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Creating Intelligent Machines at Deere & THE 2018 CT HALL OF FAME CES 2019 PREVIEW NOVEMBERDECEMBER 2018 BLOCKCHAIN NEW WAYS TO TRANSACT SMART CARS MONITORING DRIVERS TECH CONNECTING DOCTORS WITH PATIENTS SENIOR VP, INTELLIGENT SOLUTIONS GROUP John Stone Creating Intelligent Machines at Deere & Co. i3_1118_C1_COVER_layout.indd 1 10/24/18 3:50 PM MEET THE MOST IRRESISTIBLE NEW POWER COUPLE EVERYBODY’S TALKING Sharp’s all-new, modern and elegant, built-in wall oven features an edge-to-edge black glass and stainless steel design. The SWA3052DS pairs beautifully with our new SMD2480CS Microwave DrawerTM, the new power couple of style and performance. This 5.0 cu. ft. 240V. built-in wall oven uses True European Convection to cook evenly and heat effi ciently. The 8 pass upper-element provides edge-to-edge performance. Sharp’s top-of-the-line Microwave Drawer™ features Easy Wave Open for touchless operation. Hands full? Simply wave up-and-down near the motion sensor and the SMD2480CS glides open. It’s just the kind of elegant engineering, smart functionality and cutting-edge performance you’d expect from Sharp. NEW TOUCH GLASS CONTROL PANEL EDGE-TO-EDGE, BLACK GLASS & STAINLESS STEEL OPTIONAL 30" EXTENSION KIT SHOWN Simply Better Living www.SharpUSA.com © 2018 Sharp Electronics Corporation. All rights reserved. Sharp, Microwave Drawer™ Oven and all related trademarks are trademarks or regis- tered trademarks of Sharp Corporation and/or its affi liated entities. Product specifi cations and design are subject to change without notice. Internal capacity calculated by measuring maximum width, depth and height. Actual capacity for holding food is less. SMD240CS_SWA3052DS_i3_CTA_TWICE.indd 1 8/21/2018 4:56:47 PM i3_1118_C2_AD_Sharp_Layout.indd 2 10/23/18 3:02 PM Contents 16 02 From the CEO The Increasingly Dangerous Trade War with China 50 60 04 Policy FACES OF BY THE 46 Editor’s Note INNOVATION NUMBERS Merging Worlds POLICY UPDATE Apprentice CEO Residential 5G Brings The Latest and Co-founder, Speed to Consumers on Tari s Tech Angelo 62 Stracquatanio 8 48 CT REPORTS 52 INNOVATOR GUEST BLOG • CTA Foundation: Advancing Consumers TECH HUB Tech Helps Autonomous Save $3.5 Billion Hardware Club Populations in Need Farming 24 • CTA Events Calendar 20 24 in Energy 12 Consumption 63 Human Machine Tech: The Third Business INTERNATIONAL MARKET BEAT Interfaces Evolve Wheel in the 54 FOCUS 5G – the Future in Cars Doctor Patient C SPACE Singapore Relationship is Now Cars, enabled by Streaming: It’s All 13 64 AI, are getting so The rise of more About Connections A TECHNOLOGY smart they may sophisticated and STATS & FACTS Angelica 56 TO WATCH eventually detect accurate sensors Understanding Melendez FORWARD Making Machines human emotions to behind this house- 5G and Its STRATEGIES Think Like make driving safer hold revolution. 49 Features Build and Maintain Humans and more 28 POLICY IN a High-Tech Edge 14 enjoyable. Special: CES ACTION 57 C4 TRENDS 2019 Preview The Business of ON THE COVER ADVICE FOR The Promise of Selling Services John Stone ENTREPRENEURS 5G at Home Meet the 2018 CT Online Photographed by Seth Lowe Hall of Fame Class Options Lead 15 8 to Success PIPELINE 58 Connecting Homes RETAIL to the Smart Grid STRATEGIES Buying Group Features Roundtable 16 Rethinking Business, Block by Block Blockchain could massively reduce ine ciencies in business. CTA.tech/i3 20 NOVEMBERDECEMBER 2018 1 i3_1118_01_FOB_TOC_layout.indd 1 10/24/18 8:41 AM From the CEO The Increasingly Dangerous Trade War with China By almost every measure, China and the U.S. trade was less signi cant to our nation. are the world’s two global economic super- We are vulnerable. We elected the rst anti- powers. Yet we are in a dangerous game of trade president in generations. We put too many “chicken” with China with no clear winnable of our eggs in the China basket — something I end game for either nation. Each passing day have cautioned against in the past. We let China of new tari s, trade barriers, harsh words get away with unfair practices for too long. and lack of meaningful negotiations gives lit- But we can only look forward. We have tle hope for a resolution. fought successfully for free trade for decades. President Trump and President Xi are two Our industry, economy and consumer stan- strong leaders and neither are likely to back dard of living all bene ted because of trade. down. More, President Trump has been consis- Yet now we are seeing a 180-degree reversal tent in his view that unbalanced trade with on trade with China. China is not in the interest of the U.S. We can advocate. We can lobby. We can even The U.S. technology industry is being hurt sue — as Congress never gave the president Our industry, by escalating tari s. They a ect the supply authority to start retaliatory trade wars. But we economy and chain of components and increasingly nished must be honest: we face an administration hostile consumer products from China. But the auto, footwear, to China, focused illogically and simplistically on standard of chemical, clothing, equipment and several equality in in ow and out ow of products. living all other industries will also be a ected. Now we must hunker down, plan for tough bene ited The trade war will hurt our economy. times and continue to innovate. We must make Companies will be hurt. Jobs will be lost. sure our voices are heard and reason prevails. because of Consumer prices will rise as these tari s/ trade. taxes are imposed. In ation will increase. Our overheated economy will cool and soon other nations will feel the impact. We saw all this with the Smoot-Hawley tar- i s Congress passed in 1930, which helped Gary Shapiro, cause the Great Depression. At that time, President and CEO Images Pengpeng/Getty 2 NOVEMBERDECEMBER 2018 IT IS INNOVATION i3_1118_02_FOB_CEO_layout.indd 2 10/24/18 8:58 AM HOLLYWOOD STABILIZATION IN THE PALM OF YOUR HANDS Visit us at CES® Booth #14036 Smartphone Stabilizer (Android & iOS Compatible) Smooth, Shake-Free Video Footage Lightweight & Collapsible GoPro® Compatible 8 Hours of Battery Life Sport Mode / & Movie Mode LEARN MORE AT TIFFEN.COM/STEADICAMVOLT Tiffen Company LLC. 90 Oser Avenue Hauppauge, NY 11788 ©2018 The Tiffen Company. All trademarks or registered trademarks are property of their respective owners. i3_1118_03_AD_Tiffen_Layout.indd 3 10/23/18 3:02 PM Editor’s Note IT IS INNOVATION PRESIDENT AND CEO Gary Shapiro Merging SENIOR VICE PRESIDENT Jean Foster EDITORINCHIEF Worlds Cindy Lo er Stevens MANAGING EDITOR I have had the privilege of working with some of the best Mark Chisholm and brightest leaders in our industry with CTA’s CT Hall EDITORIAL ASSISTANT of Fame program. This year we have a phenomenal class Jeremy Snow SENIOR CREATIVE ADVERTISING MANAGEMENT of visionaries that will be honored at the annual dinner MANAGER Eric Schwartz held on November 7 at Capitale in New York City. John Lindsey Oleg Burdo GRAPHIC DESIGNER CIRCULATION Ian Shields MANAGER Gretchen Mitchler he 2018 class includes Group at Deere & Company who is MANAGER, CREATIVE DIRECTION John Briesch, the Sony leading a digital transformation at Matt Patchett executive who led the CD the nexus of tech and farming. At EDITORIAL CONTRIBUTORS T launch; Dr. John Ciofi, CES, Deere will show how sensors Gary Arlen, Alan Breznick, Robert Calem, Jack Cutts, John Gaudiosi, the father of DSL (Digital Subscriber and AI are equipping farmers with Steve Koenig, Natalie Hope McDonald, Allan Richter, Ron Schneiderman, Steve Smith, Susan Schreiner, Murray Slovick Line), Robert Cole founded World smart machines that will improve all EDITORIAL ADVISORY BOARD Wide Stereo; Richard Doherty an our lives. Look for the Deere tractor Kari Aakre, Intel; Dave Arland, Arland Communications; inluential analyst; Peter Lesser in the self-driving lot and the com- Sally Washlow, Cedar Electronics; Peter Brinkman, Casio; Gabriele Collier, HDMI; Kristen Cook, The Marketing Shack; founded X10 USA Ltd., ushering in bine called the “interconnected fac- Danielle Deabler,NPR Labs; John Dunstan, Netgear; Sean Durkin, the smart home era; Mike tory on wheels” on the show loor. Tencent; Bill Kircos, Intel; Bill Leebens, LM&M; Chris Loncto, Sharp Electronics Corp.; Daniel Pidgeon, Starpower; David Steel, Romagnolo created high-tech DOW This pre-CES issue also looks at the Samsung; John Taylor, LG Electronics Stereo/Video; and Edgar Villchur enormous changes in automotive invented the acoustic suspension intelligence, 5G tech, blockchain, DESIGN, PRODUCTION AND PUBLISHING MANAGEMENT speaker. Teams include: Jim Thiel computing and digital health founder and chief designer of Thiel enhancing doctor patient relation- 228 E 45TH ST., SUITE 701, NEW YORK, NY 10017 Audio’s innovative speakers and for- ships along with some energized mer CTA Chair and President of startups. To see the latest innova- SENIOR ART DIRECTOR PRODUCTION TECHNOLOGY Thiel, Kathy Gornik who grew the tions, join us at CES 2019, January Carolyn Miller Cheryl Beaver, company into a prestigious brand; 811. Please send comments to PHOTO EDITOR Andy Gulczynski Leah Rudolfo OPERATIONS MANAGER and the Skype Team who devel- [email protected]. Gabby Tan oped the person-to-person video phone platform in 2003. These lead- It Is Innovation (i3) is published as a service to the members of the ers helped to shape the world. See Consumer Technology Association (CTA) and to key players in the consumer technology industry. CTA represents more than 2,200 U.S. manufacturers bios on page 31. of audio, video, digital imaging, accessories, mobile electronics, home Our cover story proiles John networking, wireless communication, information technology and multimedia Cindy Lo er Stevens, products that are sold through consumer channels. Stone, SVP, Intelligent Solutions Editor-in-Chief The opinions expressed in articles are those of the authors and not necessarily those of CTA.
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