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Czech Republic It’S Spring Now and a Great Time to PRESENTATIONS GO to the CZECH REPUBLIC GGOO CZECHCZECH RREPUBLICEPUBLIC Great hotels & venues in Prague MMORAVIA:ORAVIA: IIncentivencentive EEventsvents iinn tthehe LLandand ooff WWine,ine, MMusicusic aandnd DDanceance www.mice-cee.com 2014/2015 MMICECEE_0114_01ICECEE_0114_01 (ob)(ob) titulka.inddtitulka.indd 1 228.03.148.03.14 114:144:14 20-22 MAY 2014 imex-frankfurt.com TOMORROW’S MEETINGS TRENDS, TODAY IMEX is where it all happens for the meetings industry – it’s the innovative exhibition that brings the global market together for three ground-breaking days. With exciting new technology, suppliers, destinations and learning every year, IMEX will keep you at the forefront of the MICE market. Welcome to IMEX 2014! Latest inspiration – Discover the innovations and latest trends that will get you on top of today’s meetings market challenges Tailored to you – We gather feedback from the industry and shape each IMEX to address the most pressing issues Constantly evolving – Every year is different, so you’ll always ÄUK[OL]LY`SH[LZ[[YLUKZHUKKL]LSVWTLU[Z ITT’’SS DEESSIIGGNNEED TO BE YOUR INNDDUUSSTTRRYY EVVENT. RREEGGISSTTER NOOW FOR IMEX 2014: WEB: imex-frankfurt.com/register OORR TTOO FINND OUUTT MMORE: E-MAIL: inffo@@immeexeexxhibbittionns.coomm POWERED BY @IMEX_GROUP The worldwide exhibition for incentive travel, meetings and events. MMICECEE_0114_02_(ob)_imexICECEE_0114_02_(ob)_imex reklama.inddreklama.indd 2 228.03.148.03.14 99:46:46 THE HOTEL PAŘÍŽ The Hotel Paříž was so beautiful it almost Behold, Prague! – Vision sparkles, knocked me over. So many mirrors and brass blearing – Prague! balustrades and brass door handles and brass candelabras, all polished till the place shone The name alone sings. The mere sound of it like a palace of gold. There were red carpets and Rapturously gets down into glass doors everywhere, just like in a château. the strings of the Czech Mr. Brandejs gave me a warm welcome and spirit took me to my temporary quarters, a little room And sets the heart beating in the attic with such a pretty view of Prague a thunderous throb. that I decided, because of the room and the Let foreign pilgrims view, to try to stay there permanently. take your modest (By Bohumil Hrabal: measurements I Served the King of England, 1971) And scorn, Prague, your graying robes: To us in your beauty, ancient gloom You are luscious Naples, you are proud Rome! (By Svatopluk Čech, a fragment of a poem called „Prague“, 1888) Have you ever been in the street in the AS A LITERARY early morning, gentle reader? Not that I wish to insult Prague you. I know that my readers are in fact gentle and have no need to rise before MUSE nine, but if, say, by chance. And if chance has lured you out of the house earlier than usual, surely you have been keen- — sighted enough to observe that one fi nds things as well as people not otherwise seen there, and keen-witted enough to GREAT WRITERS give some thought to those things and people, but primarily to the things: an old ON PRAGUE jug standing in front of a house, a milk can wound round with wire at the edge of the pavement, a baking pan in the middle of the road. (By Jan Neruda: What Shall We Do with It?) PRAGUE WITH FINGERS OF RAIN The dark corners, mysterious Hundred-spired Prague little lanes, blind windows, With the fi ngers of all saints fi lthy courtyards, noisy taverns With the fi ngers of perjury and secluded bars still live within us. We walk along the With the fi ngers of fi re and hail broad streets of the new city With the fi ngers of a musician but our gaze and steps are With the intoxicating fi ngers of women lying on their backs unsure. We tremble inside, as With fi ngers touching the stars if we were walking through the old squalid lanes. The On the abacus of night... insalubrious old ghetto is With fi ngers licked to test the wind more real for us than our new With the cut-off fi ngers of rain and the Týn Church hygienic surroundings. We walk around the city as if in a dream; we ourselves are only On the glove of nightfall phenomena of the past. With long jointless fi ngers (By Franz Kafka) With the fi ngers with which I am writing this poem. (By Vítězslav Nezval, a fragment of a long poem, 1936) Sources: „From a Terrace in Prague,“ edited by Stephan Delbos „Prague: a Travellers Literary Companion,“ edited by Paul Wilson MICE CENTRAL & EASTERN EUROPE - 1/2014 3 MMICECEE_0114_03.inddICECEE_0114_03.indd 3 228.03.148.03.14 110:470:47 5 NEWS from CEE 40 Pardubice Region: Where it’s impossible to get bored GO CZECH 42 Discover…Usti Region MICE8REPUBLIC PRACTICAL CEE INFO 9 ECONOMIC INFO HOTELS & VENUES EXPERT 33 Continental Hotel Brno INSIDE VIEWS Barceló Brno Palace 10 Why choose the Czech 35 Chateau Mikulov Republic for your next MICE event? 51 Therme Laa – Hotel & Spa Buyers & Sellers Talk 37 Grandhotel Pupp Karlovy Vary 12 Romantic Prague increasingly popular as a 39 Pilsner Urquell Brewery congress destination CASE STUDY 16 4 GREAT RESTAURANTS: 17 42nd ESCP Symposium Bastion, Villa Richter, 18 PETROF celebrates 150th Hard Rock Café, Elegantes anniversary DEAR READERS, DMC AGENCIES PRESENTATIONS INTERVIEWS irstly, I would like to thank all who 20 Kuoni Destination 28 Jiří Kuliš, CEO of BVV, participated in this traditional issue Management Trade fairs in Brno Focus and helped with its realisation. Prague Event Solutions on 40 Diff erent Fields Ovation Czech Republic It’s spring now and a great time to PRESENTATIONS GO to the CZECH REPUBLIC. HOTELS & OF CVB’S FIf you have never organised an event in the VENUES IN PRAGUE 41 Eastern Bohemia 22 Design Hotel Yasmin Convention Bureau romantic “heart of Europe”, make sure to add Hotel Jurys Inn Prague the Czech Republic to your Central European 42 North West Bohemia 23 Holiday Inn Prague Convention Bureau itinerary! Prague will surprise you with the Congress Centre quality of service offered as well as affordable Best Western Majestic MICE & INDUSTRY prices of luxury accommodation. This time, we Plaza 44 IMEX group announces have focused on South Moravia, introducing 24 Grandior Hotel Prague growth in partnership for its hub Brno, a modern city turned towards 25 Slovanský dům 2014 science, research and development and the base Žofín Palace 45 Leaders in Hospitality in of several international companies. Other Czech 26 Tower Park Praha Poland 46 Italy: Best of M.I.C.E- regions have established Convention Bureaux, CITIES & REGIONS Networking Forum drawing in MICE buyers. Have a read through 28 Brno: a city that Invests 47 ITE MICE in Hong Kong this issue and find out about the lesser-known in Large-Scale Scientifi c 48 IT & CMA in Bangkok towns and regions of the Czech Republic. Institutions 34 Incentive Events in the LIST OF… Land of Wine, Music and Let MICE CEE be your inspiration and guide. Dance 49 MICE EXPOSITIONS 2014/2015 Sincerely, 36 Karlovy Vary: Where Movie Zuzana Adamson PhD Stars Meet PLUS + Publisher 38 Pilsen: European Capital 11, 16 Greatest business zuzana.adamson@mice-cee.com of Culture 2015 principles MICE CENTRAL & EASTERN EUROPE ½ Registration MK ČR E 17637 ½ Publisher & Managing director: Zuzana Adamson PhD., Široká 10, 110 00 Prague 1, Czech Republic, IČO: 74326481 ½ Contact details: TEL: + 420 731 232 049, E-MAIL: zuzana.adamson@mice-cee.com, WEB: www.mice-cee.com ½ Cooperation: Lucia Udvardyová, Gabriela Müllerová, Wee Wong, Mike Snow ½ Photos by: shutterstock, 123rf, Steven Adamson, Aron Brand, Andre SR, Yuri Arcus, Andrey Popov ½ Layout: www.soliter.com, Prague ½ Date of Publication: March 2014 Our business is nature – friendly. When you have finished with this magazine, please recycle it. 4 MICE CENTRAL & EASTERN EUROPE - 1/2014 MMICECEE_0114_04_obsah.inddICECEE_0114_04_obsah.indd 4 228.03.148.03.14 99:54:54 NEWS FROM CEE Czech Airlines: new Indian Film Industry Heads to the Czech connections between Prague, Republic Bratislava and Košice Tourism isn’t the only industry that has been captivated by the Czech Republic. Producers n December 2013, Czech flights set to double as of March 2014 from Bollywood - where more films are made Airlines renewed its regular (except for Saturdays). In addition, than any other place in the world, including connection between Prague, there are two direct flights between Hollywood - are now flocking to use the Czech Republic, and Prague and Košice twice daily. „This country premier scenery as backdrops for Bratislava and Košice in doesn’t match the five daily flights future movie releases. Bollywood’s discovery of the Czech Republic is expected to follow Slovakia. The two-hour, five minute that were schedueld during the 80s,“ I the example of Switzerland, where a series Prague – Bratislava – Košice run according to Czech Airline’s press of films targeting viewers in the Indian (including the stopover) operates officer Dan Šabík. But it represents subcontinent has attracted an estimated every Monday, Wednesday and a big step forward for those planning 200,000 Indian tourists to that country, Friday, with the number of daily MICE trips to CEE countries. { transforming it into the third most popular destination for Indian tourists. PRAGUE’S HOTEL JALTA OPENS A SPECIAL MUSEUM The five-star Hotel Jalta at Wenceslas Square has opened a Museum of the Cold War in its anti- atomic bunker. The museum can be visited not only by guests of the Jalta, but anyone with a reservation. The renowned bunker, located in the hotel’s second basement, could hide up to 150 persons during the long standoff East-West standoff, when it served as headquarters for the Warsaw Pact.
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