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Hal E. Hershfield Hal E. Hershfield Anderson School of Management University of California, Los Angeles Email:[email protected] http://www.anderson.ucla.edu/faculty/hal.hershfield ACADEMIC POSITIONS 2021 – present Professor of Marketing and Behavioral Decision Making Anderson School of Management, UCLA 2021 – present Professor of Psychology, UCLA 2020 – present UCLA Anderson Board of Advisors Endowed Term Chair in Management 2019 – 2021 Associate Professor of Psychology, UCLA 2017 – 2021 Associate Professor of Marketing and Behavioral Decision Making Anderson School of Management, UCLA 2014 – 2017 Assistant Professor of Marketing Anderson School of Management, UCLA 2011 – 2014 Assistant Professor of Marketing Stern School of Business, New York University Affiliated Appointment in Psychology, New York University 2009 – 2011 Postdoctoral Fellow and Visiting Assistant Professor Kellogg School of Management, Northwestern University EDUCATION 2009 Ph.D. Psychology, Stanford University Thesis: Thinking About Tomorrow: The Role of Time Horizons in Emotional Experience and Intertemporal Decision-Making Committee: Laura Carstensen (chair), Brian Knutson, Lee Ross, Al Bandura 2001 B.A. Psychology and English, Magna Cum Laude, Tufts University RESEARCH INTERESTS Judgment and decision making, consumer financial decision-making, behavioral economics, long- term thinking, time perspective, temporal discounting, mixed emotions, well-being AWARDS AND HONORS 2021 Niedorf “Decade” Teaching Award 2021 Behavioral Science and Policy, Honorable Mention Best Paper Award Hal E. Hershfield Curriculum Vitae August, 2021 2018 Citibank Teaching Award 2017 Eric and “E” Juline Faculty Excellence in Research Award 2017 George J. Robbins Assistant Professor Teaching Award 2017 Poets & Quants 40 Under 40 Top Business School Professors 2017 Fellow, Society for Experimental Social Psychologists 2011 Association for Psychological Science Rising Star Award 2011 Kellogg School of Management Teaching Impact Award 2008 Theoretical Developments in Social Gerontology Best Paper (award finalist), Gerontological Society of America 2008 Albert H. and Barbara Hastorf Award for Teaching, Stanford University 2006 Stanford University Centennial Teaching Assistant Award 2004 – 2007 Bay Area Affective Science Training Program 2001 Joanne Mary Sullivan Award for Psychology, Department of Psychology, Tufts University PEER REVIEWED JOURNAL ARTICLES PUBLISHED 1. Sharif, M. A., Mogilner, C., & Hershfield, H. E. (in press). Having too little or too much discretionary time is linked to lower subjective well-being. Journal of Personality and Social Psychology. 2. Maglio, S. J. & Hershfield, H. E. (in press). Pleas for patience from the cumulative future self. A commentary on Ainslie. Behavioral and Brain Sciences. 3. Kappes, H. B., Gladstone, J. J., & Hershfield, H. E. (in press). Beliefs about whether spending implies wealth. Journal of Consumer Research. 4. Walters, D. J., & Hershfield, H. E. (2020). Consumers make different inferences and choices when product uncertainty is attributed to forgetting rather than ignorance. Journal of Consumer Research, 47(1), 56-78. 5. Hershfield, H. E., Shu, S., & Benartzi, S. (2020). Temporal reframing and participation in a savings experiment: A field experiment. Marketing Science, 39(6), 1039-1051. 6. Maglio, S. J., Wong, O., Rabaglia, C. D., Polman, E., Reich, T., Huang, J. Y., Hershfield, H. E., & Lane, S. P. (2020). Perceptions of collaborations: How many cooks seem to spoil the broth? Social Psychological and Personality Science, 11(2), 236-243. 7. Hershfield, H. E., & Maglio, S. (2020). When does the present end and the future begin? Journal of Experimental Psychology: General, 149(4), 701-718. 8. Greenberg, A.E., Sussman, A.B., & Hershfield, H. E. (2020). Financial product sensitivity predicts financial health. Journal of Behavioral Decision Making, 33(1), 15-26. 9. Reiff, J. S., Hershfield, H. E., & Quoidbach, J. (2020). Identity over time: Perceived similarity between selves predicts well-being ten years later. Social Psychological and Personality Science, 11(2), 160-167. 10. Hershfield, H. E., & Alter, A. L. (2019). On the naturalistic relationship between mood and entertainment choice. Journal of Experimental Psychology: Applied, 25(3), 458-476. 2 Hal E. Hershfield Curriculum Vitae August, 2021 11. Meyer, M. L., Hershfield, H. E., Waytz, A. G., Mildner, J., & Tamir, D. I. (2019). Creative expertise is associated with transcending the here and now. Journal of Personality and Social Psychology, 116(4), 483-494. 12. Greenberg, A. E. & Hershfield, H. E. (2019). On shifting consumers from high-interest to low- interest debt. Financial Planning Review, 2(1), e1035. 13. Greenberg, A. E. & Hershfield, H. E. (2019). Financial decision making. Consumer Psychology Review, 2(1), 17-29. 14. Hershfield, H. E. (2019). The self over time. Current Opinion in Psychology, 26, 72-75. 15. Hershfield, H. E., John, E. M., & Reiff, J. S. (2018). Using vividness interventions to improve financial decision making. Policy Insights from the Behavioral and Brain Sciences, 5(2), 209-215. 16. Rutchick, A. M., Slepian, M. L., Reyes, M. O., Pleskus, L. N., & Hershfield, H. (2018). Future self- continuity is associated with improved health and increases exercise behavior. Journal of Experimental Psychology: Applied, 24, 72-80. 17. Mogilner, C., Hershfield, H.E., & Aaker, J. (2018). Rethinking time: Implications for well-being. Consumer Psychology Review, 1, 41-53. 18. Dwyer, R., Dunn, E., & Hershfield, H. E. (2017). Cousins or conjoined twins: How different are meaning and happiness in everyday life? Comprehensive Results in Social Psychology, 1-17. 19. Hershfield, H.E. & Alter, A.L. (2017). Context matters: How macroeconomic forces may alter the reception of negative emotions in art. A commentary on Menninghaus, et al. Behavioral and Brain Sciences, 40. 20. Madrian, B., Hershfield, H.E., Sussman, A.B., Bhargava, S., Huettel, S., Jamison, J., Johnson, E., Meier, S., Rick, S., & Shu, S. (2017). Policy applications of behavioral insights to household financial decision-making. Behavioral Science & Policy, 3, 27-40. 21. Larsen, J.T., Hershfield, H.E., Stastny, B.J., & Hester, N. (2017). On the relationship between positive and negative affect: Their correlation and co-occurrence. Emotion, 17, 323-336. 22. Goldstein, D.G., Hershfield, H.E., & Benartzi, S. (2016). The illusion of wealth and its reversal. Journal of Marketing Research, 53, 804-813. 23. Hershfield, H.E*., Mogilner, C.*, & Barnea, U. (2016). People who choose time over money are happier. Social Psychological and Personality Science, 7, 697-706. 24. Hershfield, H.E.*, Sussman, A.B.*, O’Brien, R.L., & Bryan, C.J. (2015). Leveraging psychological insights to encourage the responsible use of consumer debt. Perspectives on Psychological Science, 10, 749-752. 25. Tully, S.M., Hershfield, H.E., & Meyvis, T. (2015). Seeking lasting enjoyment with limited money: Financial constraints increase preference for material goods over experiences," Journal of Consumer Research, 42, 59-73. 3 Hal E. Hershfield Curriculum Vitae August, 2021 26. Venkatraman, V., Dimoka, A., Pavlous, P., Vo, K., Hampton, W., Bollinger, B., Hershfield, H.E., Ishihara, M., & Winer, R. (2015). Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modeling. Journal of Marketing Research, 4, 436-452. 27. Van Gelder, J-L, Luciano, E., Kranenbarg, M., & Hershfield, H.E. (2015). Friends with my future self: A longitudinal vividness intervention reduces delinquency. Criminology, 53, 1-22. 28. Waytz, A., Hershfield, H.E.*, & Tamir, D.I.* (2015). Mental simulation and meaning in life. Journal of Personality and Social Psychology, 108, 336-355. 29. Hershfield, H.E. & Roese, N.J. (2015). Dual payoff warnings on credit card statements elicit suboptimal payoff decisions. Journal of Consumer Psychology, 25, 15-27. 30. Alter, A.* & Hershfield, H.E.* (2015). Still good evidence for that people search for meaning when they approach a new decade in chronological age. Proceedings of the National Academy of Sciences, 112, E1171. 31. Alter, A.* & Hershfield, H.E.* (2014). People search for meaning when they approach a new decade in chronological age. Proceedings of the National Academy of Sciences, 111, 17066-17070. 32. Hershfield, H.E., Bang, H.M., & Weber, E.U. (2014). National differences in environmental concern and performance predicted by country age. Psychological Science, 25, 152-160. 33. van Gelder, J-L, Hershfield, H.E., & Nordgren, L.F. (2013). Vividness of the future self predicts delinquency. Psychological Science, 24(6), 974-980. 34. Hershfield, H.E., Scheibe, S., Sims, T., & Carstensen, L.L. (2013). When bad can be good: Mixed emotions benefit physical health outcomes across the life span. Social Psychological and Personality Science, 4(1), 54-61. 35. Bryan, C.J. & Hershfield, H.E. (2012). You owe it to yourself: Boosting retirement saving with a responsibility-based appeal. Journal of Experimental Psychology: General, 141(3), 429-432. 36. Adler, J.* & Hershfield, H.E.* (2012). Mixed emotional experience is associated with and precedes improvements in psychological well-being. PLoS ONE, 7(4), 1-10. 37. Hershfield, H.E., Cohen, T., & Thompson, L. (2012). Short horizons and shady situations: When lack of continuity to our future selves leads to unethical behavior. Organizational Behavior and Human Decision Processes, 117, 298-310. 38. Hershfield, H.E. (2011). Future self-continuity:
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