k THE EXHIMTOr DAVID DA'R’RIST, Editor
5v. TRIAL BY JURY !
To prove to your entire satisfaction that “THE INVISIBLE RAY”
is one of the most thrilling of all serials —possessing a real “draw them and please them’’ quality—we are submit-
ting it for judgment to the unbiased criticism of a JURY OF NINE EXHIBITORS
Watch for Their Verdict!
METRO FILM EXCHANGE 1321 VINE ST. BOB LYNCH, Manager
m
“NEGLECTED WIVES” SOMETHING TO TALK R> ABOUT
4 No. 6 PHILADELPHIA, OCTOBER 15, 1920 Price 1 5 Cents 2 THE EXHIBITOR,” OCTOBER 15, 1920
A FIRST NATIONAL ATTRACTION
IN THE FASTEST, FUNNIEST AND MOST THRILLING COMEDY EVER. PRODUCED WHAT WOMEN LOVE OPENS FOR A TWO-WEEK ENGAGEMENT th NOVEMBER 8 Ce VICTORIA THEATRE
OFFERED TO FRANCHISE HOLDERS AT FRANCHISE PRICES
ASSOCIATED FIRST NATIONAL PICTURES, Inc
I 339 VINE STREET LEW BACHE, branch manager
In Answering Advertisements Please Mention “THE EXHIBITOR !
"THE EXHIBITOR," OCTOBER 15, 1920 3
TOUCHES SUBLIME HEIGHTS
The Story of a Great Regeneration Whose Powerful Emotional Appeal Eclipses Any- thing Seen on the Screen in Recent Months
i
WM. CHRISTY CABANNE MASTER DIRECTOR Presents the Dramatic Sensation Stealers SUPERBLY ENACTED BY A NOTABLE CAST
Watch It Make History! ROBERTSON-COLE DISTRIBUTING CORP 1219 VINE STREET 916 G STREET, N. W PHILADELPHIA WASHINGTON. D. C.
In Answering Advertisements Please Mention "THE EXHIBITOR' Something cJo OlnnkylBoiit
NOW PLAY1I T© ©AF^.©DTY
BOOKED FOR AN INDEFINITE ENGAGEMENT
APCAD1A TIKI EATP?
IF YOUR HOUSE RECORD HASN’T BEEN SHATTERED RECENTLY, HERE IS 1EC0IRD iREAKE CECIL
INSPIRING AND GRIPPING PRODUCTION 66 thin© t©
59 tp CC AIOU T
A PARAMOUNT P3CTUIR
& -?
L THE EXHIBITOR,” OCTOBER 15, 1920 5
BOX OFFICE RECEIPTS THAT WERE NEVER HEARD OF BEFORE!
iMiMfiitriiiiMiiniiriiiniii'iHriiHiitriiii'iiiiMiiifiitiiiiiiiiiiiiiMrtuiliMHiiiiiiiiiimimimiiiiiiiiiiiiiiiiiiiiiiiiiiiM
IIIIIIIIIHIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMtllllllllllllllllMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIItllllllllllllllllllllllllimmillUIIIIIHIIIiniilllllllllMlW^^llllUliUlllllllllHIIIIIIIIH imniiirKim'iiiiinmiiii iiiruiriiii'im iiii nnmii 'iiiiiiiii!iiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!iiiiiiiii:iiiiiiiii iiiriiiiiiiiiiimiiiiiiiiiiiiiiKiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii THAT'S WHAT “A CHILD FOR SALE 99 IS CREA TING WEEK STANDS BOOKED BY CARR & SCHAD’S COLONIAL, READING BENNETHUM’S HIPPODROME, ALLENTOWN KRUPA’S HAMILTON, LANCASTER MAJESTIC, WILLIAMSPORT STEUMPFIG’S GERMANTOWN FREIHOFER’S FRANKFORD BIJOU, ATLANTIC CITY And 10 Other Theatres
llinillHIlinilllllllllllllllHIMIIIIIIIIHIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIII'IIIIIIHIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIH iiiiiiiiiiiiiiiiiHiiiimiiiiiiiiiiiiiiiiiiiiiimiiiiiniriiiiiiimiiiiiiiiiiiiiifHiiiiiii:iiiiimi[iMiiiiiiimiiiiiiiiimiiiiiiiMtmiiiiiimiitiM
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiiiiiMiii:iiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiiiiiniiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii{|||||ii||||||||||||||||||||||||||||||||||||||||||| ll |,| in ,|| l ,|| l ,|||,, l | l ||,|||| ll , ll ,,|| MI , l | lu
SUPERIOR FILM EXCHANGE, Inc. “The House of Winners”
251 N. 13th STREET C. H. GOODWIN, Manager m liri
In Answering Advertisements Please Mention “THE EXHIBITOR 6 "THE EXHIBITOR,” OCTOBER 15, 1920
An Unsolicited Testimonial
Crandall Theatres
WASHINGTON, D. C.
EXECUTIVE OFFICES 932-936 F STREET
Sept. 27th/20,
Mr. Herbert C. Wales, Mgr., The Universal Film Exchange., Washington, D. C.
Dear Mr. Wales
Althou^i I am not in the habit of writing let ters or sending wires axtoling any pic- tures, I do feel that I owe it to your company to let you know the wonderful business we have done at the Metropolitan Theatre on our week's run of "THE DEVIL'S BISS KEY".
Not only has this picture broken all records for this time of the year, but it has bean a wonderful success from the standpoint of pleasing our patrons. The oomments have all been wbnderful and everybody seems to have thoroughly enjoyed the perfor- mance.
I wish you would extend my congratu- lations to Mr. Erich von Stroheim on this, his master- piece and be assured that I am waiting patiently for more pictures of- this calibre.
a THE DEVIL'S PASS-KEY" ERIC VON STROHEIM’S MASTERPIECE OPENS IN PHILADELPHIA SOON—WATCH FOR DATE
Fairmount Feature Film Exchange 1304 VINE STREET PHILADELPHIA, PA.
H
In Answering Advertisements Please Mention "THE EXHIBITOR” . . . . 1
‘THE EXHIBITOR," OCTOBER 15, 1920 7
BOOK THE “BIG 6” OF SERIALS! STARRING EDDIE POLO — ELMO LINCOLN-EILEEN SEDGWICK
SERIAL SCHEDULE, 1920-1921 “The Flaming Disc” with Elmo Lincoln 13 OCT. 4.. 141
11 . 18. << of the 25. King NOV. 1 . Circus”
8 . 15. with Eddie Polo
22 . 29. DEC. 6. 10 3 11 ELMO LINCOLN 12 5 “Queen of
JAN. 7 Diamonds” 15 8 with 16 Eileen Sedgwick 17 10
18 11 . . 1
FEB. 7. .12. . .
14. 13. .
21 . 14. . MAR. 7. .15 5 Elmo Lincoln 14. 16. 6 Serial 21 . 17 . 7 28. .18 8- i
APR. 4. . 9. 2
11 . . 10 . 3 18. .11 4 EILEEN SEDGWICK 25. .12. 5 MAY 2. .13. 6
9. . 14. 7 16. .15. 8 Eddie Polo 23. .16 9 Serial . 30. . 17 10 .11 JUNE 13. .12 20. .13
27 . .14 JULY 4. .15 11 . .16 6 Serial 18. . 17 7
25. .18 8 . i
AUG. 1 . . 9. 2
8 . . 10 . 3 15.11. 4
22 . 12 . 5 29. .13. EDDIE POLO 6 SEPT. 5 . 14 7 12. .15. 8
19. .16. . 9
26. . 17 . . 10
OCT. 3. . 18. . 1 IJ An uninterrupted serial program for OCT. 10. .12 17. . 13 is the entire season. Here the solution 24. . 14
. . 15 of your serial problem. Why worry? 31 NOV. 7. . 16 14. .17
21 . . 18 EAGLE PROJECTION FILM EXCHANGE UNIVERSALDistributingPICTURES 1304 VINE STREET PHILADELPHIA, PA. a IE
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A BRILLIANT ACHIEVEMENT
A RARE COMBINATION OF ARTISTIC EXCELLENCE AND ENTHRALLING DRAMATIC INTEREST
The Incomparable NAZIMOVA
In Her Newest Creation u MADAME PEACOCK 55 By Rita Weiman
IN THIS TREMENDOUS DRAMA NAZIMOVA AS “ THE WOMAN WHO DID NOT CARE” SCORES THE SUPREME TRIUMPH OF HER NOTABLE CAREER WITH A ROLE OF IRRESISTIBLE APPEAL TO WOMEN
DISTRIBUTED BY METRO FILM EXCHANGE 1321 VINE STREET BOB LYNCH, Manager
In Answering Advertisements Please Mention "THE EXHIBITOR" "THE EXHIBITOR.” OCTOBER 15. 1920 9
gr uiiii'iiiMiniii
ALBERT E. SMITH presents CORINNE GRIFFITH in “the Broadway Bubble”
Miss Griffith appears in the dual role of twin sisters one of whom impersonates the other , in her husband’s home with amazing conse- quences. Startling situations result, leading up A sensational story of a to a sensational climax. beautiful society w o m a n’s stage ambitions and her at- tempt to achieve fame in a the- atrical career without her hus- SEE IT and you band's knowledge. Startling events. Tense situations. Sus- will BOOK IT! tained suspense.
5 VITAGRAPH Production
In Answering Advertisements Please Mention ‘THE EXHIBITOR" * 10 THE EXHIBITOR,” OCTOBER 15, 1920
ALBERT E. SMITH ALICE JOYCE
A Picture That Will Be Remembered Because
IT IS BEING LIVED TODAY by men and women—men and women who every day are compelled to tread the shadowed path of sacrifice which so frequently leads out into the sunlit highway of real happiness. a VITAGRAPH PRODUCTION
In Answering Advertisements Please Mention "THE EXHIBITOR' % THE EXHIBITOR," OCTOBER 15, 1920 11
ALBERT E. SMITH a STORY that stands out distinctly alone and unique against the ruck of commonplace screen
stories, because of its daring and ingenious plot.
It baffles you with its maze of mystery and intrigue, ro-
mance and adventure and then with crashing cap to its
climax it leaves you in mood that all good photoplays should—startled, but pleased.
WHY YOU SHOULD BOOK THIS PICTURE
BECAUSE it is an unusual feature, filled with love, mystery and surprises.
BECAUSE it thrills and holds the attention.
BECAUSE it is exc and will satisfy patrons.
a VITAGRAPH PRODUCTION
In Answering Advertisement* Please Mention "THE EXHIBITOR' 12 THE EXHIBITOR,” OCTOBER 15, 1920
ALBERT E. SMITH presents
LARRY SEMON COMEDY
THE SCREAM “THE SUITOR
AND THE SUITOR WILL YOUR PATRONS
His Other Comedies Available Are
“The Grocery Clerk”
Passing the Buck “The Fly Cop” “Dull Care” His Home, Sweet Home” “School Days” “The Head Waiter” “The Star Boarder” “Solid Concrete” “Dew Drop Inn “The Simple Life” “The Stage Hand”
BOOK VITAGRAPH-larry semon COMEDIES
' l !'l«ir | !l | !!!ll!WlW! !li!ll!i!n!l!l|ll!i|[!llllllll|l|l|||[|lll||i|||||ll!|l|l[lllil!|ll|ll|l||||lll|||||||||||IHIl|!l||||||[|||||HII||[|||
In Answering Advertisements Ploots Mention "THE EXHIBITOR**
ii* •- !
“THE EXHIBITOR,” OCTOBER 15, iv20 13
Don’t Gamble—Play This Hand !
It’s the one sure winner of the serial held. Metro serials are the costliest produced and each one is a real business-pulling added attraction METRO SERIALS SET THE PACE METRO FILM EXCHANGE 1321 VINE ST., PHILADELPHIA BOB LYNCH, Manager
In Answering Advertisements Please Mention "THE EXHIBITOR” 14 "THE EXHIBITOR,” OCTOBER 15, 1920
The Selznick Enterprises and Maxwell Milder,
lbl)ilabelpl)ia brand) manager, join
tbe ministry in ertenbing felicita*
tions to tbe Cotnerforb Amusement
Co. on tl)t opening of t£be Capitol,
aZUilbes J5arre; to Messrs, Milliter
anb Ptncent on tlje opening of tl)e
Colonial, auentoton, anb to ttje f^abbon
$igl)lanbs Co. on tt)e opening of tlje
ColltngstDoob Clieatre. Cljey are a
crebtt to tl)e motion picture inbustry.
In Answering Advertisements Please Mention "THE EXHIBITOR "THE EXHIBITOR,” OCTOBER 15, 1920 15
The Exhibitors’ League Educational Reels OPENED AT THE GLOBE THEATRE Juniper and Market Streets, Philadelphia
and are Now Playing the Following Circuits: STANLEY COMPANY COMERFORD AMUSEMENT COMPANY L. J. CHAMBERLAIN THEATRES BENNETHUM THEATRES CARR & SCHAD THEATRES HUNT THEATRES And Representative Individual Houses Throughout the Territory.
What They Are — 26 Educational Reels released by the Motion Picture Theatre Own- ers’ Film Co. of New York over a period of one year and distributed by the Exhibitors’ Leagues throughout the country, affiliated with the Motion Picture Theatre Owners of America. Why You Should Run Them They cost you nothing. They are highly interesting and the slight reference to advertising which they contain is carefully cen- sored by a committee of exhibitors. They pay your dues in the League and supply it with funds to fight your battles and afford you protection in your business. NO ONE PROFITS BUT YOURSELF! SEND IN YOUR DATES NOW TO
251 N. 13th STREET EXHIBITORS’ LEAGUE AL. FISCHER, JR. Of Eastern Penna., Southern New Jersey and Delaware Booking Manager
In Answering Advertisements Please Mention "THE EXHIBITOR" I ( 1
16 "THE EXHIBITOR,” OCTOBER 15. 1920
; ^ illl 11 lillllll IIIIHII mini iiiilimilllllllllllllllllllllllllllllllllW 11 1
Goldwyn Pictures for 1920-1921 I
I NOW READY FOR BOOKING PAULINE FREDERICK in JACK PICKFORD in “MADAME X” “THE MAN WHO HAD By ALEXANDRE BISSON EVERYTHING” D ' rC Ct d FRANK LL YD By BEN WILLIAMS 1 j . . p AMES Madame X ;famed as one of the greatest stage g Directed by ALFRED E. GREEN
= . . . has picturized with even more dra- . successes, been , , n 1 r 1 • 1 , , , , = Jack ricktord, in this new and highly original photo- = matic power with Pauline rrederick in the, most satis- play,111 , 11 g= plays the part ot a young man who has every- ving ro e 0 er career. thing he wants in the way of fortune, but a blind man A REGINALD BARKER Production and a P air of beautiful eyes show him the error of his “THE BRANDING IRON” From the Successful Novel by MADGE KENNEDY in | KATHERINE NEWLIN BURT “THE GIRL WITH THE = Directed by REGINALD BARKER I A tip » DT” 77 1 1 Adapted by J. G. HAWKS JAZZ HEAR Three hundred leading newspapers are now running By ROBERT SHANNON "The Branding Iron” as a serial story. It is one of Directed by LAWRENCE WINDOM
the sensational and inspirational dramas of the screen. Timed to the minute this picture is a story of a girl
~ ______. with a jazz heart, who jazzed her way into one of the
I\ (j L vD in " i *.' r tE WILL O most1 interesting ot screen romances. “HONEST HUTCH” I 1 By GARRET SMITH “MILESTONES”MILEO lUINEO Directed by CLARENCE G. BADGER By ARNOLD BENNETT and EDWARD KNOBLOCK Will Rogers’ inimitable and droll self is once more Directed by PAUL SCARDON with us in "Honest Hutch,” a Saturday Evening Post As a play, "Milestones” is known in every city in
story that is suited to Rogers as Rogers is suited to America as an outstanding success. As a picture por- s your patrons. traying family life, it will appeal to the emotions of
_ every patron. “ArrirrD CCC’’ MARY ROBERTS RINEHART'S 1 “OFFICER 666 Famous Story = and SMITH 1 By AUGUSTIN MAC HUGH WINCHELL ^IT^C A CDT AT I IdT ** 1 1 O UKilA I L.Ir 1 1 Directed by HARRY BEAUMONT A = Tom Moore puts on his official dignity in "Officer Directed by E. MASON HOPPER 666,” a picturization from the Cohan & Harris play You've been waiting for another "231/2 Hours' which set Broadway laughing for more than a year. Leave. It s a Great Life even surpasses the = author’s other success. This comedy sensation throbs REX BEACH’S Famous Story with love and dances with humor.
“THE J. PARKER READ, JR. Presents NORTH WIND’S MALICE” hobart bosworth in Directed by PAUL BERN and CARL HARBAUGH “HIS OWN LAW” This is destined to rank as one of the most powerful Directed by IRVIN W1LLAT s blood-stirring photoplays. of Rex Beach Hobart Bosworth is conceded to be the most power- ful, male star in pictures. This Parker GOUVENEUR MORRIS’ Powerful Drama dramatic J. Read production presents Hobart Dosworth at his ab- * 1 IT III 1 IL.rN.AL 1 I solute best. Goldwyn presents “His Own Law" to Directed by WALLACE WORSLEY you with the conviction that it is a truly worth-while One of the outstanding productions. Lon Chaney, production,
whose famous performance in The Miracle Man has F . C* np 1 ^ T^U 17 q rp /*"\ r7 p established him as one of the greatest character actors I HL KL, V IlINljIl. Ur 1 AKZAfN on the screen is featured as the legless master criminal. A BOX OFFICE PICTURE
Vine St. 1 GOLDWYN PICTURES, 1335
tkM&mmmmwmwmmmmmmwmmmw i
In Answering Advertisements Please Mention “THE EXHIBITOR" "THE EXHIBITOR,” OCTOBER 15, 1920 17
PI
The Ultimate in Theatres Demands the Ultimate in Pictures THE BRAINS THAT CONCEIVED THE TWO SUMPTUOUS AMUSEMENT EDIFICES AT ALLENTOWN AND WILKES- BARRE SELECTED THE OPENING ATTRACTIONS FROM AMONG FIRST NATIONAL PRODUCTIONS
COMER FORD'S THE CAPITOL WILKES-BARRE, PA.
OPENS WITH NORMA “y TALMADGE IN ES Q R NO”
WILMER AND VINCENT’S THE COLONIAL ALLENTOWN. PA. OPENS WITH D. W. GRIFFITH’S i i THE IDOL DANCER” SUCH EXCELLENT JUDGMENT MUST PROSPER
Associated First National Pictures, inc.
1339 VINE STREET LEW BACHE, Branch Manager
M
In Answering Advertisements Please Mention "THE EXHIBITOR”
—
EDITORIAL “THE EXHI'BITO'R” COMMENT DAVID BARRIST, Editor
ISSUED ON THE FIRST AND THE FIFTEENTH Published by ”THE EXHIBITOR- OF EACH MONTH 255-257 North Thirteenth St., Philadelphia, Pa.
Circulating in Eastern Pennsylvania, Southern New Jersey and Delaware Subscription, $5.00 per Year, Single Copies, 15c
Official Organ of the Exhibitors’ League of Eastern Pennsylvania Southern New Jersey and Delaware
VOL. 4 No. 6 PHILADELPHIA, OCTOBER 15, 1920 Price 1 5 Cents
The Capitol and the Colonial—Milestones of Progress
We don’t know whether among the gods who conceived. The spacious rest rooms, smoking inhabit the heights of Parnassus there is one who parlors, and in the case of the Colonial—a com- shelters under his wing the movies, but if there pletely equipped infirmary for cases of sudden is such a god, it must have warmed the cockles illness, are the last word in modern theatre build- of his mythological old heart last week when the ing. Capitol, Wilkes-Barre, and the Colonial, Allen- It is not alone the mass of movie goers who town, threw open their doors to the admiring benefit from the construction of these palaces, thousands. however. The entire industry responds to the di- For here, truly, are veritable shrines to the rect influence of such events. The opening of cinema god— temples of amusement that enthrall theatres of the costliness of the Capitol and the the senses and impress the beholder of their many Colonial give to the industry an added strength architectural and decorative beauties with a feel- and a permanence that is reflected in all its ing akin to awe. These are not art museums or branches. It also creates thousands of new educational institutions attracting the few, but theatre-goers for the film theatres—a better class amusement places in contact with the masses willing to pay the higher admission prices for the an artistic feast for the eye that the many thou- quality they demand. sands will appreciate almost daily—an aesthetic Then all hail to M. E. Comerford and Messrs. influence that will become a part of their very Wilmer and Vincent, the powers that created lives, just as the motion picture itself has carved these amusement edifices! The motion picture its place in their everyday existence. industry extends to them sincere good wishes for
Nor is their physical beauty their only dis- an era of prolonged prosperity. Their s is the tinguishing merit. In the safety, ventilation and genius and strength that guides the industry to comforts which they afford the patron, these new heights. May their substance never grow theatres are a step ahead of anything hitherto less.
LEAGUE MEMBERS—IMPORTANT!
Friday, October 22nd is the date designated for the Testimonial Luncheon to Ben Amster- dam, Lew Bache and Tony Lucchese. You will receive notice soon, giving details. Remember the date and make no other engagements. THE EXHIBITORS’ LEAGUE Per C. H. GOODWIN, Secretary
“THE INVISIBLE RAY” is coming! 20 "THE EXHIBITOR," OCTOBER 15, 1920
Majestic, Williamsport, Being Improved
The Majestic in Williamsport, a com- BUSSED BV THE CENSOR bination house, is undergoing extensive ONE TOUCH OF HUMOR MAKES THE improvements. The present lobby is be- WHOLE WORLD GRIN” ing altered, a marquee constructed, and a DEEBEEL* new operating booth built.
Testimonial Luncheon, October 22d Maybe That’s What opinion rather than that of audience. The testimonial luncheon to Ben Am- Disposition Occasionally bilious. sterdam, Lew Bache, and Tony Lucchese it Means in Spanish — Influenced by Advertising — Evidently to be tendered by the Exhibitors’ League, Those exhibitors who find little time not. in recognition of their services in bring- from the exercise of their manifold duties As a Whole—Not bad. An excellent ing stars to the recent convention in At- to indulge in the perusal of light fiction guide for the intelligent exhibitor who lantic City will be held Friday, October are experiencing all sorts of difficulties dilutes its advice with his own opinion, 22d, at the Vendig Hotel, arrangements with the title of the new Metro picture, but may lead the unintelligent theatre- for which are now being negotiated. “The Four Horsemen of the Apocalypse.” man who follows its reviews too At this function, which will be attended One theatre man has simplified both the strictly astray. by almost the entire membership of the spelling and the pronunciation by calling League, the three guests of honor will be the Ibanez classic “The Four Horsemen Must Have Thought He presented with inscribed resolutions of of Apoplexy!” thanks. Musical features and prominent Was Selling Liberty Bonds speakers will help enliven the affair. Sounds That Way One notable at the Allentown festivi- ties waxed so proud of his wife he in- After reviewing the titles of the vita- Farewell Luncheon to M. E. Maxwell sisted that all his friends step right up graph releases, over the past few years and kiss her. We saw a couple step up M. E. Maxwell, special representative from “The Island of Regeneration” down who wern’t friends. .for Realart, who has been in charge of the entire archipeligo to the present the local branch for the past three “Trumpet Island,” one is in doubt months, was tendered a testimonial lunch- whether Vitagraph is in the film business They All Stayed Out Until Morning eon last week by the Exchangemen’s As- or the real estate business. Messrs. Wilmer & Vincent engaged sociation, at the Sans Souci, on the oc- twenty rooms at the Allen Hotel for the casion of his leaving the territory. Mr. Jay Springs a New One accommodation of friends who travelled Maxwell, who has installed a new man- to Allentown to attend the Colonial The- Reposing in Jay Emanuel’s safe, secure ager in the person of G. E. Eden, of the atre festivities. The only work the from the prying eyes of trade paper edi- Seattle branch of Realart, was presented chambermaids had in those rooms the solid gold cuff links his tors and exhibitors, is the detailed news- with a pair of by following morning was to dust off the paper account of how one, Billy Wilson by fellow managers, as a token of their es- door knobs. name, a charming young lady on the pub- teem. licity staff of “Up In Mary’s Garret,” of On the morning after the gala opening which Mr. Emanuel is the landlord, Salesmen’s Club in New Quarters single handed and with great heroism, of the Colonial Theatre, Allentown or- The Film Salesman Association of rushed to the rescue of a lion tamer who dered a fresh supply of Asperin and Philadelphia, in which membership vir- had been attacked by his pet, dragged Bromo Seltzer. Deebee. tually every exchange in the zone is rep- the keeper to safety and made the darned resented, has taken a lease on the third lion apologize. Which, Mr. Emanuel, we Marty Wolf Managing Stanley floor of 256 N. Thirteenth Street, above admit, is some li-on. Wolf, erstwhile manager of the Martin the Twentieth Century Exchange. The Victoria Theatre, has succeeded Arthur club rooms have been comfortably fur- of the Stanley. Can’t Trust These Country Trains Forbes as manager nished and present an inviting appear- D. Cherry becomes manager of Hamilton its first meet- Frank Buhler, of the Stanley Co., jour- ance. The association held the Victoria. neyed to the Colonial Theatre opening in ing in the new rooms Saturday, October Allentown via the Perkiomen R. R., and 9th. is that another had his chauffeur and empty car trail Keeney Acquires Grand, Announcement made him the entire distance. Probably afraid Williamsport luncheon will be given by the association within the next two weeks. the train would get a flat tire or some- The Kenney interests, which now own thing and be delayed. and operate the Kenney Theatre in Wil- liamsport, have taken over the Grand in Wayne Theatre, Wayne, Pa., Reviewing the Critics that town and will operate it. to be Enlarged (This department is conducted by a is made by Edward F. for the enlighten- Announcement special reviewing staff D. C., New Washington, Logan, of the Wayne Theatre, Wayne, ment of our readers.) Universal Manager he will enlarge his house “Wid’s Daily” Pa., that promoted from shortly from its present capacity of 500 Style.—Dogmatic. Reviews couched in Jules. Levy has been territory to to one of 1000 seats. A balcony will be terse, cryptic English. representative in the Toledo Uni- installed and other improvements are be- Critical Abiliy—Excellent. Inclined to the’office of branch manager of the ing contemplated. overact and judge plays from personal versal Exchange in Washington, D. C.
“THE INVISIBLE RAY” is one unbroken succession of thrills “THE EXHIBITOR," OCTOBER 15, 1920 21
Two newest type “S” Simplex ma- Wilkes-Barre’s New Capitol chines have been installed for proper pro- Opens Mid Blaze of Splendor jection of the film features of the house. Many Floral Pieces Many Film Men in Attendance Immense Throng — As the attendants passed through the Besieges Doors of Sumptuous Amusement Palace auditorium of the theatre a veritable flower bed greeted them, this feature be- Monday evening, October 11th, marked Feeley’s Theatre, Hazleton; M. V. Coll, ing provided by elaborate displays from the opening of the new Capitol Theatre, Campbell Theatre, Hazleton; together the following concerns and individuals, Wilkes-Barre, the latest, largest and with the theatre managers from all of Universal Film Co.; Famous Players- most elaborate addition to the ever-in- the Comerford theatres of the state. Lasky ; Stanley Booking Co. ; Realart creasing chain of theatres operated by Fred Herman, Manager Pictures; Pathe Exchange; Equity Pic- the M. E. Comerford Amusement Com- The Capitol, which stands for the last tures; Robertson-Cole; Masterpiece Film pany. word in theatre construction, is owned by Exchange; Fox Film Company; Select The doors were thrown open at 6 P. M. the Metropolitan Amusement Company, Pictures; United Artists; Associated for the first performance, which was of which L. A. DeGraff is president. The Producers; First National Exchange; scheduled for seven o’clock, with a com- theatre will be conducted by the M. E. Amalgamated Booking Agency; Goldwyn bined picture and vaudeville program, Comerford Amusement Company under Pictures; Metro Pictures; Personal which was repeated again at nine o’clock, the personal supervision of Fred C. Her- friends of M. E. Comerford in Scranton and within twenty minutes after the man, former manager of the Savoy, who sent a handsome bouquet, which was cen- time of opening the first show, the audi- will have for his assistant R. A. Jackson, tered amid those from the film exchanges, ence not only filled every one of the 2600 a man well groomed in vaudeville and and other worthy floral offerings were up and downstairs seats, but thronged other theatrical agencies. The musical from the Wilkes-Barre Deposit and Sav- the spacious lobby to such an extent that organization will be in charge of Prof. ings Company; Mrs. Fred Herman; Peo- the house attendants were obliged to re- Louis Savitts, former leader at the Savoy ple’s Outfitting Company. fund tickets for those desiring to wait and the initial program proved that the George Morris, manager of the Comer- until the second performance. It was an men entrusted with the destinies of the ford circuit of theatres, was present and audience that not only tested the wonder- Capitol, are worthy of the task assigned assisted in a large way in launching the ful accommodations and facilities of the them. house on its successful sway. new theatre, but also bore testimony to the integrity and faith of Michael E. Comerford, who has provided the county seat of Luzerne County with the peer of all theatres in Central Pennsylvania.
Many Film Notables Attend The opening of the theatre not only served to bring out a tremendous audi- ence, but also attracted to the scene many men prominent in the film industry and other theatrical ventures throughout the country. Among the notables present were. Mr. and Mrs. David Cohen, Mr. and Mrs. Edward Korenblite, operating a chain of theatres in and about Bing- hampton, N. Y., which are affiliated with the Comerford wheel: John D. Clark, manager Famous Players-Lasky, Phila- delphia; Robert Lynch, manager Metro Exchange; Jack Delmar, Stanley Booking- Company; Lew Bache, manager, and C. C. Pippin, sales manager First Na- tional Philadelphia Exchange; C. E. Martin, manager United Artists’ Ex- change; Earl Booth, special representa- tive Fox Exchange; Henry “Hank” Smith, Metro sales staff ; Peter Heebner, Select Pictures Corporation; “Pop” Cor- son, Equity Pictures; Mr. Ferguson, Goldwyn Pictures; Terrence Tracy, Mas- terpiece Pictures; Thomas Bible, man- ager Moving Picture Service Bureau, Philadelphia; George Maillard, Pathe OPENING NIGHT AT CAPITOL, WILKES-BARRE Exchange; Frank A. Loftus, sales man- THE NEW This view of the new Comerford Theatre was taken shortly after the opening and
ager, Robertson-Cole ; Philip Duffy, Uni- shows only in a small way, the great throng that was unable to get in for the first versal Exchange; Lewis performance. Film men will observe the following notables in the front line facing the Swaab, Simplex camera: Mr. Ferguson, special representative Goldwyn Pictures; George Morris, Comer- Branch, Philadelphia; Warren Kline, ford Amusement Co.; Jack Delmar, Stanley Booking Company; Earl Booth, Fox Film Company; “Cy” Perlsweig, Globe Film Company; Tom Bible, Motion Picture Service Hallmark Pictures; “Cy” Perlsweig, Bureau; M. V. Coll, manager Campbell Theatre, Hazleton. Standinig at box office is Andrew Feeley, owner of the Hazleton, and on the opposite Globe Film Company; Andrew Feeley, Feeley Theatre, side are the Ryan brothers, prominent in the affairs of the Comerford houses. 22 'THE EXHIBITOR,” OCTOBER 15, 1920
arranged to meet any emergency and The Capitol, Wilkes-Barre, their construction gives every evidence of being planned under the same scrutiny Last Word in Theatre Construction that prevailed even to the most delicate part of the theatre. Every Improvement Known to Building Construction The floor-coverings, tapestries, and Included in Sumptuous Amusement Edifice other material interior decorations have been selected with a care that denotes The Capitol occupies a site facing on The Auditorium and Stage delicacy of thought and no regard as to the north side of Public Square adjoin- The entire auditorium in front of the expense. ing the Fort Durkee Hotel, long a rendez- balcony lighted by a new effect that will The site of the theatre proper is on vous for film men and others engaged in lend its rays from the balcony front a plot enclosed by Public Square and the theatrical profession. where concealed reflectors send forth a East Market Street and is diagonally Located in the heart of the city, which gusher of rays. This eliminates any across from the Savoy and sets side-to in turn is the heart of the anthracite glare or reflection which often affects side with the Strand, although facing in coal fields, and also the county seat of those seated in the rear of a theatre be- an entirely different direction, the older Luzerne County, will the Capitol un- yond the balcony edge. This new sys- and smaller house being fronting on doubtly prove the popular playhouse for tem of lighting illuminates the prosce- East Market Street. the thousands of Wyoming Valley resi- nium arch, private boxes, sounding board, dents who frequent Wilkes-Barre, not etc., thus adding a lustre to the hand- Policy of the Capitol only for business purposes, but for some mural decorations that arrest the amusement as well. The easy access to eye. Special Music a Feature the theatre is an asset that cannot be The balcony arrangement is quite as The management lays particular stress discounted—few up-state theatres in distinctive as many of the other new on the musical programs to be rendered their respective towns enjoying such an features characterizing the house. Spa- each day. In addition to the eighteen- ideal location has been selected for this cious aisles, divided by a series of hand- piece orchestra, a very modern and spe- vast amusement temple. some brass railings, are so arranged as cially constructed Kimball organ will fur- Handsome Lobby Permits of Conspicuous to care for any private parties wishing to nish the accompaniment to the programs Displays occupy the loges. The seats throughout and overtures. the hou ;e are large, comfortable and are The entrance is so arranged as to al- so arranged as to assure the utmost com- Continuous Shows Daily low a diversified display of stills, photos fort even to the most critical. and other advertising accessories which The policy of the house as announced The stage, said to be one of the most are sure to be enriched by the costly for the opening is motion pictures, vaude- perfectly arranged in the country, is backgrounds provided. The lobby is fin- ville and concert attractions. Opening- lighted by the X-ray illumination, an in- ished in marble and ceramic tile, this each day at 1 P. M., the program will run novation in the Wilkes-Barre region, and finish continuing up the spacious stair- continuously until 11. The opening day, all other appliances are equally as mod- way leading to the first mezzanine. To however, the first performance was com- ern in their design, thus assuring com- give tone to this inviting appearance, the menced at 7 o’clock P. M. plete satisfaction from the very impor- decorations, including the sounding- tant functions that the stage is called board, dome and other portions of in- Popular Prices Prevail upon to provide. terior artistry, in are subdued color The scale of prices is in popular accord schemes, the prevailing shades being soft Novel Lighting Effects with the masses from which the Capitol gray, rose and blue. The walls are en- The lighting of the theatre has been will draw its audiences. Matinees will be riched by a gorgeous panel design tapes- carefully planned. Indirect lights will scheduled as follows: Balcony, 20 cents; tried in harmony with the entire interior. cast their rays in various color schemes orchestra, 30 cents. Evenings, balcony, The silver-gray finish of the doors, cas- from the dome, ceiling, cove and balcony 30 cents; orchestra, 50 cents. ings and individual sets are in keeping and are so arranged that a dimmer effect with the blend of decorations. Opening Attractions can be applied from the brightest glare Many Comforts and Conveniences to a glowing graduation to meet the re- That the picture is the chief attraction Provided quirements of any stage-setting, fade- nowadays in houses of a mixed program The first mezzanine is noteworthy for outs, etc. policy, was evident in the opening pro- :.ts numerous conveniences. Retiring- The heating and ventilating system is grams arranged for the Capitol. rooms, telephone booths, rest alcoves and thoroughly modern, being that of the Norma Talmadge, in her recent First other accommodations will provide for Webster vacuum type and was installed National release “Yes Or No?”, was the those seeking rest or relaxation from any at a great expense. The hot blast ar- offering for the first three days, with a indisposition which may overtake them rangement for use in the cold season will Paramount-Mack Sennett comedy, “It’s while attending the theatre. The spa- supply thirty cubic feet of warm, fresh A Boy,” as a supplemented film feature. cious quarters provided on this floor will air to each occupant every minute, and The bill rounded out with the following- also serve another purpose, that of in the summer season the chilled fresh vaudeville: Grace Adamas, prima donna, caring for any overflow that might occur air will be supplied in the same propor- operatic star; Emery Quintette, musi- when the 2600 seats are occupied before tion by a huge fan installed under the cians; Primrose Revue, black-face min- the finale of any of the earlier perform- auditorium and supplied by an air duct straly. ances. from the roof of the building thus as- The second half of the week featured From the first mezzanine a stairway suring purity. The ducts that will carry Douglas Fairbanks in his latest United graces the way to the second mezzanine, the warm and cold air throughout the Artists release, “The Mollycoddle,” and where the handsomely furnished offices of theatre are so arranged to kill any pos- “Metro’s first Buster Keaton comedy, the management are situated. Commodi- sible chance of a draught on the audi- “One Week,” together with the following- ous in every respect, natural light is ences. vaudeville: Adams & Long, dancers; enjoyed in this unique department of the Exits that lead the way in easy ac- Four Damons, singers; Thornton Flynn mammoth structure. cess back to the heart of the city are so & Co., novelty act.
If your audience likes thrills—book “THE INVISIBLE RAY” “THE EXHIBITOR,” OCTOBER 15, 1920 23 m
ullje Abetting HulUtin PUBLIC LEDGER
“The picture, to the screen, is what “In ‘Ramona,’ the pathos, tragedy ‘Ramona,’ as a book, is in itself as a and romance of the winning of the masterpiece of American literature.” great West is perpetuated in a vivid Evening Bulletin. drama with magnificent scenic ef- fects.”—Public Ledger.
Stye UJljilaiieljifjM Htuquirer “The best photoplay that has been PHILADELPHIA RECORD seen here in many a day—‘Ramona’ “A splendid picturization of ro- is a soul-stirring bit of motion picture mance that is considered a classic of art that deserves to be viewed by the American life in the southwest in the most skeptical, because of its genuine days of the Spanish- American domi- appeal to the better natures of the nation and a literary masterpiece of spectators.”—Philadelphia Inquirer. world-wide recognition.”—The Record.
“A presentation of a rapidly fading- THE NORTH AMERICAN period of American Life replete with “ r ‘Ramona’ is a photographic tri- plot cleverly interw oven.”—The Press. umph. Its detailed resurrection of vanished history opens the eyes with wonder at its accuracy and beauty. iElmtutg Jhtltlu SIpiigfr Its story of the conquered and dis- “ ‘Ramona’ is the most satisfying possessed Indian is heart-gripping. photoplay entertainment since Pro- This film will be welcomed by the pub- fessor Muybridge exhibited his first lic with open arms. Those who like pictures of a horse in motion.”—Even- good photoplays will enjoy ‘Ramona.” ing Public Ledger. North American. GLOBE FILM CO. 1219 Vine St. Phila,
In Answering Advertisements Please Mention “THE EXHIBITOR” a
24 “THE EXHIBITOR,” OCTOBER 15, 1920
mer & Vincent’s other Allentown thea- Colonial, Allentown, Magnificent tre, will pursue a policy of pictures ex- clusively, running continuously from one Photo-Play Temple Has o’clock until eleven o’clock daily. The admission prices at the matinees will be Auspicious Opening twenty-five cents for the orchestra and balcony and forty cents for the boxes and loges. In the evening forty Gala Occasion Attended by Men Prominent in Film and cents will be charged for the orchestra and balcony, Theatrical Circles. Beauty of Structure Arouses Admiration New fifty-five cents for the boxes and loges. Saturday nights the prices will be: or- chestra and balcony fifty cents, boxes and Costing over $800,000 and seating two twenty-four hours. A Glifograph screen loges sixty-five cents. thousand persons, the Colonial Theatre, is used, banked by rich hanging draper- An especial word of praise is due Ju- Allentown, the newest addition to the ies of Monk’s cloth, blending with the lius Fogleman, Wilmer & Vincent’s pere- Wilmer and Vincent chain of theatres, general color scheme of the house. The sonal representative in charge of con- threw open its doors October 11th to an booth is equipped with Powers 6B ma- struction. Mr. Fogleman’s untiring ef- overflow crowd that found little time to chines and has a roominess and conve- forts greatly expedited the construction see the picture entertainment, so ab- niences found in few smaller projection of the theatre and effected a great saving sorbed was it in admiring the beauties rooms. for the owners. innovations of this sump- and the many Organ and Orchestra Supply Music tuous temple of amusement. Opening Program The pictures are accompanied by a ten- The Colonial, Allentown, fairly beggars The opening program at the Colonial piece orchestra and an Estey organ, the the vocabulary of praise. The architec- was composed of D. W. Griffith’s, “The largest in the state, at the console of tural beauty, the interior decorations, Idol Dancer,” a First National attrac- which presides William Mellette. the magnificent appointments and the tion, Harold Lloyd in “High and Dizzy,” many conveniences arranged for the pa- Many Notables Attend Pathe News, Pathe Review, and the per- trons place this theatre on the same Men prominent in motion picture and sonal appearance of the Royal Hawaiian plane with the Capitol and the Rivoli in theatrical circles went to Allentown to Four in Hawaiian music and dancing. York City. The front of the the- New pay their respects to Messrs. Wilmer and stately and imposing appear- atre, of Vincent and the Colonial Theatre. is set off marble ticket office in W. C. Hunt to Have ance, by a Among those present were A1 Boyd, lobby and the foreward part of the Frank Buhler, Lew Sablosky, Abe Sa- Additional Theatres flanked on both sides by copper display blosky, John McGuirk, all of the Stanley The townspeople at Wildwood Crest frames reaching to the ceiling. It is the Company; Ford Anderson, general man- are building a 1000 seat house to be main lobby, however, that first arouses ager of the Wilmer and Vincent enter- opened in the spring and which Mr. W. C. the outspoken admiration of all who see prises; William Keller, Joe Egan, Mrs. Hunt has leased. The theatre is to be it. This lobby is a feast for the eye — Horn, all of the Wilmer & Vincent home called the Crest Pier. One of the Cape dream of marble and beveled glass one — office; Floyd Hopkins, general manager May theatres is being renovated at a cost of the most beautiful ever conceived. of the Wilmer & Vincent theatres of Har- of from $8000 to $10,000, which Mr. Three great hanging chandeliers light risburg; Fred Osterstock, general man- Hunt will have next season. It is ru- the main ramp, an inclined walk leading ager of the Wilmer & Vincent houses in mored that a 2500 seat house will be to five sets of panel doors which open into Easton; Frank Vincent, prominent in built for Mr. Hunt at Wildwood during the lower foyer. The upper incline at vaudeville booking circles in the West; the winter months. the left of the main lobby leads to the Frank O’Brien, from the U. B. O. offices Mr. Hunt, along with Mrs. Hunt, is mezzanine foyer. From the mezzanine in New York; Julius Fogleman, who su- making an extended motor trip through foyer one obtains an unobstructed view pervised the construction of the theatre; Pennsylvania and New England, stop- of all the splendors of the main lobby. Mrs. F. S. Anderson; Charles Henschell; ping longest in Connecticut, Mr. Hunt’s The mezzanine foyer leads into the main Joel Levy, Frank Leonard and George home state. This trip is now a yearly mezzanine floor, in the center of which Sherman of Pathe; John Lynch, Phila- occurrence with the Hunts after the is a half well looking down upon the delphia Hodkinson manager; Lew Bache, closing of the Wildwood houses. auditorium. The color scheme of this Philadelphia branch manager of First Earl Western is again managing the floor as displayed in the rest of the the- National; W. J. Madison, of the Phila- Hunt houses. Permanent offices are be- atre, is gold and mulberry. On the left delphia Metro Exchange and others. ing retained at 1220 Vine Street. of the main mezzanine floor is a fully Floral tributes were received from the equipped ladies’ rest room with a maid Pathe Exchange, Estey Organ Company, in attendance. To the Mr. and Mrs. Mastbaum on Trip right is a gen- Charles F. Crowder, Allentown Trust tlemen’s smoking room, and close by is Company, Metro Film Exchange; Ameri- Jules E. Mastbaum, President of the a fully equipped infirmary with a trained can Federation of Musicians, Associated Stanley Company, accompanied by Mrs. nurse in charge. Twenty-six exits in left last First National Pictures, Inc., Ochs Con- Mastbaum, on Monday for a the theatre help to assure perfect safety. struction Company, Harry L. Burnham, recreation visit of several weeks at Monsoon Cooling Company, Lehigh Brick French Lick Springs. Stage Equipment Most Modern Devised Works, John Maloy and mother, Mr. and The stage equipment is a marvel of Mrs. Frank Emmitt, Kurtz Brothers, and completeness. The lighting Hildinger in Town effects are the Hippodrome Theatre of Allentown. controlled from the manager’s office and Chas. Hildinger, of the Hildinger En- the operating booth, as well as the stage. Policy of House terprises, Trenton, and B. Hirshfield, of In the event of the city light supply The Colonial, which will be under the the State Street Theatre, Trenton, were failing, the theatre is furnished with a personal management of John Maloy, in Philadelphia on Thursday last looking large storage battery equipment that can who has demonstrated a high order of over the situation and booking up their keep all light and power in operation for ability as manager of the Orpheum, Wil- season’s pictures.
“THE INVISIBLE RAY” has a timely appeal THE COLONIAL, ALLENTOWN, OPENS
TOP: A VIEW OF THE MEZZANINE FLOOR, AND FORD S. ANDERSON, GENERAL MANAGER OF THE WILMER AND VINCENT ENTERPRISE. MIDDLE: SIDNEY WILMER AND WALTER VINCENT BOTTOM, LEFT: A GROUP OF FLORAL TRIBUTES. BOTTOM, RIGHT: JOHN MALOY, MANAGER OF THE NEW COLONIAL AND THE ORPHEUM, ALLENTOWN.
Stunts that stupefy in “THE INVISIBLE RAY” 26 "THE EXHIBITOR,” OCTOBER 15, 1920
Collingswood Theatre Collingswood, N. J. Closing of Taylor Opera House Di- , verts Business to Other Theatres Opened with Fitting Ceremony Trenton, Oct. 15.—Owing to the closing of Taylor Opera House, which catered to lovers of motion pictures and vaudeville, Admiring Throngs Lavish Praise on Strikingly the Trent and State Street Motion Pic- ture and Vaudeville Theatres, as well as Beautiful Theatre. Exchange Representatives Present the St. Regis, Garden and other centre of the town movie houses, are taking care of standing room audiences at almost On Monday night, October 11th, the every performance. Collingswood Theatre, Collingswood, N.
J., was opened in the presence of many exchange representatives and local dig- L. M. Swaab to Equip New Stanley nitaries. The theatre, owned by the Had- L. M. Swaab will equip the Stan- don Highlands Corp. and situated at new ley Theatre with three special enameled, Fern and Haddon Avenues, is a magnifi- nickeled Type S. Simplex Superlight cent work of architecture, which con- screens, spotlight, ticket chopper, double tributes much to the beauty of that town. dissolving stereoptieon, two one hundred Numerous film representatives from ampere motor Philadelphia attended the opening, and generator sets, Robins booth equipment and other supplies. many of the exchanges of the city ex- The Columbia, Lloyd and Washington pressed their best wishes in the form of Theatres in Chester have each installed floral tributes,—Pathe, Metro, Realart and Universal being among the contribu- two Type S Simplex Superlite screens and motor generator sets. tors. Addresses of welcome were made by Mayor Thomas Jack, of Collingswood, and by Walter L. Tushingham, a repre- Aronson Resigns sentative of “The Camden Courier.” Philadelphia—Jules E. Aronson, who Both gentlemen were profuse in their has had in charge all of the Stanley ac-
praise of the theatre and Mayor Jack tivities in Atlantic City, N. J., has re- was enthusiastic in his promise to give signed, effective November 1st. the theatre the support of the community. JAMES T. WEART and JOSEPH O'HARA Treasurer, and Manager Theatre, Secretary and The Collingswood which cost respectively of the Collingswood Theatre about $100,000, has a seating capacity of one thousand; the chairs being of Cir- The Haddon Highlands Corp., which cassian walnut and leather. Green, gold, built the Collingswood Theatre, is com- ivory and rose are artistically introduced posed of Chas. Reynolds, president; in the color scheme of decoration,—car- James T. Wearts, secretary and treas- pet, draperies, walls and ceiling reflect- urer; Joseph O’Hara, vice-president and ing one or more of these hues. A very manager. Ed. Zisak, of the Broadway, attractive retiring room, fitted with Palmyra, is booking manager. wicker and cretonne furniture and deco- rated with shapely mirrors, lend a pleas- N. J. ing touch to the whole structure. New Theatre for Salem, The policy of the theatre is to change Allen Peterson, proprietor of The Pal- its program daily, charging twenty and ace Theatre, Salem, N. J., is progressing thirty cents admission plus war tax. rapidly with the construction of his new “The Riddle: Woman,” starring Geral- 1200-seat house in that town, and expects dine Farrar, was the picture chosen for to be ready to open about the first of the the opening night. year. HART "HEUIIN OAflf" 203—EXHIBITORS—203 Have Signed NEAL HART CONTRACTS Why wait? Your con-
tract is ready now!
20th CENTURY FILM CO., INC. 256 N. THIRTEENTH STREET PHILADELPHIA, PA. THE NEW COLLINGSWOOD THEATRE, COLLINGSWOOD, N. J.
Exploitation possibilities galore in “THE INVISIBLE RAY” J. PARKER READ JR presents
From the world-known novel by STEWART EDWARD WHITE Directed by Wesley Ruggles
In a vortex of passion this alluring enchantress and a man who had never met defeat fought against each other in a city of splendors and in the lonesome wilds for the control of a Continent. And the Leopard Woman lost — and won.
Personally supervised by J. Parker Read, Jr., this is the greatest moving picture he ever produced.
And in it Louise Glaum is the star of a thousand allurements.
ALLAN DWAN - GEORGE LOANE TUCKER - MAURICE TOURNEUR - J. PARKER READ JR THOMAS H.INCE - MACK SENNETT - MARSHALL NEILAN
Associated Producers Inc.
HOME OFFICES' 729 SEVENTH AVE., NEW YORK CITY 28 “THE EXHIBITOR,” OCTOBER 15, 1920 Pioneer Pictures C
Pave the Way to Picture Profit LOOK OVER THE CHOICE LIST OF SHORT BIG FEATURES ON SUBJECTS THE PIONEER BANNER Luke McLuke’s Film-osophy AND REMEMBER The THAT EACH ONE Sonny Series REPRESENTS PROFITS Stecher- Caddock Wrestling FOR THE EXHIBITOR Match
GET IN TOUCH WITH YOUR PIONEER EXCHANGE Facts and AND YOU’LL MAKE MONEY ON EVERY Follies FEATURE YOU BOOK THEY’RE FOUR OF THE BEST PIONEER PICTURES are Distributed in Eastern Penn- ON THE MAR- sylvania and Southern New Jersey by KET. MASTERPIECE FILM ATTRACTIONS 1235 VINE STREET PHILADELPHIA BOOK THEM! PIONEER FILM CORP 412 EAST LEXINGTON STREET 525 THIRTEENTH STREET, N.V BALTIMORE WASHINGTON
In Answering Advertisements Please Mention "'THE EXHIBITOR” "THE EXHIBITOR," OCTOBER 15, 1920 29
BOOK THEM inch Success AND PROFIT
DANIEL CARSON GOODMAN’S PRODUCTION CLEO MADISON AND WILFRED LUCAS in STARRING ALMA RUBENS in “GIRL FROM NOWHERE” “THOUGHTLESS WOMEN” ALMA HANLON AND STUART HOLMES in EMILY STEVENS AND MONTAGU LOVE in “SINS OF THE CHILDREN” “THE PLACE OF HONEYMOONS” HENRY B. WALTHALL in MARIE DORO AND GODFREY TEARLE in “LONG ARM OF MANNISTER” “MIDNIGHT GAMBOLS” WANDA HAWLEY AND NORMAN KERRY in LOUISE HUFF in “VIRTUOUS SINNERS” “WHAT WOMEN WANT” HENRY B. WALTHALL in JOSE COLLINS AND GODFREY TEARLE in “THE BOOMERANG” “WHERE IS MY HUSBAND?” GRACE DAVISON AND CONWAY TEARLE in VIOLET MERSEREAU AND EDMUND COBB in “ATONEMENT” “OUT OF THE DEPTHS” GAIL KANE, EDMUND BREESE AND GAIL KANE AND THURSTON HALL in JACK SAUNDERS in “EMPTY ARMS” “SOME ONE MUST PAY”
VIOLET MERSEREAU AND EDMUND COBB in NILES WELCH and MABEL JULIENNE SCOTT in “FINDERS KEEPERS” “RECLAIMED”
MARTHA MANSFIELD in MARY ANDERSON in “HIS BROTHER’S KEEPER” “BUBBLES”
GRACE DAVISON in MARGUERITE NAMARA in “A MOMENT’S MADNESS” “THE HIDDEN CODE”
SHELDON LEWIS in E. K. LINCOLN in “DR. JEKYLL AND MR. HYDE” “THE INNER VOICE”
EMILY STEVENS in GAIL KANE AND THURSTON HALL in “SACRED FLAME” “A GOOD WOMAN” GLADYS LESLIE, CREIGHTON HALE AND GAIL KANE AND THURSTON HALL in BOBBY CONNELLY in “IDLE HANDS” “A CHILD FOR SALE”
In Answering Advertisements Please Mention "THE EXHIBITOR” 30 "THE EXHIBITOR,” OCTOBER 15, 1920
Stanley and Fox Break Al. Millman Opens New Exchange Pizor Rushing Harrowgate Theatre In a two-page advertisement, carried A. A. Millman, former manager of the Lew Pizor has thirty-five men working constantly on his new Harrowgate The- by William Fox in the October 9th issues Capitol Exchange, is starting a new ex- atre in to it, if of the trade publications, Mr. Fox an- order open possible, change to be called “The Comet,” at Christmas week. nounces his determination to deal indi- vidually with the exhibitors of Eastern 1331 Vine Street, over the Screenart The name was chosen to localize the interest the square on which the theatre Pennsylvania, Southern New Jersey and offices. Mr. Millman declares that he is is located bearing this old English name. Delaware and warns the Stanley Com- negotiating for four big productions, the says he has pany against interference with the ex- Lew several other projects only kind of features he intends hand- on hand, news of which will shortly hibitors’ business relations with his com- be ling in his new quarters. forthcoming. pany. Any attempt by the Stanley Com- pany to boycott or intimidate any indi- vidual user of Fox films, according to this statement, will be met by “every legal right and every legal remedy at our disposal.” This advertisement, which re- produces a letter sent by the Fox Film Company to the Stanley Company, also carries a letter sent by Fox to the Na- tional Association of the Motion Picture Industry in which Mr. Fox sets forth his views on booking companies, together with the Stanley Company’s reply to Mr. Fox’s letter. In their reply, which is signed by Mor- ris Wolfe, of Wolf, Block and Schorr, at- torneys for the Stanley Company, they deny the statements contained in the Fox letter and insist that they have simply exercised the prerogative of every ex- hibitor to select that product which is best suited to their houses, and which they can obtain on the most advantageous terms. They deny emphatically that the exhibitors in this territory are interfered with in their dealings with Fox and de- clare that the exhibitors are free to deal with any company they see fit. “Please do not misunderstand the at- titude of the Stanley Company,” reads the statement. “It has absolutely no feeling against you. There is a great oversupply of pictures at this time and it just is not possible to take all of the pictures which are for sale. The Stan- A GROUP OF ley Company selects those which suit it NEGLECTED HUSBANDS Ann Luther, the star of “Neglected Wives," surrounded by a number of best and will be very glad indeed to have admiring exhibitors. Left to right: Al. Brown, Grand and Overbrook theatres; those whom your pictures suit best buy Bill Butler, Clearfield; Charlie Burghart, Star; Miss Luther; Sam Palan and George Kleine of the Kleine Poster Co. them from you.”
Stanley Co. Absorbs Imperial ill! “ The Stanley Company of America has mi / Consider taken title from A. Sablosky to the mov- ill! ing picture theatre 215-17-19 South Six- ml ‘THE INVISIBLE RAY’ tieth Street, lot 32 feet by 75 feet, with ini a depth in the rear of 133 feet widening the most thrilling serial I have ilii to 100 feet. The price paid was $79,000, of which $40,000 remains on mortgage. ill! ever seen— full of punch and It is assessed at $80,000. pep—an ideal attraction for ’’ ill! the Globe :: :: :: Mrs. Solomon Back on Job Mrs. Irene Page Solomon, who has NATHAN SABLOSKY been visiting relatives in the West, on a GLOBE THEATRE vacation extending over a period of JUNIPER AND MARKET STS. months, has returned to Philadelphia and will once again represent The Exhibitor 1 + > 1 iiimii iimniiiJiiiiiiiimiiiiiiMiiuiiiiiimiiiiiiiiiiiii ininiir I I = lllllllllllltllllHI |, IIIIHII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIiniinilllllllMIIIIIII1llllllllllllllllllllllll | llllllllllllllll | llllllll | l | llllll | lllllllll | | ll || lll , lllllll*ll | lllllll | l |M| IIIHI | llllllllll , IIIMIIIII | IIIIHI , l , HIIIIIIHHIIIIIIMIlH in the city. 1 nil l
“THE INVISIBLE RAY” is in 15 episodes—each a bonanza W PIRST RUN ^ HOUSES EVERYWHERE
LOVE MADNESS A J. PARKED READ Jr. Production '&Mk
, Story by Directed by 1 C. Gardner Sullivan Joseph UenabeiYy
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Symphony Theatre, Los Angeles, Cal Crandalls Theatres, Vashin^ton, D.C.
Nev Grand Central Theatre, St Louis,, Mo. black stone Theatre, Pittsburgh, Pa. blue Mouse Theatre, Minneapolis, Minn. Clinton Square Theatre, Albany, NV Liberty Theatre, bujTjTalo, NY
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W.HODKINSON CORPORATION 527 Fi/ih Avenue. New York City PuirikuUrf through PATflE fwchangr. Incorporjud — 1
32 "THE EXHIBITOR," OCTOBER 15, 1920
Up-State Houses Increase Admission Capitol, Reading, to Open Soon ’Round the State | Prices “The Soul of Youth” will be the initial feature of the new Capitol Theatre, Read- Salesmen Complain of Within the past fortnight a goodly ing, Pa., which is to open sometime this number of the up-state theatres have put Hotel Accommodations month. This house has 3500 seats and is into effect a new schedule of prices which accommodations Walter Kant- Film men report hotel can be taken as a criterion of a general said to cost $1,500,000. C. the circuit due to ner will be managing director. very poor throughout increase among the smaller houses in at present the scores of salesmen on tour their prices. merchandise, selling new fall and winter The Strand, Scranton; Savoy, Wilkes- is called upon very often a film salesman Barre; Campbell and Feeley, Hazleton; who to his bed with a fellow-tradesman The Elks, Mahanoy, and many other late, and happens to hit some towns houses have advanced their rates to com- are where the hotel accommodations bat the higher film rentals demanded this limited. season. The Elks, Mahanoy, is a signifi- cant raise, inasmuch as Gene McAtee for the Fam- The Strand, Shenandoah, and a long period gave his patrons the big of ily, Mahanoy City, are booking some end, even on the super-specials which he tour the biggest legitimate attractions on always showed at the regular admission fall season. M. H. Good- for the early prices. He is now charging an increased Hazleton, man, manager of the Feeley, admission on super-special nights. also has arranged for his patrons to en- joy many big New York productions this fall. Police Close Sunday Shows at Messrs. Crandall and Mendelsshon, of Bethlehem House the Goldwyn offices, have returned from The Diana Theatre, at Fourth and At- a visit to the Wilkes-Barre, Scranton and lantic Streets, Bethlehem, owned and Hazleton sections, in the interests of their operated by Joseph Summers, of Allen- new fall product. town, was closed last Sunday by the po- lice. Information was given Mayor William Schaeffer, of the Superior Archibald Johnson that Sunday movies Film Exchange, has succeeded in getting were in vogue at this house for some an almost solid unit of bookings on “A time and when the police closed down on Child For Sale” up through the state on the place, they found that the informa- a strictly percentage basis. The advance tion was correct. The house, it is re- agent has succeeded in getting bookings ported, has been operating on the Sab- that will carry simultaneously far into bath for the past three years. January, quite a feat for this crowded period of the new season.
“Harold Bell Wright Week” was ob- Now Booking! During the week’s showing of “Humor- served at the Feeley, Hazleton, with esque,” at the Strand, Allentown, Dr. “Eyes of the World,” and a return date 20lh CENTURY FILM CO., INC. Stuckert engaged a male vocalist to sing on “The Shepherd of the Hills,” giving a “Eli, Eli,” which has been scoring a great week’s run. 256 N. THIRTEENTH STREET hit with this attraction in the larger PHILADELPHIA, PA. cities. Associated producers first production, got an early run up +« “Homespun Folks,” iiu i : 1 1 1 1 : 1 1 1 1 : 1 1 1 1 : i m i : 1 1 1 1 a 1 1 1 1 1 1 1 1 : 1 1 1 1 a 1 1 II 1 am miiiiiimiiiiiiiaiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiriiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiimiitiiiiiiiiiiiiiiuiiimiiiiiiimi niimiiaiiiaiiiiiiiiaiiiaiiiaiiiiiiiiiiiiimiiiiiniiiililllliiiiiiiiiiiiiiimiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiii^iS E the state. The Strand, Scranton, Savoy, Wilkes-Barre, Roman, Pittston, Hippo- III! III drome, Allentown and the Third Street, Ini Easton, have already played Edgar Ini The espisode wind-ups in THE Moss’s initial production. INVISIBLE RAY will bring them III Poll’s, Scranton, May Change Policy itn to Legitimate III! back week after week the unfail- Reports current in Scranton are to the Ini serial. *8? effect that Poli’s Theatre is contemplat- ing test of a winning ing changing the present policy of straight vaudeville and pictures to alter- nate with big legitimate attractions. The fact that the Academy is no longer BILLY AUSTIN putting on the big stuff is held out as AUDITORIUM THEATRE reason for this proposed change. Many PHILADELPHIA Scranton theatre-goers can be hailed mi nightly, enroute down the valley to see Pitts- the big legitimate productions at mimiiiiimilliiiiliiiiiimmimiimiiiiiimiiiiiiiimiiiiiiHiiiiiiiiiiHiiimmiimiHiHiiiiiiiiiiiiiiii = I = iimimimiimiiii = nm nun mi ton and Wilkes-Barre. +
“THE INVISIBLE RAY” contains stunts of startling originality THE EXHIBITOR," OCTOBER 15, 1920 33
A SINGLE REEL FEATURE ATTRACTION!
WITH WONDERFUL ADVERTISING POSSIBILI- TIES AND REAL BOX OFFICE VALUE — AN UNUSUAL COMBINATION OF STAR AND SUB- JECT THAT WILL DRAW PROFITABLE PATRONAGE ANNETTE KELLERMAN IN “THE ART of DIVING”
Especially Posed by the “Modern Venus.” Each Dive Analyzed by the Famed “Cmal” Process of Slow Motion Photography
OPENING FOR AN ENGAGEMENT AT THE CAPITOL, NEW YORK
DISTRIBUTED BY ELECTRIC THEATRE SUPPLY COMPANY 1309 VINE STREET PHILADELPHIA, PA
lig
In Answering Advertisements Please Mention "THE EXHIBITOR" 34 "THE EXHIBITOR," OCTOBER 15, 1920
“Jerry” Safron Weds Sam Weinroberts with Myers Throughout the State Jerome “Jerry” Safron one of the Martin P. Myers, of the Diamond , The- good fellows of the film game, who was atre, Hazleton, has secured Samuel All Hazleton’s Theatres in the Philadelphia district for several Weinroberts, of Wilkes-Barre, to look Change Admission Prices years with Mutual, prior to the concern after his interests, he succeeding Paul being absorbed by Robertson-Cole, has Wentzel, manager last season, who is Following the advances made by the wed a New York young lady said to be now back with the Carr & Schad interests Campbell and Feeley in admission prices worth as much as Mary Pickford. at Reading. The Diamond has resumed at Hazleton, the Hersker-Serdari circuit Safron is now New York branch man- last season’s policy, which terminated in announced a new policy, effective Mon- ager for Robertson-Cole. June after a disastrous spring season. day, October 11th. The advance in price at the circuit houses was only slight, but will help combat the increasing film ren- tals which, in justice to the first-run ex- hibitor, must also exact an increase from the other houses existing on the exhibi- tion of film.
Litigation Over Ownership of Dreamland, Hawley
Litigation in the Wayne County courts over the ownership of the Dreamland Theatre, Hawley, is now attracting the attention of film men. The R. Teeter Es- tate, lessees, have been notified to vacate as L. P. Richardson, of L. P. and E. J. Richardson, announces he will throw the Teeter belongings into the street if ne- cessary to obtain ownership for the firm of Richardson Brothers.
Herrity Expects to Open at Allentown About November 1st
Tom Herrity expects to open his 700- seat house at Eighth and Gordon Streets, Allentown, on or about November 1st. Progress is now being made after a de- lay on the interior work and the seating is now being installed. HOMESPUN FOLKS The exchange force of the Philadelphia branch of Associated Producers, Inc. Standing, left to right, Harry S. Laskin; Edgar Moss, Manager; Ferd Fortunator; Gordon F. Lenhart. Seated, left to right, Margaret J. Neville, Anna Steuber and Irma M. Philips. Brenneman Brothers Beautify
American Theatre, Pottsville = ^llltUMIIIIIIIIHIIIMIIIIHIIIIIIIItHItllllllllllllllllllllillllliliiiiiiiiiiiiiiiiiiiiiiMiiiiiiiHlltllllfllllllllllllltllllllllllHIIIIIIiltllllllllinillltllllllllllllllllllllltllllllllllllltllllllllllltltllllllllllllllllltlllllllltlllllllllllllllHIIIItllinillllllllin: 1 1111111111 *11 " Mil 1 1 1 1 II I II 1 1 II I III 1 1 III III! 1 f i^," 1 \ I Lew and John Brenneman continue in their efforts to make the American The- atre, Pottsville, one of the ideal movie houses of the coal fields. Not content with the installation of a new and costly The Film Salesmen’s Ass n organ this summer, the brothers installed an ornamental lighting system this fall and have just completed the remodeling of Philadelphia extends to and re-decorating of their lobby which is a spacious display center. the Comerford Amusement Co. and Wilmer and Vincent Ivan Saunders Assistant at Colonial, Allentown best wishes for a prosperous career Ivan E. Saunders, for the past two years a reporter on one of the Allentown for the New Capitol, Wilkes-Barre, dailies, has been named as assistant to Manager Malloy, and the New Colonial, Allentown John of the new Colo- ifi nial Theatre that Wilmer & Vincent have Ilf opened in that city. Mr. Saunders is a college graduate and has been schooled I = W^^riiiiiiiiiiiiiMirifiitiiiiiiiiiiiiimiiiimiiiiiiiitiiii»]iiiiiiiiiiiiii>tiiimiiiiniiiiivtiiMiiiiiiimiiiiiiiiiiiniini7^:iiiiiiiiiiiiiitiiiitiii:iiii;iiiiiiiiMiiriiiiiiiiiiiiiiiiiiiiiiiiitiiiiiifiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii'^ \ MIMMIIIMIMIIMIIIIMIIIIIMIMIIIIIIIIMMIItlttllMlllfMIMMIIIIIMIIIIIIIIMIIIMIItMIIIIMmillllllMIIMIIIIItlllllllMlMIMUMMIMIIIIMMIIIIOIIIIMMIIIIIIIIIIIIinillllllllllllllllltllllllll.tlllllllllllllllllllllllllllllllllltiailllllllllliailllllllllR^^ in publicity for some years. ! nil I
“THE INVISIBLE RAY” features Jack Sherrill, star of “Once to Every Man” —
"THE EXHIBITOR,'' OCTOBER 15, 1920 35
= 111—I. = a in mum
TO SEE IT IS TO BOOK IT ! NOT IN MONTHS HAS ANY MELODRAMA AROUSED THE FAVORABLE COMMENT AMONG THE SEVEREST OF ALL CRITICS THE EXHIBITORS—AS HAS “The White Rider” WITH JOSEPH MOORE AND EILEEN SEDGWICK YOUR AUDIENCE WILL LIKE THIS! IT’S A KNOCKOUT! ARE YOU PLAYING OUR STAR SERIES? One a Week for 52 Weeks Sure-Fire Money-Getters
Clara Kimball Young Alice Brady Ethel Clayton Robert Warwick
NOW RELEASED CLARA KIMBALL YOUNG m “HEARTS IN EXILE” “THE RISE OF SUZAN” ALICE BRADY ETHEL CLAYTON ROBERT WARWICK in THE PICTURES THAT MADE THEM FAMOUS
B. & B. FILM DISTRIBUTING CO. 1333 VINE STREET LOCUST 4874 JOE SINGER, Manager
al
In Answering Advertisements Please Mention "THE EXHIBITOR —
36 •THE EXHIBITOR," OCTOBER 15, 1920
Pete Oletsky Opens New Exchange With the Builders in Baltimore Theatre, Coatesville—For C. E. Mid- dleton. One story, brick, 30x100. Plans To Distribute Federated Releases, Clara Kimball Young Features completed and ready for bids. R. A. and Other Independent Productions Kearns, architect.
Pete Oletsky, well-known film and the- Moving Picture Theatre (alt.), 4910 atreman, has opened a new independent Wayne Avenue—To F. S. MacPherson, exchange, to be known as the Federated Haddon Heights. For Helen Albert, 42 Film Exchange of Baltimore, Inc., at 412 W. Ashmead Place. Cost $3000. Permit E. Baltimore Street, Baltimore, Md., granted. which, judging by the announcement of releases, is destined to become an im- Moving Picture Theatre, Rising Sun portant factor in the film industry in that Avenue and Fanshawe—for Suburban Amusement Co. One story, brick, stone territory. and steel, 75x141. Engineers taking sub- Among the subjects contracted for by bids. H. N. Miller & Company, 34 S. Mr. Oletsky are Clara Kimball Young Seventeenth Street, engineers. Equity features, by special arrangement with Mr. Ben Amsterdam, of the Equity Productions of Philadelphia, and “The E. J. Smith Wins Universal Prize Tiger Brand,” a new serial. Mr. Oletsky In a $10,000 nation wide prize contest has also obtained for Maryland, District conducted by the Universal Film Com- of Columbia, Delaware and Virginia the pany for the greatest increase in busi- Federated Film Exchanges, Inc., fran- ness over the previous period, E. J. chise which will assure him of a regular Smith, assistant district manager, and output of high-grade productions. formerly branch manager of the Cleve- Among the pictures already announced land office, was awarded the first prize of by this co-operative company of inde- $1700 for himself and his associates. pendent exchanges are: four Bessie Love This is the second successive prize to be features, Billie Rhoades in “Nobody’s won by Mr. Smith and his associates in Girl,” a series of eighteen Monte Banks PETE OLETSKY such a contest. comedies, each in two reels, “The Good iii:iin:iiiiiiiii:iiii;iiii:imtiiiiiiiiiiim:iiii:iiii:iiiiiiiiiiii
Capitol, Wilkes-Barre and the Ill Colonial, Allentown. ^ Fox Buys Two Organs III J. Fox, who recently acquired the three theatres in Burlington, N. J., has pur- 4il •llinir = mnimr chased two Robert Morton organs. +- + “THE EXHIBITOR," OCTOBER 15, 1920 37
ANNOUNCING THE FILM
P. OLETSKY General Manager
412 E. BALTIMORE ST. BALTIMORE, MD. THE PICK OF INDEPENDENT PRODUCTIONS CLARA KIMBALL YOUNG In her new super-special productions released on a basis of fair and equitable contracts 44 Whispering Devils 55 One of the most unusual and powerful of all pictures—a story the like of which the screen has never seen—featuring that superb lover, CONWAY TEARLE NOBODY’S GIRL” One of those little human nature stories that make you glad you are alive —a picture that means word-of-mouth advertising to the limit. Featuring BILLY RHODES THE TEX 55 SERIES
I 2 superb detective stories They’ll like ’em MONTE BANKS COMEDIES The ultimate of two-reel laugh-producers.
The Inimitable B I L LY WEST Slap-stick comedies supreme - Always good THE ABOVE ARE GOOD MORE COMING
In Answering Advertisements Please Mention THE EXHIBITOR” 38 “THE EXHIBITOR,” OCTOBER 15, 1920
Clinton 8 shares; Charles Planick, 1, and Work on Keith House South Jersey Notes Anna T. Conway, 1, all of 20 Nassau Starts Next Month Street, New York City. By BILL KELLY Trenton, Oct. 15. Operations on the National Housing Corporation, 123 — construction of the new Keith Motion Jersey Concerns Parrow Street, Orange; William P. Al- Chartered Picture Theatre on West State Street len, agent; to build and operate motion Park Pictures, Inc., 15 Exchange Place, near the Capitol here will be started the picture theatres and other amusement Jersey City, John G. Flanigan, agent, to latter part of the month. The razing of buildings; capital, $100,000 of 10,000 manufacture and deal in motion pictures, the Hildebrecht Restaurant on which site shares at $10 each; incorporators, Walter films, etc.; capital, 1000 shares of no par the house will be erected has been B. Foster, 123 Parrow Street, Orange, value; incorporators, John G. Flanigan, started, while plans have been completed 500 shares; Arthur A. Cole, 117 North Long Branch, 5 shares; J. Gibbon Fruin, for excavations for the theatre. The Clinton Street, East Orange, 100, and 900 Third Avenue, New York City, 5, work on the structure will be continued Herman H. Howell, 63 Edgerton Terrace, and Joseph M. Hanley, 30 McDonough during the winter, if weather conditions East Orange, 100. Street, Brooklyn, 5. permit. South Jersey Amusement Company, Schwartz, Sobelson and Stern, Inc., Delaware corporation, to operate from Empire Theatre, 978 Broadway, Bay- 500 Fourth Avenue, Haddon Heights; Construction of Trenton onne; Arthur Z. Schwartz, agent; to Harry C. Boardman, agent; to operate construct and operate motion picture the- Theatres Progressing motion pictures and other amusements; atres and other amusement buildings; Trenton, Oct. 15.—Operations on the capital, $150,000 of 8000 shares of pre- capital $100,000, of 1000 shares at $100 construction of Reade’s Capitol, which ferred and 7000 shares of common stock; each; incorporators, Stanley Sobelson, will replace old Taylor Opera House here, incorporators, H. C. Boardman, Haddon 139 Jaques Avenue, Rahway, 40 shares; are progressing to a point, where, it is Heights, 50 shares common; J. J. Board- Herman Stern, 437 East Eightieth Street, felt, the house will be open for motion man, Haddon Heights, 40 common, and New York City, 40, and Arthur Z. pictures and vaudeville by Christmas. H. J. Nebinger, Philadelphia, 10 common. Schwartz, Chrome, 40. Excavations are now being made for New Brunswick Realty Holding Com- the foundations for motion picture houses Hildinger Guest of Newspaper pany, 15 Exchange Place, Jersey City; Men that will be built on Perry Street and Trenton, Oct. 15. Charles C. Hildin- New Jersey Corporation Company, — South Broad Street here by William J. ger, of the Hildinger Enterprises, this agent; to construct and operate motion Vernon, owner of the St. Regis Motion city, promoters of motion picture thea- picture theatres and other places of Picture Theatre on East State Street and tres and other amusement buildings, amusement; capital, $2000 of 20 shares was a movie house in Philadelphia. the guest of the newspaper correspon- at $100 each; incorporators, Seth B. Mac- dents on the press stand at the Trenton Inter-State Fair in September and Octo- THE STEALERS ber. Mr. Hildinger, who for years was NEAL HART engaged in newspaper work in Pitts- ARE COMING! burgh, enjoyed the occasion very much.
Greetings to the Giants of the Exhibiting Field—
COMERFORD’S NEW WILKES-BARRE THEATRE THE CAPITOL WILMER & VINCENT’S ALLENTOWN THEATRE THE COLONIAL HADDON HIGHLANDS CO.’S MAGNIFICENT NEW FILM PALACE THE COLLINGSWOOD THE GIANTS OF THE INDEPENDENT FEATURES ARE:
“THE GOLDEN TRAIL” “HERITAGE” With JANE NOVAK WILLARD MACK’S Vital Human and a Stellar Cast Document “A COMMON LEVEL” The Most Spectacular Film Production of the Year RIALTOiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiriiiiiiiii:iiiiiiiiiiiiiiiiiniiiiiiiiiiiiiii:iiiiitiii!iiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiiiMiiiiiiiiiiniiiiiiniiiiiiiiiiiiMiiiiiiiiiiMiuiiiiiiiiiiiiiiiiiiM'FILM EXCHANGE 1240 VINE STREET PHILADELPHIA, PA. m : — :
“THE EXHIBITOR," OCTOBER 15, 1920 39
Allentown Council Recinds Friedman Acquires Garden, Joseph Ryan Weds Law on Theatre Marquees West Pittston Popular Scranton Girl The city council of Allentown has Harry Friedman, who formerly booked Joseph Ryan, manager for the M. E. amended the street control ordinance to the Dreamland Theatre, Duryea, has Comerford Amusement Company, was allow theatres to erect marquees over the taken over the Garden, West Pittston and the in last week to Miss May street pavements. A petition from Dunn’s at Avoca. Mr. Friedman spent united marriage town, seven in number, playhouses of the the best part of last week in Philadel- Gurell, one of Scranton’s most accom- prayed for the concession and at a ses- phia signing contracts. plished young women. Mr. Ryan has sion of the city fathers, the attorneys and Mr. Moe Goodman, of Hazleton, spent been associated with the M. E. Comerford managers of the various houses were last week in New York and Philadelphia. Company for may years and has an ex- present to argue their point. Mayer Mal- Hugh Campbell, of Campbell’s Thea- tensive acquaintance among the film fra- colm Gross voted favorably on the peti- tre, has just returned from a trip to the ternity, who join in extending congratu- tion and the legislation of council was northwest. lations. so guided that no further objection arose.
+• Palace, Emaus, Re-opens iii,,^ = The Palace Theatre, Emaus, Pa., has II*- been reopened, after undergoing exten- sive alterations. During the closing pe- “ riod, the rear of the theatre was moved ‘The Invisible Ray’ gives the serial back to allow the construction of a new screen and to also provide for an in- lovers what they want— a contin- creased seating capacity. The lobby was renovated and the building also made uous succession of thrills. It’s one fireproof in every respect. ” of the season’s best bets. Savoy Doing Well Under Ted Reilly Ted Reilly, for seven years manager of the Bijou, Wilkes-Barre, has been suc- cessful in the management of the Savoy BUDD HISSNER since being promoted to that playhouse STRAND THEATRE when Fred Herman moved over to assist LEBANON, PA. in the bigger things that are being of- fered at the handsome Capitol.” “Hu- II! moresque” was a recent tremendous suc- cess that Reilly scored a week’s run with.
111111llll1lm11111111m111111.11i11.ini hum nun * Jim 1 1 1 1 1 1 mu in mini miimmiiimiiiimimmmmmmimiiiiiimimmiimimmiiimimmmimmtmmmimmmimmmimmmimmimmmmmimimmimimiimiimmimmimmmimmmiimmimmimiimiiimmimmiimmimmiimiiimiiiiiiiiiiig =
Hear Them in These Hear Them in These Theatres Theatres KIMBALL II ALHAMBRA LEHIGH PALACE
I 2th, Morris and Passyunk Lehigh and G’t’n Aves. APOLLO, 123 7 N. 52d St. ORCHESTRAL ORGANS LOCUST, 5 2d and Locust ST., || ARCADIA MARKET 333 Market
I 524 Chestnut St. PALACE, 1214 Market St. II AUDITORIUM THE ORGAN WITH THE REGENT, 17th and Market 219 N. 8th St. STRAND |I BELMONT HUMAN VOICE G’t’n Ave. and Venango 52d above Market VICTORIA, 9th & Market BENN DARBY Darby, Pa. 6338 Woodland Ave. As Low as $5,000 GRAND Norristown, Pa. CAPITOL, 712 Market St. ROMAN Pittston, Pa. CEDAR ARE ESPECIALLY BUILT FOR YOUR ARCADIA Reading, Pa. 60th and Cedar Ave. THEATRE COLONIAL Reading, Pa. COLONIAL, Germantown STRAND Scranton, Pa. and Maplewood. REGENT Scranton, Pa. DRURY, 3440 N. 13th St. Get Your Name in This List—It Means CAPITOL EMPRESS Wilkes-Barre, Pa. MORE Money in Your Box Office 4441 Main St., Manayunk SAVOY, Wilkes-Barre, Pa. FAMILY, 1311 Market St. WASHBURN’S, Chester, Pa. 56th ST. THEATRE Organs Now Being Especially Built For: STRAND 56th and Delaney Sts. Binghamton, N. Y. NEW STANLEY THEATRE, 19th and Market Sts., Phila. GLOBE 5901 Market St. RIALTO, Woodbury, N. J. IMPERIAL, 219 S. 60th St. LIBERTY THEATRE, Broad and Columbia Ave., Phila. STATE ST., Trenton, N. J. IMPERIAL FAIRMOUNT THEATRE, 26th and Girard Ave., Phila. BIJOU, Atlantic City, N. J. 2nd and Poplar Sts. COLONIAL WASHINGTON THEATRE Chester, Pa. JUMBO Atlantic City, N. J. WINDBER THEATRE Windber, Pa. Front and Girard Ave. COLONIAL. Camden, N. J. LEADER PALACE THEATRE Wilmington, Del. FOREST HILL 41st and Lancaster Ave. BELNORD THEATRE Baltimore, Md. Camden, N. J.
W. B. MILNER, Eastern Sales Agent, 507 FIFTH N. Y. N. Y. Phone, Murray II AVENUE, Hill, 721, 722 H Service Phones, Philadelphia and Vicinity, Woodland 253 7 and Woodland 46 10 W = HlilllllllllllllllllllliiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiililllllllMllllllllllllltlllllllllllllllllllllllllllllllllllllllMIIIIIIIIIIIIIIIIIIIIIIIIIIII f TMIIIIIIIIIIIIIIIIIIIIinillllllllMllllllllllllllllllllltllllllilllllllilllliiiliiliilliilliiuiilliiii —— —
40 “THE EXHIBITOR,” OCTOBER 15, 1920
Fred Herman states that even after When you read an item in The Ex- Condemned by the Censor the Capitol opens, the name of the Savoy hibitor you can depend on it. This pa- will still be spelled with a capital S. per has 333 writers who are like the dew BY BEEVEEDEE —they cover the field. How can some unmarried film men go The Film Salesmans’ Club has ceased around offering “A Child For Sale”? And that’s no “4 to 1” or ten per cent, worrying. If they cannot have a meeting test either. room they will still have a Kitchen. Mike Coll, of the Campbell, states the reason “Huckleberry Finn” didn’t go over An up-state reader wants to know why And now we understand someone is in Hazleton is because huckleberries are we don’t review films in our issue. We putting out a re-issue on the Atlantic too common there. would have to enlarge our edition if we City Convention. We will all be there printed what we think of some of the and hope that Frank Hill is on the Enter- Bebe Daniels’ first picture is “You plays. tainment Committee. Never Can Tell.” We didn’t think so of Bebe at first either. the United Artists announces that “Suds” Charley Chaplin announces that will release will be “The is a clean-up. next comedy he Next to the patron, the Exhibitor is Kid.” Let’s hope the exhibitor will not our best friend, remarks an up-state After witnessing be the goat. “Humoresque,” we showman. sort of suspect that the gallery scene was made while Vine Street was adjourning. We thank thee. Tommy Hayden to Build
It is rumored upstate that Tommy Exhibitors would like to get their We hate to blow our own horn, but if Hayden will build a new theatre at Lu- hands on the guy who coined the word we didn’t some guys wouldn’t know we zerne. Hayden has been away from the “Box Office Attraction.” had one. business since his theatre burned a few months ago. If Charley Ebbetts can get $5.50 for When a hazy scene is required in a front row seats at the world series, why feature, the director usually orders the can’t some movie houses get half the Francis Treon, of the Treon Amuse- star “shot” at sunrise. price for the same seats in their houses? ment Company, is now managing the Victoria Theatre, Scranton. Figure It Out We are glad to note that among the “One Week” is to run three weeks at many new theatres being opened in the the Arcadia. If some exhibitors knew Philadelphia circuit, none of them has who sent out that postcard they would been named Bijou, Dreamland, etc. NEAL HART Lynch him. recollections of the nickelodeum days.
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Over 100 Theatres I E Have Booked the Twenty BEN TURPIN RECREATED Two-Reel Comedies Every One a Scream Now Ready HE LOOKED CROOKED” “THE HAREM” “A CHEERFUL LIAR” Coming Soon “THE PORTER “BARNSTORMING” “THE SKYROCKET” Consolidated Film Exchange 1237 VINE STREET HARRY SMITH, Prop.
1 1 11 t.MMmiu..,.! Mi!ii!nMii:iKsisii:isizi"ii'MS^ "THE EXHIBITOR,” OCTOBER 15, 1920 41
British-American Film Producers’ Al- Increase in capital stock—Domart Mo- Delaware Corporations liance, Inc., capital $300,000. Manufac- tion Picture Corporation, New York, ture motion picture plays, etc. Robert from $250,000 to $300,000. K. Thistle, A. Roy Myers, Raymond J. Amusement Finance Corporation, cap- Young, all of New York, incorporators. New Wilmington Theatre ital $5000. Conduct places of amuse- Associated Producers of Delaware, Inc., It is reported that the Parkway The- ment. T. L. Croteau, M. A. Bruce, S. E. capital $1,000,000. Produce pictures, etc. atre Company of Baltimore is to erect a Dill, local Wilmington incorporators. T. L. Croteau, M. A. Bruce, S. E. Dill, new theatre in a residential section of World Motion Picture Corporation, local Wilmington incorporators. Wilmington, Delaware. Manufacture capital $6,000,000. and Kensington Amusement Company, cap- production of motion pictures. T. L. Cro- ital $30,000. Conduct places of amuse- A. Bruce, S. E. Dill, Wilmington teau, M. ment of all kinds. M. L. Rogers, L. A. incorporators. Irwin, R. M. Nichols, local Wilmington NEAL HART The Show of Shows Company, Inc., incorporators. capital $250,000. Conduct places of amusement of all kinds. Charles B. ='11!! nmimiiiiiiiiiiiiiiiiiiiiiiiiiiii IJInllmMiIItllllli!!!!!!!!!!!!!!!!!! iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiminniiiiiiiiiiiiiiiiiiii
ii it 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 = 1 1 u 1 1 1 1 1 1 1 1 m 111111 Bishop, A. M. Fox, R. H. Ocheltree, local :Ti!! Wilmington incorporators. Federated Film Distributors, Inc., cap- ital $1,000,000. Produce motion picture HE STUNTS IN ‘THE IN- photoplays, etc. T. L. Croteau, M. A. Bruce, S. E. Dill, local Wilmington incor- VISIBLE RAY’ ARE THE porators. The Dixie Theatre Company, capital MOST DARING I HAVE $60,000. Conducting places of amuse- EVER ment. M. M. Lucey, M. Butler, L. S. SEEN. SERIAL LOVERS Dorsey, all of Wilmington, incorporators. WILL GO WILD OVER THEM.” Payson’s Motor Shows, Inc., capital $200,000. Business of motion pictures, etc. T. L. Croteau, M. A. Bruce, S. E. J. SCHWARTZMAN Dill, local Wilmington incorporators. OLYMPIA THEATRE Chain Theatres Corporation, capital BROAD AND BAINBRIDGE STREETS $15,000,000. Conduct places of amuse- ment. F. R. Hansell, J. Vernon Pimm, E. M. McFarland, local Philadelphia in- = ii mini llllllllltlll11llllllll1llll1111111lllllll1nillllllllllMlllllllll1111111111111111111l111111111111mmil11111iMi11m1m.11. = ..... 11111 mi corporators. iiiiiiiiiiiMimHiiiiiiiinMiiMt^
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THEATRE INTER - INSURANCE EXCHANGE iiiimmitimiimiiiimmmimMiimmiiiiiimiiiiniiiiiiiiiiiiMiiiiiimniiiimiiimiiiiimmiimiiiiimiHinimiiiiiiiiiitiiiiiiimiiim mini minim immmmimimmmmiimiimimii iiinimi
SPECIALIZES ON INSURANCE FOR MOTION PICTURE, VAUDEVILLE AND LEGITIMATE THEATRES
Operates on Reciprocal Plan
Concentrates on this one class of business
Makes a real saving in insurance costs
I Write or telephone for detail information and rates
THEATRE INTER-INSURANCE EXCHANGE
TELEPHONE, LOMBARD 435
137 S. FIFTH STREET PHILADELPHIA, PA.
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42 "THE EXHIBITOR," OCTOBER 15, 1926
Stanley title, Theatre Signs “The Black Fox,” an adaptation of Harry Davis is renovating and re-deco- United Artist Features Johnson McCulley’s novel, “The Curse of rating the front of the Bijou Dream, Capistrano,’ will open the new Stanley. Milton, Pa. A. C. Berman, assistant general sales “Way Down East” Engagement Extended manager of United Artists, spent a week in Philadelphia assisting Manager Mar- “The Love Flower,” a D. W. Griffith tin of the local office, during which time production, opened at the Academy of he had an opportunity to meet many ex- NEAL HART hibitors. Music on October 4th, for a one week’s engagement, to excellent business. On MiiiMiMiiiMiniiiiiiiiMMiiiiiiiiiiniiiiHuiiiiniiiiiiiiiiiniuiiiiiiMiiiiiiiiMiMiiiiiiiiuiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiniiiniiiiiniiininiiiMiiiiiiiiiuiiiiMiiiiiiiiiiiiiniiiiiiiiiiiiiiiiMiiiiiiiiiiiiiiiiiMitiiiiMniiiiiiiiniiiiii llllllllllll|||||||||||||||||||||||||||||||||||||||||||||||||||||| ,|||||||||||,,|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||,,,||||||||,| | ||||||||||||,|| | |||||,|||||||,, | ||||||||| M ,;|,|||||,|||| | |; | ,||,, | M | U|M | ||||||| , | ,| || | r the opening night the interest of the audience was largely enhanced by the personal appearance of the star of the picture, Carol Dempster. Following the engagement of “The Love Flower,” Mary Pickford and “Suds” played a week to excellent business. “Way Down East,” another of United
Artists’ releases, is enjoying an extended engagement at the Chestnut Street Opera House. According to original plans the closing date was set for October 9th, but so urgent were the requests for an op- portunity to see the feature that the en- gagement was extended for four weeks. Up to the present time the theatre has been filled to capacity at every showing of the picture. Negotiations have recently been made whereby the new Stanley Theatre will PATHE ON THE JOB have first run on United Artists produc- The Pathe News cameraman shooting the Suffrage Liberty Bell in In- tions. It is probable that the next Fair- dependence Square at the National celebration held recently to observe the emancipation of the ladies. Assisting him is Joel Levy of the Philadelphia banks picture, which bears the tentative branch.
ANNOUNCEMENT EXTRAORDINARY
The season s most masterly ALL STAR Production, with a vital, human appealing love story that will stir audiences to the highest pitch of excitement and enthusiasm. “EVERYBODY’S BUSINESS” In 6 Parts Featuring CHARLES RICHMAN
Pledged to Exploit and Support by: The American Legion, The National Security League, U. S. Senators, Representatives, State Federations, Governors of the U. S., Mayors, Chambers of Commerce,
Boards of Trade, Political Clubs, Masonic Order, 1. O. O . F., B. P. O. E., all other Fraternal Orders, Women’s Council, etc., etc. There is a wealth of added prestige in store for you and your theatre with these organizations back of you. Another Big Winner “THE SUPERMAN”
A Photoplay in Five Parts, with An All Star Cast. Of Thrills, Romance, Comedy and Hairbreath Adventure. Contains more thrills than the best serial picture. It is a sure winner. “X-L-N-T” TWO-REEL COMEDIES, Featuring FRED. ARDATH To be Released One a Month Are the Best Laugh-Producers
Hold Open Dates and Write, or still better, Wire Us for Terms on the above. All you need to worry about is whether your ropes will stand the crowds and whether the lobby floor is strong enough. SQUARE DEAL FILM CORPORATION
1220 VINE ST., PHILADELPHIA 5C2 E. Fayette St., Baltimore 50 E. Market St., Wilkes-Barre "THE EXHIBITOR,” OCTOBER 15, 1920 43
clients 20tH Century Exchange Signs Tom Bible Forms Service Bureau town among whom are : The Comerford Amusement Company, Third 200 Exhibitors on Neal Harts Tom Bible, well known through the Street Theatre, Strand, Colonial of Eas- Neal Hart, in a series of eight pro- local film circle, has organized a motion ton; The Regent, Strand and Pergola, of ductions is proving a great attraction, picture service bureau, with offices at Allentown. states Gene Marcus, of the 20th Century 1237 Vine Street. The motion picture Exchange, who controls this territory service bureau will operate as a Phila- for the series of eight Neal Hart produc- delphia representative of out of town ex- tions. Nearly two hundred exhibitors to hibitors, looking after their advertising date have signed contracts for Neal Hart, and seeing that they are not disappointed and everyone witnessing the showing of on film shipments. This company will NEAL HART the first release, entitled “Hells Oasis,” start operation October 18th and has al- has acclaimed tjhis subject to be the ready obtained a large number of out of greatest Western subject ever produced, and same is a subject which is entitled “— “ •§• to, and receiving first run showings in the best of theatres throughout the ter- ritory. “NOT A DULL MOMENT IN Ralph Binns an Exchange Manager THIS. ‘THE INVISIBLE RAY’ Ralph E. Binns, assistant manager of Vitagraph, Philadelphia, has been pro- GETS THEIR INTEREST AT THE moted to the position of manager of the START AND HOLDS IT. I LOOK Atlanta, Georgia, office. Stanley Spoehr, formerly a salesman, will become assist- FOR IT TO BE A BIG WINNER ant manager of the local office. J. S. ” Hebrew, division manager who has just AT THE GRAND. returned from a trip through the terri- tory reports that Vitagraph is doing well all along the line. ABE RESNICK
GRAND THEATRE 7th ST. AND SNYDER AVE. NEAL HART
illlllllllllllllllllllllllllllllllllllllOIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIlH Illlllllll Illlllll! ii
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| WE DO IT RIGHT SALES AGENTS FOR THE MAR.R. ®> COLTON ORGAN
§e instrument built expressly for Theatre use, not omitting QUALITY DESIGN, which is our An AND | FIRST CONSIDERATION
| ORGAN SERVICE § We maintain a service station which is at your call at all times. RECOGNIZED EXPERTS! QUICK SERVICE! HONEST PRICES!
DURST (El EBELHARE I 133 NORTH FARSON STREET 1901 TIMES BLDG. 331 ASHDALE STREET PHILADELPHIA NEW YORK CITY PHILADELPHIA Bryant 7294 Belmont 5108 Wyoming 3206 J
Jlic 1 1 1 1 1 1
44 "THE EXHIBITOR," OCTOBER 15, 1920
Charlie CalehufPs Lucky fibre screen in his theatres. John banks Numbers Are “13” and “23” on the Power’s machines and gold fibre screen. Hotel people are wise enough to change the numbers of room 13 and 23 to A, B, C, or designate them in some other way “Child for Sale” Creating Furore on account of the difficulty experienced Child for Sale,” in renting them. “A the sensational feature of the Superior Film Chas. A. Calehuff, branch manager of Exchange is creating the United Theatre Equipment Corpora new box office receipts in the territory. The picture was shown for tion, insists that 13 and 23 are his lucky one week at Dr. numbers and that he would rather pay Steumpfig’s Germantown theatre bringing tremendous business. more for room 13 in a hotel than any In discussing the picture, Dr. other. His sales for the week of Sep- Steumpfig said: “When any one wants to tember 13th, bears out his claim. It was know anything about the merits the largest week’s business he ever had. and the draw- ing possibilities of Thirty-five Power’s No. 6B motor driven ‘A Child for Sale,’ tell him to call on me.” machines, a part of which were equipped The booking of “A Child for Sale” at with the new type lamp house, five gold the Somerset Theatre, Twenty-sixth and fibre screens, two Hallberg motor gen- CHARLIE CALEHUFF Somerset Streets, a 480-seat house, for erator sets, two ticket selling cash regis- one week, created a sensation. This ters, four ticket choppers, one asbestos chain they intend to make it one of the house is a one-day stand, and has been booth, exit boxes, etc. best in the city. doing discouraging business. The re- Among the sales made was the entire Practically the same conditions applies turns on “A Child for Sale” grew daily, equipment for the fine Harrowgate The- to Jack Rosenthall as to Lou Pizor and and at the end of the week’s engagement atre at Kensington Avenue and Tioga Jack has ordered No. 6B motor driven the Somerset reported $1572.75 in gross Street, Lou Pizor, one of the popular Power’s machines with Type E lamp receipts. theatre magnates of the city, who is at the house and a gold fibre screen for the New This feature is sure to break all rec- head of a chain of theatres, and who is Astor Theatre, corner Franklin and ords for one week neighboring stands. adding links to the chain in the way of Girard Avenue. The New Astor is to be new houses, will open the Harrowgate modern in every respect. about the first of November. As this is Two No. 6B motor driven machines the largest and f nest theatre in their and a gold fibre screen are a part of the equipment being installed in the Wayne THE STEALERS Theatre on Wayne Avenue. NEAL HART John Hayes is installing two Power’s ARE COMING! No. 6B motor driven machines and a gold
Announcing the Opening of a New INDEPENDENT FILM EXCHANGE Specializing in High Grade Attrac- tions.
Exhibitors are cordially invited to inspect the special facilities we have arranged for their convenience.
COMET FILM EXCHANGE 5 2 :s 1331 VINE AL. A. || STREET MILLMAN, Prop. ||
§ § 1
1 1 1 1 1 1 1 1 > I r mil H H 1« 1 HI H i M H I ' ' I n (I nn 1 1 1 Mil hikih iih hihh mr- H iiiiihiiiiiihh Iiiiin ittiiHit II 1 II i II I It II I MIIIIIIH 1 II : in a 5 >HH h II ihiiiii 11(1111 IHHH Hiii.inii 1 1 III i H III Hill IHM imii in IMIIH Mil I III i iiiii I iiniiniinniniitiii iiiinniiniiHi Mil III in innilHiiH H IIIIHM1 Hii:niiiH hiim Mil; III Hill IIIIM IMI tit m mu 1 nn 1 HM'niiiiniiiiiiiiiiiinn nniiiiiiiiiitniiii
“THE INVISIBLE RAY” tells a charming love story “THE EXHIBITOR," OCTOBER 15, 1920 45
Praise for “Up in Mary’s Attic”
Royal Pictures, Inc., are in receipt of a communication from Charlie Campbell, manager of the Y. M. C. A., Coatesville, a better class house that caters to the best element in that town, in which Mr. Campbell takes occasion to compliment the Exchange on that picture. Mr. Campbell’s letter in full reads:
Y. M. C. A., Coatesville, Pa. Royal Pictures, Inc., Philadelphia, Pa. Dear Gentlemen: We have played “Up in Mary’s Attic,” and am happy to say it was a success in every way. I was somewhat worried
about playing it, as our audience is com- posed of church-going people who are A MAMMOTH PUBLICITY STUNT At first glance this looks like an advertisement for a Fifth Ward Republican very critical. Club, but it is simply Al. Fischer's idea of an unusual way to exploit an unusual Friday, the poorest day in the week, picture, namely “The Fortune Teller’’ at the Mammoth Theatre. was considerably above any other Friday, and Saturday, always our best, proved to be a positive cleanup, considering a sec- Ike Silverman, the prominent Altoona ex- THE STEALERS ond day run in a small community. hibitor, is inspecting several prospective If you are sure your attraction is go- theatre sites in York for a good loca- ing to please, the first day audience either ARE COMING! tion on which to erect a new house. makes or breaks your second day, at least that has been my experience. » «“ "• ...... » > ...... « ..» ...... « ...... »...... ». + — — — — — —»—»— — — — — — — — — — .... — — — — — — — —"—«— —“+ yiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiMiiiiniiiiiiiiiiiiiiiiiiiiiiuiiiiiiiniiiiiiiiiiiiiiiii[iiiiuniiiiiiiiiii:iiiiiiiiiiiiiitiiiiiiiiiiiiiiMiii:iiii:iiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiiiiiiiiiiii>iii>i>iii E = j|imimiiimii | mmi | iimmi | !iiii'iiii'iiiMiiiiiiii:miiiiii[iiiiiiiii'iiii:iiiiiiiii:iiii!iiii iiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiimiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimimmiimiimiimiL Any honest to “gosh” exhibitor who j — iiii im Ilf' .,+! | want to know what I did on this show, I am willing to show figures to them, and prove that it positively was a cleanup. “ Very truly yours, Hi With Jack Shernl, the star of ‘ONCE N (Signed) Chas. Campbell.
III TO EVERY MAN’ as the hero, III Metro Acquired Serial Tarzan ‘THE INVISIBLE RAY’ becomes The local Metro Exchange has pur- III ;|| chased the rights to “The Son of Tar- a real office attraction.” zan,” for Eastern Pennsylvania and ||| box
Southern New Jersey. The exchange re- = = I iiiiiMiniiiiiiinmniiiiiiiiiiiiiiiii E E = = £ iiiiiiiiiiiiiiiiiiiiiiimiiimiiiinim EE ports that seventy-five per cent, of the big theatres have already signed Metro contracts for 1920-21. I) FRANK MARRA 1]
58th ST., ORIENT, PASCHALL and DARBY THEATRES [| NEAL HART I E Ei iiiiiiiiiiiiiifiitiiiitiiiiiiiiiiiiiiiiiiiliiiiiii3iiiiitiii:iiiiiiiiiiiiiiiiiiiiiii(:iiiiiiiii:iiii:iMi:itii:iiii:i7ii:iiii:iiiiiiiii:iiii:iiii.iiii:iiii>iiii.iiiiiiiiiJiiiiiiiii.iiii.iiiiiiiiliiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiiiiiiiiiiiiiiaiiiiiiiiiiiiiiiiiiiiR Z i mu mi = 46 “THE EXHIBITOR,” OCTOBER 15, 1920
PROFIT OR LOSS ?
During the summer just passed hundreds of TYPHOON cooled and ventilated houses not only made money, but actually did more business than during the winter season.
On the other hand, many exhibitors lost money because their houses were not properly equipped to combat the heat. In
many instances it was necessary to close down altogether for the same reason.
Instead of a loss, these same theatres could have made a hand-
some profit if TYPHOONS had been installed early in the
season, and a part of this profit applied to the investment.
In other words, TYPHOONS would have paid for themselves
the very first season.
Don’t put off until next year this most important matter. Whether you propose building a new theatre, or already have one without proper ventilation, get in touch with us at once and our engineers will be glad to show you what a money- making investment the TYPHOON COOLING and VENTI-
LATING SYSTEM is.
The TYPHOON SYSTEM is reversible, making it the ideal i equipment for ventilation during the fall and winter.
TYPHOONS are patented.
Write for Catalogue “P”
E E 13th Street E 1728 S. Arlington St. 255 N. I Typhoon Fan Company \l Philadelphia, Pa. 3 Los Angeles, Cal. | ERNEST GLANTZBERG, President 5 = II 1044 Camp Street 64 W. Randolph Street if New Orleans, La. 345 W. 39th STREET NEW YORK CITY Chicago, 111. |
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In Answering Advertisements Please Mention “THE EXHIBITOR
i “THE EXHIBITOR," OCTOBER 15, 1920 47
Typhoon Fan Company ERNEST GLANTZBERG, President
1044 Camp Street 345 WEST 39th STREET, NEW YORK, N. Y. 64 W. Randolph St. New Orleans, La. 255 N. 13th Street, Philadelphia, Pa. Chicago, 111.
' ' r mill. mm. •»•<» iiliim.imiiiimmi. I l mill •mini ilriniiii in , IIIIIII1I IIIIIII 48 THE EXHIBITOR," OCTOBER 15, 1920
Improve Your Light
H. T. EDWARDS J. H. HALLBERG with a Pres, and Vice-Pres. Hallberg’s Generator Treat. and Sec. 25 Amperes of D. C.
United Theatre Equipment Corporation Power’s Machines 1233 VINE STREET, PHILADELPHIA, PENNA. for will give a clearer, stronger, steadier, brighter and better Perfect Projection Chas. A. Calehuff, Manager Telephone, Locust 4072 light than 60 amperes of A. C. and costs less money.
HOW IS THIS? THE NEW HARROWGATE THEATRE 'LEW PIZOR: 2 POWER’S 6-B MACHINES Motor driven and equipped with Type “E” Lamphouse GOLD FIBRE SCREEN HALLBERG GENERATOR NEW GRANT THEATRE PHILLIP GREEN: Duplicates the Above Order NEW ASTOR THEATRE” I d GntARD” AVE. JACK ROSENTHAL Duplicates the Above Order OTHERS TO INSTALL OUR EQUIPMENTS ARE: HADDON HIGHLANDS AMUSEMENT CORP. COLLINGSWOOD THEATRE, Collingswood, N. J. OSCAR GINNS—New Theatre Building in Wilmington N. L. FINEMAN—New Amber Theatre, Phila. JOHN HAYES STANLEY COMPANY P. O. S. of A. OPERA HOUSE, BERWICK, PA.
Every New Theatre in Philadelphia Territory Has Been Equipped by UNITED THEATRE EQUIPMENT CORP.
In Answering Advertisements Please MenKor. “THF. F.XHIBITOR" "THE EXHIBITOR,” OCTOBER 15, 1920 49
11 lllllllllllllfllllllllllfllllM
After Practical, Impartial, Comparative Tests
GRAUMANN’S MILLION DOLLAR THEATRE
is now using POWER’S PROJECTORS
NICHOLAS POWER COMPANY m INCORPORATED EDWARD EAR l_. President m Ninety Gold St. New York. N .Y
11 IB
In Answering Advertisements Please Mention "THE EXHIBITOR' 50 "THE EXHIBITOR,” OCTOBER 15, 1920
“Everybody’s Business” John Cook, manager of the Carr and Green and Altman have established interests, closed their office at 620 Broad Street, where Over Comerford Circuit Schad the summer sea- N. son by taking a week off to go fishing their motion picture business, as well as Announcement is made by The Square for pickerel and bass. other activities will be taken care of. Deal Exchange, that “Everybody’s Busi- ness,” the absorbing melodrama, starring The Pleasure Parlor, Hazleton, which Charles Richman, has been booked over has been a four day a week policy during the Comerford circuit of theatres in the the summer season, is again open daily. coal regions. The Diamond Theatre in that town also NEAL HART This production is familiar to most ex- re-opened on Friday last. hibitors because of the extensive adver- tising it had in the trade publications and the favorable notice it has received THEATRE ELECTRICAL WORK of every description from men prominent in all walks of life. Minute-Man Service
While on a tour of the middlewest, JOSEPH V. FRIEL Hughie Campbell combined business with Phone, Dickinson 4946 2031 MOORE STREET pleasure and bought up a trainload of oats which he shipped east to dispose. I Will Build Up Your Saturday Matinees { ! j LEVIS MOORE, THE PENCIL KING
Ticket Choppers and Booths 1 ' Pencils Novelties Blotters Calendars Metal Goods Brass Photo and Poster Frames WICKETS, KICK-PLATES, DOOR-BARS, Different From Others LIGHTING FIXTURES Novelties from 2Y2 c up Send for Catalog “X” 1615 SANSOM STREET PHILADELPHIA, PA. THE NEWMAN MFG. CO., Cincinnati, O. | |
THE STEALERS I FILM MEN’S TIRE SHOP ARE COMING! STANDARD MAKES
Service That Satisfies Prices That Are Right For Sale! Deagon Unifon, 2/i octave, good con- KEYSTONE TIRE SHOP dition. Great ballyhoo stunt. Ask Tom Bible, "he knows." TOM GOLDBERG 1316 VINE STREET C. D. BUSS Strand Theatre Easton, Pa. SALE! Moving Picture Machines NATIONAL POSTER EXCHANGE!
Two Edisons, complete. $ 1 00.00 each. “Service That Excels” One Lubin, with extra head, $150.00. All in good running order. WE ARE RENTERS OF FAMILY THEATRE, LEBANON, PA. POSTERS SLIDES PHOTOS FOR ALL COMPANIES { At Liberty—A-l Operator 1231 VINE STREET, PHILA. 8 years" experience. Good references. SIMON LIBROS OSCAR LIBROS RAYMOIND BERRY
931 Haddon Ave. Collingswood, N. J.
EXPERIENCED Philadelphia Enameling Works . CAMERAMAN Capable of taking Moving Pictures of local events, parades, celebra- tions, industrial pictures, etc. FG1V PA.s 11 ST. PHILADELPHIA. Reasonable rates. Satisfaction s13 VINE guaranteed. We can go anywhere COMMERCIAL SIGNS letters SPECIALTIES Wood Electric Enameled -r Gold Glass Changeable NamePlates at short notice. Wire Paper a Card Cut Glass Letter Signs Desk Plates Brass Oil Cloth Gold Leaf Directorory Boarards Enameled A. TAYLOR Metal Gold LeafLea Brass Bulletin Boards___rds Steel Signs Raised Bronze Lettering Enameled Script Church Signs Enameled Table 33 S. 8th St. Lebanon, Pa. Glass Painting Wallills Wood Raised Door Plates Tops Bell Phone, 46 W !
"THE EXHIBITOR," OCTOBER 15, 1920 51
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1 I MAN ALIVE, DON’T SAY YOU ARE
NOT DOING CAPACITY BUSINESS! 1
1 HERE’S HOW TO BRING THEM IN n — CLARA KIMBALL YOUNG PRODUCTIONS i i “EYES OF YOUTH” “HUSH!” n i “THE FORBIDDEN WOMAN” The initial release of the second series of five M = “FOR THE SOUL OF RAFAEL” pictures now in course of production = “MID-CHANNEL” i = I | SPECIALS THAT ARE BJG SPECIALS EE e| “WHISPERING DEVILS” Conway Tearle “NOBODY’S GIRL” Billy Rhode. i “THE SERVANT IN THE HOUSE” All Star Cast “HIS PAJAMA GIRL” Billy Rhodes EE |= “BONNIE MAY” Bessie Love “SILK HUSBANDS AND CALICO WIVES” EE = : “THE MID-LANDERS” Bessie Love House Peters n And other Big Specials to be later | Announced 1 | SOME PICTURES THAT YOU CAN’T BEAT M — “THOUGHTLESS WOMEN” Alma Rubens “BUBBLES” Mary Anderson = § “WHAT WOMEN WANT” Louise Huff “DR. JEKYLL AND MR. HYDE” Sheldon Lewi. = “WHERE IS MY HUSBAND?” Josie Collins “THE BOOMERANG” Henry B. Walthall - I “OUT OF THE DEPTH” Violet Mesereau “THE LONG ARM OF MANNISTER” EE “FINDERS KEEPERS” Violet Mesereau Henry B. Walthall =| = “THE PLACE OF HONEYMOONS” “SINS OF THE CHILDREN” Stuart Holmes m P Emily Stevens and Montague Love “ATONEMENT” Conway Tearle M “MIDNIGHT GAMBOLS” Marie Doro “SUSPICION” Grace Davison i n
EE = REAL OLD TIME “TEX ” DETECTIVE STORIES EE “CIRCUMSTANTIAL EVIDENCE” “THE HOUSE OF MYSTERY” = I “THE TRAIL OF THE CIGARETTE” “THE TRIPLE CLUE” 1 1 “THE BROMLEY CASE” “THE SACRED RUBY” EE = “THE UNSEEN WITNESS” And Four Other “TEX” Pictures. =
=E “THE WALL STREET MYSTERY” Titles to be Announced Later. I SHORT FEATURE CLASSICS 1 | “BILLY WEST” SUPER-SPECIAL COMEDIES, twelve “ALICE HOWELL” COMEDIES, twenty-six per year, 1 E per year, two reels each, released one each two reels each, released semi-monthly. 1
EE month. “GALE HENRY” COMEDIES, sixteen in all, two reels EE = “HALL ROOM BOYS” COMEDIES, twenty-six per each. n year, released semi-monthly. “SCREEN SNAPSHOTS,” one reel, containing every 1 “MONTY BANKS” SPECIAL COMEDIES, eighteen well known star on the screen, twenty-six per 1 per year, two reels each, released one every year, released semi-monthly. n three weeks. “OFFICIAL EXPLOITS OF THE GERMAN SUB- “HANK MANN” SPECIAL COMEDIES, twenty-six MARINE U-35,” three reels. 1 per year, two reels each, released semi-monthly. “THE WORLD’S CHAMPIONSHIP WRESTLING n “MURIEL OSTR1CHE” COMEDIES, twelve per year, MATCH” two reels each, released monthly. 1 j| MASTERPIECE FILM ATTRACTIONS n THIRTEENTH AND VINE STS. PHILADELPHIA I fel I
In Answering Advertisements Please Mention "THE EXHIBITOR" —
Wh i sp£R i no Devils . STARRING CO tN WAY TEARLE
Picture the Like of Which Your Screen Has Never Shown WHISPERING DEVILS MAN- realizes that they are alone on a desert island—he loved GIRL con wrong THE OTHER WOMAN— was married—husband away—but deeply in love with the man
THEN THE DEVILS ENTER AND ONE OF THE STRONGEST STORIES OF THE YEAR IS THE RESULT.
Featuring CONWAY TEARLE AND ROSEMARY THEBY
EQUITY PRODUCTIONS of PHILADELPHIA
Ben Amsterdam, Mgr .
In Answering Advertisements Please Mention ‘‘THE EXHIBITOR”
•HALTHER INT NQ HOUSE, I.LADELPHI Scanned from the collection of
Marc Wanamaker / Bison Archives
Coordinated by the Media History Digital Library www.mediahistoryproj ect.org
Funded by a donation from University of South Carolina Libraries and College of Arts and Sciences