2021-2026 Culture & Commerce BID Business Plan
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Business Plan 1 Culture & Commerce BID Bringing Commercial District, Waterfront and St. George’s Quarter together 2021 � 2026 Business Plan 2 Culture & Commerce BID Summary page 5 Liverpool BID, how it started page 6 2020 shows the power of working together page 8 The story so far page 16 The Next Chapter: Expanding the BID page 18 What would it mean for each area? page 20 The BID Area page 24 Core Area of Work ➊ Future-proofing our city/ Resilience page 26 Core Area of Work ➋ Connecting our city / Community page 28 Core Area of Work ➌ Improving our city / Placemaking page 30 The Budget page 32 Why I back the BID Publication BID Business Plan page 34 Governance Ballot 2021�2026 page 37 Key Dates BID Area Culture & Commerce BID delivered by Liverpool BID Company Culture & Commerce BID Business Plan 5 Making Liverpool Liverpool BID, the place to do business. How it started This is not just a city to visit, it is a place to stay. Liverpool BID Company works at the heart of the Our strategic approach allows us to work together city centre, with a proven track record over the for a shared goal, making the city centre more re- past 16 years in delivering projects and campaigns silient, strengthening its community, improving to make Liverpool a more attractive place to work how it looks and works for us all, making it safer and live. and stronger. This future-proofs us, and allows Liv- erpool to continue to cater for each of its communi- We develop ambitious regeneration projects by ties and city’s residents. transforming and improving the public realm. We lobby, on behalf of our levy payers, to provide a voice We are now embarking on a new chapter where we for businesses. We work to shape the future of Liver- bring onboard new parts of the city centre into the pool, creating engines for growth and recovery. Culture & Commerce BID. Setting shared goals, it helps us to stay on a clear path and work together, We know that it is easier to have your voice heard for the next year, next five years and next 20 years. when you are working together. The value of Liver- Working towards these goals helps us stay on a pool BID Company is rooted in our ability to speak clear trajectory where we know we’re all working for the city centre’s different, but interconnected, together. sectors and industries. Be it retail, hospitality, lei- sure, commercial activity or professional services, There is power in bringing businesses together, cre- we know that for every business to thrive, each ating a platform, both of resources and experience, must be represented. to make our city safer, more attractive, creative in solving its problems and campaigning for what BIDs, Business Improvement Districts, were born Liverpool needs. In supporting arts and culture, out of a strategy to enable businesses to work to- making it more accessible, we attract people and we gether to improve their environment. Making a city make Liverpool a vibrant place to live and work. an attractive place to both work and live requires energy and investment. As public purses become There is power in working together, creating stretched, BIDs allow business to take some of the a platform of both resources and experience strain. to build a city that works for us all. 6 Culture & Commerce BID Business Plan 7 2020 shows the power of working together When businesses closed their doors in Giving different businesses a profile, When support began to come, we worked We will not always be in a pandemic, March 2020, the team at Liverpool BID both locally and nationally, has helped to tell every levy payer how they could but our shared way of working, of lifting 1 Company knew it would be more impor- 3 Liverpool business to share its case, giv- 5 ac cess it. We have also highlighted gaps 8 up every business and being their voice tant than ever to be able to connect with ing them a voice in the media and talk- and championed campaigns, like Raise at the table has helped to strengthen people whilst they worked at home or ing directly to those in power. the Bar for larger venues, the night-time our levy payers. We have created a more whilst their businesses closed. economy and the self-em ployed. sustain able, attractive and vibrant envi- ronment for our levy payers to do busi- ness, whether that means utilising public What the past twelve months has done We provided a conduit between business- Providing data and analysis added con- space, promoting them within the na- has made us more determined to bring es and government on a local, regional and text and learning, while regular digital tional media or mak ing their case to the 2 businesses together and to strengthen 4 national scale by championing and lobby- 6 events shared expertise and perspective. central government. the city centre, not just for visitors or to ing for support. Liverpool BID Company 2020 was, hopefully, a year like no other, make Liverpool a destination, but to help made the case for Liverpool city centre’s and at every turn, Liverpool BID Compa- the city rebuild and thrive. high street and its industries. ny worked to be the voice and the plat- A crisis has shown us all that collabo- form our levy payers needed at a time of ration and working together make us crisis. 9 stronger as a whole, and make Liverpool much more resilient as a result. As the city began to re-open, we have helped businesses to navigate the ever 7 changing waters. Culture & Commerce BID 8 1. The Story so Far... 2. 3. 4. Liverpool has always been a forward looking, ambitious city and it was one of the first to establish a BID, Business Improvement District, in the original pilot scheme in 2004. We established our first BID, Retail & Leisure, orig- nesses. Our 1,500 levy payers have played a central inally called City Central, which was then quickly role in encouraging visitors to come to Liverpool, joined by the Commercial District BID. in helping to celebrate independents like those on 5. Castle Street and Bold Street. In 2020, those levy What BIDs have shown is the power of bringing payers were pivotal in creating Liverpool Without 6. businesses together to transform the areas of a Walls, essential for the city centre’s ability to inno- city, making them safer, more attractive, support- vate and survive during the pandemic. ing culture, arts and events, increasing footfall and economic activity. We have become a platform and Accountability is key, and we know that a champion for business in Liverpool. when we work together we are strong- BIDs began 50 years ago in Toronto and are rooted er for the city, connecting its range in answering the question of how businesses can of voices, passions and interests. contribute to a city. Doing business is not as simple With more than 300 BIDs in the UK, BIDs are prov- as having an office space. The environment we do en to be the vehicle to strengthen the links within business in is vital. It shapes our daily experience, the business community and improve places. We how we are able to connect and work together. It firmly believe that with the Culture & Commerce impacts how accessible and how attractive we are BID we can continue to help businesses and are- both to those who work alongside us and those as across the city centre to maintain their distinct from outside. 7. 8. identity whilst working together. We are a destina- As Liverpool city centre has transformed over the tion on the global stage and when we enable the 9. past 16 years, Liverpool BID Company has been at private sector to support and work alongside the its heart, providing a voice and a platform for busi- public sector we are more resilient. 1. Mystery Shop Awards — 2017 2. CardiAct — 2019 3. Celebrating Bold Street — 2017 4. Mystery Shop Awards — 2018 5. BID Radio Link — 2017 6. Promote in Liverpool — 2011 Invested in the 7. Urban GreenUp Pop up Forest — 2018 8. Commercial District £1.6m BID Area every year. Public Realm Improvement — 2015 £1.5m 9. The Liverpool Plinth — 2018 10 Culture & Commerce BID Business Plan 11 ➊ Safety and Environment ➋ Connectivity & Transport BID Street Rangers BID Safety Partnership Travel & transport updates City map • The BID Street Rangers provide extra cleansing • We make Liverpool safe for shoppers and busi- • We work closely with Merseytravel, Merseyrail, • We annually co-produce 150,000 city centre and maintenance services on both private and nesses alike. We support and fund joint work Mersey Ferries and Regenerating Liverpool by maps in partnership with Liverpool ONE show- public spaces across the BID Area. On average with Merseyside Police including 2 BID funded supporting the communication of core cam- casing key attractions, accommodation and each month, 63 doorways and 55 phone boxes are Merseyside Police officers providing levy payers paigns with BID Levy Payers and employees transport links across Liverpool city centre. cleaned, 9 graffiti locations are restored and 27 with a direct response to enquiries about safety, to minimise disruptions in the district with areas of private BID Levy Payers land are cleaned. anti-social behaviour and security issues. We a special emphasis on Merseyrail’s platform have liaised with partners to establish Public upgrade work taking place from 20 Oct 2018-16 Networking opportunities Space Protection Orders (PSPOs) to tackle issues June 2019 and the £47m Liverpool City Centre • We host regular networking events for levy pay- in the city centre.