, The role of marketing communications in marketing effort. Communication Mix Elements - Introduction to Advertising, Sales Promotion, Personal Selling, Public Relations, Direct Marketing, Concept of Integrated Marketing Communications (IMC), Developing Effective Communication - Communication Process, Steps in Developing effective marketing communication - identifying target audience, determining communication objectives, designing a message, Choosing media, Selecting message source, Collecting feedback. Shaping the overall promotion mix: promotional mix strategy, push-pull strategies UNIT-V Product Level Planning 08 Hours Product Level Planning: Preparation & evaluation of a product level marketing plan, Nature & contents of Marketing Plans - Executive Summary, Situation Analysis, Marketing Strategy, Financials, Control. Marketing Evaluation & Control - Concept, Process & types of control - Annual Plan Control, Profitability Control, Efficiency Control, Strategic Control, Marketing audit. (7 + 2) BOOKS: Text Books: T1. Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha, Marketing Management, Pearson T2. Rajan Saxena, Marketing Management, TMGH T3. Lamb Hair Sharma, Mc Daniel, Marketing, Cengage Learning

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

[MBA1113]Financial Management (Generic Core)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Course: Student should know various functions of service and manufacturing industry. Students must be able to find out financial involvements in the each department and each affairs of industry / company / organization. Course Objective: 1. To understand various concepts related to financial management. 2. To study in detail, various tools and techniques in the area of finance. 3. To develop the analytical skills this would facilitate the decision making in Business situations. Course Outcome: After successful completion of the course, students will able to CO1: DESCRIBE the basic concepts related to Financial Management, Various techniques of Financial Statement Analysis, Working Capital, Capital Structure, Leverages and Capital Budgeting. CO2: EXPLAIN in detail all theoretical concepts throughout the syllabus CO3: PERFORM all the required calculations through relevant numerical problems. CO4: ANALYZE the situation and • Comment on financial position of the firm • Estimate working capital required • Decide ideal capital structure • Evaluate various project proposals CO5: EVALUATE impact of business decisions on Financial Statements, Course Contents UNIT-I Business Finance 09 Hours Business Finance: Introduction to Business Finance, Meaning and Definition of Financial Management, Objectives of Financial Management- (Profit Maximization and Wealth Maximization), Modern Approach to Financial Management- (Investment Decision, Financing Decision, Dividend Policy Decision), Finance and its relation with other disciplines, Functions of Finance Manager Techniques of Financial Statement Analysis 08 Hours UNIT-II

Techniques of Financial Statement Analysis: Introduction, Objectives of financial statement analysis, various techniques of analysis viz Common Size Statements, Comparative Statements, Trend Analysis, Ratio Analysis, Funds Flow Statement & Cash Flow Statement UNIT-III Working Capital Management 09 Hours Working Capital Management: Meaning of Working Capital, its components& types, Operating Cycle, Factors affecting working capital, Estimation of working capital requirement. (Total Cost Method & Cash Cost Method)

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

UNIT-IV Capital Structure 08 Hours Capital Structure: Meaning and Factors affecting Capital Structure, Different sources of finance. Concept and measurement of Cost of Capital (measurement of Specific Cost and WACC), Trading on Equity, Concept of Leverages and its types. UNIT-V Capital Budgeting 08 Hours Capital Budgeting: Meaning, Definition of Capital Budgeting, Time value of money.Tools of evaluation of the project based on traditional techniques and modern techniques - ARR, Payback Period, Discounted Payback Period, NPV, PI & IRR Note: Numerical Problems will be asked on following topics— 1. Common Size Statements 2. Comparative Statements 3. Trend Analysis 4. Ratio Analysis (Calculation of ratios plus its interpretation) 5. Estimation of working capital requirement (Total Cost Method & Cash Cost Method) 6. Operating Cycle 7. Measurement of Specific Cost (Cost of Equity, Preference, Retained Earnings and Debt) and WACC 8. Capital Structure 9. Leverages 10. Capital Budgeting (ARR, Payback Period, Discounted Payback Period, NPV, PI & IRR) BOOKS: Text Books: T1. Shashi K. Gupta and R.K. Sharma, Financial Management, (Kalyani Publication) T2. V.K. Saxena and C.D.Vashist, Basics of Financial Management, (Sultan Chand & Sons) T3. Rajesh Kothari (SAGE), Financial Management, A Contemporary Approach, T4. Dr. Mahesh Abale & Dr. Shriprakash Soni, Financial Management, (Himalaya Publishing House Pvt. Ltd.) T5. Dr. P. Periasamy, Working Capital Management, Theory and Practice, (Himalaya Publishing House) T6. I M Pandey,Financial Management, (Vikas Publishing House Pvt. Ltd) T7. A.P. Rao,Fundamentals of Financial Management, (Everest Publishing House) T8. N.M. Vechalekar, Advanced Financial management Reference Books : R1. Rajiv Srivastava and Anil Misra ,Financial Management, (OXFORD University Press) R2. Ravi Kishore,Financial Management, (Taxmann) R3. V.K. Bhalla, Financial management, (S. Chand) R4. Jonathan Berk, Peter DeMarzo and Ashok Thampy, Financial Management, Financial management, (Pearson Publication)

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

[MBA1114] Human Resource Management (Generic Core)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Course: Knowledge of the business activity involving the Human resources and the levels of involvement. Students should have some idea of the problems and challenges in the handling of human resources in the industry. Course Objective: 1. To understand the role of HRM in an organization 2. To learn to gain competitive advantage through people 3. To learn to study and design HRM system Course Outcome: After successful completion of the course, students will able to CO1: DESCRIBE the role of Human Resource Function in an Organization. CO2: ENUMERATE the emerging trends and practices in HRM. CO3: ILLUSTRATE the different methods of HR Acquisition and retention. CO4: DEMONSTRATE the use of different appraisal and training methods in an Organization. CO5: OUTLINE the compensation strategies of an organization CO6: INTERPRET the sample job descriptions and job specifications for contemporary entry level roles in real world organizations. Course Contents UNIT-I Human Resource Management 09 Hours Human Resource Management: Concept and Challenges - Introduction, Objectives, Scope, Features of HRM, Role of HRM, Importance of HRM, Policies and Practices of HRM, Functions of HRM, Challenges of HRM. Introduction to SHRM: Define SHRM, importance and nature. HRM Models: Harvard Model, SHRM “matching model”. UNIT-II HR Acquisition & Retention 08 Hours HR Acquisition & Retention: Human Resource Planning: Definition, Objective, Need and Importance, HRP Process, Barriers to HRP. Job Analysis Process – Contents of Job Description & Job Specification, Job description Vs job specification, Job design, Factors affecting Job design, Job enrichment Vs job enlargement. Recruitment Introduction & Sources of Recruitment, Difference between recruitment and selection-Recruitment, Selection Process, Induction and Orientation. Career Planning-Process of career planning and development Succession Planning Process, Transfer and Promotion. Retention of Employees: Importance of retention, strategies of retention. UNIT-III Managing Employee Performance and Training 09 Hours Managing Employee Performance and Training: Performance Appraisal &Performance Management – Definition, Objective, Importance, Appraisal Process and Appraisal Methods. Why to measure performance and its purpose. Performance Appraisal Vs Performance Management, Potential Management. Training and Development - Definition – Scope – Conceptual framework of Training and development of

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

Employees, Role of Training in Organizations, Objectives, The Training and Development Process, Training Need Assessment, Types of training, Difference between training and development, E-Learning. Benefits of training, Evaluation of Training Effectiveness: Kirkpatrick model. UNIT-IV Compensation Management 08 Hours Compensation Management: Concept, Objectives, Importance of Compensation Management, Process, Current Trends in Compensation. Factors in compensation plan. Wage/ Salary differentials, Components of salary. Incentives and Benefits – Financial & Nonfinancial Incentive, Fringe Benefits. Employees Separation - Retirement, Termination, VRS, Golden Handshake, Suspension, Concepts & Methods, Grievance Procedure in Indian Industry. UNIT-V Emerging Trends in HRM 08 Hours Emerging Trends in HRM: HRIS- Need, Advantages & Uses of HRIS. HR Accounting- Concepts, Objective, Advantage, Limitation & Method. HR Audit- Concept, Objective, Scope & Process. HR Shared Services- Concept, Objective, Benefits, Issues creating HR Shared Services. BOOKS: Text Books: T1. Dr. S.S. Khanka, Human Resource Management, Sultan Chanda , Delhi T2. Deepak Bhattacharya, Human Resource Management, Sage Publishing Ltd. T3. Arun Monppa , Human Resource Management, Tata McGraw Hill Publishing Company T4. Mirza & Zaiyaddin, Human Resource Management T5. Dr. P.C.Pardeshi , Human Resource Management, Nirali Publication T6. R.S.Dwiwedi, Human Resource Management, Vikas Publishing House. T7. C.B.Mamoria , Human Resource Management, Himalaya Publishing House T8. Gary Dessler, Dorling Human Resource Management, Kindersley Pvt Ltd. T9. K Aswathappa , Human Resource Management: Text and Cases, Tata McGraw Hill Publishing Company. T10. Performance Appraisal and Management, Himalaya Publishing House.

Reference Books: R1. Izabela Robinson, Human Resource Management in Organizations, Jaico Publishing House. R2. Michael Armstrong, Koganpage, Armstrong’s Essential Human Resource Management Practice - A guide to people management, R3. Cascio & Aguins, Applied Psychology in Human Resource Management, PHI.

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

[MBA1115] Operation Research (Generic Core)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Course: Basic mathematics and logic must be with students. They should be able to draw logic and solve equations. Course Objective: 1. To understand role of quantitative techniques in managerial decision making. 2. To understand process of decision problem formulation. 3. To understand applications of various quantitative techniques in managerial settings.

Course Outcome: After successful completion of the course, students will able to CO1: Define the basic term of Operation Research and Calculate Transportation Problem CO2: Explain and calculate Linear Programming Problem and simulation Techniques CO3: Analyze and calculate various dimension of decision Theory and Game theory CO4 : Define and Determine Project Management and Sequencing Problems CO5: Illustrate and calculate Probability and distribution Course Contents UNIT-I Introduction 09 Hours Introduction: Importance of Decision Sciences & Role of quantitative techniques in decision making. Assignment Models: Concept, Flood’s Technique/ Hungarian Method, applications including restricted & multiple assignments. Transportation Models: Concept, Formulation, Problem types: Balanced, unbalanced, Minimization, Maximization Basic initial solution using North West Corner, Least Cost & VAM, Optimal Solution using MODI. Linear Programming 08 Hours UNIT-II

Linear Programming: Concept, Formulation & Graphical Solution Markov Chains & Simulation Techniques: Markov chains: Applications related to management functional areas, Implications of Steady state Probabilities, Decision making based on the inferences Monte Carlo Simulation, scope and limitations. UNIT-III Decision Theory 09 Hours

Decision Theory: Concept, Decision under risk (EMV)& uncertainty ,Game Theory: Concept,2 by 2 zero sum game with dominance, Pure & Mixed Strategy ,Queuing Theory: Concept, Single Server ( M/M/I , Infinite, FIFO) and Multi Server (M/M/C , Infinite, FIFO) UNIT-IV Project Planning Control & Sequencing Problems 08 Hours CPM & PERT: Concept, Drawing network, identifying critical path .Network Calculations: Calculating EST, LST, EFT, LFT, Slack & probability of project completion. Sequencing problems: Introduction,

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

Problems involving n jobs- 2 machines, n jobs- 3 machines & n jobs-m machines; Comparison of priority sequencing rules. UNIT-V Probability & Distribution 08 Hours Probability: Concept, Addition, Conditional Probability theorem based decision making, (Numerical based on functional areas of business expected). Probability Distributions: Normal, Binomial. Interval estimation, standard errors of estimation. BOOKS: Text Books : T1. N.D. Vohra, Quantitative Techniques in Management, Tata, McGraw Hill Publications, 4th Edition T2. Levin, Rubin, Quantitative Approaches to Management Stinson & Gardner T3. J K Sharma, Operations Research Theory & Applications, MacMillan Publishers India Ltd., 4th Edition T4. K L Sehgal, Quantitative techniques & statistics ,Himalaya Publications

Reference Books: R1. Anderson, An introduction to management science: Quantitative approach for decision making, Cengage Learning R2. Billey E. Gilett, Introduction to Operations Research, TMGH R3. Nita Shah, Ravi Gor, Hardik Soni, Operations Research, PHI R4. Bal Krishnan, Render, Stair, Jr., Managerial Decisions Modeling with Spreadsheets, Pearson Education. R5. R. Pannerselvam, Operations Research, Prentice Hall India, 2nd Edition.

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

[MBA1116] Operations & Supply Chain Management (Generic Core)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Course: Knowledge about organization and different activities undertaken in the organization. Basic mathematics and logic must be with students. They should be able to draw logic and solve equations. Course Objective: 1. To understand role of quantitative techniques in managerial decision making. 2. To understand process of decision problem formulation. 3. To understand applications of various quantitative techniques in managerial settings.

Course Outcome: After successful completion of the course, students will able to

CO1: DEFINE basic terms and concepts related to Production, Operations, Services, Supply Chain and Quality Management. CO2: EXPLAIN the process characteristics and their linkages with process-product matrix in a real world context. CO3:DESCRIBE the various dimensions of production planning and control and their inter-linkages with forecasting. CO4: CALCULATE inventory levels and order quantities and make use of various inventory classification methods. CO5: OUTLINE a typical Supply Chain Model for a product / service and illustrate the linkages with Customer Issues, Logistic and Business Issues in a real world context. Course Contents UNIT-I Introduction to Operations and Supply Chain Management 09 Hours Introduction to Operations and Supply Chain Management: Definition, Concept, Significance and Functions of Operations and SCM. Evolution from manufacturing to operations management, Physical distribution to Logistics to SCM, Physical Goods and Services Perspectives. Quality: Definitions from various Perspectives, Customers view and Manufacturer's view, Concept of Internal Customer, Overview of TQM and LEAN Management, Impact of Global Competition, Technological Change, Ethical and Environmental Issues on Operations and Supply Chain functions. UNIT-II Operations Processes 08 Hours Operations Processes: Process Characteristics in Operations: Volume Variety and Flow. Types of Processes and Operations Systems - Continuous Flow system and intermittent flow systems. Process Product Matrix: Job Production, Batch Production, Assembly line and Continuous Flow, Process and Product Layout. Service System Design Matrix: Design of Service Systems, Service Blueprinting.

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

UNIT-III Production Planning & Control (PPC) 09 Hours Production Planning & Control (PPC): Role and Functions of PPC Demand Forecasting: Forecasting as a Planning Tool, Forecasting Time Horizon, Sources of Data for forecasting, Accuracy of Forecast, Capacity Planning. Production Planning: Aggregate production Planning, Alternatives for Managing Demand and Supply, Master Production Schedule, Capacity Planning - Overview of MRP, CRP, DRP , MRP II. Production Control: Scheduling, Loading, Scheduling of Job Shops and Floor Shops, Gantt Charts UNIT-IV Inventory Planning and Control 08 Hours Inventory Planning and Control: Continuous and intermittent demand system, concept of inventory, need for inventory, types of inventory - seasonal, decoupling, cyclic, pipeline, safety - Implications for Inventory Control Methods. Inventory Costs - Concept and behavior of ordering cost, carrying cost, shortage cost. EOQ – definition, basic EOQ Model, EOQ with discounts. Inventory control - Classification of material - ABC Analysis -VED, HML, FSN, GOLF, SOS. (Numericals expected on Basic EOQ, EOQ with discounts & ABC), Inventory turns ratios, Fixed Order quantity Model - Periodic Review and Re-order Point. UNIT-V Supply Chain Management 08 Hours Supply Chain Management: Supply chain concept, Generalized Supply Chain Management Model - Key Issues in SCM – Collaboration, Enterprise Extension, responsiveness, Cash to Cash Conversion. Customer Service: Supply Chain Management and customer service linkages, Availability service reliability perfect order, customer satisfaction. Enablers of SCM - Facilities, Inventory, Transportation, Information, sourcing, Pricing. BOOKS: Text Books : T1. N.D. Vohra, Quantitative Techniques in Management, Tata, McGraw Hill Publications, 4th Edition T2. Levin, Rubin, Quantitative Approaches to Management Stinson & Gardner T3. J K Sharma, Operations Research Theory & Applications, MacMillan Publishers India Ltd., 4th Edition T4. K L Sehgal, Quantitative techniques & statistics ,Himalaya Publications

Reference Books : R1. Donald Bowersox, David Closs, M Bixby Cooper, Supply Chain Logistics Management, Tata McGraw Hill. R2. William J. Stevenson, Operations Management, TMGH. R3. Lee Krajewski, Larry Ritzman, Manoj Malhotra, Operations Management, Pearson Education. R4. J.R. Tony Arnold, Stephen Chapman, Ramakrishnan, Introduction to Materials Management, Pearson. .

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

[MBA1117MKTG]: Consumer Behaviour (Specialization Core MKTG) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses : Basic decision making process of consumer goods. Student must know the aspects influencing the consumer decision making process. Different issues regarding consumers. Course Objective: 1. To highlight the importance of understanding consumer behavior in Marketing. 2. To study the environmental and individual influences on consumers 3. To understand consumer behavior in Indian context.

Course Outcome: On completion of the course, student will be able to– CO1: Describe the Environmental Influences on Consumer behavior CO2: Examine the role of Indivisual Determinants of Consumer Behaviour CO3: Construct the design of Consumer decision making proves CO4: Analyze the various Models of Consumer Behaviour CO5: Analyze the behavior of Indian Consumer Course Contents UNIT-I Environmental Influences on Consumer Behaviour 09 Hours Environmental Influences on Consumer Behaviour, Meaning of Customers & Consumers, Consumer Roles, Consumerism & De-marketing, Culture & Sub- Culture: Meaning, Characteristics & Relevance to Marketing Decisions, Social Class: Meaning, Measurement, Effect on Lifestyles, Social Groups: Meaning & Group Properties & Reference Groups, Family: Family Life Cycle & Purchasing Decisions, Marketing Mix: Influence of marketing mix variables. UNIT-II Individual Determinants of Consumer Behavior 09 Hours Individual Determinants of Consumer Behavior, Personality & Self Concept: Meaning of Personality, Influence on Purchase Decisions, Motivation & Involvement: Types of Buying Motives, Motive Hierarchy, Dimensions of Involvement, Learning & Memory: Meaning & Principal Elements of Learning, Characteristics of Memory Systems, Recall, Attitudes: Meaning & Characteristics, Strategies for Changing Attitudes, Intensions & Behaviors.

UNIT-III Consumer Decision Making Process 08 Hours Consumer Decision Making Process, Problem Recognition: Types of consumer decisions, types of Problem Recognition, Utilizing problem recognition information. Search & Evaluation: Types of information, Sources of Information Search, Search, Experience and Credence Aspects -Marketing Implications .Situational Influences on Purchase Decisions, Purchasing Process: Why do people shop? Store & Non-

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

store Purchasing Processes, Purchasing Patterns. Post-purchase Evaluation & Behavior: Consumer Satisfaction, Dissatisfaction, Customer Delight, Consumer Complaint Behavior, Post- Purchase Dissonance. UNIT-IV Consumer Behaviour Models 08 Hours Consumer Behavior Models, Howard Sheth Model, Engel – Blackwell – Miniard Model UNIT-V Indian Consumer 08 Hours Indian Consumer, Demographic & Socio-economic Profile, Measurement of social classes in India using Socio-Economic Classes (SEC) in Urban & Rural Markets, Living Standards Measures (LSM). Characteristics of BoP Consumers (6+2) BOOKS: Text Books: T1. David L. Loudon & Albert J. Della Bitta,Consumer Behaviour, Tata McGraw Hill, 4th Edition T2. Hawkins, Mothersbaugh,Consumer Behaviour, Tata McGraw Hill T3. Batra, Kazmi,Consumer Behaviour, Excel Books

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

[MBA1117FIN]: Financial Markets and Banking Operations (Specialization Core FIN) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses : Knowledge of financial institutes in India is must. Students must know the process of funding the industry and the capital requirement of the company. Course Objective: 1. To highlight the importance of understanding consumer behavior in Marketing. 2. To study the environmental and individual influences on consumers. 3. To understand consumer behavior in Indian context. Course Outcome: On completion of the course, student will be able to– CO1: RECALL the structure and components of Indian financial system through banking operations & Financial Markets. CO2: UNDERSTAND the concepts of financial markets, their working and importance. CO3: ILLUSTRATE the working and contribution of Banks and NBFCs to the Indian Economy. CO4. ANALYZE the linkages in the Financial Markets. CO5: EXPLAIN the various banking and accounting transactions.

Course Contents UNIT-I Basic Concepts of Indian Financial System 09 Hours Indian Financial System: Structure and Components. Role of financial system in economic development. Introduction to financial Institutions – Banking – Non Banking Institutions. Role and Functions of Banks and their Contribution to Indian Economy. Introduction to Financial Markets, Functions and Classification. Money Market, Capital markets, Bond markets, Commodity markets, Derivatives markets, Futures markets, Foreign exchange markets, Crypto currency market. UNIT-II Money Market 09 Hours Money Market: Features, Objectives, Constituents, Structure and components .Participants in Indian Money Market , Reserve Bank of India and Indian Money Markets. Functions of Money market instruments .Money Market Instruments- Promissory Notes, Bill of Exchange, Treasury bills, Call and Notice Money, Commercial Papers, Certificate of Deposits, Banker’s Acceptance, Repurchase Agreements. Underdeveloped nature of Indian Money Market. Measures taken by RBI. UNIT-III Capital Market 08 Hours Capital Market: Components & Functions of Capital Markets, Primary & Secondary Market Operations, Capital Market Instruments - Preference Shares, Equity Shares, Non-voting Shares, Convertible Cumulative Debentures (CCD), Fixed Deposits, Debentures and Bonds, Global Depository receipts, American Depository receipts, Global Debt Instruments, Role of SEBI in Capital Market.

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

UNIT-IV Banks and NBFCs 08 Hours Banks and NBFCs: Types of Banks & NBFCs: Central Bank, Nationalized & Co Operative Banks, Regional Rural Banks, Scheduled Banks, Private Banks & Foreign Banks, Mudra Bank, Small Finance Banks, Specialized Banks, NBFCs. Types of Banking: Wholesale and Retail Banking, Investment Banking, Corporate Banking, Private Banking, Development Banking. UNIT-V Concepts in Banking and Accounting of transactions 08 Hours Concepts in Banking and Accounting of transactions: Accounting in banks, Electronic Banking, RTGS, ATM, MICR, OCR, OMR, and DATANET, Petty Cash, Electronic Clearing Service (ECS), National Electronic Funds Transfer (NEFT) System, Real Time Gross Settlement (RTGS) System, IMPS. BOOKS: Text Books: T1. M Y Khan, Indian Financial Services, Tata McGraw-Hill Education T2. Dr D Guruswamy, Marketing of Financial Services, T3. Avadhani. V.A, Financial Services In India. Reference Books: R1. P Perriasamy , M Veerasevalam, Risk and Insurance Concepts, Vijay Nicole Imprints Pvt Ltd R2. Dr. D Guruswamy, Financial services of India, Tata McGraw Hill R3. Anil Agashe, Capital Markets & Financial Services, Everest publishing house R4. M. Y. Khan, Financial Services, Tata McGraw-Hill Education

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

[MBA1117HR]: Employee Relations & Labour Legislations (Specialization Core HR) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses : Knowledge of employee employer relations and issues in the organization about the labour problems must with students. Students also know the basic legal structure in India. Course Objective: 1. To know the employee employer relations 2. To learn legal provisions and rules of employment Course Outcome: On completion of the course, student will be able to– CO1: DEFINE the key terms related to performance management and competency development. CO2: EXPLAIN various models of competency development. CO3: PRACTICE competency mapping. CO4:ANALYSE competencies required for present and potential future job roles at various levels and across variety of organizations. CO5:DESIGN and MAP their own competency and plan better and appropriate career for themselves. CO6:DEVELOP a customized competency model in accordance with the corporate requirements. Course Contents UNIT-I Performance Management System 09Hours Performance Management System: Introduction of PMS-Definition, Scope, Importance, Performance Planning– Individual Goal Setting, Linking individual goals to Organization goals, Performance Coaching- Identification of Training Needs- Job Specification, Identify the Performance Gap, Training Specification, Choose appropriate training module, Counseling for Better Performance, Feedback Mechanism in Organization. UNIT-II Introduction to Competency 09 Hours Introduction to Competency: Definition and History of Competency, Basic Components of Competency(Knowledge(K),Skill(S), Attitude(A)), Performance Vs Competency, Difference between Competence and Competency, Type of Competency- Generic Vs Key Competency, Functional and Technical Competency, Leadership and managerial Competency, Need for Competency Framework, Limitation and Learning from Competency Framework, Myth about Competency. UNIT-III Competency Development & its Models 08 Hours Competency Development & its Models: Need and Importance of Competency Development, Stages in developing Competency Model, Types of Competency Model – Core/Generic, Job Specific, Managerial/Leadership, Custom, Development of Personnel Competency Framework – Lancaster Model of Competency.

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

UNIT-IV Competency Mapping 08 Hours Competency Mapping: Procedures/Steps-Determining objectives and Scope, clarifying implementation goals and standards, create an action plan, define competency based performance effectiveness (Key Result Area (KRA) & Key Performance Indicators(KPI)), tools for data collection, data analysis, validating competency model, mapping future jobs and single incumbent jobs, using competency profile in HR decisions, Mapping Competency for Recruitment and Selection, Training and Development, Performance and Compensation. UNIT-V Competency Driven Career and Culture 08 Hours Competency Driven Career and Culture: Role of Competency in Career Progression - Transactional Competency, Tradition Competency and Transformational Competency, Evaluation of Career through KSA (Knowledge, Skill and Attitude) Competency based Succession and Career planning, Corporate Competency driven Culture BOOKS: Text Books: T1. Ganesh Shermon , Competency based HRM, Tata McGraw Hill Publishing T2. Seema Sanghi , The handbook of Competency Mapping: Understanding, Designing and Implementing Competency Models in Organizations, Sage Publication Inc

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

[MBA1117OSCM]: Supply Chain Management (Specialization Core OSCM) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses : Knowledge of inventory and material. Process of inventory procurement in India. Industry requirements of material handling and distribution of finished goods. Course Objective: 1. To know the employee employer relations 2. To learn legal provisions and rules of employment Course Outcome: On completion of the course, student will be able to– CO1 : DESCRIBE the nature and CHARACTERISTICS of services and the services economy. CO2 : DESRCIBE the service design elements of variety of services. CO3 : USE service blueprinting for mapping variety of real life service processes. CO4 : ANALYSE alternative locations and sites for variety of service facilities. CO5 : JUDGE and EXPLAIN the service orientation at variety of service facilities / organizations. CO6 : CREATE flow process layouts for variety of services. Course Contents UNIT-I Understanding Services 09 Hours Understanding Services: The Service Economy, Service Definitions, Facilitating Role of Services in an Economy, Economic Evolution, Stages of Economic Development, Nature of the Service Sector, The Experience Economy, Consumer Service Experience, Business Service Experience, Service-Dominant Logic, Distinctive Characteristics of Service Operations - Customer Participation, Simultaneity. Perishability, Intangibility, Heterogeneity, Non-transferrable Ownership. The Service Package, Grouping Services by Delivery Process, Open-Systems View of Service Operations Management. UNIT-II Designing the Service Enterprise 9 Hours Designing the Service Enterprise: New Service Development, Sources of Service Sector Growth, Information Technology, The Internet as a Service Enabler, Innovation, Changing Demographics, Innovation in Services, New Service Development, Technology in Service Innovation, Challenges of Adopting New Technology in Services, Readiness to Embrace New Technology, Service Design Elements, Customer Value Equation, Strategic Positioning through Process Structure, Service Blueprinting, Taxonomy for Service Process Design, Degree of Divergence, Object of the Service Process, Type of Customer Contact, Generic Approaches to Service System Design, Production-Line Approach, Customer as Co-producer, Customer Contact Approach, Information Empowerment, Intellectual Property.

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

UNIT-III The Service Encounter 08 Hours The Service Encounter: Concept of the Service Encounter, Role of Technology , The Emergence of Self- Service, The Service Encounter Triad, Encounter Dominated by the Service Organization, Contact Personnel-Dominated Encounter, Customer-Dominated Encounter, The Service Organization, Culture, Empowerment, Control Systems, Customer Relationship Management, Contact Personnel - Selection & Training , Creating an Ethical Climate. The Customer Expectations and Attitudes, The Role of Scripts in Coproduction, Creating a Customer Service Orientation, Service Profit Chain. UNIT-IV Service Facility Location 08 Hours Service Facility Location: Strategic Location Considerations, Competitive Clustering, Saturation Marketing, Marketing Intermediaries, Substitution of Communication for Travel, Separation of Front from Back Office, Impact of the Internet on Service Location, Site Considerations, Geographic Information Systems, Facility Location Modeling Considerations, Geographic Representation, Number of Facilities, Optimization Criteria, Facility Location Techniques, Cross-Median Approach for a Single Facility, Huff Model for a Retail Outlet, Location Set Covering for Multiple Facilities, Regression Analysis in Location Decisions. UNIT-V Service Facility and Process Flows 08 Hours Service Facility and Process Flows: Environmental Psychology and Orientation, Servicescapes, Behaviors in Servicescapes, Environmental Dimensions of Servicescapes, Facility Design, Nature and Objectives of Service Organizations, Land Availability and Space Requirements, Flexibility, Security, Aesthetic Factors, The Community and Environment. Process Analysis, Types of Processes, Flowcharting, Gantt Chart, Process Terminology, Facility Layout, Flow Process Layout and the Work Allocation Problem, Job Shop Process Layout and the Relative Location Problem. BOOKS: Text Books: T1. Metter, King–Metters, Pulliman & Walton,Successful Service Operations Management, Thomson India T2. Fitzsimmons and Fitzsimmons, Irwin, Service Management, McGraw-Hill T3. Vinnie J Juhari, Kirti Dutta, Services Marketing Operations and Management, Oxford University Press T4. C. Bhattacharjee,Services Sector Management An Indian Perspective T5. Dr. Abhay Kulkarni, Services Business Management, Himalaya Publication

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

[MBA1117ITBA]: E-Business and Business Intelligence (Specialization Core IT-BA) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses : Students should have awareness about online business transactions.

Course Objective: 1. To appreciate e-Business as a significant business segment of the future 2. To develop capacity to initiate/lead an e-business venture/ business segment 3. To understand principles of BI and Analytics at conceptual level Course Outcome: On completion of the course, student will be able to– CO1 : DESCRIBE the nature and characteristics of E-Business. CO2 : UNDERSTAND the infrastructure required for E-Business. CO3 : ANALYSE the challenges associated with Managing an e-Enterprise. CO4 : UNDERSTAND principles of Business Intelligence and Analytics at conceptual level. CO5 : EXPLAIN the application of Business Intelligence in different domains.

Course Contents UNIT-I Introduction to E-Business 09Hours Introduction to E-Business: Introduction, E-commerce or Electronic Commerce- An Overview, Electronic Commerce – Cutting edge, Electronic Commerce Framework, Evolution of E-Business: Introduction, Difference between E-Commerce and E-Business, Advantages and Disadvantage of E-Business, Roadmap of e-commerce and E-Business in India

UNIT-II E-Business Infrastructure 09 Hours Network Infrastructure: Introduction, Network Infrastructure- An Overview, The Internet Hierarchy, Basic Blocks of e-commerce, Networks layers & TCP/IP protocols, The Advantages of Internet, World Wide Web, E-Business Infrastructure: Introduction, E-Business Infrastructure-An Overview, Hardware, Server, Operating System, Software, Network Website

UNIT-III Managing e-Enterprise 08 Hours Managing the e-Enterprise: Introduction, e-Enterprise, Managing the e-Enterprise, E-business Enterprise, Comparison between Conventional Design and E-organisation, Organisation of Business in an e-Enterprise. e-Commerce Process Models: Introduction, Business Models, E-business Models Based on the Relationship of Transaction Parties, e-commerce Sales Life Cycle (ESLC) Model, Risks of Insecure Systems

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

UNIT-IV Business Intelligence 08 Hours Business Intelligence: Definition, concept and need for Business Intelligence, Case studies BI Basics : Data, information and knowledge, Role of Mathematical models.

UNIT-V BI Applications 08 Hours

BI Applications in different domains- Retail Analytics, Marketing Analytics, Financial Analytics, Social Media & Web Analytics, Health Care Analytics, Pricing Analytics, Supply Chain Analytics, HR Analytics

BOOKS:

Text Books: T1. Decision Support and Business Intelligence Systems, Turban, Sharda, Delen, Pearson T2. E-business by Rayudu, Himalaya Publication

References: R1. Business Intelligence Success Factors Tools for aligning your business in the global economy by Olivia Parr Rud, John Wiley and sons , 2009 R2. The Profit impact of Business Intelligence by Steve Williams and Nancy Williams , Morgan Kauffman Publishers/ Elsevier, 2007 R3. Business Intelligence: Practices, Technologies, and Management- Rajiv Sabherwal, Irma Becerra- Fernandez

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

[MBA1117IB]: International Business Environment (Specialization Core IB) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Course: .Basic Knowledge of International Business. Course Objective: 1. To help students understand the nature scope and structure of International Business

2. To explore students to various policy perspective in international regulatory environment.

3. To enable students to understand the influence of various environmental factors on international business operations.

Course Outcome: After successful completion of the course, students will able to CO1: To understand the basic knowledge about International business in terms Environmental context CO2: To Describe and measure the International Financial Environment CO3: To Elaborate the various International Economic Institutions and Agreements CO4: To Design and understand Multinational Corporations and their involvement in International CO5: To understand the problems & Practices of Regional Economic Groupings in Practice Course Contents UNIT-I Environmental Context of International Business 09 Hours Framework for analyzing international business environment – Domestic, foreign and global environments and their impact on international business decisions. Global Trading Environment: World trade in goods and services – Major trends and developments; World trade and protectionism – Tariff and non-tariff barriers; Counter trade.

UNIT-II International Financial Environment 08 Hours Foreign investments -Pattern, Structure and effects; Movements in foreign exchange and interest rates and then impact on trade and investment flows.

UNIT-III International Economic Institutions and Agreements 09 Hours WTO, IMF, World Bank UNCTAD, Agreement on Textiles and Clothing (ATC), GSP, GSTP and other International agreements; International commodity trading and agreements.

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

UNIT-IV Multinational Corporations and their involvement in International 08 Hours Business Issues in foreign investments, technology transfer, pricing and regulations; International collaborative arrangements and strategic alliances. UNIT-V Regional Economic Groupings in Practice 08 Hours Regionalism vs. Multilateralism , Structure and functioning of EC and NAFTA; Regional economic cooperation. Emerging Developments and Other Issues: Growing concern for ecology; Counter trade; IT and international business.

BOOKS: Text Books : T1. Bennet, Roger, International Business, Financial Times, Pitman Publishing, London, 1999. T2 . Bhattacharya, B., Going International: Response Strategies of the Indian Sector, Wheeler Publishing, New Delhi, 1996. T3. Czinkota, Michael R., et. al., International Business, the Dryden Press, Fortworth, 1999.

Reference Books:

R1. Danoes, John D. and Radebaugh, Lee H., International Business: Environment and Operations, 8th ed., Addison Wesley, Readings, 1998. R2. Griffin, Ricky W. and Pustay, Michael W, International Business: A Managerial Perspective, Addison Wesley, Readings, 1999.

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

[MBA1118A]: Demand Analysis and Forecasting (Generic Elective) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites Courses :Knowledge of Demand Analysis Course Objective: 1. To study various tools and techniques of Demand Analysis 2. To learn different types of demand Course Outcome: On completion of the course, student will be able to– CO1: DESCRIBE the nature and CHARACTERISTICS of Demand Forecasting CO2: DESRCIBE the long term planning activities. CO3: USE various types of quantitative techniques of demand forecasting. Course Contents UNIT-I Demand 06 Hours Demand - Types of Demand - Changes in demand - Demand function - Demand curve - Price elasticity of demand (PED) – Elasticity - Constant price elasticity demand – Perfectly elastic demand - Perfectly inelastic demand - Market structure and the demand curve - Inverse demand function - Residual demand curve - Demand Function and Total Revenue - Is the demand curve for PC firm really flat? - Demand management in economics - Different types of goods demand: Negative demand - No demand - Latent demand - Seasonal demand – Criticisms

UNIT-II Demand Forecasting 06 Hours Definitions of demand forecasting - Significance of Demand Forecasting - Fulfilling objectives - Preparing the budget - Stabilizing employment and production - Expanding organizations - Taking Management Decisions - Evaluating Performance - Helping Government UNIT-III Policy Making 08 Hours Objectives of Demand Forecasting - Formulating production policy - Formulating price policy - Controlling sales - Arranging finance - Long-term Objectives - Deciding the production capacity - Planning long-term activities UNIT-IV Short and Long Period Forecasts 08 Hours Factors Influencing Demand Forecasting - Types of Goods - Competition Level - Price of Goods - Level of Technology - Economic Viewpoint - Time Period of Forecasts - Short Period Forecasts - Long Period Forecasts - Very Long Period Forecasts - Level of Forecasts - Nature of Forecasts UNIT-V Steps of Demand Forecasting 08 Hours Steps of Demand Forecasting - Setting the Objective - Determining Time Period - Selecting a Method for Demand Forecasting - Collecting Data - Estimating Results

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

BOOKS: Text Books: T1. D.M. Mithani, Demand Analysis and Forecasting, Himalaya Publications T2. T.R. Jain, Theory of Demand, VK Global Publications Private Limited

Reference Books: R1. H.L.Ahuja,Managerial Economics, S. Chand Limited R2. D. Dwivedi, Micro and Macro Economics, Vikas Publishing House

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

[MBA1118B]: Industry Analysis & Desk Research (Generic Elective) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites Courses :Research Methodology Course Objective: 1. To help the students understand the dynamics of a specific industry. 2. To acquaint students with various issues particular to an industry. 3. To provide a cross-functional perspective of the functioning of a business enterprise and an industry. Course Outcome: On completion of the course, student will be able to– CO1 Remembering describe the key characteristics of the players in an industry. CO2 UNDERSTANDING SUMMARIZE the management ethos and philosophy of the players in the industry. CO3 APPLYING DEMONSTRATE an understanding of the regulatory forces acting on the industry. CO4 ANALYSING COMPARE and CONTRAST, using tables and charts, the market and financial Performance of the players in an industry. CO5 EVALUATING ASSESS the impact of recent developments on the industry and its key players. CO6 CREATING PREDICT the future trajectory of the evolution of the industry in the immediate future (1 to 3 years).

Course Contents UNIT-I Industry Analysis 06 Hours Industry Analysis – the Basics: Nature of the Industry, Players in the industry, Nature of competition, Market shares of top 5 & bottom 5 players, Possible Classification of players into Leaders, Challengers, Followers, Nichers, Positioning & Differentiation strategies of key players. Branding strategies, Pricing Policies, Cartelization if any and comments thereon, Capacity analysis – total capacity of the industry and break up capacity amongst key players, Current Capacity Utilization rates, Planned future capacity additions, Geographical spread of plants/facilities/ capacities (Domestics as well as Global), Demand Supply balance in the industry – at global, national and regional level, Key factors affecting demand, Key supply side constraints, Professional Trade bodies of the Industry, Business Functions carried out Online by the key players. Online presence of the players, Incremental Innovations in the industry, Disruptive Innovations in the industry. UNIT-II Promoters & Management Ethos 06 Hours Promoters & Management Ethos: Background of promoter groups of top 5 and bottom 5 players in the industry, Management ethos and philosophy, Brief profiles of CMDs, CEOs, and key top management personnel with their career highlights, Detailed profile of one distinguished top management personnel each from any two players in the Industry, CSR policy, Corporate Governance Initiatives, Initiatives towards social inclusion, Initiatives towards environment conservation. (5)

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

UNIT-III External Environment 06 Hours External Environment: Controlling ministry and / or regulator if any for the Industry, Regulatory Policies at the state, national and global level and their impact on the industry as a whole with analysis of impact on top 5 players and bottom 5 players, Key National and Global issues affecting the industry, Key initiatives by the Government to promote the industry, Environmental issues, CSR initiatives, Regulatory actions against the players for e.g. Action by SEBI, Competition Commission of India, MTRP Commission, FDA, etc. against irregularities , legal violations if any. (5)

UNIT-IV Financials 05 Hours Financials: Profitability, Revenues, Margins of top 3 & bottom 3 players over the last 3 years and trends/changes therein. - Sick players if any and their turnaround strategies, if any. - Key factors contributing to costs. - Ratio analysis of financial data for last 3 years for top 5 and bottom 5 companies in the industry. UNIT-V Recent Developments 05 Hours

Impact of key relevant provisions of the latest Fiscal policy on the industry and various players therein. - Analysis of Key relevant provisions of latest Exim Policy in case of industries that are focused on Global Markets for exports or industries that have significant import components.-Key Alliances in the past 5 years and their performance & impact on other players in the industry. Mergers & Acquisitions, if any - Technological developments. –Labourunrest if any –reasons thereof and impact on the particular player and the industry as a whole.-Emerging first generation entrepreneurs, if any, in the industry.- Corporate wars & feuds in the industry, if any. BOOKS:

Text: T1: Nita Shah, Ravi Gor, HardikSoni, Operations Research, PHI T2: Bal Krishnan, Render, Stair, Jr., Managerial Decisions Modeling with Spreadsheets, Pearson Education. T3: Royce Singleton, Bruce C. Straits, Margaret Miller Straits, Approaches to social research, Oxford University Press, 2ndEdition T4: Delbert CharlesMiller, Neil J. Salkind, Handbook of Research Design and Social Measurement, Sage Publication, 6thEdition T5: Nicholas S. R. Walliman, NicholasWalliman, Routledge, Research Methods: The Basics, st 1 Edition References: R1: Hamdy A. Taha, Operations Research, Pearson Publication

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

R2: William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin, Business Research Methods, Cengage Learning, 8th Edition R3: Royce Singleton, Bruce C. Straits, Margaret Miller Straits, Approaches to social research, Oxford University Press, 2ndEdition R4: Delbert Charles Miller, Neil J. Salkind, Handbook of Research Design and Social Measurement, Sage Publication, 6thEdition R5: Nicholas S. R. Walliman, Nicholas Walliman, Routledge, Research Methods: The Basics, Himalaya Publications,1stEdition

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

[MBA1119A]: Entrepreneurship Development (Generic Elective) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation: 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites Courses :Knowledge of Business Process. Course Objective: 1. To understand the scope of entrepreneurship in India. 2. To know the role of Central Government and State Government in promoting Entrepreneurship. 3. To acquire knowledge of Enterprise Promotion strategies. Course Outcome: On completion of the course, student will be able to– CO1 REMEMBERING -DEFINE the key terms, LIST the Attributes and Characteristics ofEntrepreneurs features and ENUMERATE the Factors influencingEntrepreneurship Growth. CO2 UNDERSTANDING -DISCUSS the various theories of entrepreneurship. CO3 APPLYING - CONSTRUCT a framework for a typical EDP. CO4 ANALYSING - OUTLINE the role of Government and various support organizations inencouraging and supporting Entrepreneurship. CO5 EVALUATING - COMPOSE an inventory of possible entrepreneurial opportunities incontemporary local, regional and national context. CO6 CREATING CREATE a business plan for an entrepreneurial venture Course Contents UNIT-I Entrepreneurship 06 Hours Entrepreneurship: Concept of Entrepreneur. Intrapreneur, Entrepreneurship and Manager. Difference, between Entrepreneur and Intrapreneur, Entrepreneur and Entrepreneurship. Attributes and Characteristics ofsuccessful entrepreneurs. Functions of an Entrepreneur, Classification of Entrepreneurs. Role of Entrepreneur in IndianEconomy, Developing entrepreneurial culture, Factors influencing Entrepreneurship Growth - Economic, Non-EconomicFactors, For profit or Not for profit entrepreneurs, Constraints for the Growth of Entrepreneurial Culture,Entrepreneurship as a career, Entrepreneurship as a style of management, Emerging Models of CorporateEntrepreneurship, India’s start up revolution–Trends, Imperatives, benefits; the players involved in the ecosystem,Business Incubators-Rural entrepreneurship, social entrepreneurship, women entrepreneurs, Cases of Tata, Birlas,Kirloskar and new generation entrepreneurs in India. UNIT-II Theories of Entrepreneurship 06 Hours Theories of entrepreneurship: Innovation Theory by Schumpeter & Imitating, Theory of High Achievement byMcClelland, X-Efficiency Theory by Leibenstein, Theory of Profit by Knight, Theory of Social change by Everett Hagen. UNIT-III Entrepreneurship Development 06 Hours Entrepreneurship development: Entrepreneurial Competencies, Developing Competencies. Concept ofentrepreneurship development, Entrepreneur Training and developing, Role of Entrepreneur

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

Development Programs(EDP), Role of DIC, SISI , EDII , NIESBUD, NEDB, EDP - Objectives – contents – methods - execution. Role of Mentors.Innovation and Entrepreneurship, Design Thinking Process. Role of consultancy organizations in promoting Entrepreneurs, Problems and difficulties of Entrepreneurs - Marketing Finance, Human Resource, Production; Research- external problems, Mobility of Entrepreneurs, Entrepreneurial change, occupational mobility - factors in mobility. UNIT-IV Role of Central Government and State Government in promoting 05 Hours Entrepreneurship Role of Central Government and State Government in promoting Entrepreneurship: Introduction to variousincentives, subsidies and grants, Export Oriented Units, Fiscal and Tax concessions available, Women Entrepreneurs -Role, Problems and Prospects, Reasons for low women Entrepreneurs, Assistance Programme for Small Scale Units –Institutional Framework – Role of SSI Sector in the Economy – SSI Units – Failure, Causes and Preventive Measures –Turnaround Strategies. Future of Entrepreneurship Development and Government, Start Up India, Make in India. UNIT-V Enterprise Promotion 05 Hours Enterprise Promotion: Creating Entrepreneurial Venture, Entrepreneurship Development Cycle, BusinessPlanning Process, The business plan as an entrepreneurial tool, Elements of Business Plan, Objectives, Market Analysis,Development of product / idea - Resources, Capabilities, and strategies, identifying attributes of strategic resources,Opportunity Analysis, innovator or imitator, SWOT analysis, Internal and External Environment Analysis, IndustryAnalysis, Embryonic Companies and Spin off’s, Porter’s five forces model, Identifying the right Business Model Canvas,Seven Domains of John Mullins, Opportunities in Emerging/Transition/Decline industries, Opportunities at the bottomof the pyramid, Opportunities in social sector, Opportunities arising out of digitization, Marketing, Finance, Organization& Management, Ownership - Franchising, networking and alliances, Buying an existing business, Critical riskcontingencies of the proposal, Scheduling and milestones. BOOKS: Text: T1 : Vasant Desai, Dynamics of Entrepreneurship Development, Tata McGraw-Hill Education T2 : David H. Holt, Entrepreneurship: New Venture Creation, Prentice Hall T3: Satish Taneja, S.L.Gupta, Entrepreneurship Development New Venture Creation, Galgotia Publishing Company T4 : K. Nagarajan, Project management, New Age International Pvt Ltd. T5 : Marc J. Dollinger, Entrepreneurship: Strategies and Resources, Prentice Hall References: R1: Brigitte Berger, The Culture of Entrepreneurship, R2: Peter F. Drucker, Innovation and Entrepreneurship, Atlantic Publishers R3: Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd, Entrepreneurship, McGraw-Hill Education R4 : G. Dale Meyer, Kurt A. Heppard, Entrepreneurship As Strategy, Sage Publications R5: A. Sahay, M.S.Chhikar, New Vistas of Entrepreneurship: Challenges & Opportunities, Jaypee Brothers Medical Publishers (P) Ltd

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

[MBA1119B]: Statistical Applications and using SPSS (Generic Elective) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation: 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites Courses :Knowledge of Statistical Functions Course Objective: 1. To give an overview of the capabilities of popular statistical software packages. 2 To train students in handling data files and carry out basics statistical analysis. 3 To give hands on experience about basic hypothesis testing 4 To train students in using advanced tools such as Factor Analysis and Cluster Analysis etc.

Course Outcome: On completion of the course, student will be able to– CO1Understand the capabilities of SPSS software. CO2 To perform statistical tests using SPSS software.

Course Contents UNIT-I Introduction to SPSS 05 Hours

Introduction to SPSS- Data analysis with SPSS: general aspects, workflow, critical issues - SPSS: general description, functions, menus, commands- SPSS file management Exercise. Input and data cleaning 06 Hours UNIT-II

Defining variables- Manual input of data- Automated input of data and file import Data manipulation- Data Transformation- Syntax files and scripts- Output management Exercise.

UNIT-III Descriptive analysis of data 06 Hours

Frequencies –Descriptives – Explore- Crosstabs- Charts Exercise

UNIT-IV Statistical tests 06 Hours

Means- T-test- One-way ANOVA- Non parametric tests- Normality tests - Correlation and regression- Linear correlation and regression- Multiple regression (linear)Exercise

UNIT-V Multivariate analysis 05 Hours

Factor analysis- Cluster analysisExercise

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

BOOKS: Software : Software SPSS 21

Text Books : T1 : George and Mallery, SPSS for Windows – Step by Step, 17.0 Update, Pearson, 10th Edition. T2: Rao and Tyagi, Research Methodology with SPSS, Shree Niwas Publications, 2009.

References: R1: Field A., Discovering Statistics Using SPSS, Fourth Edition, SAGE, 2013

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

[MBA1120]: Presentation & Report Writing (Grade Course) Prerequisites Courses : English Communication Skills Course Objective: The object of this course is to assist management students in effectively presenting various types of information in both the written and oral modes. Students will be expected to become competent in writing and presenting business reports and in effectively presenting research papers. The tasks performed as part of the course will mirror the tasks students will be expected to do in their prospective professional lives and in their domain areas. Course Outcome: On completion of the course, student will be able to– : Course Learning Outcome Assessment Can conduct focused research about a management related topic Project (Final Report) Can apply basic conventions of business to document and refer to outside Report (Proposal) sources and visual information Project (Final Report) Can produce a proposal by participating in the writing process of planning, Report (Proposal) drafting, revising and editing Can produce a report by participating in the writing process of planning, Project (Final drafting, revising and editing Report) Can produce proposals and reports considering rhetorical concerns (audience, Report (Proposal) purpose, tone, organisation, development, coherence) Project (Final Report)

Course Contents UNIT-I Research Process Identify the Problem - Review the Literature - Clarify the Problem - Clearly Define Terms and Concepts - Define the Population - Develop the Instrumentation Plan - Collect Data - Analyze the Data – Statistical tools – use of MS Excel, SPSS, SAS, R tools –inference writing – recording of findings

Steps of Report Writing UNIT-II

Introduction - Steps of Report Writing - Logical analysis of the subject matter - Preparation of the final outline - Preparation of the rough draft - Rewriting and polishing of the rough draft - Preparation of the final reference/bibliography - Writing the final draft - Mechanics of Report Writing - Size and physical design – Procedure – Layout - Treatment of quotations – Footnotes - Punctuations and abbreviations – acknowledgement – declaration – Use of statistics, graphs and charts – Bibliography - Preparation of the index - Precautions for writing research reports – writing findings, suggestions and recommendations – Conclusion

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y. MBA Semester-II

UNIT-III Plagiarism in Research Meaning and understanding - Ways to Avoid Plagiarism in Research – writing own abstracts – rewriting and Paraphrasing – Citation – Quoting - Citing Quotes - Citing Your Own Material – Referencing – Plagiarism check online – Ubuntu, Turnitin and open source online tools – certification UNIT-IV Steps in Preparing a Presentation Planning Your Presentation - Analyze your audience - Select a topic & redefine it in simple words - Define the objective of the presentation - Prepare the body of the presentation – points – diagrams – graphs – tables – pictures - Prepare the introduction to conclusion – Questions & FAQs – Thank you note UNIT-V Practicing and Delivering Presentation Practice delivering the presentation - Speaking from Memory - Speaking from Notes - Speaking from Text - Using a Combination of Methods – manners and antiques in answering the questions – thanks giving and winding up of presentation – time management – use and avoidance of specific words – pleasant personality, dressing and confidence building BOOKS: Reference Books : R1. Lesikar, R.V. &Flatley, M.E. (2005). Basic Business Communication Skills for Empowering the Internet Generation, Tata McGraw Hill Publishing Company Ltd., New Delhi. R2. Ludlow, R. & Panton, F. (1998). The Essence of Effective Communications, Prentice Hall of India Pvt. 3. Adair, J. (2003). R3. Effective Communication, Pan Mcmillan. R4. Thill, J. V. & Bovee, G. L. (1993), Excellence in Business Communication, McGrawHill, New York. R5. Bowman, J.P. & Branchaw, P.P. (1987). Business Communications: From Process to Product. Dryden Press, Chicago.

MBA Semester II

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y MBA SEMESTER –II

[MBA 1121] Skill Enrichment Activity (Audit Course) Teaching Scheme: Credit Examination Scheme: Practical Field Work 0 Grade

Prerequisites Courses: Students must have basic knowledge of various business activities and management functions.

Course Objective: The objective is to enhance the management skills with in hand field experience.

Skill Enrichment Activity

Field Work: Student is expected to select particular area of the society / business and has to actually work there for selected objective.

CSR Activity: Student is expected to undertake some activity through some company /NGOs.

Entrepreneurial Activity: Student shall start his own/ participate in existing entrepreneurial activity.

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F.Y MBA SEMESTER –II

[MBA 1122] Alternate Study Credit Course (Open Elective) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Total :50 Marks

Prerequisites Courses: Students must have basic knowledge of online courses.

Course Objective: The objective is to enhance the management knowledge going beyond the syllabus and or college curriculum.

Course Outcome:  Student will be able to learn independently the advanced knowledge with other professional bodies.  Students will be able to confidently learn beyond the syllabus.

Alternate Study Credit Courses

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester -III

[MBA2101] Strategic Management (Generic Core) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks

Prerequisites Courses: Students must have clear knowledge of MBA semester one and second. So that they will be able to understand the business activities and functions of the management. Students having the industry experience will be more easily understand various concepts of strategy formulation, vision and mission. Course Objective: The Objective of this course is to make the students understand the basic concepts of Strategic Management. Course Outcome:  Student will be able to understand the importance of vision and mission statement of the organization and they will be able to formulate vision and mission statement for any organizations.  Students will be able to formulate different business strategies for new business independently.  Students will be able to judge and select good (Blue Ocean) policies for there organizations. On completion of the course, student will be able to– : CO1: Describe various concepts of strategic management. CO2: Explain the process of strategy formulation. CO3: Perform the complete strategy analysis for given organization. CO4: Analyze and solve external environment problems, CO5: Evaluate and Implement different kinds of competitive strategies. Course Contents

UNIT-I Introduction 09 Hours Strategy and the Quest for Competitive Advantage: Military origins of strategy – Evolution - Concept and Characteristics of strategic management – Defining strategy – Mintzerbg’s 5Ps of strategy – Corporate, Business and Functional Levels of strategy - Strategic Management Process.

UNIT-II Strategy Formulation 08 Hours Strategic Intent & Strategy Formulation: Vision, mission and purpose – Business definition, objectives and goals – Stakeholders in business and their roles in strategic management - Corporate Social Responsibility, Ethical and Social Considerations in Strategy Development.

UNIT-III Strategic analysis 09 Hours Strategic analysis: Analyzing Company’s Resources and Competitive Position - Organizational Capability Profile – Strategic Advantage Profile – Core Competence - Distinctive competitiveness.

UNIT-IV External Environment 08 Hours Analyzing Company’s External Environment: Environmental appraisal – Scenario planning – Preparing an Environmental Threat and Opportunity Profile (ETOP) – Industry Analysis - Porter’s Five Forces Model of competition. Corporate Portfolio Analysis: Business Portfolio Analysis - Synergy and Dysergy - BCG Matrix – GE 9 Cell Model - Concept of Stretch, Leverage and fit.

UNIT-V Kinds Competitive Strategies 08 Hours Generic Competitive Strategies: Low cost, Differentiation, Focus. Grand Strategies: Stability, Growth (Diversification Strategies, Vertical Integration Strategies, Mergers, Acquisition & Takeover Strategies, Strategic Alliances & Collaborative Partnerships), Retrenchment, Outsourcing Strategies. Tailoring strategy to fit specific industry – Life Cycle Analysis - Emerging, Growing, Mature & Declining Industries. Strategy implementation, Behavioural issues in implementation, Functional aspects, Strategy Evaluation

Cases in strategic management: A minimum of 5 cases encompassing the above topics to be analyzed and discussed in the class.

BOOKS: Text Books :

T1: Strategic Management And Business Policy - by Azhar Kazmi, Third Edition – Tata McGrow Hill Companies T2: Strategic Management and Business Policy: Globalization, Innovation and Sustainability - by Thomas L. Wheelen, Fifteenth edition, Pearson Publication

References Books : R1 : A A Thompson Jr., A J Strickland III, J E Gamble, Crafting & Executing Strategy – The Quest for Competitive Advantage, Tata McGraw Hill, 4th ed., 2005. R2 : Ranjan Das, Crafting the Strategy: Concepts and Cases in Strategic Management, Tata McGraw Hill, 2004. R3. Henry, Mintzberg, Bruce, Ahlstrand and Joseph, Lampel (1998). Strategy Safari Free Press, New York. R4. Gary, Hamel and Prahalad, C. K. (1999). Competing for the Future. HBS Press. R5. Ed. C.A. Montgomery, M.E. Porter, Strategy – Seeking and Securing Competitive Advantage, Harvard Business Review Publications, 1991. R6. Peter F. Drucker, Managing in a Time of Great Change, Truman Talley Books / Plume Penguin Group, 1998.

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester -III

[MBA2102] Decision Science (Generic Core)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses : Students are expected be of graduate status, to have graduate level writing skills, creative and analytical thinking skills, effective reading skills, advanced learning skills, and a general understanding of problems faced by business managers..

Course Objective: The Objective of this course is to make the students understand the basic concepts of Decision Science Course Outcome:  Be able to establish the linkage between firm strategy and Operation practices of the firm through Resource-based view of Competitive Advantage and Sustained Competitive Advantage.  Be able to understand the need for different operation practices in alignment with different business strategies through closed system as well as open system models to reduce cost , time and increase profit

On completion of the course, student will be able to– :

CO1: Describe the various concept and terminology of Decision Science CO2: Explain the statistical method and its implementation to make decision CO3: Perform the siplex method to solve linear Programming CO4: Analyze and solve problem of Inventory Model to reduce cost CO5: Evaluate and Implement Replacement and Maintenance Model

Course Contents UNIT-I Decision Science 09 Hours

Introduction, Origin of Decision Science, Significance of Decision Science, Project Management, Importance of Queuing Theory, Transportation, Assignment Model, Decision theory, Game Theory and Probability

UNIT-II Statistical Methods 08 Hours Measures of central tendency and dispersion, Standard Deviation, Simple Correlation, calculation of correlation coefficient, probable error, Rank correlation. Regression: Linear regression, calculation of regression coefficients

UNIT-III Simplex Method 09 Hours Introduction ,Canonical and Standard form of LP problem , Slack and Surplus Variables, Reduced feasible Solution to basic feasible Solution , Improving Basic feasible solution ,Alternative Optimal Solution ,Unbounded Solutions

UNIT-IV Inventory Models 08 Hours Inventory Models , Inventory Cost, Models of Deterministic Demand Model, Demand rate uniform and production Rate infinite model , Demand rate non uniform and production Rate infinite model , Demand rate non uniform and production Rate finite model

UNIT-V Replacement and Maintenance Model 08 Hours

Introduction, Types of Failure, Replacement of items whose efficiency deteriorate with time , Replacement items that completely fail, Replacement problem , Replacement Models, Replacement of Items that fail suddenly , Individual Replacement policy

BOOKS: Text Books :

T1: P Shankar Iyer “ Operation Research “ Tata Mc Graw –Hill -2008 T2: A.M Natrajan “ Operation Research “ Pearson Education 200

References Books : R1 : J. K Sharma , “ Operation Research Theory & applications “ Macmillan India Ltd 2007 R2 : P. K Gupta and D. S Hira “ Operation Research “ S Chand & Co 2007 R3: P. K Gupta and D. S Hira “ Operation Research “ S Chand & Co 2007

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA SEMESTER - III

[MBA2103] Summer Internship Project (SIP) Teaching Scheme: Credit Examination Scheme: PR: 06 Hours/Week 06 Concurrent Evaluation : 100 Marks External Viva Voce : 100 Marks Total :200 Marks

Prerequisites Courses: Students must have basic understanding of the management concepts and know the functions of the business organizations. They should be able to find out the problems faced by the organizations.

Course Objective: The objective of this course is to give confidence in conducting the independent research to identifying the organizational problems and to provide feasible solutions by applying statistical tools.

Course Outcome:  Student will be able to understand the importance of various organizational problems.  Students will be able to conduct independent research and give solutions.  Students will be able to apply different statistical tools. On completion of the course, student will be able to– : CO1: Describe the various organisational problems and lacunas. CO2: Perform the literature review and survey. CO3: Explain the problems with the extinctive statistical analysis. CO4: Analyse the reason of the problem. CO5: Evaluate and Implement the possible solutions. Course Contents

Summer Internship Project (SIP) At the end of Second Semester each student shall undertake a Summer Internship Project (SIP) for 8 weeks. It is mandatory for the student to seek advance written approval from the faculty guide and the Director of the Institute about the topic and organization before commencing the SIP. The SIP may or may not have a Functional Focus, i.e. the student may take up a SIP in his/her intended area of specialization or in any other functional area of management. Ideally the SIP should exhibit a cross functional orientation. The student shall submit a written structured report based on work done during this period on the basis of suggested guidelines and research methodology.

SIP may be a research project – based on primary/ secondary data or may be an operational assignment involving working by the student on a given task/assignment/project/ etc. in an organization / industry. It is expected that the SIP shall sensitize the students to the demands of the workplace. The learning outcomes and utility to the organization must be specifically highlighted.

The report should be well documented and supported by: 1. Introduction/ Executive Summary. 2. Objectives of the Study. 3. Company/ Organization profile (including Organization Chart). 4. Research Methodology (Statement of Problem, Hypothesis, Research Design. 5. Data analysis, Data Interpretation & Hypothesis Testing. 6. Relevant activity charts, tables, graphs, diagrams, etc. 7. Suggestions & Recommendations. 8. Conclusions. 9. References in appropriate referencing styles. (APA, MLA, Harvard, Chicago Style etc.) 10. Appendix (Questionnaire, Data Sheets etc.)

It should reflect the nature and quantum of work undertaken by the student. The report must reflect 8 weeks of work and justify the same. The student shall submit TWO hard copies & one soft copy (CD) of the project report before scheduled date in Semester III. One hard copy is to be returned to the student by the Institute after the External Viva-Voce. The Institute shall conduct an internal viva-voce for evaluation of the SIP for 100 marks. The Panel shall comprise of the Internal Faculty Guide & One additional faculty nominated by the Director. There shall be an external viva-voce for the SIP for 100 marks. The examiner’s panel for the same shall include one external faculty member nominated by the University and one internal faculty member nominated by the Director. The external viva-voce shall be conducted for 15 minutes at least per student.

The Internal & the External viva-voce shall evaluate the project based on: 1. Actual work undertaken by the student 2. Student’ understands of the organization and business environment 3. Outcome of the project 4. Utility of the project to the organization 5. Basic analytical capabilities

Copies of SIP report and records of evaluation shall be maintained by the Institute for a period of 3 academic years.

BOOKS: Text Books : T1: Research Methodology methods and techniques, second edition 2017, by Kothari, C. R. New Age Publication Ltd. T2: Business Research Methods, by Dr. Shailesh Kasande, Himalaya publishing House Ltd. References Books : R1. Research Methodology for Social Sciences, by S Kevin, Om Publications R2. Kumar, R. (2019). Research methodology: A step-by-step guide for beginners. Sage Publications Limited. R3. Misra, R. P. (1989). Research Methodology: a Hand Book. Concept Publishing Company.

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2104 MKTG] Marketing Research (Specialization Core 2)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisite: Basic Knowledge of Marketing & Research Methodology.

Course Objectives:

 To give the students an understanding of marketing research from both user's (management) and doer's (the researchers) perspective.  To design and produce, evaluate a research proposal & understand the quality of research studies.  To learn the basic skills to conduct professional marketing research.  To understand the applications of business research tools in Marketing decision making.

Course Outcome: After successful completion of the course, students will able to - CO1: Describe various concepts involved in research design and research proposal. CO2: Apply various techniques of data collection and discuss statistical techniques used in research. CO3: Classify sampling techniques and apply appropriate sampling technique to given research problem. CO4: Analyze data using various statistical techniques and interpret the results.

Unit I: Marketing Research – Introduction. (10 Hours)

Meaning & role of Marketing Research, Role of Information in Marketing Decisions, Marketing Research – Sequence of Steps, Meaning & Types of Research Designs – Exploratory, Descriptive & Causal, concept of validity & reliability of a research study. Problem Formulation, the decision maker & the environment, alternative courses of action, objectives of decision maker, consequences of alternative courses of action, translating decision problem to research problem, Preparing & Evaluating Marketing Research proposal. Formulating hypotheses using exploratory research techniques like literature survey, experience survey & analysis of cases. Meaning of Qualitative research & applications of Depth Interviews & Focus Groups in marketing Applications of longitudinal studies in consumer panels, retail shop audit, media audience tracking studies like TRP, brand tracking studies.

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

Unit II: Data Collection – Questionnaires & Scaling: (8Hours) Designing questionnaires & observation forms for different marketing research situations – study of consumer behavior, advertising copy research, media research like readership surveys, opinion polls, retail surveys to understand market potential, channel behavior, mystery shopping etc. Scale Construction, specifying domain, generating scale items, Basic Scaling Issues like number of scale points, odd number Vs. even number of options, balanced Vs. unbalanced scale, forced Vs. unforced scale, verbal & pictorial description of response categories. Scale Purification Process, deleting scale items using correlations with total score, Reliability Testing using Chronbach Alpha, Validity Testing – Face Validity, Content Validity, Construct Validity, Convergent Validity & Discriminant Validity. Applications of Likert, Semantic Differential & Staple Scales for positioning research, brand research, attitudinal studies, customer satisfaction research. Unit III: Experimental Designs & Sampling: (8 Hours) Experimentation in Marketing Research, Basic/ classical designs: before –after, before – after with control group, after only with control group, four groups – six study design. (Applications expected with interpretation of data) Statistical Designs, Randomized Block Design, Latin Square Design, Factorial Design, Applications related to Test Marketing, study of effectiveness of advertising & sales promotional campaigns. Case studies on sampling decisions like defining universe, sampling unit, sampling element, choice of sampling frame, determining sample size for probability & non-probability sampling methods & choice of final sample by using appropriate sampling methods in a step by step manner.

Unit IV: Data Analysis – I: (8 Hours) Testing hypothesis for one mean, two means, two proportions. (Numerical expected with practical examples) Chi Square Test, Observed & Expected Frequencies, ANOVA – One & Two way (numerical expected with practical examples) Conjoint Analysis, Conceptual basis, procedure, type of data required, key decision, how to interpret output, applications to study trade off patterns of consumers as related to different levels of marketing mix elements (Question on interpretation of output is expected) Factor Analysis, Conceptual basis, type of data required, procedure, PCA, Interpreting factor matrix (factor loadings, communalities, Eigen value),determining number of factors using latent root criteria & scree test, interpreting & naming factors, applications in consumer behavior studies (Question on interpretation of output is expected)

Unit V: Data Analysis – II: (8Hours)

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

Cluster Analysis, Conceptual basis, type of data required, procedure, clustering methods – single linkage rule, how to interpret output, applications related to psychographic & lifestyle market segmentation (Question on interpretation of output is expected) Multi- dimensional Scaling & Perceptual Mapping, Conceptual basis, type of data required, key decision- attribute based versus non-attribute based approaches, procedure, how to interpret output, applications related to target market selection & positioning (Question on interpretation of output is expected) Discriminant Analysis (Two Group Case), Conceptual basis, type of data required, determining the coefficients, interpreting discriminant function & classifying subjects using discriminant function, applications in marketing (Question on interpretation of output is expected).

Text Books: T1. Marketing Research - An Applied Orientation by Malhotra and Dash, Pearson Education. T2. Marketing Research by Churchill, Jr, G.A. and D. Iacobucci (2005), Southwestern: Cengage, 9th Edition. T3. Marketing Research, Zikmund, Babin, Cengage Learning Reference Books:

R1. Marketing Research by Boyd, H.P., R. Westfall and S. F. Stasch. (2004), Delhi: A.I.T.B.S., R2. Marketing Research by Burns, G.A. and D. Bush (2006), South Western: Cengage, 9th Edition. R3. Marketing Research by Green, P.E., Tull, D.S. and G. Albaum (2007), New Delhi: PHI, 5th Edition.

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2105 MKTG] Services Marketing (Specialization Core 3)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks

Prerequisite: Basic knowledge of Marketing management concepts.

Course Objectives:  To emphasize the significance of services marketing in the global economy.  To make the students understand the deeper aspects of successful services marketing.  To provide insights to the challenges and opportunities in services marketing

Course Outcome: After successful completion of the course, students will able to- CO1: Design marketing mix for a given service and Develop appropriate segmentation strategies. CO2: Identify service gaps using Gap Model and Estimate Service quality using SERVQUAL. CO3: Recognize Consumer’s role in service creation and Formulate strategies to meet Consumer defined Service Standards. CO4: Describe Employee’s role in Service delivery and Explain the importance of Internal marketing in service delivery. CO5: Recognize how services marketing principles can be used as a conceptual framework to help managers identify and solve marketing problems

Unit I: Introduction to Services Marketing. (8 Hours)

Nature and Scope of Services Introduction, meaning of services, unique characteristics, Services Marketing Mix - 7Ps of service marketing. Service Marketing segmentation, Targeting and positioning of services.

Unit II: Service Design and Development& Delivery. (8 Hours) Service Life Cycle – New service development – Service Blue Printing – GAP model of service quality Measuring service quality – SERVQUAL – Service Quality function development. Service Failure and Recovery. Service delivery process.

Unit III: Consumer’s role in Services Marketing. (8 Hours) Search-Experience and credence attributes of services. Customer Expectations in Services, Service Costs Experienced by Consumer, the Role of customer in Service Delivery. Customer Defined Service Standards Meeting Customer Defined Service Standards. Customer perception, Customer satisfaction, Zone of Tolerance. Customer life time value.

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

Unit IV: Employee’s role in Service Marketing. (8 Hours) Service encounters and Moments of Truth, Services Marketing Triangle, employee role in service delivery, Internal marketing service employee- criteria, importance and emotional approach, role of service provider, intermediaries involved in in Service Process and Service Delivery.

Unit V: Applications of Service Marketing. (8 Hours) Marketing in Tourism, Hospitality, Airlines, Telecom, IT & ITES, Sports & Entertainment, Logistics, Healthcare sectors (Examples/Case studies on these applications are expected).

BOOKS: Text Books: T1. Services Marketing by Zeithaml, Bitner, Gremler& Pandit, TMGH, 4th Edition T2. Services Marketing, Rama Mohan Rao, Pearson T3. Services Marketing by Rampal & Gupta

Reference Books: R1. Services Marketing: Concepts and Practices byRamneek Kapoor, Justin Paul &Biplab Halder, McGraw Hill R2. Services Marketing by Rajendra Nargundkar, McGraw-Hill, 3rd Edition

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2106 MKTG] Retail & Distribution Management (Specialization Core 4)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks

Prerequisite: Basic knowledge of Marketing management concepts.

Course Objectives:  To provide insights into all functional areas of Distribution.  To give an account of essential principles of retailing.  To give a perspective of the Indian retailing scenario

Course Outcomes: After successful completion of the course, students will able to- CO1: Describe the role of various marketing channels and develop appropriate marketing channels for a product or service. CO2: Discuss role, functions and trends in Indian retail scenario and Categorize various types of retail setups. CO3: Analyze various requirements for appropriate store location, layout and design. CO4: Discuss various elements involved in retail administration. CO5: Apply right Price and Promotion mix to a retail setting.

Unit I: Marketing Channels. - (9 Hours) Marketing channels Functions and Significance, Structure - Vertical and Horizontal, Symbiotic, Role of marketing channels in the dynamic market place, Designing the Market Channel system, Channels for Consumer goods, Industrial goods. C&F Agents, Types of the Wholesalers Franchising: Significance and importance of Franchisee in Channel Decision –Advantages of Franchisee –Process of appointment of Franchisee Franchiser Franchisee relationship. RoI calculation at Dealer Level. Direct Marketing – Concept and Techniques. Multilevel Marketing.

Unit II: Overview of Retailing: (9 Hours)

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

Definition, Scope, Role of Retailer in the Channel of Distribution, Benefits of Retailing, Functions of Retailers, Indian Retail Scenario – Drivers of retail change in India - Emerging Trends and Opportunities in India, Retailing Industry – Size of Retail in India and its components. Classification of Retailers: Classification by Ownership – Independent Stores – Chain stores – Franchise Stores – leased Departments – Cooperatives, Classification by Strategy – General Merchandise Retailers –Discount Stores – Specialty Stores – Off Price Retailers, Classification by Product Line – Department stores – Supermarkets – Hypermarkets – Convenience Stores - Services retailing.

Non Traditional Retail Classifications: Non store retailer – Direct Marketing – Catalog Marketing– Telemarketing – TV Home shopping – Automatic vending – E – Tailing – Malls and other formats.

Unit III: Retail Market Strategy: (7 Hours) Retail Location & Site Selection: Types of retail locations, Steps involved in choosing a retail location, Store Layout, Design &Visual Merchandising: Store planning, Store Design and the retailing mix, Space mix, effective space management, Store layout – circulation plan, Floor Space management. Markups and Markdowns, Shrinkage in merchandise management.

Unit IV: Retail Administration: ( 8 Hours) Organizing the buying process by categories- Category Management – The Buying Organization Measuring Inventory Turnover – Sales Forecasting – Assortment Planning Process – Variety – Assortment – Product Availability – Tradeoffs between Variety, Assortment and Product Availability –Assortment Plan, Product Mix Trends.

Unit V: Merchandise Pricing & Retail Communication Mix: (7 Hours) Merchandise Pricing: Setting the Retail Price- Pricing Objectives – Pricing strategies – Pricing Methods – Pricing Adjustments – Price Discrimination Retail Communication Mix: Role of Communication in Retailing – Methods of communication – Planning the Retail Communication Programs – Implementing and Evaluating the Retail Communication Programs

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

Text Books:

T1. Retailing Management by Michael Levy & Barton Weitz, TMGH, 5thEdition T2. Retailing Management by Swapna Pradhan, TMGH

Reference Books:

R1. Retail Management by Gibson Vedamani, Jaico Books R2. Retailing by Patrick Dunne, Robert Lusch, David Griffith, Cengage Learning, Indian reprint. R3. Retail Marketing Management by David Gilbert, Pearson Publication. R4. Retail Management, Arif Sheikh, Himalaya Publishing

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2107A MKTG] Sales Management (Specialization Elective 1)

Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisite: Basic knowledge of Marketing, OB and General Management.

Course Objectives:

 To provide foundations in components of sales management.  To introduce various facets of the job of a sales manager.  To focus on decision making aspects and implementation of decisions in sales management.

Course Outcome: After successful completion of the course, students will able to- CO1: Define strategic role of sales management and Discuss its Objectives, Nature & Scope.

CO2: Explain structure of sales organizations and Describe various elements of sales force organization.

CO3: Discuss various elements of sales planning and sales control.

CO4: Differentiate between various types of sales reports.

CO5: Describe various Sales Force Productivity Indicators.

Unit I: Introduction to Sales Management: (5 Hours) Sales Management: Objectives, Nature & Scope, Sales Environment, Sales Planning, Strategic role of sales management.

Unit II: Organizing the Sales Force: (6 Hours) Objectives & Structure of Sales Organization, Organizing the Sales Force, Recruitment, selection and training the sales force, Field Sales Planning, Compensation and Evaluation of Sales Force. Specialized Techniques in Selling: Tele / Mobile Marketing, Online, Marketing, E Commerce.

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

Unit III: Sales Planning & Control: ( 7 Hours) Sales Planning: Sales Forecasting & Budgeting, Sales Quotas and Targets Sales Control: Reporting Formats for Primary and Secondary Sales, Monthly Sales Plan, Territory Sales and Coverage Plan. Unit IV: Sales Reports: ( 6 Hours) Daily Sales Call Report, Expired Goods and Breakage Return Report, Fortnightly Sales Review Report, Order Booking Report, Monthly and Quarterly Sales Report.

Unit V: Sales Audit: (6 Hours)

Sales Force Productivity Indicators (Value and Volume) –Territory Productivity, Per Person per Month Productivity, Sales to Marketing Expenses Ratio.

Text Books:

T1. Sales Management by Still, Cundiff & Govani, Pearson Education

T2. Sales Management by Pradip Kumar Mallik Oxford Publications

Reference Books:

R1. Sales Management by Johnson, Kurtz & Scheuing - TMH

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2107B MKTG] Personal Selling Lab (Specialization Elective 1)

Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks Total :50 Marks

Prerequisite: Basic knowledge of Marketing Management concepts.

Course Objectives:

 To outline the areas in which sales executives make decisions  To emphasize the role of sales executives as planners of sales operations and a key figure in implementing marketing strategies.  To give hands on inputs on the selling process.

Course Outcomes: After successful completion of the course, students will able to- CO1: Describe essentials of Modern personal selling approach. CO2: Paraphrase the steps involved in Personal selling process. CO3: Demonstrate personal selling skills and techniques through roll plays. CO4: Construct effective sales pitch, sales letters and Emails. CO5: Apply personal selling techniques in various situations.

Unit I: Introduction to Personal Selling & Salesmanship: (5 Hours) Defining Personal selling and salesmanship, Objectives and importance of personal selling, Essentials of Personal Selling, Modern Selling Approach, Ethics in Selling, Types of selling, Qualities of Winning Sales Professionals-Physical, Mental, Social and Character Traits. Introduction to Theories of Selling: AIDA, Right set of circumstances theory of selling, Buying Formula theory of selling, Behavioral Equation theory.

Unit II: Personal Selling Process-I: (7 Hours) Prospecting- objectives, sources and methods, Lead Generation, Getting appointment, Sales Responsibilities and Preparation; Pre approach-step toward sales planning-elements of sales call planning; Customer need discovery & Analysis; Approach- sales presentation/ demonstration- selection of

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

appropriate presentation method, essentials of presentation, sales presentation mix- persuasive communication, visual presentation and dramatization, Use of questions- Direct questions, nondirective questions, rephrasing, redirect questions;

Unit III: Personal Selling Process–II: (7 Hours) Handling objection- hidden, stalling, no need, money objection, etc., objection handling techniques, Closing the sale- reading buying signals, closing techniques- the alternative choice, assumptive, the compliment, the summary, the continuous, the minor point, the tea account, the standing room and the probability; Follow up after sales- Discuss service requirements, handling complaints, Key Account Management.

Unit IV: Personal Selling Skills: (5 Hours) Negotiation, Communication, Listening Skills, Presentation and Demonstration, Body Language- Space, Moments, Eye Contacts & Postures, follow up Calls, Writing Effective Sales Letters and emails, Positive Mental Attitude, Goal Setting, Effective Dressing, Managing Yourself and Time, Cold Call Mechanism.

Unit V: Personal Selling: Applications and Situations: Selling of services- (6 Hours) financial, IT and telecommunication, advertising, education (Coaching and institutions); Selling of industrial products- raw material, capital goods, supplies; Selling of consumer goods- convenience, shopping and specialty goods; International selling; Selling in rural markets; Selling high and low involvement products; Selling to new and existing customers/ Market; Selling to end users, intermediaries, government departments and agencies; Selling individual and groups

Text Books: T1. Fundamentals of Selling by Charles M. Futrell, Tata McGraw Hill 10th Edition T2. A B C’ s of Selling by Charles M. Futrell, AITBS, New Delhi, T3. World Class Selling by Roy Chitwood, JAICO Publishing House

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

Reference Books:

R1. Successful Selling Solutions by Julian Clay, Viva Books R2. Value Added Selling by Tom Reilly, TMGH 2004 Edition. R3. Achieving Sales Excellence by Howard Stevens, Viva Books Pvt. Ltd. R4. Power Sales Presentation by Stephan Schiffman, Adams Media Corporations. R5. Sales Essentials by Stephan Schiffman, Avon Massachusset

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2108A-MKTG]: Rural Marketing (Specialization Elective 2) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks

Prerequisite: Basic knowledge of Marketing management concepts.

Course Objectives:

 To understand rural aspects of marketing  To learn nuances of rural markets to design effective strategies  To enhance deeper understanding of rural consumer behavior

Course Outcomes: After successful completion of the course, students will able to -

CO1: Explain the concept of Rural Marketing and Analyze Rural Marketing environment. CO2: Describe buying behavior of rural consumers and Develop segmentation and positioning strategies for rural markets. CO3: Analyze rural Markets and Develop marketing mix for rural markets. CO4: Discuss the scope of organized retailing in rural markets. CO5: Apply modern rural marketing concepts to specialized areas in rural marketing.

Unit I: Introduction to Rural Marketing. (5 Hours) Defining rural markets & rural marketing, Rural Marketing Environment – PEST analysis Rural Economic Structure, Rural Occupation Pattern, Incomes & Consumption, Rural market Size. Rural infrastructure.

Unit II: Rural Consumer Behavior & S.T.P. in Rural Markets. (7 Hours)

Characteristics of Rural Consumers, Role of Opinion Leaders, Diffusion of Innovation in Rural Markets. Bases of Segmenting Rural Markets Target Marketing, Coverage of Markets, Positioning in Rural Markets

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

Unit III: Product, Pricing, Distribution and Promotion in Rural Markets. (7 Hours)

Rural Product Categories, Packaging for Rural Markets, Branding in Rural Markets, Pricing Strategy – special considerations in rural markets. Challenges of distribution in Rural markets, Rural Retail System – last mile problem, public distribution system, cooperatives. Emerging Models in Rural Markets: E-Chaupal, Project Shakti Challenges for Rural Communication: Massage & Media for Rural Communication.

Unit IV: Rural Retailing: (5 Hours) The rise of organized retailing, types of retail outlets, role of retailers, rural malls, Government initiated retail outlets, entrepreneur founded malls, agri company retail outlets, retail outlets of petro-chemical companies, retailing by urban players, PPP models, E Tailing, Training Retailers. Unit V: Special areas in Rural Marketing. (6 Hours) Characteristics of FMCG for rural markets, Challenges to FMCG Industry from a rural perspective, Adopting marketing strategies to rural markets. An Introduction, Marketing of consumer durables vs. FMCGs, Issues related to marketing of consumer durables in rural market. Marketing of banking services in rural market, opportunities for banking in rural areas, marketing strategies for banking services.

Text Books: T1. The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut Reference Books:

R1. Rural Marketing – Concepts & Practices by Balram Dogra, Karminder Ghuman R2. Rural Marketing by R.V. Badi, N.V. Badi

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2108B-MKTG]: Intergraded Marketing Communications (Specialization Elective 2) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks

Prerequisite: Basic Knowledge of Marketing management concepts.

Course Objectives:

 To provide an overview of the range of tools available for Marketing Communications  To provide an understanding of the basic principles of planning and execution in Marketing Communications  To acquaint the students with concepts and techniques in the application for developing and designing an effective advertising and sales promotion program.  To sensitize students to the various facets of advertising, public relation and promotion management.  To develop a managerial perspective and an informed decision-marking ability for effective and efficient tackling of promotional situations.

Course Outcomes: After successful completion of the course, students will able to – CO1: Define IMC and Describe various IMC tools. CO2: Discuss role played by advertising in IMC process. CO3: Differentiate between Consumer oriented and trade oriented sales promotion. CO4: Explain role and functions of Public relations in IMC. CO5: Describe various tools used to measure effectiveness of promotional program.

Unit I: Introduction of IMC: ( 6 Hours) IMC; IMC components – the foundation, advertising tools, promotional tools, integrated tools, refining the IMC program; The Value of IMC plans – information technology, changes in channel power, increase in competition, brand parity, integration of information, decline in the effectiveness of mass-media advertising; The role of IMC.

Unit II: Advertising: (6 Hours) Advertising and IMC process; Choosing an advertising agency; Advertising planning and research; Advertising goals – building brand images, providing information, persuasion, supporting marketing efforts, encouraging action; Advertising budget; Media Selection.

Unit III: Sales Promotion: (6 Hours) The scope and role of sales promotion; Consumer oriented sales promotion; Trade oriented sales promotion; coordinating sales promotion and advertising; Sales promotion abuse; Personal selling.

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

Unit IV: Public Relations, Publicity and Corporate Adverting: ( 6 Hours) Public Relations Publicity and Corporate adverting; Public Relations functions; Creating positive image building activities; Preventing or reducing image damage; sponsorship and event marketing; Role of internet in PR.

Unit V: Evaluation Monitoring and Control: ( 6 Hours) Measuring the effectiveness of promotional program; Conducting research to measure advertising effectiveness; Testing process; Establishing the program for measuring the advertising effects; Measuring the effectiveness of other program elements.

Text Books:

T1. Integrated Advertising, Promotion and Marketing Communication by Clow, T2. Kenneth & Black, Donald, Pearson Education, New Delhi. T3. Advertising and Promotion by Belch, George and Belch, Michael, Tata McGraw Hill, New Delhi.

Reference Books:

R1. Advertising Management by Jethwaney, Jaishree and Jain, Shruti, Oxford University Press. R2. Advertising and Promotions, Semenik Allen, Cengage Leaning R3. Advertising and Promotion, SHH Kazmi, Satish Batra, Excel Books R4. Advertising and Promotions, Shah, D’Souza, Tata McGraw Hill

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2104 FIN] Advanced Financial Management (Specialization Core- 2) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses: Knowledge of Financial Management and its usage in organizations is necessary.

Course Objective: 1.To make the students understand the advanced concepts of financial management, working capital, capital budgeting and financial analysis. 2.To make students aware about the various tools and techniques used by organizations for decision making purposes.

Course Outcome: After successful completion of the course, students will able to CO1: DESCRIBE the basic concepts related to Accounting standards, Capital Structure, Dividend distribution, Working capital, capital budgeting and financial analysis. CO2: EXPLAIN in detail, all the theoretical concepts taught through the syllabus. CO3: ILLUSTRATE all the necessary calculations through the relevant numerical problems. CO4: ANALYSE the situation and decide the key financial elements involved in the situation. CO5: EVALUATE the financial impact of the decision.

Course Contents UNIT-I Accounting Standards 07 Hours Role of Accounting Standard board. Introduction to International Accounting Standards. Disclosure of Accounting Policies-Inventory, Depreciation, Investment, Fixed Assets, Amalgamation, EPS.

UNIT-II Capital Structure & Dividend Distribution Theories 0 8 Hours Net income approach. Net operating income approach. Modigliani and Miller theory (MM approach). Type of dividend . Important consideration in dividend policy. Theories of dividend -Gordon growth model - Walters valuation model -MM-Irrelevance theory.

UNIT-III Working Capital Management 0 9 Hours Overtrading . Symptoms of poor Working Capital management . Working Capital management Strategies . Tandon committee /Chore Committee Recommendations Latest trend in Working Capital finance . R.B.I guidelines on Working Capital finance.

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

UNIT-IV Capital Budgeting 0 9 Hours IRR and NPV method comparative study . Capital rationing . Capital budgeting during inflation . Techniques of decision making under risk and uncertainty - Profitability and expected values, standard deviation, value of information, Optimistic pessimistic estimates, risk adjusted discounted rate, certainty equivalent approach, simulation decision tree, sensitivity analysis, capital asset pricing model UNIT-V Financial Analysis 09Hours Using tools such as Cash Flow and Fund Flow

BOOKS: Text Books: T1. Financial Management- I. M. Pandey T2. Financial Management- Prassana Chandra T3. Financial Management, A Contemporary Approach, Rajesh Kothari (SAGE) T4. Fundamentals of Financial Management, A.P.Rao (Everest Publishing House) T5. Working Capital Management, Theory and Practice, Dr. P. Periasamy (Himalaya Publishing House) T6. Advanced Financial management, N.M. Vechalekar

Reference Books : R1. Financial Management, Rajiv Srivastava and Anil Misra (OXFORD University Press) R2. Financial management, V.K. Bhalla (S. Chand) R3. Financial Management, Jonathan Berk, Peter DeMarzo and Ashok Thampy (Pearson Publication)

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2105 FIN] Financial System of India, Markets & Services (Specialization Core-3)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Course: Student should know various functions of Financial Institutions and Stock Exchanges in India. Course Objective: To enlighten the students with the Concepts & Practical dynamics of the Indian Financial System, Markets, Institution and Financial Services.

Course Outcome: After successful completion of the course, students will able to CO1: DEFINE the various concepts, terms in financial system, markets and services. CO2: EXPLAIN in detail about different regulators in the Financial Markets. CO3: ILLUSTRATE the financial market functions and various methods used for raising funds in Primary markets. CO4: EXAMINE the various financial services ,role and responsibilities of merchant bankers in India CO5: OUTLINE the functions, working various financial institutions in India.

Course Contents UNIT-I Financial System and Markets 08 Hours Financial System – functions of financial system – meaning and importance – Role of financial system in economic development – Structure and Components of financial system in India – Introduction to financial Institutions – Banking – Non Banking Institutions. Financial Markets – Money Market and Capital Market

UNIT-II Regulators of Financial System in India 10 Hours Regulators of Financial System in India -The RBI as a Central Bank, Functions and working . SEBI- Purpose – Objectives, structure – functions and powers of SEBI – SEBI guidelines with respect to IPO, listing and delisting of securities . FMC (Forward Market Commission of India) – Structure and Function. PFRDA (Pension Fund Regulatory and Development Authority) – Structure and Functions – National Pension System- Understanding and benefits, IRDA- (Insurance Regulatory and Development Authority) – Role and Functions.

UNIT-III Financial Market Functions 08 Hours Classification – Money Markets – Structure and components of money market – Participants in Indian Money Market – Money Market Instruments – Features of the Instruments . Capital Markets – Characteristics – Components of Capital Markets – Primary Market Operations – Functions- Methods

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

of Raising Funds in Primary Market (Viz- Public Issue, offer for sale, Right Issue, Private Placement of Securities and other methods such as Tender Method, Bonus shares) Stock Exchange – Characteristics and functions of stock exchanges, listing of securities, Major Stock Exchanges in India- Important Stock Indices in India, BSE and NSE Sensex.

UNIT-IV Financial Services 08 Hours Concept, Nature and scope of financial Services – Regulatory Frame work of Financial Services – Growth of Financial Services in India. Merchant Banking – Meaning – Types – Responsibilities of Merchant Bankers – Role of Merchant Bankers in Issue Management – Regulation of Merchant Banking In India. Venture Capital – Growth of Venture capital in India – Financing Pattern under venture capital. Factoring, Forfeiting, Securitization (Concepts and Applications): Types of factoring Arrangements – Factoring in the Indian Context. UNIT-V Financial Institutions in India 08 Hours Functions and working of Banking – Commercial Banks- Cooperative Banks- Urban Cooperative Banks – Post Office Saving Banks, Functions & Working of Non Banking Companies – Finance Companies Investment Trusts, Housing Companies, Functions and working of Development Institutions NABARD, SIDBI, NHB, EXIM Bank, BIFR and SFC’s. Credit Rating Agencies – CRISIL and ICRA. Insurance Companies in India – LIC and GIC – Features and functions.

BOOKS: Text Books: T1. Financial Services by Shashi K Gupta and Nisha Agarwal ( Kalyani Publications) T2. Merchant Banking and Financial Services by Guruswamy, Third Edition ( TATA McGraw Hill) T3. Indian Financial Services – M.Y.Khan T4. Indian Financial System in the World Monetary Order – H. Y. Kulkarni.

Reference Books : R1: Indian Financial System and Markets by Siddhartha Sankar Saha ( TATA McGraw Hill) R2: Company Law by N D Kapoor R3: Indian Financial System – Vasant Desai

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2106 FIN] Direct Taxation (Specialization Core-4) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Course: Basic knowledge about Direct tax.

Course Objective: 1.To understand the basic concepts in Income Tax Act,1961. 2.To Calculate Gross Total Income and Tax Liability of an Individual. 3.To acquaint with online filling of various forms and Returns.

Course Outcome: After successful completion of the course, students will able to CO1: DEFINE the key terms in direct taxation. CO2: EXPLAIN the Income covered under the head ‘Salaries’. CO3: MAKE USE OF the concepts of income under the head of ‘Income from House Property’ and calculate the income. CO4: UNDERSTAND the income under the head of ‘Capital gains’ and ‘Income from other sources’. CO5: ANALYSE the situation and Calculate Gross Total Income and Tax Liability of an Individual CO6: ILLUSTRATE the online filling of various forms and Returns.

Course Contents UNIT-I Income Tax Act, 1961 09 Hours Introduction of Income Tax Act ,1961– Definitions and concepts (Section1 to 4), Scope of Total income and Residential Status (Sections 5 to 9) Income do not form part of Total Income and Tax liability (Sections 14, 14A, 288A & 2888B).

UNIT-II Income from Salaries 09 Hours Income under the Head “Salaries” - ( Section 15 to 17)

UNIT-III Income from House Property and other sources 08 Hours Income under the Head “Income from House Property” (Section 22 to27). Income under the Head “Capital Gain” (Section 45 to55A). Income under the Head “Income from other Sources” (Section 56 to59).

UNIT-IV Total Income 08 Hours

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

Income under the head “Profit and Gains of Business or Profession” (Section 28 to 44D). Income of other Person Included in Assessee’s Total Income – (Section 60 to65). Set off or carry forward and set off of loses (Section 70 to80). Agriculture Income and its Tax Treatment (Section 2(1A) to 10(1)).

UNIT-V Deductions and Computation of Total Taxable Income 0 8 Hours Deductions to be made in Computing Total Income ( Section 80A to 80U) ( Chapter VI) Assessment of Individual / Computation of Total Taxable Income and Income Tax. Advance Tax Payment (Section 207 to 211,217 &219). Deduction of Tax at Source (Sections 190 to206AA).

BOOKS: Text Books: T1. Direct Taxes – Ravi Kishore T2. Direct Taxes – J.P.Jakhotiya T3. Direct Taxes - Ahuja T4. Direct and Indirect Tax Planning & Management – BangarYogendra, BangarVandan T5. Direct Taxation – Dr. E. B. Khedkar and Dr. D.B. Bharati

Reference Books: R1. Students Guide to Income Tax- Dr. Vinod & Kapil Singhania Students R2. Handbook on Taxation – T.N. Manoharan & G.R. Hari Students R3. Guide to Income Tax – Gupta & Ahuja R4. Systematic Approach to Taxation – Dr. Girish Ahuja & Dr. Ravi Gupta

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2107A FIN ]: Banking Operations (Specialization Elective I )

Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites Courses : The student should have a basic knowledge of the working of Banks.

Course Objective: 1. To understand the basics of Banking and the emergence of Banking in India. 2. To get acquainted with the functionality of the Banks. 3. To know the meaning and use of commonly used technologies in Banking.

Course Outcome: On completion of the course, student will be able to– CO1: DEFINE the key terminologies used in Banking Sector. CO2: EXPLAIN the Regulatory framework of Banking Regulation Act. CO3: UNDERSTAND the various types of banks. CO4: ILLUSTRATE the procedures followed for funding and recovery of loans. CO5: OUTLINE the Concepts in Banking and Accounting of transactions.

Course Contents UNIT-I Basics of Banking 06 Hours Basic Concepts: Banking, Emergence of Banks – Global and Indian Perspective, Journey of Banking in India, Role of Banks as important Aids to Trade, Functions of Banks, Contribution in GDP and effect on Indian Economy.

UNIT-II Regulatory Framework 06 Hours Regulatory Framework: Banking Regulation Act, RBI Act, SEBI, IRDA, RBI regulations with regard to Nationalized & Cooperative Banks, Private Banks, Foreign Banks.

UNIT-III Types of Banks 06 Hours Nationalized & Co-Operative Banks, Regional Rural Banks, Scheduled Banks, Private Banks, Foreign Banks, Wholesale and Retail Banking, MUDRA Bank and Payment Banks.

UNIT-IV Funding & Recovery 06 Hours

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

Sector Specific funding, short term and long term loans, MSME funding, Mortgage, Pledge & Hypothecation, Recovery of loans, Non Performing Assets, Effect of NPA on bank’s profitability.

UNIT-V Concepts in Banking and Accounting of transactions 0 4 Hours Accounting in banks, Final Accounts of Banks, Management of Assets and Liabilities, Provision for NPAs, Income Recognition and Asset Classification Norms, Electronic Banking, RTGS, ATM, MICR, OCR, OMR, DATANET.

BOOKS: Text Books: T1. The Indian Financial System and Development – Vasant Desai – Himalaya Publishing House

Reference Books: R1. Operations Research by Hamdy A. Taha, Pearson Publication R2. Indian Financial System – M Y Khan – Tata McGraw Hill R3. Accounting and Finance for Bankers – Indian Institute of Banking & Finance – Macmillan

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2107B FIN ]: Corporate Financial Restructuring (Specialization Elective 1 )

Course Objective: 1.To know the concept of Financial Restructuring in Companies. 2.To get acquainted with the factors leading to financial distress of the organization. 3.To understand alternative sources of capital and planning of the same. 4.To know the significance of the Corporate Governance in the overall functionality of the organization Course Outcome: On completion of the course, student will be able to– CO1: DEFINE the key concepts used in Restructuring. CO2: DIFFERENTIATIATE between Mergers and Acquisitions. CO3: UNDERSTAND the risk management in Mergers and Acquisitions. CO4: ILLUSTRATE the methods followed for enterprise valuation. CO5: ELABORATE the importance of Corporate Governance.

Course Contents UNIT-I Basics of Restructuring 06 Hours Concept of Internal & External Restructuring, Financial perspective in restructuring, Reorganization strategies in corporate organizations, Financial Distress & Bankruptcy, Liquidation, Net Operating Losses, Sources of Funding & Problem of changing Capital Structure, Strategic and Financial Sponsors, Pros and Cons of different Sponsors, Capital Cash Flows Vs. Equity Cash Flows.

UNIT-II Mergers & Acquisitions 06 Hours Difference and commonalities of the concepts, differentiation with regard to Take Over, Strategic & Financial Aspects, Hostile vs. Friendly Takeovers, Defense Tactics, Structural Defenses Vs. Non Structural Defenses, Contribution Analysis, Duties of Board of Directors, Market for Corporate Control.

UNIT-III Risk Management in Mergers & Acquisitions 06 Hours Collars, Role of Arbitragers in Mergers & Acquisitions, Interpretation of Arbitrage Spreads, Earn Out and CVRs, Pre Closing & Post Closing M&A Risks, Management of M&A Risk with the help of Collars, Fixed Collar Offers Vs. Floating Collar Offers.

UNIT-IV Methods of Enterprise Valuation 06 Hours

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

Weighted Average Cost of Capital, Discounted Cash Flows Model, Equity/Residual Cash Flows, Adjusted Present Value, Capital / Leveraged Cash Flows, Relative Valuation Analysis, Sensitivity Analysis.

UNIT-V Corporate Governance 04 Hours Significance in the Indian context, Reference of CG in Indian Companies Act (Amended) 2013, Role of Board of Directors, Disclosures and Clarifications on the part of Board of Directors and Inclusion in the Auditors’ Report .

BOOKS: Text Books: T1. Business Environment – Justin Paul – Tata McGraw Hill, T2. Business Environment – A.C. Fernando – Pearson Education

Reference Books: R1: Corporate Restructuring: Lessons from experience - Michael. R2: Case Studies in Bankruptcies, Buyouts, and Breakups (Wiley Finance) - Stuart C. Gilson, Edward I. Altman R3:Valuation: Mergers, Buyouts and Restructuring (Wiley Finance) – Enrique .Arzac

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2108A FIN]: Financial Instruments and Derivatives (Specialization Elective 2 )

Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites Courses : Students need to know basic about the working of stock exchanges and instruments used.

Course Objective: 1.To provide students with an introduction to the theory and practice of financial instruments. 2.To develop an understanding and importance of financial derivatives and institutional structure of the market.

Course Outcome: On completion of the course, student will be able to– CO1: DEFINE the key terminologies used in Capital and Money Markets. CO2: EXPLAIN the various Money Market Instruments. CO3: UNDERSTAND the different types of Capital Market Instruments. CO4: ILLUSTRATE the characteristics and working of different derivatives. CO5: OUTLINE the Option Contracts and risk management in Derivatives.

Course Contents UNIT-I Capital and Money Market 06 Hours Capital and Money Market –Meaning - Participants -Working –Functions. Role of Capital Market in Economic Development .Role of SEBI in the Market. Reforms in Capital and Money Market.

UNIT-II Money market Instruments 06 Hours Call/money, Treasury Bills, Term money, Certificate of Deposits, Commercial papers, Inter banks term money.

UNIT-III Capital market instruments 06 Hours Equity shares, Preference shares, No voting shares, Convertible Cumulative Debentures, Fixed Deposits, Warrants Debentures and Bonds, GDR, ADR.

UNIT-IV Derivatives 06 Hours

Meaning and characteristics, types of derivatives, Spot, forward and future contracts, stock index futures, Commodity derivatives markets.

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

UNIT-V Option Contract 04 Hours Call and Put option .Capital Asset pricing Model, SWAP, Currency derivatives and Risk management in derivatives.

BOOKS: Text Books: T1. Indian Financial Services – M.Y.Khan T2. Marketing of financial Services – V.A. Avdhani T3. Relevant text of SEBI Guidelines

Reference Books: R1: Bhole,L.M. Financial Institutions And Markets, TATA Mc Graw-Hill,New Delhi R2: Clifford Gomez, Financial Markets, Institutions and financial Services PHI Learning

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2108B FIN]: Treasury Management (Specialization Elective 2 )

Course Objectives: 1.To understand the concept of treasury management. 2.To understand the management of funds.

Course Outcome: On completion of the course, student will be able to– CO1: ELABORATE the functions and objectives of Treasury. CO2: EXPLAIN the Financial Planning and Control for Treasury Management. CO3: UNDERSTAND the Cash and Liquidity Management. CO4: ILLUSTRATE the need and importance of Control systems and Audits. CO5: OUTLINE the Treasury’s role in International Banking.

Course Contents UNIT-I Treasury Management 06 Hours Objectives of Treasury, Structure and Organization, Responsibilities of Treasury Manager, Function of treasury, Role and Functions of RBI, Recent Developments in the RBI’s Policy Framework.

UNIT-II Financial Planning and Control 06 Hours Short, Medium and Long term Funding, Cost Centre / Profit Centre: Financial Planning and Control, Capital Budgeting, Risk Analysis

UNIT-III Cash Management 06 Hours Cash Management: Meaning and Importance of Cash Management, Objectives of Cash Management, Cash Flow Cycle, Cash Flow Budgeting and Forecasting, Liquidity Management: Objectives, Sources & Maturity Concerns: Short term and Long term Liquidity.

UNIT-IV Control and Audits 06 Hours

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

Internal Control: The Need and Importance – Financial and Operational risks – Internal v/s External Control, The Need and Significance of Internal and External Audit

UNIT-V Treasury’s role in International Banking 0 4 Hours Changing Global Scenario and Treasury Functions, Treasury Structure- Front and Back Office, Forex Cash Management – Positions v/s Cash Flows Funding Alternatives, Moral and Ethical aspects.

BOOKS: Text Books: T1. Financial Management – Ravi Kishore

Reference Books: R1: Cost Accounting & Financial Management – Ravi Kishore – Taxman Publication, R2: Corporate Finance & Investment –R. Pike and B Neale – Prentice Hall of India, R3: International Corporate Finance – Ghosh Roy - Mac Milan India

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

[MBA2104 HR] Strategic Human Resource Management (Specialisation Core 2)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses : Students are expected be of graduate status, to have graduate level writing skills, creative and analytical thinking skills, effective reading skills, advanced learning skills, and a general understanding of problems faced by business managers..

Course Objective: The Objective of this course is to make the students understand the basic concepts of Strategic Human Resource Management

Course Outcome: Be able to establish the linkage between firm strategy and HR practices of the firm through Resource-based view of Competitive Advantage and Sustained Competitive Advantage.  Be able to understand the need for different HRM practices in alignment with different business strategies through closed system as well as open system models such as behavioural perspective and cybernetic systems.  Be able to identify the Non-Strategic HR practices which derive from institutional and political forces within the firm as well as outside the firm and the negative impact of such practices on firm performance.

On completion of the course, student will be able to– CO1: DESCRIBE the basic concepts related to Strategic HR , Talent Management , Diversity etc. CO2: EXPLAIN in detail, all the theoretical concepts taught through the syllabus. CO3: PERFORM all the necessary Case Solutions . CO4: ANALYSE the situation and decide the key elements involved in the situation. CO5: EVALUATE the impact of the decision.

Course Contents UNIT-I Strategic Perspective 09 Hours

HR Strategies, Strategic role of top & line management, Formulating HR strategies, Types of HR Strategies, HRD, Life cycle of organizations & HRD, Impact of organizational Performance & HRD

Talent Management 08 Hours UNIT-II Career Planning and Succession Planning: Evolution of careers, career planning perspectives organization-centered career planning, Individual- centered career planning Succession Planning: Definition, Elements of Succession planning, Relation between career planning and

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

succession planning, challenges of succession planning Competency and Potential Development: What are competencies, How do competencies differ from skills and knowledge, Integrated HR practices through competency development, benefits from competency- based on HR practices, Desired outcomes for organizations, competency based HR practices : outcomes for employees, developing a skill matrix , Retention strategies

UNIT-III Alignment of HR strategies for Improving Effectiveness 09 Hours Cross Cultural Diversity, Cross Border Mergers & Acquisitions, Learning organization, Employee Engagement Strategy, Strategic Responses of Indians Most valuable companies. 08 Hours

UNIT-IV SHRM Issues & Challenges Compensation Management & Appraisal in MNC, Managing Diversity, Mergers & Acquisitions, Attracting & Retention of Talent, Competencies Mapping 08 Hours

UNIT-V Global Dimensions International Context for HR strategy, Global Competitive Advantage, SHRM in International Context, Global Performance Management issues, Global T&D , Global Ethical Environment, Staffing for International Assignments, Leadership & Motivation in Global context

BOOKS:

Text Books : T1: Jeffrey Mello ,Strategic Human Resource Management, Cengage South Western Publication T2: Tanuja Agrawal , Strategic Human Resource Management , Oxford Publication

T3 : Rajib Dhar ,Strategic Human Resource Management ,Excel Books

References Books : R1 : Peter Dowling , Denice Welch, International HRM, Cengage Learning Publication R2 : Michael Armstrong , Angela Baron , Handbook of Strategic HRM

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

[MBA2105 HR] Labour and Social Security Laws (Specialisation Core 3)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks

Course Objective: The Objective of this course is to make the students understand the laws related to labour workforce at organizations

Course Outcome:  Be able to establish the linkage between firm and legal practices of the related to workforce .  Be able to understand the need for different labour laws  Be able to identify the appropriate machinery for industrial disputes

On completion of the course, student will be able to– CO1: DESCRIBE the need for labour legislations CO2: EXPLAIN in detail, all provisions in the laws mentioned in syllabus CO3: PERFORM all the necessary Case Solutions . CO4: ANALYSE the situation and decide the key elements involved in the situation. CO5: EVALUATE the impact of the decision.

Course Contents UNIT-I Introduction to Labour Legislation 09 Hours

Philosophy of Labour Laws, Labour Laws – Concept, evaluation, origin, objective, classification, Need, changing scenario, challenges & problems. International Labour Organization, Indian Constitution & Labour Legislations, Changing perspective of changing scenario of labour laws.

UNIT-II Laws on Working Conditions 08 Hours 2.1 The Factories Act 1948 : #1,3,5,6,7,10,15to20,23,31,40,40A,40B,41,42,44,45,46,47,48,49. All provisions under Chapter VI, VII, VIII.

UNIT-III Wages & Labour Laws 09 Hours

The Payment of Wages Act 1936: Sections # 1 to 26, 12A,13A,14A,15A,17A,17B,22A,25A,

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

The Minimum Wages Act 1948, Sections # 1,2,11 to 18,20, The Payment of Bonus Act 1965: Sections # 2,4 to17,19,20,21,22,26,28,29,30,32

UNIT-IV Laws for Labour Welfare 08 Hours

The Payment of Gratuity Act 1972:Sections# 2,4,6,7,8,10,11,12,14,15,16,17,18,20 The Workmen’s Compensation Act 1923: Sections# 2 to 14, 16,22

UNIT-V Social Security Laws 08 Hours

The Employee Provident Fund and Miscellaneous Provisions Act 1952 : Sections# 2,5,6,7,8,11,12,14,15,16,17,18,20 (Latest Amendment) The Employee State Insurance Act 1948: Sections # 2 and All provisions in Chapter IV,V,VIII (Latest Amendment) The Maternity Benefit Act 1961 (Latest Amendment)

BOOKS:

Text Books : T1: S.P.Jain , Labour Laws T2: Malik, Labour Laws

References Books : R1 : Avatar Singh, LexisNexis, Introduction to Labour & Industrial Laws, R2 : S.N.Mishra, Labour &Industrial Laws , Central law publication

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

[MBA2106 HR] Compensation and Reward Management (Specialisation Core 4)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks

Course Objective: The Objective of this course is to make the students understand the basic concepts of Salary structure and compensation management

Course Outcome:  Be able to establish the linkage between firm strategy for compensation and legal compliance  Be able to understand the need for different compensation practices in the organization

On completion of the course, student will be able to– CO1: DESCRIBE the basic concepts related to compensation structure and wage administration . CO2: EXPLAIN in detail, all the theoretical concepts taught through the syllabus. CO3: PERFORM all the necessary Case Solutions . CO4: ANALYSE the situation and decide the key elements involved in the situation. CO5: EVALUATE the impact of the decision.

Course Contents UNIT-I Reward System 09 Hours

Compensation & non compensation dimension, system for non compensation.

UNIT-II Job Analysis 08 Hours Job analysis , Planning a gob analysis program, Collection and description of job data, designing of custom made job analysis questionnaire , Guidelines for conducting a job analysis interview 09 Hours UNIT-III Job Description

Job Description Broad , generic job (class descriptions versus Narrow, specific job (Position) descriptions, A job contract, Planning, operations and control, elements of the job description, Job summary ,other ways of describing job facts.

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

UNIT-IV Job Evaluation 08 Hours

Job evaluation ,Job requirements and pay, whole job ranking, position classificationPredetermined grading Approach, a market pricing approach, a maturity curve method, Development and use of compensable factors,. Weighting and rating of compensable factors

UNIT-V Designing Pay Structure 08 Hours

Designing a Base pay structure Pay structure architecture, Determining a pay policy line, the need for more than one pay structure, displaying job data, identifying lowest and highest rates of pay, developing pay grades, single rate pay grade, two tire wage plan, multiple point pay structure, range or spread dimension, pay grade width, determining pay grade minimum and minimum rates of pay, internal design consideration, spread of range and steps, pay grade overlap, broad banding

BOOKS:

Text Books : T1: Richard I. Henderson ,Compensation Management in a knowledge- based world, , Pearson Education

References Books : R1 : George T Mulkovich& Jerry Newmann ,Compensation planning , McGraw Hill Publication R2 : B. D. Singh , Compensation and reward management, , Excel Publication

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

[MBA2107A HR]: Employee Training & Development (Specialisation Elective 1) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites Courses: Prerequisites Courses : Students are expected be of graduate status, to have graduate level writing skills, creative and analytical thinking skills, effective reading skills, advanced learning skills, and a general understanding of problems faced by business managers.

Course Objective:. The Objective of this course is to make the students understand the basic concepts of Employee Training and Development

Course Outcome: On completion of the course, student will be able to– CO1: Describe the basic Concept of Training CO2: Understand process of Training CO3: Prepare Training Program CO4:. Evaluate Training Program CO5: Explain Various learning Concept

Course Contents UNIT-I Introduction to Training Concept 09 Hours

Definition – meaning – need for training – Importance of training – Objectives of training – Concepts of education – training and development – overview of training functions – types of training

UNIT-II Process of Training 08 Hours Steps in training – identification of job competencies –criteria for identifying training needs (person analysis – task analysis – organization analysis) – assessment of training needs – methods and process of needs assessment

UNIT-III Designing and implementing a training program 09 Hours Trainer identification –methods and techniques– change) – management development program – budgeting of training of training – designing a training module (cross cultural – leadership – training the trainer

UNIT-IV Evaluation of Training Program 08 Hours Kirk Patrick model of evaluation – CIRO model – cost-benefit analysis – ROI of training

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

UNIT-V Learning 08 Hours Principles of learning- theories of learning- reinforcement theory – social learning theory – andragogy – resistance to training

BOOKS:

Text Books: T1: Training and Development – S. K. Bhatia T2 : HRM – Biswajeet Pattanayak

Reference Books: R1: Employee Training and Development – Raymond Noe R2. Every Trainers Handbook – Devendra Agochia R 3. 360 Degree Feedback, Competency Mapping and Assessment Centre – Radha Sharma

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

[MBA2107B HR]: Organizational Change & Development (Specialisation Elective 1) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks

Prerequisites Courses : . Prerequisites Courses : Students are expected be of graduate status, to have graduate level writing skills, creative and analytical thinking skills, effective reading skills, advanced learning skills, and a general understanding of problems faced by business managers.

Course Objective. The Objective of this course is to make the students understand the basic concepts of Organizational Change and Development

Course Outcome: On completion of the course, student will be able to– CO1: Describe the basic concept of Organizational Change CO2: Explain various types of Organizational Change CO3: Implement Various methods of Organizational Change CO4: Explain the implications of Technological change on HR CO5: Interpret concept and Evolution of Organizational Development Course Contents UNIT-I Organizational Change 09 Hours Concept and Significance; Managing Change; Concept of Analyzing the Environment; Perspectives on Change: Contingency; Resource Dependence; Population Ecology; Implications of Change.

UNIT-II Types of Change 09 Hours Continuous or Incremental Change; Discontinuous or Radial Change; Participate Change and Directive Change; Change Levers; Levels of Change: Knowledge Changes; Attitudinal Changes; Individual Behaviour Changes and Organizational Performance Changes UNIT-III Implementing Change 08 Hours Steps-Assembling a Change; Management in Establishing a New Direction for the Organization; Setting up of Change Teams; Aligning Structure; Systems and Resources; Removing road Blocks; Absorbing Changes into Organization UNIT-IV HR and Technological change 08 Hours Introduction special features of new technology; organizational implications of technological change; Emerging profile HR; Employee Empowerment, Emotional Intelligence and employee productivity; Managing work stress UNIT-V Organizational Development 08 Hours

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

Concept and Evolution; OD Interventions: Diagnostic Activities; Team Building; Sensitivity Training; Third Party and Inter Group Interventions; Educational and Structural Interventions; Indian Experiences of OD in Public and Private Enterprises. .

Text Books: T1.: Nilakant, V. and Ramnaryan, S., Managing Organisational Change, Response Books, New Delhi . T2: . Beckhanrd, Richard and Harris, Reuben T., Organisational Transitions : Managing Complex Change, Addision, - Wesley, Mass T3 : Kanter, R.M., Stein, B.A and Jick, T.D., The Challenge of Organisational Change, Free Press, New York T4: Hammer, Michael and Champy, James, Reengineering the Corporation : A Manifesto for Business Revolution, Harper Business, New York . T5.: Hurst , David K., Crisis and Renewal : Meeting the Challenge of Organisational Change, Harvard University Press, Mass T6.: Pattanayak, Biswajeet and Kumar Pravash, Change for Growth, Wheeler Publications, New Delhi .

References Books : R1: Morgan, Gareth, Imagination, Response Books, New Delhi . R2: Madhukar Shukla, Competing Through knowledge, Response Books, New Delhi . R3: Storey, John, International Cases in Human Resources Mangement, Beacon Books, New Delhi R4: Venkataratnam C.S., Varma, Anil (ed) : Challenge of Change : Industrial Relations in Indian Industry : Allied Pub. Ltd., New Delhi . R5 : Kavitha Singh Organisational change and Development , Excel Books New Delhi,2010

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

[MBA2108A HR]: Human Resource Audit (Specialisation Elective 2) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites Courses : Students are expected be of graduate status, to have graduate level writing skills, creative and analytical thinking skills, effective reading skills, advanced learning skills, and a general understanding of problems faced by business managers Course Objective: The Objective of this course is to make the students understand the basic concepts of Human Resource Audit

Course Outcome: CO1: Describe the basic concept of Human Resource Audit CO 2: Interpret Methodology and instruments of HR Audit CO3: Illustrate HR Audit and Workforce Issues CO4: Analyze and Evaluate HR Audit for Legal Compliance and Safe Business Practices & Human CO5: Evaluate various cases and questionnaire on HRD Audit Course Contents UNIT-I Human Resource Audit & Need for Human Resource Audit 06 Hours Introduction, Objectives, Concepts, Components, Need, Benefits , Important Components of Human Resource Development Audit , Need for Human Resource Audit: Identifying the Human Resource Audit Goal , Defining the Audit Team , Approaches to Human Resource Audit , Benefits of Human Resource Audit

UNIT-II Methodology and instruments of HR Audit 07 Hours HR Audit Methodology and Issues-: Introduction , Conducting a Human Resource Audit ,Preliminary Steps ,Goals of the Audit , Areas of the Audit , Issues in HR Audit , Strategies Alignment of HR Audit Process Instruments of HR Audit-: Introduction , Audit of Human Resource Function , Planning Questions, Collecting Data, Analyzing the Audit Data, Interpretation, Assessing the Ability for Change

UNIT-III HR Audit and Workforce Issues 09 Hours Introduction, Workforce Communication and Employee Relations ,Performance Management ,Compensation System , Teambuilding System Challenges in HR Audit, Assessing the Ability for Change, Post Audit Steps, Preventive and Corrective Actions, Role in Business Improvement, Methodology and Limitations Human Resource Audit Report: HR Audit Report – purpose , Report Design , Preparation of report , Use of HR Audit report for business improvement

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

UNIT-IV HR Audit for Legal Compliance and Safe Business Practices & 10 Hours Human Resource Valuation . Scope of Human Resource Audit , Pre-employment Requirements ,Hiring Process , New-hire Orientation Process , Workplace Policies and Practices Human Resource Auditing as a Tool of Human Resource Valuation-: Introduction , Rationale of Human Resource Valuation and Auditing , Valuation of Human Resources , Issues in Human Capital Measurement and Reporting UNIT-V Practical: HRD Audit 10 Hours Practical: HRD Audit –: The Indian Experience and case studies, Manufacturing Industry, HR Audit Case- Service Industry Recent Advancements in Human Resource Audit HR Audit, Introduction , A Sample Internal Human Resource Audit Questionnaire

Text Books: T1: P. Subba Rao. Personnel & Human Resource Himalaya Publishing House Latest Edition T2: T.V.Rao Human Resource and Audit Sage Publications Latest Edition T3 : T.V.Rao & Udai Pareek Designing & Managing Human Resource system Oxford & IBH Publishing Co. Pvt. Ltd ISBN 10: 8120416104 / ISBN 13: 9788120416109 Latest Edition

.Reference : R1: Hartsfield,Will iam E H.R.Audit:How to evaluate your personnel policies and practices BLR® - Business and Legal Resources ISBN-13: 978-1556455643 ISBN-10: 155645564X 2010 R2 : Peter Reiley Human Resource Function:Audit ABE Books Latest Edition R3: T.V.Rao Evaluating the human resource functions for business improvements Sage Publications Latest Edition R4: Dr.Sibram Nisonko Audit your most precious resource Page Numbers Source ISBN: 197357120X

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

[MBA2108B HR] Human Resource Information System (Specialisation Elective 2) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks

Course Objective: To learn fundamental principles of HRIS Developing specific HRIS skills competencies needed by professionals

Course Outcome: CO1: Describe Basic concept of Human Resource Information System CO2: Determine Human Resource Information System’s Need, HR Metrics ,Cost Justifying HRII CO3: Illustrate of Human Resource Information Systems CO4: Interpret various Concept of Human Resource in HRIS CO5: Explain Current issues of HRIS Course Contents UNIT-I Introduction To Human Resource Management And Human Resource 09 Hours Information Systems Evolution of Human Resource Management and Human Resource Information Systems: The Role of Information Technology, Database Concepts and Applications in Human Resource Information Systems, Systems Considerations in the Design of an HRIS: Planning for Implementation UNIT-II Determining Human Resource Information System’s Needs 0 8 Hours Human Resource Information Systems Needs Analysis, System Design and Acquisition, HR Metrics and Workforce Analytics, Cost Justifying Human Resource Information Systems Investment

UNIT-III Resource Information Systems Implementation and Acceptance 09 Hours Human Resource Information Systems Project Management, Change Management: Implementation, Integration and Maintenance of the Human Resource Information Systems UNIT-IV Human Resource Information Systems Applications 08 Hours Human Resource administration and Human Resource Information Systems, Talent Management Job Analysis and Human Resource Planning, Recruitment and Selection in an Internet Context, Training and Development: Issues and Human Resource Information Systems Applications, Performance Management, Compensation, Benefits, Payroll and the Human Resource Information Systems, International Human

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

Resource Management

UNIT-V Special Topics In Human Resource Information Systems 08 Hours Information Security and Privacy in Human Resource Information Systems, The Future of Human Resource Information Systems: Emerging Trends in Human Resource Management and Information Technology

BOOKS:

Text Books : T1: Human Resource Information Systems- Basics, Application, Future and T2: Direction by Dr. Michael Kavanagh and Dr. Mohan Thite

References Books : R1: Human Resource Information System by P.K.Gupta and Sushil Chaabra R2 : Human Resource Management by Gary Dessler, Pearson Publication

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2104 OSCM] Modeling Techniques and IT For Operations Management (Specialization Core- 2)

Course Objectives: 1. To understand the introduction to Business modeling. 2. To understand the concept and application of linear programing 3. To know various tools and application of decision tree 4. To apply knowledge in sequencing problem. 5. To understand concept of dynamic programming, simulation and importance of IT in operations

Course Outcomes: After successful completion of the course, students will able to - CO1: Explain the importance of understanding data before modeling. CO2: Analyze Goal programming model Formulation. CO3: Choose best alternative using decision tree techniques. CO4: Design the dynamic programming in operations management.

Course Contents UNIT-I INTRODUCTION TO BUSINESS MODELING 08 Hours

Modeling – meaning and process, Certainty and uncertainty in models, importance of understanding data before modeling, modeling with spreadsheet in simple decision situations.

UNIT-II LINEAR PROGRAMMING 09 Hours Application of LPP in operations management, Formulation of LPP, simplex method, duality, Sensitivity Analysis. Trans-shipment problems. Concept of Goal programming, Goal programming model Formulation. (Numerical Expected)

UNIT-III DECISION TREES 09Hours Concept, Application of Decision Trees in operations Management. (Numerical Expected)

UNIT-IV SEQUENCING PROBLEMS 08 Hours Concept, Application, n jobs – 2 machines, jobs - 3 machines, n jobs – m machines. Comparison of priority sequencing rules. (Numericals Expected)

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

UNIT-V DYNAMIC PROGRAMMING & SIMULATION 08 Hours DYNAMIC PROGRAMMING: Conceptual Introduction to Dynamic programming. SIMULATION: Concept, Applications in Operations management. IT IN OPERATIONS: Importance of IT in operations, IT as a competitive edge, Role of IT in – Design, Production Planning, Layout and Logistical operations.

BOOKS: Text Books:

1. 1. Quantitative Techniques in Management- N.D. Vohra – Tata- Mcgraw-Hill Publications 2. 2.Quantitative Techniques for Managerial Decisions – J.K.Sharma – Macmillan India Ltd. 3. Managerial Decisions Modeling with Spreadsheets – Bal Krishnan, Render, Stair, Jr.- Pearson Education. 4.Operations Management for Competitive Advantage – Chase, Aquilano, Jacobs, Agarwal – Tata McGraw- Hill Publications 5. Production and Operations Management – Chary - Tata McGraw- Hill Publications

Reference Books:

1. Introduction to Operations Research – Gillette B.E. – A computer oriented Approach – Tata McGraw Hill Publications 2. Operations Research – Taha Hatndy, A – An Introduction- PHI New Delhi 3. Quantitative Analysis for Management – Render, Stair, Jr. – Pearson Education. 4. Optimization Methods in Operations Research and Systems Analysis – Mittal and Mohan - New Age International Publishers, New Delhi 5. ERP Demystified- Eilon.

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2105 OSCM] Total Quality Management (Specialisation Core -3)

Course Objectives: • To understand the concept of quality and its development. • To understand the principles of total quality management • To know the customer driven quality cycles • To apply quality control and quality assurance • To understand the reliability methods of quality

Course Outcomes: After successful completion of the course, students will able to CO1: Paraphrase the evolution of Quality. CO2: Analyze the principles of TQM CO3: Design Quality into services. CO4: Create attributes and variable sampling plans. CO5: Formulate Quality policy and Quality Objective for Quality Management.

Course Contents UNIT-I Quality, Strategic Planning, and Competitive Advantage 08 Hours 1. Brief History - Modern Developments in Quality - A Race Without a Finish Line. Definitions of Quality. Quality in Manufacturing and Service Systems. Economic Issues - Quality and Price - Quality and Market Share - Quality and Cost - The Taguchi Loss Function. Quality & Competitive Advantage. Perspectives on Leadership for Quality - The Balridge View of Leadership UNIT-II Principles of Total Quality Management 08 Hours Introduction - Elements of Total Quality Management – Strategic Planning and Leadership – A Customer Focus – Fact-Based Management – Continuous Improvement – Teamwork and Participation. Malcolm Baldrige National Quality Award, Award Criteria. Benefits of Total Quality Management. The Deming Management Philosophy – Profound Knowledge – The Impact of Profound Knowledge – Deming's 14 Points for Management. The Juran Philosophy – The Juran Quality Trilogy. The Crosby Philosophy.

UNIT-III Customer Focus 10 Hours The Customer-Driven Quality Cycle – Identifying Customer Needs – Achieving Customer Requirements in Production – Implications of the Customer-Driven Quality Cycle. Quality Function Deployment – The Quality Function Deployment Process - Building the House of Quality – Implementing Quality Function

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

Deployment. Designing Quality into Services - Service Needs Identification – Service System Design. Customer Satisfaction Measurement Techniques – Customer Relationship Management Techniques.

UNIT-IV Quality Control and Quality Assurance 08 Hours Concept of Quality Control – Concept of Process Variation – Acceptance Sampling – Sampling Inspection Vs. 100% Inspection – Attributes and variable sampling plans – OC Curves – Producer and Consumer Risk – AQL, RQL, TQL, AOQL and AOL. Quality Management Standards: (Introductory aspects only) a. The ISO 9001:2000 Quality Management System Standard b. The ISO 14001:2004 Environmental Management System Standard c. ISO 27001:2005 Information Security Management System ISO / TS16949:2002 for Automobile Industry d. CMMI Fundamentals & Concepts e. Auditing Techniques - Planning for an audit - Developing a f. Check-list -Conducting an Audit - Writing an Audit Report - Auditor Ethics - Value - addition process during Internal Audit - Mock Audits - Quiz.

UNIT-V Managing and organization for quality 08 Hours Managing and organization for quality: Quality Policy – Quality Objectives -Leadership for Quality – Quality and organization culture – Change Management – Team Building. Partnerships - Cross-Functional Teams –Supplier/Customer Partnerships

Reliability: Concept and Components – Concepts of failure – Reliability of system – Success and Failure models in series and parallel – Methods of achieving higher reliability – Concept of maintainability and availability – Comparison with reliability

BOOKS:

Text Books: 1. Quality Control - Dale H Bester field – Pearson Education 2. Total Quality Management – Sundarrajan 3. Quality Control & Total Quality Management – Jain 4. The essence of Total Quality Management – Hunsen & Ghare

Reference Books: 1. Managing for Total Quality – Logothetic 2. Quality Problem Solving – Smith 3. ISO 9000 – Kairon 4. Manuals of various standards

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2106 OSCM] Logistic Management (Specialisation Core-4)

Course Objectives: • To understand the logistical value proposition to introduce different approaches to measuring brand equity. • To understand inventory carrying cost • To know brand management and brand equity. • To understand the Global supply chain integration. • To understand the information technology network. Course Outcomes: After successful completion of the course, students will able to-

CO1-Define the key concepts and Describe the elements of a product strategy. CO2-Explain the functionality of Inventory CO3-Identify the challenges in branding CO4-Examine global supply integration. CO5-Formulate comprehensive information system integration.

Course Contents UNIT-I Logistics 06 Hours LOGISTICS: The Logistics Of Business - The Logistical Value Proposition- The Work Of Logistics- Logistical Operating Arrangements - Flexible Structure –Supply Chain Synchronization.

CUSTOMER ACCOMMODATION: Customer Focused Marketing - Customer Services-Customer Satisfaction -Customer Success-Forecasting. PROCUREMENT AND MANUFACTURING: The Quality Imperative-Procurement – Manufacturing- Logistical Interfaces.

UNIT-II Inventory 09 Hours INVENTORY: Inventory Functionality and Definitions-Inventory Carrying Cost-Planning Inventory-Managing Uncertainty-Inventory Management Policies- Inventory Management Practices. TRANSPORTATION: Transport Functionality, Principles and Participants- Transportation Service - Transportation Economic And Pricing- Transport Administration –Documentation

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

WAREHOUSING: Strategic Warehousing-Warehousing Operations-Warehousing Ownership Arrangements- Warehouse Decisions.

UNIT-III Brand Management and Brand Equity 07 Hours Definition of brand, Challenges in Branding, Strategic brand management process, Brand Equity Models- Brand Asset Valuation, Aaker Model, BRANDZ, Brand Resonance, Customer based Brand equity, Brand knowledge, Sources of brand equity - Brand Awareness, Brand Image.

UNIT – IV Global Strategic Positioning 09 Hours GLOBAL STRATEGIC POSITIONING: Global Supply Chain Integration- Supply Chain Security- International Sourcing. RELATIONSHIP DEVELOPMENT AND MANAGEMENT: Development And Management Of Internal Logistics Relationships-Development And Management Of Supply Chain Relationships

UNIT-V Information Technology Framework 09 Hours INFORMATION TECHNOLOGY FRAMEWORK: Information System Functionality- Comprehensive Information System Integration-Communication Technology-Rationale For ERP Implementation-ERP System Design-Supply Chain Information System Design. NETWORK INTEGRATION: Enterprise Facility Network- Warehouse Requirements-Total Cost Integration-Formulating Logistical Strategy.

BOOKS: Text Books: Supply Chain Logistics Management - Bowersox, Closs & Cooper – McGraw-Hill, 2nd Indian ed.

Reference Books: 1. World Class Supply Management - Burt, Dobbler, Starling, TMGH, 7th ed. 2. Global operations & Logistics- Philippe - Pierre Dornier, John Wiley & sons Inc,

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2107A OSCM] Inventory Management & Material Requirements Planning (Specialisation Elective 1)

Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites Course: Basic conceptual knowledge about materials.

Course Objectives: • To understand the concept Inventory Management and material Requirement Planning • To know Inventory control techniques. • To understand Inventory Models • To understand the material requirement planning system • To know the material management in JIT environment and also know make or buy decisions.

Course Outcome: After successful completion of the course, students will able to – CO1: Explain the responsibility of inventory management. CO2: Analyze the inventory control techniques. CO3: Design the inventory models CO4: Explain material requirement planning system. CO5: Evaluate the performance using different techniques.

Course Contents UNIT-I Inventory Management 05 Hours Inventory Management: Inventory concept; need for inventory; types of inventory, functions, use; Dependent and Independent Demand, Responsibility for inventory management. Strategic Inventory Management: Objectives and Importance of the inventory management function in reference to Profitability, Strategy, customer satisfaction and Competitive Advantage Reduce throughput time, Reduce WIP, eliminate waste, and reduce inventory level in service and manufacturing organizations.

UNIT-II Inventory Control Techniques 05 Hours Inventory Control Techniques: Inventory classification and its use in controlling inventory, Setup time and inventory control, safety stock determination considering service level. Strategies to increase Inventory Turns

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

UNIT-III Inventory Models 05 Hours Inventory Models: Inventory models – Fixed Order Versus Fixed Interval systems – Developing Special Quantity Discount Models – Inventory Model for Manufactured Items – Economic Lot Size when Stock Replenishment is instantaneous – Non-instantaneous Replenishment Models – Inventory Models with uncertainty – Probabilistic Inventory Models – Models with Service Levels and Safety Stock.

UNIT-IV Material Requirement Planning Systems 05 Hours Material Requirement Planning Systems (MRP): Meaning, purpose and advantage of MRP, Data Requirements and Management – Files and Database – Updating Inventory Records – Bill of Materials, types of BOM, Modular BOM, Master Production Schedules - meaning, objectives process. Managing MPS inventory records, lot sizing, process of MRP, and output of MRP. Introduction to MRPII systems. Using Distribution Resource Planning to manage inventories in multiple locations.

UNIT-V Performance Through decisions 04 Hours Make Or Buy Decisions: Concept of outsourcing, Factors influencing Make Or Buy Decisions, Trends in Make Or Buy Decisions in context of core competency Materials Management In Jit Environment: Zero inventory concept, Excess Inventory: A Roadblock to World-Class Manufacturing, Materials management in JIT environment, Vendor Managed Inventory, vendor relationship in JIT context.

Performance: Evaluation of Performance Of Materials Function - Criteria and methodology of evaluation. BOOKS: Text Books: 1. Foundations of Inventory Management – Zipkin, McGraw Hill. 2. Orliky’s MRP – Plossl 3. Production Planning And Inventory Control - Seetharama L Narsimhan, Dennis W McLeavy, Peter J Billington, Prentice Hall Of India Pvt Ltd, 4. Introduction To Materials Management, - J. R. Tony Arnold, Stephen N. Chapman - Prentice Hall

Reference Books: 1. Principles of Inventory and Materials Management - Richard J. Tersine, Prentice Hall PTR 2. Essentials of Inventory Management - Max Muller, AMACOM/American Management Association 3. Production And Inventory Control - J H Greene, Homewood III: Richard D Irwin 4. Materials Management – A.R.Palit

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2107B OSCM] PRODUCTIVITY MANAGEMENT (Specialization Elective 1)

Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites Course: Basic concepts of production.

Course Objective: • To understand the concept productivity Management • To know productivity models and work study • To understand Method and Method study • To know work management in detail. • To know Business process reengineering and TPM in detail.

Course Outcome: After successful completion of the course, students will able to

CO1- Define various concepts related to Productivity Management. CO2- Explain the role of Productivity Management in manufacturing and service sector. CO3- Analyze the importance of work study. CO4- Evaluate different techniques of work measurement. CO5- Design application of BPR in productivity management.

Course Contents

UNIT-I Productivity Management 05 Hours Introduction: Productivity concepts – Macro and Micro factors of productivity, productivity Benefit model, productivity cycles. Value Analysis and Value Engineering: Concept – Procedure – Application and role in Productivity

UNIT-II Productivity Models 05 Hours Productivity Models: Productivity Measurement at International, National and organization level, total productivity models. Productivity Management in manufacturing and service sector. Productivity evaluation models, productivity improvement model and techniques.

UNIT-III Method Study 05 Hours Work Study: Importance of work study – Method Study and Work Measurement – Pioneers of Performance Measurement Method Study: Method and Method Study – Need for Method Study – Procedure of Method Study – Principles of Motion Economy. Actional Analysis

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

UNIT-IV Work Measurement: 05 Hours Techniques of Work Measurement including Estimating, Stopwatch Time Study, Predetermined Time Standards, Synthetic Estimates of Work Times, and Activity Sampling. Computation of Standard Time – Elements – Types of Elements – Performance Rating – Allowances – Need for Allowances – Types of Allowances.

UNIT-V BPR & TPM 04 Hours Business Process Reengineering: Concept of BPR, process of BPR, prerequisites for effective BPR implementation, application of BPR in productivity improvement. TPM: Meaning and objectives of TPM; Methodology of TPM, gains of TPM.

BOOKS: Text Books: 1. Productivity engineering and management - Sumanth, D.J. – Tata McGraw-Hill, New Delhi 1990. 2. Organisational transformation and process re-engineering - Edsomwan, J.A., - British Library Cataloging in Pub. data 1996. 3. Productivity Plus: How Today's Best Run Companies Are Gaining the Competitive Edge - John G., Jr. Belcher - Butterworth-Heinemann 4. Business Process Improvement: The Breakthrough Strategy for Total Quality, Productivity and Competitiveness - H. James Harrington - McGraw-Hill

Reference Books: 1. Handbook for Productivity Measurement and Improvement - Carl G. Thor - Productivity Press 2. Re-engineering and re-inventing the enterprise - Rastogi, P.N., - Wheeler publications, New Delhi 1995. 3. Productivity Management – Systems approach - Premvrat, Sardana, G.D. and Sahay, B.S. - Narosa Publications, New Delhi, 1998. 4. The new Manufacturing Architecture – Mahadevan 5. Work Study – ILO

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2108A OSCM] STRATEGIC SOURCING (Specialization Elective 2)

Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites Courses: Basic conceptual knowledge of sourcing.

Course Objective: • To understand Strategic Sourcing in detail • To know Purchase management and supply management and its role in business. • To understand stores management and buyers supplier relationship. • To understand cross functional teams and its challenges. • To know supply management and social responsibilities

Course Outcomes: On completion of the course, student will be able to CO1: Explain the concept of strategic sourcing and its evolution. CO2: Describe role of purchase and supply management in business. CO3: Create appropriate stores procedure and stores documentation for Mfg. Business. CO4: Analyze the benefits of cross functional teams.

Course Contents UNIT-I Evolution of Sourcing 04 Hours Evolution of Sourcing: Purchasing a dynamic profession - Origins of Purchasing and transition to supply management – value adding benefits and strategic focus. Five Major Developments – cross functional teams, supply chain and supply networks, supply alliances, strategic sourcing, e-procurement, Global Sourcing UNIT-II Purchase and Supply Management 05 Hours Supply Management – An organization spanning activity: Supply Management’s role in business, Supply Management’s relation with other departments, Supply Management in non-manufacturing organizations, Supply Management and the external environment. Purchase Management: Purchasing activity, determining purchasing quantities, Methods of Buying, Just in Time Purchasing. Contract & Procedure of Leasing, Concept of Hire-Purchase.

UNIT-III Stores Management and Buyer –Supplier Relationships 05 Hours Stores Management: Functions and Importance of Stores Management, Organization of stores, Stores Procedure, Replenishment system, Stores documentation Buyer-Supplier Relationships: Transformation of buyer-supplier relationships, Three types of buyer supplier relationships, Supplier’s perspective, Developing and managing collaborative and alliance relationships – joint problem solving, quality at the source, information sharing. Supplier selection,

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

certification, evaluation. The role of power, Portfolio approach, new skills and attitudes required, E commerce and the right type of relationship, Relationships of the future – JIT in the supply management

UNIT-IV Cross-Functional Teams 05 Hours Cross-Functional Teams: Cross-functional teams and supply management Activities, benefits of cross- functional teams, challenges of cross-functional teams, prerequisites to success of cross-functional teams.

UNIT-V Supply Management and Social Responsibilities 05 Hours Supply Management and Social Responsibilities: Diversity suppliers, Protecting our physical environment, values in the workplace.

BOOKS: Text Books: 1. T1. World Class Supply Management - Burt, Dobbler, Starling, TMGH, 7th ed. 2. Production and Operations Management – Chary

Reference Books: -

1. Operations Now – Finch 2. Competitive Manufacturing Management – Nicholas

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2108B OSCM] PRODUCTION PLANNING & CONTROL (Specialization Elective 2) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites Courses: Basic conceptual knowledge of production planning

Course Objective: • To understand production planning and control • To understand the factors considered for factory location and layout. • To understand Production planning and Material Resource planning in detail. • To know the production and inventory control in detail. • To understand productivity and productivity measurement

Course Outcome: On completion of the course, student will be able to– CO1: Explain nature and purpose of production planning and control. CO2: Describe various policy and factors considered for factory location and layout. CO3: Analyze scheduling and dispatching and its sheets and chart for production planning.. CO4: Evaluate different production and Inventory control techniques.

Course Contents UNIT-I Introduction 09 Hours Introduction: Types and characteristics of production systems Objective and functions of Production, Planning & Control, Place of production, Planning in Engineering, manufactures organization. Preplanning: Forecasting & Market Analysis

UNIT-II Factory Layout 06 Hours Factory Location & Layout, Equipment policy and replacement. Preplanning production, capacity planning.

UNIT-III Production Planning 05Hours Production Planning: Aggregate Planning, MPS, Material Resource Planning, Selection of material methods, machines & manpower. Routing, Scheduling and Dispatching and its sheets & charts, Production Line Balancing.

UNIT-IV Production and Inventory Control 05 Hours Production and Inventory Control: Progress control through records and charts. Types of inventories, Inventory Classification. Inventory Control under constraints Economic lot (batch) size. Trends in

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

purchasing and store keeping, JIT production MRP II, comparison of Push & Pull systems, ERP, CAPPC.

UNIT-V Productivity 05 Hours Productivity: Importance, Productivity patterns, productivity measurements & ratios, improvement- maintenance process. 3 Human Factors & Ergonomics: Human abilities, Training & motivation safety programs, workplace design & working conditions.

BOOKS:

Text Books: 1.Elements of Production Planning & Control –Eilon 2. Production Planning & Control – Jain and Agarwal

Reference Books: 1.Operations Management – Buffa. 2. Project Management, S.C. Sharma, Khanna Publishing House 3. Production System – J.L. Riggs

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2104 ITBA] Business Analytics using Python (Specialization Core- 2) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses: Knowledge of Basics of Programming.

Course Objective: 1.To equip students with the versatile programming language of Python and help them to understand various programming concepts in general and specific to Python. 2.To provide a platform for students to apply statistical techniques on data using python.

Course Outcome: After successful completion of the course, students will able to CO1: DESCRIBE the basic concepts of python and programming constructs. CO2: EXPLAIN in detail, all the features of python taught through the syllabus. CO3: ILLUSTRATE all the inbuilt functions and define user defined functions. CO4: ANALYSE the situation and decide the key statistical function to be applied on data using python. CO5: EVALUATE the power of python using libraries like Numpy, Pandas, Matplotlib.

Course Contents UNIT-I Overview and Essentials of Python Programming 08 Hours Introduction to Python, features and concepts. Jupyter, Spyder / Pycharm, Anaconda. Basic programing concepts (Variables, Types, Operators, Input/Output, Strings & Character, etc.). Working with Arrays, Lists, Tuples, Dictionaries

UNIT-II Branching and Loops 08 Hours Branching in python, For & While loops, Debugging, Exception Handling

UNIT-III Python Functions 08Hours Creating user defined functions. Types of function arguments. Using python in-built functions (for string, numbers, date, arrays, list etc, Anonymous functions - Lambda functions, recursive functions. UNIT-IV Python Core Libraries 09 Hours Understanding python libraries, Numpy library, Data Exploration and Manipulation using pandas library, Charts using Matplotlib library. UNIT-V Statistics using Python 09Hours Central Tendency & Dispersion, Data Scaling, Z-Test, T-test, Chi-squared test, Anova

BOOKS:

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

Text Books: T1. Core Python Programming, Dr. R. Nageswara Rao

Reference Books : R1. Python: The Complete Reference, Martin C. Brown – McGraw-Hill R2. Python for Data Analysis, Wes McKinney - O'Reilly R3. Foundations for Analytics with Python, Clinton W. Brownley -O'Reilly R4. Murach's Python Programming, Michael Urban, Joel Murach – Murach R5. Daniel Arbuckle's Mastering Python Daniel Arbuckle, PACKT

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2105 ITBA] DBMS and SQL (Specialization Core-3)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Course: Basic knowledge of Data storage. Course Objective: To enlighten the students with the Concepts data storage and to make them understand the power of RDBMS over DBMS and gain Practical application of Structured Query Language.

Course Outcome: After successful completion of the course, students will able to CO1: DEFINE the various concepts and terms of DBMS and RDBMS. CO2: EXPLAIN in detail DBMS Architecture and Database Models. CO3: DIFFERENCIATE between DBMS and RDBMS. CO4: EXAMINE the features of SQL and understand its application in handling data. CO5: ILLUSTRATE the use of views, indexes and catalogs in RDBMS. Course Contents UNIT-I Database Management System Concepts 08 Hours Introduction, Significance of Database, Database System Applications; Data Independence; Data Modeling for a Database; Entities and their Attributes, Entities, Attributes, Relationships and Relationships Types, Advantages and Disadvantages of Database Management System, DBMS Vs RDBMS.

UNIT-II Database System Architecture 07 Hours Three Level Architecture of DBMS, The External Level or Subschema, The Conceptual Level or Conceptual Schema, The Internal Level or Physical Schema, Mapping; MySQL Architecture; SQL Server 2000 Architecture; Oracle Architecture; Database Management System Facilities, Data Definition Language, Data Manipulation Language; Database Management System Structure, Database Manager, Database Administrator, Data Dictionary

UNIT-III Database Models and Implementation 09 Hours Data Model and Types of Data Model, Relational Data Model, Hierarchical Model, Network Data Model, Object/Relational Model, Object-Oriented Model; Entity-Relationship Model, Modeling using E-R Diagrams, Notation used in E-R Model, Relationships and Relationship Types; Associative Database Model

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

UNIT-IV An Introduction to RDBMS 08 Hours An informal look at the relational model; Relational Database Management System; RDBMS Properties, The Entity-Relationship Model; Overview of Relational Query Optimization; System Catalog in a Relational DBMS, Information Stored in the System Catalog, How Catalogs are Stored

UNIT-V Structured Query Language 10 Hours Categories of SQL Commands; Data Definition; Data Manipulation Statements, SELECT - The Basic Form, Subqueries, Functions, GROUP BY Feature, Updating the Database, Data Definition Facilities, Views; Embedded SQL *, Declaring Variables and Exceptions, Embedding SQL Statements; Transaction Processing, Consistency and Isolation, Atomicity and Durability

BOOKS: Text Books: T1. Databases Illuminated 3nd Ed., Catherine Ricardo and Susan Urban, Jones and Bartlet.

T2. Introduction to Database Management Systems by Atul Kahate Released June 2004, Publisher(s): Pearson India ISBN: 9788131700785, 2017 (ISBN 978-1-284-05694-5)

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2106 ITBA] Software Project Management (Specialization Core-4) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Course: Basic knowledge of Project Cycle.

Course Objective: 1.To understand different aspects of Software Project Management as an important field of practice under IT Management. 2.To learn tools and techniques of Software Project Management 3.To understand importance of, and learning techniques to ensure, software quality 4. To learn to use a Software Package for Software Project Management

Course Outcome: After successful completion of the course, students will able to CO1: DEFINE the key terms of software project management. CO2: EXPLAIN in detail the steps in Project Planning and Project Evaluation. CO3: APPLY different software estimation models CO4: UNDERSTAND different risks associated with software projects. CO5: OUTLINE the features of different software management tools.

Course Contents UNIT-I Introduction to Software Project Management 09 Hours Introduction to Software Project Management – Software Projects Vs. Other Projects – Contract Management and Technical Project Management – Activities under technical project management – Plans, Methods and Methodology – Stakeholders – Business Case.

UNIT-II Project Planning, Evaluation and Program Management 09 Hours Project Planning, Evaluation and Program Management – Steps in Project Planning and Project Evaluation – Strategic Assessment – Technical Assessment – Cost Benefit Analysis –Cash Flow Forecasting – Process Models – Prototyping – Dynamic Systems Development – Extreme Programming – Managing Iterative Processes.

UNIT-III Software Effort Estimation 08 Hours Software Effort Estimation – Estimation Techniques – Expert Judgment – Analogy – Function Point Analysis – Object Points – Procedural Codes – COCOMO Model-Activity Planning – Project Schedules – Sequencing and Scheduling – Network Planning – Using PERT and CPM for activity planning – Forward Pass – Backward Pass – Activity-on-arrow networks-Managing Contracts – Types of contracts – Stages in

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

contract placement – Contract Management and Acceptance-Software Quality Management – Defining Software Quality – Requisite ISO Standards – Product Vs. Process Quality – Enhancing Software Quality – Quality Planning

UNIT-IV Risk Management in Software Projects 08 Hours Risk Management in Software Projects – Nature and Types of risk – Managing risks – Risk Analysis, Planning and Control – Strategies for risk reduction – PERT as a tool of Risk Management - Resource Monitoring and Control–Creating Control Framework – Reporting for Control – Visualizing Progress – Cost Monitoring – Change Control

UNIT-V Project Management Software 08 Hours Using Project Management Software – Introduction to either of Microsoft Project 2010, Prince2 and Primavera and learning to use any one of these products

BOOKS: Text Books: T1. Software Project Management, 5th Edition, Hughes, Cotterel, Rajib Mall, Tata McGraw Hill T2. Software Project management in practice by Pankaj Jalote T3. Software project management by Rajendra Mishra

Reference Web Links: R1. www.projectbubble.com R2. www.sei.cmu.edu

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2107A ITBA]: Cyber Laws (Specialization Elective 1) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites : The student should have a basic knowledge of e-commerce transactions.

Course Objective: 1. To understand legal provisions of Information Technology Act, 2000. 2. To know Case Law and practical ramifications of the Act 3. To develop understanding of managerial aspects so as to use Information technology effectively and efficiently. 4. To appreciate IT Management as an independent and important field of work, different from IT for Management

Course Outcome: On completion of the course, student will be able to– CO1: DEFINE the key terms used in Cyber Laws. CO2: DESCRIBE the relevant legal provisions in detail. CO3: DETERMINE the applicability of the legal provisions in a specific scenario. CO4: OUTLINE the course of action in case of violation of the legal provisions. CO5: EXPLAIN the various legal, social and international issues and the various remedies available under the Information Technology Act for the breach and commission of offence in cyber space

Course Contents UNIT-I Information Technology Act 06 Hours

Evolution of the IT Act, Genesis and Necessity, Salient features of the IT Act, 2000; various authorities under IT Act and their powers; Penalties & Offences, amendments, Cyber Space Jurisdiction, Jurisdiction issues under IT Act, 2000

E-commerce and Laws in India 06 Hours UNIT-II

Digital/ Electronic Signature in Indian Laws, E-Commerce; Issues and provisions in Indian Law, E- Governance; concept and practicality in India, E-Taxation issues in Cyberspace, E-Contracts and its validity in India, Cyber Tribunal & Appellate Tribunal, Cyber Regulations.

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

UNIT-III Intellectual Property Rights 06 Hours Domain Names and Trademark Disputes, Concept of Trademark/ in Internet Era, Cyber squatting, Reverse Hijacking, Jurisdiction in Trademark Disputes, Copyright in the Digital Medium, Copyright in Computer Programmes, Copyright and WIPO Treaties, Concept of Patent Right, Relevant Provisions of Patent Act 1970.

UNIT-IV Personal Data Security 06 Hours

Sensitive Personal Data or Information (SPDI) in Cyber Law, SPDI Definition and Reasonable Security Practices in India, Reasonable Security Practices – International perspective, Cloud Computing & Law.

UNIT-V Cyber Law 04 Hours

International Perspective, EDI : Concept and legal Issues, UNCITRAL Model Law, Electronic Signature, Law’s of Major Countries, Cryptography Laws, Cyber Law’s of Major Countries, EU Convention on Cyber Crime.

BOOKS: Text Books: T1: Cyber Law in India by Farooq Ahmad – Pioneer Books T2: Cyber Law & Cyber Crimes by Advocate Prashant Mali, Snow White Publications, Mumbai

Reference Books: R1: Information Technology Law and Practice by Vakul Sharma – Universal Law Publishing Co. Pvt. Ltd. R2: The Indian Cyber Law by Suresh T Vishwanathan –Bharat Law house New Delhi. R3: Guide to Cyber Laws by Rodney D. Ryder –Wadhwa and Company Nagpur. R4: The Information Technology Act,2000 – Bare Act –Professional Book Publishers – New Delhi

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2107B ITBA ]: Workforce Analytics (Specialization Elective 1 )

Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites: The student should have knowledge of HR processes.

Course Objective: To understand the concept of workforce analytics and perform predictive analytics based on the data.

Course Outcome: On completion of the course, student will be able to– CO1: DEFINE the key concepts and terms related to workforce Analytics. CO2: EXPLAIN the Recruitment Metrics and Diversity Metrics. CO3: UNDERSTAND the factors influencing HR KPI. CO4: ELABORATE the methods used for computing HR KPI. CO5: ILLUSTRATE the HR Predictive Analytics.

Course Contents UNIT-I Workforce Analytics – Overview 06 Hours Workforce Analytics: definition, evolution, function of Workforce analytics, Use of Workforce / People / HR metrics to measure results in HR - Process vs Outcome , Efficiency vs Effectiveness, Lead vs Lag, challenges in measuring human capital, HR Business Framework, Concept of Balanced Score Card, Identifying key workforce questions, Strategic Case for Workforce Analytics, Data Sources, Power of combining data sources, Good, Important & Key Metrics.

UNIT-II Recruitment Metrics 06 Hours Fill-up ratio, Time to hire, Cost per hire, Early turnover, Termination during probation, Channel efficiency mix in terms of Direct hires, Employee referral hires, Agency hires & Lateral hires, Offer reject and renege, Fulfilment ratio, Quality of hire, Recruitment to HR cost.

UNIT-III Metrics 07 Hours Diversity Metrics: Workforce diversity index, Gender mix, Differently abled index, Implementation challenges. Talent Metrics: Retention index, Voluntary and involuntary turnover, Turnover by department, grades, performance, and service tenure, Internal hired index. Learning & Development Metrics: Training need identification, Make or Buy Model, Training effectiveness evaluation, Percentage of employee trained, Internally and externally trained, Training hours and cost per employee, ROI calculation. Internal Mobility Metrics: Career Progression Indices - Promotion index, Rotation index, Career path index, Level wise

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

succession readiness index. People Deployment Metrics: Employees per manager, Employee service profiling, Workforce age profiling, Workforce service profiling, Churn index, Separation clearance time. UNIT-IV HR KPI Dashboard 05 Hours

Calculating HR KPI, Scorecard based on recruitment, training and development, Calculating HR KPI, Scorecard based on employee retention, and turnover.

UNIT-V HR Predictive Analytics 04 Hours

Regional and country level differences in turnover data, Predicting individual and team turnovers, Turnover costs for business implications, Selection decisions from previous performance data, Predictive modelling of individual and team performance, Identifying flight-risk candidates, Report generation.

BOOKS: Text Books: T1. The Practical Guide to HR Analytics: Using Data to Inform, Transform, and Empower HR Decisions, Shonna D. Waters, Valerie N. Streets, Lindsay Mcfarlane, Rachael Johnson-Murray T2. HR Analytics: Understanding Theories and Applications , Dipak Kumar Bhattacharyya 3. Doing HR Analytics - A Practitioner's Handbook With R Examples Lyndon Sundmark

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2108A ITBA]: Software Quality Assurance (Specialization Elective 2 )

Course Objective: 1.To understand concepts and methodology related to Software Quality Assurance 2.To Know software Quality standards specifies by regulatory authorities 3.To develop capability to design Quality Testing processes in software development environment

Course Outcome: On completion of the course, student will be able to– CO1: DEFINE the key concepts and terms used in Software Quality. CO2: Explain the key components of Software Quality Assurance Plan. CO3: UNDERSTAND the impact of CASE Tools in assessment of Project life cycle activities CO4: ELABORATE the software quality factors. CO5: OUTLINE the different software standardizations.

Course Contents UNIT-I Software Quality 06 Hours

Software quality – Definition, Software errors, software faults and software failures, Software quality assurance – definition and objectives, Software quality assurance vs. software quality control, The objectives of SQA activities

Pre-Project SQA Components 06 Hours UNIT-II

Contract Review, Development and Quality Plan UNIT-III SQA components in Project life cycle activities assessment. 06 Hours

Verification and Validation, Various types of Reviews, Inspections, Walkthrough, Software testing, Impact of CASE Tools UNIT-IV Software Quality Factors 06 Hours

Mccall’s Quality Model, Product, Process quality metrics

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

UNIT-V Standardization 04 Hours

ISO 9001 and ISO 9000-3, SEI-CMM IEEE 1012 standard, ISO/IEC 12207 standard.

BOOKS: Text Books: T1. Handbook of Software Quality Assurance T2. Software Quality Assurance: Principles and Practices by Nina Godbole

Reference Books: R1: Software Quality Assurance from theory to implementation – Danial Galin R2: Software Project management - Edwin Bennatan R3: Project Management Body of Knowledge – PMI

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

[MBA2108B ITBA]: Data Warehousing and Data Mining (Specialization Elective 2 )

Course Objectives: 1.To learn operational aspects of Data Warehousing and Data Mining 2.To know applications of Data Warehousing / Data Mining in business

Course Outcome: On completion of the course, student will be able to– CO1: DEFINE the key terms related to Data Mining and Data Warehousing. CO2: EXPLAIN the Data Warehouse Architecture. CO3: UNDERSTAND the Data Warehouse Implementation. CO4: ELABORATE the different data preprocessing steps. CO5: OUTLINE the applications and trends in Data Mining.

Course Contents UNIT-I Introduction to data mining (DM) 06 Hours

Kind of data, DM Functionalities, Classification of DM Systems, Issues in DM. What is Data warehousing (DW)? Multidimensional data model: Data cubes, Stars, snowflakes and fact constellations. Defining schemas, concept hierarchies, OLAP

Data Warehouse Architecture 06 Hours UNIT-II

Steps for design and construction, Three-tier Data Warehouse architecture, Types of OLAP servers: ROLAP versus MOLAP versus HOLAP

UNIT-III Data Warehouse Implementation 06 Hours

Efficient computation of Data cubes, Indexing OLAP Data and efficient processing of OLAP queries, Back- end tools and utilities

UNIT-IV Data Preprocessing 06 Hours

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-III

Why to preprocess data?, Data cleaning: Missing Values, Noisy Data, Data Integration and transformation, Data Reduction: Data cube aggregation, Dimensionality reduction. Data Compression, Numerosity Reduction Discretization and Concept Hierarchy Generation

UNIT-V Data Mining Primitives, Languages and System Architectures 04 Hours

Task relevant data, Kind of Knowledge to be mined, DM Query languages: Syntax, Designing GUI, Architectures of DM Systems. Concept of Cluster Analysis. Application and trends in Data mining. Data Mining for Financial data analysis, Data Mining for retail industry, Data mining for telecommunication industry

BOOKS: Text Books: T1. Data Mining Concepts and Techniques, J. Han, M. Kamber, Morgan KaufmannPublishers, 2001.

Reference Books: R1: Data mining: Concepts, Models, Methods and Algorithms, M. Kantardzic, John Wiley & Sons Inc., 2003. R2: Data Mining: Introductory and Advanced Topics, M. Dunham, Pearson R3: Data mining: Practical machine learning tools and techniques, H. Witten, E. Frank, 2nd ed., Morgan Kaufmann Publishers, 2005. R4: Data mining: A tutorial-based primer, R. J. Roiger, M. W. Geatz, Pearson Education, 2003.

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

[MBA2104 IB] International Business Economics (Specialisation Core 2)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses : Students are expected be of graduate status, to have graduate level writing skills, creative and analytical thinking skills, effective reading skills, advanced learning skills, and a general understanding of problems faced by business managers..

Course Objective: The Objective of this course is to make the students understand the basic concepts of International Business Management

Course Outcome-:

Be able to establish the linkage between firm strategy and IB practices of the firm through Global -based view of Competitive Advantage and Sustained Competitive Advantage.  Be able to understand the need for different IB practices in alignment with different business strategies through closed system as well as open system models such as behavioural perspective and cybernetic systems.  Be able to identify the Non-Strategic IB practices which derive from institutional and political forces within the firm as well as outside the firm and the negative impact of such practices on firm performance.

On completion of the course, student will be able to– CO1: DESCRIBE the basic concepts related to Strategic IB , Economics CO2: EXPLAIN in detail The International Trade Theory CO3: PERFORM all the necessary Case Solutions of World Financial Environment CO4: ANALYSE the situation and decide the key elements involved in the situation. CO5: EVALUATE the impact of the decision International Banking : Reserves, Debt and Risk

Course Contents UNIT-I Background for International Business Economics 09 Hours Globalization and International Business The Emergence of Global Institutions – Drivers of Globalizations - The Globalization Debate - The Gains from Trade – Foreign Trade Multiplier - Balance of Payments

UNIT-II The International Trade Theory 08 Hours The Law of Comparative Advantage – The– Demand and Supply, Offer Curves, and the Terms of Trade – Factor Endowments and the Heckscher – Ohlin theory – Implications of TradeTheories - Economics of Scale, Imperfect Competition, and International Trade. UNIT-III International Trade Policy & Foreign Exchange 09 Hours

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

a) International Trade Policy : Trade Restrictions - Tariffs , Non-Tariff Trade Barriers - Tariff vs. Quota - The New Protectionism – Economic Integration - Custom Unions and Free Trade Areas - Major Regional Trade Agreements b) Foreign Exchange : Foreign Exchange Market – Types of Foreign Exchange Transactions – Reading Foreign Exchange Quotations – Forward and Futures Market – Foreign-Currency Options – Exchange Rate Determination – Arbitrage – Speculation and Exchange-Market Stability

UNIT-IV World Financial Environment: 08 Hours World Financial Environment: Global Foreign – Exchange Markets – Economic Theories of Exchange Rate Determination - International Regime for FDI and MNC- Do Global Corporations Pose a Threat? - Consequences of Economic Globalization

UNIT-V International Banking 08 Hours International Banking : Reserves, Debt and Risk : Nature of International Reserves – Demand for International Reserves – Supply of International Reserves – Gold Exchange Standard – Special Drawing Rights – International Lending Risk – The Problem of International Debt – Financial Crisis and the International Monetary Fund – Eurocurrency Market

BOOKS: Text Books :

1. International Economics Theory and Policy , 6/E 2. Paul Krugman, Maurice Obstfeld, Pearson Education 3. International Economics, 9/E, Robert Carbaugh, Thomson – South Western 4. International Business , 12/E, John Daniels, Lee Radebaugh, Daniel Sullivan and Prashant Salwan, Pearson

References Books : 1. Pugel, Thomas, International Economics, 13th edition, McGraw-Hill-Irwin, 2007. 2. Friedman, Thomas, The World is Flat, 2nd edition, Farrar, Strauss and Giroux, New York, 2006 3. Edward Leamer, editor, International Economics, Worth Series in Outstanding Contributions, Worth Publishers, 2001 4. Jagdish N. Bhagwati, Arvind Panagariya, and T. N. Srinivasan, Lectures on 5. International Trade, second edition (Cambridge, MA: MIT Press, 1998). 6. Paul R. Krugman, Rethinking International Trade (Cambridge, MA: MIT Press, 1990).

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

[MBA2105 IB ] Export Documentation and Procedures (Specialisation Core 3) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks

Course Objective: To familiarize students with policy, procedures and documentation relating to foreign trade Operations.

Course Outcome: On completion of the course, student will be able to–

CO1: DESCRIBE procedures and documentation in international trade CO2: EXPLAIN Export order processing CO3: ANALYZE provisions of RBI’s Exchange Control Manual; pre-shipment and post-shipment finance; role of EXIM bank CO4: ANALYSE the Major export promotion schemes & role of export promotion CO5: EVALUATE Regulations for International Trade

Course Contents UNIT-I International Trade Houses 09 Hours Significance of procedures and documentation in international trade; procedures and documentation as trade barriers; WTO provisions; Aligned Documentation System (ADS); official machinery for trade procedures and documentation; ITC(HS) classification System ;Role of ICC; INCOTERMS; nature of export/trading houses UNIT-II Export Documentation 08 Hours Export order processing; export contract; export price quotations; shipping and custom clearance of export and import cargo; central excise clearance; main export and import documents; Role of forwarding agents; cargo insurance and claim procedure UNIT-III Export Payment Process 09 Hours Methods of payment in international trade; documentary collection of export bills; UCPDC guidelines; realization of export proceeds – provisions of RBI’s Exchange Control Manual; pre- shipment and post-shipment finance; role of EXIM bank and ECGC in India. UNIT-IV Export Preomotion Schemes 08 Hours Major export promotion schemes in India – EPCGS, duty exemption scheme; DEPB scheme; SIL;

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

facility for deemed exports; Export promoting institution’s – role of export promotion councils, commodity boards and ITPO. UNIT-V Export Regulation 08 Hours Regulations for International Trade: Major laws governing India’s export import trade- Foreign Trade (Development & Regulation) Act, Pre-shipment Inspection & Quality Control Act, 1963 & Customs Act, 1962; Foreign Exchange Management Act, 2000

BOOKS Text Books :

1. Export Import Procedures & Documentation by Dr. Kushpat S. Jain, HPH, 5th Revised Edition, Aug. 2007 2. Export Marketing by B. S. Rathor & J. S. Rathor, HPH, 3rd Revised & Enlarged Edition, 2006 3. Export Management by T. A. S. Balagopal, HPH, 18th Revised Edition, 2006 4. Export Management by D.C. Kapoor, Vikas Publishing House, 2009 5. Export- Policy, Procedures and Documentation by M. I. Mahajan, Show white, 24th Edition, 2010

References Books :

1. Export Procedures and Documentation by M.D. Jitendra, Rajat Publications, Delhi. 2. Export Markets and Foreign Trade Management by Pervin Wadia, Kanishka Publications, New Delhi.

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

[MBA2106 IB ] International Management (Specialisation Core-4)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks

Prerequisites Courses : Students are expected be of graduate status, to have graduate level writing skills, creative and analytical thinking skills, effective reading skills, advanced learning skills, and a general understanding of problems faced by business managers.. Course Objective: To familiarize students with the cross –cultural behaviour and its management for successful operations of the international firms Course Outcome:

On completion of the course, student will be able to– CO1: DESCRIBE. International Management CO2: EXPLAIN in detail, about Challenges of Global Planning: CO4: ANALYSE the situation and decide Management of Personnel with Different Social and Cultural CO5: EVALUATE the impact of the decision. Managing Political Risks

Course Contents UNIT-I International Management: 09 Hours International Management-: Concept, Dimensions and Approaches; Business culture and corporate culture; Problems of intercultural communication; Cross - cultural values and business management; Business values ethics and social responsibilities UNIT-II Challenges of Global Planning 08 Hours Challenges of Global Planning- : Economics, political, and strategic predisposition imperatives; Resource allocation and portfolio compositions of a global firm; Planning for linkages and synergies among business across borders; Locus of decision making; Headquarter-subsidiary relationships in international business enterprises UNIT-III Organization and Control for international Competitiveness 09 Hours Organization and Control for international Competitiveness: Organization design and structure of international companies; Global product division; Matrix and network structures; Managing communication across cultures; Managing for continuous innovations in trans-cultural context; Developing coordination; Systems of control in international operations UNIT-IV Management of Personnel with Different Social and Cultural 08 Hours Management of Personnel with Different Social and Cultural Backgrounds: Selection, training and development of people for global assignments;

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

Compensation and reward practices among international firms; managing cultural and social diversities. Motivation and leadership in international Firms UNIT-V Managing Political Risks: 08 Hours Managing Political Risks: Host country home country and multinational relationships; Political risk assessment and protection techniques for multinational corporations; Organizing for political risk management

BOOKS: Text Books : 1. Adler, Nancy J., International Dimensions of organizational Behaviour, 4th ed.,South western College Publishing Company, Singapore, 2001. 2. Bartlett, C.A. and S. Ghoshal, Managing Across Borders: The Transnational Solution, Century Business London, 1989. 3. Beamish, Paul w., Allen J. Morrison, Phillip M. Rosenzweig and Andrew C.Inkpen, 4. International Management: Text and Cases, Irwin McGraw Hill, Boston, 2000

References Books :

1. Helen, D., Management: Managing Across Borders and Cultures, Prentice Hall, Upper Saddle River, New Jersey, 2000. 2. Hiltrop, Jean-M and Shiela Lidall, The Essence of Negotiation, Prentice Hall of India Pvt. Ltd., New Delhi.

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

[MBA2107A IB]: Global IT Management (Specialisation Elective 1) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks

Prerequisites Courses: Prerequisites Courses : Students are expected be of graduate status, to have graduate level writing skills, creative and analytical thinking skills, effective reading skills, advanced learning skills, and a general understanding of problems faced by business managers

Course Objective:.

1 To understand scope and operational aspects of Global I.T. Management 2 To understand regulatory requirements concerning International IT governance 3 To learn to integrate International Business Management with Information Systems Management

Course Outcome: On completion of the course, student will be able to– CO1: Describe Global Information Systems CO2: Understand Organizing Global Information Systems CO3: Prepare Managing Global IT Systems CO4:. Design & Evaluate Global Systems . CO5: Analyze Systems Integration Course Contents UNIT-I Global Information Systems 09 Hours Global Information Systems Overview - Global Information Systems Architecture - Business Drivers and Challenges - Case Studies UNIT-II Organizing Global Information Systems 08 Hours Organizing Global Information Systems –Information Systems as a strategic fit with Global Business Strategies – Cultural, Political and Geo-economic Challenges - Role of Information Systems in organizing international business UNIT-III Managing Global Systems 09 Hours Managing Global Systems – Problems of Globalization, Localization and Integration – Network Management, Cross Cultural, Regulatory, and Country oriented Issues – Impact of Outsourcing - Case Studies UNIT-IV Systems Integration 08 Hours

Technology Issues and Opportunities for Global Value Chains – Computing Platforms and Systems Integration – Role of Internet – Ensuring Connectivity – Software Localization

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

UNIT-V International IT Governance & Information Security 08 Hours International IT Governance - Compliance with ISO 17799 / ISO 27001 standards of Information Security – Sarbanes-Oxley regulatory compliance – Business Continuity Management – ISO/IEC 27001 Audit

BOOKS: Text Books: 1. Global Information Technology: Strategy and Challenges, Palvia/Palvia and Harris Reference Books: 1. Management Information Systems, Laudon, Laudon and Dass, Pearson 2. International I.T. Governance Calder and Watkins, Kogan Page India

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

[MBA2107B IB]: International Marketing (Specialisation Elective 1) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks

Course Objective. 1.To help the students understand the peculiarities of international marketing 2 To develop the students’ ability to devise marketing mix for international marketin Course Outcome: On completion of the course, student will be able to– CO1: Describe international marketing CO2: Explain International Market Segmentation and Positioning & Product Planning CO3: Implement Pricing for International Markets CO4: Explain International Distribution Decisions CO5: Interpret International Promotion Strategies Course Contents UNIT-I Introduction 09 Hours Introduction: Nature, importance and scope of international marketing International market orientation and involvement, International marketing management process – an overview. Scanning and monitoring global marketing environment; International marketing information system; broad structure of an international marketing plan. International Market Segmentation and Positioning & Product 09 Hours UNIT-II Planning International Market Segmentation and Positioning: Screening and selection of markets; International market entry strategies -Exporting licensing contract manufacturing, joint venture, setting -up of wholly owned subsidiaries aboard. International Product Planning: Major Product decisions-Product features and quality, Product design, labeling, packaging, branding and product support services; Product standardization vs. adaptation; Managing product line; International trade product life cycle; New product development

UNIT-III Pricing for International Markets 08 Hours Pricing for International Markets: Pricing strategies; Factors affecting international price determination; environment factors affecting international prices; International pricing process and policies; Delivery terms and currency for export price quotations; Transfer pricing. International

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

dumping; financing marketing transactions UNIT-IV International Distribution Decisions 08 Hours International Distribution Decisions: The structure of international distribution systems; Distribution channel strategy-International distribution channels, their roles and functions; Selection and management of overseas agents; Aspects of international supply chain management; International distribution logistics inventory management transportation, warehousing and insurance. International direct marketing; leveraging international distribution for competitive advantage UNIT-V International Promotion Strategies 08 Hours International Promotion Strategies : International promotion mix; push and pull strategies; Communications across countries-complexities and issues; International promotion tools and planning – Advertising, personal selling, npublicity and sales promotion; challenges of international advertising; global media strategy; Developing international promotion campaign; Standardization vs. adaptation issue; Planning for direct mail, sales literature, trade fairs and exhibitions. Text Books: 1. Onkvisit Sak and John J Shaw, International Marketing – Analysis and Strategy, PHI, New Delhi 2. Joshi, Rakesh Mohan, International Marketing, Oxford University Press, New Delhi 3.Rajgopal, International Marketing, Vikas Publication, New Delhi

References Books : 1. Doole Isobel and Robin Lawe, International Marketing Strategy, Thomson Learning 2. Keegan Warren J, Global Marketing Management, Pearson Education, New Delhi

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

[MBA2108A IB]: International Marketing Research (Specialisation Elective 2)

Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites Courses : Students are expected be of graduate status, to have graduate level writing skills, creative and analytical thinking skills, effective reading skills, advanced learning skills, and a general understanding of problems faced by business managers Course Objective: 1 To highlight the significance of International Marketing Research and provide a compressive understanding the research process 2 To develop an in-depth knowledge of the challenges associated in conducting market research internationally 3 To understand the simple and advanced data analysis for International Marketing Research

Course Outcome: CO1: Describe marketing research in terms of International Marketing Information System CO 2: Interpret Marketing Research Process CO3: Illustrate Questionnaire preparation CO4: Analyze and Evaluate Multi – country Data Analysis and Interpretation CO5: Evaluate Cross-cultural Consumer research Course Contents UNIT-I Introduction 06 Hours

Introduction: Nature and scope of marketing research; marketing research in international context- importance, complexities and issues; Organizational framework for international marketing research; International Marketing Information System (IMIS).

UNIT-II Marketing Research Process 07 Hours Marketing Research Process: An overview; problem identification and definition; Preparing research proposal; Exploratory, descriptive and experimental research designs; international secondary data sources; Primary data collection methods and complexities of data collection in international marketing research; Online data sources and research. UNIT-III Questionnaire preparation 09 Hours

Questionnaire preparation : Sample design – sampling methods and sample size determination; Fieldwork and data collection; Sampling and non-sampling errors

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

UNIT-IV Multi – country Data Analysis and Interpretation 10 Hours

Multi – country Data Analysis and Interpretation: Data editing and coding preliminary data analysis, Univariate and multivariate da ta analysis techniques- Discriminate analysis, factor and conjoint analysis: (including application software). Issues in multi-country data analysis-Data comparability and validity problems; Report preparation and presentation

UNIT-V Cross-cultural Consumer research 10 Hours Cross-cultural Consumer research : Attitude measurement and scaling techniques; Product research; Advertising research; International market opportunity analysis; Ethical issues in international marketing research

Text Books: 1. International Marketing Research by V. Kumar, Pearson Education, 1st ed. Aaker, David A, V. Kumar arki George S Day, Marketing Research, John Wiley and Son, New York, 2001. 2. Boyd, Harper w., et al Marketing Research: Text and Cases, Irwin, Homewood Illinois. . Reference : 1. International Marketing Research by Craig & Douglas, Wiley, 3rd ed. Green, P.E. et al, Research for marketing Decisions, Prentice Hall of India Ltd., New Delhi. 2. Malhotra, Naresh K., International Marketing Research - An Applied Orientation, 3rd ed., Person Education Asia. 3. Tull, D.S. and D. I. Hawkins, Marketing Research: Measurement and Methods, Prentice Hall of India Ltd., New Delhi

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

[MBA2108B IB] International Financial Management (Specialisation Elective 2) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks

Course Objective: 1 To make the students aware about the operations in foreign exchange market 2 To sensitize the student with complexities of managing finance of multinational firm 3 To understand the regulatory framework within which the operations can take place

Course Outcome: CO1: Describe financial decisions of a multinational firm CO2: Determine International Capital Budgeting CO3: Illustrate International Working Capital Management CO4: Interpret Currency and Interest Rate Risk Management CO5: Explain International Accounting & International Taxation Course Contents UNIT-I Introduction 09 Hours Introduction: Complexities and issues in financial decisions of a multinational firm: Foreign investment decisions: Exchange rate movement and decision to invest: Foreign direct investment theories and strategies: Green field investment vs. acquisitions and mergers UNIT-II International Capital Budgeting 08 Hours International Capital Budgeting: Multinational considerations and calculation of cash flows; Adjusted present value approach: Cost capital: Assessment and management of political risks

UNIT-III International Working Capital Management 09 Hours International Working Capital Management : ;Cash Cash Management , Inventory Management , Receivable Management , Dividend Policy for Corporation

UNIT-IV Currency and Interest Rate Risk Management 08 Hours Currency and Interest Rate Risk Management: Exposure and risk; Transaction, translation and real operating exposure; Exposure management contractual and natural hedging; interest rate risk assessment and management

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

UNIT-V International Accounting & International Taxation 08 Hours

International Accounting: Foreign currency translation; Multinational transfer pricing and performance measurement; Consolidated financial reporting international accounting standards and practices. International Taxation: Key elements and issues; International tax environment; Bilateral treaties and tax heavens.

BOOKS:

Text Books : 1. Apte P.G., Multinational Financial Management, Tata -McGraw Hill, New Delhi. Baker J.C., International Finance: Management, Markets and Institutions, Prentice Hall, Englewood Cliffs. 2. Eiteman, David K., Arthur Stonehill and Micheal H. Moffett, Multinational Business Finance, Addison-Wesley Publishing Company, Readings Mass.

References Books :

1. Rathore, Shirin, International Accounting, Prentice Hall of India Pvt. Ltd., New Delhi. 2. Seth, A.K., International Financial management, Galgotia Publishing. Shapiro, Allen C., Multinational Financial Management, John Wiley & Sons, 2001.

MBA Semester III

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-III

[MBA2109] International Language Lab-1 (Audit Course) Teaching Scheme: Credit Examination Scheme: 0 Grade

Prerequisites Courses: Students must have basic knowledge of tenses and sentence construction.

Course Objective: The objective is to enhance the communication with foreign language.

Course Outcome:  Student will be able to speak and write in the selected language.  Students will be able to confidently present managerial skills with the selected language.  Students will be able to communicate in foreign language.

On completion of the course, student will be able to– : CO1: Describe the various aspects of the language. CO2: Perform the managerial activity in foreign language. CO3: Explain the management concepts. CO4: Analyse the various social and business concepts in foreign language. CO5: Evaluate cultural aspects attributed to the language.

Foreign Language Lab

Considering the opportunities in the global market the foreign languages are offered to the students. Individual student has to select particular foreign language and continue the learning for further semesters. Separate teachers are available with the regular conduction of classes in the campus. Students are allowed to opt for international certificates. At the completion of the every semester college shall conduct viva voce/ discussion examination/ presentation to check the progress of the individual student. The evaluation report will be considered for the final result for this course.

The institute is offering the regular lectures for Japanese and German. There will be extra charges to be paid by the students for the lectures and the certifications. The students are allowed to complete the course by attending the classes outside independently and can appear the examination of the college / submit the certificate of satisfactory completion of the course / level.

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER –III

[MBA 2110] Skill Enrichment Activity (Audit Course) Teaching Scheme: Credit Examination Scheme: Practical Field Work 0 Grade

Prerequisites Courses: Students must have basic knowledge of various business activities and management functions.

Course Objective: The objective is to enhance the management skills with in hand field experience.

Skill Enrichment Activity

Field Work: Student is expected to select particular area of the society / business and has to actually work there for selected objective.

CSR Activity: Student is expected to undertake some activity through some company /NGOs.

Entrepreneurial Activity: Student shall start his own/ participate in existing entrepreneurial activity.

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER –III

[MBA 2111] Alternate Study Credit Course (Open Elective) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Total :50 Marks

Prerequisites Courses: Students must have basic knowledge of online courses.

Course Objective: The objective is to enhance the management knowledge going beyond the syllabus and or college curriculum.

Course Outcome:  Student will be able to learn independently the advanced knowledge with other professional bodies.  Students will be able to confidently learn beyond the syllabus.

Alternate Study Credit Courses

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-IV

[MBA2112] Performance Management (Generic Core) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks

Prerequisites Courses: Students must have clear understanding of HR functions. They are expected to know the importance of the performance and outcome expected by SBUs must be understood.

Course Objective: The objective of this course is to make the students understand the process of performance management

Course Outcome:  Student will be able to understand the key functions of Human Resource Management.  Students will be able to conduct the process of performance measurement.  Students will be able to understand the performance management.

On completion of the course, student will be able to– : CO1: Describe the various concept of performance management. CO2: Explain the reward system in the process of performance management. CO3: Perform the training development strategies. CO4: Analyse the recruitment strategies. CO5: Evaluate and Implement performance management strategies in given situations. Course Contents

UNIT-I Performance Management 09 Hours Performance Management - Strategies, Defining key result areas (KRA); Result based performance Linking performance to pay; Merit based promotions

UNIT-II Reward 08 Hours Reward And Compensation Strategies, Performance based pay; Skill based pay; Team based pay, Broad banding; Profit sharing; Executive Compensation; Variable pay

UNIT-III Training And Development Strategies 09 Hours Training And Development Strategies, Creating a learning organization; Competency mapping; Multi-Skilling, Succession planning; Cross cultural training

UNIT-IV Retrenchment Strategies 08 Hours Retrenchment Strategies, Downsizing; Voluntary retirement schemes (VRS), HR outsourcing; Early retirement plans; Project based employment

UNIT-V Human Aspects Of Strategy Implementation 08 Hours Human Aspects Of Strategy Implementation, Behavioral issues in strategy implementation; Matching culture with strategy, Human side of mergers and acquisitions; Leadership, power and politics; Employee morale; Personal values and business ethics - Global Hr Strategies, Introduction to global HR strategies; Developing HR as a value added function

BOOKS: Text Books : T1: Enterprise Performance Management- by J Oke, Nirali Prakashan T2: Performance Management, by Dr. R.K. Balyan, Himalaya Publishing House

References Books : R1. Strategic HRM – Jeffery Mello, Thompson publication, New Delhi R2 .Strategic HRM – Charles Greer, Pearson education Asia, New Delhi R3 .Strategic HRM - Michael Armstrong, Kogan page, London R4 .Strategic HRM – Agarwal, Oxford university press, New Delhi R5. Human resource management – Garry Dessler, PHI, New Delhi

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA SEMESTER -IV

[MBA2113] Business Moral and Ethics Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks

Prerequisites Courses: Students must have common sense of functioning of business and commercial organisations. Student having past industry experience will be added advantage for better understanding of the concepts. Course Objective: The objective of this course is to nurture and reinforce the culture of the moral and ethical practises amongst the management students.

Course Outcome:  Student will be able to understand the importance of moral and ethical practises.  Students will be able to formulate strategies observing moral and ethical practises.  Students will be able confident in reinforce business ethics and morality in their practices.

On completion of the course, student will be able to– : CO1: Describe the various concepts of business moral and ethics. CO2: Perform the training concerned point of human dignity. CO3: Explain the aspects of social responsibilities. CO4: Analyse the ecological balance. CO5: Evaluate and Implement strategies for corporate governance. Course Contents

UNIT-I Introduction 09 Hours Fundamental principles of ethics, Ethics in international business, Normative and relative ethics, concept and choice - Legal compliances, Sarham Oxley Act (SOX), Home and host country’s regulations and compulsions of international agencies

UNIT-II Human dignity 08 Hours Human dignity, Meeting stake holders, expectations, competitiveness and fair trade practices Employee wellness. International Importance of integrity, avoidance of corrupt practices, Importance of doing business on merit

UNIT-III Social Responsibility 09 Hours Wider concept of social responsibility, Balance between profit and social / moral obligations and survival. Ethics and human, rights Balanced global environment Kyoto Protocol concern of global warming, judicious use of natural resources

UNIT-IV Ecological Balance 08 Hours Maintenance of ecological balance, Sustainable development, Cost benefit analysis of corporate social responsibility and good corporate citizenship

UNIT-V Corporate Governance 08 Hours Corporate governance beyond legal compliance - Cases- Analysis of failure of leading corporate and top auditing firms due to lapses in ethics and social responsibilities. Role of international trade and business organizations, Concept of Ombudsman BOOKS: Text Books : T1: Business Ethics (Concepts & Practices) for MBA Students by Dr. B. H. Agalgatti, Prof. S. Krishna, Nirali Publication T2: Business Ethics - Text & Cases, by Mr. C.S.V. Murthy, Himalaya Publishing House References Books : R1. Business Ethics, Crane& Matten OUP R2. Corporate Governance2/e Mallin, OUP R3. The Management and ethics omnibus- Chakraborty, OUP R4. Its only Business, Mitra, OUP R5. Values and Ethics for Organizations, Chakraborty, OUP/OIP R6. Perspectives in Business Ethics, Hartman, Chatterjee

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-IV

[MBA2114] Dissertation Teaching Scheme: Credit Examination Scheme: PR: 06 Hours/Week 06 Concurrent Evaluation : 100 Marks External Viva Voce : 100 Marks Total :200 Marks

Prerequisites Courses: Students must have basic understanding of the business processes and able to find out different areas for the implementation of innovative concepts.

Course Objective: The objective of this course is to develop analytical skills.

Course Outcome:  Student will be able to understand the importance of self identification of the research areas.  Students will be able to conduct desk research.  Students will be able to apply their imaginations.

On completion of the course, student will be able to– : CO1: Describe the various self identified social problems. CO2: Perform the literature review. CO3: Explain the problems with the help of empirical research. CO4: Analyse the various possibilities is conducting social issues. CO5: Evaluate innovative ideas for valid recommendation.

Dissertation

In Semester IV the student shall work under the supervision of the Faculty and carry out a dissertation and submit a structured report in TWO hard copies & one soft copy (CD). In the interest of environmental considerations, students are encouraged to print their dissertation reports on both faces of the paper. The student is required to conduct advanced research on a topic related to one (or more) of contemporary issues in management. The topic is chosen in consultation with the student's supervisor. The student will prepare and present a detailed research proposal prior to starting the work. It is mandatory for the student to seek advance written approval from the faculty guide and the Director of the Institute about the topic before commencing the dissertation work. A dissertation outlining the entire problem, including a survey of literature and the various results obtained along with their solutions is expected to be produced.

The student must submit the completed dissertation and make an oral presentation of the same. Through the dissertation, the student is expected to furnish evidence of competence in understanding varied aspects of the theme/topic selected and a deep understanding of the specialty area. The completion of the dissertation / project shall be certified by the Faculty Guide & approved by the Director of the Institute. The student can undergo desk research or field research and can follow the guidelines mentioned in the SIP for preparation of their final hard copy.

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2115-MKTG] Marketing Strategy (Specialization Core- 5)

Course Objectives:  To introduce a systematic understanding of marketing strategy and decision making in dynamic marketing environment.  To understand and apply the STP of marketing (segmentation, targeting, positioning).  To understand and appreciate the concept of marketing strategy formulation and implementation

Course Outcomes: After successful completion of the course, students will able to - CO1: Explain Marketing’s role in formulating &implementing strategies. CO2: Analyze marketing opportunities using various tools and methods. CO3: Choose appropriate market segments and design product differentiation and positioning strategies. CO4: Design Marketing strategies for entry, growth, maturing & declining markets.

Course Contents UNIT-I Introduction to Marketing Strategy 06 Hours

Marketing’s role in formulating &implementing strategies, market oriented management, Overview of the process of formulation & implementation of marketing strategy, integrating marketing strategy with the firm’s other strategies & resources, market opportunity analysis, formulating strategies for specific situations, implementation & control.

UNIT-II Understanding Market Opportunities 09 Hours Meaning of markets & industry, assessing market & industry attractiveness using Mullins’ framework – Market Domain, Industry Domain, Team Domain Forecasting Based on Current Demand: Market build up method, chain ratios, market factor index method Forecasting Based on Past Demand: Time series analysis, Trend analysis, Leading indicators. Forecasting through Experimentation: Concept testing, Test marketing. Forecasting through Intentions & Expert Opinion: Buyers intensions, sales force opinion, trade opinion, expert opinion, Delphi method, Bootstrapping, Cross impact analysis.

UNIT-III Targeting Attractive Market Segments & Positioning 09Hours Choosing Attractive Market Segments – A five step process Different Targeting Strategies: Mass market, niche market, growth market Differentiation Based on Product, Image, Channel, Personnel &

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

Services Positioning Process: identifying relevant competitors, identifying determinant attributes, collecting information on perceptions of products & brands, determine a product’s current position, determine customers’ most preferred position, examine the fit between current position & market preferences, writing positioning statement

UNIT-IV Marketing Strategies for New Market Entries & Growth Markets 08 Hours Market Entry Strategies for Pioneers & Followers: Sources of competitive advantage for pioneers & followers Components of strategic marketing programmes for Mass market penetration & niche market penetration Growth Market Strategies for Market Leaders: Different types of marketing objectives for leaders, market share maintenance strategies. Growth Market Strategies for Followers: Different types of marketing objectives for followers, market share growth strategies.

UNIT-V Marketing Strategies for Mature & Declining Markets 08 Hours Challenges in mature & declining markets, transition from growth to maturity. Marketing Strategies for Mature Markets: Maintaining current market share, extending volume growth. Marketing Strategies for Declining Markets: Marketing objectives & programmes for Harvesting, Maintenance, Survivor & Niche Strategy.

BOOKS: Text Books:

T1. Marketing Strategy by Walker, Mullins, Boyd & Larreche T2. Marketing Strategy and Competitive Positioning by Graham Hooley, Brigitte Nicoulaud, Nigel Piercy Pearson Education, 5thEdition. T3. Strategic Marketing Management-Richard Wilson & Colin Gilligan

Reference Books:

R1. Strategic Management & Marketing by Narendra Singh, Himalaya Publication

R2. Strategic Marketing Text & Cases- S. Shajahan, Viva Books.

R3. Strategic Marketing Management -Text & Cases, by UC Mathur, Macmillan.

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2116-MKTG] E- Marketing (Specialization Core - 6)

Course Objectives:  To contextualize marketing concepts in electronic marketing and marketing analytics context.  To give insights into various aspects of E Marketing and analytics from the perspective of creating Customer Value.

Course Outcomes: After successful completion of the course, students will able to CO1: Paraphrase Marketing implications of Internet technologies and convergence. CO2: Analyze components of E-Marketing environment for a Product / Service. CO3: Design Segmentation, Differentiation, Positioning strategies for E- Markets. CO4: Create Marketing mix for E- Markets. CO5: Formulate Internet strategies facilitating CRM.

Course Contents UNIT-I E Marketing 07 Hours Concept & scope, E Marketing and E Business interrelationship, Marketing implications of Internet technologies and convergence, Convergence and M commerce. E Marketing 7 Step Plan: Situation Analysis, E – Marketing Strategic Planning, Objectives, E- Marketing Strategies, Implementation Plan, Budget, Evaluation Plan.

UNIT-II E -Marketing Environment 07Hours Global markets, Emerging Economies, Technological readiness, Ethical &Legal issues: Privacy and Security Concerns, Electronic Payment System - Different types of payment modes, ecash, e-check, e- money - E-Security Firewalls. The Virtual Value Chain: Marketplace vs. Market space - Visibility, Mirroring capability, The network economy - "Moore's Law" and "Gilder's Law”, E-Marketplaces and Economic Impacts

UNIT-III Consumer Behavior 10 Hours

Social & cultural context, Individual characteristics and Resources, Motivations for shopping on the net, attributes of online shopping. Segmenting and Targeting Online Customers: Business – Government and Customer Markets, Important geographic segments for E-Marketing, Demographic segments, Psychographic segments, Behavior segments, Targeting online customers.

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

Differentiation and Positioning Strategies: Product – Service – Personnel – Channel and Image differentiation. Differentiation Strategies – site atmospherics, making the intangible tangible, building trust, efficient and timely order processing, pricing, CRM, Enhancing the customer experience.

UNIT-IV Product Mix of E-Marketing 08 Hours

Product, Creating Customer Value online, Product benefits, Enhanced product development, Taxonomy of Internet products. Price: Buyers & seller’s perspectives, Pricing strategies, Distribution System, Distribution channel metrics. Integrated Communication: Internet advertising, Website, blogs, community building, on line events, coupons, sampling, contests, games, email, permission marketing, viral marketing, messaging, spam, IMC metrics.

UNIT-V Customer Relationship Management 08 Hours

Valued customer experience, CRM Technology & metrics. The Economics of e-Loyalty: The importance of focusing on the "right “customers Relationship Capital – eCRM - Internet strategies facilitating CRM including personalization, collaborative filtering, data mining, data warehousing and real-time profiling.

BOOKS:

Text Books: T1. E- Marketing by Judy Strauss, Adel Ansary, Raymond Frost, Prentice Hall T2. Digital Marketing for Dummies by Carter-Brooks-Catalano-Smith (Sybex) by Avinash Kaushik

Reference Books: R1. Guide to E-Marketing by Prasad Gadkari

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2117-MKTG] Product & Brand Management (Specialization Core -7)

Course Objectives:  To highlight the strategic role of product management in organizational and functional context.  To introduce different approaches to measuring brand equity.  To provide conceptual framework for managing brands strategically.

Course Outcomes: After successful completion of the course, students will able to-

CO1-Define the key concepts and Describe the elements of a product strategy. CO2-Explain the process and methods of brand management, including how to establish brand identity and build brand equity. CO3-Identify the Brand Marketing Strategies for Leaders, Challengers, Followers and Niche Strategies for real life consumer, business products and services operating in various markets and in the digital space. CO4-Examine the key brand concepts by articulating the context of and the rationale of application for real life consumer, business products and services operating in various markets and in the digital space. CO5-Formulate effective branding strategies for real life consumer, business products and services operating in various markets and in the digital space. CO6-Collect brand audit data using appropriate tools and PROPOSE strategic recommendations for Reinforcing / Revitalizing / Rejuvenating failed Brands for real life consumer, business products and services in various markets and in the digital space.

. Course Contents UNIT-I Product Management 06 Hours Product management as a basis of marketing organization structure. Role of product manager, Product management in consumer product industry Vs. industrial product industry. Overview of product level marketing plans.

UNIT-II Product Strategy 09 Hours

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

Elements of a product strategy, Defining Competitive set, Category Attractiveness Analysis, Competitor Analysis, Customer Analysis, setting objectives, selection of strategic alternatives – increasing sales, market share, profitability, New product failure. UNIT-III Brand Management and Brand Equity 07 Hours Definition of brand, Challenges in Branding Strategic brand management process, Brand Equity Models- Brand Asset Valuation, Aaker Model, BRANDZ, Brand Resonance, Customer based Brand equity, Brand knowledge, Sources of brand equity - Brand Awareness, Brand Image.

UNIT – IV Planning and Implementing Brand Marketing Programs 09 Hours

The Four steps of brand building, creating customer value, Identifying and establishing brand positioning, Positioning guidelines, choosing brand elements to build brand equity, Options and tactics for Brand, New perspectives on marketing, integrating marketing communication to build brand equity, Conceptualizing the leveraging process, Co- branding, Celebrity Endorsement. Brand Marketing Strategies for Leaders, Challengers, Followers, Niche Strategies.

UNIT-V Growing and Sustaining Brand Equity 09 Hours The brand value chain, Brand audit, designing brand tracking studies, Capturing customer mind set through quantitative and qualitative research techniques, Brand architecture, Brand hierarchy, designing brand strategy, New products, Brand extensions- advantage and disadvantage, Reinforcing brands, Revitalizing brands, Rejuvenating failed Brands.

BOOKS: Text Books: T1. Product Management, Lehmann & Winer, TMGH T2. Product Management, S. A. Chunawalla, Himalaya Publishing House T3. Strategic Brand Management, Kevin Lane Keller, Pearson T4. Strategic Brand Management, J N Kapferer, Kogan Page T5. Brand Management, Dr. S.L. Gupta Himalaya Publishing House .

Reference Books: R1. Product Management, Dr. C. Anandan, TMGH R2. Building Brand Equity, David Aaker R3. Branding Concepts & Process, Debashish Pati

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2118A-MKTG] Customer Relationship Management (Specialization Elective 3)

Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites Course: Basic knowledge of Marketing Management Concepts and Services Marketing.

Course Objectives:  To understand role of CRM as a strategic marketing tool.  To understand Customer acquisition and Customer retention strategies through CRM.  To understand emerging trends in CRM and E-CRM.

Course Outcome: After successful completion of the course, students will able to – CO1: Explain role of CRM as a strategic marketing tool. CO2: Analyze customer profile and develop profitable customer segments. CO3: Design Customer acquisition and Customer retention strategies through CRM. CO4: Explain CRM tools and technological applications in CRM. CO5: Describe e-CRM architecture and its components.

Course Contents UNIT-I Customer Relationship Management Introduction: 06 Hours Meaning and Definition of CRM, Importance of CRM, Concept and Growth of Relationship Marketing, Evolution - Transactional Vs Relationship Approach – CRM as a strategic marketing tool – CRM significance to the stakeholders. Scope of Relationship Marketing, concept of Lifetime Customer and Customer Loyalty, Benefits and difficulties of CRM. Elements of CRM – CRM Process.

UNIT-II Understanding customers 06 Hours Customer Information Database – Customer Profile Analysis - Customer perception, Expectations analysis – Customer behavior in relationship perspectives; individual and group customer’s - Customer life time value – Selection of Profitable customer segments. Customer Development Process.

UNIT-III Customer acquisition and Customer Retention. 05 Hours Strategies for Customer acquisition customer Retention, Customer satisfaction, Importance of customer retention, Customer Retention Strategies, Prevention of defection Customer Life Time Value, types of Relationship Management, CRM process for B2B markets.

UNIT-IV CRM planning and implementation 07 Hours

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

Strategic CRM planning process – Implementation issues – CRM Tools- Analytical CRM – Operational CRM – Call center management – Role of CRM Managers. Technological Support in CRM, technological Applications in CRM, types of Technological Applications in CRM, Customer Databases and Information Systems, Database Marketing Strategies.

UNIT-V e-CRM – Emerging Trend in CRM 08 Hours Importance of e-CRM in Service Marketing, Challenges involved in formulating and implementing e-CRM strategies, e-CRM architecture and its components, Five engines of e-CRM, Evolution of e-customer and e-marketing, e-CRM for personalized service. CRM Software Solutions for B2C and B2B Markets, Accounting Systems for Customer Acquisition and Retention Costs, Customer Loyalty and Profitability through Technology.

BOOKS: Text Books: T1. Customer Relationship Management – Anton, Petouhoff, Shalini Kalia – Pearson Publications. T2. Customer Relationship Management – A strategic perspective – Shainesh & Sheth- Infinity Press. T3. Customer Relationship Management – Alok Kumar Rai - Prentice-Hall of India.

Reference Books: R1. E- Customer Relationship Management – Fjermestad, Nicholas Romano- Prentice-Hall of India. R2. Customer Relationship Management – Francis Buttle – Rotiledge.

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2118B-MKTG] Digital Marketing (Specialization Elective 3)

Course Objective: To understand and follow the practical success factors to improve results from digital marketing. To understand role and functions of various platforms available for digital marketing

Course Outcome: After successful completion of the course, students will able to

CO1-Define various concepts related to Digital Marketing. CO2-Explain the role of Facebook, Google Ad words, YouTube and Email in digital marketing. CO3-Make Use of Facebook, Google Ad words, YouTube and Email for carrying out digital marketing of real life products. CO4-Illustrate the use of Facebook, Google Ad words, YouTube and Email in various contexts of Digital Marketing. CO5-Design digital media campaign using appropriate mix of Facebook, Google Ad words, YouTube and Email. CO6-Create appropriate content for Facebook, Google Ad words, YouTube and Email campaigns.

Course Contents UNIT-I Digital Marketing Planning and Structure 07 Hours Inbound vs Outbound Marketing, Content Marketing, Understanding Traffic, Understanding Leads, Strategic Flow for Marketing Activities. WWW, Domains, buying a Domain, Website Language & Technology, Core Objective of Website and Flow, One Page Website, Strategic Design of Home Page, Strategic Design of Products & Services Page, Strategic Design of Pricing Page, Portfolio, Gallery and Contact Us Page, call to Action (Real Engagement Happens), Designing Other Pages, SEO Overview, Google Analytics Tracking Code, Website Auditing, Designing WordPress Website.

UNIT-II Facebook Marketing Fundamentals 08 Hours Profiles and Pages, Business Categories, Getting Assets Ready, Creating Facebook Pages, Page Info and Settings, Facebook Page Custom URL, Invite Page Likes, Featured Video, Pin Post and Highlights, Scheduling Posts, Facebook Events, Reply and Message, Facebook Insights Reports, Competitor's Facebook Page, Ban User on Facebook Page, Connect with Twitter. Facebook Ad Campaigns: Organic v/s Paid, Defining Ad Objective, Performance Matrix, Ad Components, Designing Creative Image, Facebook Ad Structure, Setting Up Facebook Ad Account, Create Ad –Targeting, Create Ad –Budgeting,

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

Create Ad –Creative, Content and CTA, Boosting Page Posts, Page Promotion, Video Promotion, Similar Ads and Audiences, Tracking Pixels Code, Remarketing -Website Visitors, Custom Audiences -Look Alike, Custom Audience -Saved Group, Managing and Editing Ads, Ad Reports and Ad Insights, Billing and Account. Facebook Business Manager, People, Pages and Roles, Ad Accounts Configurations, Ad Agencies and Assigning, Shared Login for FB Business A/c, Power Editor, Email Targeting on Facebook, Facebook Offers, CTA on Page, Posts for Location, Save Time with Third Party Tools, Case Studies.

UNIT-III Google AdWords 07 Hours Understanding AdWords, Google Ad Types, Pricing Models, PPC Cost Formula, Ad Page Rank, Billing and Payments, AdWords User Interface, Keyword Planning, Keywords Control, Creating Ad Campaigns, Creating Text Ads, Creating Ad Groups, Bidding Strategy for CPC, Case Studies. PPC, CPM, CPA, Other Measuring Tools, Bidding Strategy on Location, Bidding Strategy on Schedule, Bidding Strategy on Devices, Conversion Tracking Code, Designing Image Ads, Creating Animated Ads, Examples on Animated Ads, Creating Video Ads, YouTube Video Promotion, Hi-Jack Competitor’s Video Audience, Case Studies. Remarketing Strategies, Remarketing Rules, Remarketing Tracking Code, Linking Google Analytics, Designing Remarketing Images, Shared Budget, GWD Software, Case Studies.

UNIT-IV YouTube Marketing 07 Hours Video Flow, Google Pages for YouTube Channel, Verify Channel, Webmaster Tool –Adding Asset, Associated Website Linking, Custom Channel URL, Channel ART, Channel Links, Channel Keywords, Branding Watermark, Featured Contents on Channel, Channel Main Trailer, Uploading Videos, Uploading Defaults, Creator Library, Case Studies. Channel Navigation, Video Thumbnail, CTA –Annotation, CTA –Extro, CTA –Cards for Mobile, Redirect Traffic to Website, Post Upload Enhancements, Live Broadcasting, Managing Playlists, Managing Comments, Managing Messages, Monetization with AdSense, Paid YouTube Channel, Channel Analytics, Real Time Analytics, Case Studies.

UNIT-V Email Marketing 07 Hours Content Writing: Email Machine –The Strategy, Email Frequency, Why People Don’t Buy, The Fuel – Value, Triggers in Email using 4Ps, Sequence of Email Triggers, Email Example - Topic, Intro, Product, Secondary Value, Fear, Regret, ask for Sales, Reinforcement, Offers Announcements, Urgency, Cross Sales, Reengagement, Buyer vs Consumer. Email Software and Tools, Importing Email Lists, Planning Email Campaign, Email Templates and Designs, Sending HTML Email Campaigns, Web Forms Lead Importing, Integrating Landing Page Forms, Campaign Reports and Insights, Segmentation Strategy, Segmentation Lists, Auto-Responder Series, Triggering Auto –Responder Emails, Auto Responder Actions, Case Studies.

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

BOOKS: Text Books: T1. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising, Cory Rabazinsky. T2. Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing, Ian Brodie T3. Social Media Marketing All-In-One for Dummies, Jan Zimmerman and Deborah T4. Digital Marketing from fundamentals to future – Swaminathan & Karthik Kumar – Cengage.

Reference Books: R1. Digital Marketing – Vandana Ahuja- Oxford Publications. R2. Digital Marketing – Seema Gupta- TMH.

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2119A-MKTG]: Business to Business Marketing (Specialization Elective 4) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites Courses: Basic knowledge of Marketing Management concepts.

Course Objective:  To familiarize students with the terms, concepts, and nature of Business-to-Business Marketing.  To expose the students to the industrial marketing functions of firms.  The course introduces to the participants the specifics of marketing mix for Business-to-Business Marketing.

Course Outcomes: On completion of the course, student will be able to– CO1: Explain the concept of B2B Marketing in detail and Compare B2B & B2C Marketing. CO2: Design Segmentation, Targeting & Positioning strategies for B2B Markets. CO3: Create appropriate Marketing mix for given B2B Marketing situation. CO4: Describe strategies applicable to various stages of Industrial product life cycle.

Course Contents UNIT-I Overview of Business-to-Business Marketing 06 Hours Introduction to Business-to-Business Marketing: Business, Organizational & Government Markets, Organizational Buying Behavior, Concept of the Business-to-Business (B2B) Marketing, Comparison of Business-to-Business &Business-to-Consumer Marketing. Buying Situations, Buy grid Framework, Role of Buying Centre, Models of B2B Marketing – Webster & Wind Model, Sheth Model, Impact of Macro/Micro Environmental factors on decision making

UNIT-II Segmentation, Targeting & Positioning for B2B Markets 06 Hours Market Segmentation Bases: Macro Variables - Industry Characteristics, Company Size, Customer Location, End User Markets, product Applications. Micro Variables: Customer Interaction needs, Organizational Capabilities, Purchasing Policies, Purchasing Criteria, and Personal Characteristics. Target Markets: Concentrated Marketing, Differentiated Marketing, Undifferentiated Marketing. Criteria for choosing a target market. Positioning.

UNIT-III Product Pricing Strategy for B2B Markets 07 Hours Industrial Products: Definition of an Industrial Product, Industrial Product Lifecycle & Strategies across the PLC, Product strategies for New Products and Existing Products, Importance of After Sales Service. Innovation, Competitiveness & Technology. Marketing of – Projects, Industrial Services, High technology products.

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

Pricing: Factors influencing Pricing Decisions, Pricing Strategies – Competitive bidding, Pricing New Products, Pricing Policies, Commercial Terms and Conditions, Contracts, Hiring & Leasing, Negotiation, Bargaining, Persuasion & Conviction. Methods used to Influence Industrial Customers, Special Dealing between Buyer and Sellers, Reciprocity, Ethical Issues. International Market based Pricing.

UNIT-IV Personal Selling & Promotions for B2B Markets 06 Hours Personal Selling: Role & Characteristics of Personal Selling, Development & Management of Sales Force, Key Account Management - ABC Analysis of Industrial Customers. Promotions: Developing Industrial Communication Programme, Trade Shows, Exhibitions, Catalogues, Samples, Public Relations, Advertising.

UNIT-V Industrial Distribution Channels 05 Hours Distinctive Nature of Industrial Distribution Channels, Types of Industrial Middlemen, Channel Flow Design, Formulating Distribution Strategies and Cost Benefit Analysis.

BOOKS: Text Books: T1. Industrial Marketing by Havaldar.

Reference Books: -

R1. Industrial Marketing by Hill, Alexander & Cross, Irwin R2. Industrial Marketing by Mukherjee, Excel Book

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2119B-MKTG]: International Marketing (Specialization Elective 4) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites Courses: Basic knowledge of Marketing Management concepts.

Course Objective:  To make the students understand the concept and techniques of international marketing.  To train the students to develop plans and marketing strategies for entering into international markets and managing overseas operations.

Course Outcome: On completion of the course, student will be able to– CO1: Explain nature and purpose of International market groups. CO2: Describe various International Market Segmentation and Positioning strategies. CO3: Analyze market entry strategies for a given Marketing situation. CO4: Hypothesize Marketing mix for given product or service in international markets.

Course Contents UNIT-I International Marketing 09 Hours Meaning, Nature and Importance; International Marketing Orientation: E.P.R.G. – Approach: An overview of the International Marketing Management Process; International Marketing Environment. Global markets, International market groups- EU, ASEAN, SAFTA, NAFTA, Emerging economies. International marketing research and information system; foreign market entry modes; global marketing operations and strategies; International Market Segmentation and Positioning; Screening and Selection of Markets; International Market Entry Strategies: Exporting, licensing, Contract Manufacturing, Joint Venture M & A, Setting-up of Wholly Owned Subsidiaries Aboard, Strategic Alliances.

UNIT-II International Product Strategies 06 Hours Product Designing: Product Standardization Vs. Adaptation; Managing Product Line, International Trade Product Life Cycle, New Product Development; counterfeiting and IPR issues.

UNIT-III Pricing for International Markets 05Hours Factors Affecting International Price Determination; Price Quotations and Terms of Sale, pricing strategies; international dumping; financing marketing transactions.

UNIT-IV Managing International Distribution 05 Hours The structure of international distribution systems; International Distribution Channels, their Roles and Functions; Selection and Management of Overseas Agents; channel selection decisions;

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

aspects of international supply chain management; international direct marketing; leveraging international distribution for competitive advantage.

UNIT-IV Managing International Promotion Mix 05 Hours Planning for Trade Fairs and Exhibitions; Advertising and other Modes of Communication, International promotion mix; push and pull strategies; aspects of international sales management; challenges of international advertising; global media strategy.

BOOKS:

Text Books: T1. International Marketing by Cateora, Graham & Salwan, Mc Graw Hill, 13th Edition, 2008. T2. International Marketing by Rakesh Mohan Joshi, Oxford University Press, 2005. T3. International Marketing by Czinkota & Ronkainen, Cengage Learning, 8th Edition (India), T4. International Marketing Management by Subhash Jain, CBS Publishers & Distributors. T5. International Marketing, 4th Ed., PK Vasudeva, Excel Books T6. International Marketing by Rajgopal, Vikas Publication, New Delhi

Reference Books: R1. International Marketing by Terpstra, Vern and Sarathy, Ravi, The Dryden Press, Chicago, 2000. R2. Global Marketing Management by Keegan, Warren J., Pearson Education, New Delhi, 7th Edition, 2002. R3. Global Marketing Management by Kotabe Masaaki and Helsen Kristiaan, John Wiley & Sons (Asia) Ltd., 2nd Edition, 2001. R4. International Marketing: An Indian Perspectives by Varshney, R. L. and Bhattacharya, B. , Sultan Chand, New Delhi, 2001. R5. International Marketing Strategy by Doole Isobel and Robin Lawe, , Cengage Learning

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2115 FIN] Indirect Tax Laws (Specialisation Core 5)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses: Students must have Basic knowledge of Accounting, Double entry System of Book Keeping, Profit and Loss Account, Balance Sheet and Cost sheet. Course Objective: This course is designed to help the students to develop bring awareness amongst the students about the provisions of the GST Act, familiarize the students with the procedural requirements of the GST, familiarize the students with the documents and records required under the GST Act, familiarize the students with the documents and records required under the GST Act and understand the implications of GST on the taxable capacity consumers, dealers and of the society at large and its changes.

Course Outcome: After successful completion of the course, students will able to CO1: UNDERSTAND the key terms associated with the GST and Customs Duty. CO2: COMPARE and CONTRAST with PRE-GST and POST GST Indirect Tax Structure CO3: OUTLINE the Registration Procedure under GST CO4: MEASURING and EVALUATION of Customs duty on Export and Import of Goods. CO5: EVALUATING The Valuation of Supply of Goods and Services under Current GST Act. CO6: ASSESSING the Input Tax Credit under GST on various items of Goods, Services and Capital Goods. Course Contents UNIT-I Introduction, Overview and Evolution of GST: 09 Hours Constitutional framework of Indirect Taxes before GST (Taxation Powers of Union & State Government); Concept of VAT: Meaning, Variants and Methods; Major Defects in the structure of Indirect Taxes prior to GST; Rationale for GST; Structure of GST ( SGST, CGST, UTGST & IGST); GST Council, GST Network, State Compensation Mechanism, Registration Indirect tax structure in India, Introduction to Goods and Service Tax (GST) - Key Concepts, Phases of GST, GST Council, Taxes under GST, Cess

UNIT-II Registration under GST 08 Hours Threshold for Registration, Regular Tax Payer, Composition Tax Payer, Casual Taxable Person, Non- Resident Taxable Person, Unique Identification Number, Registration Number Format

Supply under GST and Valuation of Supply 09Hours UNIT-III Meaning of Supply, Place of Supply, Interstate Supply, Export of Service, Export of Goods, Import of Service, Import of Goods, Valuation of Supply (Numerical on valuation and calculation of tax), Taxable event- “Supply” of Goods and Services; Time of supply; Valuation for GST- Valuation rules, taxability of reimbursement of expenses; Exemption from GST: Small supplies and Composition Scheme; Classification of Goods and Services: Composite and Mixed Supplies

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

UNIT-IV Input Tax Credit under GST & Returns 08 Hours Eligible and Ineligible Input Tax Credit; Apportionments of Credit and Blocked Credits; Tax Credit in respect of Capital Goods; Recovery of Excess Tax Credit; Availability of Tax Credit in special circumstances; Transfer of Input Credit (Input Service Distribution); Payment of Taxes; Refund; Doctrine of unjust enrichment; TDS, TCS. Reverse Charge Mechanism, Job work. Input tax credit process , Negative List for Input tax credit, Input Tax Credit Utilization and Input Tax Credit Reversal, Types of GST returns and their due dates

UNIT-V Custom Duty and Indirect Taxation 08 Hours Definitions of certain terms relating to the custom act (Basic Concepts, Territorial Waters, High Seas, Types of Custom Duties, Valuation, Baggage Rules & Exemptions), custom tariff act, Levy and types of custom duties, Indirect taxation applicable to few commodities levied by either Central or State Government. BOOKS: Text Books: T1. Datey V S, Indirect Taxes Law And Practice, Taxman Publication T2. Aditya Singhania, GST Practice Manual 2nd Edition-2020 Paperback – 2019, Taxman Publication T3. Avadhesh Ojha, Satyadev Purohit, Annual returns and audits under GST, (2019), Tax publishers

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2116 FIN] Corporate Finance and Corporate Restructuring (Specialisation Core 6)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses: Students must have Basic knowledge of Accounting, Profit and Loss Account, Balance Sheet of Companies, Financial Management, Ratio analysis , Working Capital Management and Strategic Management.

Course Objective: This course is designed to provide insights about the role of corporate restructuring, particularly in the event of a Business Downturns. Facilitate the understanding of process and economic rationales of various corporate restructuring tools such as takeovers, acquisitions, joint ventures, disinvestments, amalgamations, buyback of shares, mergers, demergers, reverse mergers, etc. In addition, will help to evaluation Business Valuation.

Course Outcome: After successful completion of the course, students will able to CO1: UNDERSTAND the key terms associated with the Corporate Finance and Corporate Restructuring. CO2: ESTIMATING the Working Capital requirements of various sectors. CO3: DESCRIBE the various Corporate Restructuring strategies adopted by the Industry. CO4: EXPLAIN how Mergers and Acquisitions help industry to revive, grow and Prosper. CO5: DETERMINING the Business Valuation by using different Methods. CO6: REVIEWING and MEASURING the role of Banks in Industrial finance and Short term Working Capital Finance

Course Contents UNIT-I INDUSTRIAL FINANCE 09 Hours

Indian Capital Market – Basic problem of Industrial Finance in India. Equity – Debenture financing – Guidelines from SEBI, advantages and disadvantages and cost of various sources of Finance - Finance from international sources, financing of exports – role of EXIM bank and Commercial banks. – Finance for rehabilitation of sick units.

SHORT TERM-WORKING CAPITAL FINANCE and 08 Hours UNIT-II Financial Management Estimating working capital requirements – Approach adopted by Commercial banks, Commercial paper- Public deposits and inter corporate investments. Appraisal of Risky Investments, certainty equivalent of cash flows and risk adjusted discount rate, risk analysis in the context of DCF methods using Probability information, nature of cash flows, Sensitivity analysis; Simulation and investment decision, Decision tree approach in investment decisions

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

Corporate Restructuring 09 Hours UNIT-III Corporate Restructuring: Expansion and Financial Restructuring, Mergers and Amalgamations – reasons for Merger, Benefits and Cost of Merger, Takeovers, Business Alliances, Managing an Acquisition, Divestitures, Ownership Restructuring, Privatization, Dynamics of Restructuring, Buy Back of Shares, Leveraged Buy- outs (LBOs), Divestiture, Demergers.

UNIT-IV Mergers and Acquisitions 08 Hours Mergers & Acquisitions: Difference and commonalities of the concepts, differentiation with regard to Take Over, Strategic & Financial Aspects, Hostile vs. Friendly Takeovers, Defense Tactics, Structural Defenses Vs. Non Structural Defenses

UNIT-V Business Valuation 08 Hours Business Valuation: Concept of Valuation, Different Concept of Value - Book Value, Market Value, Intrinsic Value, Liquidation Value, Replacement Value, Salvage Value and Fair Value. Major approaches to valuation of business – Asset based, Earning based, Market value based, Fair value based. EVA and MVA BOOKS: Text Books: T1. Depamphilis, D. Mergers, Acquisitions and Other Restructuring Activities. Elseviar Incorporation. T2. Gaughan, & Patrick, A. Mergers, Acquisitions and Corporate Restructurings. Wiley India. T3. Prasad, G. G. Mergers, Acquisitions and Corporate Restructuring. Vikas Publications. T4 Ramanujan, S. Mergers: The New Dimensions for Corporate Restructuring. Tata McGraw Hill. T5 Khan & Jain, Financial Management,TATA Mc Graw Hill T6 I. M. Pandey, Financial Management , Vikas Publication T7 Aswath Damodaran, Corporate Finance, Theory and Practice, Wiley Publication T8 Ravi Kishore, Financial Management, Taxman Publication

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2117 FIN] Investment Analysis and Portfolio Management ( Specialisation Core 7)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses: Students must have Basic knowledge of Accounting, Profit and Loss Account, Balance Sheet of Companies, Financial Management, Ratio analysis, Working Capital Management, PEST Analysis, Strategic Management, Functioning of Capital Markets and Stock Exchanges, Money Market. Course Objective: This subject will enable the students to understand what a financial asset is worth and what determines the value. This course aims at providing the students a comprehensive introduction to the areas of security analysis and portfolio management and equipping them with advanced tools and techniques for making profitable investment decisions. In Addition this subject will aid students to analyze the value assets such as stocks and bonds, manage investment portfolios, optimally diversify portfolios, allocate investments into stock and bond portfolios in accordance with a person's risk preferences, measure the riskiness of a stock or a portfolio position, adjust the value of an asset to take into account the riskiness of the asset. Course Outcome: After successful completion of the course, students will able to CO1: UNDERSTAND the key terms associated with the Investments, Portfolio Management CO2: APPLYING various Technical Analysis tools for Stock Market Investments CO3: DESCRIBE the various Fundamental Analysis required for analyzing the Industry. CO4: OUTLINING various Capital Market Theories for assessing Risk and Returns from the Shares CO5: EVALUATING and MEASURING through popular Portfolio Performance Index Models CO6: ANALYZING and JUDGING the Financial Position of the Company through Annual Report. C07: Describe the steps of the portfolio management process. CO8: Analyze and evaluate the performance of an investment manager. CO9: Explain the concept of market efficiency. CO10: Explain how asset prices should be determined according to some of the main financial theories. CO11: Explain how derivatives products can be used in portfolio management.

Course Contents UNIT-I Introduction to Investments 09 Hours

Meaning of investment – speculation and Gambling – Investment avenues - Types of investors – Investment objectives – The investment process – Security Analysis – Meaning of security – Types of securities – Meaning of security analysis – Unit 2: Risk and Return – Computation of return – Meaning and definition of risk – Types: (Systematic risk- Market risk, Purchasing power risk, Interest rate risk, Unsystematic risk- Business risk (Internal, External), Financial risk) – Minimizing risk exposure

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

UNIT-II Fundamental Analysis 08 Hours Economic analysis: Factors in Domestic and International economy – Economic forecasting and stock- investment decisions – – Macroeconomic activities and security markets, The Cyclical Indicator Approach, Monetary Variables Industry analysis: Industry classification schemes –Classification by product and according to business cycle – Key characteristics in industry analysis – Industry life cycle – Sources of information for industry analysis. Industry Analysis – Business Cycles and industry sectors, Evaluating Industry life cycle, analysis of industry competition and industry rate of returns Company analysis: Sources of information for company analysis (Internal, External) – Factors in company analysis – Operating analysis – Management analysis – Financial analysis – Earnings quality. Company Analysis, SWOT Analysis, Analysis of Financial Statement and Stock Valuation

Technical Analysis 09 Hours UNIT-III Technical Analysis - Meaning and Assumptions of technical analysis – Trend lines and their significance – Market indicators – The Dow theory – Market indices – Mutual fund activity – Confidence level – Price indicators – Support and Resistance levels – Gap analysis - New high-low – The most active list – Moving averages of stock prices – Volume indicators- Price-volume relationship – Short selling – Breadth of market (Advance/Decline) – Odd lot trading – Oscillators – Relative Strength Index (RSI) – Rate of Change (ROC) –Charting – Types of price charts – Price patterns. .

UNIT-IV Portfolio Management 08 Hours Efficient Market Hypothesis (EMH) – Random Walk theory – Forms of EMH – EMH and empirical findings – Implication of EMH on fundamental and technical analysis – Market inefficiencies. Portfolio Analysis – Selection and Evaluation – Meaning of portfolio – Reasons to hold portfolio – Diversification analysis – Markowitz’s Model – Assumptions – Specific model – Risk and return optimization – Efficient frontier – Efficient portfolios – Leveraged portfolios – Corner portfolios – Sharpe’s Single Index model – Portfolio evaluation measures – Sharpe’s Performance Index – Treynor’s Performance Index – Jensen’s Performance Index.

UNIT-V Capital Market Theory 08 Hours Capital Market Theory – CAPM theory: Assumptions – CAPM Model – Capital Market Line (CML) – Security Market Line (SML) – Evaluation of securities – Present validity of CAPM – Arbitrage Pricing Theory (APT) – Assumptions – APT model – AP equation – Factors affecting return – APT and CAPM

BOOKS:

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

Text Books: T1. Donald E. Fischer Ronald J. Jordan, Security Analysis and Portfolio Management, Prentice-Hall of India T2. Security Analysis And Portfolio Management by V. Gangadhar Anmol Publications T3. Security Analysis And Portfolio Management by S Kevin, Prentice hall of India. T4 Ramanujan, S. Mergers: The New Dimensions for Corporate Restructuring. Tata McGraw Hill. T5 Khan & Jain, Financial Management,TATA Mc Graw Hill T6 I. M. Pandey, Financial Management, Vikas Publication T7 Aswath Damodaran, Corporate Finance, Theory and Practice, Wiley Publication T8 Ravi Kishore, Financial Management, Taxman Publication

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2118A-FIN] Advance Technical Analysis (Specialisation Elective 3)

Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks Total : 50 Marks Prerequisites Courses: Students must have Basic knowledge of Equity Market, Capital Market, Functioning of Stock Exchanges, Portfolio Management. Course Objective: This course is designed to help the students to develop the practical skills in trading stock using advance concepts, tools and techniques of technical analysis to become a successful trader. This program is designed to equip the participants to understand & use all technical tools & Indicators. The course enable the student to apply Technical Analysis on any Trading Instrument ie Stocks, Commodity, Forex Etc. Thus, this subject will aid student in understanding Methods for identifying trends and turning points, Develop self trading platform by using a set of indicator, Method for price forecasting, Understanding charts and their patterns for buy-sell decisions, Learn all candles, patterns and indicators and many more. Course Outcome: After successful completion of the course, students will able to CO1: UNDERSTAND and REMEMBER the key terms and terminology associated with the Technical Analysis CO2: ASSESSING The uniqueness of the pattern occurrences of Equity Stock Price Charts. CO3: COMPARE and CONTRAST Fundamental Analysis and Technical Analysis. CO4: PREDICTING Equity Share Price Movements by ANALYSING Charts CO5: DETERMINE how Price, Volume are used in Technical Analysis to PREDICT Price Movements CO6: DISCUSS the Key Indicator series and its attempt to track the direction of the market CO7: How to DISTINGUISH between the different Indicators

Course Contents UNIT-I Introduction to Technical analysis 06 Hours Technical Analysis- Meaning, Basic Assumptions, Rationale of Technical Analysis, Strengths and Weakness of Technical Analysis, Difference between Fundamental and Technical Analysis, Dow Theory – Assumptions, Study of past Prices and Volumes, Charts types – Bar Charts, Point and Figure Charts, Candle Stick Charts, Concept of Support and Resistance, Trend – Meaning and Types of Trend, Key skills required to identify a trend.

UNIT-II Candle Charts 06 Hours Introduction to Japanese Candlestick basic technique, different type of candle stick charts and patterns covering Bullish Reversal, Bullish Continuation, Bearish Reversal, Bearish Continuation and Candlesticks that Reflect Indecision (Head and Shoulder, Inverted Head and Shoulder, Hammer, Inverted Hammer, Bullish/Bearish Engulfing, Bullish/Bearish Harami, Piercing Line, Bullish Doji Star, Evening Doji Star, Bullish Meeting Lines, Three White Soldiers, Morning Star, Morning Star, Spinning Top, Dragonfly Doji, Gravestone Doji, Bullish Abandoned Baby, Marubozu etc.) Combining Japanese candlesticks with western

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

technical analysis to get powerful results, Concept of Moving Average – SMA and EMA, Mathematical Indicators – MACD, RSI and other leading indicators used for technical analysis

Patterns Study, DOW THEORY AND ELLIOT WAVE THEORY 06 Hours UNIT-III Fundamental Concepts, Fire wave patterns – Wave 1, dominant trend, Three wave pattern (corrective trend) – Wave A to C., Patent recognition and fractals, Elliot wave rules and guidelines, Fibonacci relationships, Fibonacci sequence, Golden Ratio, Golden Ratio, Fibonacci retracement, After Elliot, Rediscovery and current use, Criticism of Elliot Wave Theory

UNIT-IV Major Indicators & Oscillators 08 Hours What does a technical indicator offer, Why use indicator, Tips for using indicators, Types of indicator, Simple moving average, Exponential moving average, Trend following indicator, Moving average settings, Uses of moving average, Signals - moving average price crossover, Signals - multiple moving average, Oscillators, Relative strength index, Applications of RSI, Overbought and oversold, Divergence, Stochastic, William %R, Real life problems in use of RSI, Moving average convergence/divergence(MACD), What is the MACD and how is it calculate, MACD benefits, uses of MACD

UNIT-V Trading Strategies 08 Hours Risk Management through Technical Analysis – Need, Techniques used for Risk Management, Day Trading, Advantages of Day Trading, Risk of Day Trading, The psychology of technical analysis – crowd behavior, bull bear cycle, the psychology of fear and success. Strategies for Day Trading End of the Day Trading, Intraday Trading, Momentum Trading, Speculation etc. Trading Strategies for Equity, Commodities, Currency Futures and Derivatives. Importance of discipline in Trading, Qualities and Skills required for being successful as a trader, some of the world’s successful traders and techniques adopted by them. (12 Hours)

BOOKS: Text Books: T1. Poser, Steven W., Applying Elliott Wave Theory Profitably, John Wiley & Sons, Ltd T2. Murphy, John J., Technical Analysis of the Financial Markets, New York Institute of Finance T3. Mandar Jamsandekar , Trading and Technical Analysis Course: How to Trade Safely and Profitably, Kindle Edition

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2118B-FIN] Banking Regulations and Operations (Specialisation Elective 3)

Course Contents UNIT-I Basic Concepts 06 Hours Basic Concepts: Banking, Emergence of Banks – Global and Indian Perspective, Journey of Banking in India, Role of Banks as important Aids to Trade, Functions of Banks, Contribution in GDP and effect on Indian Economy.

. UNIT-II Types of Banks & Banking 06 Hours Types of Banks & Banking: Nationalized & Co Operative Banks, Regional Rural Banks, Scheduled Banks, Private Banks, Foreign Banks, Wholesale and Retail Banking, MUDRA Bank and Payment Banks.

Interest Rates by and for banks 06 Hours UNIT-III Interest Rates by and for banks: Differentiation in lending and borrowing rates, Interest as an important source of revenue of banks, various interest rates in funding schemes of banks, SLR, CRR, REPO and REVERSE REPO Rate

UNIT-IV Regulatory Framework 08 Hours Regulatory Framework: Banking Regulation Act, RBI Act, SEBI, IRDA, RBI regulations with regard to Nationalized & Cooperative Banks, Private Banks, Foreign Banks.

UNIT-V Funding & Recovery 08 Hours

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

Funding & Recovery: Sector Specific funding, short term and long term loans, MSME funding, Mortgage, Pledge & Hypothecation, Recovery of loans, Non- Performing Assets, Effect of NPA on bank’s profitability.

BOOKS: Text Books: T1. Banking - E.Dharmaraj – Scitech Publications T2 K.P.M. Sundharam, Money, Banking & International Trade - Sulltan Chand & Sons - New Delhi. T3 S.V. Vasudevan, Theory of Banking - S.Chand & Company Ltd., - New Delhi. T43. K.P.M. Sundharam, P.N. Varshney, Banking Theory Law & Practice - Sultan Chand & Sons - ND.

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2119A-FIN] Financing Rural Development (Specialisation Elective 4)

Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks Total : 50 Marks Prerequisites Courses: Students must have Basic knowledge of Indian Rural Economy, Indian Budget, Micro and Macro Economics, Basic Functions of Banking, Project Financing, Project Management, Capital Budgeting, Cost of Capital and Cost Benefit Analysis. Course Objective: This course is designed to help the students to create awareness amongst the students Rural indebtedness, Rural financial markets, Assessment of Rural credit, Poverty alleviation Programs, crop loan requirements.

Course Outcome: After successful completion of the course, students will able to CO1: UNDERSTAND the terms related to Rural Finance CO2: ASSESS the Credit Needs and worthiness of the borrowers. CO3: UNDERSTAND the socio-economic characteristics of Indian rural economy CO4: COMPREHEND the role agriculture in Indian economic development and the emerging issues in Indian agriculture. CO5: DETERMINING the technical, financial, commercial, social and economic feasibility of a Investment Project CO6: OUTLINING The various Government Initiatives involving Rural Bank Credit CO7: DETERMINING the Problems and Prospects in Rural Financing

Course Contents UNIT-I Basic Concepts of Rural Financial Services 06 Hours Introduction, rural indebtedness – causes – Magnitude and legislation – rural financial markets formal/informal Need and Nature of financial services, Rural credit needs, estimate of credit requirements. Financial services paradigm shift-supply vs. demand led financial services – selling vs. marketing – design and delivery of financial services understanding rural clientele, Area approach and Credit Planning: Lead Bank scheme – priority sector lending –Innovation in rural lending.

UNIT-II Assessment of Credit Needs 06 Hours Production credit – crop loan requirements– rescheduling in case of crop failure and recovery through sale of crops by tie up arrangements with marketing societies. Financing of Trade and Business: Appraisal of rural non- farm sector schemes – concepts of rural non- farm sector – importance in employment generation – Khadi and village industries, village and cottage industries, tiny industries, Draft rural industrialization policy of Govt. of India Entrepreneurship development programs, composite loan scheme.

Investment credit 06 Hours

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

UNIT-III Project approach and appraisal of investment – technical, financial, commercial, social and economic feasibility – cost benefit analysis and return on investment – determining bank loan, repayment schedule with built in monitoring and evaluation mechanism.

UNIT-IV Government Initiatives involving Bank Credit 06 Hours Poverty alleviation Programs/employment programs/ production oriented programs – rationale and philosophy, progress and impact, problems and deficiencies. IRDP, DWACRA, TRYSEM.SCAP/STAP, MNPA, JRY – Mehta Committee Report on IRDP.

. UNIT-V Problems and Prospects in Rural Financing 06 Hours

Problems and prospects in rural financing – sustainability and outreach – overdue – Examples of Rural Banking

BOOKS: Text Books: T1. Shantanu Saurab, Financial Inclusion and Rural Development,2017, Bharti Publications T2 Vasant Desai, Rural development In India, Himalaya publishing House T3 Pai Panandikar & NC Mehra, Rural Banking, National Institute of Bank Management, Pune T4 Ajit Singh, ‘Rural Development and Banking in India, Theory and Practice, Deep and Deep Publications, ND

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2119B-FIN] Financial Services (Specialization Elective 4)

Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks Total : 50 Marks Prerequisites Courses: Students must have Basic knowledge of Indian Capital Markets, Indian Money Market, Primary Markets, IPOs, Secondary Markets, Corporate Finance, Sources of Finance for Companies, Indian Stock Exchanges, Corporate Accounting. Course Objective: This course is designed to help the students to give an idea about fundamentals of financial services and players in financial sectors, create an awareness about merchant banking, issue management, capital markets and role of SEBI, make them understand the concept of leasing, hire purchase and factor and apprise them about different types of mutual funds and the institution involved

Course Outcome: After successful completion of the course, students will able to CO1 EXAMINE Financial Services management as an important and contemporary area of financial management. CO2 UNDERSTAND the various financial services and their future CO3 DETERMINE the most suitable financial service -Factoring CO4 To enable the students get FAMILIARIZED with Mutual Funds CO5 Making a deep UNDERSTANDING on credit rating and its regulatory. CO6: UNDERSTAND the terms related to Financial Services

Course Contents UNIT-I Basic Concepts of Financial Services 06 Hours Meaning and Importance; Constituents; Evolution of Financial Services in India; Regulatory Framework of Financial Services-Banking and Financing Services, Insurance Services, Investment Services, Merchant Banking and Other Intermediaries.

UNIT-II Mutual Fund and Venture Capital 06 Hours Meaning, Types, Emergence of MFs in India and Abroad and Constitution of MFs; Functions and Working of Asset Management Company and Mutual Funds; Venture Capital - Meaning, Origin, Growth and Functions of Venture Capital Funds/Companies in India; Operation of VCFs; Organization of Venture Capital Funds.

Leasing and Factoring Services 06 Hours UNIT-III Concepts and Essential Features; Types of Lease Agreements; Lessor’s Perspective; Factoring; Forfaiting and Bill Discounting –Concepts and Mechanism; Advantages and Performance in India. . UNIT-IV Merchant Banking and Underwriting 08 Hours

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

Origin and Growth in India; Services Rendered by Merchant Bankers; Code of Conduct for Merchant Bankers; Issue Management Services; Corporate Restructuring and Project Financing; Meaning and Recent Trends in Underwriting in India.

UNIT-V Credit Rating and Custodial Services 08 Hours

Meaning, Scope and Importance; Credit Rating Process; Credit Rating - Indian Scenario; Symbols Adopted by Indian Credit Rating Agencies; Credit Rating of Economies; Debt Securitization - Meaning and Importance; Process and Mechanism; Pricing of Securitization Instruments; Role of Special Purpose Vehicle (SPV); Depositories and Custodial Services in India.

BOOKS: Text Books: T1. Bhole & Mahakud, Financial Institutions and Market, TMH, New Delhi T2. V.A.Avadhani, Marketing of Financial Services, Himalayas Publishers, Mumbai T3. DK Murthy, and Venugopal, Indian Financial System, IK Int Pub House T4. Anthony Saunders and MM Cornett, Fin Markets & Institutions,TMH, ND T5. Punithavathy Pandian, Financial Markets and Services, Vikas, New Delhi T6. Vasanth Desai, Financial Markets & Financial Services, Himalaya, Mumbai T7. Meir Khan – Financial Institutions and Markets, Oxford Press. T8. Madura, Financial Markets & Institutions, Cengage, ND T9. Guruswamy, Merchant Banking and Financial Services, Tata McGraw Hill T10. Anil Agashe, Financial Services, Markets and Regulations, Himalaya Publishing House T11 M.Y. Khan, Financial Services, Tata Mcgraw Hill Publication Co., New Delhi. T12 Bhole, LM, Financial Services in India and Market-Structures, Growth & Innovation, Tata Mcgraw Hill, Delhi. T13 Machiraju, H.R., Merchant Banking-Principles and Practices, New Age International (P) Ltd., New Delhi.

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2115 HR] Organizational Development (Specialisation Core-5)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses : Students are expected be of graduate status, to have graduate level writing skills, creative and analytical thinking skills, effective reading skills, advanced learning skills, and a general understanding of problems faced by business managers..

Course Objective: The Objective of this course is to make the students understand the basic concepts of Organizational Development

Course Outcome:  Be able to establish the linkage between firm strategy and development of organization .  Be able to understand the need for different developmental practices in alignment with different business strategies .

On completion of the course, student will be able to– CO1: DESCRIBE the basic concepts related to strategies for organizational development etc. CO2: EXPLAIN in detail , all the theoretical concepts taught through the syllabus. CO3: PERFORM all the necessary Case Solutions . CO4: ANALYSE the situation and decide the key elements involved in the situation. CO5: EVALUATE the impact of the decision.

Course Contents UNIT-I Organization & its Environment 09 Hours

Meaning of Organization – Need for existence – Organizational Effectiveness – Creation of Value – Measuring Organizational Effectiveness – External Resources Approach, Internal Systems Approach and Technical approach – HR implications.

OD and Interventions 08 Hours UNIT-II Concept and Evolution; OD Interventions: Diagnostic Activities; Team Building; Sensitivity Training; Third Party and Inter Group Interventions; Educational and Structural Interventions; Indian Experiences of OD in Public and Private Enterprises.

UNIT-III Organizational Change 09 Hours Concept and Significance; Managing Change; Concept of Analyzing the Environment; Perspectives on

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

Change: Contingency; Resource Dependence; Population Ecology; Implications of Change.

08 Hours UNIT-IV Organizational Design

Organizational Design – Determinants – Components – Types – Basic Challenges of design– Differentiation, Integration, Centralization, Decentralization, Standardization, Mutual adjustment – Mechanistic and Organic Structures – Technological and Environmental Impacts on Design – Importance of Design – Success and Failures in design – Implications for Managers.

UNIT-V Organization Evolution and Sustenance 08 Hours

Organizational life cycle – Models of transformation – Models of Organizational Decision making – Organizational Learning – Innovation, entrepreneurship and Creativity – HR implications.

BOOKS:

Text Books : T1 : Smita Kher , Organisational Development , Nirali Publication T2 : Kavitha Singh , Organisational change and Development , Excel Books ,2010 T3 : T.V.Rao , Organisational Development

References Books : R1 : Kanter, R.M., Stein, B.A and Jick, T.D., The Challenge of Organizational Change, Free Press, New York . R2 : Cummings and Worley , Organisational Development and Change R3 : French and Bell , Organisational Development

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2116 HR] Current Trends in HR (Specialisation Core-6) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks

Course Objective: • To develop awareness towards the latest trends and prepare students for careers in the areas of human resources. • To develop skills required for handling the current trends in HR practices and understand the requirements of the industry. • To discuss issues relating to emerging HR trends and practices

Course Outcome:.

 Be able to understand the need for different latest trends in Human Resource Management

On completion of the course, student will be able to– CO1: DESCRIBE the basic concepts related to recent trends in Human Resource Management CO2: EXPLAIN in detail , all the theoretical concepts taught through the syllabus. CO3: PERFORM all the necessary Case Solutions . CO4: ANALYSE the situation and decide the key elements involved in the situation. CO5: EVALUATE the impact of the decision.

Course Contents UNIT-I Learning Organization 09 Hours Learning Organization, Meaning, Characteristics, Single-loop learning V/S Double loop learning. Creating a learning organization.

UNIT-II Knowledge Management And Managing Knowledge Workers 08 Hours Knowledge management meaning, challenges and recent trends, Human Resource Information system

UNIT-III Workforce Diversity 09 Hours Managing work force diversity – Challenges and issues- Gender, Age/generation, Skills.

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

UNIT-IV Digital HR 08 Hours

SMAC- Social media recruitment, Mobile recruitment Gamification, MOOCs, E – Learning: Challenges and issues Enterprise social network, Digital leadership

UNIT-V Case Studies 08 Hours Five or more case studies to be covered

BOOKS:

Text Books : T1 : Amar, A D , Managing knowledge workers: Unleashing innovation and productivity. Quorum books.

References Books : R1 : Mark, Easterby.,Loius & Arajo. (2010). Organizational learning and the learning organization. Sage Publication

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2117 HR] Talent Management (Specialisation Core-7)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks

Course Objective: The Objective of this course is to make the students understand the concepts related to Talent Management

Course Outcome:.

 Be able to understand the need for different aspects of Talent Management

On completion of the course, student will be able to– CO1: DESCRIBE the basic concepts related to strategies for Talent Management CO2: EXPLAIN in detail , all the theoretical concepts taught through the syllabus. CO3: PERFORM all the necessary Case Solutions . CO4: ANALYSE the situation and decide the key elements involved in the situation. CO5: EVALUATE the impact of the decision.

Course Contents UNIT-I Talent Management: Concept and approaches 09 Hours

Framework of talent management; Talent identification, integration, and retention.

UNIT-II Talent Management Practices and Process 08 Hours Building the talent pipeline; Managing employee engagement; Key factors and different aspects of talent management; Using talent management processes to drive culture of excellence; Talent management in India; Future directions in talent management practice and research.

UNIT-III Elements of Talent Management 08 Hours The element of Talent Management-The resourcing strategy- Attraction and retention policies and programs – Talent Audit – Role Development – Talent relationship management – Performance management – Total reward - Learning and development - Career management

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

UNIT-IV Talent Management Strategy 08 Hours

Talent Management Strategy Building the talent pipeline; Employee engagement; Employee engagement strategies; Talent management to drive culture of excellence, Leadership development

UNIT-V Contemporary Talent Management Issues and challenges 09 Hours

Employee Retention: Comprehensive approach to Retaining employees, Managing Voluntary Turnover, dealing with Job Withdrawal, Strategic Compensation plan for Talent Engagement, Defining the Elements of Total Rewards, Integrated Rewards Philosophy, Designing Integrated Rewards, Sustainable Talent Management and Reward Mode

BOOKS:

Text Books : T1: Shukla, R., Talent management: Process of developing and integrating skilled worker, Global India Publications

References Books : R1 : Berger, L. A. and Berger, D. R., The talent management handbook, McGraw-Hill Education India R2: Silzer, R. and Dowell , Strategy drive talent management: A leadership imperative, Publication of the Society for Industrial and Organizational Psychology. R3:. Hasan, M., Singh, A. K., Dhamija, S., Talent management in India: Challenges and opportunities, Atlantic Publishers & Distributors.

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2118A HR ] International Human Resource Management (Specialisation Elective-3)

Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites Courses Students are expected be of graduate status, to have graduate level writing skills, creative and analytical thinking skills, effective reading skills, advanced learning skills, and a general understanding of problems faced by business managers

Course Objective: The Objective of this course is to make the students understand the concepts related to international issues of Human Resource Management

Course Outcome: On completion of the course, student will be able to– CO1: Describe the basic concept of International Human Resource Management CO2: Interpret Managing and supporting international assignment CO3: Design International HR CO4: Analyze Key issues in international HR CO5: Evaluate Virtual Organization study: Field Study/ Desk Research Course Contents UNIT-I Introduction 05 Hours Defining international HR, difference between domestic and international HR, Variables determining difference between domestic and international HR, The path to global status, Talent management, International business ethics and HRM UNIT-II Managing and supporting international assignment 05 Hours Linking international assignments with organizational strategy, Staffing for international assignments, Issues in staff selection, selection criterion, The role of expatriate, the role of non-expatriate, dual career couples, are female expatriate different? role of the corporate HR function. UNIT-III International HR 05 Hours

Importance of pre departure training, programs, the effectiveness of pre departure training, developing staff through international assignments. Objectives of international compensation, key components of international compensation program, approaches to international compensation. Performance management in multinational, PM of international employees, Appraisal of international employees

UNIT-IV Key Issues in International HR 04 Hours Global Recruitment, Global Selection Process, Virtual Organization, Diversity Management

UNIT-V Virtual Organization study: Field Study/ Desk Research 05 Hours

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

Students to be divided in a group of 5 each. Each group to identify two organizations having presence in other country/countries and study their HR practices in the light of the above topics. This may be desk research or field visit. The groups will give hard copy of the work and also presentation.

BOOKS:

Text Books : T1.International Human Resource Management by Peter j Dowling, Device E Welch, 4th Edition. T2. International Human Resource Management by Hilary Harris, Chris Brewster and Paul Sparrow, VMP Publishers and Distributors T3. International Human Resource Management by K Aswathappa and Sadhna Dash , TMGH

References: R1: International HRM- A cross cultural approach, Terence Jackson, SAGE publication

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2118B HR]:Mentoring and Coaching (Specialisation Elective 3) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks

Course Objective: The Objective of this course is to make the students understand the concepts related to Mentoring and coaching.

Course Outcome: On completion of the course, student will be able to– CO1: Describe the basic concept of the Manager as a Coach and Mentor CO2: Construct Putting Coaching &Mentoring to Work: CO3: Explain the significance of Counseling CO4: Understand Counseling in terms of various situations. CO5: Analyze and Evaluate Field Study/ Desk Research

Course Contents UNIT-I The Manager as a Coach and Mentor 05 Hours What is coaching & Mentoring? Why & how it is so important? Making the transition from Manager to Coach/ Mentor UNIT-II Putting Coaching &Mentoring to Work: 05 Hours Dos and don’ts of Coaching & Mentoring, Putting it to work vis-à-vis Organizational Context, Selecting & Allotting Coaches and Mentors, Records, Feedback & Follow-up

UNIT-III Counseling 05 Hours

What is Counseling? Why & how it is so important, attending to? Performance Counseling, Personal and Family Wellbeing, Work-life balance to health problems

UNIT-IV Dos and Don’ts of Counseling 05 Hours Dos and Don’ts of Counseling : Understanding Psychometrics, Helping the individual to understand and help himself , Understand the situations and look at them with a new perspective and positive outlook, Helping in better decision making, Alternate solutions to problems, Coping with the situation and the stress.

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

UNIT-V Field Study/ Desk Research 04 Hours Field Study/ Desk Research: Student along with faculty are expected to study Mentoring, Coaching & Counseling practiced by the organizations in the area & prepare a report

BOOKS: R1: Making Mentoring Happen by Kathy Lace, Business & Professional Publishing Pvt. Ltd. R2: Coaching and Mentoring, Harvard Business School Press R3: Coaching, Counseling & Mentoring by Florence M. Stone, AMACOM, 1601 Broadway, New York R4: Improve Your Coaching & Training Skills by Patrick Forsyth, Kogan Page India Pvt. Ltd

Text Books : T1:Coaching & Mentoring by Jane Renton, Profile Books Ltd. ..

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2119A HR] Industrial Relation (Specialisation Elective 4)

Course Objective: The Objective of this course is to make the students understand the concepts, issues of Industrial Related Issues

Course Outcome:

CO1 : Describe the importance and concept CO2 : Illustrate Collective bargaining & Negotiation skills CO3: Explain Workers Participation and Various Committees CO4 : Explain the concept of productivity and Labour Welfare CO5: Describe Trade Union Act 1926

Course Contents UNIT-I Introduction of Industrial Relations 04 Hours Industrial Relations – Meaning relevance – forms of disputes – causes, Prevention and settlement of disputes in industrial unrest.

UNIT-II Collective Bargaining 05 Hours Collective bargaining – meaning – objectives – benefits. Conditions and essentials for successful collective bargaining – Negotiation.

UNIT-III Workers Participation , Various Committees 05 Hours

Workers participation in Management – meaning – objectives – factors influencing participation. Works committee, Joint Management Councils-Democratic supervision, employee director, Consultative supervision

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

UNIT-IV Productivity & Labour Welfare 05 Hours

Productivity an labour welfare-concept of productivity Measurement – factors affecting productivity

UNIT-V Trade Union Act 1926 05 Hours

Trade Union- Trade Union Act 1926 – important provisions, A brief study of trade unions at national level

BOOKS:

Text Books : 1. Labour Law by S.P.Jain 2. Labour Law by Malik 3. Industrial Relations – Ramaswamy 4. Industrial Relations - T.V. Rao 3. 5. Industrial Relations - Memoria 6. Industrial Relations - Sharma

Reference Books : 1. Introduction to Labour & Industrial Laws, Avatar Singh, LexisNexis 2. Labour &Industrial Laws by S.N.Mishra, Central law publication 3. Elements of Mercantile Law by N.D.Kapoor, Sultan Chand 4. Bare Acts

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2119B HR] Change Management (Specialisation Elective 4) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites Courses : . Students are expected be of graduate status, to have graduate level writing skills, creative and analytical thinking skills, effective reading skills, advanced learning skills, and a general understanding of problems faced by business managers.

Course Objective: The Objective of this course is to make the students understand the concepts related to Change Management

Course Outcome: CO1: Describe the basic Concept of Change CO2: Illustrate Organizational Change CO3:Application of various Model of Change Management CO4: Analyze and Evaluate through cases on leading to change CO5: Analyze various Challenges of Executing Change

Course Contents UNIT-I Introduction 05 Hours . Introduction: Definition of change, how people experience change?, Seven phases of change, shock and surprise, denial and refusal, rational Understanding, emotional acceptance, exercising and learning, Rationalization, integration.

UNIT-II Organizational Change 04 Hours

Organizational Change: Definition, Change: a managerial necessity, Areas of change, management of environment and technology, change and the manager, managing change from gender perspective

UNIT-III Model of Change Management 05 Hours Model of Change Management: The organizational development model, people management, Organizational politics and change, the learning organization.

UNIT-IV Case study on Leading to Change 05 Hours Leading Change: Leaders, heroes and Chief Executive officers. Student to study minimum two case studies

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

UNIT-V Executing Change 05 Hours Executing Change: Challenges of execution, Why does change Succeed / Fail? Minimum two case studies one each of successful execution and one of failure

BOOKS: R1 : Change Management by Andrew Pettigrew and Richard Whipp Infinity Books

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-IV

[MBA2115 OSCM] Maintenance Management (Specialization Core 5) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks

Course Objective: The Objective of this course is to make the students understand the basic concepts of Maintenance Management. To make students know various tools from operations, which would facilitate the decision making in business environment.

Course Outcome: On completion of the course, student will be able to– CO1: DESCRIBE the basic concepts related to Maintenance Management CO2: EXPLAIN in detail, all the theoretical concepts taught through the syllabus. CO3: PERFORM all the necessary calculations through the relevant numerical problems. CO4: ANALYSE the situation and decide the key operations concepts CO5: EVALUATE the Maintenance impact of the decision.

Course Contents UNIT-I Need and Importance of Maintenance Management 09 Hours Maintenance versus Aggregate production planning, Maintenance versus Scheduling, Maintenance versus Quality Control, Equipment Life Cycle, Measures of Maintenance Performance – Mean Time Between Failure (MTBF) and Mean Time to Repair (MTTR) , Availability

UNIT-II Requirements for Effective Maintenance Management 08 Hours

Catalogues of Equipment, Maintenance Policy, Maintenance Manual, Troubleshooting Mechanisms, Fault – tree Analysis, Maintenance Information Systems.

UNIT - III Need and Importance of Maintenance Management 09 Hours

Routine Inspection, Preventive Maintenance, Predictive Maintenance, Breakdown Maintenance, Planned Shutdowns / Major Overhaul, Equipment Replacement.

UNIT - IV Decision tools for Maintenance Management 08 Hours

Optimum Preventive maintenance policy, group replacement policy, equipment replacement decision, Spare parts management: Types of spares, Vital Essential and Desirable, Inventory planning for spares.

MBA SEMESTER - IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-IV

UNIT -V Total Productive Maintenance 08 Hours

TPM Overall equipment effectiveness , TPM Methodology , TPM implementation, Technology in maintenance

BOOKS:

Text Books : T1 Operations Management : Theory and Practice by Mahadevan, 2nd Edition, TMGH

T2 Operations Management by Norman Gaither & Greg Frazier, Cengage Learning, India Ed

References Books :

Production & Operations Management by Alan Muhlemann, John Oakland, Keith Lockyer, Macmillan India Ltd.

MBA SEMESTER - IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-IV

[MBA2116 OSCM]: Lean Manufacturing (Specialization Core 6) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks

Course Outcome: On completion of the course, student will be able to– CO1: DESCRIBE the basic concepts related to Lean Management CO2: EXPLAIN in detail, all the theoretical concepts taught through the syllabus. CO3: PERFORM all the necessary calculations through the relevant numerical problems. CO4: ANALYSE the situation and decide the key operations concepts CO5: EVALUATE the Lean impact of the decision.

Course Contents UNIT-I History and Modern Applications of Lean Manufacturing 08 Hours

Popularity of MRP systems and their impact on organizations, Pre-computer Inventory Management tools, Rethinking the MRP Model, The search for Holy Grail of Manufacturing, Lean Manufacturing Model, Kanban Methodology, Sequencing production one piece at a time on the Lean Line, The benefits of embracing lean methodologies for manufacturing, Lean Manufacturing Challenges to the MRP paradigm, The continuous evolution to Lean Manufacturing, The Internet and E-commerce technologies.

UNIT-II Understanding Products, Processes and Demand: 08 Hours

Determining the scope of initial Lean Manufacturing Implementation Area, Selecting parent parts for the lean line, Establishing the capacity to meet the demand volume of lean implementation area, Sources for determining demand, Documenting the Process flow and establishing mixed product families, Factors impacting throughput volume, Identifying process Demand Levels and Establishing Takt, Numerators and Denominators of Takt time, Documenting process Work elements and quality criteria, Nonvalue added activity and quality considerations, summing the total time of the process.

MBA SEMESTER - IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-IV

UNIT - III Line Layout and Work Station Identification with Process 09 Hours Linking and Balancing

The consequences of imbalance, The Lean approach to Achieving Balance, Calculating resource requirements, Defining Resources, The physical layout of resources, Assigning tasks for each workstation, the in-process Kanban Signalling methodology, Discipline for maintaining workstation balance, Designing 5S into the line design.

UNIT - IV Kanban Strategies 08 Hours The in-process Kanban, The Single Card Kanban System, The Multiple Card Kanban System, Managing inventory with the Kanban System: The advantages & disadvantages of Kanban System, Kanban manager job responsibilities.

UNIT -V Managing the Lean Manufacturing Line 09 Hours

Managing Line Output to Match Customer Demand, Establishing Customer Response policy, Suboptimizing the Lean line to meet daily rate of demand, flexible operators, Rewarding for Flexibility, Rewarding for Linear Performance, Resistance to change.

BOOKS:

Text Books : Lean Manufacturing Implementation by Dennis P Hobbs, Cengage Learning Co-published with APICS. Simplified Lean Manufacture – Elements, Rules & Implementation by N Gopalkrishnan, PHI.

References Books : Production & Operations Management by Alan Muhlemann, John Oakland, Keith Lockyer, Macmillan India Ltd.

MBA SEMESTER - IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-IV

[MBA2117 OSCM]: Six Sigma (Specialization core 7)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks

Course Objective: The Objective of this course is to make the students understand the basic concepts of six sigma Management. To make students know various tools from operations, which would facilitate the decision making in business environment.

Course Outcome: On completion of the course, student will be able to– CO1: DESCRIBE the basic concepts related to Six sigma Management CO2: EXPLAIN in detail, all the theoretical concepts taught through the syllabus. CO3: PERFORM all the necessary calculations through the relevant numerical problems. CO4: ANALYSE the situation and decide the key operations concepts CO5: EVALUATE the six sigma impact of the decision. Course Contents

UNIT-I Enterprise-Wide Deployment 09 Hours

Brief history of performance initiatives- Quality Control, TQM, Cost of Quality, Customer quality Management, SPC, Reengineering, Six Sigma, Theory of Constraint, Lean manufacturing

UNIT-II DMAIC Model for Implementing Six Sigma 08 Hours

Generating Solutions, Random Simulation, Six Thinking Hats, Mind Mapping, Challenge Assumptions, Decision Making Tools for Selecting Solutions – Pairwise Ranking, Solution Matrix, Force Field Analysis, Costs and Benefits, Pilot Plan, Potential Problem Analysis – Mistake Proofing, Risk Assessment Matrix and Control Assessment Matrix, FMEA, Contingency Plan, Verification Plan, Tollgate Questions

UNIT - III Six Sigma Impact Measurement 09 Hours Lack of Clear Goals and Metrics linked to Measurable Business Goals, Mismatches between Traditional Accounting and Improvement Campaigns. Metrics That Impact – Revenue Growth, Cost Savings, Productivity Improvement, Reduced Cost of Poor Quality, Cash Flow Improvement, Faster product / service cycle times, Freed up engineering and /or sales / service time, Freed up other indirect time, Cost avoidance savings. Seven Elements of Six Sigma Scorecard

MBA SEMESTER - IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-IV

UNIT - IV Six Sigma In Non-Manufacturing Environments 08 Hours MSA in the DMAIC Cycle. MSA Psychology. Why Non-Manufacturing Processes are Different, MSA Repeatability & Reproducibility (R&R) Studies. Gauge R & R. Comparison of MSA Acceptance Criteria

UNIT -V Projects in Six Sigma-Use of DMAIC Cycle 08 Hours

Discussion on four projects in six sigma

BOOKS:

Text Books : 1. The Six Sigma Black Belt Handbook by MacCarty, Daniels, Bremer and Gupta, TMGH, 2010 Edition 2. Juran Institute’s Six Sigma Breakthrough and Beyond by De Feo and Barnard, TMGH. 3. What is Six Sigma? by Peter Pande, TMGH Six Sigma Management by Blashka, TMGH 4. All about Six Sigma by Warren Brussee, TMGH

References Books : TPS-Lean Six Sigma by Hubert Ramprasad, Sara Books Pvt.Ltd.

MBA SEMESTER - IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-IV

[MBA2118A OSCM] Challenges and Opportunities in Operations Management (Specialization Elective 3) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Course Objectives :

To make the student understand the ways of managing risk in Operations Management To introduce various Environmental , Ethical and Technological issues in Operations Management To introduce Global Reporting Initiatives, SA 8001, CSR, CDM, CT concept

Course Outcome: On completion of the course, student will be able to– CO1: DESCRIBE the basic concepts related to Operations Management CO2: EXPLAIN in detail, all the theoretical concepts taught through the syllabus. CO3: PERFORM all the necessary calculations through the relevant numerical problems. CO4: ANALYSE the situation and decide the key operations concepts CO5: EVALUATE the Technological issues.

UNIT-I Managing Risk in Operations 05 Hours Concepts and framework of Risk Management, COSO enterprise risk management, Risk standard AS/NZ 4360, M-o-R: Management of Risk Framework, Risk in the key decision areas of operations: Inventory management, Information technology, Process Technology, Operating planning and capacity management, Maintenance and servicing, Risk in service operations, Occupational Health and Safety, Environmental risk, Operations and corporate risk

UNIT-II Overview of Technological, Ethical and Environmental issues 06 Hours

Global challenges , Defining Technological options for the achieving Goals to combat the risks based on SWOT, Concept of Business ethics & CSR , Environmental – Introduction to GHG trading , Defining control against budgeting for identified impacts & risks for Quality, environment, safety, & global trading

UNIT - III Global Reporting 06 Hours Business advantage with global reporting , Guidelines G 3 for sustainability, Study of any published report like Siemens, Social accountability aspect in Business across the borders , Case study in Indian industry for CSR

UNIT - IV Sustainability in Operations 06 Hours

What is sustainability? Development of the concept of sustainability, Accepted definitions, What make sustainable practices successful, What is a sustainable practice, Quality and Excellence, Strategic

MBA SEMESTER - IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-IV

connection , Business Case for sustainability, Building sustainability – the role of operations function, New capabilities of operations management to support sustainability,

UNIT –V Social Accountability 05 Hours

SA 8001, Considerations in identifying & mitigating child labour, Considerations in investigating un fair wages complaint, Considerations in investigating Discrimination related complaints , Consideration for recording and monitoring home workers and/ time logging for piece rate.

BOOKS:

Text Books 1. Operations Management: An Integrated Approach by Danny Samson and Prakash Singh, Cambridge University Press. 2. Ethics and Corporate Social Responsibility: Why Giants Fall by Ronald R. Sims

Reference Books - 1. The Kyoto Protocol: International Climate Policy for the 21st Century by Sebastian Oberthür and Hermann E. Ott

2. The Clean Tech Revolution: Discover the Top Trends, Technologies, and Companies to Watch by Ron Pernick and Clint Wilder

MBA SEMESTER - IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-IV

[MBA2118B OSCM]: Quality Management Standards (Specialization Elective 3) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Course Objectives To introduce various management system standards. To explain the implementation and role of MR for IMS. To help the students understand the implementation of IMS through cases in services and manufacturing.

Course Outcome: On completion of the course, student will be able to– CO1: DESCRIBE the basic concepts related to QUALITY Management CO2: EXPLAIN in detail, all the theoretical concepts taught through the syllabus. CO3: PERFORM all the necessary calculations through the relevant numerical problems. CO4: ANALYSE the situation and decide the key operations concepts CO5: EVALUATE the Standards and its impact on the decision.

UNIT-I IMS – QMS, EMS, OHSAS, TS 05 Hours Introduction to core tools and TS 16949, Introduction to CMMI, Introduction to EFQM, Implementation requirements for certification.

UNIT-II QMS Standards 06 Hours

Key clauses - 4.1 Process & documentation, 5.0 Top management , Organization and Role of MR, 6.0 Resource management, 7.0 Process control from Contract review to Calibration, 8 Monitoring measurement and improvement

UNIT – III EMS Standards 06 Hours

Key clauses -4.1General requirement, 4.2 Policy, 4.3 Planning – registers , objectives & programs, 4.4 Implementation and operation, 4.5 Checking

UNIT - IV OHSAS 18001:2007 Standards 06 Hours

Key clauses -4.1 General requirement, 4.2 Policy, 4.3 Planning – registers , objectives & programs, 4.4 Implementation and operation, 4.5 Checking

UNIT -V Study of Apex manual & Procedural manual for QMS 05 Hours

MBA SEMESTER - IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-IV

Service and Manufacturing set up, Study of Apex manual and procedural manual for EOHS, Study of core tools implementation requirement, Study of ERP, Legal register, Risk register and Impact registers and various programs & monitoring programs and SOPs & their inter relation

BOOKS:

Text Books :

1. ISO 9004 :2002 2. ISO 14001 :2004 3. OHSAS 18001: 2007 4. TS 16949:2002 5. EFQM model

Reference Books

1. Operations Management: An Integrated Approach by Danny Samson and Prakash Singh, Cambridge University Press.

MBA SEMESTER - IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-IV

[MBA2119A OSCM] Financial Perspective in Operations Management (Specialization Elective 4) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks

Course Objectives: To highlight the importance of cost management as a key to profitability and the key to successful Operations Management To underline the role of cost management from a strategic perspective. To teach the identification of key cost drivers and defined process of managing operational costs. Course Outcome: On completion of the course, student will be able to– CO1: DESCRIBE the basic concepts related to Financial Perspective in operations Management CO2: EXPLAIN in detail, all the theoretical concepts taught through the syllabus. CO3: PERFORM all the necessary calculations through the relevant numerical problems. CO4: ANALYSE the situation and decide the key operations concepts CO5: EVALUATE the Standards and its impact on the decision.

UNIT-I Cost Management 05 Hours Cost management tools-life cycle costing, target costing, kaizen costing, JIT & theory of constraints, BPR and bench marking. Working Capital Management –Concept, Components, Scope, Practical applicability.

UNIT-II Activity Based Costing 06 Hours

Concept and basic knowledge, applicability, Limitations, Simple Numericals. Cost Concepts, behavior, type, allocation, apportionment and absorption along with nature, applicability and limitations of Job & Process Costing UNIT - III Budgeting 06 Hours Budgeting – nature, administration and effectiveness; budgeting cycle; activity-based budgeting; kaizen approach; ZBB; performance budgeting; human aspects of budgeting

UNIT - IV Capital Budgeting 06 Hours

The Capital Budgeting Concept & Process - An Overview, Generating Investment Project Proposals, Estimating Project, After Tax Incremental Operating Cash Flows, Capital Budgeting Techniques, Project Evaluation and Selection - Alternative Methods, Potential Difficulties ,Project Monitoring – Progress Reviews and Post - Completion Audits, Problem of Project Risk, Total Project Risk, Capital Rationing , Decision Tree.

MBA SEMESTER - IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-IV

UNIT -V Project Cost Estimate and Risk Analysis 05 Hours Cost of project, Components of capital cost of a project, Project Risk Analysis, Project Organization. Project Evaluation and Audit: Sources of financing, Role of Financial Institutions in project financing, Data required for calculation of NPV, PI, IRR, BCR, NBCR, Project cost overruns and cost control, Phases of post audit, Type of post audit, Project closure.

BOOKS:

Text Books:

Financial Management by I.M. Pandey, Vikas Publications, 10th Edition Financial

Management by M.Y.Khan & P.K.Jain, TMGH., 5th Edition

Project Management by K. Nagarajan, New Age Publications, 2nd Edition

Reference Books: Financial Management by Rajiv Shrivastava & Anil Mishra, Oxford Publication,2nd Edition

Corporate Financial Management by Arnold Glen, Pearson Publication

MBA SEMESTER - IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-IV

[MBA2119B OSCM] World Class Manufacturing (Specialisation Elective 4)

Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total : 50 Marks Course Objectives To bring out the relevance and basics of World Class Manufacturing. To highlight the current state of Indian Manufacturing To provide a road map for World Class Manufacturing

Course Outcome: On completion of the course, student will be able to– CO1: DESCRIBE the basic concepts related to Financial Perspective in operations Management CO2: EXPLAIN in detail, all the theoretical concepts taught through the syllabus. CO3: PERFORM all the necessary calculations through the relevant numerical problems. CO4: ANALYSE the situation and decide the key operations concepts CO5: EVALUATE the Standards and its impact on the decision.

UNIT-I World Class Manufacturing and the Information Age 05 Hours

The emergence of the Information Age, Competing in the Information Age, Business challenges of the Information Age, Operating Environment of the Information Age, India’s global Competitiveness and Manufacturing Excellence, World Class Manufacturing and the Information Age Competition, Manufacturing Challenges of the Information Age – Time based competition, Managing knowledge, Problems in the Manufacturing Industry – Coordination, Need for Control, Fragmented Information Infrastructure, Insufficient processability of available information

UNIT-II Gaining Competitive Advantage through World Class 06 Hours Manufacturing Manufacturing Excellence and Competitiveness, What is World Class Manufacturing? Hall’s Framework of Value-added Engineering, Schonberger’s framework of World Class Manufacturing, Gunn’s model of World Class Manufacturing, Maskell’s model of World Class Manufacturing, America’s best plants model of World Class Manufacturing, Malcolm Baldrige National Quality Award, The Philosophy of World Class Manufacturing, The Evolution of World Class Manufacturing, The first principles of World Class Manufacturing, The Practices of World Class Manufacturing, Quality in World Class Manufacturing UNIT - III Systems and Tools for World Class Manufacturing 06 Hours The integration imperative, Overview of systems and tools, Making sense of the manufacturing alphabet soup, Information management tools, Material processing and handling tools. Information management tools – Product and Process Design Tools, Bar Code Systems, Kanban, SQC, Business Integration and Decision Support Tools. Material processing and handling tools – Flexible Manufacturing Systems, Rapid Prototyping, Lean production tools, Poka Yoke, SMED. An assessment of Manufacturing systems and tools.

MBA SEMESTER - IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-IV

UNIT - IV World Class Manufacturing 06 Hours

The Indian Scenario: Competitiveness of Indian Manufacturing, Manufacturing Performance and planned strategies of Indian Manufacturing firms, Manufacturing readiness of Indian Firms, Manufacturing Objectives and strategy, Usage of management tools and technologies, Manufacturing Management Practices, The Manufacturing.

UNIT -V Leading India towards World Class Manufacturing 05 Hours

Business Strategy and Global Competitiveness, Generic Manufacturing Strategies for the Information Age, Developing strategic thinking in manufacturing, Issues in Strategic planning for World Class Manufacturing, Barriers to using IT strategically, Strategic Planning Methodology for World Class Manufacturing, Implementing the World Class Manufacturing Plan, Need for performance measurement – The PO-P System, The TOPP System,

BOOKS:

Text Books: World Class Manufacturing – A Strategic Perspective by B S Sahay, K B C Saxena, Ashish Kumar, Macmillan Publishers India Ltd., 1st Ed. World Class Manufacturing by K. Sridhara Bhat, Himalaya Publishing, 1st Ed

Reference Books:

Making Common Sense Common Practice – Models for Manufacturing Excellence by Ron Moore, Elsevier Pub., 3rd Ed. Competitive Manufacturing Management by John Nicholas, TMGH, 2nd Edition

MBA SEMESTER - IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2115 ITBA] Business Analytics and Statistical Functions using R (Specialisation Core-5)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Course: Basic knowledge of Data storage. Course Objective: To enlighten the students with the Concepts & Practical dynamics of the R Programming and its application in the area of Business Analytics.

Course Outcome: After successful completion of the course, students will able to CO1: DEFINE the various concepts, terms in Business Analytics and R programming tools. CO2: EXPLAIN in detail about control structures in R and Descriptive analytics. CO3: ILLUSTRATE data visualization with different types of graphs. CO4: EXAMINE the data and derive statistical inference using Hypothesis testing. CO5: ANALYZE the data and perform predictive analytics using regression models.

Course Contents UNIT-I Foundations of Business Analytics & R 08 Hours Evolution of Business analytics, scope, Data for Business Analytics, Models in Business Analytics, problem solving with business analytics, Analytics on R tools: Introduction to R, R Studio (GUI): R Windows Environment, introduction to various data types, Numeric, Character, date, Data declarations, Data frame, Array, Matrix, vectors, Lists etc., Reading Datasets, Working with different file types: .txt,. csv etc. Importing & Exporting data sets, and Combining Datasets.

UNIT-II R Control Structures & Descriptive Analytics 10 Hours If-statement, if-else-statement, While statement, for loop, case loop, repeat loop, introduction to functins, argument passing, calling functions, R-packages, R-loop Descriptive Analytics: Descriptive Statistical measures - Populations and samples, Statistical notations, Measures of Location, Measures of Dispersion, and Measures of Association.

UNIT-III Data Visualization & Statistical Inference 08 Hours Introduction to R-Graphs, R-charts, R-Scatter plots, R-histograms, Statistical Inference: Hypothesis testing, one-Sample Test, Two-Sample Test, Two tailed Hypothesis for mean, ANOVA. Case study on business(Marketing/sales etc)

UNIT-IV Predictive Analytics 08 Hours Simple Linear regression, Multiple Linear regression, Residual Analysis, Building regression models, Regression with categorical Independant variables. Case study on busines (Marketing/sales etc).

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

UNIT-V SQL using R 08 Hours Introduction to SQL, introduction to database, types of databases, types of data, SQL standards, SQL DDL & DML commands, Connecting R to SQL databases. Excel and R integration with R connector etc., Case study. BOOKS: Text Books: T1. James Evan, Business Analytics- Methods, Models, and Decisions (2nd Edition), Pearson, 2013. (Chapters: 1, 2, 4, 7, 8, 13) T2. R for Beginners, Emmanuel Paradis,Institut des Sciences de l’Evolution ´ Universit´e Montpellier II F-34095 Montpellier c´edex 05 France. T3. Gert H. N. Laursen, Business Analytics for Managers: Taking Business Intelligence Beyond Reporting, Wiley (2nd Edition),2010. T4. S. Christian Albright and Wayne L. Winston, Analytics: Data Analysis and Decision Making, Sixth Edition, 2014. T5. Regression Analysis with R: Design and develop statistical nodes to identify unique relationships within data at scale, Pact series, Jan 2018.

Reference Links : R1: The R Project for Statistical Computing, https://www.r-project.org R2: https://cran.r-project.org › web › packages › available_packages_by_name

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2116 ITBA] Tableau (Specialisation Core-6)

Course Objective: This course is designed to provide insights of data analytical tool – Tableau.

Course Outcome: After successful completion of the course, students will able to CO1: DEFINE Tableau terminology and SHOW how to Connect to your data, Edit and save a data source. CO2: ILLUSTRATE the use of the Tableau interface to effectively create powerful visualizations and charts. CO3: MAKE USE OF statistical techniques to analyze your data, parameters and input controls to give users control over certain values. CO4: INTEGRATE data sources using data blending and Combine data from multiple tables in the same data source using joins. CO5: CREATE basic calculations including basic arithmetic calculations, custom aggregations and ratios, date math, and quick table calculations.

COURSE CONTENTS UNIT-I Data Connections 09 Hours

Data Connections: Tableau terminology, Tableau interface/paradigm, Create and save data connections, Create a live connection to a data source, Explain the differences between using live connections versus extracts, Create an extract, Save metadata properties in a .TDS, Modify data connections, Add a join, Add a blend, Add a union, Manage data properties, Rename a data field, Assign an alias to a data value, Assign a geographic role to a data field, Change data type for a data field (number, date, string, boolean, etc.), Change default properties for a data field (number format, aggregation, color, date format, etc.)

UNIT-II Organizing & Simplifying Data 08 Hours Organize data and apply filters, Filter data, Sort data, Build groups, Build hierarchies, Build sets, Add a filter to the view, Add a context filter, Add a date filter, Apply analytics to a worksheet, Add a manual or a computed sort, Add a reference line or trend line, Use a table calculation. UNIT-III Field & Chart Types 09 Hours

Discrete v. continuous, Measure Names and Measure Values, Generated Fields, Use bins and histograms, Heat maps, Tree maps, Bullet graphs, bar chart, line chart, stacked bar, Combined Axis Charts, Dual Axis Charts, Scatter Plots, Data Highlighter, Cross tabs, Motion charts, Bar in bar charts, Box plots, Gantt Bar

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

Charts, Paretos, Sparklines, geocoding , spatial visualizations of non-geographic data, Using titles, captions and tooltips, Editing axes, Mark labels and annotations.

UNIT-IV Calculations 08 Hours Manipulating string and date calculations, Create quick table calculations, Use LOD calculations; types of LOD calculations, Use Ad-hoc calculations, Work with aggregation options, Build logic statements, Build arithmetic calculations, Build grand totals and sub-totals, Use calculations in join clauses, Create a calculated field (e.g. string, date, simple arithmetic), Add a parameter. UNIT-V Sharing Insights 08 Hours Format view for presentation, Use color, Use bolding, Use shapes, Change size of marks, Select fonts, Create and modify a dashboard, Create a dashboard layout, Add interactive or explanatory elements, Add dashboard actions, Modify existing dashboard layout for mobile devices, Create a story using dashboards or views, Share a twbx as a PDF, Share a twbx as an image.

BOOKS: Text Books: T1. Mastering Tableau, David Baldwin T2. Communicating Data with Tableau: Designing, Developing, and Delivering Data Visualizations, Ben Jones T3. Learning Tableau, Joshua N. Milligan T4. Practical Tableau: 100 Tips, Tutorials, and Strategies from a Tableau Zen Master, Ryan Sleeper

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2117 ITBA] Enterprise Resource Planning ( Specialisation Core-7)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses: Course Objective: 1. To acquire in-depth knowledge of ERP as a prime Application Software product. 2. To learn operational aspects of ERP implementation and support 3. To know features of important ERP modules 4. To learn, through case studies, practical aspects of ERP in various industries

Course Outcome: After successful completion of the course, students will able to CO1: DEFINE the key terms associated with ERP. CO2: UNDERSTAND ERP Implementation cycle CO3: DESCRIBE the various ERP functional modules. CO4: OUTLINING various Enterprise applications CO5: ANALYZING ERP case study.

Course Contents UNIT-I Enterprise Resource Planning 09 Hours

What is ERP? - Features of ERP (Basic and Advanced) – ERP Architecture – ERP Need Analysis – Return on Investment for ERP .

ERP Implementation and Support 08 Hours UNIT-II

ERP Life Cycle, Methodologies and Strategy – Vendor and Software Selection –Business Process Re- engineering related to ERP - Implementation Process – Change Management – Post Implementation Support, Maintenance, Security

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

UNIT-III ERP Functional Modules 09 Hours

Human Resource Management - Accounting and Finance - Procurement, Inventory Control - Production Planning, Operations Sales, Customer Relationship Management , e-Commerce .

UNIT-IV ERP Technology Areas, Enterprise 08 Hours Applications Portal and Content Management, Data Warehousing and Data Mining, Business Intelligence and Analytics - Emerging Trends in ERP Applications

UNIT-V ERP Case Studies 08 Hours

Case Studies of ERP Implementation in Manufacturing and Service Sectors

BOOKS: Text Books: T1. Enterprise Resource Planning, Ray, Tata McGraw Hill T2. ERP Demystified, Alexis Leon, Tata McGraw Hill T3. Enterprise Resource Planning, A Managerial Perspective, Goyal, Tata McGraw Hill

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2118A ITBA] Social Media and Web Analytics (Specialisation Elective 3)

Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks Total : 50 Marks Prerequisites Courses: Basics knowledge on Business Intelligence and Programming Experience in R/Python. Course Objective: 1. Learn Web & Social media analytics 2. Understand Email marketing, Data Functionalities

Course Outcome: After successful completion of the course, students will able to CO1: Define the key terms in Social Media Analytics, Web Analytics and Text Analytics CO2: Explain the applications of Social Media Analytics, Web Analytics and Text Analytics in multiple business domains and scenarios CO3: Develop a thought process to harness the power of social media analytics to improve website or business CO4: Analyse Social Media Analytics and Web Analytics Tools C05: Select the right metrics for Social Media Analytics and Web Analytics

Course Contents UNIT-I Introduction to Web & Social Analytics 06 Hours Overview of web & social media. Importance of Social Media, Social Media Data Sources, Use of Social Media in Business. Need of using analytics, Web analytics technical requirements. Social media environment, Impact of social media on business, how to leverage social media for better services, current analytics platforms, Tools to analyse and measure social data (Facebook, Twitter, Instagram, LinkedIn, YouTube), Social Analytics and competitors, Strategy planning in Social Media Analytics. Types of Data on web: Structured and Unstructured. Example tools: Google analytics, Twitter analytics, Interest analytics, and LinkedIn Analytics.

UNIT-II Relevant Data & Its Collection 06 Hours Participating with people centric approach, organizing for social media, choosing focused Data sources & Social networks, collecting and understanding social media data, leverage qualitative data by understanding what, why and how much, usability alternatives, web enabled emerging user research, online surveys. Understand the discipline of social analytics, aligning social objectives with business goals, identify common social business objectives, developing KPIs; Standard vs Critical metrics. Bounce rate, exit rate, conversion rate, engagement, strategically aligned KPIs, Tactics to find out best web and social media metrics; Moving from strategy to execution, build scorecards & dashboards to track KPIs. Measuring Macro & micro conversions, Quantify Economic value, measuring success for non- ecommerce and B2B websites. Example tools R/Python/IBM tools.

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

UNIT-III Web & Social Media Analytics 08 Hours Explore & Evaluate - Dashboard, Relationships, Sentiments, Evolving Topics, Reports, Content creation & tracking, Competitive Intelligence analysis, website traffic analysis, search & keyword analysis, audience identification & segment analysis, optimizing social media strategy, Social media enablement audit, Understand signals and potential. Mashing Up Data from Disparate Sources; Integrate solution to share outcome with others.

UNIT-IV Data Analysis, Visualization and Exploration 08 Hours Data Preprocessing, Data Cleaning, Data transformation(Text and Numeric)Data Analysis techniques(structured data & unstructured data), Statistical analysis operations: Correlations, Correlation Matrices and Regression.Visulization Techniques: Line plots, Bar plots, Pie-chart, Donut charts, Histogram plot, Scatter Plot, Box & Whisker Plots, Network Diagrams for Unstructured data. Tools: R/Python/IBM.

UNIT-V Text Analytics 06 Hours Introduction to text Analytics, Processing and Understanding Text -Tokenization, Tagging Chunking, Stemming, Lemmatization, Applications of Text Analytics.

BOOKS:

Text Books : T1: Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kuashik T2: Web Analytics: An Hour a Day by Avinash Kuashik T3: Social, Web and Mobile Analytics (IBM ICE Publication) T4: Email Marketing for Dummies, by John Arnold, 2 nd Edition, Wiley Publications, 2011. T5: Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business by Brent Dykes T6: Practical Web Analytics for User Experience by Michael Beasley T7: Text Analytics with Python: A Practical Real-World Approach to Gaining Actionable Insights from your Data by Dipanjan Sarkar

Reference Books: R1: Social Media Mining – An Introduction text book by Cambridge University Press R2: Social Media analytics – Techniques and insights for extracting Business Value out of Social Media. R3: Face Book for Dummies, Jamie Crager, 2 nd edition, January 2014. R4: Social Media analytics-Effective tools for building, Interpreting and using Metrics: Marshal Sponder, 2012.ISBN:978-0-07-176862-7.

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2118B ITBA] Marketing Analytics (Specialisation Elective 3)

Course Objective: This course is designed to help the students to perform marketing analytic analyzing customer data.

Course Outcome: After successful completion of the course, students will able to CO1: DESCRIBE the use of Voice of the Customer data in making data driven marketing decisions. CO2: DEMONSTRATE an understanding of utility theory to measure customer preferences and choices. CO3: IDENTIFY what customers’ value in a product, and assess what they are willing to pay for it. CO4: ILLUSTRATE the use of various tools and frameworks to solve strategic marketing problems using marketing data. CO5: DETERMINE the most effective target markets.

Course Contents UNIT-I Segmentation Analytics 05 Hours Market Segmentation Variables, Market Segmentation Types, Marketing Data Landscape, Data for Segmentation, Analytics for Need Based Segmentation - Voice of the Customer, Managing “Voice of the Customer” Data, Customer Co-Creation, RFM Analysis, Life Cycle Segmentation, Cross Tabulation Segmentation, Regression based segmentation, Clustering, Conjoint Analysis Segmentation, The Cluster Analysis + Discriminant Analysis Approach, . UNIT-II Approaches to Choosing Target Segment/s 05 Hours Rationale for Segment Targeting, Analytics for Perceptual Mapping and Product Positioning, Product Positioning, Multi Dimensional Scaling (MDS) and Factor Analysis, Relevance of Mapping for Product Positioning, Preference Mapping, Incorporating Preferences in Perceptual Mapping.

Analytics for Product/Service Design 06 Hours UNIT-III The Relevance of Trade-off Approaches, Conjoint Analysis, Approaches to Conjoint Analysis, Interpreting Conjoint Results, Optimizing Design using Conjoint Results.

UNIT-IV Analytics for Tracking Customer Growth 06 Hours Rationale for Customer Analytics, Customer acquisition cost, Customer Churn, Customer Attrition models, Customer lifetime value, Net promoter score, Calculating the number of new customers, Calculating average customer age &

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

Days to convert, Calculating customer acquisition cost & Average purchases, Calculating touch points & Lead conversion, Analyzing age demographics, First contact with customer, Customer satisfaction, Understanding customer engagement, Diffusion Models - The Bass Model. UNIT-V Modeling New Marketing Initiatives 06 Hours

Introduction to modeling, Evaluating new ad channels, Modeling tips and best practices, Projecting ad revenue, Projecting organic follower revenue, Projecting expenses, Calculating net profit and breakeven, Understanding ROI, Calculating returns, Creating a single-variable sensitivity table, Creating a multi-variable sensitivity table.

BOOKS: Text Books: T1. Marketing Analytics: Data-Driven Techniques with Microsoft Excel, Wayne L. Winston T2. Marketing Analytics: Strategic Models and Metrics, Stephan Sorger T3. Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques, Mike Grigsby. T4. Cutting-edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning, Paul Farris, Rajkumar Venkatesan, and Ronald T. Wilcox

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2119A ITBA] Financial Analytics (Specialisation Elective 4)

Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks Total : 50 Marks Prerequisites Courses: Students must have Basic knowledge of Financial Statements and their Analysis. Course Objective: This course is designed to help the students to analyze financial statements and perform financial analytics.

Course Outcome: After successful completion of the course, students will able to CO1: DEFINE the terms related to financial analytics. CO2: UNDERSTAND basic techniques of financial analysis. CO3: ANALYZE time series data to build forecast models. CO4: COMPREHEND Python techniques for financial data optimization. CO5: OUTLINING various ratios in analyzing the financial risks

Course Contents UNIT-I Introduction to Financial Analytics 05 Hours Overview of financial analytics, why, when, and how to apply financial analytics in real-world situations, role of financial analyst, types of financial analytics(predictive sales analytics, cash-flow analytics, value- driven analytics, client profitability analytics etc), Financial statements: Trend analysis, average analysis, funds flow analysis, ratio analysis, cash flow analysis, quantitative finance. Financial analytics software: Open source & proprietary. Introduction to Python tools & techniques [Python environment, data structure fundamentals, Python libraries including TensorFlow, Keras, and SciPy to deploy key concepts in quantitative finance and exploring various Python programs].

UNIT-II Basic Quantitative Finance Analysis Techniques 05 Hours Nature of financial data (Example stock prices), general financial data problems, cleaning financial data, preprocessing financial data, financial descriptive statistics, Visualizing financial data using histograms, color plots, scatter plots etc,. And estimate covariance and the correlation between securities and stocks. Regression analysis (linear and multiple) for financial/stock price prediction.

UNIT-III Performance Measures and Holt-Winters Model 06 Hours Analytical methods to analyze time series data (using Pythons pandas and data frames) to build forecasting models and support decision-making: Forecasting performance measures, moving average, exponential smoothing methods, and the Holt-Winters method. Python techniques for performance measures. Case study.

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

UNIT-IV Modern Portfolio Theory and Intro to Algorithmic Trading 06 Hours Basic measurements of modern portfolio theory, understanding about risk and returns, how to balance them, and how to evaluate an investment portfolio, Optimizing portfolio, Python techniques for financial data optimization. . UNIT-V Risk Analytics 06 Hours Introduction to financial risk, types of financial risks, Importance of financial risks, Components of financial risks, Financial risk measures(VaR), Conditional Value at Risk (CVaR), Sensitive analysis, Monto carlo Simulation, Importance of various ratios in analyzing the financial risks. Python techniques for financial risk analysis. Case study on financial risk.

BOOKS: Text Books:

T1. Hands-On Python for Finance: A practical guide to implementing financial analysis strategies using Python, Mar 2019 by Krish Naik T2: Analyzing Financial Data and Implementing Financial Models Using R (Springer Texts in Business and Economics), 2015, by Clifford S.Ang T3: Python for Finance 2e – 15 Jan 2019 by Yves Hilpisch T4: Core Python Programming, dReamtech Publishers, 2018 by R. Nageswara Rao,

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

[MBA2119B ITBA] Supply Chain Analytics (Specialization Elective 4)

Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20Marks Mid Sem. Exam : 30 Marks Total : 50 Marks Prerequisites Courses: Knowledge of Supply Chain Management

Course Objective: This course is designed to help the students to give an idea about supply chain analytics and determine supply chain metrics. Learn to optimize supply chain.

Course Outcome: After successful completion of the course, students will able to CO1 DEFINE key terms related to supply chain analytics. CO2 UNDERSTAND the various steps involved in building supply chain analytics. CO3 DETERMINE the supply chain metrics. CO4 ANALYZE techniques to optimize supply chain. CO5 OUTLINE Supply Chain Modelling and applications.

Course Contents UNIT-I 06 Hours Introduction to Supply Chain Analytics Introduction to Supply Chain analytics, Advantages of supply chain analytics, Types of supply chain analytics, Key issues in supply chain analytics, Concept of Descriptive Analytics in a Supply Chain, and Decision Domains in supply chain analytics.Managing Supply Chain Flows , Synchronizing Supply Chain Functions , Purchasing,Logistics,Operations ,Connecting Supply Chain Communities, Designing Supply Chain Systems , and Measuring Supply Chain Processes. Exploring Microsoft Excel tools for supply chain analytics. UNIT-II Building Supply Chain Analytics 06 Hours The Rise of Big Data, Sensors, and the Internet of Things Outline of an Analytics Plan , Define theory about the problem or opportunity ,Acquiring the data ,Cleaning the data, structuring the data , and filter the data Query the data and test your theory,Correlations and Patterns, Correlation & Causation, and Interpolation,Modeling, Simulation, and Optimization, Planning ,Dashboards and Control Towers. Case study on supply chain analytics. Implementing supply chain analytics using Microsoft Excel.

UNIT-III Supply Chain Metrics & Analysis 06 Hours

Understanding Metrics,Identifying Performance Attributes, UnderstandingSCORMetrics,Reliability ,Responsiveness ,Agility, Cost , Asset management efficiency , Optimizing Operational Metrics,Supplier metrics ,Procure to pay metrics ,Customer service metrics, Capacity, throughput, and yield metrics,

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA Semester-IV

Formalizing Financial Metrics , Accounts payable metrics ,Total spend metrics ,Savings metrics ,Perfecting People Metrics, Engagement metrics, Productivity and efficiency metrics, and Turnover metrics. analyzing supply chain metrics using Microsoft Excel. UNIT-IV Optimizing Supply Chain 05 Hours Designing Network, Improving and Innovating Processes, Lean, Six Sigma, Theory of Constraints, Structuring Supply Chain Projects, Managing Cross-Functional Project Teams, Creating Cross-Functional Project Plans, Creating a RACI Matrix, Designing Project Scorecards Using the DIRECT Model.

UNIT-V Overview of Supply Chain Modelling and applications 05 Hours

Off-the shelf modelling system (SLIM), Supply chain operations reference model (SCOR), The network KEIRETSU, Nature-Inspired Intelligence in Supply Chain Management. Case study on : Models for Supplier Relationship Management/Models for Customer Relationship Management/Models for Collaborative Design and Manufacturing,/Collaborative Planning.

BOOKS: Text Books: T1: Unleashing the Potential of Supply Chain Analytics by Melissa R. Bowers, Adam Petrie and Mary C. Holcomb, Oreilly T2: Modeling the Supply Chain, Jeremy F. Shapiro, Duxbury Thomson Learning T3: Supply Chain Management, Sunil Chopra, and Peter Meindl, Pearson T4: Business Analytics, Rahul Saxena and Anand Srinivasan T5: Supply Chain Management For Dummies, Daniel Stanton, ISBN:978-1-119-41019-5, Nov 2017.(Chapters 1,4,16,18) T6: Stadler Hartmut and Kilger Christoph (2005),“Supply Chain Management and Advanced Planning”: Concepts, Models, Software and Case Studies”, Third Edition, Springer,ISBN-3-540-22065-8.

Reference Books: 1. Designing and Managing the Supply Chain concepts, Strategies and Case studies, D. Simchi-Levi, P. Kaminsky, E. Simchi-Levi, and Ravi Shankar, Tata McGraw Hill, New 2. Global Business Analytics Models: Concepts and Applications in Predictive, Healthcare, Supply Chain, and Finance Analytics by Hokey Min 3. Supply Chain Planning and Analytics by Gerald Feigin

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA SEMESTER IV

[MBA2115 IB ] Indian Economy and Trade Dependencies (Specialisation Core-5) Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks Prerequisites Courses : Students are expected be of graduate status, to have graduate level writing skills, creative and analytical thinking skills, effective reading skills, advanced learning skills, and a general understanding of problems faced by business managers..

Course Objective:

Course Outcome: On completion of the course, student will be able to– CO1: DESCRIBE the Indian Economy CO2: EXPLAIN in detail , all the theoretical concepts taught through the syllabus. Planning and Economic Development CO3: PERFORM all the necessary Case Solutions CO4: ANALYSE the situation and decide the key elements involved in the situation. CO5: EVALUATE the impact of the decision Indian Industries

UNIT-I Introduction to Indian Economy 09 Hours Introduction to Indian Economy : Alternative Development Strategies – Trends in National Income, Growth and Structure since 1991 - New Industrial Policy 1991 – Recent changes in Trade Policy - Competition Policy – Public Sector Reform - Privatization and Disinvestments – Progress of Human Development in India UNIT-II Planning and Economic Development 08 Hours Planning and Economic Development : Redefining the Role of the State – Human Capital Formation in India – Problem of Foreign Aid – Economic Reforms and Reduction of Poverty –Measures to Remove Regional Disparities UNIT-III Indian Industries 09 Hours Indian Industries : Review of Industrial Growth under 10th and 11th Five year plan - Growth and present state of IT industry in India – Outsourcing, Nationalism and Globalization – Small Sector Industrial Policy UNIT-IV Foreign Trade & Foreign Capital 08 Hours a) Foreign Trade: Trends of Exports and Imports of India – Composition of India’s Foreign Trade - Direction of India’s Foreign Trade – Growth and Structure of India’s Foreign Trade since 1991 – Balance of Payments since the New Economic Reforms of 1991. b) Foreign Capital : Need for Foreign Capital – Foreign Investment Inflows – Role of Special Economic Zones (SEZ)

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA SEMESTER IV

UNIT-V India in the Global Setting 08 Hours India in the Global Setting : India in Global Trade – Liberalization and Integration with the Global Economy – Globalization Strategies – India’s Foreign Exchange Reserves – Convertibility of the Rupee – WTO and India. BOOKS: Text Books : 1. Indian Economy by Datt & Sundharam, 61st Edition, S Chand 2. Indian Economy by Misra & Puri, 4th Edition, Himalaya Publishing House

References Books : 1. India's Economic Development Since 1947 3rd Ed. Editor : Uma Kapila

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA SEMESTER IV

[MBA2116 IB ] Environment and Global Competitiveness (Specialisation Core-6)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks

Course Objectives: 1 To make students aware of the competitive issues facing nations, companies, and individuals in a global economy. 2 To help students understand the issues, policies, and actions that organizations should pursue to develop and maintain organizational strengths that will endure the competitive environment of global markets. 3 To make students realize the importance of sustainable development way of thinking in globally competitive world.

Course Outcome:.

 Be able to understand the need for different latest trends in Human Resource Management On completion of the course, student will be able to–

CO1: DESCRIBE Globalization & Business CO2: EXPLAIN in detail , Sustainable Competitiveness CO3: PERFORM all the necessary Case Solutions . Environment and Global Competitiveness CO4: ANALYSE the situation and decide Global Strategy, Structure and Implementation CO5: EVALUATE the impact of the decision Environment and Global Competitiveness

Course Contents UNIT-I Measuring Competiveness 09 Hours Measuring Competiveness: Defining Competiveness, Macro Economic Indicators – Global Competitiveness Index – Pillars of competitiveness. Michael Porter’s five force and competitive advantage theory. Indicators of world competitiveness. Ranking of the current year and India’s position. Changes in the top 5 rankings in last 3 year and lessons thereof UNIT-II Globalization & Business 08 Hours

Globalization & Business: Overview of commercial geography. Impact of geographical aspects on international business and business strategies. Global dynamics: interplay of local, national, regional and

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA SEMESTER IV

worldwide forces OECD / WEF/ G8 / G33. Economic, political, social, cultural, legal, technological forces

UNIT-III Sustainable Competitiveness 09 Hours Sustainable Competitiveness: Economic Growth – Problem or Solution? - Growth, Free Markets, and Business Responsibility – The failure of market based policies - Sustainable Production and Sustainable Products -Sustainable Consumption - The Sustainable Competitiveness Index framework UNIT-IV Innovation Management 08 Hours Innovation Management : Reducing Uncertainty - Virtualizing the Business Model to Drive Innovation, Agility, and Value Creation - Globalization for Innovations UNIT-V Global Strategy, Structure and Implementation 08 Hours Global Strategy, Structure and Implementation: Country Evaluation and Selection – Export and Import Strategies – Direct Investment and Collaborative Strategies

BOOKS: 1. International Business , 12/E, John Daniels, Lee Radebaugh, Daniel Sullivan and Prashant Salwan, Pearson 2. International Business, 6/E, Hill and Jain, The McGraw – Hill Companies References Books :

1.Business, Ethics, and the Environment: Imagining a Sustainable Futureoseph DesJardins,Pearson 2. Thomas L Friedman. The World Is Flat: A Brief History of the Twenty-First century release New York ,

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA SEMESTER IV

[MBA2117 IB] Marketing to Emerging Markets & Bottom of the Pyramid (Specialisation Core-7)

Teaching Scheme: Credit Examination Scheme: TH: 03 Hours/Week 03 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks End Sem. Exam : 50 Marks Total :100 Marks

Course Objective:

Course Outcome:.

 Be able to understand the need for different aspects of Talent Management

On completion of the course, student will be able to– CO1: DESCRIBE Overview of Emerging Markets CO2: EXPLAIN in detail Emerging Markets - Perspectives & Practices CO3: PERFORM all the necessary Bottom of the Pyramid Markets CO4: ANALYSE the situation and decide the Criticism of Marketing to BOP &alternate perspectives CO5: EVALUATE the impact of the decision Marketing to Emerging Markets & Bottom of the Pyramid

Course Contents UNIT-I Overview of Emerging Markets 09 Hours Overview of Emerging Markets: Countries constituting emerging markets. Countries constituting BRICS & Next 11, Growing economic power of emerging markets, Demographic & economic scenario of emerging market Countries. Emerging market size for different sectors

UNIT-II Emerging Markets - Perspectives & Practices 08 Hours Emerging Markets - Perspectives & Practices: Characteristics of emerging markets,Emerging markets versus developed markets - market heterogeneity, sociopolitical governance, chronic shortage of resources, unbranded competition, and inadequate Infrastructure. Comparative advantage of emerging markets: Policy based advantage, raw material based advantage, NGO based advantage, Marketing Implications in terms of strategy, policy & practice of marketing, Marketing Mix Implications. 08 Hours

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA SEMESTER IV

Bottom of the Pyramid Markets UNIT-III Bottom of the Pyramid Markets: Difference between Emerging Markets & BOP Markets, Definition, size & composition of BOP markets all over the world, Characteristics of BOP markets UNIT-IV Marketing Strategies for BOP Markets 08 Hours Definition of Balance of Payment , Challenges of BOP Market, Various strategies of BOP market UNIT-V Criticism of Marketing to BOP &alternate perspectives Marketing Strategies for BOP Markets: Four elements of BOP strategy - creating buying power, shaping aspirations, improving access, and tailoring local solutions. C K Prahalad’s 12 principles, BOP Protocol

BOOKS: Text Books : 1. The Fortune at the Bottom of the Pyramid, Prahalad, C.K., Pearson – Singapore

References Books : 1. We are like that only by Bijapurkar, R. (2007), New Delhi: Penguin Portfolio

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA SEMESTER IV

[MBA2118A IB ]: Cross Cultural Relationship Marketing (Specialisation Elective 3) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks . Total :50 Marks Prerequisites Courses Students are expected be of graduate status, to have graduate level writing skills, creative and analytical thinking skills, effective reading skills, advanced learning skills, and a general understanding of problems faced by business managers

Course Objective: 1 To help students understand the cultural aspects of relationships. 2 To emphasize the need for cultural adaptation in relationship development and negotiations

Course Outcome: On completion of the course, student will be able to– CO1: Describe the basic concept of CrossCultural Relationship Marketing CO2: Interpret Managing and supporting CrossCultural Relationship Marketing CO3: Design Cross cultural relationship CO4: Analyze Key issues in Communication CO5: Evaluate Virtual Organization stud Negotiations& Coalition Building Course Contents UNIT-I Cross cultural Etiquette 10 Hours Mapping players and process- identifying players, deciders, Informal influences that make or break a deal. Cross cultural etiquette and behavior-the basics. UNIT-II Buyer and seller. 08 Hours Buyer and seller feedback loop-Relational embeddedness - dependency and influence of network members over buyer and seller. UNIT-III Communication 08 Hours Communication in cross cultural relationships- Cross communication between network members UNIT-IV Cross cultural relationship 10 Hours Andersen’s model (2003) on cross cultural relationship Initiation and development. Cross cultural sales negotiations UNIT-V Negotiations& Coalition Building 06 Hours

Approaches to Negotiations-Top down, Protocol& Deportment, Deeper cultural characteristics, Consensus, Coalition Building-Negotiation specific expectations to shape process of negotiation BOOKS:

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA SEMESTER IV

Text Books : 1. Relationship Marketing in Cross-cultural contexts by Rugimbana and Nwankwos, Thomson Learning-S. Melbourne 2. The World’s Business Cultures and How to Unlock Them by Barry Tomalin and Mike Nicks, Viva Books Pvt. Ltd. 3. Relationship Marketing-the IMP Perspective in Handbook of Relationship Marketing by Jagdish Seth and Atul Parvatiyar2ndEdition. Thousand Oaks California, Sage Publications 4. Hofstede G - Cultural Consequences International differences in Work Related Values, Beverly Hills,CA Sage Publications 5. Relationship Marketing -The UK Perspective in Hand book of Relationship Marketing by Jagdish Seth and Atul Parvatiyar 2nd Edition California, Sage References: 1. Cross-Cultural Business Behavior: Marketing, Negotiating, Sourcing an 2. Managing across Cultures by Richard Gesteland, 3rd Edition, Copenhagen Business School Press 3. Cross-Cultural Business Behavior - A guide for Global Management by Richard Gesteland 5thEdition 4. Marketing by Agreement: A Cross-cultural Approach to business negotiations by McCall, J.B. & M.B.Warrington 2nd Edition, John Wiley & Sons

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA SEMESTER IV

[MBA2118B IB]: Foreign Exchange Management (Specialisation Elective-3) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks

Course Objective:. To make the student aware about importance, concept and tools of Foreign Exchange Management

Course Outcome: On completion of the course, student will be able to– CO1: Describe the basic Foreign Exchange CO2:Understand the basic Concept of Balance of Payments CO3: Explain the significance of CO4: Describe the various price theories CO5: Explanin the measurement of of foreign exchange market

Course Contents UNIT-I Introduction of Foreign Exchange 08 Hours Management of Foreign Exchange with special reference to India: Meaning of the Term “ Foreign Exchange”, Exchange Market, Statutory basis of Foreign Exchange, Evolution of Exchange Control, Outline of Exchange Rate and Types, Introduction to International Monetary Developments : Gold standard, Bretton Woods system, Fixed-Flexible Exchange Rate Systems, Euro market UNIT-II Balance of Payments 08 Hours Sources of demand for and supply of foreign exchange – the balance of payments (bop) framework; nominal, real and effective exchange rates; determination of rate of exchange; monetary portfolio balance; purchasing power parity approaches; overvalued and undervalued currencies; exchange rate systems. India’s Forex Scenario : BOP crisis of 1990, LOERMS, Convertibility UNIT-III Trade balance & Exchange Ra 09 Hours General factors of exchange rate fluctuations; the DORNBUSCH Sticky – price theory of exchange rate volatility; exchange rate overshooting and the J-curve effect; central banking intervention for exchange rate stability; effect of depreciation on trade balance.

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA SEMESTER IV

UNIT-IV Foreign Exchange Market 09 Hours Nature functions and participants of foreign exchange market; spot and forwardmarkets; forward premium; forwards in hedging and arbitrage; methods of quoting exchange rates; cross rates of exchange; arbitrage operations; bid-ask spreads; the Interest Rate Parity. Theorem; the Expectation Theory; International Fisher Effect.

UNIT-V Currency Market 08 Hours Currency futures, options and determination of their market value, over-the counter options; Fisher Black’s Optional- Pricing model; currency and interest rate swaps; credit risk of swaps; Euro currency market and its instruments; measuring foreign exchange risk and exposure; basic techniques of exposure management; foreign exchange regulation in India.

BOOKS: 1. D Levi Maurice, International Finance, Prentice Hall of India, New Delhi 2. Roth Paul, Mastering Foreign Exchange and Money Markets, Pitman, London

Text Books : 1. Giddy, IAN, Global Financial Markets, AITBS, New Delhi 2. Apte P G, International Financial Management, Tata McGraw Hill, New Delhi

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA SEMESTER IV

[MBA2119A IB]: E Commerce (Specialisation Elective-4)

Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites Courses : Students are expected be of graduate status, to have graduate level writing skills, creative and analytical thinking skills, effective reading skills, advanced learning skills, and a general understanding of problems faced by business managers Course Objective: 1 To introduce students to the concept of e -commerce 2 To equip students to assess e-commerce requirements of a business and develop e –business plans 3 To help students understand various e -commerce applications Course Outcome: CO1 :Describe the importance and concept Electronic Commerce CO2 : Illustrate Business to Consumer E-commerce Applications CO3: Explain Business to Business E-Commerce CO4 : Explain the concept of Electronic Payment Systems CO5: Describe Electronic Payment Systems and Order

Course Contents UNIT-I Introduction to Electronic Commerce 04 Hours Introduction to Electronic Commerce: Meaning, nature and scope; Channels of e - commerce; Business applications of e -commerce; Global trading environment and adoption of e-commerce. Business Models of E-commerce and Infrastructure; B2B, B2C, B2G and other models of e-commerce; Applications of e- commerce to supply chain management; product and service digitization; Remote servicing procurement, and online marketing and advertising E-commerce resources and infrastructure planning UNIT-II Business to Consumer E-commerce Applications 05 Hours Business to Consumer E-commerce Applications: Cataloging; Order planning and order generation; Cost estimation and pricing; Order receipt and accounting; Order selection and prioritization: Order scheduling, fulfilling and delivery, Order billing and payment management; Post sales services.

UNIT-III Business to Business E-Commerce 05 Hours Business to Business E-Commerce: Need and alternative models of B2B e - commerce; Using Public and private computer networks for B2B trading: EDI and paperless trading: characteristic features of Edi service arrangement; Internet based EDI; EDI architecture and standards; VANs; Costs of EDI infrastructure; Reasons for slow acceptability of EDI for trading; E-marketing- Traditional web promotion: Web counters; Web advertisements.

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA SEMESTER IV

UNIT-IV Electronic Payment Systems and Order Fulfillment 05 Hours

Electronic Payment Systems and Order Fulfillment: Types of payment systems - e-cash and currency servers, e-cheques, credit cards, smart cards, electronic purses and debit cards; Operational, credit and legal risks of e - mpayment, Risk management options for e - payment systems; Order fulfillment for e -commerce. Security Issues in E-Commerce: Security risks of e-commerce-Types and sources of threats; Protecting electronic commerce assets and intellectual property; Firewalls; Client server network security; Data and message security; Security tools; Digital identity and electronic signature; Encryption approach to e-commerce security.

UNIT-V Regulatory Environment of E-Commerce 05 Hours

Regulatory Environment of E-Commerce: Borders and jurisdiction contracting and contract enforcement; International cyber laws -aims and salient provisions; cyber laws in India and their limitations; Taxation and e - commerce; Ethical issues in e –commerce

Text Books : 1. Bajaj, Deobyani Nag, E-Commerce, Tata McGraw Hill Company, New Delhi, 2000. 2. Diwan, Prag and Sunil Sharma, Electronic Commerce -A Manager’s Guide to EBusiness, Vanity Books International, Delhi. 3. Greenstein, M. and T.M. Feinman, Electronic Commerce: Security, Risk Management and Control, Tata McGraw hill, 2000.

Reference Books : 1. Agarwala, Kamlesh N., Amit Lal and Deeksha Agarwala, Business on the Net: An Introduction to the Whats and Hows of E -Commerce, Macmillan India Ltd., 2000. 2. Fitzerald, Business Data Communication Network, McGraw Hill, 1998. Kalakota, Ravi and Andrew P. Whinson, Frontiers of Electronic Commerce, Addison Wesley. 3. Kosiur, David, Understanding Electronic Commerce, Prentice Hall of India Private Ltd., New Delhi.

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA SEMESTER IV

[MBA2119B IB]: Enterprise Resource Planning (Specialisation Elective-4) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Concurrent Evaluation : 20 Marks Mid Sem. Exam : 30 Marks Total :50 Marks Prerequisites Courses : . Students are expected be of graduate status, to have graduate level writing skills, creative and analytical thinking skills, effective reading skills, advanced learning skills, and a general understanding of problems faced by business managers Course Objective: 1 To help the student understand how a business works and how information systems fit into business operations. 2 To emphasize the cross functional integration aspects of a business. 3 To enable better managerial decision making through real time data integration and sharing.

Course Outcome: CO1: Describe the basic Concept of . Enterprise Resource Planning CO2: Illustrate ERP & Related Technologies CO3:Application of various ERP Technology CO4: Analyze and Evaluate through cases on ERP Operations and Future Trends CO5: Analyze various Challenges of Management Control

Course Contents UNIT-I Understanding Enterprise Resource Planning 05 Hours Understanding Enterprise Resource Planning: Concept of Enterprise , Overview of Business Functions and Business Processes, Integrated Management Information, Business Modeling, Evolution of ERP; ERP and related technologies; Myths about ERP; Importance of ERP; Value creation in organizations through ERP; Benefits of ERP; Risk of ERP - People Issues, Process Risks, Technological Risks, Implementation Issues, Operation & Maintenance Issues; Managing risk in ERP projects UNIT-II ERP & Related Technologies 04 Hours ERP & Related Technologies: Business Process Reengineering, Data Warehousing, Data Mining, OLAP, PLM, SCM, CRM, GIS, ERP Functional Modules , Integration of ERP, Supply Chain, CRM UNIT-III ERP Implementation 05 Hours ERP Implementation: Technological, Operational, Business Reasons for ERP implementation , ERP implementation Life Cycle – Objectives - Phases - Reasons for failure; Implementation challenges; ERP transition strategies – Big Bang Strategy, Phased Implementation, Parallel Implementation, Process Line Transition Strategy, Hybrid Transition Strategy, Strategy Choice; Success and failure factors of an ERP implementation; ERP implementation costs; Organization and working of ERP implementation team. UNIT-IV ERP Operations and Future Trends 05 Hours ERP Operations and Future Trends: Operation and maintenance of the ERP system; Maximizing

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y. MBA SEMESTER IV

the ERP system; ERP and e-business; Integration of ERP, internet and www; Future of ERP. UNIT-V ERP Systems Processes and Management Control 05 Hours ERP Systems Processes and Management Control: Sales and Marketing; Accounting and Finance; Production and Material Management; Human Resource Management, Overview of an ERP product BOOKS:

Text Book -: 1. Leon, Alexis, “Enterprise Resource Planning” TMH Publication, 2nd Ed., 2008. 2. Sumner, Mary, “Enterprise Resource Planning” Pearson Education, 2006. 3. Koul, Saroj, “Enterprise Resource Planning” Galgotia Publishing, 2001. 4. Garg, V. K. and Venket Krishna N. K., “ERP Concepts and Practice”, PHI Publication, 1997 Reference Book -: 1. Leon, Alexis, “ERP Demystified”, TMH Publication, 2nd Ed., 2004.

MBA Semester IV

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER-IV

[MBA2120] International Language Lab-2 (Audit Course) Teaching Scheme: Credit Examination Scheme: 0 Grade

Prerequisites Courses: Students must have basic knowledge of tenses and sentence construction. Course Objective: The objective is to enhance the communication with foreign language.

Foreign Language Lab

Considering the opportunities in the global market the foreign languages are offered to the students. Individual student has to select particular foreign language. Separate teachers are available with the regular conduction of classes in the campus. Students are allowed to opt for international certificates. At the completion of the every semester college shall conduct viva voce/ discussion examination/ presentation to check the progress of the individual student. The evaluation report will be considered for the final result for this course.

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER –IV

[MBA 2121] Skill Enrichment Activity (Audit Course) Teaching Scheme: Credit Examination Scheme: Practical Field Work 0 Grade

Prerequisites Courses: Students must have basic knowledge of various business activities and management functions.

Course Objective: The objective is to enhance the management skills with in hand field experience.

Skill Enrichment Activity

Field Work: Student is expected to select particular area of the society / business and has to actually work there for selected objective.

CSR Activity: Student is expected to undertake some activity through some company /NGOs.

Entrepreneurial Activity: Student shall start his own/ participate in existing entrepreneurial activity.

JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S.Y MBA SEMESTER –IV

[MBA 2122] Alternate Study Credit Course (Open Elective) Teaching Scheme: Credit Examination Scheme: TH: 02 Hours/Week 02 Total :50 Marks

Prerequisites Courses: Students must have basic knowledge of online courses.

Course Objective: The objective is to enhance the management knowledge going beyond the syllabus and or college curriculum.

Course Outcome:  Student will be able to learn independently the advanced knowledge with other professional bodies.  Students will be able to confidently learn beyond the syllabus.

Alternate Study Credit Courses