JUICE: TRADITIONAL TO INNOVATIVE For such an essential beverage category, juice is also impressively dynamic. That’s one of the things that accounts for the 3.4% menu growth over the past four years, according to Datassential—remarkably steady performance for such a mature beverage menu mainstay.

On the Upswing Drink Your Veggies Try This Leverage the popularity of vegetables such • Mix juice and purées with soda water LEMON to create a sparkling juice specialty 3.2% +17% as carrot, beet, cucumber, kale, and parsley to create distinctive juices and juice blends. • Add fruit juice to lemonade or iced tea to add value to these popular beverages 2.7% +9% • Promote seasonal juices using in-season BEET such as blood orange, peach, 2.0% +9% strawberry, and pear CUCUMBER +33.1% +10.7% +8.4% • Freeze juice into ice cubes to prevent 2.0% +3% KALE BEET CUCUMBER dilution in juice beverages, or to create an evolving flavor addition WATERMELON % • Add juice, or even the pulp from juicing, 1.4% +60% ON U.S. to muffins and other baked goods MENUS PASSION FRUIT • Use ginger, chili pepper, basil, and mint 1.1% +51% +3.9% +1.8% to liven up specialty juice beverages CARROT PARSLEY n MENU PENETRATION n 4-YEAR GROWTH

HERBS AND FLAVORINGS such as jalapeño, cilantro, fennel, , FRUIT JUICE SPOTLIGHT: POMEGRANATE FRUIT JUICE SPOTLIGHT: PEACH 80% OF CONSUMERS are interested turmeric, lemon grass, and cayenne is on 18.2% of U.S. menus, following is on 35.4% of U.S. menus, with in Functional Juices. are on the cutting edge of juice usage. 4-year growth of 8.3%. a 4-year growth rate of 10.4%.

Juice in All Its Glory

aloe avocado blackberry acai beet blood orange mango melon apple cranberry

cactus cane juice cayenne blueberry cherry peach pomegranate fresh squeezed grape

cilantro dragon fruit/pitaya coconut water cold press sparkling juice grapefruit

fennel golden beet jicama cucumber functional juices strawberry lemon lime

jalapeño lemon grass ginger green juice kale mixed berry

lychee parsley probiotic kiwi papaya passion fruit orange

mint rhubarb pear raspberry spinach pineapple

tart cherry turmeric yuzu tangerine watermelon tomato

INCEPTION ADOPTION PROLIFERATION UBIQUITY • fine dining• mixology • trendy restaurants • chain restaurants • find it just about • earliest stage • specialty grocers • mainstream grocery anywhere

Source: Datassential SNAP! Juice (2021)