R & R Magazine
R & R Magazine Futureheads 02/07/2012 £400 10000 ITV Tyne Tees (North East Tonight) Futureheads line up for Durham Cathedral Concert 04/07/2012 £5,480 471,000 ITV Tyne Tees (Daybreak) Futureheads line up for Durham Cathedral Concert 05/07/2012 £7,310 642,000 BBC Look North Acapella Magic at Durham Cathedral 05/07/2012 £6,640 512,000 Newcastle Evening Chronicle Band Coming Home For A Cathedral Gig 05/07/2012 £3,764 52,486 Newcastle Evening Chronicle The Futureheads Lined Up For A Durham Street Festival 05/07/2012 £8 8,781 Durham Times The Futureheads Play Durham Cathedral 05/07/2012 £16 508 The Northern Echo The Futureheads Play Durham Cathedral 05/07/2012 £13 10,472 The Northern Echo Voices To Be Centre Stage At Cathedral 05/07/2012 £2,393 41,181 The Northern Echo Making A Monkey Of Themselves To Start A Festival Countdown 24/07/2012 £1,655 41,181 Yorkshire Post (Life and Style) Win A Lavish Break For Two To The Durham Streets Festival 25/07/2012 £2,147 49,031 Radio Teesdale Radio Interview Kate James (12 minutes) 12/08/2012 £2,800 4,580 Bishop FM Radio Interview Kate James (7 minutes) 12/08/2012 £1,400 3,200 Bishop FM Competition Script x 8 over weekend (1 min 30 each time) 13/08/2012 £487 3,200 Sunderland Echo Supporting Roles 14/08/2012 £2,162 32,771 Sunderland's The Futureheads Joined By The Lake Poets and Sunderland Echo Nataha Haws at Durham Cathedral Gig 14/08/2012 £38 1,473 Cathedral Support Acts Are Announced For Festival Designed To Consett & Stanley Advertiser Wow The Audience 18/08/2012 £354 24,421 TravelBite Top 5 Events This Bank Holiday Weekend 23/08/2012 £129 2,302 The Northern Echo Refund Offer After Castle Show Cancelled 23/08/2012 £236 41,181 Darlington & Stockton Times Evening Of Fools Is Another Victim Of Weather 24/08/2012 £178 23,018 UK Travel UK Series On Tour: The Durham Streets Festival 2012 24/08/2012 £126 5,610 ITV Tyne Tees (North East Tonight) Futureheads Wow Cathedral Audience 25/08/2012 £6,358 471,000 ITV Tyne Tees (Daybreak) Futureheads Wow Cathedral Audience 26/08/2012 £7,412 642,000 Darlington & Stockton Times Evening Of Fools Is Another Victim Of Weather 24/08/2012 £178 23,018 TOTAL REACH 3,116,414 TOTAL EAV (x3) £155,049 31 Pieces Total value £155,049 Total Reach 3,116,414
Value was bolstered greatly by significant pre- and post-concert coverage from Tyne Tees, and a pre-show piece on BBC.
The EAV garnered from the broadcast coverage of the Cathedral concert demonstrates the inherent value of having a high-profile show as the centrepiece of Festival, and bodes well for a series of concerts in 2013 having the potential for very significant coverage, both in region and nationally with the appointment and assistance in 2013 of FourBGB.
Examples…
http://www.itv.com/news/tyne-tees/2012-08-26/the-futureheads-play-durham-cathedral/
National Coverage – The Futureheads at Durham Cathedral
There was coverage, either in the form of a listing or preview/review on the following websites…
• Abacus Post • SongKick • ArtRocker • KYEO TV • BeatWolf • LiveMusic.fm • Stereoboard • UK Travel Blog • NME • AU Magazine • ManMade • aaaMusic • QCourt
All those above have a national profile. Additionally there was specific web-based coverage on Tyne Tees, Sunderland Echo and Northern Echo sites, all of which included images, or video footage of The Futureheads singing in the Cloisters or Cathedral. I mention this because although they are local media sources, they ranked highly in Google and Bing searches for Futureheads and summer concerts/gigs and will therefore have had a viewing beyond the region.
EAV for web content is almost impossible to measure, as web advertising is tailored to the preferences of the user, and ads often appear in rotation and are priced by impressions or click-through. Therefore the model of EAV used in print media cannot apply. It would also depend on having some idea of the volume of web traffic a site gets. Analytics are not generally public knowledge, and although we ‘know’ that the NME listings must have a high level of targeted, engaged traffic, it isn’t measurable by a third-party in any quantifiable or meaningful sense.