Best World Corporate Presentation CIMB NDR W/O Valuation
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Corporate Presentation Financial year 2016 & First half 2017 The presentation herein may contain forward looking statements by the management of Best World International Ltd (BWI) that pertain to expectations for financial performance of future periods vs past periods. Such forward looking statements involve certain risks and uncertainties as they relate to future events. Actual results may vary materially from those targeted, expected or projected due to various factors. Such factors are, among others, general economic conditions, foreign exchange fluctuations, competitive product and pricing pressures as well as changes in tax regimes and regulatory developments. Such statements are not and should not be construed as management’s representation on the future performance of BWI. Therefore, the actual performance of BWI may differ significantly from expressions provided herein. The reader is cautioned to not unduly rely on these forward-looking statements. Neither the Group nor its advisers and representatives shall have any liability whatsoever for any loss arising, whether directly or indirectly, from any use or distribution of this presentation or its contents. This presentation is for information only and does not constitute an invitation or offer to acquire, purchase or subscribe for shares in BWI. Corporate Presentation Welcome to Best World Overview of our business About Best World Business Model & Strategy Growth Areas 1H2017 Financial Highlights About Best World Our Vision To be one of the Global Leading Health and Wellness company dedicated to creaVng products that enhance the lives of our customers. 3 About Best World Company Milestone July 2004 2016 Best World became the Direct Selling first direct-selling license in China, company to be public Hangzhou listed on the Singapore Stock Exchange. 1990 1998 2006 2009 2010 Singapore Malaysia Hong Kong Korea Philippines 1990 1995 2000 2005 2010 2015 2016 Founded in 1990 2004 2005 2007 2014 2016 Best World InternaVonal Thailand Vietnam Indonesia AcquisiVon of UAE specializes in Premium Skincare, Taiwan Zhejiang SoildGold. Health Supplements, NutriVonal Manufacture and & Wellness products. Distribute Aurigen supplements in China through retail drugstores 4 About Best World % MemBership Growth CAGR: 13.47 2013 - 2017 Company Milestone 468,479 435,765 377,830 402,422 298,251 Today Best World is a key regional player with a network of over 468,000 independent distributors and members in the 12 markets we operate in. FY2013 FY2014 FY2015 FY2016 1H2017 5 About Best World Our Markets Seoul Hangzhou Changsha Dubai Taipei Taichung Hong Kong Kaohsiung Manila Myanmar Bangkok Ho Chi Minh City Kuala Lumpur Johor Bahru Singapore Jakarta 6 About Best World BWL - Best World Lifestyle All our Direct Selling subsidiaries operate under the BWL brand 7 About Best World Core Products DR’s Secret, Aestier & Miraglo Brands for our Skincare 8 About Best World Core Products Avance PentaLab Optrimax Aurigen Health Supplements Personal Care Wellness & Weight Management Health Supplements Brands for our Health Supplements, Personal Care and Wellness products 9 About Best World Top Brands DR’s Secret Skincare contributed close to 80% of our revenue 10 About Best World Top Brands Avance and Optrimax contributed 10% and 8% of our revenue. 11 About Best World Strong Brand Equity and Credibility PR Awards 2017 Singapore Prestige Brand Award Gold Award for Best Investor Relations 2015, 2009, 2008 2017 Black Book AR 100 Award 200 Best Companies 2006 Under A Billion in Asia Pacific Singapore 1000 Company 2008, 2007 2016, 2015, 2014, 2013, 2010 SuperBrands Singapore Choice Bronze Award for Annual Report Avance 2011, 2010, 2009, 2008, 2006, 2004 Best World AR 2005 – Happy World Singapore 500 SME Grand Prix Winner Red Dot Design Awards 2009, 2008 Best World AR 2005 – Happy World Singapore Fastest Growing 50 Certification 2008, 2007, 2005 Best Annual Report Under Sesdaq Listed Company 2006 ASEAN Business Award 2008 12 Business Model & Strategy Best World Direct Selling Model Assertively implement one-to-one platforms whereas. 3rd party MarkeWng Tools & Product Concept Direct Selling Manufacturing Product Registraon • Begins with product • To develop and run • Before product • Sold via the conceptualisation by the necessary tests launch, begin product Group’s in-house product on our products registration subsidiaries development team before any product • Prepare marketing • In ASEAN launch information for (except Laos • Finalization of product respective markets and Cambodia), formula and start Hong Kong, manufacturing Korea and • Mainly based in US, Taiwan Korea and Taiwan 13 Business Model & Strategy Direct Selling as Major Revenue ContriButor Group Revenue Direct Selling Export Manufacturing & Wholesale Singapore Taiwan China China Indonesia Myanmar Aurigen Others supplements 1H2017 1H2017 1H2017 51.8% of sales 46.1% of sales 2.1% of sales 1H2016: 73.8% of sales 1H2016: 24.0% of sales FY2016: 2.2% of sales 14 Business Model & Strategy Direct Selling vs Export Model Direct Selling Export Transfer Price Export Profit Export Price Export Profit } (a fraction of members’ price) } Member Price Sales Profit Import Agent 2016 EBITDA margin: 20.5% 2016 EBITDA margin: 45.0% 15 Business Model & Strategy Our Winning Strategy Products Plan Attract, Retain, Educate People 16 Business Model & Strategy Our Winning Strategy Products EffecVve products developed by in-house product development team 17 Business Model & Strategy Our Winning Strategy Plan AhracVve compensaVon plan (pays out 35-40% of revenue) Plan Products Attract, Retain, Educate People 18 Business Model & Strategy Our Winning Strategy People Unique and Proven Training System 19 Corporate Presentation Growth Areas Growth Areas Worldwide 2016 - Top 10 Direct Selling Markets USA Others 35.5; 19% UK 37.5; 20% 3.8; 2% France 4.6; 3% 2016 Individual Malaysia Direct Selling China 4.8; 3% Top 10 33.9; 19% Mexico 5.9; 3% Brazil Japan Korea 8.7; 5% 15.3; 8% Germany 16.9; 9% Units: 15.9; 9% In US $’Billions 21 *Source: Informa/on extracted from: SALES (RMB’ b) 0 7.5 15 22.5 30 Top 20 Direct Selling Companies in China 2016 Growth Areas Infintus ⽆限极 Amway 安利 Perfect 直销世纪, 完美 Quanjian 权建 joy Main Power Networking Monthly magazine 中脉 Mary Kay 玫琳凯 New Era 新时代 HerbaLife 康宝莱 Sun Hope 尚赫 Nu Skin 如新 Rolmexi 罗⻨ Yandi 炎帝 Baby Care 葆婴 Tiens 天狮 Apollo 太阳神 27 Canai 佳菜 23 salesS$53.8m of 22 Recordedexport KangVng 康婷 (RMB265m) to 19.2 FY2016 Longrich 隆⼒奇 China Yofoto 三⽣ 12 Merro Intl. 美罗国际 9.5 9.3 7.5 7.5 4.9 4.5 4 3.5 Next 5 3 2.8 2.8 2.8 TOP 15 2.6 2.6 2.5 To be within 0.3 Best World 全美世界 years 22 Growth Areas China’s Execution Strategy Emulate Taiwan’s Build on Strong Leverage on Social Success Ground work Selling and Events • Similar dynamics as Taiwan • Registered key products and • Increase frequency of but 50x larger established strong network large-scale recruitment • Expand distribuVon network, of sales reps events improve product quality and • Good presence in different • Introduce more products culVvate premium brand ciVes in Hunan, Zhejiang, • Launched official WeChat • Award of licence spur local Guangdong, Heilongjiang, micro-site to raise interest and demand Szechuan, Guizhou, etc producVvity and promote • Expand coverage of licence “sVcky” relaVonship to the above ciVes 23 Growth Areas Recent Corporate Events Aurigen Sales Exhibion 24 Growth Areas Recent Corporate Events Aurigen Sales Exhibion 25 Growth Areas Top 10 Direct Selling Companies in Taiwan FY2015 FY2016 12 11.8 NT$1.3 billion NT$2.9 billion in sales and ranked in sales and ranked 14th Position 9th Position 9 8.7 b) FY2009 - FY2016 SALES 6 (NT’ 4.8 4.6 4.6 4.5 Revenue grew 3.8 3.5 at a CAGR of 2.9 3 2.3 86.6% 0 E.Excel Amway Nu Skin Herbalife Melaleuca Best World Pro-Partner jeunesse Global Market America Total Swiss Int. Grp 26 *Source: 直销世纪,Power Networking Monthly magazine Growth Areas Taiwan Growth Strategy Increasing Distributors Engaging the Right Expansion into Efficiency DistriButors Northern Taiwan • Convert Users to • Connues to recruit • Strong presence in Central Distributors “Millenials” and Southern parts • Increase consumpVon 70% • Northern Taiwan has larger per member Under 35 years old market • Online store currently contributes 28% of N Taiwan sales and is expected to increase 27 Growth Areas Digitalisation and Social Selling 28 Growth Areas Skincare Manufacturing Facility AcquisiWon of 4,550sqm Halal-cerWfied facility • in Singapore for S$10 million in 2016 • to be commissioned by end-2018 Industry 4.0 • fully automated end-to-end with integrated communicaVon along the enVre chain for customizaVon and higher efficiency. 29 Growth Areas Skincare Manufacturing Facility RaWonale • Greater control over raw material and in process Q.C and final product quality • Reduce lead Vme (approximate in six months) > less inventory > more cash > increase shareholder return and M&A • In anVcipaVon of greater demand from key markets 30 Growth Areas New Products, New Markets, M&A M&A New Products New Markets • Companies that provide • Average of 3-4 • Dubai RC as a gateway access to new markets products each year to other GCC markets e.g. Direct selling • Enhances consumer • Deepen penetraVon companies appeal through product into Korea, Indonesia • Complementary innovaVon and and Singapore New Markets and Deepen products and services improvement Penetration in Existing Markets New Product Launches M&A Opportunities 31 Corporate Presentation 1H2017 Financial Highlights 1H2017 Financial Summary Financial Highlights Membership Growth 1H2017 Financial Highlights 1H2017 Performance Summary 1H2017 1H2016 Change % (S$million) (S$million) Revenue 100,027 86,794 15.2 NPAT Attributable to Owners of the 21,688 13,332 62.7 Company Net Profit Margin (%) 21.7 15.4 6.3pp EPS *(cents) 3.94 2.42 62.8 * The weighted average number of ordinary shares (excluding treasury shares) for the 6 months ended 30 June 2017 and 30 June 2016 is 550,459,514.