WINTER 2016

PUBLICATION NOTICE: The COMMB Data Report is now a desktop software application. This PDF report is the standard export format – one of many possible reporting formats to users of the software. The following information is available directly from the help section of the COMMB Data Report software. National OOH Inventory Overview Reference Data Definitions Measurement Procedures

Canadian Out of Home Marketing and Measurement Bureau 111 Peter Street, Suite 605 Toronto, ON M5V 2H1 For information, installations or software support 416-968-3823 x105 | www.commb.ca | [email protected] TABLE OF CONTENTS

OUTDOOR MEDIA TYPE DIGITAL STREET FURNITURE 3 STREET FURNITURE 4-7 DIGITAL POSTERS 8-9 POSTERS 10-19 DIGITAL SUPERBOARDS 20-21 SUPERBOARDS 22-24 BACKLIT POSTERS 25 MURAL ADVERTISING 26

INDOOR MEDIA TYPE RESTO-BAR 27 COLLEGE-UNIVERSITY 28 BEAUTY 29 COMMB Data Report - Winter 2016 C MMB Digital Street Furniture

A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Max Loop Market OOH Company Product 2016 Faces Daily Circ Daily Circ Length (sec)

Quebec CMA Astral Out-of-Home Digital Column 3,864,000 40 28,700 26,400 48 Montreal CMA Quebecor Media Out-of-Home Digital Transit Shelter 3,864,000 80 26,400 24,200 48 Québec CMA Quebecor Media Out-of-Home Digital Transit Shelter 768,900 1 7,400 5,700 48 Ontario Toronto CMA Astral Out-of-Home Digital Transit Shelter 5,829,400 50 25,100 23,100 48

# of Faces for a digital product represents # of screens, not # of individual ads

3 COMMB Data Report - Winter 2016 C MMB Static Street Furniture

A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Market OOH Company Product 2016 Faces Daily Circ Daily Circ

Atlantic Cape Breton CA OUTFRONT Media Transit Shelter 95,800 30 13,300 11,300 Fredericton CA Adapt Media Street Poster 92,600 3 4,900 3,400 Fredericton CA Pattison Outdoor Advertising Transit Shelter 92,600 58 9,400 6,500 Halifax CMA Adapt Media Street Poster 386,600 19 6,400 5,200 Halifax CMA OUTFRONT Media Transit Shelter 386,600 206 11,900 9,600 Kentville CA Atcom Outdoor Advertising Transit Shelter 25,100 22 10,400 10,400 Kings, Subd. A CSD 20,800 5 5,600 5,600 Municipality of Digby CSD 6,800 2 16,000 16,000 Windsor CSD 3,800 2 4,300 4,300 Town of Digby CSD 2,000 2 16,000 16,000 Middleton CSD 1,700 2 5,600 5,600 Annapolis Valley ESA 60,200 35 9,700 9,700 Moncton CMA Adapt Media Street Poster 139,300 5 5,000 3,600 Moncton CMA Pattison Outdoor Advertising Street Ad 139,300 27 10,000 7,200 Moncton CMA Pattison Outdoor Advertising Transit Shelter 139,300 68 8,700 6,300 Saint John CMA Pattison Outdoor Advertising Transit Shelter 120,800 38 11,400 9,700 Montreal CMA Adapt Media Street Poster 3,864,000 15 8,200 7,500 Montreal CMA Astral Out-of-Home Column 3,864,000 679 18,500 17,000 Montreal CMA Astral Out-of-Home Mega Column 3,864,000 78 21,200 19,500 Montreal CMA Astral Out-of-Home Transit Shelter 3,864,000 292 16,800 15,500 Montreal CMA Pattison Outdoor Advertising Street Ad 3,864,000 128 17,100 15,700 Montreal CMA Pattison Outdoor Advertising Transit Shelter 3,864,000 46 14,400 13,200 Montreal CMA Quebecor Media Out-of-Home Street Ad 3,864,000 11 30,900 28,400 Montreal CMA Quebecor Media Out-of-Home Transit Shelter 3,864,000 3,283 16,100 14,800 Quebec CMA Astral Out-of-Home Transit Shelter 768,900 454 12,500 9,600 Quebec CMA Pattison Outdoor Advertising Street Ad 768,900 36 14,400 11,100 Quebec CMA Quebecor Media Out-of-Home Transit Shelter 768,900 53 8,000 6,100 Saint-Hyacinthe CA Pattison Outdoor Advertising Street Ad 56,900 10 3,600 3,100 Saint-Jean-sur-Richelieu CA Pattison Outdoor Advertising Transit Shelter 91,400 18 13,400 11,700 CMA OUTFRONT Media Transit Shelter 202,500 54 19,700 15,100

4 COMMB Data Report - Winter 2016 C MMB Static Street Furniture

A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Market OOH Company Product 2016 Faces Daily Circ Daily Circ

Ontario CMA Pattison Outdoor Advertising Transit Shelter 192,800 104 10,000 6,100 Brantford CMA Pattison Outdoor Advertising Transit Shelter 137,200 112 7,800 5,900 Cornwall CA Pattison Outdoor Advertising Transit Shelter 59,100 36 6,300 6,300 Greater Sudbury CMA B.K. Corporate Marketing Transit Shelter 161,400 44 17,600 13,600 Hamilton CMA Adapt Media Street Poster 732,000 15 12,700 8,700 Hamilton CMA OUTFRONT Media Transit Shelter 732,000 511 15,400 10,500 Hamilton CMA Pattison Outdoor Advertising Street Ad 732,000 26 15,300 10,400 Hamilton CMA Pattison Outdoor Advertising Transit Shelter 732,000 260 12,300 8,300 Kingston CMA Pattison Outdoor Advertising Transit Shelter 162,100 158 8,300 6,700 Kitchener - Cambridge - Waterloo CMA Pattison Outdoor Advertising Transit Shelter 487,000 344 9,400 7,100 London CMA OUTFRONT Media Transit Shelter 481,400 349 18,300 13,300 London CMA Pattison Outdoor Advertising Street Ad 481,400 77 11,900 8,700 Oshawa CMA Adapt Media Street Poster 369,300 7 7,400 4,500 Oshawa CMA Pattison Outdoor Advertising Transit Shelter 369,300 332 8,400 5,100 Ottawa-Gatineau CMA (Ontario) Adapt Media Street Poster 951,700 7 4,600 3,900 Ottawa-Gatineau CMA (Ontario) Clear Channel Street Poster 951,700 24 12,900 10,900 Ottawa-Gatineau CMA (Ontario) Clear Channel Canada Transit Shelter 951,700 1,053 11,500 9,700 Owen Sound CA Pattison Outdoor Advertising Transit Shelter 32,000 20 5,800 5,800 Peterborough CMA Pattison Outdoor Advertising Transit Shelter 119,100 20 13,300 9,200 Sault Ste. Marie CA Adapt Media Street Poster 78,800 7 6,600 6,600 Scugog CSD Pattison Outdoor Advertising Transit Shelter 22,400 6 500 500 St. Catharines-Niagara CMA Adapt Media Street Poster 394,800 12 9,000 7,300 St. Catharines-Niagara CMA Pattison Outdoor Advertising Transit Shelter 394,800 466 7,200 5,800 Stratford CA Pattison Outdoor Advertising Transit Shelter 31,300 12 5,100 5,100 Thunder Bay CMA OUTFRONT Media Transit Shelter 122,100 72 10,800 8,900 Toronto CMA Adapt Media Street Poster 5,829,400 155 13,100 12,100 Toronto CMA Astral Out-of-Home Signature Column 5,829,400 166 20,000 18,400 Toronto CMA Astral Out-of-Home Transit Shelter 5,829,400 5,502 18,700 17,200 Toronto CMA OUTFRONT Media Transit Shelter 5,829,400 1,639 23,000 21,200 Toronto CMA Pattison Outdoor Advertising Street Ad 5,829,400 284 14,200 13,000 Toronto CMA Pattison Outdoor Advertising Transit Shelter 5,829,400 341 9,600 8,900 Woodstock CA Pattison Outdoor Advertising Transit Shelter 38,500 60 2,800 2,800

5 COMMB Data Report - Winter 2016 C MMB Static Street Furniture

A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Market OOH Company Product 2016 Faces Daily Circ Daily Circ

Manitoba Brandon CA Pattison Outdoor Advertising Transit Shelter 54,300 20 9,700 9,700 CMA Adapt Media Street Poster 747,800 42 5,100 4,400 Winnipeg CMA OUTFRONT Media Transit Shelter 747,800 291 23,700 20,600 Winnipeg CMA Pattison Outdoor Advertising Street Ad 747,800 44 19,100 16,600 Saskatchewan Regina CMA Adapt Media Street Poster 225,400 7 5,300 4,200 Regina CMA Pattison Outdoor Advertising Street Ad 225,400 8 16,000 12,800 Saskatoon CMA Adapt Media Street Poster 282,600 7 2,400 2,000 Saskatoon CMA Pattison Outdoor Advertising Street Ad 282,600 26 13,700 11,600 Saskatoon CMA Pattison Outdoor Advertising Transit Shelter 282,600 76 11,600 9,900 Alberta CMA Adapt Media Street Poster 1,373,700 16 9,100 8,500 Calgary CMA OUTFRONT Media Mediacolumn 1,373,700 9 16,700 15,500 Calgary CMA OUTFRONT Media Transit Shelter 1,373,700 776 13,200 12,300 Calgary CMA Pattison Outdoor Advertising Street Ad 1,373,700 146 12,400 11,500 Calgary CMA Pattison Outdoor Advertising Transit Shelter 1,373,700 8 13,600 12,700 CMA Adapt Media Street Poster 1,299,700 14 7,300 5,800 Edmonton CMA Clear Channel Canada Super Shelter 1,299,700 108 16,300 12,900 Edmonton CMA Clear Channel Canada Transit Shelter 1,299,700 564 15,000 11,900 Edmonton CMA OUTFRONT Media Kiosk 1,299,700 24 22,000 17,400 Edmonton CMA OUTFRONT Media Mediacolumn 1,299,700 142 16,200 12,800 Edmonton CMA Pattison Outdoor Advertising Street Ad 1,299,700 67 11,900 9,400 Edmonton CMA Pattison Outdoor Advertising Transit Shelter 1,299,700 26 13,200 10,400 Lethbridge CA Pattison Outdoor Advertising Super Shelter 114,100 22 8,900 6,200 Lethbridge CA Pattison Outdoor Advertising Transit Shelter 114,100 74 4,900 3,500 Medicine Hat CA Pattison Outdoor Advertising Super Shelter 77,600 5 6,200 4,900 Medicine Hat CA Pattison Outdoor Advertising Transit Shelter 77,600 37 6,900 5,500 St. Albert CSD Pattison Outdoor Advertising Super Shelter 1,299,700 5 14,100 11,100

6 COMMB Data Report - Winter 2016 C MMB Static Street Furniture

A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Market OOH Company Product 2016 Faces Daily Circ Daily Circ

British Columbia Abbotsford - Mission CMA Pattison Outdoor Advertising Transit Shelter 174,500 50 13,100 13,100 Campbell River CA Pattison Outdoor Advertising Transit Shelter 35,800 14 8,500 8,500 Chilliwack CA Pattison Outdoor Advertising Transit Shelter 95,600 27 8,500 8,500 Courtenay CA Pattison Outdoor Advertising Transit Shelter 56,100 6 1,100 1,100 Kelowna CMA Pattison Outdoor Advertising Transit Shelter 187,700 64 7,000 5,400 Nanaimo CA Pattison Outdoor Advertising Transit Shelter 98,200 77 7,900 7,900 Prince George CA Pattison Outdoor Advertising Transit Shelter 83,900 52 6,400 5,400 CMA Adapt Media Street Poster 2,416,700 77 12,800 11,600 Vancouver CMA OUTFRONT Media Automatic Public Toilets 2,416,700 15 15,500 14,100 Vancouver CMA OUTFRONT Media Map Stands 2,416,700 38 25,700 23,400 Vancouver CMA OUTFRONT Media Mediacolumn 2,416,700 2 21,700 19,700 Vancouver CMA OUTFRONT Media Transit Shelter 2,416,700 1,277 23,900 21,800 Vancouver CMA Pattison Outdoor Advertising Street Ad 2,416,700 33 11,700 10,700 Vancouver CMA Pattison Outdoor Advertising Transit Shelter 2,416,700 1,977 16,100 14,700 Victoria CMA Adapt Media Street Poster 350,800 3 10,200 8,100 Victoria CMA Pattison Outdoor Advertising Kiosk 350,800 10 17,700 14,200 Victoria CMA Pattison Outdoor Advertising Super Shelter 350,800 2 24,300 19,400 Victoria CMA Pattison Outdoor Advertising Transit Shelter 350,800 253 15,600 12,500

7 COMMB Data Report - Winter 2016 C MMB Digital Posters A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Max Loop Market OOH Company Product 2016 Faces Daily Circ Daily Circ Length (sec)

Atlantic Cape Breton CA Pattison Outdoor Advertising Digital Horizontal Poster 95,800 2 17,600 15,000 60 Cumberland, Subd. C CSD Pattison Outdoor Advertising Digital Horizontal Poster 5,200 1 9,400 9,400 60 Halifax CMA Pattison Outdoor Advertising Digital Horizontal Poster 386,600 3 10,000 8,100 60 Moncton CMA Pattison Outdoor Advertising Digital Horizontal Poster 139,300 4 15,800 11,300 60 Saint John CMA Pattison Outdoor Advertising Digital Horizontal Poster 120,800 1 16,800 14,300 60 St. John's CMA E.C. Boone Ltd. Digital Horizontal Poster 198,800 5 22,800 18,000 90 St. John's CMA Pattison Outdoor Advertising Digital Horizontal Poster 198,800 6 18,000 14,200 60

Quebec Deux-Montagnes CSD OUTFRONT Media Digital Horizontal Poster 3,864,000 1 20,900 19,300 60 Joliette CA Pattison Outdoor Advertising Digital Horizontal Poster 48,400 2 18,600 16,100 60 Montreal CMA Astral Out-of-Home Digital Horizontal Poster 3,864,000 2 89,900 82,700 60 Montreal CMA Pattison Outdoor Advertising Digital Horizontal Poster 3,864,000 10 53,000 48,800 60 Quebec CMA Pattison Outdoor Advertising Digital Horizontal Poster 768,900 1 26,800 20,600 60 Saguenay CMA OUTFRONT Media Digital Horizontal Poster 156,500 2 44,100 36,600 60 Saint-Hyacinthe CA Pattison Outdoor Advertising Digital Horizontal Poster 56,900 3 25,100 25,100 60 Saint-Jean-sur-Richelieu CA Pattison Outdoor Advertising Digital Horizontal Poster 91,400 2 22,700 22,700 60

Ontario Belleville CA Pattison Outdoor Advertising Digital Horizontal Poster 91,900 1 17,400 17,400 60 Greater Sudbury / Grand Sudbury CMA Outdoor Exposure Digital Horizontal Poster 161,400 2 25,400 19,500 90 Greater Sudbury CMA Pattison Outdoor Advertising Digital Horizontal Poster 161,400 2 19,900 15,300 60 Hamilton CMA Pattison Outdoor Advertising Digital Horizontal Poster 732,000 4 23,500 16,000 60 Kingston CMA Pattison Outdoor Advertising Digital Horizontal Poster 162,100 2 19,100 15,500 60 Kitchener - Cambridge - Waterloo CMA Pattison Outdoor Advertising Digital Horizontal Poster 487,000 3 20,900 15,700 60 Ottawa-Gatineau CMA (Ontario) OUTFRONT Media Digital Horizontal Poster 951,700 6 16,700 14,200 60 Ottawa-Gatineau CMA (Ontario) Pattison Outdoor Advertising Digital Horizontal Poster 951,700 5 13,700 11,600 60 St. Catharines-Niagara CMA Pattison Outdoor Advertising Digital Horizontal Poster 394,800 2 13,500 10,900 60 Toronto CMA OUTFRONT Media Digital Horizontal Poster 5,829,400 2 23,500 21,600 60 Toronto CMA Pattison Outdoor Advertising Digital Horizontal Poster 5,829,400 7 25,600 23,600 60

Manitoba Brandon CA Pattison Outdoor Advertising Digital Horizontal Poster 54,300 1 24,500 24,500 60 Portage la Prairie CA Pattison Outdoor Advertising Digital Horizontal Poster 12,200 1 4,500 4,500 60 Steinbach CSD Pattison Outdoor Advertising Digital Horizontal Poster 14,600 2 17,400 15,100 60 Winnipeg CMA Canadian Digital Network Digital Horizontal Poster 747,800 4 21,100 18,400 60 Winnipeg CMA Pattison Outdoor Advertising Digital Horizontal Poster 747,800 19 32,200 28,000 60

8 COMMB Data Report - Winter 2016 C MMB Digital Posters A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Max Loop Market OOH Company Product 2016 Faces Daily Circ Daily Circ Length (sec)

Saskatchewan Estevan CA Canadian Digital Network Digital Horizontal Poster 13,700 2 2,800 2,800 60 Moose Jaw CA Canadian Digital Network Digital Horizontal Poster 34,700 2 14,000 14,000 60 Moose Jaw CA Pattison Outdoor Advertising Digital Horizontal Poster 34,700 1 14,000 14,000 60 Regina CMA Canadian Digital Network Digital Horizontal Poster 225,400 20 25,200 20,100 60 Regina CMA OUTFRONT Media Digital Horizontal Poster 225,400 3 21,800 17,500 60 Regina CMA Pattison Outdoor Advertising Digital Horizontal Poster 225,400 6 11,600 9,300 60 Saskatoon CMA Canadian Digital Network Digital Horizontal Poster 282,600 7 29,800 25,400 60 Saskatoon CMA OUTFRONT Media Digital Horizontal Poster 282,600 4 19,600 16,700 60 Saskatoon CMA Pattison Outdoor Advertising Digital Horizontal Poster 282,600 4 17,600 15,000 60 Weyburn CSD Canadian Digital Network Digital Horizontal Poster 11,200 2 2,200 2,200 60

Alberta Calgary CMA OUTFRONT Media Digital Horizontal Poster 1,373,700 8 29,400 27,400 60 Calgary CMA Pattison Outdoor Advertising Digital Horizontal Poster 1,373,700 35 32,200 30,000 60 Cold Lake CA Pattison Outdoor Advertising Digital Horizontal Poster 16,100 1 8,800 8,800 60 Edmonton CMA OUTFRONT Media Digital Horizontal Poster 1,299,700 16 36,800 29,100 60 Edmonton CMA Pattison Outdoor Advertising Digital Horizontal Poster 1,299,700 46 32,300 25,500 60 Fort McMurray (Wood Buffalo CA) Pattison Outdoor Advertising Digital Horizontal Poster 84,400 7 1,100 1,100 60 Grande Prairie CA Pattison Outdoor Advertising Digital Horizontal Poster 63,500 3 17,600 13,400 60 Lethbridge CA Pattison Outdoor Advertising Digital Horizontal Poster 114,100 1 17,400 12,200 60 Medicine Hat CA Canadian Digital Network Digital Horizontal Poster 77,600 4 9,000 7,200 60 Medicine Hat CA Pattison Outdoor Advertising Digital Horizontal Poster 77,600 2 9,400 7,500 60

British Columbia Abbotsford - Mission CMA Pattison Outdoor Advertising Digital Horizontal Poster 174,500 2 16,600 16,600 60 Kamloops CA Pattison Outdoor Advertising Digital Horizontal Poster 98,100 2 20,600 16,000 60 Prince George CA Pattison Outdoor Advertising Digital Horizontal Poster 83,900 2 10,600 8,900 60 Prince George CA Signpatico Digital Horizontal Poster 83,900 5 15,700 13,200 60 Vancouver CMA Pattison Outdoor Advertising Digital Horizontal Poster 2,416,700 7 21,600 19,600 60 Victoria CMA Pattison Outdoor Advertising Digital Horizontal Poster 350,800 2 28,600 22,900 60

# of Faces for a digital product represents # of screens, not # of individual ads

9 COMMB Data Report - Winter 2016 C MMB Static Posters

A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Max Loop Market OOH Company Product 2016 Faces Daily Circ Daily Circ Length (sec)*

Atlantic Cape Breton CA OUTFRONT Media Horizontal Poster 95,800 22 10,700 9,100 - Cape Breton CA Pattison Outdoor Advertising Horizontal Poster 95,800 2 14,800 12,600 - Cumberland, Subd. C CSD Pattison Outdoor Advertising Horizontal Poster 5,200 1 6,700 6,700 - Fredericton CA OUTFRONT Media Horizontal Poster 92,600 22 9,700 6,700 - Halifax CMA OUTFRONT Media Horizontal Poster 386,600 184 18,800 15,200 10 Halifax CMA Pattison Outdoor Advertising Horizontal Poster 386,600 176 17,400 14,100 - Moncton CMA OUTFRONT Media Horizontal Poster 139,300 46 13,500 9,700 10 Moncton CMA Pattison Outdoor Advertising Horizontal Poster 139,300 103 13,900 10,000 - Saint John CMA OUTFRONT Media Horizontal Poster 120,800 46 14,500 12,300 10 Saint John CMA Pattison Outdoor Advertising Horizontal Poster 120,800 53 11,000 9,300 - St. John's CMA E.C. Boone Ltd. Horizontal Poster 198,800 71 17,300 13,600 - St. John's CMA Pattison Outdoor Advertising Horizontal Poster 198,800 58 13,600 10,800 - Quebec Alma CA OUTFRONT Media Horizontal Poster 32,800 5 6,700 6,700 - Baie-Comeau CA OUTFRONT Media Horizontal Poster 27,500 5 7,500 7,500 - Beauceville CSD OUTFRONT Media Horizontal Poster 6,100 5 7,200 7,200 - Clermont CSD OUTFRONT Media Horizontal Poster 3,100 1 5,700 5,700 - Drummondville CA OUTFRONT Media Horizontal Poster 89,600 2 8,800 8,800 - Drummondville CA Pattison Outdoor Advertising Horizontal Poster 89,600 2 18,300 18,300 - Grand-Métis CSD OUTFRONT Media Horizontal Poster 200 4 2,400 2,400 - Joliette CA OUTFRONT Media Horizontal Poster 48,400 4 19,000 16,600 - Joliette CA Pattison Outdoor Advertising Horizontal Poster 48,400 4 11,700 10,200 - La Malbaie CSD OUTFRONT Media Horizontal Poster 8,500 8 7,800 7,800 - L'Isle-Verte CSD OUTFRONT Media Horizontal Poster 1,400 2 4,400 4,400 - Louiseville CSD Pattison Outdoor Advertising Horizontal Poster 7,200 2 9,500 9,500 - Malartic CSD OUTFRONT Media Horizontal Poster 3,300 2 3,300 3,300 - Matane CA OUTFRONT Media Horizontal Poster 18,000 3 2,800 2,800 - Mont-Joli CSD OUTFRONT Media Horizontal Poster 6,300 2 2,600 2,600 - Montmagny CSD OUTFRONT Media Horizontal Poster 11,400 2 11,600 11,600 - Montreal CMA Astral Out-of-Home Horizontal Poster 3,864,000 525 48,900 45,000 12 Saint-Jean-sur-Richelieu CA 91,400 1 28,900 25,100 - Montreal CMA / Saint-Jean-sur-Richelieu CA 3,955,300 526 48,900 45,000 12 Montreal CMA Astral Out-of-Home Vertical Poster 3,864,000 226 55,000 50,600 - Saint-Jean-sur-Richelieu CA 91,400 4 29,200 25,400 - Montreal CMA / Saint-Jean-sur-Richelieu CA 3,955,300 230 54,600 50,200 - Montreal CMA OUTFRONT Media Horizontal Poster 3,864,000 682 39,500 36,300 10 Montreal CMA Pattison Outdoor Advertising Horizontal Poster 3,864,000 449 37,000 34,100 10

* Trios included in (static) Posters & Superboards inventory. Contact individual outdoor company for more information

10 COMMB Data Report - Winter 2016 C MMB Static Posters

A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Max Loop Market OOH Company Product 2016 Faces Daily Circ Daily Circ Length (sec)*

Ottawa-Gatineau CMA (Quebec) Astral Out-of-Home Horizontal Poster 315,200 1 75,200 66,200 - Ottawa-Gatineau CMA (Quebec) Astral Out-of-Home Vertical Poster 315,200 2 64,200 56,500 - Ottawa-Gatineau CMA (Quebec) OUTFRONT Media Horizontal Poster 315,200 34 20,000 17,600 10 Ottawa-Gatineau CMA (Quebec) Pattison Outdoor Advertising Horizontal Poster 315,200 26 20,000 17,600 - Plessisville CSD OUTFRONT Media Horizontal Poster 6,400 2 2,400 2,400 - Princeville CSD OUTFRONT Media Horizontal Poster 5,500 2 6,600 6,600 - Quebec CMA Astral Out-of-Home Horizontal Poster 768,900 87 28,900 22,300 12 Quebec CMA Astral Out-of-Home Vertical Poster 768,900 31 38,400 29,500 - Quebec CMA OUTFRONT Media Horizontal Poster 768,900 221 29,600 22,800 10 Quebec CMA Pattison Outdoor Advertising Horizontal Poster 768,900 80 40,300 31,000 10 Rimouski CA OUTFRONT Media Horizontal Poster 50,900 3 7,400 7,400 - Riviere du Loup CA OUTFRONT Media Horizontal Poster 27,100 1 9,200 9,200 - Rouyn-Noranda CA OUTFRONT Media Horizontal Poster 41,600 4 4,400 4,400 - Saguenay CMA OUTFRONT Media Horizontal Poster 156,500 70 12,300 10,200 10 Saint-Bruno CSD OUTFRONT Media Horizontal Poster 2,700 4 6,600 6,600 - Saint-Come-Lienres CSD OUTFRONT Media Horizontal Poster 3,200 2 3,500 3,500 - Sainte-Eulalie CSD OUTFRONT Media Horizontal Poster 900 1 17,200 17,200 - Sainte-Luce CSD OUTFRONT Media Horizontal Poster 2,700 4 3,000 3,000 - Sainte-Marie CSD OUTFRONT Media Horizontal Poster 13,100 4 3,400 3,400 - Saint-Fabien CSD OUTFRONT Media Horizontal Poster 1,900 4 2,900 2,900 - Saint-Georges CA OUTFRONT Media Horizontal Poster 34,600 3 5,500 5,500 - Saint-Hyacinthe CA OUTFRONT Media Horizontal Poster 56,900 2 16,800 14,600 - Saint-Hyacinthe CA Pattison Outdoor Advertising Horizontal Poster 56,900 14 26,000 22,600 - Saint-Jean-sur-Richelieu CA Pattison Outdoor Advertising Horizontal Poster 91,400 14 22,800 19,800 10 Saint-Joachim CSD OUTFRONT Media Horizontal Poster 1,400 1 3,700 3,700 - Saint-Joseph-de-Beauce CSD OUTFRONT Media Horizontal Poster 4,500 19 5,300 5,300 - Saint-Michel CSD Pattison Outdoor Advertising Horizontal Poster 2,800 3 15,700 15,700 10 Saint-Simon CSD OUTFRONT Media Horizontal Poster 400 6 2,900 2,900 - Salaberry de Valleyfield CA OUTFRONT Media Horizontal Poster 40,200 3 11,600 11,600 - Saquenay CMA Pattison Outdoor Advertising Horizontal Poster 156,500 2 19,000 15,800 - Sayabec CSD OUTFRONT Media Horizontal Poster 1,700 2 2,500 2,500 - Sept-Iles CA OUTFRONT Media Horizontal Poster 27,500 2 2,600 2,600 - Shawinigan CA OUTFRONT Media Horizontal Poster 52,900 10 9,400 9,400 - Shawinigan CA Pattison Outdoor Advertising Horizontal Poster 52,900 2 7,900 7,900 - Sherbrooke CMA Astral Out-of-Home Horizontal Poster 202,500 14 16,600 12,800 - Sherbrooke CMA Astral Out-of-Home Vertical Poster 202,500 6 22,700 17,500 - Sherbrooke CMA OUTFRONT Media Horizontal Poster 202,500 50 19,900 15,300 - Sherbrooke CMA Pattison Outdoor Advertising Horizontal Poster 202,500 14 15,700 12,100 -

* Trios included in (static) Posters & Superboards inventory. Contact individual outdoor company for more information

11 COMMB Data Report - Winter 2016 C MMB Static Posters

A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Max Loop Market OOH Company Product 2016 Faces Daily Circ Daily Circ Length (sec)*

Sorel-Tracy CA OUTFRONT Media Horizontal Poster 47,500 12 13,200 13,200 - Sorel-Tracy CA Pattison Outdoor Advertising Horizontal Poster 47,500 2 500 500 - Thetford Mines CA OUTFRONT Media Horizontal Poster 27,300 14 8,700 8,700 - Trois Rivieres CMA Astral Out-of-Home Horizontal Poster 150,700 9 33,200 22,600 - Trois Rivieres CMA Astral Out-of-Home Vertical Poster 150,700 7 36,600 24,900 - Trois Rivieres CMA OUTFRONT Media Horizontal Poster 150,700 67 17,100 11,600 - Trois Rivieres CMA Pattison Outdoor Advertising Horizontal Poster 150,700 22 18,900 12,900 - Trois-Pistoles CSD OUTFRONT Media Horizontal Poster 3,300 6 4,400 4,400 - Val d'Or CA OUTFRONT Media Horizontal Poster 32,800 9 6,100 4,500 - Val-Brillant CSD OUTFRONT Media Horizontal Poster 900 2 4,000 4,000 - Vallée-Junction CSD OUTFRONT Media Horizontal Poster 1,900 5 2,800 2,800 - Victoriaville CA OUTFRONT Media Horizontal Poster 46,000 4 10,100 10,100 - Ontario Arnprior CSD OUTFRONT Media Horizontal Poster 8,500 4 5,000 5,000 - Arnprior CSD Pattison Outdoor Advertising Horizontal Poster 8,500 4 7,800 7,800 - Aylmer CSD Pattison Outdoor Advertising Horizontal Poster 6,800 2 8,100 8,100 - Barrie CMA OUTFRONT Media Horizontal Poster 192,800 91 15,500 9,400 10 Barrie CMA Pattison Outdoor Advertising Horizontal Poster 192,800 111 10,200 6,200 - Beckwith CSD OUTFRONT Media Horizontal Poster 6,600 6 12,200 12,200 - Beckwith CSD Pattison Outdoor Advertising Horizontal Poster 6,600 2 8,700 8,700 - Belleville CA OUTFRONT Media Horizontal Poster 91,900 16 13,800 13,800 - Belleville CA Pattison Outdoor Advertising Horizontal Poster 91,900 14 13,700 13,700 - Blue Mountains CSD OUTFRONT Media Horizontal Poster 6,400 2 3,100 3,100 - Blue Mountains CSD Pattison Outdoor Advertising Horizontal Poster 6,400 2 6,100 6,100 - Bluewater CSD Pattison Outdoor Advertising Horizontal Poster 6,500 2 2,400 2,400 - Brantford CMA OUTFRONT Media Horizontal Poster 137,200 2 9,100 6,800 - Brantford CMA Pattison Outdoor Advertising Horizontal Poster 137,200 82 11,500 8,600 - Brock CSD OUTFRONT Media Horizontal Poster 11,500 6 5,300 5,300 - Brockton CSD OUTFRONT Media Horizontal Poster 8,700 4 2,700 2,700 - Brockville CA OUTFRONT Media Horizontal Poster 40,000 7 7,000 7,000 - Carleton Place CSD Pattison Outdoor Advertising Horizontal Poster 9,500 10 7,400 7,400 10 Central Huron CSD Pattison Outdoor Advertising Horizontal Poster 6,900 2 8,700 8,700 - Chatham-Kent CA OUTFRONT Media Horizontal Poster 99,900 14 5,200 5,200 - Chatham-Kent CA Pattison Outdoor Advertising Horizontal Poster 99,900 32 8,600 8,600 - Clearview CSD OUTFRONT Media Horizontal Poster 13,900 62 6,400 6,400 - Clearview CSD Pattison Outdoor Advertising Horizontal Poster 13,900 12 6,900 6,900 -

* Trios included in (static) Posters & Superboards inventory. Contact individual outdoor company for more information

12 COMMB Data Report - Winter 2016 C MMB Static Posters

A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Max Loop Market OOH Company Product 2016 Faces Daily Circ Daily Circ Length (sec)*

Collingwood CA OUTFRONT Media Horizontal Poster 20,400 9 4,300 4,300 - Collingwood CA Pattison Outdoor Advertising Horizontal Poster 20,400 8 10,500 10,500 - Cornwall CA Pattison Outdoor Advertising Horizontal Poster 59,100 30 8,800 8,800 - Essa CSD OUTFRONT Media Horizontal Poster 19,000 2 8,100 8,100 - Essa CSD Pattison Outdoor Advertising Horizontal Poster 19,000 6 3,000 3,000 - Essex CSD OUTFRONT Media Horizontal Poster 20,300 5 9,100 9,100 - Gananoque CSD OUTFRONT Media Horizontal Poster 5,200 2 5,800 5,800 - Goderich CSD Pattison Outdoor Advertising Horizontal Poster 6,800 7 6,500 6,500 - Greater Napanee CSD OUTFRONT Media Horizontal Poster 16,000 2 11,000 11,000 - Greater Sudbury / Grand Sud CMA Outdoor Exposure Horizontal Poster 161,400 63 12,300 9,500 - North Bay CA 64,800 16 8,900 6,900 - West Nipissing / Nipissing Ouest CSD 14,400 2 8,800 6,800 - Sables-Spanish Rivers CSD 2,900 6 4,700 3,600 - Markstay-Warren CSD 2,100 8 3,000 2,300 - Baldwin CSD 500 2 5,100 4,000 - Greater Sudbury CMA / North Bay CA / North Shore & District 246,000 97 10,300 7,900 - Greater Sudbury CMA Pattison Outdoor Advertising Horizontal Poster 161,400 17 13,600 10,500 - Grey Highlands CSD OUTFRONT Media Horizontal Poster 9,600 2 3,200 3,200 - Grey Highlands CSD Pattison Outdoor Advertising Horizontal Poster 9,600 4 3,200 3,200 - Guelph CMA Pattison Outdoor Advertising Horizontal Poster 143,800 13 9,900 9,900 - Haldimand County CSD Pattison Outdoor Advertising Horizontal Poster 43,400 9 9,500 9,500 - Hamilton CMA OUTFRONT Media Horizontal Poster 732,000 244 19,800 13,500 - Hamilton CMA Pattison Outdoor Advertising Horizontal Poster 732,000 342 18,200 12,400 10 Hamilton CMA Pattison Outdoor Advertising Vertical Poster 732,000 20 23,900 16,300 10 Hanover CSD OUTFRONT Media Horizontal Poster 7,500 4 2,700 2,700 - Hanover CSD Pattison Outdoor Advertising Horizontal Poster 7,500 5 2,800 2,800 - Ingersoll CA Pattison Outdoor Advertising Horizontal Poster 12,300 9 5,500 5,500 - Kawartha Lakes CA OUTFRONT Media Horizontal Poster 74,500 6 9,000 9,000 - Kawartha Lakes CA Pattison Outdoor Advertising Horizontal Poster 74,500 16 6,000 6,000 - Kincardine CSD OUTFRONT Media Horizontal Poster 10,700 2 2,100 2,100 - Kincardine CSD Pattison Outdoor Advertising Horizontal Poster 10,700 3 1,700 1,700 - Kingston CMA OUTFRONT Media Horizontal Poster 162,100 57 18,600 15,100 - Kingston CMA Pattison Outdoor Advertising Horizontal Poster 162,100 60 15,700 12,700 10 Kitchener - Cambridge - Waterloo CMA OUTFRONT Media Horizontal Poster 487,000 43 18,600 14,000 - Kitchener - Cambridge - Waterloo CMA Pattison Outdoor Advertising Horizontal Poster 487,000 165 15,400 11,500 10 Leamington CA OUTFRONT Media Horizontal Poster 49,700 2 5,700 5,700 - Leamington CA Pattison Outdoor Advertising Horizontal Poster 49,700 4 2,200 2,200 -

* Trios included in (static) Posters & Superboards inventory. Contact individual outdoor company for more information

13 COMMB Data Report - Winter 2016 C MMB Static Posters

A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Max Loop Market OOH Company Product 2016 Faces Daily Circ Daily Circ Length (sec)*

London CMA OUTFRONT Media Horizontal Poster 481,400 80 23,400 17,100 10 London CMA Pattison Outdoor Advertising Horizontal Poster 481,400 339 15,900 11,600 10 London CMA Pattison Outdoor Advertising Vertical Poster 481,400 11 17,500 12,800 - Lucan Biddulph CSD Pattison Outdoor Advertising Horizontal Poster 4,400 2 4,800 4,800 - Meaford CSD OUTFRONT Media Horizontal Poster 11,100 6 3,200 3,200 - Meaford CSD Pattison Outdoor Advertising Horizontal Poster 11,100 6 2,800 2,800 - Melancthon CSD Pattison Outdoor Advertising Horizontal Poster 2,900 2 3,200 3,200 - Midland CA OUTFRONT Media Horizontal Poster 36,400 9 8,500 8,500 - Midland CA Pattison Outdoor Advertising Horizontal Poster 36,400 2 7,100 7,100 - Mulmur CSD Pattison Outdoor Advertising Horizontal Poster 3,300 5 10,000 10,000 - Norfolk CA Pattison Outdoor Advertising Horizontal Poster 61,600 30 8,200 8,200 10 North Bay CA Pattison Outdoor Advertising Horizontal Poster 64,800 47 8,500 6,500 - North Perth CSD Pattison Outdoor Advertising Horizontal Poster 12,500 2 3,800 3,800 - Orillia CA OUTFRONT Media Horizontal Poster 41,600 15 17,000 10,400 - Orillia CA Pattison Outdoor Advertising Horizontal Poster 41,600 16 9,800 6,000 - Oro-Medonte CSD OUTFRONT Media Horizontal Poster 19,900 2 29,000 29,000 - Oro-Medonte CSD Pattison Outdoor Advertising Horizontal Poster 19,900 19 28,300 28,300 - Oshawa CMA OUTFRONT Media Horizontal Poster 369,300 42 18,000 11,000 - Oshawa CMA Pattison Outdoor Advertising Horizontal Poster 369,300 51 15,700 9,600 - Ottawa-Gatineau CMA (Ontario) Astral Out-of-Home Horizontal Poster 951,700 73 20,700 17,600 12 Ottawa-Gatineau CMA (Ontario) Astral Out-of-Home Vertical Poster 951,700 5 19,100 16,200 - Ottawa-Gatineau CMA (Ontario) OUTFRONT Media Horizontal Poster 951,700 235 18,100 15,400 10 Ottawa-Gatineau CMA (Ontario) Pattison Outdoor Advertising Horizontal Poster 951,700 319 15,000 12,700 10 Ottawa-Gatineau CMA (Ontario) Pattison Outdoor Advertising Vertical Poster 951,700 4 13,200 11,200 - Owen Sound CA OUTFRONT Media Horizontal Poster 32,000 17 9,500 9,500 - Owen Sound CA Pattison Outdoor Advertising Horizontal Poster 32,000 53 7,900 7,900 - Parry Sound CSD OUTFRONT Media Horizontal Poster 6,100 4 6,200 6,200 - Pembroke CA Pattison Outdoor Advertising Horizontal Poster 24,500 17 5,200 5,200 - Perth CSD OUTFRONT Media Horizontal Poster 5,500 10 6,600 6,600 - Perth CSD Pattison Outdoor Advertising Horizontal Poster 5,500 10 5,500 5,500 - Perth CSD Pattison Outdoor Advertising Vertical Poster 5,500 2 4,900 4,900 - Petawawa CA Pattison Outdoor Advertising Horizontal Poster 16,300 17 5,000 5,000 - Peterborough CMA OUTFRONT Media Horizontal Poster 119,100 28 8,600 5,900 - Peterborough CMA Pattison Outdoor Advertising Horizontal Poster 119,100 59 9,700 6,700 10 Port Hope CA Pattison Outdoor Advertising Horizontal Poster 16,800 2 6,000 6,000 - Prince Edward CSD OUTFRONT Media Horizontal Poster 25,300 3 8,700 8,700 - Renfrew CSD Pattison Outdoor Advertising Horizontal Poster 8,200 9 4,000 4,000 -

* Trios included in (static) Posters & Superboards inventory. Contact individual outdoor company for more information

14 COMMB Data Report - Winter 2016 C MMB Static Posters

A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Max Loop Market OOH Company Product 2016 Faces Daily Circ Daily Circ Length (sec)*

Sarnia CA OUTFRONT Media Horizontal Poster 88,300 6 11,800 11,800 - Sarnia CA Pattison Outdoor Advertising Horizontal Poster 88,300 36 6,600 6,600 - Saugeen Shores CSD OUTFRONT Media Horizontal Poster 12,400 4 4,600 4,600 - Saugeen Shores CSD Pattison Outdoor Advertising Horizontal Poster 12,400 14 4,800 4,800 - Sault Ste. Marie CA Superior 7 Advertising Horizontal Poster 78,800 69 11,600 11,600 - Severn CSD Pattison Outdoor Advertising Horizontal Poster 13,000 4 17,700 17,700 - Shelburne CSD Pattison Outdoor Advertising Vertical Poster 5,800 2 13,600 13,600 - Smiths Falls CSD OUTFRONT Media Horizontal Poster 8,400 6 3,300 3,300 - Smiths Falls CSD Pattison Outdoor Advertising Horizontal Poster 8,400 6 4,400 4,400 - South Bruce Peninsula CSD OUTFRONT Media Horizontal Poster 8,500 2 1,800 1,800 - South Huron CSD Pattison Outdoor Advertising Horizontal Poster 9,000 2 700 700 - Southgate CSD Pattison Outdoor Advertising Horizontal Poster 6,900 2 3,200 3,200 - Southwest Middlesex CSD Pattison Outdoor Advertising Horizontal Poster 6,100 2 500 500 - St. Catharines-Niagara CMA OUTFRONT Media Horizontal Poster 394,800 80 11,900 9,700 10 St. Catharines-Niagara CMA Pattison Outdoor Advertising Horizontal Poster 394,800 273 10,500 8,500 10 St. Catharines-Niagara CMA Pattison Outdoor Advertising Vertical Poster 394,800 9 11,900 9,600 - Stratford CA Pattison Outdoor Advertising Horizontal Poster 31,300 15 7,800 7,800 - Thunder Bay CMA OUTFRONT Media Horizontal Poster 122,100 30 12,000 9,900 - Thunder Bay CMA Pattison Outdoor Advertising Horizontal Poster 122,100 65 13,400 11,200 - Thunder Bay CMA Pattison Outdoor Advertising Vertical Poster 122,100 6 26,000 21,600 - Tillsonburg CA Pattison Outdoor Advertising Horizontal Poster 15,900 9 6,800 6,800 - Timmins CA Woodgreen Advertising Horizontal Poster 42,700 35 9,900 9,900 - Temiskaming Shores CA 13,900 6 2,700 2,700 - Kirkland Lake CSD 8,200 5 4,800 4,800 - Kapuskasing CSD 8,000 4 1,700 1,700 - Cochrane CSD 5,300 2 1,300 1,300 - Iroquois Falls CSD 4,700 4 4,600 4,600 - Smooth Rock Falls CSD 1,400 2 1,600 1,600 - Timmins CA & District 84,100 58 7,200 7,200 - Toronto CMA Astral Out-of-Home Horizontal Poster 5,829,400 370 30,900 28,400 12 Toronto CMA Astral Out-of-Home Vertical Poster 5,829,400 231 21,800 20,100 12 Toronto CMA OUTFRONT Media Horizontal Poster 5,829,400 1,738 26,700 24,600 10 Toronto CMA Pattison Outdoor Advertising Horizontal Poster 5,829,400 1,537 24,800 22,800 10 Toronto CMA Pattison Outdoor Advertising Vertical Poster 5,829,400 228 19,900 18,300 10 Toronto CMA RCC Media Horizontal Poster 5,829,400 92 47,100 43,300 10 Wasaga Beach CSD OUTFRONT Media Horizontal Poster 19,000 4 2,100 2,100 - Wasaga Beach CSD Pattison Outdoor Advertising Horizontal Poster 19,000 4 5,500 5,500 - Wellington North CSD Pattison Outdoor Advertising Horizontal Poster 11,700 2 3,000 3,000 - West Grey CSD OUTFRONT Media Horizontal Poster 12,000 2 2,500 2,500 - Windsor CMA OUTFRONT Media Horizontal Poster 319,200 221 18,600 14,300 - Windsor CMA Pattison Outdoor Advertising Horizontal Poster 319,200 172 16,400 12,700 - Woodstock CA Pattison Outdoor Advertising Horizontal Poster 38,500 13 6,900 6,900 -

* Trios included in (static) Posters & Superboards inventory. Contact individual outdoor company for more information 15 COMMB Data Report - Winter 2016 C MMB Static Posters

A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Max Loop Market OOH Company Product 2016 Faces Daily Circ Daily Circ Length (sec)*

Manitoba Brandon CA Pattison Outdoor Advertising Horizontal Poster 54,300 28 9,200 9,200 - Brandon CA Pattison Outdoor Advertising Vertical Poster 54,300 4 8,100 8,100 - Dauphin CSD Pattison Outdoor Advertising Horizontal Poster 7,800 11 3,600 3,600 - Flin Flon CSD Pattison Outdoor Advertising Horizontal Poster 5,200 8 4,800 4,800 - Minnedosa CSD Pattison Outdoor Advertising Horizontal Poster 2,500 5 5,000 5,000 - Neepawa CSD Pattison Outdoor Advertising Horizontal Poster 3,500 5 3,600 3,600 - Portage la Prairie CA Pattison Outdoor Advertising Horizontal Poster 12,200 5 3,700 3,700 - Portage la Prairie CA Pattison Outdoor Advertising Vertical Poster 12,200 1 4,500 4,500 - Selkirk CSD Pattison Outdoor Advertising Horizontal Poster 9,800 8 9,400 9,400 - Selkirk CSD Pattison Outdoor Advertising Vertical Poster 9,800 2 8,200 8,200 - St. Andrews CSD Pattison Outdoor Advertising Horizontal Poster 12,500 1 2,800 2,800 - Stanley CSD Pattison Outdoor Advertising Horizontal Poster 8,700 3 2,300 2,300 - Swan River CSD Pattison Outdoor Advertising Horizontal Poster 3,700 6 900 900 - The Pas CSD Pattison Outdoor Advertising Horizontal Poster 5,200 9 2,600 2,600 - Winkler CSD Pattison Outdoor Advertising Horizontal Poster 11,000 6 1,800 1,800 - Winnipeg CMA OUTFRONT Media Horizontal Poster 747,800 219 27,600 24,000 - Winnipeg CMA Pattison Outdoor Advertising Horizontal Poster 747,800 267 18,400 16,000 - Winnipeg CMA Pattison Outdoor Advertising Vertical Poster 747,800 83 23,600 20,500 - Saskatchewan Estevan CA Pattison Outdoor Advertising Horizontal Poster 13,700 62 1,300 1,300 - McTaggart CSD Pattison Outdoor Advertising Horizontal Poster 100 1 1,300 1,300 - Melfort CSD Pattison Outdoor Advertising Horizontal Poster 5,500 2 600 600 - Moose Jaw CA OUTFRONT Media Horizontal Poster 34,700 17 10,300 10,300 - Moose Jaw CA Pattison Outdoor Advertising Horizontal Poster 34,700 15 7,900 7,900 - North Battleford CA OUTFRONT Media Horizontal Poster 19,400 10 5,200 5,200 - North Battleford CA Pattison Outdoor Advertising Horizontal Poster 19,400 16 8,000 8,000 - Prince Albert CA Pattison Outdoor Advertising Horizontal Poster 44,000 19 6,000 6,000 - Regina CMA OUTFRONT Media Horizontal Poster 225,400 103 21,100 16,800 10 Regina CMA Pattison Outdoor Advertising Horizontal Poster 225,400 141 17,500 14,000 - Regina CMA Pattison Outdoor Advertising Vertical Poster 225,400 15 17,400 13,900 - Saskatoon CMA OUTFRONT Media Horizontal Poster 282,600 117 23,100 19,600 10 Saskatoon CMA OUTFRONT Media Square Poster 282,600 7 39,400 33,500 - Saskatoon CMA Pattison Outdoor Advertising Horizontal Poster 282,600 170 18,900 16,100 - Saskatoon CMA Pattison Outdoor Advertising Vertical Poster 282,600 18 22,500 19,100 - Swift Current CA Pattison Outdoor Advertising Horizontal Poster 17,200 2 500 500 - Weyburn CSD Pattison Outdoor Advertising Horizontal Poster 11,200 32 1,300 1,300 - Yorkton CA OUTFRONT Media Horizontal Poster 18,800 6 4,600 4,600 - Yorkton CA Pattison Outdoor Advertising Horizontal Poster 18,800 42 4,600 4,600 -

* Trios included in (static) Posters & Superboards inventory. Contact individual outdoor company for more information 16 COMMB Data Report - Winter 2016 C MMB Static Posters

A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Max Loop Market OOH Company Product 2016 Faces Daily Circ Daily Circ Length (sec)*

Alberta Barrhead CSD Pattison Outdoor Advertising Horizontal Poster 4,500 4 4,400 4,400 - Beaverlodge CSD Pattison Outdoor Advertising Horizontal Poster 2,600 4 3,000 3,000 - Bonnyville CSD Pattison Outdoor Advertising Horizontal Poster 7,100 4 5,600 5,600 - Bowden CSD Pattison Outdoor Advertising Horizontal Poster 1,400 12 23,000 23,000 - Boyle CSD Pattison Outdoor Advertising Horizontal Poster 1,000 10 2,900 2,900 - Brooks CA Pattison Outdoor Advertising Horizontal Poster 24,500 4 3,000 3,000 - Calgary CMA OUTFRONT Media Horizontal Poster 1,373,700 304 24,900 23,200 10 Calgary CMA Pattison Outdoor Advertising Horizontal Poster 1,373,700 582 19,200 17,900 10 Calgary CMA Pattison Outdoor Advertising Vertical Poster 1,373,700 45 21,200 19,700 10 Camrose CA Pattison Outdoor Advertising Horizontal Poster 18,900 2 10,200 10,200 - Claresholm CSD Pattison Outdoor Advertising Horizontal Poster 3,900 4 8,000 8,000 - Cold Lake CA Pattison Outdoor Advertising Horizontal Poster 16,100 3 6,500 6,500 - Crowsnest Pass CSD Pattison Outdoor Advertising Horizontal Poster 5,900 4 500 500 - Drayton Valley CSD Pattison Outdoor Advertising Horizontal Poster 7,600 11 2,400 2,400 - Edmonton CMA OUTFRONT Media Horizontal Poster 1,299,700 344 22,800 18,000 10 Edmonton CMA Pattison Outdoor Advertising Horizontal Poster 1,299,700 718 18,600 14,700 - Edmonton CMA Pattison Outdoor Advertising Vertical Poster 1,299,700 73 20,700 16,300 - Edson CSD Pattison Outdoor Advertising Horizontal Poster 8,900 3 16,100 16,100 - Fort MacLeod CSD Pattison Outdoor Advertising Horizontal Poster 3,200 12 500 500 - Fort McMurray (Wood Buffalo CA) Pattison Outdoor Advertising Horizontal Poster 84,400 19 3,900 3,900 - Grande Prairie CA Pattison Outdoor Advertising Horizontal Poster 63,500 51 10,500 7,900 - Hanna CSD Pattison Outdoor Advertising Horizontal Poster 2,400 4 1,300 1,300 - High Prairie CSD Pattison Outdoor Advertising Horizontal Poster 2,600 2 3,300 3,300 - High River CA Pattison Outdoor Advertising Horizontal Poster 15,500 4 4,000 4,000 - Hinton CSD Pattison Outdoor Advertising Horizontal Poster 10,200 13 4,400 4,400 - Innisfail CSD Pattison Outdoor Advertising Horizontal Poster 9,000 3 20,400 20,400 - Killam CSD Pattison Outdoor Advertising Horizontal Poster 1,000 2 2,100 2,100 - Lacombe CA Pattison Outdoor Advertising Horizontal Poster 12,800 8 18,500 18,500 - Lamont CSD Pattison Outdoor Advertising Horizontal Poster 1,900 2 1,200 1,200 - Lethbridge CA Pattison Outdoor Advertising Horizontal Poster 114,100 67 10,700 7,500 -

* Trios included in (static) Posters & Superboards inventory. Contact individual outdoor company for more information

17 COMMB Data Report - Winter 2016 C MMB Static Posters

A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Max Loop Market OOH Company Product 2016 Faces Daily Circ Daily Circ Length (sec)*

Lloydminster CA Pattison Outdoor Advertising Horizontal Poster 33,300 26 4,300 4,300 - Mayerthorpe CSD Pattison Outdoor Advertising Horizontal Poster 1,400 8 5,700 5,700 - Medicine Hat Ca Canadian Digital Network Horizontal Poster 77,600 2 11,400 9,200 - Medicine Hat CA Pattison Outdoor Advertising Horizontal Poster 77,600 54 6,100 4,900 - Milk River CSD Pattison Outdoor Advertising Horizontal Poster 900 4 1,300 1,300 - Millet CSD Pattison Outdoor Advertising Horizontal Poster 2,300 4 4,600 4,600 - Peace River CSD Pattison Outdoor Advertising Horizontal Poster 7,800 10 4,400 4,400 - Ponoka County CSD Pattison Outdoor Advertising Horizontal Poster 9,300 8 2,200 2,200 - Red Deer CA Pattison Outdoor Advertising Horizontal Poster 100,600 23 8,600 5,300 - St. Paul CSD Pattison Outdoor Advertising Horizontal Poster 6,000 2 2,300 2,300 - Strathmore CA Pattison Outdoor Advertising Horizontal Poster 13,300 12 7,200 7,200 - Taber CSD Pattison Outdoor Advertising Horizontal Poster 8,700 4 3,900 3,900 - Three Hills CSD Pattison Outdoor Advertising Horizontal Poster 3,100 4 2,000 2,000 - Tofield CSD Pattison Outdoor Advertising Horizontal Poster 2,500 2 800 800 - Trochu CSD Pattison Outdoor Advertising Horizontal Poster 1,100 2 1,200 1,200 - Two Hills CSD Pattison Outdoor Advertising Horizontal Poster 1,500 2 500 500 - Valleyview CSD Pattison Outdoor Advertising Horizontal Poster 1,900 6 4,600 4,600 - Vegreville CSD Pattison Outdoor Advertising Horizontal Poster 6,100 4 3,000 3,000 - Vermilion CSD Pattison Outdoor Advertising Horizontal Poster 4,100 2 800 800 - Vilna CSD Pattison Outdoor Advertising Horizontal Poster 300 2 1,700 1,700 - Vulcan CSD Pattison Outdoor Advertising Horizontal Poster 1,800 2 1,200 1,200 - Wainwright CSD Pattison Outdoor Advertising Horizontal Poster 6,100 4 3,800 3,800 - Westlock CSD Pattison Outdoor Advertising Horizontal Poster 4,800 6 3,300 3,300 - Wetaskiwin CA Pattison Outdoor Advertising Horizontal Poster 13,800 6 6,600 6,600 - Whitecourt CSD Pattison Outdoor Advertising Horizontal Poster 9,700 10 7,400 7,400 -

* Trios included in (static) Posters & Superboards inventory. Contact individual outdoor company for more information

18 COMMB Data Report - Winter 2016 C MMB Static Posters

A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Max Loop Market OOH Company Product 2016 Faces Daily Circ Daily Circ Length (sec)*

British Columbia Abbotsford - Mission CMA Pattison Outdoor Advertising Horizontal Poster 174,500 43 33,600 33,600 - Abbotsford - Mission CMA Pattison Outdoor Advertising Vertical Poster 174,500 4 20,000 20,000 - Cache Creek CSD Pattison Outdoor Advertising Horizontal Poster 1,100 4 3,600 3,600 - Chilliwack CA Pattison Outdoor Advertising Horizontal Poster 95,600 25 12,200 12,200 - Columbia Lake 3 CSD Pattison Outdoor Advertising Horizontal Poster 100 4 4,400 4,400 - Cranbrook CA Pattison Outdoor Advertising Horizontal Poster 24,900 16 3,000 3,000 - Dawson Creek CA Pattison Outdoor Advertising Horizontal Poster 12,300 2 2,300 2,300 - Duncan CA Pattison Outdoor Advertising Horizontal Poster 42,800 15 22,000 22,000 - East Kootenay F CSD Pattison Outdoor Advertising Horizontal Poster 2,500 4 2,400 2,400 - Enderby CSD Pattison Outdoor Advertising Horizontal Poster 2,900 16 5,500 5,500 - Fraser Valley D CSD Pattison Outdoor Advertising Horizontal Poster 1,400 2 8,300 8,300 - Golden CSD Pattison Outdoor Advertising Horizontal Poster 3,400 6 3,800 3,800 - Hope CSD Pattison Outdoor Advertising Horizontal Poster 6,000 2 1,400 1,400 - Kamloops CA Pattison Outdoor Advertising Horizontal Poster 98,100 62 8,000 6,200 - Kelowna CMA Pattison Outdoor Advertising Horizontal Poster 187,700 102 21,000 16,200 - Lytton CSD Pattison Outdoor Advertising Horizontal Poster 200 2 1,500 1,500 - Nanaimo CA Pattison Outdoor Advertising Horizontal Poster 98,200 12 16,300 16,300 - Northern Rockies CSD Pattison Outdoor Advertising Horizontal Poster 5,000 4 600 600 - Okanagan-Similkameen G CSD Pattison Outdoor Advertising Horizontal Poster 2,200 3 1,400 1,400 - Okanagan-Similkameen H CSD Pattison Outdoor Advertising Horizontal Poster 1,500 4 1,400 1,400 - Oliver CSD Pattison Outdoor Advertising Horizontal Poster 4,500 36 3,200 3,200 - Osoyoos CSD Pattison Outdoor Advertising Horizontal Poster 4,500 4 800 800 - Penticton CA Pattison Outdoor Advertising Horizontal Poster 39,900 96 6,300 6,300 - Prince George CA Pattison Outdoor Advertising Horizontal Poster 83,900 33 3,600 3,100 10 Radium Hot Springs CSD Pattison Outdoor Advertising Horizontal Poster 800 10 3,300 3,300 - Revelstoke CSD Pattison Outdoor Advertising Horizontal Poster 6,700 3 2,900 2,900 - Salmon Arm CA Pattison Outdoor Advertising Horizontal Poster 17,100 6 8,700 8,700 - Sechelt CSD Pattison Outdoor Advertising Horizontal Poster 9,100 8 6,900 6,900 - Sicamous CSD Pattison Outdoor Advertising Horizontal Poster 2,300 4 3,500 3,500 - Squamish CA Pattison Outdoor Advertising Horizontal Poster 18,400 5 7,100 7,100 10 Valemount CSD Pattison Outdoor Advertising Horizontal Poster 1,000 2 1,100 1,100 - Vancouver CMA OUTFRONT Media Horizontal Poster 2,416,700 258 38,700 35,300 10 Vancouver CMA Pattison Outdoor Advertising Horizontal Poster 2,416,700 937 28,000 25,500 10 Vancouver CMA Pattison Outdoor Advertising Vertical Poster 2,416,700 75 28,400 25,800 10 Vernon CA Pattison Outdoor Advertising Horizontal Poster 58,500 41 4,400 4,400 - Victoria CMA Pattison Outdoor Advertising Horizontal Poster 350,800 17 27,600 22,100 - Williams Lake CA Pattison Outdoor Advertising Horizontal Poster 17,400 11 3,700 3,700 -

* Trios included in (static) Posters & Superboards inventory. Contact individual outdoor company for more information

19 COMMB Data Report - Winter 2016 C MMB Digital Superboards A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Max Loop Market OOH Company Product 2016 Faces Daily Circ Daily Circ Length (sec)

Quebec Montreal CMA Astral Out-of-Home Digital Series 10 3,864,000 2 89,900 82,700 60 Montreal CMA Astral Out-of-Home Digital Series 14 3,864,000 17 84,300 77,500 60 Montreal CMA Astral Out-of-Home Digital Video Display 3,864,000 2 36,200 33,300 180 Montreal CMA Dynamic Outdoor Digital Series 10 3,864,000 2 34,000 31,300 60 Montreal CMA Dynamic Outdoor Digital Series 14 3,864,000 6 90,900 83,600 60 Montreal CMA OUTFRONT Media Digital Series 14 3,864,000 7 73,300 67,500 60 Montreal CMA Pattison Outdoor Advertising Digital Series 14 3,864,000 4 77,600 71,400 60 Quebec CMA Pattison Outdoor Advertising Digital Series 14 768,900 1 39,500 30,400 60

Ontario Ottawa-Gatineau CMA (Ontario) Pattison Outdoor Advertising Digital Series 10 951,700 2 12,800 10,900 84 Toronto CMA Astral Out-of-Home Digital Series 10 5,829,400 13 30,500 28,100 60 Toronto CMA Astral Out-of-Home Digital Series 14 5,829,400 14 119,100 109,600 60 Toronto CMA Astral Out-of-Home Digital Vertical Spectacular 5,829,400 3 119,800 110,300 60 Toronto CMA Dynamic Outdoor Digital Series 10 5,829,400 7 23,900 22,000 60 Toronto CMA Dynamic Outdoor Digital Series 14 5,829,400 2 116,100 106,800 60 Toronto CMA OUTFRONT Media Digital Series 14 5,829,400 1 35,900 33,100 60 Toronto CMA Pattison Outdoor Advertising Digital Series 10 5,829,400 1 21,800 20,100 84 Toronto CMA Pattison Outdoor Advertising Digital Series 14 5,829,400 6 165,600 152,300 60 Toronto CMA Pattison Outdoor Advertising Digital Video Display 5,829,400 3 55,600 51,100 48 Windsor CMA Pattison Outdoor Advertising Digital Series 10 319,200 1 17,800 13,700 84

Manitoba Winnipeg CMA OUTFRONT Media Digital Series 14 747,800 1 47,000 40,900 60 Winnipeg CMA Pattison Outdoor Advertising Digital Series 14 747,800 6 36,700 32,000 60 Winnipeg CMA Pattison Outdoor Advertising Digital Spectacular 747,800 1 45,700 39,800 60 Winnipeg CMA Pattison Outdoor Advertising Digital Video Display 747,800 1 8,800 7,700 60

Saskatchewan Moose Jaw CA Canadian Digital Network Digital Series 12 34,700 2 6,300 6,300 60 Regina CMA Canadian Digital Network Digital Series 12 225,400 4 25,600 20,400 60 Regina CMA Pattison Outdoor Advertising Digital Series 14 225,400 3 20,400 16,300 60 Saskatoon CMA Canadian Digital Network Digital Series 12 282,600 1 19,500 16,600 60 Saskatoon CMA OUTFRONT Media Digital Spectacular 282,600 1 39,300 33,400 60 Saskatoon CMA Pattison Outdoor Advertising Digital Series 14 282,600 1 26,700 22,700 60

20 COMMB Data Report - Winter 2016 C MMB Digital Superboards A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Max Loop Market OOH Company Product 2016 Faces Daily Circ Daily Circ Length (sec)

Alberta Bowden CSD Pattison Outdoor Advertising Digital Series 14 1,400 1 11,000 11,000 60 Calgary CMA Astral Out-of-Home Digital Series 12 1,373,700 3 26,800 24,900 48 Calgary CMA Pattison Outdoor Advertising Digital Series 14 1,373,700 3 26,900 25,000 60 Calgary CMA Pattison Outdoor Advertising Digital Spectacular 1,373,700 4 53,700 50,000 60 Edmonton CMA Astral Out-of-Home Digital Series 10 1,299,700 6 26,300 20,800 60 Edmonton CMA Astral Out-of-Home Digital Series 12 1,299,700 12 38,300 30,300 48 Edmonton CMA Astral Out-of-Home Digital Series 14 1,299,700 1 34,200 27,000 60 Edmonton CMA Pattison Outdoor Advertising Digital Series 14 1,299,700 7 34,600 27,300 60 Edmonton CMA Pattison Outdoor Advertising Digital Spectacular 1,299,700 4 36,100 28,500 60 Lethbridge CA Pattison Outdoor Advertising Digital Vertical Spectacular 114,100 1 21,600 15,100 66 Medicine Hat CA Canadian Digital Network Digital Series 14 77,600 1 7,700 6,100 60

British Columbia Abbotsford - Mission CMA Pattison Outdoor Advertising Digital Series 14 174,500 2 39,200 39,200 60 Saanich CA Pattison Outdoor Advertising Digital Series 10 350,800 1 28,600 22,900 84 Squamish CA Astral Out-of-Home Digital Series 10 18,400 2 8,000 8,000 60 Vancouver CMA Astral Out-of-Home Digital Series 10 2,416,700 8 50,100 45,600 60 Vancouver CMA Dynamic Outdoor Digital Series 10 2,416,700 2 57,100 51,900 60 Vancouver CMA Dynamic Outdoor Digital Series 14 2,416,700 5 60,000 54,600 60 Vancouver CMA Pattison Outdoor Advertising Digital Series 10 2,416,700 4 31,800 29,000 84 Vancouver CMA Pattison Outdoor Advertising Digital Series 14 2,416,700 3 49,900 45,400 60 Vancouver CMA Pattison Outdoor Advertising Digital Vertical Spectacular 2,416,700 1 25,000 22,800 66

# of Faces for a digital product represents # of screens, not # of individual ads

21 COMMB Data Report - Winter 2016 C MMB Static Superboards

A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Max Loop Market OOH Company Product 2016 Faces Daily Circ Daily Circ Length (sec)*

Atlantic Cumberland, Subd. C CSD Pattison Outdoor Advertising Spectacular 5,200 1 7,200 7,200 - Halifax CMA OUTFRONT Media Spectacular 386,600 1 20,200 16,400 - Halifax CMA Pattison Outdoor Advertising Series 14 386,600 4 36,900 29,900 - Halifax CMA Pattison Outdoor Advertising Spectacular 386,600 2 36,900 29,900 - Moncton CMA Pattison Outdoor Advertising Series 10 139,300 4 5,200 3,700 - Saint John CMA Pattison Outdoor Advertising Spectacular 120,800 2 16,900 14,300 - St. John's CMA E.C. Boone Ltd. Series 10 198,800 6 8,000 6,300 - Quebec Ange-Gardien CSD OUTFRONT Media Series 14 2,500 1 18,300 18,300 - Ange-Gardien CSD Pattison Outdoor Advertising Series 10 2,500 1 14,500 14,500 - Lanoraie CSD Pattison Outdoor Advertising Series 14 4,400 1 13,000 13,000 - Montreal CMA Astral Out-of-Home Series 14 3,864,000 101 86,900 80,000 10 Montreal CMA Clear Channel Canada Spectacular 3,864,000 1 110,900 97,500 - Montreal CMA OUTFRONT Media Series 14 3,864,000 38 95,900 88,200 - Montreal CMA OUTFRONT Media Spectacular 3,864,000 7 129,700 119,300 - Montreal CMA Pattison Outdoor Advertising Series 14 3,864,000 29 88,900 81,800 - Montreal CMA Pattison Outdoor Advertising Spectacular 3,864,000 4 104,700 96,400 - Quebec CMA Astral Out-of-Home Series 14 768,900 6 52,400 40,400 - Quebec CMA OUTFRONT Media Series 10 768,900 7 36,500 28,100 - Quebec CMA Pattison Outdoor Advertising Series 14 768,900 7 32,800 25,300 - Riviere-Ouelle CSD Pattison Outdoor Advertising Series 10 900 1 6,100 6,100 - Saguenay CMA Pattison Outdoor Advertising Series 10 156,500 1 13,500 11,200 - Saint-Andre CSD Pattison Outdoor Advertising Series 10 600 1 6,000 6,000 - Sainte-Brigide-d'lberville CSD Pattison Outdoor Advertising Series 10 1,300 1 17,500 17,500 - Saint-Hyacinthe CA Pattison Outdoor Advertising Series 14 56,900 2 34,500 30,100 - Saint-Roch-des-Aulnaies CSD Pattison Outdoor Advertising Series 10 900 1 6,400 6,400 - Sherbrooke CMA OUTFRONT Media Series 10 202,500 1 18,400 14,200 - Temiscouata-sur-le-Lac CSD Astral Out-of-Home Series 14 4,900 1 3,200 3,200 - Waterloo CSD Astral Out-of-Home Series 14 4,000 2 12,600 12,600 -

* Trios included in (static) Posters & Superboards inventory. Contact individual outdoor company for more information

22 COMMB Data Report - Winter 2016 C MMB Static Superboards

A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Max Loop Market OOH Company Product 2016 Faces Daily Circ Daily Circ Length (sec)*

Ontario Barrie CMA OUTFRONT Media Spectacular 192,800 2 67,100 40,900 - Collingwood CA Pattison Outdoor Advertising Spectacular 20,400 2 9,200 9,200 - Hamilton CMA OUTFRONT Media Series 14 732,000 1 29,900 20,300 - Hamilton CMA OUTFRONT Media Spectacular 732,000 2 57,000 38,700 - Hamilton CMA Pattison Outdoor Advertising Series 10 732,000 4 24,400 16,600 - Hamilton CMA Pattison Outdoor Advertising Series 14 732,000 3 33,300 22,700 - London CMA Pattison Outdoor Advertising Series 10 481,400 5 21,300 15,500 - London CMA Pattison Outdoor Advertising Series 14 481,400 1 20,600 15,000 - London CMA Pattison Outdoor Advertising Spectacular 481,400 4 25,400 18,600 - London CMA RCC Media Bridge Spectacular 481,400 3 18,400 13,400 - Midland CA OUTFRONT Media Spectacular 36,400 1 9,200 9,200 - Oro-Medonte CSD OUTFRONT Media Spectacular 19,900 16 28,900 28,900 - Ottawa-Gatineau CMA (Ontario) Astral Out-of-Home Series 14 951,700 3 27,800 23,600 - Ottawa-Gatineau CMA (Ontario) OUTFRONT Media Series 10 951,700 1 27,000 23,000 - Sault Ste. Marie CA Superior 7 Advertising Spectacular 78,800 4 9,200 9,200 - Severn CSD OUTFRONT Media Spectacular 13,000 7 17,700 17,700 - St. Catharines-Niagara CMA Pattison Outdoor Advertising Series 10 394,800 12 13,900 11,200 10 St. Catharines-Niagara CMA Pattison Outdoor Advertising Series 14 394,800 3 11,100 9,000 - Toronto CMA Astral Out-of-Home Series 14 5,829,400 4 69,800 64,300 - Toronto CMA Clear Channel Canada Spectacular 5,829,400 20 100,900 86,800 - Toronto CMA OUTFRONT Media Series 10 5,829,400 4 31,100 28,600 - Toronto CMA OUTFRONT Media Series 14 5,829,400 71 33,800 31,100 - Toronto CMA OUTFRONT Media Spectacular 5,829,400 11 67,600 62,200 - Toronto CMA Pattison Outdoor Advertising Series 10 5,829,400 1 21,800 20,100 - Toronto CMA Pattison Outdoor Advertising Series 14 5,829,400 22 35,600 32,800 10 Toronto CMA Pattison Outdoor Advertising Spectacular 5,829,400 16 143,700 132,200 - Toronto CMA RCC Media Bridge Spectacular 5,829,400 8 17,500 16,100 - Toronto CMA RCC Media Spectacular 5,829,400 3 116,100 106,800 - Tyendinaga CSD Pattison Outdoor Advertising Series 14 4,100 1 20,700 20,700 - Windsor CMA OUTFRONT Media Spectacular 319,200 5 21,700 16,700 - Windsor CMA Pattison Outdoor Advertising Spectacular 319,200 2 24,200 18,600 - Manitoba Brandon CA Pattison Outdoor Advertising Series 14 54,300 1 4,600 4,600 - North Cypress CSD Pattison Outdoor Advertising Series 14 1,800 3 3,800 3,800 - Ste. Anne CSD Pattison Outdoor Advertising Series 14 4,900 1 4,200 4,200 - Winnipeg CMA OUTFRONT Media Series 10 747,800 20 37,700 32,800 - Winnipeg CMA OUTFRONT Media Spectacular 747,800 5 39,500 34,400 - Winnipeg CMA Pattison Outdoor Advertising Series 10 747,800 1 6,500 5,600 - Winnipeg CMA Pattison Outdoor Advertising Series 14 747,800 6 6,600 5,700 -

* Trios included in (static) Posters & Superboards inventory. Contact individual outdoor company for more information 23 COMMB Data Report - Winter 2016 C MMB Static Superboards

A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Max Loop Market OOH Company Product 2016 Faces Daily Circ Daily Circ Length (sec)*

Saskatchewan McTaggart CSD Pattison Outdoor Advertising Series 10 100 2 1,600 1,600 - North Portal CSD Pattison Outdoor Advertising Series 10 100 4 500 500 - Regina CMA OUTFRONT Media Series 10 225,400 4 29,900 23,900 - Regina CMA Pattison Outdoor Advertising Series 10 225,400 1 28,900 23,200 - Regina CMA Pattison Outdoor Advertising Series 14 225,400 3 28,200 22,600 - Saskatoon CMA OUTFRONT Media Series 10 282,600 2 29,000 24,600 - Saskatoon CMA OUTFRONT Media Spectacular 282,600 1 39,400 33,500 - Saskatoon CMA Pattison Outdoor Advertising Series 10 282,600 8 15,000 12,700 - Alberta Bowden CSD Pattison Outdoor Advertising Series 14 1,400 1 11,000 11,000 - Calgary CMA Pattison Outdoor Advertising Series 14 1,373,700 24 34,500 32,100 - Edmonton CMA Pattison Outdoor Advertising Series 10 1,299,700 7 29,800 23,500 - Edmonton CMA Pattison Outdoor Advertising Series 14 1,299,700 48 28,600 22,600 - High River CA Pattison Outdoor Advertising Series 14 15,500 4 5,700 5,700 - Innisfail CSD Pattison Outdoor Advertising Series 14 9,000 14 22,600 22,600 - Lacombe CA Pattison Outdoor Advertising Series 14 12,800 2 18,500 18,500 - Lethbridge CA Pattison Outdoor Advertising Series 10 114,100 6 12,100 8,500 - Lethbridge CA Pattison Outdoor Advertising Vertical Spectacular 114,100 6 25,900 18,100 - Mannville CSD Pattison Outdoor Advertising Series 10 800 2 5,300 5,300 - Medicine Hat CA Pattison Outdoor Advertising Bridge Spectacular 77,600 4 4,900 3,900 - Medicine Hat CA Pattison Outdoor Advertising Series 10 77,600 6 9,700 7,700 - Stavely CSD Pattison Outdoor Advertising Series 10 600 4 6,900 6,900 - Stavely CSD Pattison Outdoor Advertising Series 14 600 1 6,900 6,900 - Strathmore CA Pattison Outdoor Advertising Series 10 13,300 2 6,400 6,400 - Valleyview CSD Pattison Outdoor Advertising Series 10 1,900 6 5,000 5,000 - British Columbia Duncan CA Pattison Outdoor Advertising Series 10 42,800 4 14,400 14,400 - Fraser Valley D CSD Pattison Outdoor Advertising Series 10 1,400 4 8,300 8,300 - Kelowna CMA Pattison Outdoor Advertising Series 10 187,700 5 34,300 26,400 - Nanaimo CA Pattison Outdoor Advertising Series 10 98,200 2 27,600 27,600 - Okanagan-Similkameen G CSD Pattison Outdoor Advertising Series 10 2,200 1 1,400 1,400 - Oliver CSD Pattison Outdoor Advertising Series 10 4,500 2 3,200 3,200 - Penticton CA Pattison Outdoor Advertising Series 10 39,900 8 7,200 7,200 - Popkum 1 CSD Pattison Outdoor Advertising Series 10 4 4 11,000 11,000 - Prince George CA Pattison Outdoor Advertising Series 10 83,900 1 7,200 6,100 - Vancouver CMA Pattison Outdoor Advertising Series 10 2,416,700 47 16,700 15,200 - Vancouver CMA Pattison Outdoor Advertising Spectacular 2,416,700 1 22,000 20,000 - Victoria CMA Pattison Outdoor Advertising Series 10 350,800 2 32,900 26,300 -

* Trios included in (static) Posters & Superboards inventory. Contact individual outdoor company for more information

24 COMMB Data Report - Winter 2016 C MMB Static Backlit Posters

A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Market OOH Company Product 2016 Faces Daily Circ Daily Circ

Quebec Montreal CMA Astral Out-of-Home Horizontal Backlit 3,864,000 1 43,500 40,100 Montreal CMA OUTFRONT Media Horizontal Backlit 3,864,000 2 110,000 101,200 Quebec CMA OUTFRONT Media Horizontal Backlit 768,900 1 38,500 29,600

Ontario Hamilton CMA Pattison Outdoor Advertising Horizontal Backlit 732,000 1 22,600 15,400 Ottawa-Gatineau CMA (Ontario) Pattison Outdoor Advertising Airport Backlit 951,700 2 13,900 11,800 Toronto CMA Astral Out-of-Home Horizontal Backlit 5,829,400 4 25,200 23,200 Toronto CMA OUTFRONT Media Horizontal Backlit 5,829,400 53 23,600 21,700 Toronto CMA OUTFRONT Media Vertical Backlit 5,829,400 10 16,800 15,500 Toronto CMA Pattison Outdoor Advertising Horizontal Backlit 5,829,400 13 26,300 24,200 Toronto CMA RCC Media Horizontal Backlit 5,829,400 6 171,000 157,300

Manitoba Winnipeg CMA Pattison Outdoor Advertising Airport Backlit 747,800 7 8,000 7,000

Saskatchewan Regina CMA Pattison Outdoor Advertising Airport Backlit 225,400 2 4,000 3,200 Saskatoon CMA Pattison Outdoor Advertising Airport Backlit 282,600 2 7,200 6,100

Alberta Calgary CMA OUTFRONT Media Horizontal Backlit 1,373,700 1 11,800 11,000 Calgary CMA Pattison Outdoor Advertising Airport Backlit 1,373,700 6 27,700 25,800 Calgary CMA Pattison Outdoor Advertising Horizontal Backlit 1,373,700 17 30,500 28,400 Edmonton CMA Pattison Outdoor Advertising Airport Backlit 1,299,700 16 14,200 11,200 Edmonton CMA Pattison Outdoor Advertising Horizontal Backlit 1,299,700 1 39,300 31,100

25 COMMB Data Report - Winter 2016 C MMB Static Mural Advertising

A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Market OOH Company Product 2016 Faces Daily Circ Daily Circ

Ontario Toronto CMA Astral Out-of-Home Mural 5,829,400 33 22,600 20,800 Toronto CMA OUTFRONT Media Mural 5,829,400 1 49,000 45,100 Toronto CMA Pattison Outdoor Advertising Mural 5,829,400 1 22,000 20,300

Alberta Calgary CMA Pattison Outdoor Advertising Mural 1,373,700 4 14,400 13,400

26 COMMB Data Report - Winter 2016 C MMB Resto-Bar

A18+ Population # of # of 18+ Average Market OOH Company Product 2016 Locations Faces Weekly Circ

Quebec Montreal CMA newad Backlit 14 14 4,600 Classic 456 2,239 800 Mega Banner (5x7) 21 34 4,300 newad 3,303,200 457 2,287

Montreal CMA Rouge Media Mural 3,303,200 118 142 4,500

Montreal CMA 575 2,429

Ontario Toronto CMA newad Backlit 24 28 4,500 Classic 601 2,954 825 Mega Banner (5x7) 30 37 4,300 newad 4,940,200 601 3,019

Toronto CMA Rouge Media Mural 4,940,200 210 311 4,375

Toronto CMA 811 3,330

British Columbia Vancouver CMA newad Backlit 13 15 6,000 Classic 368 1,922 850 Mega Banner (5x7) 21 22 5,700 newad 2,088,400 370 1,959

Vancouver CMA Rouge Media Mural 2,088,400 129 155 4,475

Vancouver CMA 499 2,114

27 COMMB Data Report - Winter 2016 C MMB College-University

A18+ Population # of # of 18+ Average Market OOH Company Product 2016 Locations Faces Weekly Circ

Quebec Montreal CMA newad Big Backlit 6 13 14,500 Classic 145 818 2,225 Montreal CMA newad 3,303,200 145 831 Quebec CMA newad Big Backlit 2 3 13,600 Classic 103 617 1,475 Quebec CMA newad 671,600 103 620 Sherbrooke CMA newad Classic 174,500 1 8 950

Ontario Toronto CMA newad Big Backlit 16 35 41,400 Classic 299 2,217 2,325 Toronto CMA newad 4,940,200 301 2,252 Kitchener - Cambridge - Waterloo CMA newad Classic 409,100 1 13 625

Alberta Edmonton CMA newad Big Backlit 11 18 24,000 Classic 163 1,125 1,125 Edmonton CMA newad 1,098,600 164 1,143 Calgary CMA newad Big Backlit 2 2 33,100 Classic 63 381 1,550 Calgary CMA newad 1,154,700 64 383

British Columbia Vancouver CMA newad Big Backlit 2 19 8,200 Classic 46 484 1,875 Vancouver CMA newad 2,088,400 46 503

# of Locations represents # of buildings, not # of campuses

28 COMMB Data Report - Winter 2016 C MMB Beauty

A18+ Population # of # of 18+ Average Market OOH Company Product 2016 Locations Faces Weekly Circ

Quebec Montreal CMA Rouge Media Mural 3,864,000 222 230 1,825

Ontario Toronto CMA Rouge Media Mural 5,829,400 299 309 1,800

British Columbia Vancouver CMA Rouge Media Mural 2,416,700 121 123 1,300

29