Altadena Business Survey
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Altadena Business Survey 1. How often do you shop retail in Altadena? Response Response Percent Count Less then 1x a week 35.8% 138 1-2x a week 39.0% 150 3-4x a week 16.4% 63 5-6x a week 3.6% 14 More then 6x a week 1.6% 6 Never 3.6% 14 answered question 385 skipped question 0 1 of 83 2. Where do you grocery shop? Response Response Percent Count Trader Joes in La Canada 33.8% 130 Trader Joes in Hastings Ranch 58.7% 226 Traders Joes on Lake 30.1% 116 Whole Foods 41.6% 160 Altadena Food Fair 5.5% 21 Ralphs on North Lake 41.0% 158 Ralphs in Hastings Ranch 16.9% 65 Vons on Allen 46.0% 177 Fresh & Easy on Lake 7.0% 27 Super King 36.6% 141 Ralphs in La Canada 17.1% 66 King Ranch 9.9% 38 Other (please specify) 29.1% 112 answered question 385 skipped question 0 2 of 83 3. What do you like best about shopping in Altadena? Response Response Percent Count Supporting Local Business 73.6% 265 Convenience 73.9% 266 Product Availability 7.5% 27 Prices 7.2% 26 Other (please specify) 7.8% 28 answered question 360 skipped question 25 4. Name some stores you currently shop at in Altadena? Response Count 360 answered question 360 skipped question 25 3 of 83 5. Why do you not shop retail in Altadena? Response Response Percent Count Lack of Choices 46.7% 7 Price 13.3% 2 Availability of Goods 40.0% 6 Unaware of what is offered 26.7% 4 Other (please specify) 33.3% 5 answered question 15 skipped question 370 6. Do you use any of the following local professional services? Response Response Percent Count Realtor 7.5% 28 Insurance 7.0% 26 I don't use any local 44.7% 167 professional services Doctor 6.1% 23 Dentist 7.8% 29 Eye Doctor 5.3% 20 Vet 38.2% 143 Accountant/CPA/Bookeeper 4.8% 18 Other (please specify) 10.4% 39 answered question 374 skipped question 11 4 of 83 7. Does Altadena offer enough retail businesses for you? Response Response Percent Count Yes 7.6% 28 No 92.4% 340 answered question 368 skipped question 17 5 of 83 8. What type of businesses would you like to see here in Altadena? (You can choose more then one) Response Response Percent Count Women's Apparel 16.0% 59 Men's Apparel 7.1% 26 Gifts 20.9% 77 Shoes 10.3% 38 Entertainment 34.0% 125 Grocery 40.5% 149 Coffee House 41.3% 152 Arts/Crafts 24.5% 90 Drug Store 17.9% 66 Children's Apparel 11.7% 43 Furniture 5.7% 21 Art Gallery 26.4% 97 Children's Merchandise 14.1% 52 Books/Stationery 47.6% 175 Sporting Goods 14.4% 53 National Brands (Starbucks, Noah's 57.1% 210 Bagels, Trader Joe's, etc.) Independent Stores 45.9% 169 Specialty Stores 33.7% 124 Restaurants 77.2% 284 Fast Food 6.5% 24 Other (please specify) 22.8% 84 6 of 83 answered question 368 skipped question 17 9. What specific stores would you like to see in Altadena? (Please list names or specific types of stores) Response Count 275 answered question 275 skipped question 110 10. Are you aware of the Altadena Chamber of Commerce’s “Shop Altadena” coupon page? Response Response Percent Count Yes 42.7% 157 No 57.3% 211 answered question 368 skipped question 17 11. How often do you eat out (fast food or restaurant)? Response Response Percent Count Daily 2.9% 8 2-3x a week 82.9% 232 4-5x a week 10.4% 29 6x+ a week 3.9% 11 answered question 280 skipped question 105 7 of 83 12. Do you regularly get coffee at a national brand store (StarBucks, Peets, Coffee Bean and Tea Leaf)? Response Response Percent Count Weekly 36.5% 131 Less then Once a Month 32.6% 117 Daily 6.4% 23 Never 24.5% 88 answered question 359 skipped question 26 13. Do you consider yourself mostly shopping (ie more then 50%) in brand name stores, for example Staples, Crate & Barrel, Target, etc. Response Response Percent Count Yes 74.6% 267 No 25.4% 91 answered question 358 skipped question 27 14. Please name some places you regularly eat at and the city they are in: Response Count 320 answered question 320 skipped question 65 8 of 83 15. Please name some stores you regularly shop at and the city they are in: Response Count 308 answered question 308 skipped question 77 16. Are you? Response Response Percent Count Male 28.9% 103 Female 71.1% 254 answered question 357 skipped question 28 9 of 83 17. Please choose your age range: Response Response Percent Count Under 18 0.3% 1 18 to 21 0.3% 1 22 to 34 7.0% 25 35 to 44 28.0% 100 45 to 54 31.7% 113 55 to 64 22.1% 79 65 and Over 9.0% 32 Decline to Answer 1.7% 6 answered question 357 skipped question 28 18. How many people are in your household? Response Response Percent Count 1 10.4% 37 2 39.5% 141 3 21.0% 75 4 21.6% 77 5 5.6% 20 6+ 2.0% 7 answered question 357 skipped question 28 10 of 83 19. How long have you lived in Altadena? Response Response Percent Count I live Outside Altadena 3.9% 14 Less then 1 year 6.2% 22 1-5 years 15.4% 55 6-10 years 23.8% 85 11-15 years 14.3% 51 16+ years 36.4% 130 answered question 357 skipped question 28 20. Are there children under 18 in your household? Response Response Percent Count Yes 39.2% 136 No 60.8% 211 answered question 347 skipped question 38 11 of 83 21. Which best describes your total household income? Response Response Percent Count <40K 5.6% 20 41-55K 3.9% 14 55-70K 6.2% 22 71-85K 6.7% 24 86K-100K 16.2% 58 101K-150K 19.3% 69 151k-200K 11.5% 41 200K+ 12.9% 46 Decline to Answer 17.6% 63 answered question 357 skipped question 28 12 of 83 Page 1, Q2. Where do you grocery shop? 1 FarmFresh to you Apr 1, 2011 7:47 AM 2 Costco Mar 2, 2011 5:28 PM 3 Ralphs on Lake, south of the 210; Ralphs off of Colorado Blvd Feb 27, 2011 7:01 PM 4 Farmers Market Feb 5, 2011 2:24 PM 5 Sprouts on Rosemead Feb 3, 2011 3:26 PM 6 Food4less Feb 3, 2011 9:23 AM 7 How's Howies, Costco. Jan 23, 2011 6:18 AM 8 Certified Farmers Market Jan 22, 2011 5:22 PM 9 trader joe's in monrovia. Jan 20, 2011 11:35 AM 10 Sprouts on Colorado Jan 19, 2011 3:54 PM 11 altadena market on Altadena drive when it was operating. Quick stop-easy park Jan 19, 2011 1:57 PM 12 albertsons hastings ranch Jan 19, 2011 9:47 AM 13 Sprouts on Rosemead; occassionally Gelsons on Green Jan 12, 2011 12:03 PM 14 Bristol Farms South Pasadena Jan 6, 2011 7:54 AM 15 Costco Jan 5, 2011 8:24 PM 16 Farmers Market Altadena Urban Market Whole Foods is my last resort Jan 5, 2011 8:44 AM 17 ralphs on north lake for my forgotten grocery items....that store needs some Jan 3, 2011 1:30 PM love...its heavily trafficed. 18 Food for Less Jan 3, 2011 12:41 AM 19 Sprouts Jan 3, 2011 12:06 AM 20 Albertsons in Tujunga Dec 31, 2010 10:27 PM 21 Fresh & Easy in Arcadia Pavilions in Arcadia Dec 29, 2010 12:57 PM 22 Vons at rhw intersection of Pasadena Avenue and California Boulevard (across Dec 29, 2010 9:00 AM the street from Huntington Memorial Hospital) Vons in La Canada 23 Pasadena farmers market Dec 27, 2010 9:23 PM 24 Ralph's on South Lake Dec 27, 2010 6:19 PM 25 Bristol Farms Dec 27, 2010 5:42 PM 26 Culture Club 101 in Pasadena Dec 27, 2010 2:44 PM 27 Red Apple on Fair Oaks Dec 27, 2010 12:15 PM 28 hows in Pasadena on Huntington and san gabriel, once in a while Dec 26, 2010 6:11 PM 13 of 83 Page 1, Q2. Where do you grocery shop? 29 Ralphs on Lake & Calaveras farmer's market Dec 26, 2010 8:28 AM 30 oh happy days, farmers markets Dec 23, 2010 12:14 PM 31 none Dec 20, 2010 10:08 AM 32 My grocery shopping depends on where I am. I often grocery shop now in San Dec 20, 2010 9:01 AM Marino because my daughter has a tutoring appointment 2x per week and consequently I have time right then to shop. I miss shopping at Vons on Allen, but the timing is what works for me. 33 vons in LaCanada Dec 19, 2010 7:18 PM 34 Or Vons on Fair Oaks at Orange grove Dec 19, 2010 6:18 PM 35 Vons on Fair Oaks and Orange Grove Dec 19, 2010 4:46 PM 36 Trader Joes in La Crescenta Dec 19, 2010 3:36 PM 37 Trader Joes on Arroyo Parkway Vons on California and Pasadena Ave. Dec 19, 2010 11:15 AM 38 Vons on California Dec 19, 2010 11:05 AM 39 peetes coffee Dec 19, 2010 10:28 AM 40 Sprouts on Rosemead Henry's in Arcadia Dec 19, 2010 9:39 AM 41 henry's Sprouts, whole foods Dec 18, 2010 11:00 PM 42 sprouts Dec 18, 2010 10:50 PM 43 Internaltional Market -Lincoln Ave Dec 18, 2010 7:16 PM 44 Sprouts Henry's Dec 18, 2010 7:13 PM 45 Pavillions at Lake/California; Trader Joe's in South Pas (near my work) Dec 18, 2010 7:13 PM 46 Ralphs in Hastings Ranch Dec 16, 2010 11:53 PM 47 Vons near California & Lake Farmers Market Dec 16, 2010 12:54 PM 48 Ralphs, Lake & Walnut Dec 16, 2010 11:56 AM 49 farmers market Dec 16, 2010 9:46 AM 50 Sprouts on Rosemead, Farmers Maket at Pasadena High Dec 16, 2010 1:58 AM 51 Sprouts, farmers markets around altadena/pasadena Dec 15, 2010 5:41 PM 52 mainly where i can get fresh, local, organic items Dec 15, 2010 3:06 PM 53 Trader Joes on Arroyo Trader Joes South Pasadena Grassroots South Dec 15, 2010 1:31 PM Pasadena The MidEastrn Market on Washington (Family market?) Asian and Indian Markets in Alhambra Bristol Farms South Pasadena CoOpurtunity Community Market Los Angeles Some specialty shops in Los Feliz, Eagle Rock + LA Farmers Markets 14 of 83 Page 1, Q2.