Old Dominion University ODU Digital Commons STEMPS Faculty Publications STEM Education & Professional Studies 2014 Information Architecture for Social Media: A Case Study on Building an Event Backchannel with Twitter Robert L. Moore Old Dominion University,
[email protected] Follow this and additional works at: https://digitalcommons.odu.edu/stemps_fac_pubs Part of the Educational Technology Commons, and the Social Media Commons Original Publication Citation Moore, R. L. (2014). Information architecture for social media: A case study on building an event backchannel with Twitter. International Journal of Social Media and Interactive Learning Environments, 2(1), 21-36. doi:10.1504/IJSMILE.2014.059690 This Article is brought to you for free and open access by the STEM Education & Professional Studies at ODU Digital Commons. It has been accepted for inclusion in STEMPS Faculty Publications by an authorized administrator of ODU Digital Commons. For more information, please contact
[email protected]. Int. J. Social Media and Interactive Learning Environments, Vol. 2, No. 1, 2014 21 Information architecture for social media: a case study on building an event backchannel with Twitter Robert L. Moore School of Government, University of North Carolina at Chapel Hill, Knapp-Sanders Building, CB 3330, Chapel Hill, NC 27514, USA E-mail:
[email protected] Abstract: This paper presents a case study on creating a backchannel through Twitter for the live event, featuring the Secretary of the US Navy, hosted by the School of Government. The project, which ultimately was successful in creating social media buzz for the lecture, was a new approach for the School of Government in how it markets its events.