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We Are in This Together WE ARE OUTFRONT WE ARE IN THIS TOGETHER RECOVERY STRATEGIES © 2020 OUTFRONT Media Inc. WE ARE OUTFRONT BY NAME AND BY NATURE THIS IS OUR BRAND © 2020 OUTFRONT Media Inc. WE ARE IN THIS TOGETHER OUTFRONT recognizes that business has been impacted, that people have been impacted. We are committed to working with our clients to prepare for a strong return. We have many capabilities: creative, production, research, data, operations – which have been reviewed and adjusted to better support client needs in this recovery period. OUTFRONT has invested in new assets, digital, data, programmatic, all of which now assist in an ability to be flexible and supportive in a new business environment. We are a team of dynamic and innovative people, passionate about Out-of-home. Together, we can grow stronger! Our positive outlook for the future has not changed. We are OUTFRONT and we are in this together. - THE OUTFRONT SALES TEAM © 2020 OUTFRONT Media Inc. WE ARE READY TO GO OUTSIDE As we return to some sort of normalcy, people will be eager to spend time outdoors. Outdoor advertising is a great solution for businesses to get the exposure they deserve as people start to venture out again! WHAT DO PEOPLE MISS MOST? Interactions outside the home 88% Shopping for non-essential items 84% Going to bars and restaurants 85% Being able to physically go to work 59% SOURCE: Engine’ Insight’s CARAVAN® Omnibus Surveys © 2020 OUTFRONT Media Inc. OOH TRAVEL NOW AT 98% Canadian travel patterns are at pre-pandemic normal with the 7-market average at 98%. Increases since end of April range from 23 to 41 percentage points, depending on the market. Weekly difference in travel 120% 100% 94% 98% 87% 80% 60% 66% 40% 20% 0% Apr il 27- May 31 June 1-28 June 29-August 2 August 3-30 National Average Toronto Montreal Vancouver Calgary Edmonton Ottawa Halifax SOURCE: COMMB weekly travel behaviour in Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa and Halifax. Data over 9 weeks, starting in January till © 2020 OUTFRONT Media Inc. March 15th was used as a baseline to calculate the % difference by week. Summer months were averaged for weeks April 27th to August 30th. WE ARE CANADA BEST NATIONAL COVERAGE OOH SPECIALISTS DIGITAL TRANSFORMATION More than 10,000 digital and static displays in the Focused on customer needs and committed to We have partnered with the best in the industry top 10 markets and 60+ communities across delivering research, information and service to bring you advanced and customized options Canada. A national footprint and deep local that helps tailor a program to achieve positive utilizing technology, data and measurement presence, helping people, places and business results for your return to market. tools to stay ahead of the curve. grow stronger. DEDICATED TO OUTDOOR FULL SERVICE OOH COMMITTED TO QUALITY We have a proud history of over 100 In-house creative, production, printing services We have committed to phasing out all of years in out-of-home in Canada with the and dedicated operations and install teams in our trivision inventory by 2021. experience to help in all areas. every market to provide you peace of mind and provide value to you in these challenging times. © 2020 OUTFRONT Media Inc. WE ARE HERE TO HELP YOU RECOVER MAPPING & CHARTING CREATIVE PRODUCTION Highlight COVID-19 essential businesses, cross- Full design support, production-ready art, and We are the only Outdoor company with in-house referenced against our assets to help create the expertise to help clients and agencies Print production. By printing all your OOH highly effective campaigns. create campaigns that respond to the new assets with OUTFRONT, we can assist you to normal even if they do not have an agency or navigate your production needs through these in-house creative. uncertain times, optimizing your budget. OPERATIONS SUPPORT In-house operations meant we were able to Now offering virtual drives of our assets in all maintain essential business postings major markets. throughout the pandemic and stay on top of any issues with our assets. © 2020 OUTFRONT Media Inc. TECHNOLOGY PROGRAMMATIC DATA OUTFRONT’s Programmatic Options are Mobile/cellular data supports the identification always a good option but particularly during of OOH audiences as they move through their these uncertain times. No fees and no day under social distancing guidelines. Able to commitments for any of our buying options. identify and address advertising to audiences Impression-based campaigns can deliver as they approach our screens. This data against client needs for specific targets, allows for the outlining of essential business locations, budgets and timing. Programmatic locations, and other businesses as restrictions allows for real-time changes to creative and are eased. flight-dates to be made at the touch of a button. © 2020 OUTFRONT Media Inc. LOCATION – THE NEW PRIME ICONIC TRANSPARENCY LOCATIONS YOU CAN TRUST Changed travel patterns have resulted in some “POP” (Proof of Play, Proof of Performance, OUTFRONT is committed to providing locations new ICONIC assets. Locations adjacent to or en Proof of Posting = PROOF). OOH is now you can be confident in. We are well into an route to essential business retained traffic and transparent. Static campaigns are tracked investment in removal of any locations that do became the new PRIME locations. using proof of posting pictures, videos, digital not meet visibility standards. with logs and webcam images. With this transparency comes accountability on the part of the OOH seller and confidence on the part of the OOH buyer. © 2020 OUTFRONT Media Inc. CREATIVITY IMPACT KEEPING IT SIMPLE OOH generates impact where it matters most. We know what works and we can help you create Even during isolation we reach people: as they break-through OOH creative that is visually move through their neighbourhoods to buy compelling and simple. groceries, walk the dog or go for a jog. We can help you share with your audience how Our creative team can assist in providing you have adapted to this new environment, messaging that is specific to a recovery innovated your services and products or how you strategy. have found ways to give back to those in need. © 2020 OUTFRONT Media Inc. CORPORATE SOCIAL RESPONSIBILITY OUR CSR COMMITMENT When OUTFRONT first committed to it’s principles of corporate social responsibility, we knew our vision was so ambitious that we could not achieve it on our own and that partnerships would be critical to our success. The principles of corporate social responsibility by which we abide as an organization stem from our company's core values, which reflect our commitment to model corporate citizenship and to serve the members of our communities. It is on account of our values and beliefs that we have determined we can make a greater impact when partnered with organizations whose own missions align with the areas we feel called to impact. OUTFRONT knows we are our strongest when standing together. We help people, places, and business grow stronger. © 2020 OUTFRONT Media Inc. CONTACT US Let’s Talk About Your Campaign! George Jakji, VP Sales Canada Vincent Aloi, VP Sales Toronto Melody Warman, VP Sales Western Josh Barber, Sales Director Central Ontario Alex Guillemette, Sales Director Montreal Email: [email protected] OUTFRONTMEDIA.ca/contactus © 2020 OUTFRONT Media Inc..
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