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Curriculum Vitae Ronald E. Goldsmith

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Curriculum Vitae Ronald E. Goldsmith Curriculum Vitae Ronald E. Goldsmith February 19, 2016 General Information University address: Marketing College of Business Rovetta - Building A 0505 Florida State University Tallahassee, Florida 32306-1110 E-mail address: [email protected] Web site: http:/cob.fsu.edu Professional Preparation 1973 Ph.D., Michigan State University, East Lansing, MI. Major: Modern European Intellectual History. Medieval Europe. Goldsmith, R. E. (1973). Life and Work of Theodore Flournoy, 1854-1920. Unpublished doctoral dissertation, Michigan State University, East Lansing, MI. 1973 M.A., Michigan State University, East Lansing, MI. Major: Medieval Europe. 1972 Ph.D., University of Alabama, Tuscaloosa, AL. Major: Marketing. Goldsmith, R. E. (1972). Dimensions of Consumer Innovativeness. Unpublished doctoral dissertation, University of Alabama, Tuscaloosa, AL. 1971 B.A., Florida State University, Tallahassee, FL. Major: European History, Classics. Magna Cum Laude. Professional Experience 1991–2011 Professor, Department of Marketing, College of Business, Florida State University. Responsible for teaching in the undergraduate and doctoral programs. Vita for Ronald E. Goldsmith 1991–1994 Chairman, Department of Marketing, College of Business, Florida State University. Responsible for supervising two staff member, fifteen full-time faculty, fourteen doctoral students, and approximately 350 undergraduate majors; fund raising, scheduling, and budgeting. 1991–1994 Associate Professor, Department of Marketing, College of Business, Florida State University. Responsible for teaching in the undergaduate and doctoral programs. 1986–1991 Assistant Professor, Department of Marketing, College of Business, Florida State University. Responsible for teaching in the undergraduate and doctoral programs. Honors, Awards, and Prizes Nominated for a Distinguished Graduate Teaching Award, Florida State University (2010). Nominated for a Distinguished Undergraduate Teaching Award, Florida State University (2009). Nominated for a Graduate Faculty Mentor Award, Florida State University (2009). Nominated for a Graduate Faculty Mentor Award, Florida State University (2007). Nominated for a University Excellence in Teaching Award, Florida State University (2007). Emerald Literati Highly Commended Award, Journal of Fashion Marketing and Management (2006). Nominated for a Graduate Faculty Mentor Award, Florida State University (2005). Nominated for a University Excellence in Teaching Award, Florida State University (2005). Outstanding Reviewer Award, Journal of Marketing Theory & Practice (2005). Outstanding Reviewer Award, Journal of Marketing Theory & Practice (2004). Outstanding Reviewer Award, Journal of Marketing Theory & Practice (2003). Richard M. Baker Professor of Marketing, Florida State University (2002). Outstanding Reviewer Award, Journal of Marketing Theory & Practice (2002). Nominated for the FSU Distinguished Research Professor Award, Florida State University (2001). University Undergraduate Teaching Award, Florida State University (2001). Nominated for a University Teaching Award, Florida State University (1999). Nominated for a University Teaching Award, Florida State University (1999). Nominated for the FSU Distinguished Research Professor Award, Florida State University (1999). Outstanding Reviewer Award, Journal of Marketing Theory & Practice (1999). Professorial Excellence Program (PEP) Award, Florida State University (1999). Nominated for the FSU Distinguished Research Professor Award, Florida State University (1998). Nominated for a University Teaching Award, Florida State University (1997). Nominated for the FSU Distinguished Research Professor Award, Florida State University (1997). Outstanding Reviewer Award, Journal of Marketing Theory & Practice (1997). Nominated for a University Teaching Award, Florida State University (1996). Page 2 Vita for Ronald E. Goldsmith Teaching Incentive Program (TIP) Award, Florida State University (1995). Fellowship(s) Elected as a Fellow of the American Marketing Association Doctoral Consortium (1981). Current Membership in Professional Organizations Alpha Mu Alpha American Marketing Association Association for Marketing Theory Beta Gamma Sigma Phi Alpha Theta Phi Beta Kappa Phi Kappa Phi Sigma Xi Society for Marketing Advances Teaching Courses Taught Consumer Behavior (MAR 3503) Introduction to Marketing (MAR 5028) Marketing Research (MAR 4613) Consumer Behavior (MAR3503) Seminar in Consumer Behavior Methods (MAR6506) Fundamentals of Marketing (MAR5028) Marketing Research (MAR4613) Special Studies in Management (MAR5908) Special Topics in Marketing (MAR5935) Internship in Marketing (MAR4941) Promotional Management (MAR3323) Seminar in Marketing: Research Methodology (MAR6979) Directed Individual Study (MAR4905) Seminar in Marketing: Selected Topics in Consumer Behavior (MAR6575) Services Marketing (MAR4840) Readings for Examination (GEB6904) Marketing Strategy (MAR5816) Quantitative Methods (GEB5907) Page 3 Vita for Ronald E. Goldsmith Doctoral Committee Chair Holmes-Nelson, Y., graduate. (2014). DEAL OR NO DEAL: AN EXAMINATION OF CUSTOMER CONCESSIONS IN AUTOMOBILE NEGOTIATIONS. Futrell, G. D., graduate. (2012). Relationship Building in Services Marketing. Deslandes, D., graduate. (2011). Assessing Consumer Perceptions of Destinations: A Necessary First Step in teh Destination Branding Process. Andrews, M., graduate. (2008). The Effects of Mergers and Acquisitions on Consumer Behavior. Clark, R., graduate. (2006). Conceptualization and Measurement of Consumer Psychological Independence from Social Influence: Advancing Social Response Theory in a Consumer Context. Pillai, K. G., graduate. (2005). Accuracy, Confidence, and Calibration of Consumer Knowledge: Roles of General Self-Efficacy, Involvement and Product Type. Lafferty, B. A., graduate. (1999). Assessing Cause-Brand Alliance Evaluations on Subsequent Attitudes Toward the Cause and the Brand. McDonald, P., graduate. (1998). Price Sensitivity for Groceries: Scale Evaluation and Model Development. Ray, K., graduate. (1998). The Effects of Enduring Involvement as a Mediating Variable Between Consumers' Motivations and their Leisure Behavior. Takacs, S., graduate. (1997). The Frequent Information Consumer. Heaney, J., graduate. (1995). External Information Search for Banking Services. Emmert, J., graduate. (1993). An Assessment of Convergent/Discriminant Validity of Three Measures of Attitude Toward the Ad. Kilsheimer, J., graduate. (1993). Status Consumption: The Development and Implications of a Scale Measuring the Motivation to Consumer for Status. Newell, S., graduate. (1993). Developing a Measurement Scale and a theoretical Model Defining Corporate Credibility and Determining its Role as an Antecedent of Consumers' Attitude Toward the Advertisement. Holmes, Y. M., doctoral candidate. Holmes-Nelson, Y., doctoral student. Deal or No Deal: An Examination of Customer Concession Behavior in Automobile Negotiations. Doctoral Committee Member Joseph, S., graduate. (2006). Zboja, J., graduate. (2006). DeWitt, T., graduate. (2004). Henderson, K., graduate. (1995). Schrader, J. T., graduate. (1995). Vollmers, S., graduate. (1995). Heiens, R., graduate. (1993). Fodness, D., graduate. (1991). Johnson, E., graduate. (1991). Lacher, K., graduate. (1991). Baker, T., graduate. (1990). Page 4 Vita for Ronald E. Goldsmith Brokaw, S., graduate. (1990). Desborde, R., graduate. (1990). Truly, E., graduate. (1990). Mackey, J. D., doctoral candidate. Three Essays Examining the Stress Processes of Non-Veterans and Veterans of the United States Military in the Civilian Workplace. Doctoral Committee University Representative Kim, Ji-Hyun, graduate. (2012). Chakrabarti, S., graduate. (2008). Stella, J., graduate. (2007). Hong, Chan-pyo, graduate. (2006). Maulana, A. E., graduate. (2006). Pent, A., graduate. (1999). Cenanovic, N., graduate. (1998). Ayers, E. K., graduate. (1997). Beaudoin, P., graduate. (1996). Tsiotsou, R., graduate. (1996). Hunt, T., graduate. (1988). Kim, J.-H., doctoral candidate. Mackey, J. D., doctoral candidate. Sikora, D., doctoral candidate. Whetstone, M. R., doctoral candidate. Master's Committee Chair Cular, Z., graduate. (1989). Master's Committee Member Rothrock, D. J., graduate. (1996). Shim, Y., graduate. (1989). Sullivan, C., graduate. (1989). Byrd, N., graduate. (1988). Williams, M., graduate. (1988). Blankenship, B., graduate. (1985). Healey, E. M., graduate. (1985). Johnson, S., graduate. (1985). Page 5 Vita for Ronald E. Goldsmith Bachelor's Committee Member Michels, A., graduate. (1998). Additional Teaching Not Reported Elsewhere Goldsmith, R. E. (2009–2010). Postdoctoral Student: Dr. Yimin Zhu, Department of Marketing, School of Business, Sun Yat-Sen University. Goldsmith, R. E. (2004). Postdoctoral Student: Laurent Betrandis, University of Toulouse. Research and Original Creative Work My research is organized into several related programs, chiefly distinguished by the co-authors with whom I work. The major research program involves studying consumer innovativeness and its related topics of social influence across a variety of product categories. A secondary and related research program focuses on other individual differences such as materialism, status consumption, and consumer independence. The third program I pursue deals with brand alliances of many types, including cause-brand alliances and brand-endorser alliances. Publications Invited Journal Articles Goldsmith, R. E. (2010). The goals of customer relationship management. Journal
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