an annual publication of

NEWS HIGHLIGHTS OF 2017

KDN: PP 10435/04/2013 (032319)

Back to School DSAM Annual Dinner 2017 IN THIS ISSUE... September 8, 2017

Korea MICE Familiarisation Trip p9

The DSAM Annual Dinner 2017 themed “Back to School” had more than 600 “students” dressed in their respective school uniforms or uniformed bodies in ASEAN DSAs Presidents attendance. Working Committee p11

WFDSA World Congress 2017 p14 ... AND MORE! (continued on page 10) From the President’s Desk

ime really flies when we are having fun. It’s coming Over the years DSAM Members were able to benefit from the to a year since my appointment as the President of formation of the ASEAN DSAs Presidents Working Committee TDSAM and since then the Board and I have had a great initiated by DSAM back in 2012. We assisted many Members time and the honour of continuing to serve our members in with their expansion in the ASEAN Countries. Two meetings upholding the good name of the Direct Selling industry in were held in Bangkok (July) and Manila (November) in Malaysia and beyond. 2017. The commitment shown by the ASEAN DSAs Working Committee brought greater co-operation, understanding The precedent set by the Immediate Past President Frederick and friendship not only among the ASEAN DSAs but the Ng of visiting each and every member at least once is Government of the respective countries as well when they being continued to foster better friendship and more open were invited as guests to the meeting. This brought greater communications. credibility of the host country DSA and better recognition by the Government when they realise how closely the DSAs of It has been an exciting and progressive year for DSAM ASEAN work together to share information. and the industry as a whole. DSAM would like to thank the Ministry of Domestic Trade, Co-operatives and Consumerism The highlight of 2018 is definitely the 40th Anniversary in making it compulsory for all Direct Selling License holders celebration of DSAM. We urge you come out in full force to to join a Direct Selling Association. This is big step on the join in the celebrations as our Association can only be as part of MDTCC towards self-regulation in-line with the Direct strong as your participation. A charity event is planned to give Selling Blue Print 2012 – 2020. This is a big endorsement on back to the people what they have given us all these years. the part of the Government in demonstrating their trust and There will be a Convention as well as a Gala dinner to top off confidence in DSAM on our capability and professionalism to the celebration to be held on 26 September in the Mandarin self-regulate our Members. In a way we are being recognized Oriental Hotel in Kuala Lumpur. The Chairman of the WFDSA as the de facto leader and voice of the Direct Selling industry has also confirmed his participation in celebrating this not only in Malaysia but in ASEAN. auspicious occasion with us.

In battling our biggest enemy of our industry, DSAM initiated After 40 years of promoting ethical Direct Selling and the forming of the Ethics Council Malaysia (ECM) in March upholding the industry both locally and abroad, it is befitting of 2017. One of the fundamental roles of ECM is to provide that DSAM’s progress, commitment and contributions the public an avenue to lodge complaints and to obtain be recognized by the World Federation of Direct Selling awareness on illegal schemes. Besides that ECM also Associations (WFDSA). In 2017 DSAM was recognized with aims to educate the public on how to identify illegal scams the highest award of Platinum Standard by WFDSA in 2017. that masquerade under Direct Selling as a tool. The close The Platinum Standard award is only shared by five other collaboration between ECM Council Members has and will Direct Selling Associations globally. The Association will continue to benefit members of the public in highlighting the continue to progress and maintain this global recognition. scourge of illegal scams in the country. With this, DSAM is committed to progress beyond 40 years Since its initiation two years ago, one of the many DSAM while enhancing the Direct Selling industry and enriching our initiatives to gather Members together for the purpose Members along the way. of networking, sharing of ideas, issues and solutions in an in-formal environment is the CEO Luncheon. Held Thank you and see you at our 40th Anniversary Celebrations. quarterly, CEOs also get to hear from industry experts and guest speakers share on interesting subjects ranging from managing unauthorized online sales by distributors to big data analysis and personality profiling. The CEO luncheons have a participation rate of over 70% by member companies Tan Chong Guan and growing. The CEOs luncheon will continue in 2018. President of DSAM Reaching Out to the Media MEDIA DSAM has been in close co-operation with various main stream media in efforts to provide information for the RELATIONS general public to distinguish the differences between illegal schemes and direct selling. The fundamentals that DSAM continue to stress is that Direct Selling is not “MLM”, as the latter is merely one of the many marketing plans used by many industries including illegal schemes. ln addition, income earned in Direct Selling is primarily through the sale of products and never through recruitment. Direct Selling will not ask for investments or buying of positions.

Press Conference 0n Bank Negara’s Alert List July 19,2017

Ethics Council Malaysia (ECM), DSAM, MCA Public Services & Complaints Department (MCAPSCD), and the Malaysian Crime Prevention Foundation held a joint press conference on July 19. The press conference was to highlight Bank Negara’s updated Alert List of known companies and websites which are allegedly not authorised or approved under the relevant laws and regulations administered by the central bank. Members of the public were urged not to fall prey on the illegal schemes offered by unauthorised / approved companies. Since the beginning of this year, ECM and MCAPSCD have received reports (Seated 3rd from left) Datuk Sen Michael Chong (MCAPSCD) from 10 victims of these illegal schemes. Their losses and Datuk Tan Chong Guan (DSAM President and Chairman of ECM). amount to more than RM4.3 million.

3 EVENT SPOTLIGHT

Courtesy Visits In 2017, DSAM Board Members visited 11 Member Companies.

These visits brought positive

BOARD BOARD MEMBER VISITS response and fostered closer relationship among Members. Chini Enterprise (M) Sdn Cosway (M) Sdn Bhd (L to R): Teh Hooi Kuan (Account Supervisor), Adila (Secretary), (L to R): Noel Alfred Paul (Senior Manager-Legal), Lok Hong Choon (Admin Supervisor), Khor Lee Fan (DSAM Board), Liang Sook Sook (COO), Frederick Ng (DSAM Board), Winston Chen (DSAM Board), Frederick Ng (DSAM Board), Winson Gene Ong (GM), Khor Lee Fan (DSAM Board). Winston Chen (DSAM Board).

Nefful (Malaysia) Sdn Bhd CNI Enterprise (M) Sdn Bhd Edmark International (L to R): Moon Lim (Admin Manager), Harvinder Singh (Store DSAM Board with Sam Cheong (2nd from left), (L to R): DSAM Board with Yeoh Choo Huat (GM) (2nd from left), & IT Manager), Frederick Ng (DSAM Board), Khor Lee Fan Chairman, CNI Enterprise (M) Sdn Bhd. Ngoh Choo Yeow (Chief Finance Officer), Hee Yeat Ling (MD). (DSAM Board), Winston Chen (DSAM Board).

Infinitus International (Malaysia) Sdn Bhd Univera Malaysia Sdn Bhd Fitline (M) Sdn Bhd DSAM Board with Dominique Ng, DSAM Board with Patrick Chuah, DSAM Board with CK Yung, Director (2nd from left) General Manager (3rd from left). Marketing Manager (3rd from left). and Paul Yung, CEO.

K-Link International Sdn Bhd Agape Superior Living Sdn Bhd Home Direct Shopping Sdn Bhd (L to R): Datuk Tan Chong Guan (DSAM Board), (L to R): Tham Yoke Lan (DSAM Board), (L to R): Dato’ Shaharudin Ariffin (Director, HDS) (3rd from left), Dato’ Darren Goh (Group MD, K-Link), Dato’ Sri Dr How Kok Choong (Global President, Agape), Datuk Tan Chong Guan (DSAM Board), Winston Chen (DSAM Board),Tham Yoke Lan (DSAM Board). Datuk Tan Chong Guan (DSAM Board), Winston Chen (DSAM Board). Winston Chen (DSAM Board), Tham Yoke Lan (DSAM Board). 4 EVENT Training & Talks SPOTLIGHT

Briefing on Price Control & Anti-Profiteering Regulations 2016 May 18, 2017

DSAM organised a half-day session on the new regulations governing unreasonable high profits for DSAM Members which was conducted by Guna Selan AS Marian, Section Head of the Price Control & Anti-Profiteering Unit, Enforcement Division from the Ministry of Domestic Trade, Co-operatives and Consumerism, assisted by Senior Assistant Directors Faizah Othman and Nor Hafizah Haron. This session was aimed at providing the members with an overview of the new regulations, a run-through of the formulations used, and the implications of the new regulations for the Direct Selling industry.

This regulation was gazetted on December 22, 2016 and enforced January 1, 2017. There was a six months grace period for compliance while the guidelines were being finalised. Briefing on Company Act 2016 September 19, 2017

DSAM, together with Wong & Partners held a briefing on the new Companies Act 2016. It was attended by more than 70 participants. Among the topics that were presented were Summary and Overview of the new Act, Compliance for Direct Selling companies especially in Directors’ Duties and Obligations. The half-day session ended with a Q&A Session.

Companies Act 2016 has been implemented in stages from January 31, 2017. This new

Act repeals the Companies Act 1965. Companies Commission of Malaysia (SSM) has advised owners and head of companies to take into account of the changes in the Act when reviewing, formulating or implementing policies and procedures which may affect companies when dealing with ministries and government agencies.

5 EVENT SPOTLIGHT CEOs Luncheon February 2017 The first CEOs Luncheon for 2017 was held on February 16. This event was also to celebrate Chinese New Year. Over 70 CEOs, company owners and top management were present plus invited guests from the Ministry of Domestic Trade, Co-operatives and Consumerism, Zulkifli Yaacob (Head of Direct Selling Unit), and Ridzuan Khamis (Senior Assistant Director, Operations Unit, Enforcement).

The format for this luncheon differs from previous. Instead of having a main speaker, a forum on prevailing topic, “Direct Selling and the Online e-Commerce Marketplace” was held instead. The panels for this forum consists of Khairuddin Yahya (DSAM Board Member, presenting a Direct Selling perspective), Andre Gan (Managing Partner Bernard Lee (right) from 11Street speaking of Wong & Partners, presenting a legal perspective) and Bernard Lee during the forum. (Senior Manager, 11Street presenting an e-commerce perspective). The content of the forum focused on unauthorised sale of our Members’ products and the consequences. On this matter, 11Street has agreed to work with DSAM Members to find a mutually beneficial solution.

Proceeding after the forum, was a short presentation by Gold Coast Business Events, Australia, offering their city and attractions as an option for our Members’ next incentive trips.

July 2017 The second CEOs Luncheon Talk for 2017 held on July 20 was attended by more by David Wong entitled than 70 CEOs and top management of Member companies. The purpose of the “Re-imaging the Digital CEOs Luncheon is to foster closer relationship and networking. It also provides Era”. With more than an insight of the positive progress in other industries and relevant areas in which 30 years experience in DSAM Members could emulate. The highlight of this luncheon was the presentation the Digital and Logistics industries, David explored the progress made within the Digital age, how it shaped businesses today and the latest offerings available.

Later, Club Med made a presentation of their highly acclaimed resorts as an option for DSAM Members when planning incentive trips.

6 EVENT SPOTLIGHT

December 2017 The CEOs Christmas Luncheon was held on December 7, 2017 at the Ritz-Carlton, Kuala Lumpur. This event was attended by more than 70 CEOs and company leaders. Korea Tourism Organization (KTO) sponsored the event.

DSAM VP David Cheong presenting Lee Young Geun, MD of KTO Tung presenting his topic during the a token of appreciation for the luncheon. sponsorship.

During the luncheon, Tung Saik Leng, an award winning Financial Planner, author, lecturer and Consultant in the area of Financial Services presented “Lessons from best practices in Financial Services”. In this thought provoking session, Tung described the Financial Services’ successes and failures over the years.

Ethics Council Malaysia Launched March 21, 2017 Ethics Council Malaysia (ECM), an initiative of DSAM was launched on March 21 by the Minister of Domestic Trade, Cooperatives and Consumerism Dato’ Seri Hamzah Zainudin. The role of ECM is to form a united front against pyramid schemes, illegal investment schemes and all other illegal schemes. ECM functions by collaborating information on suspected illegal schemes, deliberating if these schemes are legitimate, and disseminating the information to law enforcers for their immediate actions plus warning the public of such illegal activities. ECM is chaired by DSAM Vice President Datuk Tan Chong Guan and consists of representatives from the following;

• Direct Selling Association of Malaysia (DSAM) • Domestic Trade Division and Enforcement Division of MDTCC • Intelligence and Operations Unit, Royal Malaysia Police • MCA Public Services and Complaints Department • Federation of Chinese Associations Malaysia (Huazong) • Wong & Partners, a member firm of Baker & McKenzie International

7 EVENT SPOTLIGHT Annual General Meeting and CEO’s Meeting May 31, 2017

DSAM’s annual general meeting (AGM) 2017 was held on May 31. The meeting begun with the Treasurer’s Report presented by Khor Lee Fan. This was followed by the presentation of the Board Report by the Honorary Secretary David Cheong.

Zulkifli Yaacob on guidelines and conditions. Tan Chye Hor on compliance visits. The DSAM’s Independent Secretariat then announced the nine nominees for the Board positions for the 2017-2019 term. As there were no contests for these positions, the nine nominees were duly elected as the new office bearers.

The CEOs Meeting was held after the meeting Zulkifli presented the AGM, which was also attended a session on Direct Selling by DSAM’s invited guest, the Head Guidelines & Conditions, while Tan of Direct Selling Unit in the Ministry presented on procedures taken of Domestic Trade, Co-operatives during enforcement compliance and Consumerism (MDTCC) Zulkifli visits. The meeting concluded with Yaacob, and Head for Direct Selling updates on Ethics Council Malaysia & Franchise, Enforcement Division and DSAM’s events for the rest of DSAM Board 2017-2019. of MDTCC, Tan Chye Hor. During the year. 8 EVENT DSAM’s Code Administrator Tan Sri Dr Sulaiman Mahbob SPOTLIGHT Code Administrator conducted compliance visits to three randomly selected DSAM members. The companies visited were N.Z. New Image, Max Conducts Compliance Visits Health & Sami Direct In all the companies, Sulaiman found that April 2017 the DSAM Code of Conduct were stringently upheld.

N.Z. New Image Max Health Sami Direct Forum on Money Games July 9, 2017

DSAM, Ethics Council of Malaysia (ECM) and MCA National Youth Legal Bureau participated in a forum entitled “Money Games” on July 9. This forum held in Seremban, was The organising committee and 21 NGOs and associations supporting the forum. organised by the Negeri Sembilan Hakka Association Youth Division and supported by an opportunity to raise or clarify 21 associations and NGOs. questions pertaining to such illegal schemes. Participation in the forum The purpose of the forum was to provide an is one of the ongoing activities by insight on the operations of illegal “money DSAM President Datuk Tan DSAM and ECM to educate the Chong Guan and Ethics Council games”, highlight facts on these unsustainable Malaysia Member David Cheong public on the dangers and pitfalls illegal schemes and provide the attendees at the forum. of these illegal schemes. Korea MICE Familiarisation Trip December 17-23, 2017

The Korea Tourism Organization (KTO) invited the DSAM Board and Sub-Committee Members on a familiarisation trip to Korea from December 17 to 23, 2017. The delegation comprised of representatives from 12 companies, visit various MICE sites in Incheon, Seoul and Jeju. The purpose of the familiarisation Direct Selling companies hosting was to introduce venues in events in Korea. During this Korea for the purpose of holding trip, DSAM also paid a courtesy regional meetings, incentive trips, visit to the Korea Direct Selling conferences and exhibitions. Association (KDSA) and the KTO provided a preview of a few Korea Special Sales Financial Co- activities that could be of interest to operative Association (KOSSA). 9 EVENT SPOTLIGHT DSAM Annual Dinner 2017 (continued from front page)

The fun-filled evening kicked off with the DSAM Board and invited guest including Dato’ Seri Michael Chong, leading the singing of the National Anthem in the “school assembly”.

Among the activities for the night include a performance by stand- up comedian Kuah JenHan and performances by Member Companies in the “DSAM Got Talent” contest. There were also numerous lucky draws and a special prize for the best-costumed table.

10 EVENT SPOTLIGHT ASEAN DSAs Presidents Working Committee (ADPWC) In Bangkok July 5, 2017 The 8th ASEAN DSAs Presidents Meeting was held in Bangkok on July 5. It was attended by Presidents and the Direct Selling Association (DSA) representatives from Malaysia, Thailand, Singapore, Philippines, Indonesia and Vietnam. The Secretary General of the Office of Consumer Protection Board Thailand, Pol Maj General Prasit Chalermvuthisak and his team were the DSAM President Thai DSA President Suchada Datuk Tan Chong Guan presenting. Theeravachirakul addressing the meeting. special invited guest. During the meeting, the ASEAN DSAs briefed Prasit on the progress of the Direct Selling industry in their respective countries. Prasit expressed his appreciation for the briefing and found many useful positive points.

Tram Ha, President of the AmCham Vietnam Direct Selling Committee later briefed the meeting on the progress of the amendments to the Decree on Direct Selling in Vietnam. She also presented the entry procedures for ASEAN DSAs member companies planning to venture into Vietnam. Major General Prasit with ASEAN DSAs Presidents and representatives.

In Manila November 16, 2017 The ninth meeting of the ADPWC was held in Manila, Philippines on November 16, 2017. This meeting was attended by representatives from the DSAs of Malaysia, Thailand, Singapore, Indonesia, and host, the Philippines. Teodoro Pascua, Head of Consumer Protection Group and the Undersecretary of the Department of Trade and Industry (DTI), Philippines was the special invited guest.

Pascua was briefed by the respective countries on the progress of Direct Selling in each country and

Major General Prasit with ASEAN DSAs Presidents and representatives. the containment of illegal and pyramid schemes.

Later, Thailand presented the updates of the latest amendments to their Direct Selling laws and a brief overview of the recently concluded WFDSA World Congress in Paris.

The meeting also congratulated Thai DSA for being chosen as the host of the 2020 WFDSA DSAM President, Datuk Tan The ASEAN DSAs Presidents Meeting Chong Guan briefing the in session. World Congress. meeting on the progress of Direct Selling in Malaysia. 11 Meeting with Vietnam’s Ministry of Industry & Trade GOVERNMENT RELATIONS January 9, 2017 DSAM participated in the World Federation of Direct Selling Association’s (WFDSA) delegation meeting with Trinh Anh Tuan, Vice Head of Vietnam Monopoly Authority in the Vietnam’s Ministry of Industry and Trade (MOIT). The meeting was to present WFDSA and AmCham Vietnam Direct Selling Committee’s (AVDSC) feedback on the proposed amendment to Decree 42 on the Management of Multi-Level Marketing.

(L to R): Amway Vietnam, Lawrence Cheah (DSAM), Carey Justice (Amway US), The main points that were brought to the MOIT’s Pontus Andreasson (WFDSA), Trinh Tuan Ahn (MOIT), Tamuna Gabilaia (WFDSA), attention were the 15% commission required to be Kim Drabik (WFDSA), Alfonso Franco (US DSA), Tram Ha (AVDSC), paid on all sales; company IT servers must be based Russin & Vecchi (AVDSC). in Vietnam; legal representation of Direct Selling any meetings consisting of 10 people or more. MOIT companies in every province in Vietnam; eight hours would take the proposals forwarded by WFDSA during of training before starting any sales; and notification of the meeting before finalising the Decree. Briefing UMFCCI Distributive Trade’s June 2017 Steering Committee DSAM is currently Workshop working together with Direct Selling companies September 2017 in Myanmar on the formation of the Direct Selling Association of Myanmar (DSAMR). As required by local regulations, trade associations in Myanmar reports to the Union of Myanmar Federation of Chambers of Commerce (UMFCCI).

In the first step towards the formation of DSAMR, a half- day workshop on Direct Selling was recently organised by the working committee of the founding members.

The purpose of the workshop was to brief UMFCCI on the fundamentals of Direct Selling; As a member of the Ministry of Domestic Trade, Co- how to differentiate operative and Consumerism’s Distributive Trade an illegal scheme Steering Committee, DSAM participated in a recent and the important workshop with the objective of enhancing the sector’s roles that a Direct contribution to the nation’s economy through dynamic, Selling Association play in each country. comprehensive and integrated developments.

The event was attended by Members of UMFCCI The findings of the workshop shall be forwarded to (trade associations) and Direct Selling companies. MDTCC’s Secretary General to chart the progress for At the end of the event, Vice President Dr. Myo this sector. The goal of this Committee is to effectively Thet gave UMFCCI’s blessing on the formation of monitor and develop the sector. DSAM represents the DSAMR. nation’s Direct Selling industry. 12 World Federation of Direct Selling Associations

Platinum Ranking for DSAM WFDSA UPDATES DSAM is pleased to announce that the World Federation of Direct Selling Association (WFDSA) has ranked our Association as Platinum for 2017! This is the highest performance standard to be accorded by WFDSA and we share this accolade with only five other Direct Selling Associations (DSAs) - New Zealand, Australia, France, United States and Colombia. The performance standards in the form of Bronze, Silver, Gold and Platinum was developed by WFDSA for the Member DSAs of 62 countries and the European Direct Selling Association (SELDIA). The purpose is to benchmark the current operating and organisational characteristics among all DSAs globally and an effort to strengthen and achieve excellence in association management. Middle East Direct Selling Forum March 26, 2017 DSAM participated in the Middle East Direct Selling Forum which was held in Dubai, United Arab Emirates on March 28. Organised by the Direct Selling Association of the United Arab Emirates (UAE), participants at this event include members of Direct Selling companies, government officials, the World Federation of Direct Selling Associations (WFDSA) and various Direct Selling Associations from the Asia Pacific region. Among the forums that DSAM was involved in, included “International Experiences in Direct Selling” and “Legal, Social, Economic, Cultural and Political Challenges for Direct Selling”. The one-day event also saw the attendance of Malaysian Direct Selling companies namely DXN, Edmark and QNet. Asia-Pacific APP Seminar WFDSA Secretaries Seminar 2017 March 29-30, 2017 June 4, 2017 3-Year Compound Retail Sales Year-Over-Year Annual Growth Rate 2016 (2016 Constant Change 2013-2016 Direct Rank Country USD Millions) (2016 Constant USD) (2016 Constant USD) Sellers

1 United States USD 35,540 -1.6% 2.8% 20,500,000

2 China 33,888 1.9% 12.9% Unknown

3 Korea 13,862 3.8% 6.7% 6,973,000

4 Germany 15,878 4.3% 5.2% 865,883

5 Japan 15,305 -6.2% -1.6% 3,112,000

6 Brazil 8,689 -0.1% -0.3% 4,335,834

7 Mexico 5,855 3.7% 1.7% 2,600,000

8 Malaysia 4,819 1.2% 6.6% 4,000,000

9 France 4,568 -0.7% 0.9% 671,920

The WFDSA held its annual Asia Pacific Association 10 United Kingdom 3,845 7.5% 10.1% 575,000

Performance Programme (APP) Seminar in Dubai, UAE Global Total USD 182,556 1.9% 5.2% 107,337,983 on March 29-30, 2017. The meeting was attended by ten Direct Selling Associations within region, WFDSA WFDSA held the Secretaries Seminar 2017 in Executives and Guests. The various purposes of the Orlando, US on June 4. The purpose for this Seminar seminar include assisting Direct Selling Associations was to provide a forum for Direct Selling Association (DSAs) in better managing their associations while (DSA) staff to exchange information on best practices improving the value of services they can deliver to in association management and to build leadership members. The seminar also provided a forum for skills. It was an opportunity to update the DSAs on the DSAs to exchange information on best practices in latest developments in the industry. association management and to learn from each other. Among the highlights of the meeting was the report of On the second day, participants of the seminar paid the Direct Selling Business Results for 2016. In term a visit to DSAM Member Company, DXN in order of Sales Turnover, Malaysia has moved upwards to have a better understanding of the operations of in the global ranking to 8th position worldwide and Direct Selling companies in UAE. retained 4th position in Asia Pacific.

13 WFDSA Board of Delegates Meeting 2017 September 30, 2017 WFDSA UPDATES DSAM attended the WFDSA Board Meeting in Paris, France more than 28 Direct Selling Associations on September 30, 2017. WFDSA Chairman Doug DeVos, who (DSAs) worldwide. The meeting proceeded is also President of Amway, welcomed the delegates from with the approval of the last minutes, introduction of the incoming Secretary, WFDSA Operating Group and Association Advisory Council Members. Brief reports of key initiatives from each Committee were presented. Later on, present DSAs gave a brief report on their status and proceeded to vote for the venue of the World Congress 2020. DeVos later passed on the WFDSA Chairmanship to Magnus Brannstrom, who is the CEO of Oriflame. Brannstrom will lead WFDSA for the next three years. He was the Vice Chairman of WFDSA and also held the position of Chairman of the European Direct Selling Association (SELDIA). WFDSA World Congress 2017 October 2-3, 2017

The World Federation of Direct Selling Associations (WFDSA) World Congress 2017 was held in Paris on October 2-3. This triennial event with the theme “Own the Future” was attended more than 500 participants from 52 countries. WFDSA Chairman Doug DeVos of officially launched the 15th World Congress.

Among the highlights of the congress were the;

• Keynote address by Bertrand Piccard, the first man to fly around the world in a solar-powered plane. Piccard gave his insights on positively achieving our goals and journeys through life; • Presentation on the global state of Direct Selling by WFDSA Executive Director, Tamuna Gabilaia; The congress came to a finale at the Gala and Awards • Roundtable discussion with the title “Own the Future” Dinner at Chateau de Versailles. During the awards moderated by DeVos with panel members made up of several industry leaders; ceremony, DSAM attained the 2nd placing in the DSA • The positive outlook of Direct Selling by in-coming Innovation Programme Awards for the formation of Ethics WFDSA Chairman, Magnus Brannstrom of Oriflame; Council Malaysia. • Eight workshops providing more insight on the Direct Selling industry.

DeVos launching the Brannstrom on the positve The next WFDSA World Congress will be held in Bangkok, World Congress 2017. outlook of Direct Selling. Thailand in 2020.

14 NEW MEMBERS

Agape Superior Living Edmark (Malaysia) Sdn Bhd Immeri Sdn Bhd Natural Health Farm Siang Hin Network Sdn Bhd Sdn Bhd Marketing (M) Sdn Bhd www.edmarker.com www.immeri.my www.grandsun.com.tw www.agapeatp.com www.nhf.com.my

Asia Business Elowater Malaysia Sdn Bhd Just Essentials Sdn Bhd NHTC Wellness Products Singer (Malaysia) Community Sdn Bhd Malaysia Sdn Bhd Sdn Bhd https://myhyfluxshop.com www.just.com.my www.asiabiz.my https://malaysia-en.nhtglobal.com www.singer.com.my

Atomy Malaysia Sdn Bhd Fitline (M) Sdn Bhd KZI Global Sdn Bhd I-Linkage Sdn Bhd Sunrider International (Malaysia) Sdn Bhd www.atomy.com/my www.pm-international.com www.exfuze.com www.nutric.com www.sunrider.com

BE International Marketing Forlife Research Sdn Bhd Longrich Bioscience (M) Ortus Expert Synergy Worldwilde Sdn Bhd Bhd International Sdn Bhd Marketing Sdn Bhd www.4life.com www.beintl.com www.longrich.com www.oeicorp.com www.synergyworldwide.com

Conforer Global Sdn Bhd Goodarch Technology Market Malaysia Shop RBN Global Bhd Tiens Health Development Sdn Bhd Sdn Bhd (M) Sdn Bhd www.conforer2u.com www.rbnglobal.com www.mygoodarch2u.com https://my.shop.com www.tiens.com.my

Coway (M) Sdn Bhd Home Direct Shopping MPI Multi-Pure Sachaway Sdn Bhd YMR International Marketing Sdn Bhd International Sdn Bhd Sdn Bhd www.coway.com.my www.inchaway.my www.bestproducts.my www.mpibodyline.com www.ymr2u.net DSAM Members’ Directory

1. Agape Superior Living Sdn Bhd 37. Grolier (Malaysia) Sdn Bhd 73. OSN Network Sdn Bhd T: 03 7982 7880 F: 03 7984 2160 T: 03 2688 1688 F: 03 2070 5708 T: 03 7710 9739 F: 03 7710 7739 2. AMC Allied Metalcraft Corporation Sdn Bhd 38. HDI Network (M) Sdn Bhd 74. Perfect Pentagon (M) Sdn Bhd T: 03 5569 8994 F: 03 5569 6626 T: 03 5633 0906 F: 03 5633 3129 T: 03 7620 3800 F: 03 7620 8282 3. Americ Corporation Sdn Bhd 39. Healthy Futures Sdn Bhd 75. PHHP Marketing (M) Sdn Bhd T: 04 229 3470 F: 04 229 3480 T: 03 7661 0812 F: 03 7661 0820 T: 07 861 9889 F: 07 861 5023 4. Am Life International Sdn Bhd 40. Healthy Homes Marketing (M) Sdn Bhd 76. P-Life Marketing Sdn Bhd T: 03 8070 7616 F: 03-8070 4616 T: 03 9221 2828 F: 03 9221 1868 T: 03 9057 4559 F: 03 9058 2911 5. Amway (Malaysia) Sdn Bhd 41. Herbalife Products Malaysia Sdn Bhd 77. QNet (M) Sdn Bhd T: 03 7946 2288 F: 03 7946 2399 T: 03 2687 6300 F: 03 2687 6262 T: 03 7967 9888 F: 03 7957 5142 6. Asia Business Community Sdn Bhd 42. Home Direct Shopping Sdn Bhd 78. RBN Global Bhd T: 04 484 6008 F: 04 484 7302 T: 03 2282 1233 F: 03 2282 1833 T: 03 6257 0088 F: 03 6242 7088 7. Asia Herbal Biotech Sdn Bhd 43. I-Linkage Sdn Bhd 79. Reliv International Sdn Bhd T: 03 5622 2600 F: 03 5622 2900 T: 03 2713 1288 F: 03 2713 1822 T: 03 6038 7388 8. Atomy Malaysia Sdn Bhd 44. Immeri Sdn Bhd 80. Revell Sdn Bhd T: 03 2718 8989 F: 03 2718 8988 T: 03 7972 8033 F: 03 7972 7233 T: 03 7931 9601 F: 03 7931 9609 9. Avon Cosmetics (M) Sdn Bhd 45. Infinitus International (Malaysia) Sdn Bhd 81. Sachaway Sdn Bhd T: 03 7965 7000 F: 03 7965 7111 T: 03 8079 1828 F: 03 8079 1829 T: 07 558 2188 10. BE International Marketing Sdn Bhd 46. Isagenix (Asia Pacific) Malaysia Sdn Bhd 82. Sahajidah Hai-O Marketing Sdn Bhd T: 03 5561 8500 F: 03 5561 8501 T: 03 2243 1878 F: 03 2243 1933 T: 03 3348 8588 F: 03 3348 8133 11. Best World Lifestyle Sdn Bhd 47. Jeunesse Global Sdn Bhd 83. Sami Direct Sdn Bhd T: 03 9057 1133 F: 03 9057 2158 T: 03 7960 6005 F: 03 7960 9005 T: 03 7932 3301 F: 03 7932 3341 12. Bing Han Enterprise Sdn Bhd 48. Just Essentials Sdn Bhd 84. Shaklee Products (Malaysia) Sdn Bhd T: 03 2144 1081 F: 03 2144 7443 T: 03 6143 9008 T: 03 5622 3188 F: 03 5622 3199 13. Blondal Sales & Service Sdn Bhd 49. Kyani (M) Sdn Bhd 85. Shuang Hor Enterprise (M) Sdn Bhd T: 03 5569 1888 F: 03 5569 1558 T: 03 5022 0833 F: 03 5022 0836 T: 03 6275 8818 F: 03 6276 6822 14. Brilliant Point Sdn Bhd 50. KZ1 Global Sdn Bhd 86. Siang Hin Network Sdn Bhd T: 03 4142 0411 F: 03 4142 0415 T: 03 7960 1877 F: 03 7960 2877 T: 03 7960 7322 F: 03 7960 7323 15. Cadware Pioneer Sdn Bhd 51. K-Link International Sdn Bhd 87. Singer (Malaysia) Sdn Bhd T: 03 9171 6952 F: 03 9171 6951 T: 03 7948 2333 F: 03 7948 2338 T: 03 7985 9090 F: 03 7985 9199 16. CenGreen Global Sdn Bhd 52. Lanfar (M) Sdn Bhd 88. Stemtech Malaysia Sdn Bhd T: 03 9056 2005 F: 03 9056 2516 T: 03 4296 0649 F: 03 4296 0650 T: 03 7980 2007 F: 03 7980 9700 17. Chini Enterprise (M) Sdn Bhd 53. LeRoy International Sdn Bjd 89. Sunrider International (Malaysia) Sdn Bhd T: 03 4048 1268 F: 03 4041 9918 T: 03-8925 9999 F: 03-8922 2280 T: 03 4253 3266 F: 03 4251 4986 18. CNI Enterprise (M) Sdn Bhd 54. Lion Best Sdn Bhd 90. Synergy Worldwide Marketing Sdn Bhd T: 03 5569 4000 F: 03 5569 1078 T: 03 7859 6863 F: 03 7832 6863 T: 03 7710 8228 F: 03 7710 9229 19. Conforer Global Sdn Bhd 55. Longrich Bioscience (M) Bhd 91. Tiens Health Development Sdn Bhd T: 03 9283 5289 F: 03 9285 3449 T: 03 2289 0888 F: 03 2289 0828 T: 03 9284 7999 F: 03 9284 8999 20. Cosway (M) Sdn Bhd 56. Luxor Network Sdn Bhd 92. Totalife (M) Sdn Bhd T: 03 2116 1188 F: 03 2148 5444 T: 03 7681 2233 F: 7681 2266 T: 03 7956 9811 F: 03 7957 9981 21. Coway (M) Sdn Bhd 57. Mangosteen Beverage (Malaysia) Sdn Bhd 93. Total Reach Marketing Sdn Bhd T: 03 2059 1037 F: 03 2166 1677 T: 03 7946 6688 F: 03 7946 6699 T: 03 7877 6500 F: 03 7874 4294 22. Creative Dreams International Sdn Bhd 58. Market Malaysia Shop Sdn Bhd 94. True Mix Sdn Bhd T: 03 7954 9196 F: 03 7954 9197 T: 03 2289 3388 F: 03 2289 3300 T: 03 7804 9326 F: 03 7806 2463 23. Crony Beauty (M) Sdn Bhd 59. Mary Kay (Malaysia) Sdn Bhd 95. Tupperware Brands Malaysia Sdn Bhd T: 03 8024 6039 F: 03 8024 6063 T: 03 7711 7555 F: 03 7711 7556 T: 03 5636 5500 F: 03 5631 1832 24. Diamond Interest Sdn Bhd 60. Max Health & Living Worldwide (Malaysia) Sdn Bhd 96. UGS Network Service (M) Sdn Bhd T: 04 397 4675 F: 04 397 9230 T: 03 7494 1270 F: 03 7931 5018 T: 03 8060 6989 F: 03 8060 6989 25. DNMC International Sdn Bhd 61. Max Pine International Holdings Sdn Bhd 97. UHS Essential Health (Malaysia) Sdn Bhd T: 03 5192 1989 F: 03 5192 1978 T: 04 506 0185 F: 04 506 0187 T: 03 2246 0800 F: 03 2246 0901 26. DXN Marketing Sdn Bhd 62. Modere Malaysia Sdn Bhd 98. Unicity Marketing Sdn Bhd T: 03 7809 3388 F: 03 7809 3200 T: 03 7966 6899 F: 03 7966 6888 T: 03 7968 9911 F: 03 7968 0888 27. Edmark (Malaysia) Sdn Bhd 63. MOI Worldwide Sdn Bhd 99. Unilever Malaysia Aviance Sdn Bhd T: 03 8070 2488 F: 03 8075 3366 T: 03 9221 0586 F: 03 9221 0586 T: 03 7951 9888 F: 03 7960 3660 28. Elken Sdn Bhd 64. Morinda (Malaysia) Sdn Bhd 100. Univera Malaysia Sdn Bhd T: 03 7985 8888 F: 03 7785 9284 T: 03 6205 5988 F: 03 6205 2180 T: 03 2181 0061 29. Elowater Malaysia Sdn Bhd 65. MPI Multi-Pure International Sdn Bhd 101. Vita Lifesciences Sdn Bhd T: 03 9212 8500 T: 03 2242 4188 F: 03 2242 4886 T: 03 5569 6323 F: 03 5569 2393 30. Enagic (Malaysia) Sdn Bhd 66. Natural Health Farm Marketing (M) Sdn Bhd 102. VIVA Life Science Sdn Bhd T: 03 2282 2332 F: 03 2282 2335 T: 03 5569 3721 F: 03 5569 0139 T: 03 7859 8248 F: 03 7859 8249 31. Flantech Asia Sdn Bhd 67. Nefful (Malaysia) Sdn Bhd 103. Winalite Global Sdn Bhd T: 04 537 2200 F: 04 537 0099 T: 03 2031 1177 F: 03 2031 1155 T: 03 9283 6889 F: 03 9202 6191 32. Fitline (M) Sdn Bhd 68. NHTC Wellness Products Malaysia Sdn Bhd 104. Wonder Way Marketing Sdn Bhd T: 03 8081 6680 F: 03 8081 6102 T: 03 8605 0072 T: 07 236 7299 F: 07 236 7599 33. Forever Living Products (M) Sdn Bhd 69. Nu Skin (Malaysia) Sdn Bhd 105. Worldwellness Network Sdn Bhd T: 03 9282 0033 F: 03 9283 5055 T: 03 2170 7700 F: 03 2170 7799 T: 03 7788 7791 F: 03 7788 0949 34. Forlife Research Sdn Bhd 70. N.Z. New Image Sdn Bhd 106. YMR International Marketing Sdn Bhd T: 03 7629 6800 F: 03 7629 6888 T: 03 7940 3688 F: 03 7940 3600 T: 09 844 2775 F: 03 848 4775 35. Gano Excel Enterprise Sdn Bhd 71. OMX Nutrition Sdn Bhd 107. Young Living (Malaysia) Sdn Bhd T: 04 734 6828 F: 04 732 3828 T: 03 8025 9103 F: 03 8025 9110 T: 03 2280 1000 F: 03 2280 1002 36. Goodarch Technology Sdn Bhd 72. Ortus Expert International Sdn Bhd 108. Zhulian Marketing (M) Sdn Bhd T: 03 5525 8189 F: 03 5525 8789 T: 03 5613 5626 T: 04 616 2020 F: 04 641 3020

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