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Reshaping an AMERICAN ICON

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Reshaping an AMERICAN ICON RESHAPING AN AMERICAN ICON SmithsonianCampaign SmithsonianCampaign THIS IS THE SMITHSONIAN It belongs to every American. Started with a gift by one man to a young nation, it is now America’s gift to the world. SMITHSONIAN CAMPAIGN 1 Harry Winston donated the Hope Diamond to SmithsonianCampaign SmithsonianCampaign the Smithsonian in 1958, and it immediately became a premier attraction of the National Museum of Natural History. IT BELONGS to YOU Together, we will ensure that the Smithsonian has the power to change and the permanence to endure... As a child, you might have found here the beginning of a lifelong passion. Perhaps it was among the living collections, the golden lion tamarins or the giant pandas. Maybe you visited the Wright brothers’ plane and came away with an excitement you still feel when you see new images from the depths of outer space. As an adult, you come here to be inspired by the symbols that unite us as a nation — objects that represent America’s history and maybe some of your own. You visit the sculptures carved by the great African artists to find new ways of seeing the world around you. You bring your children and grandchildren to traveling exhibitions in your hometown to inspire them to pursue their own questions. No other resource on the planet encompasses the same breadth of research. No other museum complex has the same capacity to spark the wonder at the heart of learning. And no other destination offers as many opportunities to amaze and delight through its treasures. Now is the time to purpose the relentless stream of technological innovation to broaden our reach and to empower a new generation of citizen scientists and curators. We rely on public dollars, but they alone cannot give us the tools we need to thrive in the 21st century. Philanthropic support is critical to our success. To keep us as dynamic and vibrant as the nation and the world deserve, we invite you to join us as we embark on the Smithsonian’s first-ever comprehensive campaign. 2 SMITHSONIAN CAMPAIGN SMITHSONIAN CAMPAIGN 3 A CAMPAIGNSmit ThsHAoniaTnCa WmpILLaign... SmithsonianCampaign SPARK DIScoVery TELL AMERICA’s story INSPIRE LIFELONG LEARNING REACH PEOPLE EVerywHERE 4 SMITHSONIAN CAMPAIGN SMITHSONIAN CAMPAIGN 5 SmithsonianCampaign SmithsonianCampaign SPARK DIScoVery To better understand our interconnected and complex world, Smithsonian researchers examine what the deep past tells us about climate change, how human activity affects the ocean and the impact of disappearing languages. Our position among research institutions enables us to exchange information and lead partnerships across disciplines — the only way to address our generation’s critical issues. Join us as we embark on the century’s greatest quest: to explore the mysteries of the universe, protect and sustain the planet and connect dynamic cultures. Smithsonian research extends to the depths of our own universe and beyond. Smithsonian scientists, in partnership with NASA’s Great Observatories program, developed the camera that took this unusual photo of the Milky Way. 6 SMITHSONIAN CAMPAIGN SMITHSONIAN CAMPAIGN 7 SmithsonianCampaign SmithsonianCampaign TELL AMERICA’s Story Curiosity. Innovation. Creativity. Drive. These American traits are at your core, and are a part of the story and the spirit you want to share with your children. The Smithsonian reminds you of who you are, delights and surprises you and lets you relive defining moments — from the Revolutionary War to the Space Age. In that great and ongoing experiment called democracy, the Smithsonian documents the country’s triumphs and struggles, and reinforces what it means to be an American. Our strength as a republic depends on our ability to hear and respect each other while holding fast to tenets that unite us all. You come to the Smithsonian to see the best of America. It’s your story. You can help tell it. Visitors of every ethnicity and origin come to the National Museum of American History and honor their nation by helping to fold its flag. The original Star-Spangled Banner is on display at the Museum. 8 SMITHSONIAN CAMPAIGN SMITHSONIAN CAMPAIGN 9 SmithsonianCampaign SmithsonianCampaign INSPIRE LIFELONG LEARNING Whether through traveling exhibitions that bring our resources to your doorstep, or programs that awaken fascination with a painting or a century, the Smithsonian inspires the desire to know more. Promoting lifelong learning is, perhaps, our greatest contribution to America’s future. We work with educators in the nation’s classrooms to extend learning through Smithsonian resources, and help students of all ages engage — in person and online — with scientists, educators and curators who bring knowledge to life with their expertise and personal passion. A National Portrait Gallery visitor comes face to face with artist Al Hirschfeld’s caricature of jazz pianist Earl “Fatha” Hines. Every year, more than 30 million in-person visitors encounter objects at the Smithsonian that prompt the desire to learn more. 10 SMITHSONIAN CAMPAIGN SMITHSONIAN CAMPAIGN 11 SmithsonianCampaign SmithsonianCampaign REACH PEOPLE EVerywHERE For the first time in its history, the Smithsonian has within its grasp the technology to both ignite and satisfy your curiosity in real time. Our collections and scholarship hold tantalizing promise for you no matter what your interests. Through digitization, we can now deliver on that promise anytime, anywhere, as well as save artifacts and specimens whose value to posterity won’t be known for generations. Technology transports you to distant research sites and lets you curate — and experience — exhibitions regardless of where you are in the world. Smithsonian staff members document and create 3D scans of one of many fossil whales found during road construction in the Atacama Desert in Chile, enabling viewers across the globe to rotate and interact with the images. 12 SMITHSONIAN CAMPAIGN SMITHSONIAN CAMPAIGN 13 SmithsonianCampaign SmithsonianCampaign A CAMPAIGN FOR THE NATION A CAMPAIGN FOR THE worLD “As America’s Smithsonian, Are ideals powerful enough to form one nation from diverse peoples? How did we get here, and are we alone? How do we enhance the sustainability “The Smithsonian is the premier cultural, we must represent the best this nation Do school teachers have the tools to tell true stories of Native America? of life on Earth? How can we create greater engagement among all peoples scientific, art and history institution, not has to offer, in our treasures, in our people, Can art express our common spirit? Can science help to save our in an increasingly interconnected world? With your support, we will turn just in our country but in the world. It has in our ideas and in our knowledge. national symbols? Does technology influence the ongoing experiment Smithsonian research into breakthroughs that will improve life on earth and the ability to take its mission — the increase Private giving ensures we can do that.” that is democracy? We answer yes to these questions. Your support increase our appreciation and understanding of one another. and diffusion of knowledge — and spread will help us turn that answer into action and better understand the that across the globe.” —Patty Stonesifer, American experience. Member and Former Chair of the Board of Regents, CEO of Martha’s Table, — Robert Kogod, Former CEO of the Bill & Melinda Gates Foundation Smithsonian Board of Regents, President of Charles E. Smith Management LLC 14 SMITHSONIAN CAMPAIGN SMITHSONIAN CAMPAIGN 15 SmithsonianCampaign SmithsonianCampaign PRIVATE PHILANTHROPY IS ESSENTIAL A CAMPAIGN FOR THE FUTURE “The Smithsonian’s first century How do we prepare for a future none of us can foresee? What will the wasabout formation. In our second century, treasures of the nation’s past or the carefully researched record of the natural we built our great museums and research world tell your grandchildren about who they are and where they came from? centers. This next century will be about How can we make those treasures available throughout the world? Or improve expanding our educational mission.” the scientific literacy of today’s children, so they can steward the planet they inherit? Since 1846, people have trusted the Smithsonian to serve the next —John W. McCarter Jr. generation as fully as their own. Your support will help us broaden access and Chair of the Board of Regents, revitalize education. Former President and CEO, Field Museum of Natural History 16 SMITHSONIAN CAMPAIGN SMITHSONIAN CAMPAIGN 17 SmithsonianCampaign SmithsonianCampaign CAMPAIGN GIFTS INVEST IN PEOPLE, PLACES, PROGRAMS AND TREASURES Your gifts are critical to the Smithsonian’s ability to redefine itself in this generation. Through your generous contributions, we will harness technology to bring our collections to Americans wherever they live and share our scholarship with the world. We will tell America’s story through dynamic exhibitions, inspire lifelong learning with exciting programs and spark discovery through vital research and scholarship. Where once the federal appropriation funded 80 percent of the Smithsonian’s operating budget, it now accounts for 60 percent. This will always remain the core component of our funding, and we are grateful to Congress — and to the American people — for this support. But moving forward, only you can ensure we will have the resources we need to fulfill our potential. One of the most trusted institutions in the world, the Smithsonian has served as a sound steward of your dollars since 1846. Giving to the Smithsonian is a secure investment in your future. “The Smithsonian represents the best of America. It brings different cultures and interests together and raises public awareness of the need to search for knowledge.” —Kenneth Chenault, Member of the National Museum of African American History and Culture Council, CEO and Chairman of American Express 18 SMITHSONIAN CAMPAIGN SMITHSONIAN CAMPAIGN 19 Great leadership and deep scholarship are the engines PEOPLE that drive the Smithsonian, and people are the asset who will create today and lead tomorrow that powers them.
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