GGOO CZECHCZECH RREPUBLICEPUBLIC Great hotels & venues in Prague
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www.mice-cee.com 2014/2015
MMICECEE_0114_01ICECEE_0114_01 (ob)(ob) titulka.inddtitulka.indd 1 228.03.148.03.14 14:1414:14 20-22 MAY 2014 imex-frankfurt.com
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MMICECEE_0114_02_(ob)_imexICECEE_0114_02_(ob)_imex reklama.inddreklama.indd 2 228.03.148.03.14 9:469:46 THE HOTEL PAŘÍŽ The Hotel Paříž was so beautiful it almost Behold, Prague! – Vision sparkles, knocked me over. So many mirrors and brass blearing – Prague! balustrades and brass door handles and brass candelabras, all polished till the place shone The name alone sings. The mere sound of it like a palace of gold. There were red carpets and Rapturously gets down into glass doors everywhere, just like in a château. the strings of the Czech Mr. Brandejs gave me a warm welcome and spirit took me to my temporary quarters, a little room And sets the heart beating in the attic with such a pretty view of Prague a thunderous throb. that I decided, because of the room and the Let foreign pilgrims view, to try to stay there permanently. take your modest (By Bohumil Hrabal: measurements I Served the King of England, 1971) And scorn, Prague, your graying robes: To us in your beauty, ancient gloom You are luscious Naples, you are proud Rome! (By Svatopluk Čech, a fragment of a poem called „Prague“, 1888)
Have you ever been in the street in the AS A LITERARY early morning, gentle reader? Not that I wish to insult Prague you. I know that my readers are in fact gentle and have no need to rise before MUSE nine, but if, say, by chance. And if chance has lured you out of the house earlier than usual, surely you have been keen- — sighted enough to observe that one fi nds things as well as people not otherwise seen there, and keen-witted enough to GREAT WRITERS give some thought to those things and people, but primarily to the things: an old ON PRAGUE jug standing in front of a house, a milk can wound round with wire at the edge of the pavement, a baking pan in the middle of the road. (By Jan Neruda: What Shall We Do with It?)
PRAGUE WITH FINGERS OF RAIN The dark corners, mysterious Hundred-spired Prague little lanes, blind windows, With the fi ngers of all saints fi lthy courtyards, noisy taverns With the fi ngers of perjury and secluded bars still live within us. We walk along the With the fi ngers of fi re and hail broad streets of the new city With the fi ngers of a musician but our gaze and steps are With the intoxicating fi ngers of women lying on their backs unsure. We tremble inside, as With fi ngers touching the stars if we were walking through the old squalid lanes. The On the abacus of night... insalubrious old ghetto is With fi ngers licked to test the wind more real for us than our new With the cut-off fi ngers of rain and the Týn Church hygienic surroundings. We walk around the city as if in a dream; we ourselves are only On the glove of nightfall phenomena of the past. With long jointless fi ngers (By Franz Kafka) With the fi ngers with which I am writing this poem. (By Vítězslav Nezval, a fragment of a long poem, 1936)
Sources: „From a Terrace in Prague,“ edited by Stephan Delbos „Prague: a Travellers Literary Companion,“ edited by Paul Wilson MICE CENTRAL & EASTERN EUROPE - 1/2014 3
MMICECEE_0114_03.inddICECEE_0114_03.indd 3 228.03.148.03.14 10:4710:47 5 NEWS from CEE 40 Pardubice Region: Where it’s impossible to get bored GO CZECH 42 Discover…Usti Region MICE8REPUBLIC PRACTICAL CEE INFO 9 ECONOMIC INFO HOTELS & VENUES EXPERT 33 Continental Hotel Brno INSIDE VIEWS Barceló Brno Palace 10 Why choose the Czech 35 Chateau Mikulov Republic for your next MICE event? 51 Therme Laa – Hotel & Spa Buyers & Sellers Talk 37 Grandhotel Pupp Karlovy Vary 12 Romantic Prague increasingly popular as a 39 Pilsner Urquell Brewery congress destination CASE STUDY 16 4 GREAT RESTAURANTS: 17 42nd ESCP Symposium Bastion, Villa Richter, 18 PETROF celebrates 150th Hard Rock Café, Elegantes anniversary DEAR READERS, DMC AGENCIES PRESENTATIONS INTERVIEWS irstly, I would like to thank all who 20 Kuoni Destination 28 Jiří Kuliš, CEO of BVV, participated in this traditional issue Management Trade fairs in Brno Focus and helped with its realisation. Prague Event Solutions on 40 Diff erent Fields Ovation Czech Republic It’s spring now and a great time to PRESENTATIONS GO to the CZECH REPUBLIC. HOTELS & OF CVB’S FIf you have never organised an event in the VENUES IN PRAGUE 41 Eastern Bohemia 22 Design Hotel Yasmin Convention Bureau romantic “heart of Europe”, make sure to add Hotel Jurys Inn Prague the Czech Republic to your Central European 42 North West Bohemia 23 Holiday Inn Prague Convention Bureau itinerary! Prague will surprise you with the Congress Centre quality of service offered as well as affordable Best Western Majestic MICE & INDUSTRY prices of luxury accommodation. This time, we Plaza 44 IMEX group announces have focused on South Moravia, introducing 24 Grandior Hotel Prague growth in partnership for its hub Brno, a modern city turned towards 25 Slovanský dům 2014 science, research and development and the base Žofín Palace 45 Leaders in Hospitality in of several international companies. Other Czech 26 Tower Park Praha Poland 46 Italy: Best of M.I.C.E- regions have established Convention Bureaux, CITIES & REGIONS Networking Forum drawing in MICE buyers. Have a read through 28 Brno: a city that Invests 47 ITE MICE in Hong Kong this issue and find out about the lesser-known in Large-Scale Scientifi c 48 IT & CMA in Bangkok towns and regions of the Czech Republic. Institutions 34 Incentive Events in the LIST OF… Land of Wine, Music and Let MICE CEE be your inspiration and guide. Dance 49 MICE EXPOSITIONS 2014/2015 Sincerely, 36 Karlovy Vary: Where Movie Zuzana Adamson PhD Stars Meet PLUS + Publisher 38 Pilsen: European Capital 11, 16 Greatest business [email protected] of Culture 2015 principles
MICE CENTRAL & EASTERN EUROPE ½ Registration MK ČR E 17637 ½ Publisher & Managing director: Zuzana Adamson PhD., Široká 10, 110 00 Prague 1, Czech Republic, IČO: 74326481 ½ Contact details: TEL: + 420 731 232 049, E-MAIL: [email protected], WEB: www.mice-cee.com ½ Cooperation: Lucia Udvardyová, Gabriela Müllerová, Wee Wong, Mike Snow ½ Photos by: shutterstock, 123rf, Steven Adamson, Aron Brand, Andre SR, Yuri Arcus, Andrey Popov ½ Layout: www.soliter.com, Prague ½ Date of Publication: March 2014 Our business is nature – friendly. When you have finished with this magazine, please recycle it.
4 MICE CENTRAL & EASTERN EUROPE - 1/2014
MMICECEE_0114_04_obsah.inddICECEE_0114_04_obsah.indd 4 228.03.148.03.14 9:549:54 NEWS FROM CEE
Czech Airlines: new Indian Film Industry Heads to the Czech connections between Prague, Republic Bratislava and Košice Tourism isn’t the only industry that has been captivated by the Czech Republic. Producers n December 2013, Czech flights set to double as of March 2014 from Bollywood - where more films are made Airlines renewed its regular (except for Saturdays). In addition, than any other place in the world, including connection between Prague, there are two direct flights between Hollywood - are now flocking to use the Czech Republic, and Prague and Košice twice daily. „This country premier scenery as backdrops for Bratislava and Košice in doesn’t match the five daily flights future movie releases. Bollywood’s discovery of the Czech Republic is expected to follow Slovakia. The two-hour, five minute that were schedueld during the 80s,“ I the example of Switzerland, where a series Prague – Bratislava – Košice run according to Czech Airline’s press of films targeting viewers in the Indian (including the stopover) operates officer Dan Šabík. But it represents subcontinent has attracted an estimated every Monday, Wednesday and a big step forward for those planning 200,000 Indian tourists to that country, Friday, with the number of daily MICE trips to CEE countries. { transforming it into the third most popular destination for Indian tourists. PRAGUE’S HOTEL JALTA OPENS A SPECIAL MUSEUM The five-star Hotel Jalta at Wenceslas Square has opened a Museum of the Cold War in its anti- atomic bunker. The museum can be visited not only by guests of the Jalta, but anyone with a reservation. The renowned bunker, located in the hotel’s second basement, could hide up to 150 persons during the long standoff East-West standoff, when it served as headquarters for the Warsaw Pact. The museum is expected to be a major drawing card, not only for locals, but MICE and other tourists who grew up hearing about this famed landmark, and can now relish seeing it in an entirely new role.
By Shree Ashtavinayak Cine Vision, from Czech Film Commission
Now that it has captured Bollywood’s attention, the Czech Republic is trying to emulate the Swiss, with the first filming of various flicks expected to begin during May and June. Milk and Honey Pictures, for example, has a high-budget production The addition of the Museum of the Cold War will compliment Hotel Jalta’s offers stellar conference subtitled Bang Bang in the works. Director facilities, which encompass four halls, the largest of which accomodates up to 150 persons, and Siddharth Ananda is eager to start production theatre seating that spans 200 square metres. The Conference Foyer also offers an additional 186 at Orlík – a dam close to Prague – as well in square metres. The hotel’s location in the heart of city centre enables guests and delegates to visit Český Krumlov and Kutná Hora, picturesque important historical sites along picturesque streets by foot. { nearby towns. „Indian filmmakers have shown great interest in shooting films in Best Western Central Europe boosts the Czech Republic and their interest is conditioned by investment incentives for presence in the Czech republic and Slovakia the film productions,“ said Helena Fraňková, Best Western Central Europe (BWCE) added Slovakia. BWCE is a regional organization State Fund for Cinematography head at two new 3-star hotels at the end of 2013 representing more than 70 hotels in Austria, the Czech Film Commission. „If we manage – the superior Best Western Hotel Vista the Czech republic, Slovakia, Hungary, to secure the funding for these incentives, in Ostrava and Best Western Hotel Roca Slovenia, Croatia, Serbia, Montenegro and we will have five interested parties from in Košice. The chain owns sixteen hotels Macedonia. It is headed by Ivona Meissner of large Bollywood film productions alerady in the Czech republic and five hotels in Slovakia. { confirmed.“ {
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MMICECEE_0114_05-06_v2.inddICECEE_0114_05-06_v2.indd 5 228.03.148.03.14 14:1014:10 NEWS FROM CEE HUNGARY: New flight connections BUDAPEST – MOSCOW these two cities and encouring week, on Mondays and Thursdays. WizzAir, the largest low-cost the connection between these two The aircraft will leave Minsk at 13: 45 airline in the CEE region announced countries. local time and lands in the Hungarian a significant increase of flights on capital after a flight of appx. 2 their routes between Budapest and BUDAPEST – MINSK hours. Then, the flight continues to the Vnukovo International Airport Another new connection is Belgrade, before embarking on the in Moscow. Between June 14 and between Budapest and Belarus, return journey in the late afternoon, September 14, the airlines will offer following up on the Budapest- at 18:35, arriving in Minsk at two flights per day, increasing the Belgrade connection. The flight by 21:30, thereby also linking Serbia to frequency of the flights between Belavia arrive in Budapest twice a Hungary and Belarus. { GERMANY: Receives more than 70 million overnight stays For the fourth year in a row, foreign visitors to Germany in 2013 accounted for more than 71.6 million overnight stays in German mass POLAND: MPI accommodation EMEC 2015 will be facilities with ten or more beds, according in Krakow! to the German The MPI European Meetings and Events Statistical Office. Conference will be organized on February This represents a 1-3, 2015 in Krakow, Poland. EMEC is an four percent growth annual meeting organised by the Meeting from a year ago. Professionals International, which brings The increase was credited mostly to increasing numbers of tourists from the UK, together more than 20 000 planners and Russia, Switzerland, Poland, and the Middle East. Most of the arrivals visited Bavaria suppliers from more than 90 countries around and Berlin. The number of foreign tourists who come to Germany has been rising the world. So far, the conference has never since 2009, thanks to an upsurge in visitors from Switzerland, Russia, UK, Poland, took place in Poland. { Netherlands and China. { AZERBAIJAN: Fairmont Baku Flame Towers In Baku, the capital of Azerbaijan, the Fairmont Hotels & Resorts chain in 2013 opened Fairmont Baku, Flame Towers, the luxury brand’s first development in the emerging destination. Located within the highest part of the city in the heart of Baku’s vibrant centre, this award winning complex lies within one of the three Flame Towers and ranks as the tallest building complex in the country. The hotel boasts the very best in local dining and entertainment, a state-of-the-art health club, luxurious ESPA spa facility and 318 superbly appointed guest rooms, suites, and serviced apartments. Guests can enjoy seven dining options at the hotel, from upscale to casual outdoor fare, along with 24-hour room service. Perfect for events and meetings, Fairmont Baku, Flame Towers offers over 2,500 square metres of multi-use function space, including two ballrooms, nine additional meeting rooms, outdoor venues and a business centre. {
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MMICECEE_0114_05-06_v2.inddICECEE_0114_05-06_v2.indd 6 228.03.148.03.14 14:1014:10 GO CZECH REPUBLIC
YOUR MICE GUIDE TO THE COUNTRY.
MICE CENTRAL & EASTERN EUROPE - 1/2014 7
MMICECEE_07_uvodGOCZ.inddICECEE_07_uvodGOCZ.indd 7 228.03.148.03.14 14:0214:02 PRACTICAL INFO
AREA and LOCATION IMPORTANT TELEPHONE POPULATION The Czech Republic extends over an area NUMBERS 10,200,000 inhabitants. of 79,000 square km in total and is located General emergency line 112 in Central Europe. It has approximately the Police 158 POWER NETWORK same size as Austria or Ireland. The Czech Municipal Police 156 230 V/50 Hz, two-pronged plug with safety Republic is divided into three parts: Bohemia Ambulance 155 pin. in the west, Moravia in the east and Silesia Fire Service 150 in the north-east. The country is divided PRESIDENT into 14 regions, the largest being the Central INTERNATIONAL AIRPORTS Miloš Zeman since 2013 Bohemian Region. Prague Ruzyně Airport www.prg.aero Brno Airport www.airport-brno.cz RAIL TRANSPORT BORDERING COUNTRIES Carlsbad Airport (Karlovy Vary) The international and national rail network: Germany (646 km), Poland (658 km), www.airport-k-vary.cz www.cd.cz Slovakia (215 km) and Austria (362 km). Ostrava Airport www.airport-ostrava.cz Pardubice Airport www.airport-pardubice.cz ROAD TRANSPORT CITIES BUS: www.studentagency.cz, www. Praha (Prague) is the capital city with a LANGUAGE eurolines.cz population of 1,188,126 inhabitants. The The official language is Czech. Especially in RENT A CAR: www.hertz.cz, www. other big cities include Brno (400,000 the bigger cities, however, people understand holidayautos.cz inhabitants) which is the capital of Moravia, English. Ostrava (319,000 inhabitants), Pilsen (170,000 SMOKING inhabitants), Olomouc (about 101,000 MOBILE OPERATORS Smoking is prohibited in all public places, such inhabitants) and Liberec (98,000 inhabitants). T-Mobile, Vodafone, Telefónica O2. as bus stops, sports facilities, stadiums, trains, The mobile connection is available almost offices or schools. In restaurants, smoking is CLIMATE everywhere. allowed only in designated areas. Tobacco is The Czech Republic has a mild climate and sold to cutomers over the age of 18. has four seasons. The highest mountain is NATIONAL HOLIDAYS Sněžka (1,602 m AMSL), situated in Krkonoše 1st January: Czech Independence Day, 8th TAXIS and with an average yearly temperature of May: Liberation Day, 5th July: Day of the Taxis can be hailed in the street or booked over 0.4 degrees, while in the lowlands in Moravia, Slavic Apostles Cyril and Methodius, 6th the phone. However, especially in Prague, it is the average yearly temperature is about 10 July: Jan Hus Day, 28th September: Day of advisable to order taxis in advance. The AAA degrees C. Czech Statehood, 28th October: Independent taxi company provides a very reliable service: Czechoslovak State Day, 17th November: 221102211, 14014 (from Prague). AREA CODE Struggle for Freedom and Democracy Day. +420 TIME VACCINATION Central European Time (GMT + 1 hour), CURRENCY No special vaccination is necessary prior Summer Time applies from March to The Czech Crown (CZK), in Czech “koruna”. to visiting the Czech Republic. If you are November: GMT + 2 hours. planning on staying in forest areas, vaccination DISTANCES against ticks is available. Prague is situated 340 km from Berlin, 290 km from Vienna, 336 km from Bratislava and POLITICAL SYSTEM 535 km from Budapest. Parliamentary democracy.
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MMICEICE CCEE_0114_08-09_mapa_info.inddEE_0114_08-09_mapa_info.indd 8 228.03.148.03.14 11:2911:29 TRAVEL INDUSTRY STATISTICS During the first nine months of 2013 – January through visitors, i.e. Estonia (+ 8.9 %), Finland (+16.5 %), Norway the end of September – the Czech Republic attracted (22 %) and Sweden (13.1 %). The overall number of 5.6 million visitors, according to the Czech Statistical visitors to the Czech Republic in 2013 was roughly the Office. Roughly 2.3 million of these arrivals came during same as in 2012 (7.2 million vs. 7.2 million). However, the summer holiday season when surges in tourism the 7.2 million figure represented an impressive 6.8 % traffic typically occur. Still, these 3rd quarter numbers gain in 2012 over the pervious year, a surge digested in represent an increase, even during the all-important 2013 with no attrition. Traditionally, Germany has held months of July through August, up by 1.5 percent over the lead in Czech Republic-bound visitors (with cca the same period a year ago. The arrivals, who included 1.5 million in 2012), followed by Russia that same year, Russians (+8.4 %), Chinese (+12.9 %) and South Koreans which checked in with almost 700,000 visitors. Slovakia, (+7.3 %), roughly equaled the numbers of European which generated 383,000 visitors, rated third. THE ECONOMY
2013 was not as tense for the Czech economy been happening for two and as the previous years. According to the Czech a half years. The drop of Statistical Office, the recession of the Czech construction investment is economy weakened. The GDP in the 3rd quarter slighter and has been in place decreased inter-annually by 1.3 percent – 1.5 for a shorter period of a year percent in the 2nd quarter and 2.4 percent in the and a half. The expenditure 1st quarter. When all the three quarters of 2013 on final consumption of are cummulated, the GDP dropped by 1.8 percent. Inter- households also diminished in 2013. Apart from the quartially the GDP weakened slightly (-0,1 %) following growth of stock, the only contributor towards the positive an unsteady development in the 1st and 2nd quarter caused development were the expenditures of the government by extra-ordinary influences. The lagging of inter-annual on final consumption. The performance of the Czech development of the GDP in the Czech Republic compared economy in general continued to decrease, with only the to the rest of the EU 28 has continued for the seventh brutto added value in the fields of finance and insurance quarter in row. In the 1st quarter, the EU GDP dropped by higher compared to the same period of the previous year. 0.8 percent (in Czech Rep. by 2,4 %) and in the other two In the 2nd quarter, the unemployment rose from 6.8 quarters it stagnated, while in the Czech Republic it dropped. percent to 7 percent. What also grew, was the price for the The investment continuously decreases inter-annually final consumer. The state budget deficit in the 3rd quarter for the 9th quarter in row, primarily because of the of 2013 amounting to 1.3 percent of the nominal GDP slump of large construction investments, which has was the most favourable in the last five years. MICE STATISTICS
According to the Czech Statistical Office, in 2012 In 2012, most of the MICE events took place in 11,547 MICE events were held in the Czech Republic Prague 4,264 events in total, followed by the South- in mass accommodation facilities – hotels. These events Moravian Region with 1,947 and the Moravia-Silesia are only taken into consideration if they have at least Region with 1,078 events. The Central Bohemian 50 participants. The number of persons – delegates of Region hosted 712 MICE events. As shown by the MICE events - was higher than 1.5 million. Most of the statistics known until the end of September 2013, Prague events took place in 4star hotels – 6,067, followed by 3star was once again leading the popularity of locations, but hotel events with 4,135 and 953 events in 5star luxury the number of events and delegates slightly decreased. resorts. When compared to 2011, a growth of events as Out of the Czech regions, Vysočina has recorded a well as number of delegates is visible in 2012. For 2013, hightened interest. Local business tourism on the other the statistics only reveal data until end of September. hand experienced a growth, when compared to 2011 Overall, it looks like a slighter decrease of MICE events in in 2012 more business trips have been made across the the Czech Republic with most of the events taking place Czech Republic encompassing an overnight stay in mass in the 2nd and 4th quarter of the year. accommodation facilities.
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MMICEICE CCEE_0114_08-09_mapa_info.inddEE_0114_08-09_mapa_info.indd 9 228.03.148.03.14 11:2911:29 EXPERT INSIDE VIEWS Why choose the Czech Republic FOR YOUR NEXT MICE EVENT?
Once again, we bring you different perspectives on event organising in the Czech Republic. We ask hotels, venue representatives and buyers about their experiences, and give you a comparison of the old and the new Prague from the point-of-view of an Italian event organiser. And if you have experiences—good ones, as well as not-so-good ones—that you would like to share with your colleagues in the industry, email us and let us know! ½ By Zuzana Adamson [email protected]
Gustavo Guidobono, Anna Antoňáková, Director General of Barceló Brno Palace Event manager at Slovanský dům, Prague Strategically located in Central Europe, the Moravian capital Brno is only an hour-and-a-half from Vienna, Prague is one of the and just two hours from Prague. most beautiful cities of While fairly small, Brno has a big heart in a university the world, attractive setting that is rich and vibrant. Its diverse culture and in every season. Its leisure opportunities have always made it advantageous position ideal for MICE évents and trade fairs. Most visitors in the heart of Europe lends itself to the might be surprised to learn, for example, that the „Czech Republic’s Grand Prix“ organisation of international conferences and at the auto drome is the most popular event of its kind in the world, with more events. The Czech capital is a popular congress than 100,000 motorbike riders, fast car lovers and fans assembling each August destination, with a wide array of conference to revel in the annual spectacle. Many transnational corporations are based in rooms with modern infrastructure. It is a city Brno, including ABB and Honeywell. So much scientific research and technological that welcomes novel ideas and offers quality development has been done there that Brno has become renowned as the „Silicon catering, professional organisation, as well as SELLERS TALK Valley of Central Europe“. The city promotes its concept through 3V: science, sophisticated and high standards of services. research and development (věda, výzkum a vývoj in Czech). An ideal place that embodies all the The five-star Barcelo Hotel, a historical building in the center of the city, offers advantages of Prague is the Slovanský dům unique services as well as a personal touch designed to bring utmost satisfaction (Slavic House). The historical halls of this to guests. For MICE events, we provide “Healthy meetings” opportunities, which building combines the charm of old Prague include both special emphasis on food selection and health boosting activities such with modern event facilities and services. One as yoga. Among our staff we have a gourmet chef who once cooked for the British of its best advantages is its location in the royal family at a London Car Club. Another bonus is the fresh fish that is offered on city centre–a great opportunity to combine the menu each day, which is unusual in the Czech Republic. We are determined and conferences or events with an accompanying our aim is to make guests so satisfied that they can’t wait to return. programme.
Vlastimil Chaloupka, Director of Sales, Jurys Inn, Prague
The Czech Republic has a beautiful landscape in the heart of Europe, offering its visitors mountains, forests, lakes and a number of UNESCO heritage sites. Prague is a very special place and is the key city driving the economy. Many international corporations have business interests here, while millions of tourists from around the world come every year to explore the unique atmosphere of the historical town. Prague has great transport connections to all major European cities. In this time of financial uncertainty, there is much focus on reducing costs and maximising efficiency of expenses. Prague and the Czech Republic is one of the most affordable destinations in Europe, containing many newly built hotels of the highest standards. For these and other reasons, Prague is among the top favourite global destinations for MICE. Located in the city centre, Jurys Inn Prague (214 rooms and conference facilities for up to 160 persons) is perfectly situated for all guests wishing to immerse themselves in this stunningly beautiful capital. With the Florenc underground metro station and tram stops situated opposite Jurys Inn Prague, all our guests have easy access to transport links. REPRESENTATIVES &
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MMICECEE_0114_10-11_anketa.inddICECEE_0114_10-11_anketa.indd 1010 228.03.148.03.14 10:5210:52 GREATEST BUSINESS BUYERS TALK PRINCIPLES I.
You can gain strength, courage, Serge Therol, and confidence by every experience in Project manager at Parfums du monde, France which you really stop to look fear in the face…You must do the thing which Prague is an ideal MICE destination—not only within Central you think you cannot do. Europe, but also worldwide. Our interest is first sparked off by Eleanor Roosevelt the place, the city and its atmosphere; only after do the other elements of the event come into play in synergy. Prague has an unmistakeable “genius loci.” It is a source of inspiration and a city When people go to work, they in constant movement, with its own rhythm and openness. This is shouldn‘t have to leave their hearts at in contrast to, for instance, Vienna, which is rather static and more closed. Prague has its own home. charm that you won’t be able to find elsewhere. Its MICE infrastructure is excellent, offering Betty Bender high-quality services and a whole range of possibilities for organising any sort of event. Its conference halls come with quality technological facilities, and partners are very professional and reliable. Every individual…intends only his Some of these venues include Paříž, Corinthia, NH or the Clarion Congress Hotel. A workshop own gain, and he is in this, as in many followed by dinner at Francouzska restaurant at the Municipal House adds a special dimension other cases, led by an invisible hand to the event. Another possibility is Hotel Pyramida: after a day of workshops, one can venture to promote an end, which was no part outdoors and stroll towards Pohořelec and the Prague Castle, taking in the sights, rich of his intention. Nor is it always the architecture and vibes of a cultural hub. When organising workshops that require more focus, worse for the society that it was no part we choose cities such as Český Krumlov, České Budějovice, or UNESCO-listed sites such as of it. By pursuing his own interest he Holašovice and Vyšší Brod, in South Bohemia. There, services are on an equally high level. frequently promotes that of the society more effectually than when he really Guido Donati, intends to promote it. Event Consultant, Italy Adam Smith, The Wealth of Nations I’ve been visiting and working with Prague since the earlier times, when Czechoslovakia was still a socialist country. At that time the MICE market wasn’t as developed as it is now, but big Do it fast, do it right, do it cheap. groups were heading anyway for other countries. After the fall Pick two. of the Iron Curtain, the city underwent a tremendous upgrading Anonymous and became, no doubt, one of the most appealing European cities for conventions and incentives. There are many reasons why I propose Prague as a MICE Don‘t be afraid of going slowly. destination to clients: 1. Easy accessibility from any European country–an enormous advantage Only be afraid of standing still. for international conventions and incentives; 2. A wide choice of four-/five-star hotels, many of Anonymous which have large meeting facilities; 3. A very upscale convention centre; 4. Fantastic venues for gala dinners, from castles to private mansions and museums, plus an endless variety of local and international restaurants; 5. Very competitive prices, which make Prague very affordable and People are persuaded by reason, but offers much value for money. moved by emotion, the leader must On top of the above technical features, Prague is a city where everyone feels at home. There both persuade them and move them. are several shopping and fascinating streets leading from Václavské náměstí to Staré Město Richard M. Nixon (Old Town), and further up to the Jewish quarter. Alternatively one could head from Charles Bridge up to the Castle, or down to Zlata Ulicka where the alchemists were trying to convert iron into gold. Every stone in this magic city (recall the esoteric connection with Turin and San Francisco) speaks of its history, culture and music. No other city can offer so many things in one place, where almost everything is within walking distance. And of course the city is extremely lively at night, with its countless bars, discos, theatres, etc. This is not to mention its Bohemian surroundings–castles, vineyards, breweries and cities like Karlovy Vary, Marianske Lazne and, a bit further south, the medieval Cesky Krumlov. Last but not least, I’m glad to say that all local players (DMC, hotels and different suppliers) are without exception extremely professional and reliable. And this counts for a lot.
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MMICECEE_0114_10-11_anketa.inddICECEE_0114_10-11_anketa.indd 1111 228.03.148.03.14 10:5210:52 Romanticmantic ccityity inincreasinglycreasingly ppopularopular aass a cocongressngress dedestinationst Prague: In the last fi ve years, Prague has become increasingly popular as a congress destination, hosting more and more international events and delegates each year. In 2011, the number of events jumped from 19th to 14th among international visitors, according to the International Congress and Convention Association (ICCA). And in 2012 the City of a Hundred Spires ranked 11th internationally while climbing to 10th among European visitors. Prague’s recognition as a fashionable destination is attributable to the greater interconnectedness and cooperation between state institutions and businesses in the congress tourism space. By Zuzana Adamson
ccording to the Czech Statistical Office, the with each delegate spending, on average, 350 euros per number of Prauge-based events has grown event, more than three times the rate of ordinary tourists. by 20 percent in the last five years while Further improvements in infranstructure and conditions of individuals participating in these events future MICE events is likely to produce even greater returns. has jumped by a whopping 40 percent. In Inernational visitors have long recognized Prague, not A2012, that amounted to 570,000 delegates. These statistics only for its beauty, but its romantic charm, which makes only include associated congresses that are international and the Czech capital an easy sell as a major European congress regularly rotate between at least 3 destinations. When other destination. Another strong selling point is that most factors are taken into account, the number of delegates who important historical sites in the city are easily accessible by attend the various MICE events – including corporate ones foot, including Prague Castle, Charles Bridge, National – clocks in at around 800,000. Congress tourism generates Theatre, as well as a plethora of architectonic wonders more than 20 million Czech crowns in the Czech capital, that are nestled beside one another along the picturesque
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MMICECEE_0114_12-15ICECEE_0114_12-15 Prague.inddPrague.indd 1212 228.03.148.03.14 14:5714:57 streets of Old Town, including Jewish synagogues and meeting place of politicians, international congresses, the old Jewish cemetery. History aficianados can pick leading corporations, as well as favorite venue for balls and from a wide range of architectural gems, including concerts, Žofín Palace can accommodate up to 850 persons. gothic, baroque or Secession styles, all rife with Another venue, similarly awash in history, is Slavic ambiance that can electrify any event.t. More House (Slovanský(S dům), which has hosted importantly, many quality five and four-our- notenoteworthyw society and business activities star hotels with conference capacityy sinsincec 1797. Its extensive renovation in are situated in the city’s historical 22000 included modern facilities that center, so delegates don‘t need to pprovided 1,200 additional square waste time or money time with metres. Unlike before, the venue can transport. Another bonus is that now easily accommodate Czech and the charming historical city centre international companies and their is within easy walking distance. cconferences, gala dinners, balls and And many cafes and restaurants in bbusinessu presentations. Slavic House the area as well as other sites offer bothth is cclose to Municipal House, which networking and leisure activities. offers aan array of seccesion halls adorned Vistors who stay at hotels unablenable to with artistiartistic flourishes by Czech painters and accommodate conferences can opt for one of the remarkable sculptors from the second half of the 19th century. The historical venues such as Žofín island. Surrounded by the largest facility, Smetana Hall, can host up to 432 people Vltava River, it features Žofín Palace, a leading centre for in a meeting setting, 700 for cocktail events, and 1,149 for cultural and social life in Prague since 1837. The famous presentations (theatre set.).
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MMICECEE_0114_12-15ICECEE_0114_12-15 Prague.inddPrague.indd 1313 228.03.148.03.14 14:5714:57 Hilton Prague Presidential Suite, Four Seasons Hotel
Despite these great improvements, hotel Austria, roughly the same size as the Czech Republic, acommodations remain surprisingly low priced. Because which draws about four times as many visitors, according of devaluation of the Czech crown at the end of 2013, to Kateřina Petříčková of the Association of Czech Travel the currency lost some of its value, enabling visitors Agents. But overall, the number of foreign visitors to the to receive 27 crowns for their Euros instead of cca 25, Czech Republic continues to grow slightly each year. making visits from Eurozone countries even cheaper Besides historical styles, Prague also offers modern than before. Hotel rooms in Prague now average just development, including f. ex. the Dancing House. The 73 Euros per night. Preliminary estimates show that two floors of the facility include the Céleste restaurant, most of the guests in 2013 were German, although the whose terrace presents a scenic view of the Little Quarter number of German visitors dropped from 2012 figures. and the Prague Castle. The city centre offers other But the notable increases in vistitors from Russia and the examples of modernity, including Zlatá Praha, situated U.S. made up the difference. Two thirds of all visitors on the roof the Intercontinental hotel. According to to the Czech Republic only visited Prague, compared to surveys, Central Europe began to interest investors once
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MMICECEE_0114_12-15ICECEE_0114_12-15 Prague.inddPrague.indd 1414 228.03.148.03.14 14:5714:57 Springtimes in Prague who could forget them? Forsythias on the Letná plain; the chestnuts on Žofín; the gulls on Jirásek bridge. There is no city like Prague. You have to wander to the end of the earth to appreciate the magic that is not simply the beauty of the buildings, of the towers and the bridges, through it is that, too. They rise up from the ground in such a natural harmony as if nature had created them, growing out of the slopes and riverbanks like trees anf fl owers. But what is unique about Prague is thehe relation between the city and its people. Prague is not an eternal, uncaring again in 2013. In the first half of 2013, the number of backdrop, which stands there through good and ill, ignoring happiness and suff ering alike. Prague lives in the investments in hotels increased by 38% compared to the lives of her people and shares in them, and they repay her same period in 2012. with love that we usually reserve for humans. In Prague, the Smíchov district on the left side of (Heda Margolius Kovály: I Do Not Want To Remember, 1968) Vltava is an attractive, up-and-coming area with ongoing infrastructure development. Situated around the modern metro station, Anděl, it is favoured by young media The old and the new Prague represent and banking professionals. It has a shopping mall, a that queer mixture of Slav mysticism and Teutonic materialism which form cinema complex, fitness centres, restaurants, and cafes the basis of the Czech character. To me and bars. Nearby Petřín Hill, along the river, offers they were a stone and stucco symbol plenty of greenery and sports centres. The locality also of the eternal struggle between the spirit and the fl esh. In the secluded shelter of the old city features quality conference hotels courtesy of Vienna I was happy and at peace. Across the river, calling more International. The River Terrace Hotel, a luxury and more insistently, were the Nachtlokals of a materialist accommodation in a modern complex besides the Vltava modern city drunk with the wine of its newly-won liberty. River, will offer a stunning view of Vyšehrad. The four- During my stay in Prague this struggle overshadowed my daily life, and in the process my character was to be weighed in the balance and found wanting. THE MICE PROFILE OF PRAGUE (Robert Bruce Lockhart: Retreat from Glory, 1934) LARGEST VENUES Name Number of persons Size (in sq. metres) O2 Arena 18 000 5 400 star congress hotel, shrouded by greenery, will provide Prague Congress Centre 9 300 13 000 326 rooms, 97 parking places, 4 outdoor parking spots Incheba Expo 8 300 13 774 for buses and conference facilities for more than 1,000 participants. Visitors can thus look forward to new Tesla Arena 1 600 congress infrastructure. National House Vinohrady 1 287 1 099 ACOMMODATION CAPACITIES 5-star hotels 42 4-star hotels 178 3-star hotels 184 Number of CONGRESSES and CONFERENCES 2012: 4 264 events January-June 2013: 1 838 events STRONG POINTS of PRAGUE + Strategic location in the heart of Europe, good travel accessibility – majority of European cities reachable within a three-hour fl ight + Rich history, culture, architecture and numerous tourist attractions + Developed congress infrastructure – congress centres, congress hotels, suffi cient accommodation capacities, effi cient transport system within the city + High quality of off ered services for aff ordable prices
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MMICECEE_0114_12-15ICECEE_0114_12-15 Prague.inddPrague.indd 1515 228.03.148.03.14 14:5714:57 DESTINATION PRAGUE
GREATEST BUSINESS GREAT RESTAURANTS PRINCIPLES II. 4 IN PRAGUE People are persuaded by reason, but Great ᕡVenues BASTION PRAGUE moved by emotion, the leader must both persuade them and move them. RESTAURANT The attractive locality of the restaurant and Richard M. Nixon its culinary concept afford an uncommon gastronomic experience. The restaurant is Tell me and I will forget, show me named after a historic bastion, built as part of and I may remember, involve me and a fortification during the construction of the I will understand. southern part of Prague Nové Město undertaken Chinese proverb by Charles IV in 1348. The Bastion Prague Restaurant offers international and modern Czech cuisine, and can accommodate up to 50 guests. In summer the capacity of the restaurant can be extended by Opportunity is missed by most a further 100 places by opening up a neighbouring space linked to the town walls. Its location offers people because it comes dressed in extraordinary views of the Vyšehrad opposite and of Prague’s skyline. Suitable for company parties, overalls and looks like work. wedding receptions, fashion shows, concerts and open-air film screenings. www.bastion-prague.cz Thomas Edison ᕢ VILLA RICHTER There is no security on this earth. Restaurants at Prague Castle There is only opportunity. Villa Richter Restaurants is a unique complex set in the historical St Douglas MacArthur Wenceslas’ vineyard of the Prague Castle, which offers a stay in the centre of Prague with unforgettable views of sights, a top standard of Outstanding leaders go out of service and highly qualified staff. Villa Richter Restaurants is composed their way to boost the self-esteem of of two interconnected areas – Piano Nobile and Piano Terra – which their personnel. If people believe in can be utilized separately or as a whole for larger events. While offering themselves, it‘s amazing what they can guests the possibility of retreating from the rest of the world, we provide a accomplish. wide range of services for organizing social and conference events with a capacity of close to 800 guests. For more information visit our website at Sam Walton www.villarichter.cz or e-mail us at [email protected] The difference between a successful person and others is not a lack of ᕣ HARD ROCK CAFE strength, not a lack of knowledge, but Hard Rock Cafe Prague is a four-storey rather a lack of will. restaurant and special events venue situated Vince Lombardi in a historically significant and beautifully decorated building located in the heart of Old Prague. Offering more than just great food There is nothing so useless as doing and exceptional service, it’s also a rock ‘n’ efficiently that which should not be roll restaurant as well as museum of popular done at all. culture, with authentic memorabilia from rock Peter Drucker legends covering the walls. Hard Rock Cafe features 2 semi-private rooms, 2 vibrant bars, an exclusive 5-metre guitar-shaped chandelier, a concert stage and the capacity for groups of 15 to 650 guests. For I don’t know the key to success, but more information, please visit www.hardrock.com/prague, e-mail [email protected] the key to failure is trying to please or simply call at +420 224 229 529. everybody. Bill Cosby ᕤ ELEGANTES Create your memories of Elegantes restaurant and start your Don’t be afraid to take a big step evening with a signature aperitif cocktail in 1887 bar. Your taste when one is indicated. You can’t cross will be prepared for a wonderful cuisine and excellent service, a chasm in two small steps. combining together to ensure a truly memorable fine dining David Lloyd George experience. The refined ambience is enhanced by a strong connection to St. Thomas church. Moreover we are the only place where you taste the unique St. Thomas beer, brewed according to the oldest recipe. The menu represents an elegant European cuisine composed of seasonal and local ingredients. To make the dishes more tasteful Executive Chef Robert Loos grows his own herbs behind the restaurant with the assistance of Augustinian monks. Contact: Letenská 12/33, 118 00 Prague 1, Tel: +420 266 112 280, Fax: +420 266 112 234, Mail: [email protected], website www.elegantes.cz
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MMICEICE CCEE_0114_16_venuesEE_0114_16_venues Prague.inddPrague.indd 1616 228.03.148.03.14 10:2410:24 DESTINATION PRAGUE
CASE STUDY A SHORT DESCRIPTION OF THE EVENT: European Society NAME OF THE EVENT: 42nd ESCP Symposium for Clinical Pharmacy (ESCP) is committed to provide high-quality on Clinical Pharmacy (ESCP 2013) professional education for clinical pharmacists. The annual European GROUP SIZE: ESCP 2013 hosted more than 600 participants from not symposiums is the main only Europe, but also other countries around the world. scientifics event of the ORGANIZED BY: PCO agency C-IN ESCP.E The theme for 2013 DATE OF THE EVENT: 16–18 October 2013 wasw “Implementation ofo Clinical Pharmacy VENUES and LOCATIONS: The Symposium was held at the Clarion Practice:P Research, Congress Hotel Prague. The Symposium dinner took place at Restaurant EducationE and Vikárka inside the Prague Castle. ESCP chose the Clarion Congress Management.”M Hotel Prague because TheT official language the congress centre offh the symposium i was EEnglish, lih and d translators l or interpreters were facilities fitted the not needed. This is a common occurence in the field of congresses and capacity requirements. conferences. Participants usually speak English and interpreting costs The hotel also offers a constitute an extra financial burden. “one-stop solution”, offering complex services for congresses and conferences, all “under one roof.” This reinforced interactivity among delegates, who not only met as part of the scientific programme, but also spent their free time using the hotel facilities. The Clarion Congress Hotel Prague also disposes of spacious congress premises. An array of halls and salons are spread out over an area of more than 4,000 square metres. As for the catering, delegates were able to get a taste of Czech cuisine BUDGET: CZK 5.6 million for all congress functions excluding as part of the gala dinner, organised at the Vikárka restaurant. Since the accommodation and services contracted on an individual basis by restaurant is situated in the proximity of the St Vitus Cathedral, delegates delegates. were able to admire the beautiful view and visit the Prague Castle.
weather). The view was hampered by fog, and we ended up on the lawn MICE CEE WE TESTED next to the runway of Charles de Gaulle airport! But this didn’t deter me and I jumped straight back to fl ying. It’s an incredibly exciting activity and participants are guaranteed to have fun. You can go in groups of up to 10 people in sessions that last for an hour, so that each participant has a go at fl ying. This could be an interesting activity for your clients when putting together their Prague programme. The Airbus A320 Flight Simulator is also open at night from 10 pm–8 am. An instructor and fl ight attendants are provided, and catering is possible. The venue also has smaller facilities suitable for workshops, press conferences or parties (around 25 persons).
Pilot an Airbus A320 ake your dreams of being a pilot come true! At the fl ight simulator iPILOT, situated in the centre of Prague near the MSavoy café, you can fulfi l your dreams—at least for a while. Get your thrills in the fully equipped cockpit of the Airbus A320 Flight Simulator where, guided by an instructor, you can try landing at one of the 24,000 airports worldwide. I chose to set out from London and head for my favourite city Paris. To make things even more exciting, the instructor selected storms and fog (yes, you can even choose the
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MMICECEE_0114_17_caseICECEE_0114_17_case study.inddstudy.indd 1717 228.03.148.03.14 10:2410:24 CASE STUDY
Piano company PETROF celebrates in the Czech Republic NAME of the EVENT: 150th anniversary all over the world to Prague and Hradec of the PETROF Company Králové. PETROF is a family business, run by GROUP SIZE: 145 persons from 35 countries, Mgr. Zuzana Ceralová - Petrofová of the fifth including business partners and company generation of the Petrofová family. PETROF group then moved to Hradec Králové the next representatives continues to produce its instruments at the morning, an eastern Bohemian town ORGANIZED BY: PETROF Ltd, a traditional same place in Hradec Králové and exports to approximately two hours from Prague, where producer of pianos and pianinos and the more than 70 countries worldwide. A large a gala lunch awaited them. There, apart from largest in Europe, and the company SANDRA portion of production is still done by hand, the president of the company, the guests were DATE of the EVENT: 15–18 March 2014 VENUES and LOCATIONS: The group visited Prague and Hradec Králové, a city in the east of the Czech Republic that is the headquarters of PETROF. In Prague, the Orea Hotel Pyramida was selected, with its 388 rooms, 12 apartments and 4 barrier-free rooms. A congress hall with a capacity of 40–500 persons and another conference venue including a 377-seat cinema can be utilised for conference purposes. This location in the vicinity of the Prague Castle offers excellent possibilities for sightseeing. In Hradec Králové, the Alessandria Hotel was chosen, with its new congress hall for up to 290 persons and an overall capacity of 530 persons, as well as the Tereziánský Dvůr Hotel.
Orea Hotel Pyramida
which lends the instruments also greeted by the mayor of Hradec Králové a beautiful sound. MUDr. Zdeněk Fink and the vice head of the In Prague, sightseeing of the Hradec Králové municipality. After lunch, city’s major monuments was business partners visited the PETROF factory organised for guests. In the and a recently opened museum on the factory evening, the group attended premises. In the evening, a concert at the BUDGET: N/A the semi-finals of the 2014 Pianist of the Year Smiřice Chapel was followed by a gala dinner. A SHORT DESCRIPTION OF THE EVENT: competition, co-organised by PETROF and the “Judging by the feedback, we can assume that As part of its 150th anniversary celebrations, New York Café Prague. The event took place at guests will have fond memories of this event,” PETROF invited its business partners from the luxury five-star Boscolo Prague Hotel. The said the event organiser. {
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MMICECEE_0114_18ICECEE_0114_18 casecase study.inddstudy.indd 1818 228.03.148.03.14 10:3410:34 INTERVIEW
Megatrends in the Meetings Industry The German Convention Bureau published a global meetings study entitled “Meetings and Conventions 2030: A study of megatrends shaping our industry”.
How to be successful, as a MICE meetings and will supplement previous destination? formats and concepts. A majority of people It is a combination of several factors. The in the industrial countries will potentially study revealed that the following criteria have access to almost all information— when choosing a destination will be more almost always. important in 2030 than they are now: an Virtual meetings, spread around the whole outstanding infrastructure, an excellent world, will theoretically be possible. transport network, value for money, Need-based systems that contribute to attractiveness, sustainability, technology communication and collaboration in We talk to Matthias Schultze, and expertise in key economic and scientific groups separated by time and/or distance Managing Director of GCB sectors. will become more important for future What are the megatrends? What are some of the most meetings and conferences. It is very likely The findings indicate technology in work and important results that your research that interactive events will become more life, globalisation, mobility, sustainability, showed? important or even one of the central success demographic change and other major trends In the next two decades the “human factors in the future. are transforming the meetings industry. measure” (Albert Schweitzer) will still be an The central task for all relevant actors in the We envision this megatrends study helping important guideline for processes of change. meetings industry will be to inspire efforts players in the industry develop a future- The study shows that options such as for the intelligent and target group/customer oriented strategy that can generate business knowledge transfer, technology and design of events using new technologies and and economic success. architecture will increase in usage in innovative formats the right way. Did you know? CZECH CUBISM erm used to describe a style in architecture parallel picture of reality ... to dematerialize a building’s and the applied arts, directly inspired by mass by three-dimensional surface sculpturing of the Cubist painting and sculpture, which was facade with abstract, prismatic forms.” Czech Cubists developed by architects and designers distinguished their work through the construction active in Prague shortly before World of sharp points, slicing planes and crystalline shapes WarT I. The term itself was not used until 1960s. The in their art works. This allowed the Czech Cubists leaders of the style were the members of the Group of to incorporate their trademark in the avant-garde Plastic Artists (1911–1914), which brobrokekee aawayway frfromom art group of Modernism. They the Mánes Union of Artists in 1911 aandnd fforor two yyearsears believed that objects carried their published its own journal Uměleckýý MěsíčníkMěsíčník (Art oown inner energy which could Monthly). The architects in the group wereweree Josef Gočár oonlyn be released by splitting the and Josef Chochol, and the painters wereweree Emil Filla, hohorizontalr and vertical surfaces that Václav Špála, Antonín Procházka and OtOttotoo Gutfreund. restrestrainr conservative design and which Cubists proclaimed that “art should createeate a distinctive, “i“ignoregnoro the needs of the human soul.”
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MMICECEE_0114_19.inddICECEE_0114_19.indd 1919 228.03.148.03.14 11:3011:30 DESTINATION PRAGUE dmc Choose great from3AGENCIES Kuoni Destination Prague Ovation Management Event Solutions Czech Republic Martin Cerha, Martin Limberský, Sylvie Neves, Managing Director Managing Director Managing Director
WHO WE ARE WHO WE ARE WHO WE ARE Kuoni Destination Prague Event Solutions Ovation Czech Republic Management Prague, established in 2001, is well is Prague’s leading full- is part of Ovation Global known internationally as a service event and DMC, a leading network flexible and efficient DMC/PCO. Our experienced destination management company. We rely of Destination Management Companies team of multilingual professionals is here to on our expertise in event management and providing Best-in-class DMC services to help you meet all of your service needs. Our organization, as well as our commitment to associations, corporations and agencies at services to our clients are supported by very the principle of integrity. We utilize our local 125+ locations throughout Europe, Middle well established relationships with local knowledge, as well as extensive listing of East, Africa, Asia, North America and South suppliers and hotels in all desired categories. We can also operate all kinds of unique only the most reliable and professional America. projects in HUNGARY, SLOVAKIA and POLAND. vendors available. Thanks to our industry experience and extensive local knowledge, we assist our WHAT WE CAN DO WHAT WE CAN DO clients to achieve their goals. Our core competence is developing, planning, We create individual moments of magic, and implementing meetings, seminars, conferences, company events, anniversaries, which turn into lasting impressions. We have WHAT WE CAN DO product launches, presentations, incentives, the expertise, talent, experience and Matching destination to customer objectives, congresses, sports and more. We are based in creativity to conceptualize and co-ordinate Destination connections (who’s who), Event the CZECH REPUBLIC and due to our Global any large or small-scaled event. We ensure creative and design, Venue sourcing and Network we operate all over the world. Our that your prime objectives are met and that accommodation management are some of the business performance, purchasing power, your audience and guests are astonishingly capabilities we deploy to ensure the relevant flexibility and worldwide experience in the impressed. Our team delivers excellence, exposure and excellent delivery on-site. travel and tourism industry allow us to embrace even more markets and increase our creativity and most of all, memorable and Our clients especially appreciate our ability to portfolio of satisfied clients. We offer you a productive experiences for your attendees build and leverage the human capital in combination of authentic experience, and guests. relationships. innovative approaches and real passion. “People and relationships are the DNA of Ovation Group. Through our openness, REFERENCES REFERENCES MADONNA, MICROSOFT’S WORLD LEADERS passion and expertise we develop your vision Microsoft, Deloitte, Novartis, Emerson, Texas and make it happen!” Instrument, Cisco, HP, Bang & Olufsen, SEPG FORUM, NASPERS INTERNATIONAL, ORANGE, conference, Kaspersky, Toyota, Iveco, AGC glass, SITA, KPMG, CARGILL, LUMENIS, KEMIN EOS, Egis, Sandoz, Ricoh, Ipsen, Pfizer, Ingelheim FOODS, RECALL, PFIZER, UNITED HERITAGE, REFERENCES Boehringer, Bioderma, AstraZeneca, Abbott, SPIRENT, SAB MILLER, KIA, KEY SYSTEMS, THE ABBOTT, AMWAY, DINERS CLUB INTERNATIONAL, Lundbeck, Janssen Pharmaceutica, Roche, Abdi BOSTON CONSULTING GROUP, DR. PEPPER, ERNST & YOUNG, FERRING, Ibrahim, Novonordisk,World Hypertension NUTRICIA, TRANSMEDICS, ABERDEEN ASSET FUSE, MICOM, NOVARTIS, PROCTER & GAMBLE, League, Organon, Amway, Prudential Life Insurance, AIG, MSD, Kimberly Clark, Schiedel, FC MANAGEMENT, HOSPIRA, ASAHI KASEI AND MANY MORE… Bayern, FC Barcelona, FC Chelsea, Manchester MEDICAL, INSPARO, COFACE, MEDISON, For testimonials and case studies please United, FC Everton, FC Liverpool, FC Arsenal, FC QUINTILES check: http://ovationdmc.com/testimonials/ Sevilla, Viking river cruises, AHI cruises, Euroclassic and many other travel management companies, corporates, associations and so on. CONTACT DETAILS CONTACT DETAILS CONTACT DETAILS Prague Event Solutions Ovation Czech Republic Pod Vilami 10 Karla Englise 6 Spalena 4/82, 110 00, Prague 1 Czech Republic 140 00 Prague 4 150 00 Prague 5 [email protected] Czech Republic Czech Republic Phone: +420 224 990 190 T. + 420 603 751 268 T.: +420 255 725 460 Fax: +420 224 990 199 E: [email protected] E: [email protected] W: www.kuoni-prague.cz www.kuoni-dmceurope.com W: www.pragueeventsolutions.com W: www.ovationdmc.com
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MMICEICE CCEE_0114_20_3DMC.inddEE_0114_20_3DMC.indd 2020 228.03.148.03.14 10:4810:48 HOTELS & VENUES IN PRAGUE
WELCOME IN PRAGUE! YOU CAN CHOOSE FROM THE BEST HOTELS AND VENUES, WE HAVE ALL YOU NEED.
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MMICECEE_0114_21_HOTELS_VENUESICECEE_0114_21_HOTELS_VENUES inin Prague.inddPrague.indd 2121 228.03.148.03.14 11:0211:02 DESIGN HOTEL YASMIN ★ ★ ★ ★SUPERIOR HOTEL YASMIN off ers 3 multifunctional conference rooms for up to 200 ADDRESS: Politických vězňů 913/12 persons few steps from Wenceslas square. 110 00 Prague 1 TEL.: +420 234 100 100 FAX: +420 234 100 125, E-MAIL: [email protected], WEB: www.hotel-yasmin.cz
• Suitable for press conferences business meetings, corporate trainings and other events • 196 luxury design rooms on seven floors • Catering services – Restaurant Café Bar Noodles CAPACITY • Complimentary high speed WiFi internet • Full audio-visual equipment Conference rooms m2 Theatre School U-shape Banquet Party • Secretarial and concierge services • Enhanced fresh air conditioning YASMIN I. 83 75 40 30 36 75 YASMIN II. 50 50 30 20 24 50 YASMIN III. 90 75 60 30 36 75 YASMIN I.+II. 133 125 90 50 60 125 YASMIN II+III 140 125 90 50 60 125 YASMIN I+II+III 223 200 150 80 96 200 HOTEL JURYS INN PRAGUE ★ ★ ★ ★ HOTEL JURYS INN PRAGUE ADDRESS: Sokolovská 11 186 00 Prague 8 TEL.: +420 226 222 600 FAX: +420 226 222 610 E-MAIL: [email protected] WEB: www.jurysinns.com/hotels/prague
ACCOMMODATION FACILITIES Total number of guestrooms 214 Standard Superior 214
3 CAPACITY Classroom Theatre U-Shape Banquet Cocktail Area (sq. metres) Riverdance 60 100 32 60 90 91,8 Hibernia 24 60 20 40 60 62,05 Riverdance & Hibernia 110 160 60 100 150 153,85
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MMICECEE_0114_22-23.inddICECEE_0114_22-23.indd 2222 228.03.148.03.14 12:4012:40 Stylish hotel in the heart of beautiful Prague
Located in one of the most atractive localities • Few steps from the famous Wenceslas Square 3 conference rooms with daylight • Capacity of conference rooms up to 170 participants • 181 unique rooms in two interior styles Sauna & Whirlpool • Asmera and Victoria Restaurants • Havana Club • 23 parking places
www.hotel-majestic.cz
Štěpánská 33; 110 00 Prague 1 Tel.: +420 221 486 100 Fax: +420 221 486 486 E-mail: [email protected]
MMICECEE_0114_22-23.inddICECEE_0114_22-23.indd 2323 228.03.148.03.14 12:4012:40 GrandioR Hotel Prague Na Poříčí 42, 110 00 Prague 1, CZ Tel.: +420 226 295 111 Fax: +420 226 295 110 [email protected] www.hotel-grandior.cz
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MMICECEE_0114_24-25.inddICECEE_0114_24-25.indd 2424 228.03.148.03.14 11:0911:09 Žofín palace
your best choice for
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www.zofin.cz
MMICECEE_0114_24-25.inddICECEE_0114_24-25.indd 2525 228.03.148.03.14 11:0911:09 TOWERPARKPRAHA
OBSERVATORY at 93 meters The floor consist of 3 cabins and connecting room. Each cabin has a capacity of 60 people, total capacity is 250 people. It could be prepared in theatre style, school style, reception, banquet etc. Other facilities – WI-FI, TV for presentation, quality speakers and lighting, possibility of complete catering and 3 mobile bars.
ONE ROOM HOTEL at 70 meters An unique private space for up to 16 people with TV, modern digital audio-video equipment, WI-FI, luxurious furniture and possibility of coffee break.
RESTAURANT at 66 meters The gastronomic complex OBLACA – an elegant luxury restaurant with specialties from the freshest ingredients , Café with cozy sitting in boxes and homemade cakes, coffee, fresh juices etc. and progresive bar with special drinks and homemade limonade.
CONFERENCE CENTRE on the ground floor The conference centre for up to 150 people. The technologically advanced modern conference center is equipped with WI-FI, modern projection screens and projector, microphone, lectern, cloakroom. Possibility thetre style, school style, U-shape, banquet etc. There is also a smaller conference room for 14 people.
TOWER PARK PRAHA / MAHLEROVY SADY 1 / 130 00 PRAHA 3-ŽIŽKOV / CZECH REPUBLIC / +420 210 320 084 / [email protected] / WWW.TOWERPARK.CZ
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Internet 86% nddd1 1 kaV3.i 01_obal H_102009_ GOCZEC Personal recommendation 76% www.mice-cee.com WOWOWHUN_0210_01WH titulkaV4.indd 1 UN_0210_01 ti tul kaV4.indd 1 Trade Press 53% 2010 Fair visits 52% 5.3.10 9:04 Fam Trips 43% SO RUN to BOOK YYOUROUR PPAGEAGE Road shows, promotional events 37% in our NEXT issue! Personal visits of suppliers 36% Mailing & newsletters 34% MICE CENTRAL & EASTERN EUROPE Convention Bureaux 34% The only B2B MICE magazine TMT Forum 22% for Central and Eastern (Post-communistic) Europe Online business networks 15% www.mice-cee.com Blogs, video, podcast, wiki 12% Write to us: [email protected] Phone to us: +420 731 232 049
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MMICECEE_0114_26.inddICECEE_0114_26.indd 2626 228.03.148.03.14 12:4112:41 CITIES & REGIONS
DISCOVERDISCO HOT MICE DESTINATIONSDESTIN OUTSIDE OFOF PRPRAGUE.A
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MMICECEE_0114_27_UvodCity.inddICECEE_0114_27_UvodCity.indd 2727 228.03.148.03.14 11:1111:11 CITIES & REGIONS
BRNO:A City that Invests in Large-scale Scientific Institutions
he South Moravian hub has 370,000 UK company P&O, which will provide 190,000 square inhabitants and is the second largest metres of office premises to companies active in research city in the Czech Republic. In the last or light industries. Currently, there are already 17 few years, it hhasas developeddeveloped companiescompanies wwithith more than 4,000 employees, and promoted itself as includingincluding IBM, FEI, Motorola, theT "centre of commerce, scienceence Vodafone,Vodafo Silicon Graphics and and research", based on a strategygy others.othe The Technology Park of building technological andd BrnoBr is connected to the Brno scientific centres. The rising UniversityU of Technology. number of companies active AsA a university city with in IT, telecommunications, approximately 80,000 software development and hi- students, Brno has favourable tech fields present in the city conditions for development. has earned it the nickname The Moravian metropolis of "Czech Sillicon Valley". is also the seat of several This strategy has spawned thee leading,lea world-renowned Technology Park Brno, a jointoint technologicaltechn institutions, oriented investment of the city of Brno andnd tthehe towardstowards genome research, bio-
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MMICECEE_0114_28-30_Brno.inddICECEE_0114_28-30_Brno.indd 2828 228.03.148.03.14 11:1311:13 medicine, the development of various food components These modern developments contrast with the including genetical modification, as well as brain and picturesque historical city centre, boasting architectonic mind research. "Czech Silicon Valley" or Frankenstein's sights in various styles, cosy cafés and plenty of culture and laboratory? The technological institute CEITEC is based sports facilities. The UNESCO-listed Villa Tugendhat, in Brno; in the works is a project of the international a gem of functionalist architecture, attracts many foreign clinical research institute IRCR, in partnership with the visitors. Further sought-after sights include the Špilberk Mayo Clinic in Rochester, US, one of the world's leading Castle, the Cathedral of Saints Peter and Paul, or Saint research institutions alongside CERN and ISS. Both James's Church. Shopping fans can check out the Vaňkovka institutions are set to gather more than 1,000 scientists. Mall. The four-star hotels in Brno–12 in all–offer 1,478 The Integrated Laboratories of Biomedical Technologies rooms, and 26 other three-star hotels provide a further 1,380 (ILBIT) is also located in Brno. rooms, a number of which include conference facilities.
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AZ Tower, with its 111 m is currently the highest building in the Czech Republic. It was open in June, 2013.
The largest congress and exhibition venue is the Which interesting events are planned BVV. In its exhibition area, the renting space includes for this year in Brno? We have chosen more than 100,000 square metres of covered area in the events you cannot miss. 15 pavilions and a complex of halls able to The Easter Feast with a fair and folk bands is set accommodate up to 10,000 persons.peerrsonss. tot ttakeakake placepplla from 11–18 April, and from Among its advantages are good travelravvel MMaMarch–Mayrcrch will be the Brno Jazzfest. accessibility and sufficient parkingngg ScSScheduledh for 6–13 June is the theatre capacity, including parking in feffestivale Theatre World Brno–a covered premises. Conferences, nnight of magicians and masks–that seminars and various incentive will focus this time on comedy and teambuilding events can and the works of Woody Allen. be organised in a multitude of Don't miss the Grand Prix Czech unusual locations, historical sights RRepublic from 15–17 August, or even the Brno Underground. a road motorbike championship, The re-opened Underground, theheh thtthehe most prestigious car event in Labyrinth under the vegetable marketarkkeett tththehe CCzech Republic. Finally from 29 in the city centre, the mint master’sr’r s ccecellarellllaarr SeSSeptember–3eptp emembeb r October, you can look forward and the ossuary of Saint James are all idiosyncratic to the International Engineering Trade Fair, which venues for MICE events. will take place at the Brno exhibition centre. {
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MMICECEE_0114_28-30_Brno.inddICECEE_0114_28-30_Brno.indd 3030 228.03.148.03.14 11:1311:13 INTERVIEW
Czech Republic and Slovakia produce B2B events that have a stable visitorship. As many as 20 to 30% of visitors are professionals from Slovakia. Because of the increased number of professionals at B2B trade fairs, the overall number of visitors noticeably decreases, while the quality and type of visitorship increases, which is our goal.
MICE CEE: What advantages does Brno present for event organizations? What interesting events does the area offer foreign event organizers? The Brno exhibition centre is a unique multi- purpose venue, a singular European exhibition area that is only place in the Czech Republic and Slovakia where it is possible to organize larger TRADE FAIRS in congresses or company events for 2,000 thousand people or more. Because Brno and its immediate environs offer foreign visitors many BRNO Focus on noteworthy attractions, congresses do not have to be necessarily held in a capital. Accessibility has been a concern in the past. Many visitors opt 40 DIFFERENT for the Vienna Airport. In large cities, they often must travel an hour or more by bus or taxi from Fields the airport to the city. But that is actually much less of an issue in Brno.
MICE CEE: Other than traditional trade fairs, which noteworthy MICE events have taken place at the BVV recently? The Brno exhibition centre hosts most Czech and Slovak medical congresses, including KARDIO, MICE CEE: How do trade fairs at the Brno the largest medical congress. Because we are Eachexhibition centre develop? Which tradeYear fair close to the Moravian Karst, the World from your portfolio attract the most Speleological Congress SPELEO took place here. attention and attract the largest amount of Then there was the European majorette visitors? How many trade fairs take place at championships. And this year a European dog the BVV each year? exhibition will be held. Large companies also On average, trade fairs in Brno focus on 40 different fields each increasingly have chosen the exhibition space for year. Among the permanent fixtures at the BVV is the their conferences, including Škoda Auto, OVB International Engineering Trade Fair, the most important Allfinanz. This summer there will be a industrial trade fair in Central Europe. MSV, together with the Charismatic Conference. Congresses of large Grand Prix Moto GP, are the only events which can sell out hotels political parties have also been welcomed. in Brno and its environs. Once every two years, the Brno trade fair is taken over by Techagro and associated specialist trade fairs We talk to Mr. Jiří Kuliš, CEO of Trade MICE CEE: What would you most that draw up to 120,000 visitors not only from the Czech Fairs Brno Co., the leading exhibition like to share with the Republic, but also Slovakia, Austria, Hungary and other venue and organizer in the region of CEE international organizers of countries. The electro-technologic trade fair AMPER, as well as congresses, conferences, trade higher education trade fair GAUDEAMUS, are also noteworthy. fairs, and incentive trips who comprise our readership? MICE CEE: Which trade fairs do you focus on? Is the Brno offers visitors the option of organizing events in an exhibition centre that number of visitors growing or diminishing? not only offers unqique premises but one renowned for its professional BVV is the leading trade fair organization among professional field trade fairs. technical-organisation and catering infrastructure. Brno is also a pleasant The variety of events and the disproportionate number of visitors from the „city in the heart of Europe“ and can both suprise and entertain visitors. {
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MMICEICE CCEE_0114_31_Interview_v2.inddEE_0114_31_Interview_v2.indd 3131 228.03.148.03.14 11:1511:15 HOTELS & VENUES IN BRNO
WELCOME TO BRNO, CAPITAL OF MORAVIA, AND OF HOSPITALITY.
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MMICECEE_0114_32_Uvod_HOTELS_VENUESICECEE_0114_32_Uvod_HOTELS_VENUES ININ BRNO.inddBRNO.indd 3232 228.03.148.03.14 13:5613:56 HOTEL CONTINENTAL BRNO ★ ★ ★ ★ HOTEL CONTINENTAL BRNO ADDRESS: Kounicova 6 602 00 Brno TEL: + 420 541 519 111 FAX: + 420 541 211 203 E-MAIL: [email protected] WEB: www.continentalbrno.cz
• 226 comfortable rooms on 12 floors • Hotel restaurant, Café, Cohiba Club, catering services CAPACITY • Congress center suitable for all types of events Area • Fitness and wellness Classroom Theatre U-Shape Banquet Cocktail (sq. metres) • Free Wi-Fi internet connection • Parking in the underground garage Hall 1 (2+3) 220 300 95 220 300 252 • The transport service from/to airport Hall 2 120 200 60 140 180 160 (Brno, Prague, Vienna) Hall 3 60 110 45 70 120 92 Hall 4 45 80 30 60 60 70 Hall 5 (6+7) 50 80 35 50 60 80 Hall 6 18 25 15 20 - 37 Hall 7 18 30 15 25 - 43 Hall 8 12 15 9 16 - 20 BARCELÓ BRNO PALACE ★ ★ ★ ★ + BARCELÓ BRNO PALACE ADDRESS: Šilingrovo náměstí 2/265 602 00 Brno-střed TEL: + 420 532 156 777 FAX: + 420 532 156 711 E-MAIL: [email protected] WEB: www.barcelobrnopalace.com
CAPACITY Area Classroom Theatre U-Shape Cocktail (sq. metres) Mestsky Dvur 120 160 48 160 160 Petrov, Spilberk, Veveri - Individually 15-18 15-30 9 20 15 - 2 rooms together 30 50 21 40 30 ACCOMMODATION FACILITIES - 3 rooms together - - - 60 45 Total number of guestrooms 119 Stare Brno 50 80 40 60 85 DeLuxe Rooms 107 Atrium - - - 60 220 Junior Suites 6 Palazzo - - 24 42 Suites 6
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MMICECEE_0114_33_hotely.inddICECEE_0114_33_hotely.indd 3333 228.03.148.03.14 11:2011:20 CITIES & REGIONS
Dancers of the “Slovácký verbuňk” dance
INIIncentive THEn LANDcen OFt WINE,ive MUSIC AND DANCE wide array of activities and incentive hotels (4,088 rooms). For the purposes of MICE, Brno possibilities awaits you in thiseventse regionv withe nis the mostt suitables venue, followed by Mikulov, Slavkov a rich winemaking history (more then by Brno and Znojmo. Mikulov and Znojmo are the 96 per cent of vineyards in the Czech main bastions of the winemaking legacy. South Moravia Republic can be found here), coupled with offers a wonderful local activity–bike riding and wine sunnyA weather and numerous castles, chateaux and sights. tasting. The landscape is dotted with bike lanes such that It is especially enticing for visitors interested in observing armed with a bike, one can embark on an adventure, local and idiosyncratic lifestyles, which are increasingly travelling from one wine cellar to the next. Wine cellars, rare in today’s globalised world. surrounding sights and protected In South Moravia, traditions town areas or cellar paths can and customs are still observed, also be explored. Wine tasting and should please those in search is a ritual in Moravia that is of something exotic. Being accompanied by much feasting, the sunniest area in the Czech singing and dancing. There are Republic, South Moravia is the also noteworthy wine expositions most visited region after Prague, and trade fairs, as well as local with approximately 1.3 million events such as the vendange. tourists a year flocking here for a taste of local hospitality From spring to late autumn, the wine country that is and lively folk traditions. What is more, five UNESCO- Moravia comes to life with traditional village festivities listed sights can be found here: Villa Tugendhat (in Brno), and ceremonies, held to honour the village patron or Lednice-Valtice Complex, Pálava Landscape Protected local church (Moravians have a strong Christian faith). Area, White Carpathians and Slovácký verbuňk (non- On the day of the feast, usually a Saturday, a typical prim material cultural heritage). Moravian village is transformed by a parade of people South Moravia’s accommodation possibilities include dressed in traditional costumes who head from one part of 20 four-star hotels (1,767 rooms) and 108 three-star the village to the next. Copious amounts of wine is drunk
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MMICECEE_0114_34-35_JizniICECEE_0114_34-35_Jizni Morava.inddMorava.indd 3434 228.03.148.03.14 12:4512:45 SLOVÁCKÝ VERBUŇK / and the buoyant festivities can run until DANCE OF RECRUITS excellentex Mikulov wine and Moravian An energetic dance for male dancers the next day. The most interesting delights–ind short, have a great time. created around 1871, characterised by festivities are the ones associated with spontaneity and fl air. It is an improvised group The sizeable subterranean premises the vendange, in September, which dance, even though each dancer may also ini Znojmo are also worth mentioning, are coupled with historical parades, express his individual and regional andan constitute another unique venue music, singing and dancing. The bestest dancing style. forfor MICE events. For an unforgettable of such festivities take place in Znojmomo anandd experience,experien do not miss this remarkable Mikulov. St Martin’s Day (11 November) is another space–a labyrinth of corridors underneath the city important date on the local calendar, with wine centre, with 4 floors running up to almost 30 km, blessing and feasting on traditional food, including the making it one of the largest mazes in Central Europe. St Martin’s goose. Whichever It lends itself to the hosting of period one arrives in Moravia, various teambuilding events, there is surely some interesting games and competitions with ceremony taking place and MICE an added element of excitement events can be planned accordingly. and adrenaline boost. For more The Mikulov Castle, with a information, contact Znojemská capacity of up to 100, provides beseda at +420 515 221 342 or via excellent luxury premises for [email protected]. conferences. It is also possible For those interested in organising to host creative period events, where guests arrive in any MICE event, including large-scale congresses, in the carriages, the waiting staff is dressed in livery, the castle region of South Moravia, the local Moravia Convention is decked out with historical paintings, and events such as Bureau can be of assistance. Visit their website at: knights’ tournaments are organised. Guests can taste the www.moraviaconvention.com {
MMICECEE_0114_34-35_JizniICECEE_0114_34-35_Jizni Morava.inddMorava.indd 3535 228.03.148.03.14 12:4512:45 CITIES & REGIONS
he Karlovy Vary region (an area of 3,314 square km, population 306,000) is the region with the highest concentration of spa locations in the Czech Republic, with spa services Tbeing the profile industry and creating the region’s image. There are around 500 mineral springs in this area, which are unique for their chemical composition and healing powers. Both hot and cold springs throughout the region have a wide spectrum of healing effects. Throughout the region, there are around five hundred hot and cold, mineral springs, unique for their chemical composition and healing effects. The many spa busineses in operation, are at the very heart of how the travel and tourism industry has developed. Towns within Karlovy Vary, which are known all over the world, include Mariánské Lázně (Marienbad), Františkovy Lázně (Franzensbad), and Jáchymov. Karlovy Vary Where Movie Stars Meet
Various medical associations, in particular, may be attracted to host a MICE event, a congress or a summit here, at a location where they can at the same time gain new information about spas and try out various healing procedures. The largest town in the region happens to be its namesake. The beautiful, picturesque town of Karlovy Vary keeps within its 650-year spa tradition by offering classical architecture and a grand atmosphere. Built around the Teplá river, Karlovy Vary is also famous for its International Film Festival which takes place every July and draws movie stars from all around the world. Various notables figures from the past, such as Wolfgang Amadeus Mozart, Ludwig van Beethoven, Casanova, Franz Kafka, Alfons Mucha and J. W. Goethe are said to have developed an affinity for this place. Many enjoyed spending their time in an atmosphere of health and well- being.
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MMICECEE_0114_36-37_KarlovyICECEE_0114_36-37_Karlovy Vary.inddVary.indd 3636 228.03.148.03.14 11:3311:33 Why organize a MICE event was established in 1904; a separate in Karlovy Vary? golf course was later built especially The town of Karlovy Vary is only for spa guests. In the 1930’s, French 50 km from the German border; it‘s architect, C. Noskowski designed easily accessible from the Prague airport an 18-hole golf course that was (by approx. 1.5 hours) and it even has later built and opened in 1933. it‘s own airport. Also, the region of The resplendent 5-star Grandhotel Karlovy Vary offers 35 conference Pupp or the comfortable Hotel venues with the capacity to hold Vítkova Hora is recommended for 7 – 20,000 delegates. Above all, various those travelling to Karlovy Vary medical associations may be attracted specifically to play golf. These hotels to host a MICE event, congress or not only offer special golf packages summit here. While gaining new but also provide conference space, information about spas, they can also try out various incentive programmes and various activities that include healing procedures. paragliding, parachuting and ballooning. { One of the most popular, non-spa related activities offered in Karlovy Vary, is golf. This region boasts the CONGRESS & MEETING VENUES best golf courses in the world such as: Mariánské Lázně, Venue Capacity (max. persons) Type of venue Karlovy Vary, Sokolov. The Mariánské Lázně golf course KV Arena 5,874 Multipurpose Hall is more than 100 years old. Established in 1905 by Spa Hotel Thermal over 2,000 Congress centre+Spa Hotel English king, Edward VII, it is the oldest golf course in Grandhotel Pupp over 1,000 Popular with movie stars the Czech Republic. The town of Karlovy Vary also has Hotel Imperial 600 Spa Hotel one of the oldest Czech golf courses. “The Golf Club“ Spa Resort Sanssouci 250 Spa Hotel
MMICECEE_0114_36-37_KarlovyICECEE_0114_36-37_Karlovy Vary.inddVary.indd 3737 228.03.148.03.14 11:3311:33 with attendance by many Czech and foreign artists, and will culminate with a performance by world-famous tightrope walker Dimitri and the ringing of the new bells Pilsen— of the Pilsen Cathedral. In 2015 visitors will be able to see exhibitions of the Munich Secession movement and the West Bohemian European Capital Baroque, puppet shows, animated works and others. Adolf Loos’ remarkable interior designs as well as the Great Synagogue, one of the largest in Europe, are of Culture 2015 other sights to catch. A new theatre, the most modern Pilsen, alongside the Belgian city of Mons, will hold in the Czech Republic, will open, as will a multicultural the title of European Capital of Culture in 2015. The centre Světovar. There will also be a nine-week long slogan of the Pilsen project is “Open Pilsen!” Apart from Baroque programme across the Pilsen, with exhibitions a witty take on the famous Pilsen beer, the catchphrase and other events taking place in impressive cloister also alludes to openness to new ideas and the world. complexes created by famous Baroque architects The programme of the European Capital of Culture such as J. B. Santini Aichel, K. I. Dientzenhofer or offers more than 650 cultural events throughout the J. Augustine. year, including new circus acts, grand exhibitions and concerts, theatre and dance. The transformation of Pilsen into a cultural metropolis of Europe will commence in autumn 2014, when the famous French Manège Carré Senart sets up its base in the city centre. The traditional Christmas market is also set for change. The gala opening will take place on 17 January 2015
www.plzen2015.cz
MMICECEE_0114_38-39_Plzen.inddICECEE_0114_38-39_Plzen.indd 3838 228.03.148.03.14 12:5712:57 Pilsen Welcomes Congress Guests with Beer and Culture
The West Bohemian city of Pilsen is not only a popular tourist destination but also one increasingly favoured by conference and congress organizers, who are attracted by its central European location, its world-renowned beer brewery with a unique terrace as well as the lively atmosphere of the city where something is always happening. It takes about an hour to get to Pilsen from the International Václav Havel Airport. The town was established in the 13th century as a commercial and administrative centre of West Bohemia and to this day, it is considered to be the epitome of advanced Gothic urbanism. Among admired sights is the towering Cathedral of Saint Bartholomew, the Franciscan Monastery, the Renaissance town hall, the unique sightseeing area of the Pilsen underground or the Great Synagogue. Two major industries emerged from Pilsen in the 19th century—the beer brewery Plzeňský Prazdroj (Pilsen Urquell) and the engineering plant Škoda. Important public buildings such as the Great Theatre, the West Bohemian Museum or the Burghers’ Hall with its secession halls, are perfect locations for hosting representative events. The favourable location of the city within the European road and railway network, modern hotels that meet all accommodation needs, conference facilities coupled with tourism sights with international appeal—these are the basic requirements organizers of congresses look out for. The 2015 European Capital of Culture title guarantees that congress guests will have an even greater time in Pilsen.
Plzeň-TURISMUS, p.o. Information Centre of the City of Pilsen, nám. Republiky 41, 301 16 Plzeň www.visitpilsen.eu Tel.: +420 378 035 330, +420 725 825 564, E-mail: [email protected] Pilsner Urquell Brewery Uniquely Czech Souvenirs and Experience Tours Original Pilsner Urquell Souvenirs • Pilsner Urquell beer sampler gift Every country has its own iconic symbols, and those of the packs Czech Republic include Pilsner Urquell Lager, masterfully • Personalised brew glasses brewed in the city of Pilsen, since 1842, and the Pilsner Urquell Brewery, the birthplace of the legend. • Czech-made ceramic brew mugs • Wood products hand-made Offer your group a memorable souvenir gift or experience by brewery coopers tour that is quintessentially Czech.
Experience Tours & Event Hosting Treat your MICE event attendees to a unique experiential tour of the Pilsner Urquell Brewery, or reserve our extraordinary premises to serve as the perfect setting for your own business or social event.
Contact us for further details or to make a reservation: email: [email protected] website: www.prazdrojvisit.cz online store: www.eshop.prazdroj.cz Pilsner Urquell Brewery U Prazdroje 7, 304 97 Plzeň, Czech Republic Tel.: +420 724 617 919
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Pardubice Region: WHERE IT’S IMPOSSIBLE TO GET BORED
he tourist region of East Bohemia WHAT TO DO Tis situated on the border of Play golf below the castle is surrounded by forest vegetation, Bohemia and Moravia and covers You will find one of the best which perfectly isolates players the territory of the current Pardubice golf courses in the Czech from the surrounding hustle region. Bordering Poland to the north, Republic set in the area and bustle. In addition, the it is easily accessible from all the other between Pardubice and golf complex offers a high Hradce Králové. From quality 4-star hotel with countries neighbouring the Czech all holes you have a 2 convention halls, one Republic – Slovakia, Austria and beautiful view of the of which has a capacity Germany. Among the region’s offerings outstanding feature for 300 people, with full are a rich line-up of cultural and sports of the East Bohemian technical and catering events, museums showcasing folk Elbe Lowlands—the castle equipment. The resort also on Kuněticka mountain, just includes a recently opened sauna crafts and traditions, galleries, places of about 1 km away. The entire golf course centre, the Cedrus Spa. www.grkh.cz/en historical and religious interest, as well as wondrous natural sights starting from difficult steeplechase on the European 1999. Kunětická Hora, an impressive the lowlands in Polabí to the tops of the continent, second in the world only late-Gothic residence of the lords Orlické Hory mountains. to the Grand National in Liverpool. of Pernštejn is another must-see The most famous events hosted by History lovers and art connoisseurs in the region. The castle interiors the region undoubtedly include the will appreciate two jewels of Czech hold archaeological collections, and Litomyšl Smetana Music Festival, Renaissance architecture in the form the former hunting lodge below the Golden Helmet speedway of the châteaux in Pardubice and the castle houses the Museum tournament and Grand Pardubice Litomyšl. The latter has been on the of Gingerbread and Fairytales Steeplechase. The latter is the most UNESCO World Heritage List since www.east-bohemia.info.
40 MICE CENTRAL & EASTERN EUROPE - 1/2014
MMICEICE CCEE_0114_40-41_vychodniEE_0114_40-41_vychodni Cechy.inddCechy.indd 4040 228.03.148.03.14 11:3811:38 WHERE TO MEET & STAY Jezerka Congress Hotel 120 people. One of the most modern wellness Located amidst the beautiful nature of the centres and spa facilities in the Czech Republic Cable parks and other outdoor activities Železné Mountains Protected Landscape Area opened in the hotel late 2012, spreading over The Pardubice region offers a at Seč Reservoir, the hotel has a capacity of an area of more than 600 m2. large number of adrenalin parks and 230 beds in 96 rooms and suites. A spacious convention hall can accommodate up to 380 Vista Wellness Hotel sports complexes. You can find very people and is equipped with state-of-the-art This modern hotel is part of a relaxation well-equipped cable parks in the and sports resort in Dolní Morava. Located sports complex at Česká Třebová, in the picturesque area of Králický Sněžník in the foothills of the Orlické Hory mountain, Vista Wellness Hotel offers 6 (Eagle Mountains), at the pool halls designed for corporate events, with a total capacity of up to 350 people. The facilities in Pardubice, or in the hotel is also surrounded by different types of beautiful environment of the Podhůra sporting grounds, adrenaline facilities and recreational forests near Chrudim. audio and video technology and teaching aids. terrain suitable for cycling and hiking, so For water sports lovers, water skiing The hotel also has 7 other halls and meeting makes a great location for accompanying and on the flooded sand pit in Mělice near rooms with a capacity rating between 14 and incentive programmes. Přelouč offers a unique experience Adventure flights or hot-air ballooning (www.waterski.cz/en). are also possible at the airports in In the Orlické Hory region, a Skuteč, Vysoké Mýto and Chrudim. network of quality cycle trails has Excitement behind the steering wheel been created in recent years. They lead Try go-karting, ride a four- through the valley of the Tichá Orlice, wheeler or test your driving skills at a which you can also try and navigate, racetrack. These increasingly popular even by canoe. The area is intertwined activities are exactly what the go-kart with a number of horse trails and arena in Litomyšl or the racetrack at offers ideal conditions for paragliding. Vysoké Mýto proposes. {
We will arrange Quality services, excellent accessibility and location, extensive off er of cultural everything and sports activities, enchanting landmarks and unspoiled nature – all that and more you need for your in the Pardubice Region – an ideal place event! for your company events.
East Bohemia Convention Bureau, namesti Republiky 12, 530 02 Pardubice Telephone no.: +420 466 030 412, e-mail: [email protected] www.eastbohemiaconvention.cz
MMICEICE CCEE_0114_40-41_vychodniEE_0114_40-41_vychodni Cechy.inddCechy.indd 4141 228.03.148.03.14 11:3811:38 CITIES & REGIONS Discover... THE USTI REGION he Ústí region is renowned for its variety. It Elbe River is a must-do, and the nearby vineyards from is characterised by jaw-droppingly beautiful Mělník to Litoměřice will beckon to you. Being a region of nature and rich history, but is also full of historical towns, castles and chateaux, ancient cloisters, and well-equipped venues where various events, mysterious menhirs, the Ústí region attracts prospectors from large congresses to informal company and miners. The sports-inclined can fight the wind across Tevents, can be organised. The Ústí region will satisfy most the chain of the Ore Mountains, sail on a hang glider from
MICE organisers and customers. The hospitality of the the top of Rana, ride a bike through the dried-out basin of locals, as well as professional and outstanding services a stream, sail on the Nechranice Lake, climb the rocky wall cater to guests’ needs. There is, for instance, a flawlessly in the mountain climber’s paradise that is Tisá, sail on a equipped congress hall inside a Gothic castle, the Temple barge on Kamenice under the Pravčice Gate in Bohemian of Hops and Beer that makes an extraordinary venue, and Switzerland, or ski on local slopes. for those seeking more unusual accommodation, farms All of this is very well accessible and easy to reach. The offering log cabins with open fireplaces. Ústí region is waiting to reveal its potential. Come and see A cruise on the famous boat Porta Bohemica 1 on the for yourselves and you will gladly return.
Whatever you might be looking for, you’ll find it here Region of Usti nad Labem does not REGION OF USTI NAD LABEM - IDEAL DESTINATION FOR CONFERENCES AND EXPERIENCES mean only natural sceneries and unusual experiences, but also professional service and ideal conditions for organising conferences, events and firm actions.
Destinační agentura České středohoří, o.p.s. Tel.: +420 412 871 143, +420 724 105 422 North West Bohemia Convention Bureau www.northwestconvention.cz Tyršovo náměstí 68/5, 412 01 Litoměřice offi[email protected]
nwbcb inzerce 210x146 eng tisk.indd 2 5.3.2014 15:10:53 MMICECEE_0114_42_UstiICECEE_0114_42_Usti nL.inddnL.indd 4242 228.03.148.03.14 12:4912:49 MICE & INDUSTRY
FIND OUT WHERE TO MEET YOUR COLLEAGUES, WHERE TO DO THE BEST BUSINESS AND WHERE TO TALK ABOUT YOUR INDUSTRY.
MICE CENTRAL & EASTERN EUROPE - 1/2014 43
MMICECEE_0114_43_UvodIndustry.inddICECEE_0114_43_UvodIndustry.indd 4343 228.03.148.03.14 12:5012:50 THE WORLD OF EXPOSITIONS
IMEX group announces growth in partnerships for 2014
he IMEX Group, organiser of two global trade shows. The Philippines Council for the Advancement shows for the meetings, incentive travel and of Association Executives is one such association Tevents industry, has announced a number of new currently exploring ways of working together and, as association partnerships together with several added- a signifi cant fi rst step, its Executive Director will pay value developments to existing agreements. a formal visit to IMEX in Frankfurt in May. New industry awards use IMEX ECM boost to Declaration of Support as launch platform The longstanding partnership between IMEX and ECM – European Two new awards have been added to the roster being presented at the Cities Marketing – has also been expanded and has already resulted annual IMEX Gala Dinner in May. A new ‘Destination Marketing Award’ in a signifi cant boost to joint meetings industry advocacy eff orts. will be presented by (Destination Marketing Association International) In December ECM handed over 20 political signatories for the IMEX DMAI in recognition of a successful marketing or branding campaign Declaration of Support during its CEO Meeting of Capital and Major undertaken by a single destination. The Award comes at a time when Cities. This brings the number of signatories to the Declaration to just many destinations are powering ahead with the use of social media two short of its fi rst-year target of 100 named supporters. and using more Advanced marketing techniques to diff erentiate their product off erings. Partners foster new research links In addition, a new International Association of Exhibitions and Events During the year IMEX will also be collaborating with the International (IAEE) International Excellence Award will recognise an individual or Association of Conference Centres (IACC) and Development Counsellors organisation who has made “exceptional strides in creating, launching International (DCI) on a research study about generational diff erences and managing an international event in the exhibitions and events in the meetings market. Results are set to be announced at IMEX in industry” over the past year. Frankfurt in May. New German association partners Co-located Board meeting draws As part of IMEX’s long-term business strategy the company is starting more senior buyers to off er more tailored professional education to special interest groups ISES, the International Special Events Society, has elected to co-locate in the German meetings and events sector. A new partnership with its 2014 board meeting with IMEX America in Las Vegas in October for the German Association of Scientifi c Medical Societies (AWMF) sees the fi rst time. The society’s members collectively plan and deliver over
the trade body co-locating a tax seminar on the morning of IMEX 1 million events annually and represent a powerful group of buyers Association Day to allow its members to attend the Association Day within the US events market. event in the afternoon as well as the evening networking reception. Commenting on the announcements, IMEX Group CEO, Carina Bauer IMEX is also formalising its partnership with the Association of German said: “IMEX America and IMEX in Frankfurt have both been built on a Travel Managers (VDR). The result is an initial agreement for the VDR strategy of forming close, mutually benefi cial working relationships to market the Exclusively Corporate @IMEX day to its members to with key industry associations. Today’s announcements demonstrate encourage them to attend as hosted buyers. More joint initiatives are that there is still plenty of scope for innovation and expansion at both planned as the partnership grows. the shows. We will continue to work with relevant, specialist groups to ensure that IMEX off ers ‘something for everyone’ while maintaining Asian association clear focus on our ultimate purpose: to enable and create face-to-face growth taking shape business between buyers and exhibitors.” Continued, rapid expansion in the Asian meetings market in recent IMEX in Frankfurt opens on May 20 at Messe Frankfurt. Association Day years has given rise to several new industry associations in the region, and Exclusively Corporate @IMEX both take place on Monday May 19. as well as growth in the number of hosted buyers attending the IMEX Online registration is now open.
44 MICE CENTRAL & EASTERN EUROPE - 1/2014
MMICECEE_0114_44_IMEX.inddICECEE_0114_44_IMEX.indd 4444 228.03.148.03.14 11:4411:44 GERMANY: Berlin’s convention business continues to grow Positive results for 2013: 126,200 events, events had an international presence. The number 10.6 million participants and 6.7 million overnight stays of participants from abroad stood at 1.9 million, Berlin continues to strengthen its position as a leading meaning one in five participants at events in the city meeting and convention destination. In the past year, came from outside Germany. Associations are also 126,200 events took place in the German capital (+2% increasingly opting to hold their gatherings in Berlin: compared to the previous year) with 10.6 million 20 per cent of the events were held by associations. participants (+1%). The number of overnight stays Behind the success of Berlin as a convention destination: the Berlin generated by the meeting and convention market rose Convention Office by 1.5 per cent to 6.7 million, which equals about a The Berlin Convention Office (BCO) of visitBerlin is the quarter of all hotel stays in Berlin. These figures arise engine that drives Berlin’s meetings and conventions from the latest conference statistics for 2013 from the sector. Last year, the BCO represented the city of Berlin Convention Office of visitBerlin. Berlin at 72 trade fairs and workshops around the “In Berlin, 345 events are held each day on average. This makes Berlin one world. It also supported 202 convention applications and provided services of the world’s major meeting and convention locations,” says Burkhard to 81 events in the city. Collaboration with international trade associations Kieker, CEO of visitBerlin. “The Berlin convention industry has seen rapid in the meetings industry have made it possible to position the capital as a growth for years and is a key economic factor for the city.” well-rounded convention destination, to keep up with trends in the industry The revenues generated by Berlin’s meeting and convention industry and apply this knowledge for Berlin’s benefit. exceeded €2 billion for the first time in 2013 (2012: €1.961 billion; 2013: New CityCube Berlin: conventions booked until 2021 €2.019 billion). Approximately 36,000 full-time jobs are created by the In spring 2014, the first major events will take place in the new CityCube meeting and convention travel sector in Berlin. Berlin. The BCO is working closely together with Messe Berlin Guest Events Science and politics meet in Berlin; one in five to integrate the Berlin CityCube into its marketing activities and supports participants come from abroad Messe Berlin in acquiring major conventions. As a result, events have been Berlin is a popular location for science and medical events: Measured by booked as far in advance as 2021. the number of participants, meetings and conferences related to medicine, science and research represented 14 per cent of the total in 2013 (+2%), For more information about Berlin as a meeting destination, go to followed by politics and public bodies (12%). Around 18 percent of all convention.visitBerlin.com.
May 14th-15th 2014, Warsaw, Poland THE ONLY PREMIER EVENT FOR THE INDUSTRY THAT BRINGS TOGETHER leading WITH OVER 200 PRESELECTED C-LEVEL HOTELIERS FROM OVER 30 COUNTRIES Leaders hoteliers, key experts, government officials and solution providers across the in Hospitality CEE & CIS Summit will help you to stay upbeat with latest global industry region. It provides invaluable opportunity to gain new market information, make trends and help you expand globally, into markets that have not even imagined where new business contacts and network with the who’s who of industry... international tourism continues the robust growth.
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For more information and registration please e-mail to [email protected] or call +420 246093255 or visit www.hotelcee.com
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MICE CENTRAL & EASTERN EUROPE - 1/2014 45
MMICECEE_0114_45_wordlexpo_v2.inddICECEE_0114_45_wordlexpo_v2.indd 4545 228.03.148.03.14 11:4511:45 THE WORLD OF EXPOSITIONS Prague: trendEVENT EXPO Rapidly Approaching The largest B2B meeting of professionals in event marketing will take place April 29, 2014 at the DUO Hotel in Prauge. RAIN.cz with project organizer Pavel Hofrichter, selected the completely renovated four-star hotel and conference center after it underwent extensive reconstruction and managers, event and promotion agency representatives, congress venue modernization. The event will give participants an opportunity to preview and hotel managers, has won plaudits from its participants, earning this revamped facilty and asses how it might benefit their own future events. trendEVENT EXPO increasing recognition from MICE professionals. This new Since its inception, the traditional B2B meeting of event managers, unveiling will boost its reputation even more. marketing experts, organizers of company and society events, production For more information, head here: www.trendevent.cz ■ THAILAND: ORGANISERS OF IT & CMA REVEAL BEST-EVER EARLY BIRD BOOTH SIGN UP FOR 2014
& Exhibition Association (TCEA), Thailand garnered international interest because of Convention & Exhibition Bureau (TCEB) and the show and the event will remain as a key Tourism New Zealand (TNZ). platform for Thailand to reach its target of KTO’s Seo Bong Sik, Director of Incentive & 987,000 MICE visitors this year. The success of Exhibition attributes their return to the success the 2013 show also resonated with leading they experienced at last year’s event, he corporate exhibitors who are cementing remarks, “IT&CMA and CTW Asia-Pacifi c 2013 their presence at the event this year. They was extremely fruitful. We achieved over 220 include Marco Polo Hotels, Minor Hotel Close to 700 sqm of this year’s IT&CMA and leads through our business meetings at the Group, Park Hotel Group, Royal Cliff Hotels CTW Asia-Pacifi c nett exhibition fl oor space has event. I believe part of our accomplishments Group, Sampran Riverside and Swiss Hotels already been snapped up to date. Bolstered was due to the eff ectiveness of the organiser’s & Resorts. primarily by the show’s best-ever early bird Pre-Scheduled Appointments (PSA) and Online Pauline Cheung, Group Sales Director of Park booth sign ups within 3 months after the 2013 Diary facilities that allowed us to schedule up Hotel Group, highlighted the importance of event, some 8 CVB/NTO-led destinations have to 100% of meetings ahead of the event, as IT&CMA and CTW Asia-Pacifi c for her chain, already confi rmed their presence there. The well as the on-site Buyers-Meet-Sellers (BMS) “This event has been one of our Group’s list includes fi rst-time exhibitor Ministry of system.” important events in a year to update existing Tourism Cambodia, and returning participants Host country Thailand led by TCEB will networks on our off erings, showcase our new Korea Tourism Organisation (KTO), Macau continue their presence at the 2014 event, products as well as to keep up our business Government Tourist Offi ce (MGTO), Malaysia with the largest destination pavilion, relationships with the trade contacts.” Convention & Exhibition Bureau (MyCEB), “IT&CMA and CTW Asia-Pacifi c is one of the For more information, log on to Tourism Promotions Board Philippines, most signifi cant MICE and Corporate Travel www.corporatetravelworld.com | Sabah Tourism Board, Taiwan Convention trade events for Thailand. Our industry has www.itcma.com ■ Italy: ABC Corporate Business Solutions announces the Best of M.I.C.E. Networking Forum The seventh edition of the Best of M.I.C.E Networking Forum will be held companies and we will achieve maximum visitor diversity by welcoming in Venice from 23rd to 26th April with an estimated attendance of 120 hosted buyers from Germany, the UK, France, Northern European Countries, international decision makers from the Meetings & Events Industry. Switzerland and Italy but also the USA, Russia, India, China and Brazil. We Angelo Faloppa, President of the Welcome2Venice Convention Bureau - the are also welcoming key experts from the industry and in particular specialists offi cial body for M.I.C.E promotion in Venice - says, “For Venice, the Best of in strategy, organisation, and management but also in communication, cost M.I.C.E is of key importance since it enables some of the most infl uential optimisation and motivation. M.I.C.E. decision makers to experience what Venice has to off er for corporate This event is made possible by the support of our international partners such events. as Reed Exhibitions and local organizations and suppliers: Welcome2Venice Although Venice already attracts more than 25 Millon people every year, we Convention Bureau, Hilton Hotels, Vela Spa, Ca Sagredo, Gastaldi, Lady Gio want to increase the number and the quality of the M.I.C.E events and, to and VTP. this end, we are happy to have been able to persuade the organizers to select We are convinced that the choice of the destination (Venice is ranked by our city; the Best of M.I.C.E will help us to reach a better positioning in this many organizations as the most beautiful city in the world), combined with segment and gain an unrivalled competitive advantage by allowing decision the highest level of decision making level among hosted buyers, quality makers to personally evaluate our destination for their forthcoming events.” international suppliers and a selected team of industry experts will guarantee Laurent Fuchs, C.E.O of ABC Corporate Business Solutions, the company the success of the Forum which, this year, celebrates its fourth anniversary, organising the Best of M.I.C.E Nertworking Forums explains: “For this edition, a day that coincides with the tenth anniversary of we will open doors to new exhibitors and in particular American and Asian the ABC group.” More at www.bestofmice.com ■
46 MICE CENTRAL & EASTERN EUROPE - 1/2014
MMICECEE_0114_46_worldexpo_v3.inddICECEE_0114_46_worldexpo_v3.indd 4646 228.03.148.03.14 13:5213:52 MMICECEE_0114_47_reklama.inddICECEE_0114_47_reklama.indd 4747 228.03.148.03.14 11:4911:49 Incorporating Luxury Travel The 22nd IT&CMA and 17th CTW Asia-Pacific WWWITCMACOM s WWWCORPORATETRAVELWORLDCOM 30 September - 2 October 2014 Bangkok Convention Centre at CentralWorld, Bangkok, Thailand
The best show We Are All we have participated at with Great platform to About Results true quality buyers explore venues for our Ark Travel Express Inc, Philippines association’s 3TRONG "USINESS 'ENERATION Maria Paz R Alberto, President upcoming regional & international congresses. International League Against Epilepsy, Ireland OF EXHIBITORS EXPECT Richard Holmes, International Director of Meetings TO RECEIVE ORDERS OVER THE NEXT TO MONTHS Good mix of 0ROVEN 0ROCUREMENT 0LATFORM buyer profiles. An excellent event that /VER OF BUYERS CONlRMED Genuine buyers, with zero no-shows Go Vacation, Thailand improves every year. PURCHASES AT THE EVENT Sarinya Holloway, Group & Events Manager POP Inc, Japan Robert Cotter, International Editor 1UALITY %XHIBITORS AND "USINESS !PPOINTMENTS ACCORDING TO OF BUYERS Correct decision makers present. Excellent calibre &RESH 0ROCUREMENT /PPORTUNITIES Exhibitors are one of the best in the region of speakers .EW "UYERS .EW Travel Warehouse, Inc., Philippines covering relevant topics. Jaison Yang, General Manager #ORPORATE 4RAVEL -ANAGERS Accenture Australia Pty Ltd, Australia Katherine Hopcroft, Travel Management Specialist
Exhibitors MICE, Luxury Travel and Corporate Travel Buyers MICE, Associations and Luxury Travel Corporate Travel Managers Conference Delegates Corporate Travel Professionals and Corporate Travel Suppliers Industry Media Scan This QR Code 4O &IND /UT -ORE !BOUT 0ARTICIPATING !T 4HE 3HOW
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4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b >U RXP[ 2^]caXQdcX]V MMICECEE_0114_48_reklama.inddICECEE_0114_48_reklama.indd 4848 228.03.148.03.14 11:5011:50 LIST OF MICE EXPOSITIONS 2014/2015 2014 5 – 9 MARCH ITB Berlin, GERMANY ...... www.itb-berlin.de 5 – 9 MARCH ITB Berlin Convention Berlin, GERMANY 17 MARCH INTERNATIONAL M.I.C.E. FORUM MICE CEE Moscow, RUSSIA ...... www.miceforum.ru is Media Partner 11 – 13 MARCH CONFEX London, UK ...... www.international-confex.com 24 – 26 MARCH GIBTM Gulf Incentives, Meetings and Business Travel Exhibition Abu Dhabi, UAE...... www.gibtm.com 10 – 12 APRIL SITT Siberia Novosibirsk, RUSSIA ...... www.sitt-expo.ru 23 – 25 APRIL KITT Almaty, KAZAKHSTAN ...... www.kitt.kz 15 – 17 APRIL IT&CM CHINA Incentive Travel and Conventions, Meetings Shanghai, CHINA ...... www.itcmchina.com 29 APRIL TrendEvent Expo MICE CEE Hotel DUO Prague, CZECH REPUBLIC ...... www.trendevent.cz is Media Partner 14 – 15 MAY Leaders in Hospitality CEE & CIS MICE CEE Warsaw, POLAND ...... www.hotelcee.com is Media Partner 20 – 22 MAY IMEX The Worldwide Exposition for Incentive Travel, MICE CEE Meetings &Events is Media Partner Frankfurt am Main, GERMANY ...... www.imex-frankfurt.com 12 – 15 JUNE ITE & MICE MICE CEE Hong Kong ...... www.itehk.com is Media Partner 8 – 10 JULY The Meetings Show London, UK ...... www.themeetingsshow.com 16 – 19 SEPTEMBER MIBEXPO and Luxury Travel Week – Matiw Moscow, RUSSIA ...... www.mibexpo.ru MICE CENTRAL & EASTERN EUROPE - 1/2014 49 MMICECEE_0114_49-50.inddICECEE_0114_49-50.indd 4949 228.03.148.03.14 11:5111:51 LIST OF SEPTEMBER 30 IT & CMA – Incentive Travel & Conventions, – 2nd OCTOBER MICE CEE Meetings Asia/CTW – Corporate Travel World is Media Partner Bangkok, THAILAND ...... www.itcma.com.sg ...... www.corporatetravelworld.com 8 OCTOBER TrendEvent MICE CEE Prague, CZECH REPUBLIC ...... www.trendevent.cz is Media Partner 14 – 16 OCTOBER IMEX America MICE CEE Las Vegas, USA ...... www.imexamerica.com is Media Partner 3 – 6 NOVEMBER WTM London, UK ...... www.wtmlondon.com 18 – 20 NOVEMBER EIBTM The Global Meetings and Incentives Exhibition MICE CEE Barcelona, SPAIN ...... www.eibtm.com is Media Partner 2015 JANUARY GO and REGIONTOUR Brno, CZECH REPUBLIC ...... www.bvv.cz/go ...... www.bvv.cz/regiontour JANUARY ATF – Asean Tourism Forum and TRAVEX NayPyiDaw, MYANMAR FEBRUARY MCE CEE MICE CEE ...... www.europecongress.com is Media Partner IMEX Las Vegas, 2013 MCE CEE in Bucharest, 2014 50 MICE CENTRAL & EASTERN EUROPE - 1/2014 MMICECEE_0114_49-50.inddICECEE_0114_49-50.indd 5050 228.03.148.03.14 11:5111:51 Seminar & Spa The Therme Laa – Hotel & Spa****S spa and seminar resort is closer than you think. Just an hour’s drive from Vienna, but a whole new world away, it opens the door to fresh approaches to familiar topics. Separate air-conditioned seminar rooms, excellent food and refresh- ments and a relaxed spa setting put the pleasure back into working. Our exclusive seminar and spa offers: qPWFSOJHIUTUBZJOB4VQFSJPSEPVCMFSPPNCBTFE POTJOHMFPDDVQBODZJODMCSFBLGBTU qGVMMEBZQBDLBHF Vienna 55 mins €170 per person Praha 2 hrs 30 1 FREE evening meal GPSFWFSZTFWFOUIQBSUJDJQBOU Bratislava 1 hr 20 Your seminar package on the day of departure includes: q .FFUJOHSPPNXJUIQSFBSSBOHFETFBUJOHQMBO Half-day package €44 per person q "MMJOUFDIOJDBMFRVJQNFOUQBDLBHF q $IPJDFPGFJUIFS(BVNFOGSFVEFOTFNJOBSCSFBL q 8J'JBDDFTT PS'FJOTQJU[DPGGFFCSFBL q 6OMJNJUFEUFB DPGGFFBOEIPUDIPDPMBUF q OPOBMDPIPMJDESJOLT q MVODIJOUIFIPUFMSFTUBVSBOU Full-day package €51 per person q (BVNFOGSFVEFOTFNJOBSCSFBL q 'FJOTQJU[DPGGFFCSFBL q OPOBMDPIPMJDESJOLT Therme Laa – Hotel & Spa****S A resort of: 5IFSNFOQMBU[ -BBBOEFS5IBZB 5FM XXXUIFSNFMBBBU 7BMJEPOSFRVFTUBOEBDDPSEJOHUPBWBJMBCJMJUZGPSHSPVQTPGTFWFOPSNPSFGSPN"QSJMUP4FQUFNCFS/PUBWBJMBCMFPOXFFLFOETBOEQVCMJDIPMJEBZT Inzerat MiceCEE 210x297mm+5mm EN.indd 1 20.03.2014 10:35:26 MMICECEE_0114_03ICECEE_0114_03 (ob)_reklama.indd(ob)_reklama.indd 3 228.03.148.03.14 9:529:52 1. 2. 3. 4. 5. 6. 7. You can admire 12 UNESCO Monuments in the Czech Republic: SOME OF THEM: Prague – Historical downtown with The The City of Litomyšl – Gardens and Castle Astronomical Clock The City of Olomouc – Holy Trinity Column Žďár nad Sázavou – Pilgrimage Church The City of Kutná Hora – Church of St. of St. John of Nepomuk at Zelená Hora Barbora Brno – Tugendhat Villa Holašovice – Village Reservation MMICECEE_0114_04ICECEE_0114_04 (ob)(ob) UNESCO.inddUNESCO.indd 4 228.03.148.03.14 10:5110:51