Direct Selling 2015
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DIRECT SELLING 2015 Our Unique Position In The You Economy. RANK 2011 2012 2013 2014 2015 Avon USA Alticor /Amway Alticor /Amway Alticor/Amway Alticor/Amway 1 $11.30B USA $11.30B USA $11.80B USA $10.80B USA $9.50B Alticor /Amway Avon USA Avon USA Avon USA Avon USA 2 USA $10.90B $10.70B $9.95B $8,90B $6.16B Herbalife USA Herbalife USA Herbalife USA Herbalife USA Herbalife USA 3 $3.50B $4.10B $4.80B $5.00B $4.47B Natura Cosmeticos Vorwerk Germany Vorwerk Germany Mary Kay USA Vorwerk Germany 4 Brazil $3.01B $3.30B $3.70B $4.00B $4.00B Vorwerk Germany Natura Cosmeticos Mary Kay USA Vorwerk Germany Infinitus China 5 $3.00B Brazil $3.20B $3.60B $3.90B $3.88B Mary Kay USA Mary Kay USA Natura Cosmeticos Natura Cosmeticos Mary Kay USA 6 $2.90B $3.10B Brazil $3.20B Brazil $3.20B $3.70B Tupperware USA Tupperware USA Nu Skin USA Infinitus China Perfect USA 7 $2.60B $2.60B $3.18B $2.64B $3.58B Oriflame Luxemburg Nu Skin USA Tupperware USA Tupperware USA Natura Cosmeticos 8 $2.01B $2.20B $2.67B $2.60B Brazil $2.41B Nu Skin USA Oriflame Luxemburg Belcorp Peru Nu Skin USA Tupperware USA 9 $1.70B $2.00B $1.96B $2.57B $2.28B Belcorp Peru Belcorp Peru Oriflame Luxemburg JoyMain China Nu Skin USA 10 $1.60B $1.90B $1.95B $2.00B $2.25B Primerica Financial Primerica Financial Primerica Financial Oriflame Luxemburg Tiens China 11 USA $1.10B USA $1.20B USA $1.27B $1.68B $1.55B Ignite Stream Energy Pola Japan Ambit Energy USA Ambit Energy USA Primerica Financial 12 USA $861M $1.20B $1.20B $1.50B USA $1.41B Telecom Plus UK Miki Japan Telecom Plus UK Belcorp Peru Ambit Energy USA 13 $731M $1.10B $1.10B $1.40B $1.40B Yanbal Peru Ambit Energy USA Ignite Stream Energy Primerica Financial Oriflame Luxemburg 14 $720M $930M USA $867M USA $1.34B $1.35B Ambit Energy USA Telecom Plus UK Yanbal Peru Tiens China Belcorp Peru 15 $664M $892M $848M $1.16B $1.20B AmorePacific South Ignite Stream Energy Miki Japan Telecom Plus UK Telecom Plus UK 16 Korea $600M USA $840M $783M $1.10B $1.17B USANA USA Yanbal Peru Thirty-One Gifts New Era Health New Era Health 17 $582M $815M USA $763M China $928M China $1.16B New Era Health Thirty-One Gifts ViSalus USA Ignite Stream Energy Jeunesse Global 18 China $555M USA $718M $750M USA $918M USA $1.09B ACN USA Shaklee USA USANA USA Miki Japan New Avon USA 19 $550M $650M $718M $868M $1.01B Scentsy USA USANA USA ACN USA Yanbal Peru Young Living 20 $537M $649M $700M $856M USA $1.00B Shaklee USA ViSalus USA New Era Health Shaklee USA USANA USA 21 $515M $624M China $678M $844M $918M The Pampered Chef ACN USA Market America ACN USA Isagenix Worldwide 22 USA $500M $582M USA $547M $827M USA $890M PartyLite USA Scentsy USA AmorePacific South Pola Japan Ignite Stream Energy 23 $500M $560M Korea $520M $800M USA $866M Thirty-One Gifts Hermes Brazil Forbes Lux Group USANA USA DXN Malaysia 24 USA $482M $550M Indie $489M $790M $862M RANK 2011 2012 2013 2014 2015 Market America WIV Wein Germany Scentsy USA DXN Malaysia Pola Japan 25 USA $462M $539M $485M $780M $823M Menard Cosmetics AmorePacific South AdvoCare USA Cosway Malaysia ACN USA 26 Japan $434M Korea $520M $460M $749M $821M Cosway Malaysia Market America It Works! Global Isagenix Worldwide Market America 27 $433M USA $505M USA $456M USA $725M USA $791M DXN Malaysia The Pampered Chef Noevir Japan Thirty-One Gifts Team Beachbody 28 $420M USA $500M $455M USA $643M USA $780M For Days Japan Better Way/Mistine Isagenix Worldwide Market America It Works! Global 29 $400M Thailand $460M USA $448M USA $626M USA $748M KK Assuran For Days Japan Cosway Malaysia Noevir Japan Yanbal Peru 30 Japan $370M $445M $440M $582M $747M Better Way/Mistin Southwestern YOFOTO China For You UK AdvoCare USA 31 Thailand $370M USA $427M $428M $560M $719M Nature’s Sunshine PartyLite & ViSalus Arbonne USA It Works! Global WorldVentures 32 USA $368M USA $425M $413M USA $538M USA $693M WIV Wein Germany KK Assuran Better Way Team Beachbody Rodan+Fields 33 $365M Japan $378M Thailand $407M USA $518M USA $624M Arbonne USA Arbonne USA Nature’s Sunshine Rolmex Technology Yandi China 34 $353M $377M USA $378M China $512M $597M Southwestern Nature’s Sunshine For Days Japan Forbes Lux Group Miki Japan 35 USA $365M USA $368M $376M Indie $501M $578M LG Household & Health Apollo Taiyang Shen Neways USA Care South Korea AdvoCare USA Team National 36 $349M $350M China $340M $494M USA $549M Noevir Japan Isagenix Worldwide Team National Arbonne USA Apollo Taiyang Shen 37 $345M USA $334M USA $332M $486M China $538M Pro-Health China Faberlic Russia KK Assuran Apollo Taiyang Shen Nerium USA 38 $329M $330M Japan $332M China $448M $516M LR Health & Beauty Neways USA Team Beachbody Jeunesse Global Thirty-One Gifts 39 Germany $320M $326M USA $328M USA $419M USA $516M Eureka Forbes Noevir Japan LR Health & Beauty Scentsy USA Arbonne USA 40 Indie $313M $326M Germany $323M $419M $502M Vivint USA Menard Cosmetics 4Life Research Nerium USA Forbes Lux Group 41 $290M Japan $319M USA $300M $403M Indie $501M Charle Japan Eureka Forbes Longrich China YOFOTO China Rolmex Technology 42 $288M Indie $318M $292M $400M China $448M Pure Japan LR Health & Beauty PM International Team National Scentsy USA 43 $278M Germany $313M Germany $284M USA $399M $429M Isagenix Worldwide Team National Neways USA Nature's Sunshine Omnilife USA 44 USA $262M USA $301M $280M USA $366M $406M 4Life Research Longrich China Viridian Energy KK Assuran YOFOTO China 45 USA $250M $287M USA $267M Japan $362M $399M PM International 4Life Research Jeunesse Global For Days Japan Plexus Worldwide 46 Germany $232M USA $268M USA $257M $360M USA $384M ViSalus USA Charle Japan North American WorldVentures PM International 47 $231M $258M Power USA $256M USA $352M Germany $350M Team National Advocare USA Menard Cosmetics ViSalus USA Le-Vel USA 48 USA $230M $255M Japan $255M $347M $349M JapanLife PM International Southwestern 4Life Research Naturally Plus 49 Japan $230M Germany $249M USA $253M USA $332M Japan $339M Viridian Energy Ann Summers Elken Malaysia Rodan+Fields Merro Sweden 50 USA $205M UK $235M $233M USA #330M $328M RANK 2011 2012 2013 2014 2015 Mannatech USA Naturally Plus Origami Owl Viridian Energy For Days Japan 51 $201M Japan $233M USA $233M USA $328M $325M Faberlic Russia Team Beachbody Take Shape For LG Household & Health Nature's Sunshine 52 Care South Korea $200M USA $218M Life USA $229M $321M USA $325M BearCere’Ju Take Shape For Vemma Nutrition PM International Viridian Energy 53 Japan $198M Life USA $216M USA $221M $313M USA $324M Take Shape for JapanLife Nerium USA Naturally Plus 4Life Research 54 Life USA $185M Japan $215M $219M Japan $313M USA $321M LG Household & Health Apollo Taiyang Shen K par K France Care South Korea Menard Cosmetics Kang Ting USA 55 China $170M $214M $215M Japan $313M $308M Giffarine Skyline Unity Family Heritage Organo Gold Plexus Worldwide LR Health & Beauty 56 Thailand $169M Life USA $202M Canada $215M USA $310M Germany $306M Longrich China CUTCO USA Naris Cosmetics LR Health & Beauty ResGreen Denmark 57 $167M $200M Japan $214M Germany $303M $299M GNLD USA Huis ClosFrance Charle USA Tianjin Sun Hope AnRan USA 58 Health Care China $165M $200M $208M $288M $296M Nikken USA It Works! Global LifeVantage USA Naris Cosmetics PartyLite USA 59 $149M USA $200M $208M Japan $282M $273M Enagic USA BearCere’Ju Pro-Health China Origami Owl NHT Global USA 60 $147M Japan $192M $204M USA $250M $265M Sportron USA Hillarys Blinds CUTCO USA Charle Japan Family Heritage Life 61 $139M UK $189M $200M $250M Insurance $254M Family Heritage Life AdvoCare USA LifeVantage USA Heim & Haus Insurance USA Pro-Health China 62 $138M $187M Germany $200M $237M $251M Univera USA KOYO-SHA Naturally Plus Southwestern USA Southwestern USA 63 $138M Japan $186M Japan $199M $235M $225M Arsoa Honsha Viridian Energy Rodan+Fields JapanLife Jamberry USA 64 Japan $125M USA $182M USA $196M Japan $229M $224M North American Mannatech USA WorldVentures Longrich China CUTCO USA 65 Power USA $124M $173M USA $195M $224M $204M Tastefully Simple Elken Malaysia Family Heritage Life Pro-Health China Take Shape For 66 USA $110M $172M $192M $221M Life USA $202M FHTM USA GNLD USA JapanLife LifeVantage USA Menard Cosmetics 67 $110M $170M Japan $188M $214M Japan $198M The Maira Japan Organo Gold Huis Clos France Organo Gold Hy Cite Enterprises 68 $108M Canada $170M $184M Canada $214M USA $195M Princess House Enagic USA GNLD USA Take Shape For LifeVantage USA 69 USA $102M $165M $178M Life USA $206M $190M TriVita USA North American Mannatech USA Maruko Japan Noevir Japan 70 $102M Power USA $165M $177M $205M $189M Creative Memories Lux International Giffarine Skyline Unity Diana Japan Mannatech USA 71 USA $100M Switzerland $163M Thailand $176M $204M $180M Organo Gold Hy Cite Enterprises Enagic USA Vemma Nutrition For You UK 72 Canada $94M USA $159M $170M USA $201M $179M WorldVentures Princess House Diana Japan Mannatech USA Naris Cosmetics 73 USA $91M USA $148M $166M $190M $178M Vemma Nutrition Zhulian Marketing BearCere’Ju BearCere'Ju Princess House 74 USA $90M Malaysia $145M Japan $166M Japan $185M USA $170M Kleeneze UK Sportron USA Hy Cite Enterprises Hy Cite Enterprises Longrich China 75 $86M $143M USA $164M USA $178M $167M 5Linx Enterprises WorldVentures Plexus USA CUTCO USA Pure Romance 76 USA $81M USA $143M $160M $165M USA $164M RANK 2011 2012 2013 2014 2015 New Image Group Nikken USA Princess House Princess House World Global Network 77 New Zealand $75M $133M USA $154M USA $161M USA $157M Relìv International Jeunesse Global Gano Excel USA AnRan Nanometer Youngevity USA 78 USA $74M USA $126M $150M China $160M