Global Wine Trends Weekly Update
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communications without intelligence is noise Global Wine Trends Weekly Update created: 24.07.2009 Critical Publics | EDOAO Global Wine Trends 24/07/2009 Weekly Update Table of Contents Table of Contents .................................................................................. 2 Global Market Watch ............................................................................ 4 What You're Drinking Now ............................................................................. 4 Cornell–Southern Wine & Spirits Research Highlights Strategies that Correlate to Increased Wine Sales ................................................................. 4 ‘More for your dolla koala' wine to take on Aussie vintners ........................... 5 Starbucks experimenting with beer, wine ...................................................... 5 Some wine companies tailor their marketing to attract more men. .............. 6 On the bottle: the Harrods cellar .................................................................... 6 Box Wines That Can Be A Hit .......................................................................... 7 Plastic not so fantastic for wine's shelf-life: study ......................................... 7 Fruit wine getting recognition it deserves...................................................... 8 Do you want to drink a wine made by your favorite celebrity? ...................... 8 Chardonnay still queen of white wine world .................................................. 8 Summer’s Background Music .......................................................................... 9 Global Industry Watch ........................................................................ 10 No stake in Diageo says CIC ......................................................................... 10 Argentina's Ascent ........................................................................................ 10 Grading Obama's Commitment to Organic Wine and Agriculture ................ 11 Is California Preparing an Internet Wine Crackdown? ................................ 11 Wine Shipping Proponents To Pour For Justice ............................................ 12 SA wine producers take on the world ........................................................... 13 Zut alors! French wine sales go down the drain ........................................... 13 Nilaya from Diageo dries up. Leaves Indian market .................................... 14 DELOACH VINEYARDS ROLLS OUT BARREL-TO-BARREL WINE SERVICE .... 14 Remy Cointreau reports 4.5 percent drop in Q1 sales as Champagne sales lose their pop ................................................................................................ 14 Inertia wants New Vine to survive ............................................................... 15 Wine retailer raises £1 million ...................................................................... 15 Ice wine produced in Brazil for the first time ............................................... 16 AXA head to make English sparkling wines .................................................. 16 New Mexico produces tasty wine ................................................................. 16 Ehrmanns acquired by Global Vintners ......................................................... 17 Wine Domain Catalysts Watch ............................................................ 17 Bordeaux En Primeur – First Sanity then Parker Madness ........................... 17 Land of plenty ............................................................................................... 18 US wine critic includes some Navarran wines on his latest issue ................ 18 Supermarket own-label wines deserve a fitting tribute ............................... 19 Critical Publics | EDOAO Page 2 of 28 Global Wine Trends 24/07/2009 Weekly Update Scientific Developments & Technological Breakthroughs Watch ....... 20 The Claim: Red Wine Is Better for You Than White...................................... 20 Wine May Lessen Radiation Therapy Side Effects ........................................ 20 Seismic Barrel Rack Shakes Up the Industry ................................................ 21 Lactic acid reduces off aromas, allergic reactions: study ............................. 21 Wines from Greece Publicity Monitor ................................................. 22 GREECE: In vino veritas ................................................................................ 22 Blogosphere Monitor ........................................................................... 23 Wine Signs of the Times ............................................................................... 23 The Sampler expands.................................................................................... 23 The USA "would be well advised to concentrate on producing great white wines" ........................................................................................................... 24 Sierra missed – the saga of Sierra Carche 2005 ........................................... 24 How to Pitch a Wine Blogger ........................................................................ 25 Wine Bloggers and Their Readers: The Connective Tissue ........................... 25 Peripheral Domains Intelligence ........................................................ 26 Social Media Takes Stage at WITS ................................................................ 26 Rosemount Estate Wines Announces Exclusive Wine Partnership With 'Hell's Kitchen' and Chef Gordon Ramsay ............................................................... 26 Wine mockumentary released ...................................................................... 27 The Vine Hotel & Spa, Madeira ..................................................................... 27 Global Sustaining & Emerging Trends Digest ..................................... 28 Consumers spend less on wines ................................................................... 28 Critical Publics | EDOAO Page 3 of 28 Global Wine Trends 24/07/2009 Weekly Update Global Market Watch The global market watch outlines developments, spotted and emerging trends that define the current situation in the global wine landscape. It includes all major developments in the market including consumer trends relating to wine and marketing campaigns or approaches, as well as concerns on health and sustainability. What You're Drinking Now WINE SPECTATOR, USA 13.07.09: Hard times can require difficult choices. Although wine consumers are cautiously optimistic about the prospects for the general economy, most have cut back on their wine spending compared with a year ago, according to the results of a recent survey conducted on WineSpectator.com. Strategies vary as people seek to maximize their pleasure in light of newly constrained budgets. Many of those who are still drinking their favorite wines are buying less of them. Even more are seeking out value wines they haven't tried before. Others are drinking wines from their cellar instead of purchasing new ones. "I'm spending a little less on wine today than I did a year ago," wrote one survey respondent, a man in his 20s who lives in the southwestern United States. "A lot less $30 bottles, a lot more $15 bottles. I now buy more value wines I haven't tried before. I have made it a game to find good wine for cheap." A year ago, he generally spent $21 to $50 per bottle at retail. Today, he spends $10 to $20. In all, 61 percent of respondents said they were spending less on wine now compared with a year ago (35 percent are spending a little less; 26 percent are spending a lot less). Only 10 percent are spending more. Last year, 54 percent of respondents spent $21 to $50 per bottle at retail, and 16 percent spent more than $50. Now the largest category of respondents, 43 percent, reports spending $10 to $20 per bottle. The percentage of those spending in the $21 to $50 range has decreased to 39 percent, while the more than $50 group represents only 10 percent of respondents… http://www.winespectator.com/Wine/Features/0,1197,5198,00.html Cornell–Southern Wine & Spirits Research Highlights Strategies that Correlate to Increased Wine Sales HOSPITALITY.NET, USA 22.07.09: A Cornell University wine research study has identified four key strategies that Critical Publics | EDOAO Page 4 of 28 Global Wine Trends 24/07/2009 Weekly Update coincide with higher wine sales in restaurants. In a newly released report, "Wine List Characteristics Associated with Greater Wine Sales," certain attributes of restaurant wine lists were analyzed by Cornell University's Sybil Yang and Michael Lynn. The research was made possible by Southern Wine & Spirits of America, partnering with Cornell's Center for Hospitality Research. The research found that the following four wine-list tactics were involved in higher wine sales: (1) Including the wine list on the food menu; (2) Listing prices without a dollar sign; (3) Listing wines from certain wineries known for their quality; and (4) Including "reserve" wines or another special section. A fifth tactic, however, was connected with lower sales, namely, using wine style as an organizational category on the list (e.g., sweet, bold, dry)… The report is available at: http://www.hotelschool.cornell.edu/research/chr/pubs/reports/2009.html http://www.hospitalitynet.org/news/154000320/4042579.search?query=wine ‘More for your dolla koala' wine to take on Aussie vintners FORT WAYNE, USA 19.07.09: First there was Two Buck Chuck. Now,