SUSUR LEE SHARES HIS EXPERIENCES SHARES HISEXPERIENCES Foodserviceandhospitality.Com

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SUSUR LEE SHARES HIS EXPERIENCES SHARES HISEXPERIENCES Foodserviceandhospitality.Com NET PROFITS Can you afford to serve sustainable fish and seafood? Can you afford not to? VENERABLE VODKA How this best-selling spirit can help boost profits TOAST MASTERS They may not be flashy, but toasters are the workhorses of the kitchen JOURNEY OF DISCOVERY SUSUR LEE SHARES HIS EXPERIENCES IN BECOMING A CULINARY ICON PLUS F&H ’s 2015 Hospitality Market Report CANADIAN PUBLICATION MAIL PRODUCT SALES AGREEMENT #40063470 CANADIAN PUBLICATION foodserviceandhospitality.com $4 | NOVEMBER 2015 Providing Quality Monin Flavourings, HOSPITALITY Service and Solutions UNLEASHED TORONTO ENERCARE CENTRE FEBRUARY 28, 29 & MARCH 1, 2016 BIGGER, BETTER AND BOLDER THAN EVER! This is where Canada’s hottest foodservice products and services meet Monin, the global flavour leader since 1912, has leading hospitality companies. Brands come to life. Trends are discovered. been a trusted brand in Canada for over 25 years. Experts heard. Ideas exchanged. Deals made. To best serve this market, Monin is proud to now partner with C.W. Shasky & Associates as the If you’re looking to connect with top foodservice companies to exclusive Canadian importer of their premium find new growth opportunities for your operation, flavouring products. These two family owned and this is YOUR event. operated companies with a tradition of excellence, join hands to deliver you the best quality products DISCOVER and custom solutions to take the ordinary to the SPECIAL extraordinary. Over 100 premium syrups, sauces, OPPORTUNITIES fruit purées and fruit smoothie mixes are available in the Bar and Beverage, for cra ing flavourful drinks and culinary creations. Coffee and Tea, Pizza, and Specialty Pavilions. BOOK YOUR EXHIBIT SPACE, BECOME A SPONSOR, OR REGISTER NOW AT WWW. RESTAURANTSHOW.CA. For more information, call 1-844-829-9414 or visit our websites, www.shasky.com and www.monin.com. 015 Monin Shasky CFS Ad.indd 1 9/14/15 1:09 PM VOLUME 48, NUMBER 8 NOVEMBER 2015 CONTENTS 23 39 12 Features 39 JOURNEY OF DISCOVERY 45 TOAST MASTERS They may not have Susur Lee, chef and owner of Lee the cachet of other appliances, but restaurant, Bent, Luckee, Lee Kitchen toasters are the workhorses of the 12 NET PROFITS Can you afford to serve and the newly launched Fring’s, kitchen By Denise Deveau sustainable fish and seafood? Can opens up about his meteoric rise you afford not to? By Sarah B. Hood to culinary fame in this excerpt from F&H’s Icons and Innovators Departments 23 GUIDE TO SUSTAINABLE SEAFOOD breakfast series By Rosanna Caira Where to source Ocean Wise and MSC-certified fish and seafood 43 VENERABLE VODKA 2 FROM THE EDITOR The best-selling spirit in the 5 FYI 30 STEERING GROWTH Canada’s country is a great way for operators 10 NEWSMAKER: Smoke’s Poutinerie foodservice industry is poised for to boost profits By Alan McGinty 11 FROM THE DESK growth in 2016, but increased costs, OF ROBERT CARTER a sluggish economy and lagging 48 CHEF’S CORNER: David Forbes, consumer confidence mean it won’t Ciel! Bistro-Bar, Quebec City be without challenges By Amy Bostock and Jill Failla 2015 Hospitality Market Report page 30 PHOTOS: JESSE MILNS [SUSUR LEE COVER], DREAMSTIME.COM [SEAFOOD DISH, WATER], CALVIN TAN [SUSUR LEE], JEM SULLIVAN [ILLUSTRATION] [SUSUR LEE], JEM SULLIVAN TAN CALVIN PHOTOS: JESSE MILNS [SUSUR LEE COVER], DREAMSTIME.COM [SEAFOOD DISH, WATER], FOODSERVICEANDHOSPITALITY.COM FOODSERVICE AND HOSPITALITY NOVEMBER 2015 1 FROM THE EDITOR For daily news and announcements: @foodservicemag on Twitter and Foodservice and Hospitality on Facebook. A TALE OF TWO RESTAURANTS uthor Charles Dickens wasn’t each other, and found both suffering writing about the restaurant from a lack of attention to the menu, it’s industry when he penned the clear that despite how good the food and Aopening of A Tale of Two Cities in 1859. service might be, there’s a host of other But his famous introductory sentence, issues that can detract from an overall “It was the best of times. It was the worst dining experience. of times. It was the age of wisdom, it was Unfortunately, as much as operators the age of foolishness, it was the epoch scramble to be all things to all people, of belief, it was the epoch of incredu- many don’t pay enough attention to lity,” could certainly apply to today’s the myriad details needed to succeed. foodservice industry, where a tsunami It’s baffling that though we live in the of conflicting trends are hitting opera- information age, there’s a huge discon- tors — so much it’s often challenging to nect between what’s posted on a res- understand what’s really going on. taurant website, for example, and what As we near the end of 2015, restaurant a restaurant actually delivers. So when operators have only to look at their sales a customer visits a restaurant and is receipts from the past year to determine primed to order a menu item they see just how healthy the year was. Perhaps, posted online, it would stand to reason more importantly, they need to focus on they should expect to find that dish on what looms around the corner for 2016 the menu, and not be informed by a and prepare to deal with it. seemingly frustrated waiter that the res- The industry is This month’s Hospitality Market taurant hasn’t served that dish for more “ caught between Report (see story on p. 30) shows an than two years (so why is it still on the two worlds, industry in flux. On the one hand, the website?). Similarly, when a customer industry is evolving and growing, albeit orders a dish from a restaurant’s menu, one appealing to at a slower pace than most would like they shouldn’t have to learn from the baby boomers — to see. Perhaps more interestingly, the server that “oops I somehow gave you a demographic that industry is caught between two worlds, a menu from a few weeks ago; we no one appealing to baby boomers — a longer feature that dish.” Sure, mistakes still carries a lot demographic that still carries a lot of happen, and in the grand scheme of of weight — and weight — and one increasingly focused things, they may not always seem like a one increasingly on the growing influence of millenni- big deal. But, at the end of the day, what als. Furthermore, we’re living in a time customers should remember about their focused on the when technology reigns supreme, where dining experiences is a series of memo- growing influence the rules of the game are changing faster rable moments, not a bunch of failed of millennials than we can adapt to them and where shortcomings. what’s essential one day quickly becomes ” obsolete the next. Welcome to the new age of restaurant dining. Certainly from my vantage point as someone who covers the restaurant industry, it’s fascinating to scratch below the surface of a simple meal to observe what works and what doesn’t and how service factors into the overall dining Rosanna Caira experience. So when I recently visited Editor/Publisher two restaurants within a few days of [email protected] 2 FOODSERVICE AND HOSPITALITY NOVEMBER 2015 FOODSERVICEANDHOSPITALITY.COM HOW DO YOUR SANDWICHES FOUNDER MITCH KOSTUCH STACK UP? Feb. 11, 1931– Oct. 23, 2014 EDITOR & PUBLISHER ROSANNA CAIRA [email protected] ART DIRECTOR MARGARET MOORE [email protected] MANAGING EDITOR AMY BOSTOCK [email protected] ASSOCIATE EDITOR JACKIE SLOAT-SPENCER [email protected] EDITORIAL ASSISTANT DANIELLE SCHALK [email protected] MULTIMEDIA MANAGER DEREK RAE [email protected] DIGITAL CONTENT MANAGER MEGAN O’BRIEN [email protected] GRAPHIC DESIGNER COURTNEY JENKINS [email protected] SENIOR ACCOUNT MANAGER/U.S.A. WENDY GILCHRIST [email protected] ACCOUNT MANAGER/CANADA STEVE HARTSIAS [email protected] ACCOUNT MANAGER/CANADA MARIA FAMA VIECILI [email protected] ACCOUNT MANAGER CHERYLL SAN JUAN [email protected] CIRCULATION PUBLICATION PARTNERS [email protected], (905) 509-3511 DIRECTOR JIM KOSTUCH [email protected] ACCOUNTING MANAGER DANIELA PRICOIU [email protected] ADVISORY BOARD CARA OPERATIONS KEN OTTO CORA FRANCHISE GROUP DAVID POLNY CRAVE IT RESTAURANT GROUP ALEX RECHICHI FAIRFAX FINANCIAL HOLDINGS LIMITED NICK PERPICK FHG INTERNATIONAL INC. DOUG FISHER FRESHII MATTHEW CORRIN JOEY RESTAURANT GROUP BRITT INNES KATIE JESSOP REGISTERED DIETITIAN LECOURS WOLFSON LIMITED NORMAN WOLFSON SCHOOL OF HOSPITALITY & TOURISM MANAGEMENT, UNIVERSITY OF GUELPH BRUCE MCADAMS SENSORS QUALITY MANAGEMENT DAVID LIPTON SOTOS LLP JOHN SOTOS SOUTH ST. BURGER CO. JAY GOULD MANITOWOC FOODSERVICE JACQUES SEGUIN THE HOUSE OF COMMONS JUDSON SIMPSON THE MCEWAN GROUP MARK MCEWAN UNILEVER FOOD SOLUTIONS NORTH AMERICA GINNY HARE To subscribe to F&H, visit foodserviceandhospitality.com Volume 48, Number 8 Published 11 times per year by Kostuch Media Ltd., 23 Lesmill Rd., Suite 101, Toronto, Ont., M3B 3P6. Tel: (416) 447-0888, Fax (416) 447-5333, website: foodserviceandhospitality.com. Subscription Rates: 1-year subscription, $55; U.S. $80; International, $100. If you’d like to see your sales and profits reach new Canada Post – “Canadian Publication Mail Product Sales Agreement #40063470.” heights, contact Piller’s Foodservice Sales. Postmaster send form 33-086-173 (11-82). We’re experts at helping your foodservice programs climb Return mail to: Kostuch Media Ltd., 23 Lesmill Rd., Suite 101, Toronto, Ont., M3B 3P6. Member of CCAB, a Division of BPA International, International Foodservice Editorial Council, to their potential. Restaurants Canada, The American Business Media and Magazines Canada. We acknowledge the financial support of the Government of Canada, through the Canadian Periodical Fund Foodservice Sales • 1-800-265-2628 (CPF) of the Department of Canadian Heritage. Printed in Canada on recycled stock. 1-800-265-2628 www.pillersfoodservice.com 2016 FORD TRANSIT THE RIGHT TOOL FOR ANY JOB.
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