REshaping AN AMERICAN ICON

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This is the Smithsonian It belongs to every American. Started with a gift by one man to a young nation, it is now America’s gift to the world.

Smithsonian Campaign 1 Harry Winston donated the Hope Diamond to SmithsonianCampaign SmithsonianCampaign the Smithsonian in 1958, and it immediately became a premier attraction of the National Museum of Natural History. It Belongs to You

Together, we will ensure that the Smithsonian has the power to change and the permanence to endure...

As a child, you might have found here the beginning of a lifelong passion. Perhaps it was among the living collections, the golden lion tamarins or the giant pandas. Maybe you visited the Wright brothers’ plane and came away with an excitement you still feel when you see new images from the depths of outer space.

As an adult, you come here to be inspired by the symbols that unite us as a nation — objects that represent America’s history and maybe some of your own. You visit the sculptures carved by the great African artists to find new ways of seeing the world around you. You bring your children and grandchildren to traveling exhibitions in your hometown to inspire them to pursue their own questions.

No other resource on the planet encompasses the same breadth of research. No other museum complex has the same capacity to spark the wonder at the heart of learning. And no other destination offers as many opportunities to amaze and delight through its treasures. Now is the time to purpose the relentless stream of technological innovation to broaden our reach and to empower a new generation of citizen scientists and curators. We rely on public dollars, but they alone cannot give us the tools we need to thrive in the 21st century. Philanthropic support is critical to our success.

To keep us as dynamic and vibrant as the nation and the world deserve, we invite you to join us as we embark on the Smithsonian’s first-ever comprehensive campaign.

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Spark Discovery tell america’s story inspire lifelong learning reach people everywhere

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Spark Discovery

To better understand our interconnected and complex world, Smithsonian researchers examine what the deep past tells us about climate change, how human activity affects the ocean and the impact of disappearing languages. Our position among research institutions enables us to exchange information and lead partnerships across disciplines — the only way to address our generation’s critical issues. Join us as we embark on the century’s greatest quest: to explore the mysteries of the universe, protect and sustain the planet and connect dynamic cultures.

Smithsonian research extends to the depths of our own universe and beyond. Smithsonian scientists, in partnership with NASA’s Great Observatories program, developed the camera that took this unusual photo of the Milky Way.

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Tell America’s Story

Curiosity. Innovation. Creativity. Drive. These American traits are at your core, and are a part of the story and the spirit you want to share with your children. The Smithsonian reminds you of who you are, delights and surprises you and lets you relive defining moments — from the Revolutionary War to the Space Age. In that great and ongoing experiment called democracy, the Smithsonian documents the country’s triumphs and struggles, and reinforces what it means to be an American. Our strength as a republic depends on our ability to hear and respect each other while holding fast to tenets that unite us all. You come to the Smithsonian to see the best of America. It’s your story. You can help tell it.

Visitors of every ethnicity and origin come to the National Museum of American History and honor their nation by helping to fold its flag. The original Star-Spangled Banner is on display at the Museum.

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Inspire Lifelong Learning

Whether through traveling exhibitions that bring our resources to your doorstep, or programs that awaken fascination with a painting or a century, the Smithsonian inspires the desire to know more. Promoting lifelong learning is, perhaps, our greatest contribution to America’s future. We work with educators in the nation’s classrooms to extend learning through Smithsonian resources, and help students of all ages engage — in person and online — with scientists, educators and curators who bring knowledge to life with their expertise and personal passion.

A National Portrait Gallery visitor comes face to face with artist Al Hirschfeld’s caricature of jazz pianist Earl “Fatha” Hines. Every year, more than 30 million in-person visitors encounter objects at the Smithsonian that prompt the desire to learn more.

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Reach People Everywhere

For the first time in its history, the Smithsonian has within its grasp the technology to both ignite and satisfy your curiosity in real time. Our collections and scholarship hold tantalizing promise for you no matter what your interests. Through digitization, we can now deliver on that promise anytime, anywhere, as well as save artifacts and specimens whose value to posterity won’t be known for generations. Technology transports you to distant research sites and lets you curate — and experience — exhibitions regardless of where you are in the world.

Smithsonian staff members document and create 3D scans of one of many fossil whales found during road construction in the Atacama Desert in Chile, enabling viewers across the globe to rotate and interact with the images.

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A Campaign for the NATION A Campaign for the world

“As America’s Smithsonian, Are ideals powerful enough to form one nation from diverse peoples? How did we get here, and are we alone? How do we enhance the sustainability “The Smithsonian is the premier cultural, we must represent the best this nation Do school teachers have the tools to tell true stories of Native America? of life on Earth? How can we create greater engagement among all peoples scientific, art and history institution, not has to offer, in our treasures, in our people, Can art express our common spirit? Can science help to save our in an increasingly interconnected world? With your support, we will turn just in our country but in the world. It has in our ideas and in our knowledge. national symbols? Does technology influence the ongoing experiment Smithsonian research into breakthroughs that will improve life on earth and the ability to take its mission — the increase Private giving ensures we can do that.” that is democracy? We answer yes to these questions. Your support increase our appreciation and understanding of one another. and diffusion of knowledge — and spread will help us turn that answer into action and better understand the that across the globe.” —Patty Stonesifer, American experience. Member and Former Chair of the Board of Regents, CEO of Martha’s Table, — Robert Kogod, Former CEO of the Bill & Melinda Gates Foundation Smithsonian Board of Regents, President of Charles E. Smith Management LLC

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PRIVATE PHILANTHROPY IS ESSENTIAL

A Campaign for the Future

“The Smithsonian’s first century How do we prepare for a future none of us can foresee? What will the wasabout formation. In our second century, treasures of the nation’s past or the carefully researched record of the natural we built our great museums and research world tell your grandchildren about who they are and where they came from? centers. This next century will be about How can we make those treasures available throughout the world? Or improve expanding our educational mission.” the scientific literacy of today’s children, so they can steward the planet they inherit? Since 1846, people have trusted the Smithsonian to serve the next —John W. McCarter Jr. generation as fully as their own. Your support will help us broaden access and Chair of the Board of Regents, revitalize education. Former President and CEO, Field Museum of Natural History

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Campaign Gifts Invest in People, Places, Programs and Treasures

Your gifts are critical to the Smithsonian’s ability to redefine itself in this generation. Through your generous contributions, we will harness technology to bring our collections to Americans wherever they live and share our scholarship with the world.

We will tell America’s story through dynamic exhibitions, inspire lifelong learning with exciting programs and spark discovery through vital research and scholarship.

Where once the federal appropriation funded 80 percent of the Smithsonian’s operating budget, it now accounts for 60 percent. This will always remain the core component of our funding, and we are grateful to Congress — and to the American people — for this support.

But moving forward, only you can ensure we will have the resources we need to fulfill our potential. One of the most trusted institutions in the world, the Smithsonian has served as a sound steward of your dollars since 1846. Giving to the Smithsonian is a secure investment in your future.

“The Smithsonian represents the best of America. It brings different cultures and interests together and raises public awareness of the need to search for knowledge.”

—Kenneth Chenault, Member of the National Museum of African American History and Culture Council, CEO and Chairman of American Express

18 Smithsonian Campaign Smithsonian Campaign 19 Great leadership and deep scholarship are the engines People that drive the Smithsonian, and people are the asset who will create today and lead tomorrow that powers them. They guarantee that the Smithsonian will flourish for generations to come. The Smithsonian’s extraordinary men and women build renowned exhibitions, lead scientific expeditions to the far corners of the globe and research the stories embedded in our collections, exciting the learning in all of us.

YESTERDAY TODAY

Our leaders have always been scholars whose ideas have Smithsonian Astrophysical Observatory in 1890 and Today, our scholars are our leaders. Johnnetta Cole the next generation of scientists. And John Gray, the shaped the Smithsonian. Scientist and first secretary began our work exploring the secrets of space. And (pictured) is director of the Smithsonian’s National Elizabeth MacMillan Director of the National Museum Joseph Henry (pictured) spurred the development of ornithologist S. Dillon Ripley brought the Smithsonian Museum of African Art, dedicated to the collection, of American History, is re-imagining the layout of the what today is the National Weather Service. Samuel fully into the modern era by expanding both its footprint exhibition, conservation and study of the arts in Africa. museum, making it a center of dialog on the American Langley, the Smithsonian’s third secretary, founded the and outreach. Kirk Johnson, Sant Director of the National Museum of experience. Natural History, uses research and collections to inspire

20 Smithsonian Campaign Smithsonian Campaign 21 TOMORROW Smithsonian people will continue to illuminate Pursue your ambitions the world as long as we are able to attract and retain the best minds, like Senior Astrophysicist by giving to people Edward DeLuca (pictured), here discussing a through the Smithsonian. high-resolution, real-time video of the Sun from the Solar Dynamics Observatory spacecraft. Other Smithsonian scholars will give voice to African American perspectives on history, art, music and culture at our newest museum when it opens in 2015. YOUR SUPPORT WILL…

Fund senior directors who have the vision to use our vast resources in innovative ways, who mentor keen young minds and who re-create the Smithsonian for every generation.

Fund curators and educators who serve as teachers and investigators, as stewards and as interpreters who bring our places, programs and treasures to life.

Fund fellows who train young researchers The Smithsonian’s people will and scholars and ensure the increase and diffusion of knowledge that leads to discovery and impact. help create a world with more Campaign gifts will secure professionals who bring participation and heightened new ideas and thoughts to the Smithsonian, and exploration. By endowing leaders who move our vision forward and serve as the architects of tomorrow. positions at all levels, the Smithsonian is able to recruit and retain the best talent for our museums and research centers.

22 Smithsonian Campaign Smithsonian Campaign 23 Thanks to our generous donors, Places the Smithsonian today is one and spaces that inspire and delight of the most beloved and visited places in the world. The Smithsonian Campaign will allow us to strengthen the power of personal experience, and expand or build anew the spaces essential to bring knowledge alive. It will also give us the resources to keep America at the forefront of world science.

YESTERDAY TODAY

When completed in 1855, the Castle became the first botanical specimens, paintings and sculptures. More Smithsonian places and spaces encompass 19 museums, witness to history. The Smithsonian’s newest museum, public building on the National Mall. As home to the than a century and a half later, the building is as iconic the National Zoo, and many research centers and the Museum of African American History and Culture, collections of the United States, it quickly filled up as the treasures it once held. programs. Together, they welcome in-person visitors will tell the nation’s story through the particular lens of with minerals and meteorites, dinosaur skeletons and from every country who make the trip to see objects that the African American experience. represent great art, spark important science and bear

24 Smithsonian Campaign Smithsonian Campaign 25 TOMORROW Business is as uniquely American as the Pursue your ambitions Star-Spangled Banner and the Declaration of Independence. Work is underway at the by giving to places Museum of American History to open “American through the Smithsonian. Enterprise” (rendered at right), a major exhibition that will celebrate America’s most amazing innovations — from the cotton gin to the skyscraper — and explore the complex relationships between businesses and government. YOUR SUPPORT WILL...

Build new museums and mount new exhibitions, including the new Museum of African American History and Culture and a gallery in the Museum of American History dedicated to the Democracy and the Peopling of America.

Strengthen our scientific presence with installations, laboratories and facilities, including the Astrophysical Observatory’s Giant Magellan Telescope, a research vessel for the Tropical Research Institute and the Environmental Research The Smithsonian has always Center’s Green Village. been one of America’s most Transform galleries, halls and museum spaces trusted institutions. With your to offer multimedia and interactive experiences, help, we will become a catalyst opening new educational centers at the Air and Space Museum and the Museum of Natural History for the future. The Campaign as well as the Hall of American Business in the will provide opportunities to Museum of American History. contribute to the vitality and sustainability of the our physical presence on the National Mall and around the world.

26 Smithsonian Campaign Smithsonian Campaign 27 Program support includes PROGRAMS technology improvements that offer that excite the imagination and connect to people everywhere opportunities for you to create communities of your own. From exhibitions and hands-on activities to video games and online encyclopedias, Smithsonian programs prompt discovery and stimulate learning by introducing new ideas and cultures. They connect you with experts knowledgeable in what you want to know and help you engage with people of common interests.

YESTERDAY TODAY

The Smithsonian’s power to captivate has held true in in floor-level cases for the convenience of its youngest Now, Smithsonian programs are driven by participation identifies a new invasive species in the San Francisco every era and derives in large part from our programs — visitors, the Smithsonian has advocated hands-on and cross boundaries in ways never before possible. At Bay. Middle schoolers in Panama connect with peers in opportunities not only to share what we know, but also learning. Above, children view moon rocks in the Arts the Hirshhorn’s ArtLab+, students use digital media to Phoenix via video conference. to animate these lessons in compelling ways. From the and Industries Building in 1970. create original narratives. An 11-year-old citizen scientist early 20th century, when the Castle featured exhibits

28 Smithsonian Campaign Smithsonian Campaign 29 TOMORROW How will future learning unfold? The programs that Pursue your ambitions private support makes possible will set the standard. The Natural History Museum’s paleobiology and by giving to programs dinosaur hall will combine the latest research through the Smithsonian. and remarkable collections to tell the story of the evolution of life on Earth. And technology not yet defined will help us hear lost languages with the click of a mouse and enable real and virtual performers to share a stage.

YOUR SUPPORT WILL...

Energize beloved exhibitions and mount new ones, revitalizing our ability to inspire lifelong learning.

Launch research initiatives that enlarge our knowledge about how the world works, encourage private citizens to engage in science and lead to collaborations across disciplines and nations.

Enable the Smithsonian to bring more exhibitions and expertise to your community and deliver programs that will extend our reach, especially to The Campaign offers giving those living in remote and underserved areas. opportunities that support a range of programs encompassing almost any passion imaginable — from Arctic studies to folklife and cultural heritage.

30 Smithsonian Campaign Smithsonian Campaign 31 From the newly acquired TREASURES Space Shuttle Discovery to the Hope Diamond, that preserve our heritage and inform our research the Smithsonian holds its 137 million artifacts, artworks and specimens in trust for you. Each of the Smithsonian’s 137 million objects contains a multitude of stories waiting to be told and secrets waiting to be discovered. Authenticity matters, and we have it. Our collections represent your heritage and form a library of the natural world. Foundational to Smithsonian research and education, they yield practical insights that improve everyday life.

YESTERDAY TODAY

The Smithsonian holds its collections in trust for every for every branch of science. You can see artifacts such as From the Wright Flyer to the Space Shuttle Discovery, historic levels of mercury present in fish. As climate American. This iconic photo of Orville Wright at the Harriet Tubman’s shawl that commemorate America’s standing in the presence of the real thing stirs the change threatens the globe’s coral reefs, our scientists controls during the first flight at Kitty Hawk, N.C., is part greatest heroes, as well as meteorites that hold clues to imagination. Items from the Smithsonian’s collections add coral sperm and eggs to our living collections so one of the Archives. Smithsonian the formation of the universe. also provide vital points of reference, such as verifying day we might renew these reefs for the benefit of all. treasures tell the nation’s story and serve as references

32 Smithsonian Campaign Smithsonian Campaign 33 TOMORROW In the future, the very definition of “treasures” will Pursue your ambitions expand as technology lets us create immersive by giving to treasures environments that can transform the ’s historic Grand Salon into a woodland through the Smithsonian. forest or use state-of-the-art projectors and audio speakers to take visitors on an aerial tour of Washington, D.C. The treasures in our collections are changing in other ways as well; over the next five years, for example, the Smithsonian will participate in gathering and preserving half of the genomic diversity of life on Earth. YOUR SUPPORT WILL...

Enhance our ability to bring our collections directly to you through increased digitization, organization and modernization, as exemplified by the Global Genome Project, the Digital Smithsonian Project and the Digital Imaging Center.

Help us acquire new specimens and objects that are fundamental to the study of art, culture and the natural world.

Technology will shatter Conserve and preserve the objects and collections that will increase your children’s and boundaries and make our grandchildren’s understanding of the American remarkable people, buildings, experience, such as the gunboat Philadelphia at programs and collections the Museum of American History, the Museum of the American Indian’s Native Conservation accessible to and interactive with Training Program and the Libraries’ World’s Fair the world. Campaign gifts will and Expositions Collections. expand the breadth, depth and stewardship of our collections, increase our ability to share them and help us to preserve the world’s natural and cultural heritage.

34 Smithsonian Campaign Smithsonian Campaign 35 Roger Sant and his wife Victoria have endowed the Museum of Natural History’s director position, supported its Ocean Hall and endowed its Sant Chair for Marine Biology.

WILL YOU JOIN US?

From its inception, the Smithsonian has thrived on the generosity of philanthropists willing to invest in ideas. The ideas of scientists such as , whose original bequest spawned the largest network of museums and research centers on Earth; innovators such as Alexander Graham Bell, an early investor in the Astrophysical Observatory, who helped light the path to the stars; and agriculturists like Robert Lee Forrest, whose donation of land made possible the Environmental Research Center.

Today, we are grateful to contemporary philanthropists whose gifts — Oprah Winfrey’s to the Museum of African American History and Culture; Roger and Victoria Sant’s to the Museum of Natural History; and Steven F. Udvar-Hazy’s to the Air and Space Museum, to name but a few — have changed our very footprint.

We invite you to add your name to this illustrious honor roll. In every era, foresighted men and women shaped the Smithsonian for their time. With your support, we will revolutionize learning, add new chapters to America’s story, advance scientific research and transform our spaces in ways that will benefit all the generations that follow.

36 Smithsonian Campaign Smithsonian Campaign 37 On Behalf of the American People SmithsonianCampaign SmithsonianCampaign Congress has entrusted the Smithsonian’s oversight to a Board of Regents, whose membership brings together representatives from government and business, academia and philanthropy. The Regents accept responsibility for the Institution at the highest level; their stewardship helps to safeguard your investment. The Smithsonian Board of Regents, May 2013, left to right: G. Wayne Clough, secretary, Smithsonian Institution; France A. Córdova, chair, Smithsonian Board of Regents, and president emerita, Purdue University; Shirley Ann Jackson, president, Rensselaer A Gift to the Polytechnic Institute; John W. McCarter Jr., former president and CEO, Field Museum of Natural Smithsonian History; Patricia Q. Stonesifer, president and CEO, Martha’s is a Gift to the Table, and former president, Bill & Melinda Gates Foundation; Jack Nation, the World Reed, U.S. senator from Rhode Island; David M. Rubenstein, and the Future co-founder and co-CEO, Carlyle Group; Joseph R. Biden Jr., Vice President of the United States; Barbara Barrett, CEO, Triple Creek Guest Ranch, and former U.S. ambassador to Finland; Roger W. Sant, co-founder and chairman emeritus, AES; Tom Cole, U.S. congressman from Oklahoma; Steve M. Case, chairman and CEO, Revolution, and co-founder, AOL; John G. Roberts Jr., Chief Justice of the United States.; Thad Cochran, U.S. senator from Mississippi; Robert Kogod, president, Charles E. Smith Management LLC; Xavier Becerra, U.S. congressman from California; Patrick Leahy, U.S. senator from Vermont.

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Credits Writers: Patricia LePera, SteegeThomson Communications; Jason Peevy; Bill Tabor Designers: Marcela Luna, Wade Harris, Jason Peevy

Photography Inside front cover, top to bottom: “John Park, photo, Pamela Jenkins; Yamal-Nenets Singer Sargent,” Archives of American children, northwest Siberia, National Museum Art; “Cape Cod Morning” (detail), Edward of Natural History, photo, David Dektor; pp. Hopper, Smithsonian American Art 6-7, Milky Way, Courtesy NASA; pp. 8-9, Museum, gift of the Sara Roby Foundation; flag-folding ceremony, National Museum of Inverted Jenny, ; American History; pp. 10-11, photo, Leslie “George Washington” (Lansdowne Kossoff/LK Photos; pp. 12-13, photo, Adam Portrait), Gilbert Stuart, National Portrait Metallo; p. 14, bald eagle, National Zoological Gallery; baseball autographed by Park, photo, Steve Sniteman; p. 15, Samburu Babe Ruth, 1926, National Museum of girl, EEPA 2000-080131, National Museum “The Smithsonian has become an amazing treasure “The Smithsonian speaks to the entire American American History; face mask, Chokwe of African Art, photo, Herbert M. Cole; people, National of Museum of African p. 16, astronaut with children, National Air for the American people. It is a center of American experience, where it’s been, where it is now, and Art, photo, Franko Khoury; Kermit the and Space Museum, photo, Eric Long; p. 19, pride, American accomplishment and American where it’s going. The Smithsonian Campaign has Frog, 2013 © Disney, National Museum National Mall, photo, Eric Long; p. 20, SIA of American History; Gautama Buddha, 2012-7654, Smithsonian Institution Archives; achievement. Here, you get a sense of the greatness grand ambitions. It will help us tell our story, reach Arthur M. Sackler Gallery, purchased p. 21, photo, Jessica Suworoff; pp. 22-23, with funds provided by the Friends of Smithsonian Astrophysical Observatory, of the country, and you can see the things that have people and connect with them at every stage of Asian Arts; Lakota painted drum, South photo, Clive Grainger; p. 24, SIA 2011-1448, made America exceptional.” their lives and in every stage of their learning.” or North Dakota, National Museum of the Smithsonian Institution Archives; p. 25, American Indian, photo, Ernest Amoroso; rendering courtesy of Freelon Adjaye Bond/ Smithsonian Tropical Research Institute, SmithGroup; pp. 26-27, rendering courtesy —Paul Neely, —Alan Spoon, photo, Christian Ziegler; Smithsonian of Haley Sharpe Design; p. 28, OPA-1564-28, Environment Research Center, photo, Smithsonian Institution Archives; p. 29, photo, Member of the American History Museum Advisory Board, Co-Chair of the Smithsonian Campaign, JR Sheetz; pp. 30-31, National Museum of Former Chair of the Smithsonian National Board Former Vice Chair of the Board of Regents, Chuck Gallegos; Smithsonian Tropical Research Institute, photo, Christian Natural History, rendering courtesy of Reich General Partner of Polaris Venture Partners Ziegler; “Martin Luther King, Jr.,” National + Petch Design; p. 32, SI 2002-16646; p. 33, Portrait Gallery, gift of Jack Lewis Hiller, National Air and Space Museum, photo, Dane photo, Jack Lewis Hiller; Spirit of St. Louis, Penland; pp. 34-35, rendering courtesy of National Air and Space Museum, photo, Applied Minds, LLC; pp. 36-37, photo, Seven Eric Long; Abraham Lincoln’s hat worn Swords; p. 38, Smithsonian Castle, photo, Eric the night of his assassination, National Long; p. 39, inside panel photo, Gregg Segal; Museum of American History; Apollo 11 p. 40, clockwise from upper left: rendering lunar footprint, courtesy NASA; pp. 4-5, of Mars rover, courtesy of NASA; Abraham cute kid measuring seedlings, Smithsonian Tropical Lincoln NPG 81.M1.1, National Portrait Gallery, Research Institute, photo, Christian Ziegler; photo, Alexander Gardner; Tai Shan, National Star-Spangled Banner with conservators, Zoological Park; Women in Aviation and Space National Museum of American History, Family Day, National Air and Space Museum, photo, Hugh Talman; Seal and Sea Lion photo, Dane Penland. exhibit, American Trail, National Zoological

“Being associated with the Smithsonian is one of the “The Smithsonian has the ability to cross over from greatest privileges there is because it is the very best one field to the other, and to speak to the larger in the world at what it does. I’m convinced we must interest of what it means to be an American, invest in the Smithsonian, to preserve this through science, through history, through art BUSINESS CARD GOES HERE American treasure so our children and grandchildren and through culture. You can’t find an institution will be able to experience all it has to offer.” like that anywhere else in the world.”

—Barbara Barrett, — David Rubenstein, Co-Chair of the Smithsonian Campaign, Co-Chair of the Smithsonian Campaign, Member of the Board of Regents, Member of the Board of Regents, CEO of Triple Creek Guest Ranch, Co-Founder and Managing Director, Carlyle Group Former U.S. Ambassador to Finland

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Office of Advancement 1000 Jefferson Drive S.W., 4th Floor MRC 035, P.O. Box 37012 Washington, D.C. 20013-7012 Phone: 202.633.4300 smithsoniancampaign.edu