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How Are Startups Shaping the Future of Road Mobility? ROAD MOBILITY STARTUPS ANALYSIS 2018

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How are startups shaping the future of road mobility? ROAD MOBILITY STARTUPS ANALYSIS 2018 1 1 FOREWORD Startups can further enhance the mobility offer Tesla, Uber, Blablacar. Most in doing for passenger transport, Europeans would acknowledge to the point of being now a leading that these 3 startups have alternative to buses, trains and revolutionized the world of road short-haul aircraft. passenger transport over the last 10 years. Tesla, Uber and Blabacar - and their counterparts in other parts of By launching a company with the world - are no longer startups. global ambitions in this industry, Are there new startups that will the likes of which had not been herald market re-alignments of the seen since the creation of Honda in magnitude of these 3 companies? 1948, Tesla shook well-established If so, in which domains? How are car manufacturers. It opened the they going to do it? door to a new generation of cars: To answer these questions, we electric, connected, autonomous. studied 421* startups associated with on-road mobility. The world of taxis was halted, even blocked. By relying on This study of 421 startups allowed smartphones, Uber dynamised us to highlight 3 major groups: the situation and somewhat satisfied - not without criticism - / Startups that contribute to the the shortage of affordable private emergence of a new generation of driver services in some cities. cars; / Those which conceive mobility not The sharing economy is simple through means, but as a service; (...on paper): exploit the over- / Those that mix the future of the capacity that one person has in vehicle and new types of services to order to make it available to all. anticipate future market needs and What Airbnb has done for hotel technological advances. business, Blablacar has succeeded *Source: These 421 startups are mainly extracted from the Dealroom database, which focuses on high-growth companies in Europe and beyond. 2018 I © WAVESTONE 2 3 Seeking one The game is EXECUTIVE SUMMARY step further wide open The previous two categories Startups are no longer an explore movements that have epiphenomenon. That is especially already started. Even more true in transportation. Through questions arise when it comes to partnerships, investments or looking further and thinking about acquisitions, traditional players Designing the Thinking in mixing autonomy and services. of this sector are now getting even closer to those from which future of the terms of services Only few startups are disruptions might occur. New vehicle rather than experimenting shuttles in powers, connected services, partnership with transport autonomous capacities and means operators. A few others already sources of change are numerous. Electric, connected and autonomous. imagine an even farther future, The future of mobility will come Tesla is no longer the only manufacturer One evolution is eminent and seems to coming out of the only question of from the combination of these - coming from nowhere - to aim accelerate: at least in Europe, cars are transportation. elements. for the emergence of a completely less and less a matter of property and renewed car. Future Faraday, Byton, owning a car is no longer an objective For this point of view, the way Lucid... attempts are multiplying, often in itself, given that drivers’ first concern infrastructure will interact with supported by Chinese funding. is the lower cost of ownership. Given cars is still a partially explored this crucial change, some startups are issue. These interactions could The startups that this analysis studied looking to accelerate the development contribute to a profound change SMART do not belong to this new-builder of Car as a Service. in our approach to personal INFRASTRUCTURES category. Nevertheless, they contribute transportation. NEW AUTONOMOUS 32 to the development of the components Uber and Blablacar have respectively MOBILITY SERVICES of this new vision of automotive. solved the problem of ride-sharing (I 28 Whether in embedded autonomous drive you where you want to go) and technologies, future car powers or carpooling (I share with you the ride I the valorisation of car and driver data, have planned to do). Accordingly, new Multimodality MOBILITY AS A SERVICE 55 they cover practically all fields of startups are niche-specific in these and autonomy development. areas. Conversely, car sharing (I rent my own car and you can drive it where should be a These components are in addition to you want) is still an ongoing issue; CAR AS A SERVICE 94 perfect match cybersecurity, which is a major variable the service is far from being widely that the connected vehicle will have to available and many startups are still Upcoming contend with. looking for the jackpot. mobility Some startups go further and do not CYBERSECURITY 42 services limit their service approach to cars only. will be seamless It is therefore a question of thinking each trip as a multimodal journey that FUTURE CARS POWER 24 and multimodal must be optimized. Cars, bikes, trains, buses... no matter how. But long is the road, and this simple idea might be at the end of the day much more complex CAR & DRIVER DATA 61 The future than initially imagined. vehicle is much more than just numbers of startups EMBEDDED connected AUTONOMOUS 85 Source: Dealroom Worldwide startups repartition by category TECHNOLOGY 4 5 The future vehicle is much more than just connected EMBEDDED AUTONOMOUS TECHNOLOGY CAR & DRIVER DATA FUTURE CARS POWER CYBERSECURITY 6 7 EMBEDDED AUTONOMOUS TECHNOLGY The startup ecosystem for embedded self- On all these innovations, startups had driving technology has numerous facets. the upper hand and are at the center of It does not just cover the Autonomous big players’ attention as shown by recent Startups are at Systems & Artificial Intelligence aspects acquisition and new funding records. that operate the vehicle, but also the array Through them, traditional actors have the of onboard sensors and vision technologies, real opportunity to boost their technology as well as the more sophisticated mapping push and speed-up their autonomous the very heart of technologies. vehicle programs. the autonomous ONBOARD SENSORS & VISION TECHNOLOGIES 33% technology 16% AUTONOMOUS SYSTEMS & evolution ARTIFICIAL INTELLIGENCE MAPPING TECHNOLOGIES 51% Source: Dealroom Worldwide distribution of startups by type of embedded autonomous technology ONBOARD SENSORS & VISION TECH.- LIDAR Innoviz Technologies, flagship of Israeli technological innovation Headquartered in Israel, Innoviz is one of the most funded self-driving technologies startup of 2017, mostly from leading auto industry suppliers Delphi Automotive and Magna International. In January 2018, the startup announced the release of InnovizPro, a solution that will enable their LiDAR sensor to come with significantly lower costs and smaller sizes than those already existing in the market. Founders: Amit Steinberg, Omer David Keilaf, Oren Buskila, Oren Rosenzweig, Zohar ZIsapel Innoviz Technologies Series B – Funds raised: $82M Country: Israel 8 9 Investors are betting on startups developing improved onboard sensors and vision technologies The development of autonomous vehicles is one of « the main applications of machine-learning systems, One of the hottest technologies among the In addition to Radar and LiDAR-based biomimetics or interactions based on multi-agent Embedded Autonomous Technology field solutions, autonomous vehicles require systems which are already attracting significant is onboard sensors and vision technologies very good camera vision systems to reach with nearly $1.7bn of total investments full autonomy in natural unconstrained investment from existing players. during 2017. environments. Last year’s acquisition It is often considered as a major commercial of Mobileye by Intel for $15.3bn or the LiDAR “Light Detection And Ranging” latest $600m record for venture capital application of AI on a large scale. A 2017 study by the startups represent strategical targets for funding in the AI sector set by the Chinese Brookings Institute estimated that more than $80 investors and particularly carmarkers with SenseTime, specialized in camera-based more than $719m global funding. In 2017, image processing and valuated at $4.5bn, billion has already been invested in the autonomous GM and Ford-backed Argo AI acquired show how crucial those innovations are. vehicle. promising US LiDAR startups (Strobe and Princeton Lightwave) to accelerate their Key investors are recognizing the value These figures reveal the technological race engaged autonomous vehicle developments, reduce of the startups that innovate on hardware in that purpose, between the big carmakers, but « costs of production and also take control of components, and are moving their pawns their supply chain. forwards to lock down this technology for also featuring traditional and new actors from the their own autonomous vehicle programs. advanced technologies industry. FOR A MEANINGFUL ARTIFICIAL INTELLIGENCE, BY CÉDRIC VILLANI, The new value chain requires MATHEMATICIAN AND MEMBER OF FRENCH PARLIAMENT - 2018 AI expertise 28 startups, representing around $2.3bn of The effervescence around those startups total funding, are creating AI software for is due to the shift from equipment-first autonomous vehicles using deep learning sector to software-first sector. Carmakers technology. who truly take that shift into account and enter the new value chain will win The fierce competition to map 4 well known startups - Argo AI, Nauto, Pony the race and stay competitive… but AI and Preferred Networks - have received transforming themselves into technology- the world more than $1.4bn from carmakers since first companies will not be easy. 2014. GM has acquired Cruise automotion in The best AI software in the world will of currently embedded GPS’s and have 2016 for $1bn and startups like Aurora Tech. Establishing partnerships with exciting and not be enough for a vehicle to be become the sinews of the war. Carmakers or Nutonomy have already announced key promising startups seem to be the royal fully autonomous. It will need highly are at work to ensure that they will not partnerships with Volkswagen / Hyundai road to achieve this transformation.
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