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In This Issue...And More! an annual publication of NEWS HIGHLIGHTS OF 2017 KDN: PP 10435/04/2013 (032319) Back to School DSAM Annual Dinner 2017 IN THIS ISSUE... September 8, 2017 Korea MICE Familiarisation Trip p9 The DSAM Annual Dinner 2017 themed “Back to School” had more than 600 “students” dressed in their respective school uniforms or uniformed bodies in ASEAN DSAs Presidents attendance. Working Committee p11 WFDSA World Congress 2017 p14 ... AND MORE! (continued on page 10) From the President’s Desk ime really flies when we are having fun. It’s coming Over the years DSAM Members were able to benefit from the to a year since my appointment as the President of formation of the ASEAN DSAs Presidents Working Committee TDSAM and since then the Board and I have had a great initiated by DSAM back in 2012. We assisted many Members time and the honour of continuing to serve our members in with their expansion in the ASEAN Countries. Two meetings upholding the good name of the Direct Selling industry in were held in Bangkok (July) and Manila (November) in Malaysia and beyond. 2017. The commitment shown by the ASEAN DSAs Working Committee brought greater co-operation, understanding The precedent set by the Immediate Past President Frederick and friendship not only among the ASEAN DSAs but the Ng of visiting each and every member at least once is Government of the respective countries as well when they being continued to foster better friendship and more open were invited as guests to the meeting. This brought greater communications. credibility of the host country DSA and better recognition by the Government when they realise how closely the DSAs of It has been an exciting and progressive year for DSAM ASEAN work together to share information. and the industry as a whole. DSAM would like to thank the Ministry of Domestic Trade, Co-operatives and Consumerism The highlight of 2018 is definitely the 40th Anniversary in making it compulsory for all Direct Selling License holders celebration of DSAM. We urge you come out in full force to to join a Direct Selling Association. This is big step on the join in the celebrations as our Association can only be as part of MDTCC towards self-regulation in-line with the Direct strong as your participation. A charity event is planned to give Selling Blue Print 2012 – 2020. This is a big endorsement on back to the people what they have given us all these years. the part of the Government in demonstrating their trust and There will be a Convention as well as a Gala dinner to top off confidence in DSAM on our capability and professionalism to the celebration to be held on 26 September in the Mandarin self-regulate our Members. In a way we are being recognized Oriental Hotel in Kuala Lumpur. The Chairman of the WFDSA as the de facto leader and voice of the Direct Selling industry has also confirmed his participation in celebrating this not only in Malaysia but in ASEAN. auspicious occasion with us. In battling our biggest enemy of our industry, DSAM initiated After 40 years of promoting ethical Direct Selling and the forming of the Ethics Council Malaysia (ECM) in March upholding the industry both locally and abroad, it is befitting of 2017. One of the fundamental roles of ECM is to provide that DSAM’s progress, commitment and contributions the public an avenue to lodge complaints and to obtain be recognized by the World Federation of Direct Selling awareness on illegal schemes. Besides that ECM also Associations (WFDSA). In 2017 DSAM was recognized with aims to educate the public on how to identify illegal scams the highest award of Platinum Standard by WFDSA in 2017. that masquerade under Direct Selling as a tool. The close The Platinum Standard award is only shared by five other collaboration between ECM Council Members has and will Direct Selling Associations globally. The Association will continue to benefit members of the public in highlighting the continue to progress and maintain this global recognition. scourge of illegal scams in the country. With this, DSAM is committed to progress beyond 40 years Since its initiation two years ago, one of the many DSAM while enhancing the Direct Selling industry and enriching our initiatives to gather Members together for the purpose Members along the way. of networking, sharing of ideas, issues and solutions in an in-formal environment is the CEO Luncheon. Held Thank you and see you at our 40th Anniversary Celebrations. quarterly, CEOs also get to hear from industry experts and guest speakers share on interesting subjects ranging from managing unauthorized online sales by distributors to big data analysis and personality profiling. The CEO luncheons have a participation rate of over 70% by member companies Tan Chong Guan and growing. The CEOs luncheon will continue in 2018. President of DSAM Reaching Out to the Media MEDIA DSAM has been in close co-operation with various main stream media in efforts to provide information for the RELATIONS general public to distinguish the differences between illegal schemes and direct selling. The fundamentals that DSAM continue to stress is that Direct Selling is not “MLM”, as the latter is merely one of the many marketing plans used by many industries including illegal schemes. ln addition, income earned in Direct Selling is primarily through the sale of products and never through recruitment. Direct Selling will not ask for investments or buying of positions. Press Conference 0n Bank Negara’s Alert List July 19,2017 Ethics Council Malaysia (ECM), DSAM, MCA Public Services & Complaints Department (MCAPSCD), and the Malaysian Crime Prevention Foundation held a joint press conference on July 19. The press conference was to highlight Bank Negara’s updated Alert List of known companies and websites which are allegedly not authorised or approved under the relevant laws and regulations administered by the central bank. Members of the public were urged not to fall prey on the illegal schemes offered by unauthorised / approved companies. Since the beginning of this year, ECM and MCAPSCD have received reports (Seated 3rd from left) Datuk Sen Michael Chong (MCAPSCD) from 10 victims of these illegal schemes. Their losses and Datuk Tan Chong Guan (DSAM President and Chairman of ECM). amount to more than RM4.3 million. 3 EVENT SPOTLIGHT Courtesy Visits In 2017, DSAM Board Members visited 11 Member Companies. These visits brought positive BOARD BOARD MEMBER VISITS response and fostered closer relationship among Members. Chini Enterprise (M) Sdn Cosway (M) Sdn Bhd (L to R): Teh Hooi Kuan (Account Supervisor), Adila (Secretary), (L to R): Noel Alfred Paul (Senior Manager-Legal), Lok Hong Choon (Admin Supervisor), Khor Lee Fan (DSAM Board), Liang Sook Sook (COO), Frederick Ng (DSAM Board), Winston Chen (DSAM Board), Frederick Ng (DSAM Board), Winson Gene Ong (GM), Khor Lee Fan (DSAM Board). Winston Chen (DSAM Board). Nefful (Malaysia) Sdn Bhd CNI Enterprise (M) Sdn Bhd Edmark International (L to R): Moon Lim (Admin Manager), Harvinder Singh (Store DSAM Board with Sam Cheong (2nd from left), (L to R): DSAM Board with Yeoh Choo Huat (GM) (2nd from left), & IT Manager), Frederick Ng (DSAM Board), Khor Lee Fan Chairman, CNI Enterprise (M) Sdn Bhd. Ngoh Choo Yeow (Chief Finance Officer), Hee Yeat Ling (MD). (DSAM Board), Winston Chen (DSAM Board). Infinitus International (Malaysia) Sdn Bhd Univera Malaysia Sdn Bhd Fitline (M) Sdn Bhd DSAM Board with Dominique Ng, DSAM Board with Patrick Chuah, DSAM Board with CK Yung, Director (2nd from left) General Manager (3rd from left). Marketing Manager (3rd from left). and Paul Yung, CEO. K-Link International Sdn Bhd Agape Superior Living Sdn Bhd Home Direct Shopping Sdn Bhd (L to R): Datuk Tan Chong Guan (DSAM Board), (L to R): Tham Yoke Lan (DSAM Board), (L to R): Dato’ Shaharudin Ariffin (Director, HDS) (3rd from left), Dato’ Darren Goh (Group MD, K-Link), Dato’ Sri Dr How Kok Choong (Global President, Agape), Datuk Tan Chong Guan (DSAM Board), Winston Chen (DSAM Board),Tham Yoke Lan (DSAM Board). Datuk Tan Chong Guan (DSAM Board), Winston Chen (DSAM Board). Winston Chen (DSAM Board), Tham Yoke Lan (DSAM Board). 4 EVENT Training & Talks SPOTLIGHT Briefing on Price Control & Anti-Profiteering Regulations 2016 May 18, 2017 DSAM organised a half-day session on the new regulations governing unreasonable high profits for DSAM Members which was conducted by Guna Selan AS Marian, Section Head of the Price Control & Anti-Profiteering Unit, Enforcement Division from the Ministry of Domestic Trade, Co-operatives and Consumerism, assisted by Senior Assistant Directors Faizah Othman and Nor Hafizah Haron. This session was aimed at providing the members with an overview of the new regulations, a run-through of the formulations used, and the implications of the new regulations for the Direct Selling industry. This regulation was gazetted on December 22, 2016 and enforced January 1, 2017. There was a six months grace period for compliance while the guidelines were being finalised. Briefing on Company Act 2016 September 19, 2017 DSAM, together with Wong & Partners held a briefing on the new Companies Act 2016. It was attended by more than 70 participants. Among the topics that were presented were Summary and Overview of the new Act, Compliance for Direct Selling companies especially in Directors’ Duties and Obligations. The half-day session ended with a Q&A Session. Companies Act 2016 has been implemented in stages from January 31, 2017. This new Act repeals the Companies Act 1965. Companies Commission of Malaysia (SSM) has advised owners and head of companies to take into account of the changes in the Act when reviewing, formulating or implementing policies and procedures which may affect companies when dealing with ministries and government agencies.
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