WINTER 2016 PUBLICATION NOTICE: The COMMB Data Report is now a desktop software application. This PDF report is the standard export format – one of many possible reporting formats to users of the software. The following information is available directly from the help section of the COMMB Data Report software. National OOH Inventory Overview Reference Data Definitions Measurement Procedures Canadian Out of Home Marketing and Measurement Bureau 111 Peter Street, Suite 605 Toronto, ON M5V 2H1 For information, installations or software support 416-968-3823 x105 | www.commb.ca |
[email protected] TABLE OF CONTENTS OUTDOOR MEDIA TYPE DIGITAL STREET FURNITURE 3 STREET FURNITURE 4-7 DIGITAL POSTERS 8-9 POSTERS 10-19 DIGITAL SUPERBOARDS 20-21 SUPERBOARDS 22-24 BACKLIT POSTERS 25 MURAL ADVERTISING 26 INDOOR MEDIA TYPE RESTO-BAR 27 COLLEGE-UNIVERSITY 28 BEAUTY 29 COMMB Data Report - Winter 2016 C MMB Digital Street Furniture A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Max Loop Market OOH Company Product 2016 Faces Daily Circ Daily Circ Length (sec) Quebec Montreal CMA Astral Out-of-Home Digital Column 3,864,000 40 28,700 26,400 48 Montreal CMA Quebecor Media Out-of-Home Digital Transit Shelter 3,864,000 80 26,400 24,200 48 Québec CMA Quebecor Media Out-of-Home Digital Transit Shelter 768,900 1 7,400 5,700 48 Ontario Toronto CMA Astral Out-of-Home Digital Transit Shelter 5,829,400 50 25,100 23,100 48 # of Faces for a digital product represents # of screens, not # of individual ads 3 COMMB Data Report - Winter 2016 C MMB Static Street Furniture A5+