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2018-19 Orange County Convention Center Annual Report

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2018-19 Orange County Convention Center Annual Report 2018-2019 ANNUAL REPORT Greetings, This is a time of great transformation for the Orange County Convention Center. As we continue to build our community together, we are pleased to report this year’s accomplishments and share more about The Center of Hospitality’s future expansion and its continued economic impact in Central Florida. Through the support of our stakeholders and by strengthening relationships with our partners and clients, the Convention Center is embarking on a phenomenal $605 million expansion to provide additional space for our clients’ growing needs and to further enhance our offerings at this world-class campus. The convention and trade show industry is extremely competitive and our unparalleled customer service and additional space will position the OCCC as North America’s most competitive convention center. Year after year, industry leaders and trade publications have ranked the OCCC as one of the most sought after convention centers in North America. We continue to see exciting synergy between our facility, our connected hotels and nearby businesses and destinations. Our world famous theme parks, lodging, dining, retail and Orange County Mayor, Jerry L. Demings entertainment offerings have pushed the Convention Center district to a new level of excellence. We have the right team at the convention center, the support of our Board of County Commissioners, stakeholders and community partners to keep the convention center as one of the greatest global destinations for conventions. Together, we are ushering in a new era of prosperity as we continue Building for the Future. Sincerely, Jerry L. Demings Orange County Mayor AFFECTING GROWTH THROUGH LEADERSHIP Orange County Government The Orange County Convention Center (OCCC) is owned and operated by Orange County Government, led by Orange County Mayor Jerry L. Demings. Additionally, the Board of County Commissioners oversees the management of the OCCC. With strategic leadership through Orange County, the OCCC has evolved into a state-of-the-art, world-class convention facility—a leader in the industry. Commissioner Commissioner Commissioner Betsy VanderLey Christine Moore Mayra Uribe DISTRICT 1 DISTRICT 2 DISTRICT 3 Commissioner Commissioner Commissioner Maribel Gomez-Cordero Emily Bonilla Victoria P. Siplin DISTRICT 4 DISTRICT 5 DISTRICT 6 Orlando, Orange County Convention Center “Center of Hospitality” Annual Report 2018-2019 On behalf of the Orange County Convention Center, we are pleased to present the 2018- 2019 Annual Report, which showcases our milestones and accomplishments. It has been an exceptional year for the OCCC, International Drive and our surrounding Convention Center District. With new and improved transportation, entertainment and accommodation options changing our dynamic landscape, the Central Florida area is experiencing tremendous growth and innovation. The OCCC continues to Build for the Future, as we embark on a massive expansion project that will elevate the North-South Building and provide even more space and flexibility for our clients. The expansion keeps our campus competitive and on the cutting edge of the trade show and convention industry. Join us as we continue to elevate Orlando as the number one destination in the country for conventions, trade shows, exhibitions and meetings. Sincerely, David Ingram Acting Executive Director TABLE OF CONTENTS 05 11-12 18 WELCOME TO THE CONVENTIONS AND TOURIST DEVELOPMENT ORANGE COUNTY TRADE SHOWS MEAN TAX DOLLARS WORK CONVENTION CENTER BIG BUSINESS FOR ORLANDO LOCALS 06 13 19 ORANGE COUNTY EVENT CATEGORIES TRADE SHOWS DONATE CONVENTION CENTER MEASURED BY MISSION STATEMENT NUMBER OF EVENTS 07 14 20 WHAT OUR CUSTOMERS MARKET MIX ORANGE COUNTY HAVE TO SAY CONVENTION CENTER INDUSTRY OUTLOOK 08 15 21 ORANGE COUNTY HISTORY OF CENTER ORANGE COUNTY CONVENTION CENTER ATTENDANCE CONVENTION CENTER FUTURE PLANS LEADERSHIP TEAM 09 16 THE ECONOMIC BENEFIT ORANGE COUNTY OF 2.1 MILLION SQUARE CONVENTION CENTER FEET OF EXHIBIT SPACE ECONOMIC IMPACT 10 17 ORANGE COUNTY KNOWING THE OPERATING REVENUE CONVENTION/GROUP AND EXPENSES MEETING ATTENDEE At the OCCC we are proud to be known as WELCOME TO The Center of Hospitality. This symbolizes outstanding service to our clients and THE ORANGE community, motivating their desire to return and enhancing the community’s reputation for COUNTY excellence. CONVENTION As a world-class convention facility, we host some of the most dynamic regional, national CENTER and international conventions, meetings and trade shows. This allows the OCCC to fulfill its mission of economic development, ultimately benefitting the Central Florida region. 5 MISSION STATEMENT The mission of the OCCC is economic development. By hosting regional, national and international conventions, meetings and trade shows, the Center infuses the local economy with new money and expanding business opportunities. The mission of our staff is to provide outstanding service to the clients and users of the Center to stimulate their desire to return and to enhance the community’s reputation for excellence. GOALS AND STRATEGIES By infusing the local economy with new money and expanding business opportunities, the OCCC remains focused on the following goals to accomplish this mission: To maximize economic impact by maintaining the OCCC’s position as a top convention destination. To provide clients with a positive experience, ensuring repeat business while enhancing the community’s reputation for excellence. To develop new business to maximize space at the OCCC, while securing continued convention group bookings well into the future. To maintain a highly visible presence in the convention industry and within Orange County. To work together with community partners in educating national, regional and local stakeholders on the benefits of marketing Orlando as the complete destination package. 6 WHAT OUR CUSTOMERS HAVE TO SAY... VIVIAN EICKHOFF Event Director, Microsoft “It is no small feat to successfully welcome 30,000 attendees to our annual Microsoft Ignite conference, but we have been lucky to find a true partner with the Orange County Convention Center. Employees of the Center of Hospitality are true professionals when it comes to working with larger shows and events. They are a natural extension to our own staff and help ensure we plan the ultimate tech conference each year.” CHRIS STRONG, Senior Vice President, Conventions and Membership National Business Aviation Association (NBAA) “When exhibitors and show attendees first enter the NBAA Business Aviation Convention & Exhibition show floor, they see elaborate booths and staged helicopters and airplanes. What they don’t see is the number of hours it took to coordinate moving all of the aircraft into the Orange County Convention Center. Thanks to the superior staff at the Center of Hospitality, planning such a feat is never an issue.” NICOLE NOONAN, Vice President, Supplier Programs & Events, Director, Grainger “In its 14th year, the Grainger Show brought together more than 12,000 people for three full days at the Orange County Convention Center. At any other location that could have felt like a monumental task. At the Center of Hospitality, it was just another chance for them to showcase why they are the No. 1 meeting destination in the country.” 7 BUILDING FOR THE FUTURE The OCCC has embarked on a $605 million Capital Venue will also incorporate connectivity Improvement Plan for two Campus Master Plan between the North and South concourses. projects. The Convention Way Grand Concourse and The area around the OCCC also demonstrates the Multipurpose Venue expansion will bring total an exciting synergy between the facility and exhibit space at the OCCC to 2.3 million square feet. nearby businesses. A new pedestrian bridge across International Drive to the Hyatt Regency The Convention Way Grand Concourse expansion Hotel, transportation improvements, lodging, includes an additional 60,000 square feet of dining, retail and entertainment offerings have meeting space and an 80,000 square foot ballroom also helped the destination reach a new level of along with a new entry to the North-South Building excellence. along Convention Way. While competition for events is increasing, we The Multipurpose Venue brings an additional feel confident about our competitive position in 200,000 square feet of contiguous exhibit space in Orlando. Today’s meeting planner desires more the South Building. Overall, the South Building will than just a big box and looks to other factors, have a total of 675,141 square feet of exhibit space including amenities, accessibility, aesthetics and for a grand total of 1.15 million square feet of exhibit the destination as a whole when selecting a space in the North-South Building. The Multipurpose facility to host their event. 8 The Economic Benefit of 2.1 Million Square Feet of Exhibit Space As the economic development engine of the The OCCC calculates economic impact on convention industry in Orlando, it is critical to citywide delegates per research provided by understand the value of events held at the OCCC. We PFM Group Consulting LLC (formerly Fishkind determine this through economic impact, which is the & Associates) specialists in real estate, fiscal measurement of total direct and indirect spending impact assessments, and the Florida economy. in Central Florida by events held at the OCCC. This Citywide events (conventions, tradeshows and calculation includes induced impact from job creation conferences) have been shown to drive significant
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