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A ULI ADVISORY SERVICES PROGRAM REPORT Jackson Place and North Jackson Ward Richmond, Virginia Urban Land Institute $ Jackson Place and North Jackson Ward Richmond, Virginia Strategies for a Fractured Neighborhood March 21–24, 2006 An Advisory Services Program Report ULI–the Urban Land Institute 1025 Thomas Jefferson Street, N.W. Suite 500 West Washington, D.C. 20007-5201 About ULI–the Urban Land Institute LI–the Urban Land Institute is a non- sented include developers, builders, property profit research and education organiza- owners, investors, architects, public officials, plan- tion that promotes responsible leadership ners, real estate brokers, appraisers, attorneys, U in the use of land in order to enhance the engineers, financiers, academics, students, and li- total environment. brarians. ULI relies heavily on the experience of its members. It is through member involvement The Institute maintains a membership represent- and information resources that ULI has been able ing a broad spectrum of interests and sponsors a to set standards of excellence in development wide variety of educational programs and forums practice. The Institute has long been recognized to encourage an open exchange of ideas and shar- as one of America’s most respected and widely ing of experience. ULI initiates research that an- quoted sources of objective information on urban ticipates emerging land use trends and issues and planning, growth, and development. proposes creative solutions based on that re- search; provides advisory services; and publishes This Advisory Services panel report is intended a wide variety of materials to disseminate infor- to further the objectives of the Institute and to mation on land use and development. make authoritative information generally avail- able to those seeking knowledge in the field of Established in 1936, the Institute today has more urban land use. than 32,500 members from 88 countries, repre- senting the entire spectrum of the land use and Richard M. Rosan development disciplines. Professionals repre- President ©2006 by ULI–the Urban Land Institute 1025 Thomas Jefferson Street, N.W. Suite 500 West Washington, D.C. 20007-5201 All rights reserved. Reproduction or use of the whole or any part of the contents without written permission of the copy- right holder is prohibited. 2 An Advisory Services Program Report About ULI Advisory Services he goal of ULI’s Advisory Services Program provide recommendations in a compressed amount is to bring the finest expertise in the real of time. estate field to bear on complex land use plan- T ning and development projects, programs, A major strength of the program is ULI’s unique and policies. Since 1947, this program has assem- ability to draw on the knowledge and expertise of bled well over 400 ULI-member teams to help its members, including land developers and own- sponsors find creative, practical solutions for ers, public officials, academicians, representatives issues such as downtown redevelopment, land of financial institutions, and others. In fulfillment management strategies, evaluation of develop- of the mission of the Urban Land Institute, this ment potential, growth management, community Advisory Services program report is intended to revitalization, brownfields redevelopment, mili- provide objective advice that will promote the re- tary base reuse, provision of low-cost and afford- sponsible use of land to enhance the environment. able housing, and asset management strategies, among other matters. A wide variety of public, ULI Program Staff private, and nonprofit organizations have con- Rachelle L. Levitt tracted for ULI’s Advisory Services. Executive Vice President, Information Group Each panel team is composed of highly qualified Mary Beth Corrigan professionals who volunteer their time to ULI. Vice President, Advisory Services and They are chosen for their knowledge of the panel Policy Programs topic and screened to ensure their objectivity. ULI’s interdisciplinary panel teams provide a Thomas W. Eitler holistic look at development problems. A re- Director, Advisory Services spected ULI member who has previous panel Nicholas Gabel experience chairs each panel. Associate, Advisory Services The agenda for a panel assignment is intensive. It Carmen McCormick includes an in-depth briefing composed of a tour of Panel Coordinator, Advisory Services the site and meetings with sponsor representa- tives; interviews of key people within the commu- Yvonne Stanton nity; and a day of formulating recommendations. Administrative Assistant On the final day on site, the panel makes an oral Nancy H. Stewart presentation of its findings and conclusions to the Director, Book Program sponsor. At the request of the sponsor, a written report is prepared and published. Laura Glassman, Publications Professionals LLC Manuscript Editor Because the sponsoring entities are responsible for significant preparation before the panel’s visit, Betsy VanBuskirk including sending extensive briefing materials to Art Director each member and arranging for the panel to meet with key local community members and stake- Martha Loomis holders in the project under consideration, partici- Desktop Publishing Specialist/Graphics pants in ULI’s panel assignments are able to make Craig Chapman accurate assessments of a sponsor’s issues and to Director, Publishing Operations Richmond, Virginia, March 21–24, 2006 3 Acknowledgments n behalf of the Urban Land Institute, the City Administrator William E. Harrell, and the panel would like to thank the Richmond entire city of Richmond for their input to this Redevelopment and Housing Authority panel report. The panel would like also to thank O (RRHA) for inviting it to assist in the rede- the staff of the Virginia BioTechnology Research velopment efforts for Jackson Place and North Park for their contributions and for the use of Jackson Ward. The panel would especially like to their meeting facilities. Finally, the panel would thank the board of directors for its personal in- like to thank the more than 40 community mem- volvement in this undertaking, including Chair- bers—including government officials, residents, man Charles Peters and Commissioners Brian business leaders, neighborhood organizations, and Jackson, J. Russel Parker, Marilyn Olds, Elliot property owners—who volunteered their time, Harrigan, and George E. Smith. Special thanks go thoughts, and experiences during the interview to the staff of RRHA, including Executive Direc- process. Their insights provided valuable infor- tor Sheila Hill-Christian, Anthony Scott, Lee mation that was critical to the completion of the Householder, and Eric Leabough. Special thanks panel’s recommendations. are also extended to Mayor L. Douglas Wilder, 4 An Advisory Services Program Report Contents ULI Panel and Project Staff 6 Introduction 7 Development Strategy 9 Planning and Design 11 Implementation 14 Conclusion 18 About the Panel 19 Richmond, Virginia, March 21–24, 2006 5 ULI Panel and Project Staff Panel Chair ULI Project Staff Alex J. Rose Mary Beth Corrigan Vice President Vice President, Advisory Services Continental Development Corporation El Segundo, California Thomas W. Eitler Director, Advisory Services Panel Members Charles A. Long President Charles A. Long Properties Berkeley, California Morey Bean Partner Colorado Architecture Partnership Colorado Springs, Colorado 6 An Advisory Services Program Report Introduction he city of Richmond is the capital of the largest and most historic centers for African commonwealth of Virginia and one of the American culture in the United States. It was the most diverse and historically rich cities in center of African American–owned businesses, T the United States. Founded in 1737, the city banks, fraternal orders, and other social institu- became the seat of Virginia government during tions. Jackson Ward’s famed 2nd Street (referred the Revolutionary War and was officially desig- to as the Deuce) hosted many entertainment ac- nated the capital in 1782. tivities and venues. Performers such as Ella Fitzgerald, Bill Robinson, and Duke Ellington Richmond has been the center of commerce and played here at the Hippodrome, winning the culture for the state and the region since its ward the title of “Harlem of the South.” founding. The city was largely destroyed during the Civil War but was rebuilt and continued as a Today, the district contains one of the largest con- center for commerce, transportation, education, centrations of pre–Civil War houses in Richmond. and the arts throughout the 19th and 20th cen- These houses represent a wide variety of styles turies. The current population of Richmond is ap- that include Greek Revival, Italianate, Roman- proximately 197,000. Major employers include the esque, and Second Empire. Jackson Ward’s or- state government, Virginia Commonwealth Uni- nate cast-iron porches are second only to those versity and Hospital system, and numerous finan- of New Orleans. cial and corporate headquarters operations. The Panel’s Assignment The two specific locations that are the subject of this panel, Jackson Place and North Jackson The Richmond Redevelopment and Housing Au- Ward, are part of the larger Jackson Ward, located thority (RRHA) asked ULI to convene a panel to in north downtown. Jackson Ward is one of the help it develop a strategy for two specific sites. Location map. PENNSYLVANIA MARYLAND NEW J OHIO Delaware Bay WEST VIRGINIA 66 Washington D.C. DELAWARE 81 C H E 95 S A P E 64 64 A K E KENTUCKY 295 B A Richmond Y VIRGINIA 64 295 85 Newport News ATLANTIC OCEAN 81 77 95 Norfolk TENNESSEE NORTH CAROLINA Richmond, Virginia, March 21–24, 2006 7 B E R S L W A T E Y S H N O T T E IR A A E T M V N E O 64 M W B HIL RO L ST OK RD CCALHOUNAL 95 NORTH JACKSON T 1 S T WARD S T T 1 S W S N D CHARITY S S N T J E 2 S M E F N T A EDE R SST JOHN ST J RAL ICH T ST MO S ND -PE TER SBU T RG TPK S E E H BA T KER 4 E D ST UVA N L ST 64 Downtown Richmond.

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