JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 An Autonomous Institute Affiliated to Savitribai Phule Pune University Choice Bases Credit System (CBCS) Syllabus of Master of Business Administration (MBA) under the Faculty of Commerce and Management of Savitribai Phule Pune University, Pune Pattern 2019 (to be revised within the cycle of three years) © This document is for the private circulation amongst the MBA students of this college only and any commercial use is not allowed. JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 An Autonomous Institute Affiliated to Savitribai Phule Pune University MASTER OF BUSINESS ADMINISTRATION (MBA) SYLLABUS STRUCTURE SPECIALISATIONS OFFERED MARKETING FINANCE HUMAN RESOURCE OPERATIONS AND SUPPLY CHAIN INFORMATION TECHNOLOGY & BUSINESS ANALYTICS INTERNATIONAL BUSINESS Pattern 2019 JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F. Y. Master of Business Administration (MBA) Semester-I Teaching Semester Examination Scheme of Marks Credits Scheme Course Course CE MSE ESE Code TH TU PR TW PR OR TOTAL (20) (30) (50) TH TU PR TOTAL MBA1101 Managerial Accounting 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 MBA1102 Organizational Behavior 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 MBA1103 Economic Analysis for 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 Business Decisions MBA1104 Research Methodology 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 MBA1105 Basics of Marketing 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 MBA1106 Digital Marketing & Social 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 Marketing MBA1107 Generic Elective –1 1 1 -- 20 30 -- -- -- -- 50 1 1 -- 2 MBA1108 Generic Elective –2 1 1 -- 20 30 -- -- -- -- 50 1 1 -- 2 MBA1109 Communication Skill-I -- -- -- -- -- -- -- -- -- -- -- -- -- Non- Credit MBA1110 Skill Enrichment Activity -- -- -- -- -- -- -- -- -- -- -- -- -- Non- Credit MBA1111 Alternative Study Credit 1 1 -- -- -- -- -- -- 50 50 1 1 -- 2 Course Total 15 9 -- 160 240 300 -- -- 50 750 15 9 -- 24 GENERIC ELECTIVE SUBJECTS: (ANY ONE FROM EACH ELECTIVE) SKILL ENRICHMENT ACTIVITIES (ANY ONE) Elective Code Course Title a Field Work Generic MBA1107A Management Fundamentals b CSR Activity Elective –1 MBA1107B Indian Economy c Entrepreneurial Activity Essentials of Psychology of Generic MBA1108A Elective Managers –2 MBA1108B Legal Aspect of Business MBA JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University F. Y. Master of Business Administration (MBA) Semester-II Teaching Semester Examination Scheme of Marks Credits Scheme Course Course Code CE MSE ESE TH TU PR TW PR OR TOTAL (20) (30) (50) TH TU PR TOTAL MBA1112 Marketing Management 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 MBA1113 Financial Management 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 MBA1114 Human Resource Management 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 MBA1115 Operation Research 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 (Maths) MBA1116 Operations & Supply Chain Management 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 MBA1117 Specialization Core – 1 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 MBA1118 Generic Elective –3 1 1 -- 20 30 -- -- -- -- 50 1 1 -- 2 MBA1119 Generic Elective –4 1 1 -- 20 30 -- -- -- -- 50 1 1 -- 2 MBA1120 Presentation & Report Non- -- -- -- -- -- -- -- -- -- -- -- -- -- Writing Credit MBA1121 Skill Enrichment Activity -- -- -- -- -- -- -- -- -- -- -- -- -- Non- Credit MBA1122 Alternative Study Credit Course 1 1 -- -- -- -- -- -- 50 50 1 1 -- 2 Total 15 9 -- 160 240 300 -- -- 50 750 15 9 -- 24 Elective Code Course Title (Any One) SKILL ENRICHMENT ACTIVITIES (ANY ONE) Generic MBA1118A Demand Analysis and Forecasting Elective – a Field Work 3 MBA1118B Industry Analysis & Desk Research b CSR Activity Generic MBA1119A Entrepreneurship Development Elective – c Entrepreneurial Activity 4 MBA1119B Statistical Applications and using SPSS MBA1117 Specialization Courses (As per Specialization) Specialization Code Course Title MKTG MBA1117MKTG Consumer Behaviour FIN MBA1117FIN Financial Markets and Banking Operations HR MBA1117HR Employee Relations & Labour Legislations OSCM MBA1117OSCM Supply Chain Management ITBA MBA1117ITBA E-Business and Business Intelligence IB MBA1117IB International Business Environment MBA JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S. Y. Master of Business Administration (MBA) Semester-III (Marketing Specialization) Teaching Semester Examination Scheme of Marks Credits Scheme Course Course Code CE MSE ESE TH TU PR TW PR OR TOTAL (20) (30) (50) TH TU PR TOTAL Strategic Management 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 MBA2101 (Generic Core Subject – 1 ) MBA2102 Decision Science 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 (Generic Core Subject – 2) Summer Internship MBA2103 -- -- 6 -- -- -- 100 -- 100 200 -- -- 6 6 Project MBA2104 Marketing Research 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 MKTG (Specialization Core – 2) MBA2105 Services Marketing 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 MKTG (Specialization Core – 3) MBA2106 Retail & Distribution Management 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 MKTG (Specialization Core –4) MBA2107 Specialization Elective 1 1 1 -- 20 30 -- -- -- -- 50 1 1 -- 2 MKTG MBA2108 SpecializationElective 2 1 1 -- 20 30 -- -- -- -- 50 1 1 -- 2 MKTG MBA2109 International Language -- -- -- -- -- -- -- -- -- -- -- -- -- Non- Lab-I Credit Non- MBA2110 Skill Enrichment Activity -- -- -- -- -- -- -- -- -- -- -- -- -- Credit MBA2111 Alternative Study Credit Course 1 1 -- -- -- -- -- -- 50 50 1 1 -- 2 Total 13 8 6 140 210 250 100 -- 150 850 13 8 6 27 SPECIALIZATION ELECTIVE SUBJECTS: SKILL ENRICHMENT ACTIVITIES (ANY ONE) Course Title (Any One) Elective Code a Field Work Specialization MBA2107A- Sales Management b CSR Activity Elective 1 MKTG MBA2107B- MKTG Personal Selling Lab c Entrepreneurial Activity Specialization MBA2108A- Rural Marketing Elective 2 MKTG ALTERNATIVE STUDY CREDIT COURSE: CERTIFICATION COURSE FROM MOOCS, NTPEL etc. MBA2108B- Integrated Marketing MKTG Communications. MBA JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to Savitribai Phule Pune University S. Y. Master of Business Administration (MBA) Semester-IV (Marketing Specialization) Teaching Semester Examination Scheme of Marks Credits Scheme Course Course Code CE MSE ESE TH TU PR TW PR OR TOTAL (20) (30) (50) TH TU PR TOTAL MBA2112 Performance Management 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 (Generic Core Subject – 3) MBA2113 Business Morals & Ethics 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 (Generic Core Subject – 4) -- -- 6 -- -- -- 100 -- 100 200 -- -- 6 6 MBA2114 Dissertation MBA2115 Marketing Strategy 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 MKTG (Specialization Core –5) MBA2116 E- Marketing 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 MKTG (Specialization Core –6 ) MBA2117 Product & Brand Management 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 MKTG (Specialization Core –7 ) MBA2118 Specialization Elective-3 1 1 -- 20 30 -- -- -- -- 50 1 1 -- 2 MKTG MBA2119 Specialization Elective-4 1 1 -- 20 30 -- -- -- -- 50 1 1 -- 2 MKTG MBA2120 International Language -- -- -- -- -- -- -- -- -- -- -- -- -- Non- Lab-II Credit MBA2121 Skill Enrichment Activity -- -- -- -- -- -- -- -- -- -- -- -- -- Non- Credit MBA2122 Alternative Study Credit Course 1 1 -- -- -- -- -- -- 50 50 1 1 -- 2 Total 13 8 6 140 210 250 100 -- 150 850 13 8 6 27 GRAND TOTAL 56 34 12 600 900 1100 200 0 400 3200 56 34 12 102 SPECIALIZATION ELECTIVE SUBJECTS: SKILL ENRICHMENT ACTIVITIES (ANY ONE) Course Title (Any One) Elective Code a Field Work MBA2118A- Customer Relationship b CSR Activity Specialization MKTG Management Elective-3 MBA2118B- MKTG Digital Marketing c Entrepreneurial Activity MBA2119A- Business To Business ALTERNATIVE STUDY CREDIT COURSE Specialization MKTG : CERTIFICATION COURSE FROM MOOCS, NTPEL etc. Elective-4 Marketing MBA2119B- MKTG International Marketing MBA JSPM’s RAJARSHI SHAHU COLLEGE OF ENGINEERING TATHAWADE, PUNE-33 Autonomous Institute Affiliated to SavitribaiPhule Pune University S. Y. Master of Business Administration (MBA) Semester-III (Finance Specialisation) Teaching Semester Examination Scheme of Marks Credits Scheme Course Course CE MSE ESE Code TH TU PR TW PR OR TOTAL (20) (30) (50) TH TU PR TOTAL MBA2101 Strategic Management 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 (Generic Core Subject – 1 ) MBA2102 Decision Science 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 (Generic Core Subject – 2) Summer Internship MBA2103 -- -- 6 -- -- -- 100 -- 100 200 -- -- 6 6 Project MBA2104 Advanced Financial Management (Specialization Core – 2) 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 FIN MBA2105 Financial Systems of India, FIN Markets & Services 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 (Specialization Core – 3) Direct Taxation MBA2106 2 1 -- 20 30 50 -- -- -- 100 2 1 -- 3 FIN (Specialization Core –4) MBA2107 Specialization Elective 1 1 1 -- 20 30 -- -- -- -- 50 1 1 -- 2 FIN MBA2108 Specialization Elective 2 1 1 -- 20 30 -- -- -- -- 50 1 1 -- 2 FIN Non- MBA2109 International Language -- -- -- -- -- -- -- -- -- -- -- -- -- Lab-I Credit Non- MBA2110 Skill Enrichment Activity -- -- -- -- -- -- -- -- -- -- -- -- -- Credit MBA2111 Alternative Study Credit 1 1 -- -- -- -- -- -- 50 50 1 1 -- 2 Course (ASCC) Total 13 8 6 140 210 250 100 -- 150 850 13 8 6 27 SPECIALIZATION ELECTIVE SUBJECTS: SKILL ENRICHMENT ACTIVITIES (ANY ONE) Elective Code Course Title (Any One) a Field Work MBA2107A- Specialization FIN