Scotiabank Centre 2015-2016 Annual Report
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1 SCOTIABANK CENTRE / 2015-16 ANNUAL REPORT GREETINGS FROM THE MAYOR 2 MESSAGE FROM THE CEO 3 ENHANCING THE CUSTOMER EXPERIENCE 4 CONNECTING WITH OUR COMMUNITY 10 CREATING COMMUNITY VIBRANCY 14 EVENT HIGHLIGHTS 19 LOOKING TO THE FUTURE 20 BUSINESS OVERVIEW 22 MANAGEMENT DISCUSSION & ANALYSIS 23 FINANCIAL STATEMENTS 28 PHOTO CREDITS: Paul Darrow - Cover, Page 4, 6, 7, 39 Mike Dembeck - Back Cover, Page 5, 9, 10, 12, 16, 18, 20 Centerplate - Page 8 Adrien Veczan - Page 17 Nicole Lapierre - Page 1, 3, 14, 19 1 SCOTIABANK CENTRE / 2015-16 ANNUAL REPORT GREETINGS FROM THE MAYOR A new era may have begun at the Scotiabank Centre, but the same incredible event experience remains. Over its rich history, the Scotiabank Centre has created a lifetime of memories for our community. Today, the legacy of the iconic facility continues, but in new and improved ways. against their national counterparts in outstanding live With a fresh re-brand well in motion, including a facelift to action. The National Basketball League of Canada welcomed some key elements of the Scotiabank Centre, the facility is our Halifax Hurricanes to professional basketball. And, of delivering an enhanced event experience. course, we got to pump up the country as Halifax hosted and celebrated the Canadian Country Music Association Awards. When I was treated to a sneak peek of the upgraded seats and sampled the new food offerings just before the There’s no doubt that the Scotiabank Centre will continue to Canadian Country Music Association Awards stepped into serve as a gathering place for our community – a place where town, I knew something amazing had happened. Part of memories are made and relationships are forged – and act as these improvements include a partnership between the an economic driver for our city for years to come. concessions provider, Centerplate, and leaders in the local food community to showcase our local food offerings and I’m proud of all that we’ve accomplished this past year, and culture. Now, guests from all over the world can sample a look forward to the evolution of Atlantic Canada’s mainstay taste of our city as they feed off the energy and excitement gathering place for world-class sports and entertainment. of the Scotiabank Centre. With this investment in improvements, we’re ensuring Halifax continues to have the premier venue for our region to gather, celebrate, and be entertained. And what a year of sports and entertainment it has been. We hosted the CIS Men’s Mike Savage University Cup and witnessed homegrown talent compete Mayor, City of Halifax 2 MESSAGE FROM THE CEO This past year was one of change and improvement. We kicked-off another exciting season of events by unveiling a series of improvements to our Scotiabank Centre. This marked a new era for a facility that has been a major source of community pride for over 37 years. It’s been an incredible journey as we build on our rich history of successful events, hosting the world’s top performers, homegrown talent, and best-in-class athletes. This year, even while undergoing renovations, we welcomed over 458,000 fans to a number of marquee events including the Canadian Country Music Association Awards, CIS Men’s University Cup, and the Canadian Tire National Skating Championships. ignite our community. Our fresh look and offerings now meet We also celebrated the return of professional basketball to global standards, as we maintain our position as Atlantic Halifax as the Halifax Hurricanes stormed into the Scotiabank Canada’s premier sports and entertainment venue. Our guests Centre for their National Basketball League of Canada debut. and community can expect a continued emphasis on marquee events that deliver unique experiences, while more changes As part of the naming rights transition and with input continue as we work to adapt to the evolving expectations of gathered from our guests and partners, we worked on our audiences. enhancing the customer event experience through a series of upgrades and renovations, such as new seats, expanded washrooms, and new concession options. It’s indeed been a significant transition, but ultimately these dramatic and visible changes help pave the way for an Carrie Cussons exciting future as we continue to deliver great events that Acting President & CEO 3 SCOTIABANK CENTRE / 2015-16 ANNUAL REPORT 4 Wow. There was no question of where we were going to spend the money. For years, customers had been That’s the reaction we’ve been getting when people telling us that the iconic orange seats had become see the renovated Scotiabank Centre for the first time. uncomfortable, the once-modern washrooms were now Many are saying it looks and feels like a brand-new too small, and the concessions area always had a traffic building, not a 38-year-old facility. jam, and could use a little more variety. The transformation is a result of over $5 million worth So when the opportunity came to enhance our of upgrades made possible when Scotiabank became customers’ experience, we knew just what to do. our naming rights partner. NEW SEATS WITH CUPHOLDERS ARE ONE OF THE MANY NEW CUSTOMER EXPERIENCE IMPROVEMENTS AT SCOTIABANK CENTRE. 5 SCOTIABANK CENTRE / 2015-16 ANNUAL REPORT RENOVATION HIGHLIGHTS PROJECT 22,000+ 46 DAYS HOURS OF WORK 10,000+ 1,100+ NEW SEATS LITRES OF PAINT NEW NEW MENU 26 WASHROOMS 16 OPTIONS 6 HAVE A SEAT TAKE A BREAK We’ve been building an international reputation for the While nobody can guarantee that you’ll never have calibre of events we host at Scotiabank Centre. The Ford to wait for a washroom again, at least your chances World Men’s Curling Championship and the Royal Nova are two times better that you’ll get back before the Scotia International Tattoo bring in fans, participants, intermission is over. As part of the renovation, we and media from all over the world. These are people doubled the number of washrooms and completely who have experienced what major arenas have to offer. overhauled them to make them much more attractive So when it came time to change the seats, we knew we and efficient. wanted to deliver that same level of quality. Our new seats are fully padded on the bottom and back and feature a cupholder. They’re the exact same seats you’ll find at some of North America’s most prestigious arenas. “It’s as close to an NHL atmosphere as you can get,” says Bobby Smith, majority owner and president of the Halifax Mooseheads. “We look for convenience for our fans. The upgrades have been done very well. Whatever makes our fans happy, makes us happy.” DOUBLING OUR WASHROOMS MEAN IMPROVED WAIT TIMES. SCAN TO WATCH A TIMELAPSE OF THE NEW SEATS BEING INSTALLED 7 SCOTIABANK CENTRE / 2015-16 ANNUAL REPORT BRING YOUR APPETITE The third step we took in the evolution of the facility was to hire Centerplate to create a new food and beverage experience. Centerplate is the supplier of choice in over 300 major sports and entertainment arenas across the United States, Canada, and the United Kingdom. Their vision is to be fresh, local, and diverse says James Demjan, general manager for Centerplate at the Scotiabank Centre. Guests can now enjoy local delicacies like handcrafted sausages from Nova Scotia’s Meadowbrook Meat Market, Chris Brothers pepperoni, and even a donair in honour of Halifax’s official food. There’s also Taste 902, a kiosk dedicated just to local chefs, restaurants, and food concepts. The other thing people want is an ice-cold beer to go with their meal. To that end, our beverage sponsor, Labatt Breweries, stepped up with some cool new ideas. “We’re elevating the beer experience,” says Chad Patterson, regional vice president. That includes new brands like Shock Top and Goose Island, and the new Budweiser King Club Lounge. The upgrades mark a new era and an exciting future THE ASIAN NOODLE BOWL IS JUST ONE OF OUR SIXTEEN NEW MENU OPTIONS. for a facility that is a great source of pride in our community. 8 THE ASIAN NOODLE BOWL IS JUST ONE OF OUR SIXTEEN NEW MENU OPTIONS. SCAN FOR MORE INFORMATION ON OUR RECENT RENOVATIONS. 9 SCOTIABANK CENTRE / 2015-16 ANNUAL REPORT 10 Some people get a t-shirt or an autographed picture to remember a special event at the Scotiabank Centre—and now a very select few have a pair of the original orange seats. The people who have them were winners in our Memory Contest—an idea we developed with our radio partners that invited members of our community to share a story with us about an experience they had in those seats. The response was amazing. One man described going to see his first Halifax Mooseheads game when he was five-years old, and how that turned him into a life-long fan. A young couple told about having their first date at the Australian Pink Floyd concert—and now they’re married. A dancer shared her memories of rehearsing for the Royal Nova Scotia International Tattoo, and how awe-struck she felt looking out at the arena. Each radio station’s lucky winners got to take home a pair of seats. If you didn’t win, you can still see one outside the Nova Scotia Sports Hall of Fame, and another is hanging from the rafters of the newly renovated Scotiabank Centre—a fitting retirement for 38 years of dedicated service. 11 SCOTIABANK CENTRE / 2015-16 ANNUAL REPORT WHEN THE PUCK DROPS, HOCKEY LOVERS WIN Halifax has a long history in hosting major hockey championships. So it was a real score when St.