DOCSLIB.ORG

Rural Tourism Package: Monitoring and Evaluation Framework

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Rural Tourism Package: Monitoring and Evaluation Framework Rural Tourism Package: Monitoring and evaluation framework Prepared for: Limitations URS Infrastructure & Environment UK Limited (“URS”) has prepared this Report for the sole use of Defra (“Client”) in accordance with the Agreement under which our services were performed (tender reference RE0272, October 2013). No other warranty, expressed or implied, is made as to the professional advice included in this Report or any other services provided by URS. This Report is confidential and may not be disclosed by the Client nor relied upon by any other party without the prior and express written agreement of URS. The conclusions and recommendations contained in this Report are based upon information provided by others and upon the assumption that all relevant information has been provided by those parties from whom it has been requested and that such information is accurate. Information obtained by URS has not been independently verified by URS, unless otherwise stated in the Report. The methodology adopted and the sources of information used by URS in providing its services are outlined in this Report. The work described in this Report was undertaken between December 2013 and May 2014 and is based on the conditions encountered and the information available during the said period of time. The scope of this Report and the services are accordingly factually limited by these circumstances. Where assessments of works or costs identified in this Report are made, such assessments are based upon the information available at the time and where appropriate are subject to further investigations or information which may become available. URS disclaim any undertaking or obligation to advise any person of any change in any matter affecting the Report, which may come or be brought to URS’ attention after the date of the Report. Certain statements made in the Report that are not historical facts may constitute estimates, projections or other forward-looking statements and even though they are based on reasonable assumptions as of the date of the Report, such forward-looking statements by their nature involve risks and uncertainties that could cause actual results to differ materially from the results predicted. URS specifically does not guarantee or warrant any estimate or projections contained in this Report. Copyright © This Report is the copyright of URS Infrastructure & Environment UK Limited. Any unauthorised reproduction or usage by any person other than the addressee is strictly prohibited. Rev Date Details Prepared by Checked by Approved by Claire Lawless, Claire Lawless, May Final monitoring and Gareth Brown, 1 Technical Technical 2014 evaluation framework Senior Consultant Director Director PR-13-0514 URS Infrastructure & Environment UK Limited Bridgewater House 58-60 Whitworth Street Manchester M1 6LT Tel: +44 (0)161 237 6056 Fax: +44 (0)161 907 3501 2 TABLE OF CONTENTS 1. GLOSSARY OF ABBREVIATIONS 5 2. INTRODUCTION 6 3. STRATEGIC DRIVERS 8 4. RURAL TOURISM BASELINE 13 5. THE RURAL TOURISM PACKAGE 26 6. MONITORING AND EVALUATION FRAMEWORK 32 7. DELIVERY 41 8. LESSONS 43 APPENDIX A RURAL TOURISM PROJECT LOGIC CHAINS 45 APPENDIX B PROPOSED OUTPUTS, OUTCOMES AND IMAPCTS 50 APPENDIX C PROPOSED EVALUATIVE RESEARCH QUESTIONS 59 APPENDIX D INTENDED AUDIENCE FOR THE RURAL TOURISM PACKAGE EVALUATION 60 APPENDIX E TOURISM DEFINITION – SIC2007 FOOTPRINT 62 APPENDIX F SWOT ANALYSIS OF RURAL TOURISM 63 Rural Tourism Package: Monitoring and Evaluation Framework 3 TABLE OF FIGURES FIGURE 1: NATIONAL POLICY DRIVERS FOR RURAL TOURISM PACKAGE 9 FIGURE 2: TOTAL EXPENDITURE FROM DOMESTIC OVERNIGHT TRIPS TO RURAL AREAS 2006-12 16 FIGURE 3: TOURISM EMPLOYMENT IN RURAL AND URBAN AREAS 21 FIGURE 4: TOURISM BUSINESSES IN RURAL AND URBAN AREAS, 2009-2013 22 FIGURE 5: % OF BUSINESSES AND EMPLOYMENT WITHIN AONBS AND NATIONAL PARKS 23 FIGURE 6: METHOD FOR MEASURING NET IMPACT 36 FIGURE 7: RTP THEORY OF CHANGE 37 FIGURE 8: NET IMPACT FORMULA 39 TABLE OF TABLES TABLE 1: DATA SOURCES AND DEFINITIONS 14 TABLE 2: DOMESTIC RURAL TOURISM TRIPS AND ASSOCIATED SPENDING, 2011 14 TABLE 3: ESTIMATED NUMBER OF INTERNATIONAL VISITS, NIGHTS AND SPEND IN RURAL ENGLAND, 2010 14 TABLE 4: DOMESTIC URBAN TOURISM TRIPS AND ASSOCIATED SPENDING 2011 15 TABLE 5: TREND IN DOMESTIC OVERNIGHT TRIPS TO RURAL ENGLAND 15 TABLE 6: TOTAL NIGHTS ASSOCIATED WITH OVERNIGHT TRIPS TO RURAL AREAS 16 TABLE 7: TOURISM DAY TRIPS, 3+ HOUR LEISURE TRIPS TO RURAL AREAS 17 TABLE 8: THE MAIN LOCATION OF TRIPS (‘000’S) RECORDED BY MENE, 2011-2012 17 TABLE 9: THE MAIN LOCATION OF TRIPS RECORDED BY MENE, ‘000’S 18 TABLE 10: SPENDING ASSOCIATED WITH TRIPS TO THE COUNTRYSIDE RECORDED BY MENE 18 TABLE 11: TRIPS TO AONBS (‘000’S) 19 TABLE 12: EXPENDITURE ASSOCIATED WITH TRIPS TO AONBS (£’000’S) 19 TABLE 13: RURAL TOURISM GVA – DEMAND SIDE ASSESSMENT, 2011 20 TABLE 14: RURAL TOURISM EMPLOYMENT AND BUSINESSES ACTIVITY IN ENGLAND BY SUB-SECTOR, 2011 21 TABLE 15: RURAL TOURISM TURNOVER ACTIVITY IN ENGLAND BY SUB-SECTOR, 2011 21 TABLE 16: RURAL TOURISM EMPLOYMENT IN ENGLAND BY SUB-SECTOR AND PERCENTAGE DISTRIBUTION BY SUB-SECTOR, 2009-2013 22 TABLE 17: RURAL TOURISM BUSINESSES IN ENGLAND BY SUB-SECTOR AND PERCENTAGE DISTRIBUTION BY SUB-SECTOR, 2009-2013 23 TABLE 18: TOURISM GVA (£ MILLIONS) IN RURAL AREAS AND ENGLAND 2001-2010 24 TABLE 19: SUMMARY OF RTP MEASURES 27 TABLE 20: TARGET GEOGRAPHY AND BENEFICIARIES 28 TABLE 21: AGREED FUNDING PROFILE 29 TABLE 22: PROPOSED OUTPUTS, OUTCOMES AND IMPACT INDICATORS 31 TABLE 23: METHOD OPPORTUNITIES AND CHALLENGES 32 TABLE 24: EVALUATION TYPES AND METHODS 34 TABLE 25: SUMMARY OF EVALUATION TYPE BY MEASURE 35 TABLE 26: SUGGESTED EVALUATION METHOD 35 TABLE 27: OPTIONS FOR COUNTERFACTUAL POSITIONS 37 TABLE 28: DELIVERY AGENTS AND PROJECT MANAGERS 42 4 1. Glossary of Abbreviations Abbreviation Description AONB Area of Outstanding Natural Beauty BIS Department for Business Innovation and Skills CBA Cost Benefit Analysis CEA Cost Effectiveness Analysis DCMS Department for Culture, Media and Sport DEFRA Department for Environment, Food and Rural Affairs DMO Destination Management Organisations GVA Gross Value Added MENE Monitoring Engagement with the Natural Environment PRoW Public Right of Way RDPE Rural Development Programme England REG Rural Economy Grant REGR Rural Economy Growth Review RGF Regional Growth Fund RTP Rural Tourism Package SME Small to Medium Enterprise VFR Visiting Friends and Relatives Rural Tourism Package: Monitoring and Evaluation Framework 5 2. Introduction 2.1 Background Defra commissioned URS Infrastructure and Environment UK Ltd (URS) in November 2013 to develop a baseline and monitoring and evaluation framework to measure the impact of five rural tourism measures identified under the Rural Economy Growth Review (REGR) known as the Rural Tourism Package (RTP). The RTP was announced in November 2011. It was designed in response to the Government’s wider Growth Review and recognising that tourism is a key sector that drives economic growth, particularly in rural areas. The RTP was designed to develop and promote rural tourism in England to stimulate growth in rural economies and help businesses reach their full potential. The RTP is part of the Government’s wider response and drive to maximise tourism’s contribution to the economy and the industry’s government backed aspiration to achieve 5% year on year growth in the value of the tourism sector up to 2020. This baseline and monitoring and evaluation framework has been designed to inform and guide future monitoring and final impact evaluation of the RTP. It outlines the evidence required to assess the effectiveness of the RTP measures and how the results will be used to inform future policy considerations. The monitoring and evaluation framework will also inform the work of a number of partner organisations such as VisitEngland; the National Association of AONBs; and the work of both Defra and DCMS in supporting and developing tourism, particularly in rural areas. 2.2 The requirement Defra commissioned URS to develop a baseline and monitoring and evaluation framework to measure the impact of the RTP. The objectives of this commission were to develop a practical and consistent approach to: • Assess the delivery and progress of the RTP; • Quantify the impacts and achievements of RTP in terms of: • Increased jobs in rural areas and an indication of the nature of those jobs; casual, part-time, permanent, apprenticeships; • New business start-ups and expansion of SMEs in rural areas; • Number of visits to rural areas and visitor spend both during peak holiday periods and out of season; 6 • Multiplier effects to rural businesses and the wider national economy; • Wider community benefits in rural areas e.g. improved viability of local services, preservation/development of heritage sites; • Key sectors which have benefited e.g. food and drink, agriculture, leisure industry, hotels and hospitality, business/conference venues; • The on-going sustainability of any trends in visitor numbers and visitor spend, including where visitors travel from and distance travelled; and • Environmental impacts such as reductions or increases in resource use (water, energy) that are associated with the measures. • Generating lessons and insights on what works to encourage rural tourism and growth. The monitoring and evaluation framework has been commissioned to develop a set of baseline indicators for the above outcomes and propose a methodology for data collection and evaluation with an assessment of possible evaluation methodologies. 2.3 Developing the monitoring and evaluation framework The monitoring and evaluation framework was developed in line with the HM Treasury Magenta Book, considering the following eight steps in turn: • Step 1: Defining policy objectives & intended outcomes; • Step 2: Defining the audience for the evaluation; • Step 3: Identifying evaluation objectives & research questions; • Step 4: Selecting evaluation approach; • Step 5: Identifying the data requirements; • Step 6: Identifying necessary resources and governance arrangements; • Step 7: Conducting the evaluation; and • Step 8: Using and disseminating the evaluation findings.
Load more

Recommended publications
  • Business Tourism Action Plan
    BUSINESS TOURISM ACTION PLAN Vision To increase the value of England's business tourism market by 5% year on year by 2020. Objectives 1. To maximise England's strong and competitive brand values in marketing it as a business tourism destination. 2. To leverage England's expertise in medicine/science, academia and industry to gain competitive advantage. 3. To ensure all England's facilities, products and services continue to meet market needs to increase England’s competitive success. 4. To ensure the importance of business tourism maintains a high profile with public and private sector stakeholders. What is Business Tourism? Business tourism includes visitors participating in the following activities: Association/Charity/Institute/Society Events Governmental meetings & conferences Corporate Events – dinners, product launches, conferences, awards etc Incentive travel Corporate hospitality Exhibitions & trade shows Independent business travellers Why take action on Business Tourism? Conferences, meetings and other business events play a vital role in economic, professional and educational development in England by providing important opportunities to communicate, educate, motivate and network. England leads the world in specialist areas of innovation such as biotechnology, digital media, genetics and nano-technologies. It also plays a pivotal role in finance, insurance and business services as well as having globally admired expertise in creative industries. This specialist expertise enables England to develop conferences and meetings contributing £15 billion in economic impact in 2009, plus exhibitions and trade shows worth £7.4 billion and a further £1 billion each from incentive travel and corporate hospitality (Source:BVEP). Additionally, trade transacted at exhibitions and other business meetings is conservatively estimated to be worth over £80 billion.
    [Show full text]
  • The Greater Manchester Strategy for the Visitor Economy 2014 - 2020 Introduction
    The GreaTer ManchesTer sTraTeGy for The VisiTor econoMy 2014 - 2020 inTroducTion This strategy sets out the strategic direction for the visitor economy from 2014 through to 2020 and is the strategic framework for the whole of the Greater Manchester city-region: Bolton, Bury, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside, Trafford, and Wigan. The strategy has been developed through consultation with members and stakeholders of Marketing Manchester, in particular with input from the Manchester Visitor Economy Forum who will be responsible for monitoring delivery of the identified action areas and progress against the targets set. Albert Square, Manchester 2 The Greater Manchester strategy for the Visitor economy 2014 - 2020 Policy conTexT Holcombe Hill, Bury Exchange Square, Manchester The strategic direction of tourism in Greater Manchester is Four interdependent objectives have been identified to informed by the following national and sub-regional documents: address the opportunities and challenges for England’s visitor economy: • Britain Tourism Strategy. Delivering a Golden Legacy: a growth strategy for inbound tourism • To increase England’s share of global visitor markets 2012 - 2020 (VisitBritain) • To offer visitors compelling destinations • England: A Strategic Framework for Tourism • To champion a successful, thriving tourism industry 2010 - 2020 (VisitEngland) • To facilitate greater engagement between the • Greater Manchester Strategy 2013 - 2020 visitor and the experience Stronger Together Visit Manchester is a key
    [Show full text]
  • Hotels in Islington
    Hotels in Islington Prepared for: LB Islington 1 By RAMIDUS CONSULTING LIMITED Date: 18th January 2016 Hotels in Islington Contents Chapter Page Management Summary ii 1.0 Introduction 1 2.0 National trends 1 3.0 Tourism and hotel priorities in London & Islington 8 4.0 Tourism in London and Islington 15 5.0 Hotels in London and Islington 22 6.0 Conclusions 32 Figures 1 UK and overseas resident staying trips in England 2 2 Hotel rooms by establishment type 4 3 Hotel rooms built, 2003-12 4 4 Number of new build rooms, rebrands and refurbishments, 2003-12 5 5 New openings, 2003-12 5 6 Room occupancy rates in England and London 6 7 Volume and value of staying visitors to London 15 8 Purpose of trip to London 16 9 Share of oversea visitor trips, nights and spend by purpose of trip 16 10 Accommodation used 16 11 Airbnb listings in Islington 17 12 Map of Airbnb listings in Islington 18 13 Key attractions in London 20 14 Hotels in London, 2013 23 15 Current hotel development pipeline in Islington 25 16 Current estimates of visitor accommodation in Islington 26 17 Distribution of all types of accommodation in Islington 27 18 Visitor accommodation in Islington by capacity, December 2015 28 19 Visitor accommodation in Islington by category, December 2015 28 20 Average and total rooms in Islington by type, December 2015 29 21 Hotel/apart-hotel consents in Islington since 2001 29 22 Pipeline hotel projects in Islington 30 23 Pipeline apart-hotel projects in Islington 30 24 Location of pipeline projects in Islington 31 25 Community Infrastructure Levy rates in Islington 32 Annex 1 – Accommodation establishments in Islington 35 Annex 2 – Pipeline developments in Islington 38 Prepared for: LB Islington i By RAMIDUS CONSULTING LIMITED Date: 18th January 2016 Hotels in Islington Management Summary This report has been prepared as part of an Employment Land Study (ELS) for London Borough of Islington during July to December 2015.
    [Show full text]
  • (Public Pack)Agenda Document for Culture, Heritage and Libraries
    Public Document Pack Culture, Heritage and Libraries Committee Date: MONDAY, 28 OCTOBER 2013 Time: 11.30am Venue: COMMITTEE ROOMS, 2ND FLOOR, WEST WING, GUILDHALL Members: John Scott (Chairman) Robert Merrett Vivienne Littlechild (Deputy Sylvia Moys Chairman) Barbara Newman Christopher Boden Graham Packham Mark Boleat Alderman Dr Andrew Parmley Deputy Michael Cassidy Ann Pembroke Dennis Cotgrove Judith Pleasance Deputy Billy Dove Emma Price Deputy Anthony Eskenzi Deputy Gerald Pulman Kevin Everett Stephen Quilter Lucy Frew Deputy Richard Regan Ibthayhaj Gani Alderman William Russell Deputy the Revd Stephen Haines Deputy Dr Giles Shilson Brian Harris Mark Wheatley Tom Hoffman Alderman David Graves (Ex-Officio Wendy Hyde Member) Jamie Ingham Clark Deputy Catherine McGuinness (Ex- Deputy Alastair King Officio Member) Jeremy Mayhew Vacancy Enquiries: Matthew Pitt tel. no.: 020 7332 1425 [email protected] Lunch will be served in Guildhall Club at 1PM John Barradell Town Clerk and Chief Executive AGENDA Part 1 - Public Agenda 1. APOLOGIES 2. MEMBERS' DECLARATIONS UNDER THE CODE OF CONDUCT IN RESPECT OF ITEMS ON THE AGENDA 3. MINUTES To approve the public minutes of the meeting held on 1 July 2013. For Decision (Pages 1 - 6) 4. REPORT OF ACTION TAKEN BETWEEN MEETINGS Report of the Town Clerk. For Information (Pages 7 - 10) 5. GUILDHALL LIBRARY Presentation by the Head of Guildhall Library. For Information 6. CITY OF LONDON FESTIVAL - INTRODUCTION OF NEW DIRECTOR Verbal update by the Director of Culture, Heritage and Libraries. For Information 7. CITY OF LONDON FESTIVAL 2013 PROGRAMME Report of the Director of Culture, Heritage and Libraries. For Information (Pages 11 - 38) 8.
    [Show full text]
  • English Tourism Factsheet
    English Tourism factsheet An annual celebration of English tourism, English Tourism Week will take place from 22-31 May to highlight the importance, value and vast contribution the sector makes to the UK economy. We are honoured to have the patronage of HRH The Prince of Wales. Although the COVID-19 pandemic had a devastating impact on tourism in the UK and worldwide, continuing to affect both the domestic and international sectors, in 2019, tourism was one of England’s largest and most valuable industries. • £100.8bn was spent on tourism in England in 2019. This included 99m overnight domestic trips, 1.4bn domestic day trips and 36.1m inbound trips. • Pre-pandemic the industry supported 2.6m jobs in England. • Domestic tourism spend for Britain will reach just 67% of 2019 levels. • English destinations are a huge draw for overseas visits – in the first nine months of 2019 there were a record 12.6 million visits to English regions outside London. International visitors spent £6.25 billion across England’s regions during this period. • Domestic tourism in England is also driving growth and supporting jobs. In the first 11 months of 2019 there were 43 million domestic holiday trips in England, with these holidaymakers spending over £10 billion in the same period • Tourism delivers economic growth in every city, local authority, and region, benefitting local communities and the wider economy. Get involved in English Tourism Week The slogan this year is “Here for Tourism”. Visit EnglishTourismWeek.org to download the toolkit of assets to help you brand your activities and show you are here for tourism.
    [Show full text]
  • Tourism Industry Council Brexit Response Paper
    Tourism Industry Council Brexit Response Paper Tourism Industry Responses Collated for the Tourism Industry Council DECEMBER 2016 1 Contents 1. Introduction ............................................................................................................................... 3 2. Background ................................................................................................................................ 3 a. Value to the UK economy .......................................................................................................... 3 b. Links with Europe ...................................................................................................................... 3 3. Impacts ...................................................................................................................................... 5 3.1 DExEU Unit - Justice, Security and Migration: Employment .................................................. 5 a. Severe recruitment challenges to be compounded by Brexit ................................................ 5 b. Employment rights related to the UK’s outbound travel sector ............................................ 7 3.2 Visas and travel facilitation .................................................................................................... 8 a. Visa liberalisation/travel facilitation ...................................................................................... 8 b. EU ‘ESTA’ ..............................................................................................................................
    [Show full text]
  • London and Domestic Tourism
    London and Domestic Tourism London London has a population of 8.5 million, representing 16% of the total England population. Value to Domestic Tourism in England In 2014, there were 11.4 million domestic overnight trips to London, 12% of the total of all trips to England. £2.9 billion was spent on these trips, 16% of the England total. There were 274 million day trips to London, which represents a higher proportion of all England trips than overnight – one in five day trips (and almost a quarter of spend (24%) on day trips) in England is to London. London trips Total England London trips (as % of total) Domestic Overnight Trips Trips (millions) 92.61 11.38 12% Spend (£ millions) 18,085 2,889 16% Day Visits Trips (millions) 1,345 274 20% Spend (£ millions) 45,101 10,732 24% Trip Type Overnight Travel Compared to the national profile, a lower proportion of trips to London are for holidays (28% compared to 44%) and a higher proportion for business (29% vs. 15%). 2 in five trips (40%) are to visit friends and relatives, a similar proportion as for England as a whole. % of trips taken % of London Total England London trips by all trip takers trips taken All Overnight Trips (millions) 92.61 100% 11.38 100% All Holidays 40.74 44% 3.24 28% 1-3 night holidays 26.47 29% 2.70 24% 4+ night holidays 14.27 15% 0.55 5% Visiting Friends and Relatives 35.91 39% 4.56 40% Business Travel 13.55 15% 3.29 29% Day Trips Day trips in London are less likely to be for a general day out than elsewhere in the country, but going on a night out or going out for entertainment is more popular in London than nationwide.
    [Show full text]
  • Devon Tourism: the Story of the County's Economic Leviathan
    University of Plymouth PEARL https://pearl.plymouth.ac.uk Faculty of Science and Engineering School of Geography, Earth and Environmental Sciences Devon Tourism: the story of the county's economic leviathan Essex, SJ http://hdl.handle.net/10026.1/13075 Report and Transactions of the Devonshire Association for the Advancement of Science, Literature and the Arts All content in PEARL is protected by copyright law. Author manuscripts are made available in accordance with publisher policies. Please cite only the published version using the details provided on the item record or document. In the absence of an open licence (e.g. Creative Commons), permissions for further reuse of content should be sought from the publisher or author. 1 ESSEX, S. & BRAYSHAY, M. (2018) Devon Tourism: the story of the county’s economic leviathan, Transactions of the Devonshire Association, 150, 177-222. Devon Tourism: The Story of the County’s Economic Leviathan Stephen Essex, BA, PhD, FRGS, MHEA, MRTPI and Mark Brayshay, BA, PhD School of Geography, Earth and Environmental Sciences, University of Plymouth Over the past 149 volumes of these Transactions, fewer than half a dozen papers have focused directly on tourism in Devon. Given its key role in shaping the county’s history, landscape and infrastructure, and its contemporary social and economic character, such a dearth of studies is striking and contrasts with the burgeoning body of scholarly work on Devon tourism aired elsewhere. The aim of this paper is to offer a broad, benchmark review of the origins, historical growth and changing character, as well as the contemporary state and future prospects, of tourism in the county.
    [Show full text]
  • United Kingdom
    298 United Kingdom Tourism in the economy Tourism is a major part of the United Kingdom economy. In 2017, the Tourism Satellite Account estimated a direct contribution of GBP 59.7 billion in GVA, 3.2% of total GVA. Tourism is growing at a faster rate than the overall UK economy and an additional 9 million visitors are forecast by 2025. In 2015, 1.6 million jobs were directly attributable to tourism. When considering jobs in tourism-related industries, this figure rises to approximately 3 million, or one in ten of all jobs. Travel exports represented 12.2% of total service exports in 2018. In 2018, there were 37.9 million visits to the UK, a slight decrease on the record set in 2017, with related spending of GBP 22.9 billion. The top ten markets accounted for 63% of visits and 51% of spending. The top five markets by visitor volume were the United States, France, Germany, Ireland, and Spain. London receives half of all inbound visits to the United Kingdom, 19.1 million visits in 2018, with 18.8 million overnight stays outside of London. Scotland welcomed 3.5 million and Wales 941 000 visits. Northern Ireland received 2.8 million overnight trips from external visitors, including those from elsewhere in the United Kingdom. The overall volume of overnight domestic trips taken in Great Britain in 2018 decreased by 1.7% to 118.6 million, but related expenditure rose marginally by 1.1% to GBP 23.9 billion. Tourism governance and funding The Department for Digital, Culture, Media and Sport (DCMS) is the sponsoring body for tourism in the United Kingdom.
    [Show full text]
  • Tourism and Gastronomy
    Tourism and Gastronomy In recent years, a growing emphasis has been placed on tourism experiences and attractions related to food. In many cases eating out while on holiday includes the ‘consumption’ of a local heritage, comparable to what is experienced when visiting historical sites and museums. Despite this increasing attention, however, systematic research on the subject has been nearly absent. Tourism and Gastronomy addresses this by drawing together a group of international experts in order to develop a better understanding of the role, development and future of gastronomy and culinary heritage in tourism. Particular attention is paid to the relationship between the forces of globali- sation, localisation and the use of gastronomy and to food as a source of regional and national identity, and a source of economic development. The first part of the book discusses important issues in the relationship between tourism and gastronomy, introducing the themes important to the understanding of case studies. The second part presents a wide range of case studies of gastron- omy tourism development, featuring development programmes, marketing activities and networking between tourism and agriculture. The case studies, drawn from a range of countries, including Australia, New Zealand, Singapore, Spain, Portugal, Greece, Italy, Scotland and Wales, are used to explore further themes, including intellectual property and sustainability Students and researchers in the areas of tourism, heritage, hospitality, hotel management and catering will find this book an extremely valuable source of information. Anne-Mette Hjalager is an independent consultant and contract researcher based in the Science Park in Aarhus, Denmark. Over the past ten years she has worked intensively with and for the tourism industry and she has keenly pursued labour market and innovation issues.
    [Show full text]
  • United Kingdom
    II. OECD COUNTRIES PROFILES – UNITED KINGDOM United Kingdom Tourism in the economy Tourism is a major part of the United Kingdom economy. The Office for National Statistics (ONS) Tourism Satellite Account shows that in 2014 tourism directly contributed an estimated GBP 59.6 billion in gross value added (GVA), or around 4% of the total United Kingdom economy. Economic analysis by Deloitte in 2013 suggests that when indirect economic effects are included, GVA for 2014 could be as high as GBP 133.6 billion, or 9% of GDP. Tourism also makes a substantial contribution to employment. Employment in UK tourism industries increased at almost twice the rate (5.4% compared to 2.8%) of the non-tourism related industries between 2009 and 2013, from 2.7 million to 2.8 million jobs. Deloitte estimates that 3.2 million employees worked in tourism associated industries in 2014, equivalent to almost one in ten of jobs. Of this, 1.8 million jobs were estimated to be directly related to tourism. Data from the ONS show that 34.4 million visits were made to the United Kingdom in 2014 (5% increase on 2013), with a spend of GBP 21.8 billion (3% increase on 2013). The top five markets by volume were France, Germany, the United States, the Irish Republic and Spain. The top five by value were the United States, Germany, France, Australia and Spain. London received the largest number of overseas visitors with 17.4 million, while the rest of England received 14.2 million, Scotland 2.7 million and Wales 0.9 million.
    [Show full text]
  • Sustainable Tourism in England: a Framework for Action Meeting the Key Challenges
    Sustainable Tourism in England: A framework for action Meeting the key challenges improving March 2009 the quality of life for all Our aim is to improve the quality of life for all through cultural and sporting activities, support the pursuit of excellence, and champion the tourism, creative and leisure industries. Sustainable Tourism in England: A framework for action 3 Contents Foreword 4 Executive Summary 5 Introduction 8 1. Key Challenges 13 2. Climate Change and Tourism 24 3. Playing Your Part 27 4. National Indicators 30 Appendix A: Baseline data for indicators 33 Appendix B: A summary of the key challenges and indicators, and how they support policy and legislation 38 Appendix C: The 12 aims for sustainable tourism 41 Appendix D: Information sources for policy makers & businesses 43 Endnotes 47 4 Department for Culture, Media and Sport Foreword Dealing with the impact of climate change is one of the biggest challenges facing today’s world. Never has it been so important to make sure that everything we do is as sustainable as possible and tourism is no exception. That is why, in its tourism strategy for 2012, the British Government stressed the importance of building a more sustainable industry that works within environmental limits. It is also why we made a commitment to address the key sustainability challenges facing the industry and why we are determined to do so. The fact is that, although some tourism businesses have made great strides in tackling the green agenda, more need to do so and soon. This, I know, will not be easy in the difficult economic times we are going through.
    [Show full text]