The Food and Beverage Market Entry Handbook: Canada
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The Food and Beverage Market Entry Handbook: Canada a Practical Guide to the Market in Canada for European Agri-food Products and Products with Geographical Indications March 2017 Prepared by: EUROPEAN COMMISSION Consumers, Health, Agriculture and Food Executive Agency Promotion of Agricultural Products Unit E-mail: [email protected] Europe Direct is a service to help you find answers to your questions about the European Union. Freephone number (*): 00 800 6 7 8 9 10 11 (*) The information given is free, as are most calls (though some operators, phone boxes or hotels may charge you). This document has been prepared for the Consumers, Health, Agriculture and Food Executive Agency (Chafea) acting under the mandate from the European Commission. It reflects the views only of the authors, and the Commission / Chafea cannot be held responsible for any use which may be made of the information contained therein. More information on the European Union is available on the Internet (http://europa.eu). Luxembourg: Publications Office of the European Union, 2017 PDF/Volume_01 ISBN 978-92-9200-758-4 doi: 10.2818/832340 EB-02-17-373-EN-N © European Union, 2017 Reproduction is authorised provided the source is acknowledged. Enjoy It’s from Europe – Market Entry Handbook Table of Contents: How to Use this Handbook Table of Contents List of Acronyms ........................................................................................................8 The Food and Beverage Market Entry Handbook: Canada........................................ 10 How to Use this Handbook ............................................................................ 10 The Canadian Market.......................................................................................... 12 Canada at a Glance ...................................................................................... 13 The Canadian Food and Beverage Market........................................................ 17 Operating in the Canadian Market .................................................................. 20 Logistics Services and Infrastructure ........................................................ 20 Distribution ........................................................................................... 29 Business Environment ............................................................................ 33 Consumer Profile ................................................................................... 35 Strengths, Weaknesses, Opportunities and Threats Analysis ............................. 40 Market Access and Entry ..................................................................................... 43 EU and Domestic GI Products in Canada ......................................................... 44 EU F&B Exports to Canada ............................................................................ 48 Key Markets .......................................................................................... 51 Legislation, Regulations and Administrative Information ................................... 57 Federal Legislation, Regulations and Resources ......................................... 58 Provincial Legislation, Regulations and Resources ...................................... 62 Additional Information ............................................................................ 66 Canada and International Trade in F&B........................................................... 66 Canada at the WTO ................................................................................ 70 Canadian F&B Market under CETA .................................................................. 72 Market Snapshots .............................................................................................. 75 Market Snapshot: Bread, Pastry, Cakes and Biscuits ........................................ 76 Consumption ......................................................................................... 77 5.1.1.1 Consumer Profiles and Trends .............................................................. 77 5.1.1.1.1 Classic Packaged Bread .................................................................. 79 5.1.1.1.2 Cakes, Pastries and Biscuits ............................................................ 81 5.1.1.1.3 Trends in Bakery Products .............................................................. 83 5.1.1.2 Challenges for EU Products .................................................................. 84 1 | P a g e Enjoy It’s from Europe – Market Entry Handbook Table of Contents: How to Use this Handbook Offer .................................................................................................... 84 5.1.2.1 Main Competitors ............................................................................... 86 5.1.2.2 Entry Requirements and Changes Under CETA ....................................... 88 5.1.2.3 EU GI Products ................................................................................... 89 Distribution ........................................................................................... 89 Market Snapshot: Beer ................................................................................. 93 Consumption ......................................................................................... 94 5.2.1.1 Consumer Profiles and Trends .............................................................. 96 5.2.1.1.1 Lager ........................................................................................... 99 5.2.1.1.2 Dark Beer ................................................................................... 101 5.2.1.1.3 Non/Low Alcoholic Beer ................................................................ 102 5.2.1.1.4 Trends in Beer ............................................................................. 102 5.2.1.2 Challenges for EU Products ................................................................ 102 Offer .................................................................................................. 103 5.2.2.1 Main Competitors ............................................................................. 103 5.2.2.2 Entry Requirements and Changes Under CETA ..................................... 106 5.2.2.3 EU GI Products ................................................................................. 108 Distribution ......................................................................................... 109 Market Snapshot: Chocolate ....................................................................... 111 Consumption ....................................................................................... 111 5.3.1.1 Consumer Profiles and Trends ............................................................ 112 5.3.1.2 Challenges for EU products ................................................................ 115 Offer .................................................................................................. 115 5.3.2.1 Main Competitors ............................................................................. 120 5.3.2.2 Entry Requirements and Changes Under CETA ..................................... 121 5.3.2.3 EU GI Products ................................................................................. 122 Distribution ......................................................................................... 122 Market Snapshot: Confectionary .................................................................. 124 Consumption ....................................................................................... 125 5.4.1.1 Consumer Profiles and Trends ............................................................ 126 5.4.1.2 Challenges for EU Products ................................................................ 129 Offer .................................................................................................. 130 2 | P a g e Enjoy It’s from Europe – Market Entry Handbook Table of Contents: How to Use this Handbook 5.4.2.1 Main Competitors ............................................................................. 133 5.4.2.2 Entry Requirements and Changes under CETA ...................................... 134 5.4.2.3 EU GI Products ................................................................................. 134 Distribution ......................................................................................... 135 Market Snapshot: Dairy Products ................................................................. 137 Consumption ....................................................................................... 137 5.5.1.1 Consumer Profile and Trends ............................................................. 138 5.5.1.1.1 Milk ............................................................................................ 138 5.5.1.1.2 Cheese ....................................................................................... 140 5.5.1.1.3 Cream-based Products.................................................................. 141 5.5.1.1.4 Butter ........................................................................................ 142 5.5.1.1.5 Yogurt ........................................................................................ 143 5.5.1.2 Challenges for EU Products ................................................................ 145 Offer .................................................................................................. 145 5.5.2.1 Main Competitors