Hal E. Hershfield

Anderson School of Management University of California, Los Angeles Email:[email protected] http://www.anderson.ucla.edu/faculty/hal.hershfield

ACADEMIC POSITIONS 2021 – present Professor of Marketing and Behavioral Decision Making Anderson School of Management, UCLA

2021 – present Professor of Psychology, UCLA

2020 – present UCLA Anderson Board of Advisors Endowed Term Chair in Management

2019 – 2021 Associate Professor of Psychology, UCLA

2017 – 2021 Associate Professor of Marketing and Behavioral Decision Making Anderson School of Management, UCLA

2014 – 2017 Assistant Professor of Marketing Anderson School of Management, UCLA

2011 – 2014 Assistant Professor of Marketing Stern School of Business, New York University

Affiliated Appointment in Psychology, New York University

2009 – 2011 Postdoctoral Fellow and Visiting Assistant Professor Kellogg School of Management, Northwestern University

EDUCATION 2009 Ph.D. Psychology, Stanford University Thesis: Thinking About Tomorrow: The Role of Time Horizons in Emotional Experience and Intertemporal Decision-Making Committee: Laura Carstensen (chair), Brian Knutson, Lee Ross, Al Bandura

2001 B.A. Psychology and English, Magna Cum Laude, Tufts University

RESEARCH INTERESTS Judgment and decision making, consumer financial decision-making, behavioral economics, long- term thinking, time perspective, temporal discounting, mixed emotions, well-being

AWARDS AND HONORS 2021 Niedorf “Decade” Teaching Award 2021 Behavioral Science and Policy, Honorable Mention Best Paper Award Hal E. Hershfield Curriculum Vitae August, 2021 2018 Citibank Teaching Award 2017 Eric and “E” Juline Faculty Excellence in Research Award 2017 George J. Robbins Assistant Professor Teaching Award 2017 Poets & Quants 40 Under 40 Top Business School Professors 2017 Fellow, Society for Experimental Social Psychologists 2011 Association for Psychological Science Rising Star Award 2011 Kellogg School of Management Teaching Impact Award 2008 Theoretical Developments in Social Gerontology Best Paper (award finalist), Gerontological Society of America 2008 Albert H. and Barbara Hastorf Award for Teaching, Stanford University 2006 Stanford University Centennial Teaching Assistant Award 2004 – 2007 Bay Area Affective Science Training Program 2001 Joanne Mary Sullivan Award for Psychology, Department of Psychology, Tufts University

PEER REVIEWED JOURNAL ARTICLES PUBLISHED 1. Sharif, M. A., Mogilner, C., & Hershfield, H. E. (in press). Having too little or too much discretionary time is linked to lower subjective well-being. Journal of Personality and Social Psychology.

2. Maglio, S. J. & Hershfield, H. E. (in press). Pleas for patience from the cumulative future self. A commentary on Ainslie. Behavioral and Brain Sciences.

3. Kappes, H. B., Gladstone, J. J., & Hershfield, H. E. (in press). Beliefs about whether spending implies wealth. Journal of Consumer Research.

4. Walters, D. J., & Hershfield, H. E. (2020). Consumers make different inferences and choices when product uncertainty is attributed to forgetting rather than ignorance. Journal of Consumer Research, 47(1), 56-78.

5. Hershfield, H. E., Shu, S., & Benartzi, S. (2020). Temporal reframing and participation in a savings experiment: A field experiment. Marketing Science, 39(6), 1039-1051.

6. Maglio, S. J., Wong, O., Rabaglia, C. D., Polman, E., Reich, T., Huang, J. Y., Hershfield, H. E., & Lane, S. P. (2020). Perceptions of collaborations: How many cooks seem to spoil the broth? Social Psychological and Personality Science, 11(2), 236-243.

7. Hershfield, H. E., & Maglio, S. (2020). When does the present end and the future begin? Journal of Experimental Psychology: General, 149(4), 701-718.

8. Greenberg, A.E., Sussman, A.B., & Hershfield, H. E. (2020). Financial product sensitivity predicts financial health. Journal of Behavioral Decision Making, 33(1), 15-26.

9. Reiff, J. S., Hershfield, H. E., & Quoidbach, J. (2020). Identity over time: Perceived similarity between selves predicts well-being ten years later. Social Psychological and Personality Science, 11(2), 160-167.

10. Hershfield, H. E., & Alter, A. L. (2019). On the naturalistic relationship between mood and entertainment choice. Journal of Experimental Psychology: Applied, 25(3), 458-476.

2 Hal E. Hershfield Curriculum Vitae August, 2021 11. Meyer, M. L., Hershfield, H. E., Waytz, A. G., Mildner, J., & Tamir, D. I. (2019). Creative expertise is associated with transcending the here and now. Journal of Personality and Social Psychology, 116(4), 483-494.

12. Greenberg, A. E. & Hershfield, H. E. (2019). On shifting consumers from high-interest to low- interest debt. Financial Planning Review, 2(1), e1035.

13. Greenberg, A. E. & Hershfield, H. E. (2019). Financial decision making. Consumer Psychology Review, 2(1), 17-29.

14. Hershfield, H. E. (2019). The self over time. Current Opinion in Psychology, 26, 72-75.

15. Hershfield, H. E., John, E. M., & Reiff, J. S. (2018). Using vividness interventions to improve financial decision making. Policy Insights from the Behavioral and Brain Sciences, 5(2), 209-215.

16. Rutchick, A. M., Slepian, M. L., Reyes, M. O., Pleskus, L. N., & Hershfield, H. (2018). Future self- continuity is associated with improved health and increases exercise behavior. Journal of Experimental Psychology: Applied, 24, 72-80.

17. Mogilner, C., Hershfield, H.E., & Aaker, J. (2018). Rethinking time: Implications for well-being. Consumer Psychology Review, 1, 41-53.

18. Dwyer, R., Dunn, E., & Hershfield, H. E. (2017). Cousins or conjoined twins: How different are meaning and happiness in everyday life? Comprehensive Results in Social Psychology, 1-17.

19. Hershfield, H.E. & Alter, A.L. (2017). Context matters: How macroeconomic forces may alter the reception of negative emotions in art. A commentary on Menninghaus, et al. Behavioral and Brain Sciences, 40.

20. Madrian, B., Hershfield, H.E., Sussman, A.B., Bhargava, S., Huettel, S., Jamison, J., Johnson, E., Meier, S., Rick, S., & Shu, S. (2017). Policy applications of behavioral insights to household financial decision-making. Behavioral Science & Policy, 3, 27-40.

21. Larsen, J.T., Hershfield, H.E., Stastny, B.J., & Hester, N. (2017). On the relationship between positive and negative affect: Their correlation and co-occurrence. Emotion, 17, 323-336.

22. Goldstein, D.G., Hershfield, H.E., & Benartzi, S. (2016). The illusion of wealth and its reversal. Journal of Marketing Research, 53, 804-813.

23. Hershfield, H.E*., Mogilner, C.*, & Barnea, U. (2016). People who choose time over money are happier. Social Psychological and Personality Science, 7, 697-706.

24. Hershfield, H.E.*, Sussman, A.B.*, O’Brien, R.L., & Bryan, C.J. (2015). Leveraging psychological insights to encourage the responsible use of consumer debt. Perspectives on Psychological Science, 10, 749-752.

25. Tully, S.M., Hershfield, H.E., & Meyvis, T. (2015). Seeking lasting enjoyment with limited money: Financial constraints increase preference for material goods over experiences," Journal of Consumer Research, 42, 59-73.

3 Hal E. Hershfield Curriculum Vitae August, 2021 26. Venkatraman, V., Dimoka, A., Pavlous, P., Vo, K., Hampton, W., Bollinger, B., Hershfield, H.E., Ishihara, M., & Winer, R. (2015). Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modeling. Journal of Marketing Research, 4, 436-452.

27. Van Gelder, J-L, Luciano, E., Kranenbarg, M., & Hershfield, H.E. (2015). Friends with my future self: A longitudinal vividness intervention reduces delinquency. Criminology, 53, 1-22.

28. Waytz, A., Hershfield, H.E.*, & Tamir, D.I.* (2015). Mental simulation and meaning in life. Journal of Personality and Social Psychology, 108, 336-355.

29. Hershfield, H.E. & Roese, N.J. (2015). Dual payoff warnings on credit card statements elicit suboptimal payoff decisions. Journal of Consumer Psychology, 25, 15-27.

30. Alter, A.* & Hershfield, H.E.* (2015). Still good evidence for that people search for meaning when they approach a new decade in chronological age. Proceedings of the National Academy of Sciences, 112, E1171.

31. Alter, A.* & Hershfield, H.E.* (2014). People search for meaning when they approach a new decade in chronological age. Proceedings of the National Academy of Sciences, 111, 17066-17070.

32. Hershfield, H.E., Bang, H.M., & Weber, E.U. (2014). National differences in environmental concern and performance predicted by country age. Psychological Science, 25, 152-160.

33. van Gelder, J-L, Hershfield, H.E., & Nordgren, L.F. (2013). Vividness of the future self predicts delinquency. Psychological Science, 24(6), 974-980.

34. Hershfield, H.E., Scheibe, S., Sims, T., & Carstensen, L.L. (2013). When bad can be good: Mixed emotions benefit physical health outcomes across the life span. Social Psychological and Personality Science, 4(1), 54-61.

35. Bryan, C.J. & Hershfield, H.E. (2012). You owe it to yourself: Boosting retirement saving with a responsibility-based appeal. Journal of Experimental Psychology: General, 141(3), 429-432.

36. Adler, J.* & Hershfield, H.E.* (2012). Mixed emotional experience is associated with and precedes improvements in psychological well-being. PLoS ONE, 7(4), 1-10.

37. Hershfield, H.E., Cohen, T., & Thompson, L. (2012). Short horizons and shady situations: When lack of continuity to our future selves leads to unethical behavior. Organizational Behavior and Human Decision Processes, 117, 298-310.

38. Hershfield, H.E. (2011). Future self-continuity: How conceptions of the future self transform intertemporal choice. Annals of the New York Academy of Sciences, 1235(2011), 30-43.

39. Hershfield, H.E., Goldstein, D.G., Sharpe, W.F., Fox, J., Yeykelvis, L., Carstensen, L.L., & Bailenson, J. (2011). Increasing saving behavior through age-progressed renderings of the future self. Journal of Marketing Research, 48, S23-S27.

4 Hal E. Hershfield Curriculum Vitae August, 2021 40. Carstensen, L.L., Turan, B., Scheibe, S., Ram, N., Ersner-Hershfield, H., Samanez-Larkin, G.R., Brooks, K., & Nesselroade, J.R. (2011). Emotional experience improves with age: Evidence based on over 10 years of experience sampling. Psychology and Aging, 26(1), 21-33.

41. Ersner-Hershfield, H., Galinsky, A., Kray, L., & King, B. (2010). Country, company, connections: Counterfactual origins increase patriotism, organizational commitment, and social investment. Psychological Science, 21(10), 1479-1486.

42. Zhang, X., Ersner-Hershfield, H., & Fung, H.H. (2010). Age differences in poignancy in two different cultures: Cognitive reappraisal as a moderator. Psychology and Aging, 25(2), 310-320.

43. Levitt, J., Kubicki, M., Nestor, P.G., Ersner-Hershfield, H., Westin, C.F., Alvarado, J.L., Kikinis, R., Jolesz, F.A., McCarley, R.W., & Shenton, M.E. (2010). A diffusion tensor imaging study of the anterior limb of the internal capsule in schizophrenia. Psychiatry Research: Neuroimaging, 184(3), 143-150.

44. Ersner-Hershfield, H., Carvel, D.S., & Isaacowitz, D.M. (2009). Feeling happy and sad, but only seeing the positive: Poignancy and the positivity effect in attention. Motivation and Emotion, 33(4), 333-342.

45. Ersner-Hershfield, H., Garton, M.T., Ballard, K., Samanez-Larkin, G.R., & Knutson, B. (2009). Don’t stop thinking about tomorrow: Individual differences in future self-continuity account for saving. Judgment and Decision Making, 4(4), 280-286.

46. Ersner-Hershfield, H., Wimmer, G.E., & Knutson, B. (2009). Neural evidence for self-continuity in temporal discounting. Social Cognitive and Affective Neuroscience, 4(1), 85-92.

47. Ersner-Hershfield, H., Mikels, J. A., Sullivan, S., & Carstensen, L. L. (2008). Poignancy: Mixed emotional experience in the face of meaningful endings. Journal of Personality and Social Psychology, 94, 158-67.

48. Kuroki, N., Shenton, M.E., Salisbury, D.F., Hirayasu, Y., Onitsuka, T., Ersner-Hershfield, H., Yurgelun-Todd, D., Kikinis, R., Jolesz, F.A., & McCarley, R.W. (2006). Middle and inferior temporal gyrus matter volume abnormalities in first-episode schizophrenia: An MRI study. American Journal of Psychiatry, 163, 2103-2110.

49. Kubicki, M., Maier, S.E., Westin, C.F., Mamata, H., Ersner-Hershfield, H., Estepar, R., Kikinis, R., Jolesz, F.A., McCarley, R.W., & Shenton, M.E. (2004). Comparison of single-shot echo planar and line scan protocols for diffusion tensor imaging. Academic Radiology, 11(2): 224-232.

50. Kubicki, M., Westin, C.F., Maier, S.E., Mamata, H., Frumin, M., Ersner-Hershfield, H., Kikinis, R., Jolesz, F.A., McCarley, R.W., & Shenton, M.E. (2002). Diffusion tensor imaging and its application to neuropsychiatric disorders. Harvard Review of Psychiatry, 10, 324-336.

*Equal contribution

CHAPTERS IN BOOKS 1. Hershfield, H.E. & Bartels, D. (2018). The future self. In Oettingen, G., Sevincer, A.T., & Gollwitzer, P.M. (eds). The Psychology of Thinking about the Future (89-109). The Guilford Press.

5 Hal E. Hershfield Curriculum Vitae August, 2021 2. Morewedge, C. & Hershfield, H.E. (2015). Consumer prediction: Forecasted utility, psychological distance, and their intersection. In Norton, M., Rucker, D., & Lamberton, C. (eds.). The Cambridge Handbook of Consumer Psychology (pp. 65-89). New York, NY: Cambridge University Press.

3. Kray, L.J., Hershfield, H.E., George, L., & Galinsky, A.D. (2013). Twists of fate: Moments in time and what might have been in the emergence of meaning. In Markman, K., Proulx, T., & Lindberg, M. (eds.). The Psychology of Meaning. Washington, D.C.: American Psychological Association.

4. Hershfield, H.E., Brown, C.B., & Kray, L.J. (2013). Any second could be the second: How thinking about what might have been affects the emergence of meaning and commitment across the life span. In Routledge, C. & Hicks, J. (eds.). The Experience of Meaning in Life: Classical Perspectives, Emerging Themes, and Controversies.

OTHER 1. Fuchs, V. & Ersner-Hershfield, H. (2008). Inequality in length of life. Stanford Institute for Economic Policy Research Policy Brief. Stanford, CA.

INVITED TALKS

Purdue University, Social Psychology March 2021 University of Pennsylvania, Wharton, Behavioral Change for Good Seminar October 2020 Jindal Global Business School, Centre for Research in Emerging Economies September 2020 University of Chicago, Booth, Financial Decision-Making Meeting September 2020 University of Pennsylvania, Wharton, Legal Studies & Business Ethics (postponed) Yale University, Marketing April 2019 National University Singapore, Public Policy August 2018 Behavioral Science & Policy Association May 2018 Insead, Marketing May 2018 Consumer Financial Protection Bureau March 2018 University of California, Riverside, Marketing February 2018 The National Academies of Sciences, Engineering, and Medicine June 2017 University of Chicago, Booth, Behavioral Science May 2017 University College London, Experimental Psychology April 2017 Indiana University, Kelley, Marketing April 2017 Cornell University, Behavioral Economics and Decision Research March 2017 University of Arizona, Eller, Marketing November 2016 University of Toronto, Rotman, Marketing November 2015 UCSD, Rady, Marketing March 2015 Duke University, Fuqua, Marketing March 2015 USC, Social Psychology January 2015 UCLA, Social Psychology November 2014 UCSD, Social Psychology November 2014 UC Berkeley, Haas, Marketing January 2014 Stanford University, GSB, Marketing January 2014 Harvard University Business School, NOM January 2014 UCLA, Anderson, Behavioral Decision Making October 2013 USC, Marshall, Marketing October 2013 Princeton University, Social Psychology September 2013 HEC Business School, Marketing April 2013

6 Hal E. Hershfield Curriculum Vitae August, 2021 University of Maastricht, Finance April 2013 Harvard University Business School, NOM March 2013 University of Pennsylvania, Wharton, Marketing March 2013 Temple University, Fox, Marketing February 2013 Yale University, Psychology February 2013 Hewlett Foundation February 2012 Carnegie Mellon University, Behavioral Decision Research October 2011 NYU, Social Psychology October 2011 Purdue University, Consumer Science June 2011 Yale University, Center for International Finance May 2011 University of Colorado, Leeds, Marketing November 2010 Dartmouth, Tuck, Marketing November 2010 NYU, Stern, Marketing October 2010 UCLA, Anderson, Marketing September 2010 Purdue University, Psychology & Gerontology January 2010 Northwestern University, Psychology October 2009 Northwestern University, Kellogg, Management March 2009 USC, Psychology & Gerontology January 2009

SELECTED CONFERENCE PRESENTATIONS AND SYMPOSIUM ORGANIZATION 1. Hershfield, H. E., Sharif, M., & Mogilner, C. (2021). The relationship between discretionary time and well-being. Talk to be presented at Society for Personality and Social Psychology Annual Conference, online.

2. Hershfield, H. E., Shu, S., & Benartzi, S. (2020). Exploring methods to democratize savings. Talk presented at Association for Consumer Research Conference, online.

3. Christensen, K., Hershfield, H. E., Maglio, S. M. (2019). Reversing mental time travel to affect saving behavior. Talk presented at Association for Consumer Research Conference, Atlanta, GA.

4. Sharif, M., Mogilner Holmes, C., & Hershfield, H. E. (2018). The effects of being time poor and time rich on happiness. Talk presented at Association for Consumer Research Conference, Dallas, TX.

5. John, E., Hershfield, H. E., & Shu, S. (2018). A theory of goal maintenance: A distinct and vivid pre- goal self predicts post-goal maintenance behavior. Talk presented at Association for Consumer Research Conference, Dallas, TX.

6. Reiff, J., Hershfield, H. E., & Quoidbach, J. (2018). Examining the link between predicted identity change and future well-being. Talk presented at Association for Consumer Research Conference, Dallas, TX.

7. Kappes, H.B., Gladstone, J., & Hershfield, H.E. (2018). “Financial consequences of believing that spending signals wealth.” Paper presented at the Behavioral Decision Research in Management conference, Boston, MA.

8. Hershfield, H. E., Mogilner Holmes, C., & Aaker, J. (2017). Rethinking time for well-being. Talk presented at Association for Consumer Research Conference, San Diego, CA.

7 Hal E. Hershfield Curriculum Vitae August, 2021 9. Hershfield, H.E. & Maglio, S. (2017). When does the present end and the future begin?. Paper presented at the Judgment and Decision Making PreConference at the Society for Personality and Social Psychology, San Antonio, TX.

10. Greenberg, A.E. & Hershfield, H.E. (2016). Debt aversion and the trajectories of psychological pain. Paper presented at the Association for Consumer Research Conference, Berlin, Germany.

11. Hershfield, H.E. & Mazar, N. (2016). Consumer financial decision-making. Symposium organized for the 10th Triennial Choice Symposium, Lake Louise, Canada.

12. Hershfield, H.E. & Kramer, L. (2016). Examining the effect of social distance on financial decision- making. American Economic Association Annual Meeting, San Francisco, CA.

13. Hershfield, H.E. (2015). Consider the future self. Paper presented at the Center for the Study of Time’s Conference on New Directions in Time Research, Reykjavik, Iceland.

14. Alter, A. & Hershfield, H.E. (2015). Approaching a new decade leads to a search for meaning. Paper presented at the University of Southern California Service Operations and Consumer Behavior Workshop, Los Angeles, CA.

15. Goldsmith, K. & Hershfield, H.E. (2014). Why observers are more forgiving of our self-indulgent behavior when the behavioral context is atypical. Paper presented at the Society for Judgment and Decision Making Annual Conference, Long Beach, CA.

16. Goldsmith, Kelly and Hal E. Hershfield (2014). Having Your Cake and Eating it Too: Why Self- indulgence is Judged Less Harshly in Atypical Behavioral Contexts. Paper presented at the Association for Consumer Research North American Conference, Baltimore, MD.

17. Alter, A. & Hershfield, H.E. (2014). Approaching a new decade leads to a search for meaning. Paper presented at the Association for Consumer Research North American Conference, Baltimore, MD.

18. Maglio, S. & Hershfield, H.E. (2014). When does the future start? Paper presented at the Society for Personality and Social Psychology Annual Conference, Austin, TX.

19. Hershfield, H.E., van Gelder, J-L, & Nordgren, L.F. (2014). Vividness of the future self predicts unethical behavior. Paper presented at the Society for Personality and Social Psychology Annual Conference, Austin, TX.

20. Hershfield, H.E. & Roese, N. (2013). Dual payoff warnings on credit card statements elicit suboptimal payoff decisions. Paper presented at the Marketing in Israel Conference, Herzliya, Israel.

21. Tully, S.M., Hershfield, H.E., & Meyvis, T. (2013). Making limited discretionary money last: Financial constraints increase preference for material purchases by focusing consumers on longevity. Paper presented at the Society for Consumer Psychology Annual Conference, Miami, FL.

22. Tully, S.M., Hershfield, H.E., & Meyvis, T. (2013). Making limited discretionary money last:

8 Hal E. Hershfield Curriculum Vitae August, 2021 Financial constraints increase preference for material purchases by focusing consumers on longevity. Paper presented at the Association for Consumer Research Annual Conference, Chicago, IL.

23. Hershfield, H.E., Galinsky, A.D., & Roese, N. (2013). Wanting What Almost Wasn’t: Counterfactual Reflection Heightens Valuation of Branded Products. Paper presented at the Association for Consumer Research Annual Conference, Chicago, IL.

24. Roese, N. & Hershfield, H.E. (2013). Dual payoff warnings on credit card statements elicit suboptimal payoff decisions. Paper presented at the American Psychological Association Annual Conference, Honolulu, HI.

25. Hershfield, H.E., Cohen, T., & Thompson, L. (2012). Short horizons and tempting situations: Lack of continuity to our future selves leads to unethical decision making and behavior. Paper presented at the Association for Consumer Research Annual Conference, Vancouver, Canada.

26. Hershfield, H.E. & Adler, J. (2012). Mixed emotional experience is associated with and precedes improvements in psychological well-being. Paper presented at the Association for Consumer Research Annual Conference, Vancouver, Canada.

27. Hershfield, H.E., & Galinsky, A.D. (2012). Respect for the elderly predicts national and individual saving. Paper presented at the Society for Consumer Psychology International Conference, Florence, Italy.

28. Goldstein, D. G. & Hershfield, H. (2012). Perceived adequacy of income in retirement among working and retired populations. Paper presented at Boulder Summer Conference on Consumer Financial Decision Making.

29. Hershfield, H.E. & Goldstein, D.G. (2012). Making the future self more vivid to increase retirement saving. Paper presented at the European Marketing Association Conference, Lisbon, Portugal.

30. Hershfield, H.E. & Thompson, L. (2012). Short horizons and tempting situation: Lack of continuity to our future selves leads to unethical decision making and behavior. Paper presented at the Society for Personality and Social Psychology Annual Conference, San Diego, CA.

31. Hershfield, H.E. & Cohen, T. (2012). Psychological Approaches to Understanding and Preventing Unethical Behavior. Symposium at the Society for Personality and Social Psychology Annual Conference, San Diego, CA.

32. Hershfield, H.E., Scheibe, S., Sims, T., & Carstensen, L.L. (2012). When bad can be good: Mixed emotions benefit physical health across the adult life span. Paper presented at the Society for Personality and Social Psychology Annual Conference, San Diego, CA.

33. Hershfield, H.E. & Goldstein, D.G. (2011). Making the future self more vivid to increase retirement saving. Paper presented at the Association for Consumer Research Annual Conference, St. Louis, MO.

34. Hershfield, H.E. (2011). Don’t stop thinking about tomorrow: How constructing the future self can transform intertemporal choice. Paper presented at the American Council of Life Insurers Conference on “Picturing Your Retirement Income”, Washington, DC.

9 Hal E. Hershfield Curriculum Vitae August, 2021

35. Ersner-Hershfield, H. (2011). Using video technology to enhance retirement saving. Paper presented at InvestmentNews Retirement Income Summit, Chicago, IL.

36. Ersner-Hershfield, H., (2010). Using novel methods in consumer research. Paper presented at Federal Reserve Board Forum on Consumer Research & Testing, Washington, DC.

37. Ersner-Hershfield, H. & Goldstein, D.G. (2010). Increasing retirement saving by making the future self more vivid. Paper presented at Rand Behavioral Finance Forum, Washington, D.C.

38. Ersner-Hershfield, H., Wimmer, G.E., Knutson, B. (2009). Is it just in your head?: Neural measures of future self-continuity predict temporal discounting. Paper presented at the Society for Judgment and Decision Making Annual Conference, Boston, Massachusetts.

39. Olivola, C.Y. & Ersner-Hershfield, H. (2009). Seeing the future self as an other: Intertemporal choices as interpersonal decisions. Symposium at the Society for Judgment and Decision Making Annual Conference, Boston, Massachusetts.

40. Ersner-Hershfield, H., Wimmer, G.E., Knutson, B. (2009). Saving for the future self: Neural measures of future self-continuity predict temporal discounting. Paper presented at the Association for Consumer Research Annual Conference, Pittsburgh, Pennsylvania.

41. Ersner-Hershfield, H. & Carstensen, L.L. (2009). Long-term effects of poignancy on physical health. Paper presented at the Association for Psychological Science Annual Meeting, San Francisco, California.

42. Ersner-Hershfield, H., Wimmer, G.E., Knutson, B. (2008). Neural evidence for self-continuity in temporal discounting. Paper presented at the Society for Neuroscience Annual Conference, Washington, D.C.

43. Ersner-Hershfield, H. & Blanchard-Fields, F. (2008). The experience of mixed emotions. Symposium at the Society for Personality and Social Psychology Annual Conference, Albuquerque, New Mexico.

44. Ersner-Hershfield, H., Mikels, J.A., Carstensen, L.L. (2008). Poignancy: Mixed emotional experience in the face of meaningful endings. Paper presented at the Society for Personality and Social Psychology Annual Conference, Albuquerque, New Mexico.

45. Zhang, Xin, Ersner-Hershfield, H., Fung, H.H. (2007). Poignancy study in Hong Kong. Paper presented at the American Psychological Association’s Annual Convention, San Francisco, California.

46. Ersner-Hershfield, H., Cooper, J., Ghahremani, D.G., Aron, A., Aron, E. N., Lichty, W., Mazaika, P. K., Gabrieli, S., Gabrieli, J.D.E. (2007). Do highly sensitive people have different brains?. Paper presented at the American Psychological Association’s Annual Convention, San Francisco, California.

47. Ersner-Hershfield, H. & Carstensen, L.L. (2006). Emotional complexity in everyday life across the course of the lifespan. Paper presented at the Gerontological Society of America Annual Scientific Meeting, Dallas, Texas.

10 Hal E. Hershfield Curriculum Vitae August, 2021

48. Ersner-Hershfield, H. & Mikels, J. A. (2005). Emotional Complexity across the Lifespan. Symposium at the Gerontological Society of America Annual Scientific Meeting, Orlando, Florida.

49. Ersner-Hershfield H., Mikels, J. A., Sullivan, S. J., & Carstensen, L. L. (2005). Poignancy: Mixed emotions in the face of a meaningful ending. Paper presented at the Gerontological Society of America Annual Scientific Meeting, Orlando, Florida.

TEACHING EXPERIENCE UCLA Anderson School of Management Introduction to Marketing, MBA, FEMBA, EMBA (for each program, highest achieved rating: 5.0 / 5.0)

NYU Stern School of Business Introduction to Marketing, Undergraduate (highest achieved rating: 6.9 / 7.0)

Kellogg School of Management Negotiations, MBA (highest achieved rating: 9.70 / 10.0)

Stanford University Personality and Individual Differences: Co-Instructor (4.5 / 5.0) Advanced Statistics Technique and Theory: Teaching Assistant Introduction to Statistics: Head Teaching Assistant Longevity: Head Teaching Assistant Introduction to Social Psychology: Teaching Assistant

ADVISING EXPERIENCE Dissertation Committee Chair Kate Christensen, Marketing, UCLA Anderson, 2021 Joseph Reiff, Behavioral Decision Making, UCLA Anderson, 2023

Dissertation Committee Co-Chair Elicia John, Marketing, UCLA Anderson, 2019

Dissertation Committee Member David Dolifka, Marketing, UCLA Anderson, 2023 Daniel Mirny, Marketing, UCLA Anderson, 2023 David Zimmerman, Behavioral Decision Making, UCLA Anderson, 2022 Alex Siegel, Psychology, UCLA, 2019 Hye Min Bang, Management, Duke Fuqua, 2018 Charlene Chu, Marketing, UCLA Anderson, 2017 Daniel Walters, Management & Organizations, UCLA Anderson, 2017 Sarah Molouki, Marketing, University of Chicago Booth, 2017 Stephanie Tully, Marketing, NYU, 2015 Sara Robertson, Psychology, University of Southhampton, 2014 Sam Maglio, Psychology, NYU, 2012

SERVICE

11 Hal E. Hershfield Curriculum Vitae August, 2021 Editorial Review Board Journal of Consumer Research

Ad-Hoc Reviewer American Psychologist Basic and Applied Social Psychology Behavioral and Brain Sciences Behavioral Public Policy Behavioral Science & Policy Cognition Cognitive Development Cognitive Psychology Cognitive Science Communication Research Computers and Human Behavior Current Directions in Psychological Science Developmental Psychology Emotion Experimental Aging Review European Journal of Social Psychology Financial Services Review International Journal of Psychology Journal of Affective Disorders Journal of the Association of Consumer Research Journal of Behavioral Decision Making Journal of Consumer Psychology Journal of Consumer Research Journal of Economic Behavior & Organization Journal of Economic Psychology Journal of Experimental Child Psychology Journal of Experimental Psychology: Applied Journal of Experimental Psychology: General Journal of Experimental Psychology: Learning, Memory, and Cognition Journal of Experimental Social Psychology Journal of Gerontology: Psychological Sciences Journal of Marketing Research Journal of Personality Journal of Personality Assessment Journal of Personality and Social Psychology Judgment and Decision Making Management Science Motivation and Emotion Nature Communications Organizational Behavior and Human Decision Processes Personality and Social Psychology Bulletin Perspectives on Psychological Science Proceedings of the National Academy of Sciences, USA Psychiatry: Interpersonal and Biological Processes Psychological Bulletin Psychological Review

12 Hal E. Hershfield Curriculum Vitae August, 2021 Psychological Science Psychology & Aging Psychoneuroendocrinology PLoS ONE Scientific Reports Self & Identity Social Cognition Social Cognitive and Affective Neuroscience Social Science Computer Review

University Committees Staffing Committee UCLA Anderson 2017-present Ph.D. Liaison, Behavioral Decision Making UCLA Anderson 2017-present Ph.D. Liaison, Marketing UCLA Anderson 2017-present Teaching Improvement Committee UCLA Anderson 2016-present Teaching Innovation Task Force UCLA Anderson 2016-2018 Seminar Series Organizer UCLA Anderson 2015-2016 Legislative Assembly Representative UCLA 2015-2017 Colloquium Series Organizer NYU Stern 2012-2013 JDM Journal Club Organizer NYU Stern 2011-2014 Colloquium Committee Stanford University 2007-2008 Search Committee for the Dean of Stanford University 2008 Humanities and Sciences

PROFESSIONAL AFFILIATIONS Association for Psychological Science Association for Consumer Research Society for Consumer Psychology Society for Experimental Social Psychology Society for Judgment and Decision Making Society for Personality and Social Psychology

GRANTS 2020 Price Center for Entrepreneurship, with Kate Christensen, $10,000 2015 Science of Imagination, Templeton Foundation, with Diana Tamir and Adam Waytz, $200,000 2013 University of Chicago New Paths to Purpose, with Dan Goldstein, $62,500 2011 Yahoo! Faculty Research and Engagement Award, with Dan Goldstein, $10,000 2010 Transformative Consumer Research Grant from Association for Consumer Research, with Dan Goldstein, $2,500 2009 Dispute Resolution Research Center Grant, $4,000 2008 Russell Sage Foundation Small Grant in Behavioral Economics, $5,000 2008 Center on Advancing Decision Making in Aging, Seed Grant with Christopher Bryan and Lee Ross: Exploring the effectiveness of duty-based arguments for retirement saving, $38,000 2007 Center on Advancing Decision Making in Aging, Seed Grant with Jeremy Bailenson: The vividness of your future self: Using immersive virtual reality to increase retirement saving, $38,000

13 Hal E. Hershfield Curriculum Vitae August, 2021 2007 Center on Advancing Decision Making in Aging, Seed Grant with Brian Knutson and Kacey Ballard: Investing in the future you: Delay discounting in younger and older adults, $40,000 2004 Norman H. Anderson Research Grant, $1,000

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