2021-2026 Culture & Commerce BID Business Plan

Business Plan 1 Culture & Commerce BID

Bringing Commercial District, Waterfront and St. George’s Quarter together

2021 � 2026 Business Plan 2 Culture & Commerce BID

Summary

page 5 Liverpool BID, how it started page 6 2020 shows the power of working together page 8 The story so far page 16 The Next Chapter: Expanding the BID page 18 What would it mean for each area? page 20 The BID Area page 24 Core Area of Work ➊ Future-proofing our city/ Resilience page 26 Core Area of Work ➋ Connecting our city / Community page 28 Core Area of Work ➌ Improving our city / Placemaking page 30 The Budget page 32 Why I back the BID

Publication BID Business Plan page 34 Governance Ballot 2021�2026 page 37 Key Dates BID Area Culture & Commerce BID delivered by Liverpool BID Company Culture & Commerce BID Business Plan 5

Making Liverpool Liverpool BID, the place to do business. How it started This is not just a city to visit, it is a place to stay.

Liverpool BID Company works at the heart of the Our strategic approach allows us to work together city centre, with a proven track record over the for a shared goal, making the city centre more re- past 16 years in delivering projects and campaigns silient, strengthening its community, improving to make Liverpool a more attractive place to work how it looks and works for us all, making it safer and live. and stronger. This future-proofs us, and allows Liv- erpool to continue to cater for each of its communi- We develop ambitious regeneration projects by ties and city’s residents. transforming and improving the public realm. We lobby, on behalf of our levy payers, to provide a voice We are now embarking on a new chapter where we for businesses. We work to shape the future of Liver- bring onboard new parts of the city centre into the pool, creating engines for growth and recovery. Culture & Commerce BID. Setting shared goals, it helps us to stay on a clear path and work together, We know that it is easier to have your voice heard for the next year, next five years and next 20 years. when you are working together. The value of Liver- Working towards these goals helps us stay on a pool BID Company is rooted in our ability to speak clear trajectory where we know we’re all working for the city centre’s different, but interconnected, together. sectors and industries. Be it retail, hospitality, leisure, commercial activity or professional services, There is power in bringing businesses together, cre- we know that for every business to thrive, each ating a platform, both of resources and experience, must be represented. to make our city safer, more attractive, creative in solving its problems and campaigning for what BIDs, Business Improvement Districts, were born Liverpool needs. In supporting arts and culture, out of a strategy to enable businesses to work to- making it more accessible, we attract people and we gether to improve their environment. Making a city make Liverpool a vibrant place to live and work. an attractive place to both work and live requires energy and investment. As public purses become There is power in working together, creating stretched, BIDs allow business to take some of the a platform of both resources and experience strain. to build a city that works for us all. 6 Culture & Commerce BID Business Plan 7

2020 shows the power of working together

When businesses closed their doors in Giving different businesses a profile, When support began to come, we worked We will not always be in a pandemic, March 2020, the team at Liverpool BID both locally and nationally, has helped to tell every levy payer how they could but our shared way of working, of lifting 1 Company knew it would be more impor- 3 Liverpool business to share its case, giv- 5 access it. We have also highlighted gaps 8 up every business and being their voice tant than ever to be able to connect with ing them a voice in the media and talk- and championed campaigns, like Raise at the table has helped to strengthen people whilst they worked at home or ing directly to those in power. the Bar for larger venues, the night-time our levy payers. We have created a more whilst their businesses closed. economy and the self-employed. sustainable, attractive and vibrant environment for our levy payers to do business, whether that means utilising public What the past twelve months has done We provided a conduit between business- Providing data and analysis added con space, promoting them within the na- has made us more determined to bring es and government on a local, regional and text and learning, while regular digital tional media or making their case to the 2 businesses together and to strengthen 4 national scale by championing and lobby- 6 events shared expertise and perspective. central government. the city centre, not just for visitors or to ing for support. Liverpool BID Company 2020 was, hopefully, a year like no other, make Liverpool a destination, but to help made the case for Liverpool city centre’s and at every turn, Liverpool BID Compa- the city rebuild and thrive. high street and its industries. ny worked to be the voice and the plat- A crisis has shown us all that collabo- form our levy payers needed at a time of ration and working together make us crisis. 9 stronger as a whole, and make Liverpool much more resilient as a result.

As the city began to re-open, we have helped businesses to navigate the ever 7 changing waters. Culture & Commerce BID 8 1.

The Story so Far...

3. 4. Liverpool has always been a forward looking, ambitious city and it was one of the first to establish a BID, Business Improvement District, in the original pilot scheme in 2004.

We established our first BID, Retail & Leisure, orig- nesses. Our 1,500 levy payers have played a central inally called City Central, which was then quickly role in encouraging visitors to come to Liverpool, joined by the Commercial District BID. in helping to celebrate independents like those on 5. Castle Street and Bold Street. In 2020, those levy What BIDs have shown is the power of bringing payers were pivotal in creating Liverpool Without 6. businesses together to transform the areas of a Walls, essential for the city centre’s ability to inno- city, making them safer, more attractive, support- vate and survive during the pandemic. ing culture, arts and events, increasing footfall and economic activity. We have become a platform and Accountability is key, and we know that a champion for business in Liverpool. when we work together we are strong- BIDs began 50 years ago in Toronto and are rooted er for the city, connecting its range in answering the question of how businesses can of voices, passions and interests. contribute to a city. Doing business is not as simple With more than 300 BIDs in the UK, BIDs are prov- as having an office space. The environment we do en to be the vehicle to strengthen the links within business in is vital. It shapes our daily experience, the business community and improve places. We how we are able to connect and work together. It firmly believe that with the Culture & Commerce impacts how accessible and how attractive we are BID we can continue to help businesses and are- both to those who work alongside us and those as across the city centre to maintain their distinct from outside. 7. 8. identity whilst working together. We are a destina- As Liverpool city centre has transformed over the tion on the global stage and when we enable the 9. past 16 years, Liverpool BID Company has been at private sector to support and work alongside the its heart, providing a voice and a platform for busi- public sector we are more resilient. 1. Mystery Shop Awards — 2017 2. CardiAct — 2019 3. Celebrating Bold Street — 2017 4. Mystery Shop Awards — 2018 5. BID Radio Link — 2017 6. Promote in Liverpool — 2011 Invested in the 7. Urban GreenUp Pop up Forest — 2018 8. Commercial District £1.6m BID Area every year. Public Realm Improvement — 2015 £1.5m 9. The Liverpool Plinth — 2018 10 Culture & Commerce BID Business Plan 11

➊ Safety and Environment ➋ Connectivity & Transport

BID Street Rangers BID Safety Partnership Travel & transport updates City map

• The BID Street Rangers provide extra cleansing • We make Liverpool safe for shoppers and busi- • We work closely with Merseytravel, Merseyrail, • We annually co-produce 150,000 city centre and maintenance services on both private and nesses alike. We support and fund joint work Mersey Ferries and Regenerating Liverpool by maps in partnership with Liverpool ONE show- public spaces across the BID Area. On average with Merseyside Police including 2 BID funded supporting the communication of core cam- casing key attractions, accommodation and each month, 63 doorways and 55 phone boxes are Merseyside Police officers providing levy payers paigns with BID Levy Payers and employees transport links across Liverpool city centre. cleaned, 9 graffiti locations are restored and 27 with a direct response to enquiries about safety, to minimise disruptions in the district with areas of private BID Levy Payers land are cleaned. anti-social behaviour and security issues. We a special emphasis on Merseyrail’s platform have liaised with partners to establish Public upgrade work taking place from 20 Oct 2018-16 Networking opportunities Space Protection Orders (PSPOs) to tackle issues June 2019 and the £47m Liverpool City Centre • We host regular networking events for levy pay- in the city centre. Our BID Police Team have been Connectivity (LCCC) scheme. Urban GreenUp ers to create forums which bring neighbouring instrumental to keep prolific offenders away businesses and sectors together. • We attracted £600,000 of funding for green from the city centre via CBOs (Criminal Behav- spaces in the BID Area including a 60-metre long iour Orders). Shopmobility green wall in St Johns Shopping Centre. • We also connect and coordinate the response • Shopmobility helps to keep our shopping areas of the security teams of over 150 businesses as accessible and we work to deliver and support the part of our BID Radio Link and DISC system. We scheme and its users. signpost to counter-terrorism training and information. • The Alleygate scheme we helped to implement, BID Police Officers Urban GreenUp Networking Office Market Review along with a response plan, has helped to protect vulnerable businesses and to maintain a safe and clean environment.

BID Street Rangers 12 Culture & Commerce BID Business Plan 13

➌ Animation & Marketing

Christmas Working in Partnership Seasonal campaigns Promote in Liverpool

• Christmas is vital for our levy payers and for the • Alongside our cultural partners, like Culture • We build awareness campaigns to drive foot- • With Promoteinliverpool.com we manage expe- whole city. We enhance the BID Area throughout Liverpool, FACT, Open Culture, Bluecoat and fall and sales, like Summer of Love, Williamson riential spaces across the BID Area, including the festive season, from the Snowflake Trail and more, we create eye-catching and bespoke Square Bandstand, Independents’ Week, Cele- some of the most prominent locations with some Christmas projections on M&S and Primark to events, often using venues within the BID or an- brating Castle Street and Bold Street, Student of the best footfall levels in the North West for or- Christmas trees, lasers and light displays. imating the BID Area. We continue to support Takeover plus promoting Valentine’s Day, Grand ganisations who want to get in front of Liverpool Culture Liverpool’s annual programme, with an National and Mother’s Day offers and more. city centre’s 75 million annual visitors. • In 2019 we brought an international light show investment of over £500,000 in recent years. to Liverpool, Liverpool Light Spectacular, a • We generate £120,000 additional revenue each 50-metre LED tunnel of light and music. We • We have supported LightNight as a major spon- year which gets re-invested into the city centre. decorated Liverpool city centre with Christmas sor since its inception. lights and 2,000 baubles from Bold Street to Old • We have developed strong partnerships to bring Hall Street. A walkthrough Christmas tree in art into the Commercial District with dot-art and Williamson Square, along with Christmas trees through our £250,000 investment with Liver- in Church Street, Exchange Flags and St Paul’s pool Biennial. Square adding to the festive spirit. Our Neon Angel Selfie installations were part of our cam- • We are always looking at opportunities to max- paign aimed at encouraging visitors to share the imise the BID Levy and work together with city Christmas magic through social media. partners. We match funded Liverpool City Coun- cil to enhance street lighting with £100,000 of Christmas 2019 investment in tree lighting, ceilings of light and Celebrating Bold Street Promote in Liverpool upgrades to LED street lighting.

Liverpool Biennial 14 Culture & Commerce BID

➍ Business Support Some conclusions from the last 16 years...

Supporting sustainability Mystery Shop:

• We identify industry trends and facilitate plan- improving customer service ning for the future, for instance through the • We support our levy paying businesses by run- annual Liverpool Commercial Office Market Re- ning an annual mystery shop programme to view, which we fund and deliver in partnership benchmark customer service across retail, food with Professional Liverpool’s Property group. and leisure. • We support the Strategic Regeneration Frame- work (SRF) for Cavern Quarter and Williamson Square and co-funded the SRF for the Commer- Business support cial District, creating a vision and plan for those • Business support at all stages is crucial for the areas. sustainability of the city. We have created an • We take part in MIPIM, the world’s largest prop- environment to help even the smallest of firms erty market exhibition in Cannes, France, to flourish backed by a program of training and ac- reach out to potential new investors from around cess to sources of funding and experts. the world, championing the Commercial District as a destination for investment.

Championing your voice We have created partnerships Delivered innovative • We make sure the voice and interests of our levy paying businesses are heard and reflected in the with businesses and main city solutions through public- development of proposals and initiatives. We stakeholders private collaboration work with Liverpool City Council and our stakeholders to talk about how districts, experiences and public spaces can be improved. Mystery Shop Awards 2019 We have created a strong-team that is innovative, experienced and flexible in responding to your business needs

Championed our levy payers Strengthened the business by giving them a voice and community allowing represented their areas and collaboration and links sector needs among our levy payers 16 Culture & Commerce BID

The next Chapter, Liverpool BID Company will be holding a ballot in May 2021. If successful, the term of the Culture & Expanding the BID Commerce BID represents a further investment of over £6.8 million in the BID Area. The aims and objectives set out in this business plan have been shaped by a continuous consultation exercise with businesses, their employees and stakeholders in the different areas.

For 16 years, Liverpool BID Company has been one, from the digital agency to the artist, the global at the heart of a city in transformation. From leader to the independent bagelry, understands the Grosvenor’s Liverpool ONE to a global shift in how power of working together for a shared goal. business is conducted around the world. Now we In Liverpool it is about shaping that ambition are facing a new chapter of this transformation and together, and at Liverpool BID Company we see the we want to continue to be at the heart of it bringing power in being a voice and a platform for business- the business community together as we recover. es. We believe in giving busineses a stake in our We invest £1.5m every year into the BID Area, shared future. working with our levy payers to create a place to Our strategy for Liverpool is the Culture & Com- do business, be that retail, hospitality, professional merce BID, covering an extended Commercial services, commercial activity, culture or creativity. District, the Waterfront and St George’s Quar- Our work includes making Liverpool safe, improv- ter. We will take our proven track record, in the ing the public realm, adding art into the everyday commercial and retail hearts of the city, to help and encouraging businesses to work together. Pro- Liverpool recover and rebuild. motion and support helps to keep businesses com- Liverpool has faced challenges before and it petitive. page 16 See the proposed BID Area faces a fresh one for the next generation. Like many There is a shift in the way we work and use our cities there’s less money to go round, especially in page 16 Find out what this would mean for your area city centres. This has been part of our planning the public purse, and we have hard decisions to page 22 Read through the Core Areas of work for several years to ensure Liverpool would be able make about how that money should be spent. to adapt. Yet 2020 has thrown into sharp relief the page 28 See the budget Our strategy is to create a place that supports every desire and need for flexibility, for a city centre to business and enterprise, allowing larger compa- page 30 The businesses endorsing this Business Plan work for all its communities and people. nies and venues to power the city’s renaissance, page 32 Governance We are ready for the next chapter in its development. while creating an environment for our independ- Cities like Liverpool are ecosystems where every- ents to thrive. page 35 Key Dates for the ballot 18 Culture & Commerce BID Business Plan 19

What would it mean The BID Area for each area

Liverpool is a city filled The Culture & Commerce BID emboldens this, providing a solid foundation for each of these distinct with characterful districts, areas. The Culture & Commerce BID would include Waterfront each with a strong identity the Waterfront, St George’s Quarter and an expand- ed Commercial District BID working alongside its and individual needs. sister BID, Retail & Leisure BID.

The Culture & Commerce BID helps Liverpool to St George’s Quater face the future together.

BID Term Retail & Leisure BID The Commercial District BID Waterfront St George’s Quarter until 2023 Culture & Commercial District Retail & Leisure BID will Commerce Extension The Waterfront would benefit St George’s Quarter is the continue to operate its current BID from destination marketing, gateway to so many of term which is due for renewal going for Moving into the 3rd term selling its rich cultural offer Liverpool’s visitors, both in 2023 and will continue Commercial District will be and events, whilst also linking culturally and commercially. ballot in the 16 years of improving the core of the Culture & across the city centre. We Destination marketing Liverpool city centre. Having 2021 Commerce BID. Continuing will support a Subvention will tie the Quarter to the a bigger sister BID to work the work to make this the Fund, to attract conferences wider city offer, while with will allow the Retail & international business and business events to help positioning itself at the Leisure BID to play a bigger destination that it is. Driving contribute to Liverpool’s heart of the city’s heritage. part in city-wide initiatives the delivery of the Commercial competitiveness on the and be more integrated with District SRF (Spatial Regeneration global stage. the rest of the city centre. Framework) into reality.

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BID TermBIRKENHEAD Retail & Leisure BID The Commercial District BID Waterfront St George’s Quarter until 2023 Culture & Commercial District Retail & Leisure BID will Commerce Extension The Waterfront would benefit St George’s Quarter is the continue to operate its current BID BRUNSWICK from destination marketing, gateway to so many of term which is due for renewal going for Moving into the 3rd term selling its rich cultural offer Liverpool’s visitors, both in 2023 and will continue Commercial District will be and events, whilst also linking culturally and commercially. ballot in the 16 years of improving the core of the Culture & across the city centre. We Destination marketing Liverpool city centre. Having 2021 Commerce BID. Continuing will support a Subvention will tie the Quarter to the a bigger sister BID to work the work to make this the Fund, to attract conferences wider city offer, while with will allow the Retail & international business and business events to help positioning itself at the Leisure BID to play a bigger destination that it is. Driving contribute to Liverpool’s heart of the city’s heritage. part in city-wide initiatives the delivery of the Commercial competitiveness on the and be more integrated with District SRF (Spatial Regeneration global stage. the rest of the city centre. Framework) into reality. 22 Culture & Commerce BID Business Plan 23

What would it mean for each area

St George’s Quater

1. Future-proofing our city Some of our Resilience key pledges are: Working together to strengthen and pooling abilities and resources.

Insight Business Support Attracting Business Supporting a Subvention Fund to and Growth attract conferences and business events. Knowledge is power, this is why Strengthening businesses Working with partners to attract we will help our BID Levy Payers and providing our levy payers new investment and businesses to understand their marketplace with the support and the into Liverpool city centre. and economy. tools they need to thrive, Creating a solid data insights portal Initiatives such as MIPIM, a access specialist support and Our data collection and reports new empty unit/office strategy to support business planning. optimise operational costs. aim to offer a full picture of both or the attraction of events and locals and visitors including Supporting businesses into conferences to ensure we make expenditure behaviour, a more sustainable, digital Liverpool a vibrant place of Working with businesses towards demographics, footfall, visitor adapted, ethical, diverse business. numbers and occupancy. and carbon footprint neutral a more sustainable and balanced Collaborating with partners model of doing business. economy. Our sectorial and city centre across Liverpool City Region reports will contribute to Providing targeted training to support business growth, assessing the health of the programmes working start-up and scale-up to support city’s economy and help with Higher and Further the mixed-used economy of Representing and joining global forums businesses to plan and to Education institutions to Liverpool. including Global Business District forecast. support businesses to up- Facilitating the retention and skill employees, particularly Innovation Club, MIPIM, IDA and IPM. attraction of talent. aiming to provide valuable free-to-access courses. Business Plan 27

2. Connecting our city Some of our Community key pledges are: Creating the bridges for a stronger and better connected business community.

Connectivity Creating Links Vision and Strategies Delivering better pedestrian & Transport connectivity across the BID Area, linking Waterfront, Commercial Working with partners across Facilitating forums, platforms Ensuring Liverpool businesses District and St George’s Quarter with the city region and businesses and events for the business have their voices heard. We are to keep Liverpool on the move, community to be better shaping how the city develops the rest of the city. improving connections and connected as well as better and know what it needs and links within different areas of linked with residents and wants to be in order to become the city and regional centres the wider city region. a thriving place to live, work and Working with partners such as whilst reducing disruption play. We are a platform and a Facilitating the improvement Merseyrail and bus providers to for businesses, employees, champion for businesses. of the level of business across customers and residents. enhance the look and feel of the key different areas and sectors As we all work on the recovery gateways of the city centre. Developing with partners a of the city to strengthen the of the city, it is more important way for businesses to be able links and support across than ever that the business to access faster broadband the local economy. community has a platform to connection. get their needs heard so nobody Creating a platform to bring together, is left behind. showcase and represent the quarters Collaborating with employers and sectors in the city. and partners to facilitate Turning visions and strategies sustainable, faster and cost into tangible projects is at effective commuting routes. the core of BID’s work. Business Plan 29

3. Improving our city Some of our Placemaking key pledges are: It is vital that Liverpool is an attractive place to do business, that it is clean and safe, easy to travel around and that it shows its best self.

Continuing the delivery of enhanced public realm through our commitment to a Public Realm Fund. Destination Clean & Safe Events & Campaigns Marketing Revitalising and enhancing Derby Funding destination marketing Having a safe and clean city Working with our partners to and creating a forum which with a consistent approach that make Liverpool an engaging Square, St John’s Gardens and other brings together major partners benefits businesses, residents and attractive place to be. civic squares across the BID Area. of the Visitor Economy in and visitors alike is key for the Curating seasonal campaigns Liverpool like Royal Albert sustainable future of Liverpool. to attract business and visitors, Dock Liverpool and National continuing our city’s story. Working with Retail & Leisure BID Museums Liverpool, towards Our good working relationship a common approach that with businesses, Liverpool City Working with art and to celebrate the “Pool of Life” across attracts businesses and Council and Merseyside Police cultural partners to showcase Whitechapel as the key connecting people to our city. will allow us to expand the work everything the city has to offer, route from Royal Albert Dock Liverpool of our successful BID Police from LightNight to Liverpool Strengthening relationships Team and BID Street Rangers Biennial, celebrating our to William Brown Street. among Marketing Liverpool, into the new areas of Water- cultural heritage and the accommodation sector and front and St George’s Quarter supporting local organisations. partners is key to developing creating tailored initiatives, Extending our successful BID Police and driving a strategy which Ensuring the whole BID Area offering a dedicated presence Team and BID Street Rangers to the supports the attraction of and saving costs for businesses. is part of city-wide campaigns visitors to Liverpool. throughout the year facilitating new areas in the BID. Continue our work a seamless experience for Working with partners to improving and increasing residents, employees and develop a city approach for way lighting, green/blue spaces and visitors especially at important finding, jointly promoting our Leading on seasonal animation and public art across the city centre. times like Christmas, city’s quarters like St George’s Summer or bank holidays. Christmas. Quarter and Waterfront and creating effective routes. 30 Culture & Commerce BID Business Plan 31

The budget BID Levy broken down by areas in Year 1

Hereditaments* Rateable Value (RV) BID Levy

Current Commercial District BID 274 £43,559,400 £696,950

Commercial District Extension 16 £2,929,750 £46,876 As part of the proposed Culture & Commerce St George’s Quarter 35 £8,029,500 £128,472 BID, we are changing the threshold that sets Waterfront 131 £26,279,000 £418,864 which businesses can be liable for BID Levy. Total 456 £8 0,797,650 £1,291,162

* Hereditament is a term used in UK local taxation to refer to We are proposing a BID Levy of 1.6% of the rateable For existing levy payers within Commercial District BID Levy 1,60% rateable units of property. It can also be defined as a property which is or may become liable to a rate, shown as a separate value of businesses whose rateable value is £45,000 BID who will be exempt from paying the BID Levy item in the valuation list. Rateable Value Threshold £45.000 or above with a levy cap at £40,000 for any one he- moving forward, due to the increase on the rateable reditament. value, we value your support and there will be ways in which you can continue to get involved with BID projects. How the BID Levy works

1. Boundary: The defined BID Area in this proposal includes 6. Chargeable day: The levy eligibility and liability is deter- Income all roads, streets and private developments within the defined mined on a single chargeable day which will be on 1st June boundary, even if they are not listed yet or are created after the each year. The first chargeable day will be the 12th June Year 1 Year 2 Year 3 Year 4 Year 5 Total ballot has taken place. 2021 for an initial period of 354 days and will then be the 1st 2021-22 2022-23 2023-24 2024-25 2025-26 June each year thereafter, each for a full year until the end of 2. Rateable values: The eligibility based on rateable value is the BID term. BID Levy income* £1,226,604 £1,263,402 £1,301,304 £1,340,343 £1,380,553 £6,512,206 not fixed and will fluctuate with the national Valuation Office Agency evaluations. Billing is carried out on behalf of Liverpool 7. Exemptions: There are no proposed exemptions and dis- Additional income** £50,000 £50,000 £75,000 £85,000 £90,000 £350,000 BID Company by Liverpool City Council who will determine counts. There is a levy cap of £40,000 for any one heredita- eligibility. ment. Total income £1,276,604 £1,313,402 £1,376,304 £1,425,343 £1,470,553 £6,862,206

3. Levy payments: BID Levy for Year 1 will be calculated at Vacant properties: Where a property is vacant, liability for * BID levy income based on 95% collection, with a £40,000 levy cap for any one 8. hereditament and potential annual inflation increase from Year 2 onwards. 1.6% of the hereditament’s rateable value. the full BID Levy chargeable falls to the owner/landlord of the ** Income from Promote in Liverpool generated via the commercialisation property. of experiential sites across the Culture & Commerce BID area. 4. Inflation: Income from year 2 and subsequent years has a 3% increase applied year on year to allow for inflation. Wheth- 9. Accommodation hereditaments: Accommodation busi- er this additional amount is charged is at the discretion of the nesses within these BID arrangements will only be required to Culture & Commerce BID operating board and may not neces- pay this levy until such time as an Accommodation BID comes Expenditure sarily be applied. into force over the same geographical area. At that point this levy becomes null and void for accommodation businesses, Year 1 Year 2 Year 3 Year 4 Year 5 Total and instead those businesses will pay the new levy charged 2021-22 2022-23 2023-24 2024-25 2025-26 5. Threshold: The threshold for BID Levy is £45,000. Any hereditament whose rateable value is £45,000 or above will be by the Accommodation BID for the term of those BID arrange- liable for BID Levy. ments. The affected business will have the opportunity to vote Operating Costs £255,321 £262,680 £275,261 £285,069 £294,111 £1,372,442 in the Accommodation BID ballot when it takes place. Resilience £255,000 £265,000 £270,000 £285,000 £300,000 £1,375,000

Community £200,000 £210,000 £225,000 £235,000 £250,000 £1,120,000

Placemaking £520,000 £540,000 £560,000 £580,000 £600,000 £2,800,000

Expenditure £1,230,321 £1,277,68 0 £1,330,261 £1,385,069 £1,444,111 £6,667,442 The proposed Culture & Commerce BID

Contingency £46,283 £35,722 £46,043 £40,274 £26,442 £194,765 represents £6.8m investment in improving your trading environment. Total Expenditure £1,276,604 £1,313,402 £1,376,304 £1,425,343 £1,470,553 £6,862,206 £6.8m 32 Culture & Commerce BID Business Plan 33

Why I back the BID

Sue Weir Laura Pye Nisha Katona CEO of Director of National Founder of Medicash Museums Liverpool Mowgli

Liverpool BID Company Liverpool’s cultural offer is Liverpool has proved to be a city works in that it helps to bring central to its economy and that gets on with the business the business community ensuring via the BID we have of helping businesses create together meaningfully. an environment to wealth and jobs for others Working on attract visitors and give

projects with a shared vision them a warm welcome is Faye Dyer Denise Barrett-Baxendale Gillian Miller Managing Director Director CEO of Liverpool’s and aim makes us stronger as incredibly important to us of The ACC and CEO of Royal Court and Chair of a city and better placed at National Museums Liverpool Group Everton FC St George’s Quarter CIC to succeed Liverpool Troy Johnson Development Director of Griffiths & Armour

Liverpool’s world-renowned waterfront is a growing, The business tourism sector is dynamic hub of business and Making the whole of critical to the economy of cultural activity. As residents of Liverpool city centre a Liverpool, particularly now at the Royal Liver Building in the vibrant destination, from Knowing there’s a strategy in this vital time of recovery. The heart of Liverpool’s waterfront, its history and heritage to place, that there’s a team on BID Subvention Fund will help Everton is proud to be working nightime economy, is vital hand to support you and your to support in attracting alongside partners in contribut- for the city as it moves business when you need it, business events to the city, ing to our city’s exciting future forward. Liverpool BID working to constantly which in turn will help to as together we boost our local Company threads the city improve and evolve the business underpin the success and economy, create jobs, attract centre together, ensuring environment helps to build a growth of our retail and visitors and help our region all its parts work in thriving business community hospitality sectors compete on a global stage harmony 34 Culture & Commerce BID Business Plan 35

Governance, A BID is a partnership How it will work allowing businesses, within a specific area, to access additional services, business

It’s rooted in legislation, which gives businesses er area under one umbrella, allowing a better con- support and representation. the power to formally designate an area and to lev- nected and supported Liverpool city centre. erage additional funding to be invested on priori- Each BID is overseen by a separate operating board, ties that matter to them. currently one for Retail & Leisure BID and another one for Commercial District BID, who ensure that what’s delivered is in line with the business plan. How the BID works The Liverpool BID Company Executive Board over- A BID is a voice and a platform for businesses. To sees the strategic and financial aspects of the com- form a BID, over half of the businesses in a desig- pany. nated area must vote ‘YES’ by total number of votes cast, and also by rateable value of those votes cast. The current Commercial District BID board will If successful, every business that meets the crite- transition into the Culture & Commerce BID board ria automatically becomes a BID Levy Payer and by enlarging the representation and including pays a levy each year, which is invested to deliver businesses from the new areas. All operating the aims of the BID business plan which is created boards will be able to influence and take part in the following consultation with businesses in the area. strategy helping to make Liverpool as welcoming, accessible and safe as it can be. The levy creates extra benefits that work to vastly improve the quality of the area, for businesses, vis- Baselines itors and employees, as well as, making it more at- As a BID we must deliver services that are over and tractive to investors. This money can pay for phys- above those provided by statutory partners (such ical projects, like better lighting or street cleaning, as Liverpool City Council and Merseyside Police) the creation of green spaces, crime reduction pro- we establish a ‘baseline statement’, setting out grammes, special events, transport, accessibility what services are provided by them and allowing or marketing. All these decisions are set out in the the BID to pledge additional support. BID business plan. The following baselines apply to this BID ballot: • Street Cleansing Provided by LSSL (Liverpool- Governance Street Scene Limited) on behalf of Liverpool Liverpool’s existing BIDs, Retail & Leisure BID and City Council Commercial District BID, are both managed by us, • City Centre Policing – Merseyside Police the Liverpool BID Company. We are a private, not- • City Centre CCTV – Monitoring (CityWatch) – for-profit limited company, working on behalf of Liverpool City Council our 1,500 BID Levy Payers. The current Commercial District BID will expand Service level agreements are also in place for: and also include Waterfront and St George’s Quar- • Christmas Light Provision ter. The new BID will be named Culture & Com- • Operation of a Section 115 licence within the merce BID which will be managed by us, Liverpool BID Area BID Company. It will bring businesses from a larg- 36 Culture & Commerce BID Business Plan 37

Conducted independently by Civica Election Ser- A business community that Key dates vices, formerly Electoral Reform Services, a postal ballot will be held for all eligible businesses within is as strong as the sum of its the defined area of this proposal. The ballot date is 10 June 2021 at 5pm – all votes re-ceived by Civica before this time will be parts is much more effective counted. The ballot will be successful if more than 50% of businesses vote ‘YES’ by total number of votes cast (one per eligible hereditament) and for a local economy than one also ‘YES’ by a majority of the total rateable value of the heredita-ments voting. single business. If successful, every business that meets the criteria automatically becomes a BID Levy Payer and pays a BID Levy.

Stakeholder engagement 2020 Public consultation February 2021 Launch of the business plan April 2021 Postal ballot 2021 Thursday 13 May 2021–Thursday 10 June 2021 Announcement of ballot result Friday 11 June 2021 Culture & Commerce BID starts operating Saturday 12 June 2021

For more information visit: liverpoolbidcompany.com/ballot 38 Culture & Commerce BID Business Plan 39 Vote YES for Culture & Commerce BID 2021—2026

0151 703 2399 twitter @LpoolBIDcompany [email protected] LinkedIn Liverpool BID Company liverpoolbidcompany.com instagram facebook LiverpoolBIDcompany 40 Culture & Commerce BID Businesses working together to create a thriving and vibrant destination.