WINTER 2016 PUBLICATION NOTICE: The COMMB Data Report is now a desktop software application. This PDF report is the standard export format – one of many possible reporting formats to users of the software. The following information is available directly from the help section of the COMMB Data Report software. National OOH Inventory Overview Reference Data Definitions Measurement Procedures Canadian Out of Home Marketing and Measurement Bureau 111 Peter Street, Suite 605 Toronto, ON M5V 2H1 For information, installations or software support 416-968-3823 x105 | www.commb.ca | [email protected] TABLE OF CONTENTS OUTDOOR MEDIA TYPE DIGITAL STREET FURNITURE 3 STREET FURNITURE 4-7 DIGITAL POSTERS 8-9 POSTERS 10-19 DIGITAL SUPERBOARDS 20-21 SUPERBOARDS 22-24 BACKLIT POSTERS 25 MURAL ADVERTISING 26 INDOOR MEDIA TYPE RESTO-BAR 27 COLLEGE-UNIVERSITY 28 BEAUTY 29 COMMB Data Report - Winter 2016 C MMB Digital Street Furniture A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Max Loop Market OOH Company Product 2016 Faces Daily Circ Daily Circ Length (sec) Quebec Montreal CMA Astral Out-of-Home Digital Column 3,864,000 40 28,700 26,400 48 Montreal CMA Quebecor Media Out-of-Home Digital Transit Shelter 3,864,000 80 26,400 24,200 48 Québec CMA Quebecor Media Out-of-Home Digital Transit Shelter 768,900 1 7,400 5,700 48 Ontario Toronto CMA Astral Out-of-Home Digital Transit Shelter 5,829,400 50 25,100 23,100 48 # of Faces for a digital product represents # of screens, not # of individual ads 3 COMMB Data Report - Winter 2016 C MMB Static Street Furniture A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Market OOH Company Product 2016 Faces Daily Circ Daily Circ Atlantic Cape Breton CA OUTFRONT Media Transit Shelter 95,800 30 13,300 11,300 Fredericton CA Adapt Media Street Poster 92,600 3 4,900 3,400 Fredericton CA Pattison Outdoor Advertising Transit Shelter 92,600 58 9,400 6,500 Halifax CMA Adapt Media Street Poster 386,600 19 6,400 5,200 Halifax CMA OUTFRONT Media Transit Shelter 386,600 206 11,900 9,600 Kentville CA Atcom Outdoor Advertising Transit Shelter 25,100 22 10,400 10,400 Kings, Subd. A CSD 20,800 5 5,600 5,600 Municipality of Digby CSD 6,800 2 16,000 16,000 Windsor CSD 3,800 2 4,300 4,300 Town of Digby CSD 2,000 2 16,000 16,000 Middleton CSD 1,700 2 5,600 5,600 Annapolis Valley ESA 60,200 35 9,700 9,700 Moncton CMA Adapt Media Street Poster 139,300 5 5,000 3,600 Moncton CMA Pattison Outdoor Advertising Street Ad 139,300 27 10,000 7,200 Moncton CMA Pattison Outdoor Advertising Transit Shelter 139,300 68 8,700 6,300 Saint John CMA Pattison Outdoor Advertising Transit Shelter 120,800 38 11,400 9,700 Quebec Montreal CMA Adapt Media Street Poster 3,864,000 15 8,200 7,500 Montreal CMA Astral Out-of-Home Column 3,864,000 679 18,500 17,000 Montreal CMA Astral Out-of-Home Mega Column 3,864,000 78 21,200 19,500 Montreal CMA Astral Out-of-Home Transit Shelter 3,864,000 292 16,800 15,500 Montreal CMA Pattison Outdoor Advertising Street Ad 3,864,000 128 17,100 15,700 Montreal CMA Pattison Outdoor Advertising Transit Shelter 3,864,000 46 14,400 13,200 Montreal CMA Quebecor Media Out-of-Home Street Ad 3,864,000 11 30,900 28,400 Montreal CMA Quebecor Media Out-of-Home Transit Shelter 3,864,000 3,283 16,100 14,800 Quebec CMA Astral Out-of-Home Transit Shelter 768,900 454 12,500 9,600 Quebec CMA Pattison Outdoor Advertising Street Ad 768,900 36 14,400 11,100 Quebec CMA Quebecor Media Out-of-Home Transit Shelter 768,900 53 8,000 6,100 Saint-Hyacinthe CA Pattison Outdoor Advertising Street Ad 56,900 10 3,600 3,100 Saint-Jean-sur-Richelieu CA Pattison Outdoor Advertising Transit Shelter 91,400 18 13,400 11,700 Sherbrooke CMA OUTFRONT Media Transit Shelter 202,500 54 19,700 15,100 4 COMMB Data Report - Winter 2016 C MMB Static Street Furniture A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Market OOH Company Product 2016 Faces Daily Circ Daily Circ Ontario Barrie CMA Pattison Outdoor Advertising Transit Shelter 192,800 104 10,000 6,100 Brantford CMA Pattison Outdoor Advertising Transit Shelter 137,200 112 7,800 5,900 Cornwall CA Pattison Outdoor Advertising Transit Shelter 59,100 36 6,300 6,300 Greater Sudbury CMA B.K. Corporate Marketing Transit Shelter 161,400 44 17,600 13,600 Hamilton CMA Adapt Media Street Poster 732,000 15 12,700 8,700 Hamilton CMA OUTFRONT Media Transit Shelter 732,000 511 15,400 10,500 Hamilton CMA Pattison Outdoor Advertising Street Ad 732,000 26 15,300 10,400 Hamilton CMA Pattison Outdoor Advertising Transit Shelter 732,000 260 12,300 8,300 Kingston CMA Pattison Outdoor Advertising Transit Shelter 162,100 158 8,300 6,700 Kitchener - Cambridge - Waterloo CMA Pattison Outdoor Advertising Transit Shelter 487,000 344 9,400 7,100 London CMA OUTFRONT Media Transit Shelter 481,400 349 18,300 13,300 London CMA Pattison Outdoor Advertising Street Ad 481,400 77 11,900 8,700 Oshawa CMA Adapt Media Street Poster 369,300 7 7,400 4,500 Oshawa CMA Pattison Outdoor Advertising Transit Shelter 369,300 332 8,400 5,100 Ottawa-Gatineau CMA (Ontario) Adapt Media Street Poster 951,700 7 4,600 3,900 Ottawa-Gatineau CMA (Ontario) Clear Channel Canada Street Poster 951,700 24 12,900 10,900 Ottawa-Gatineau CMA (Ontario) Clear Channel Canada Transit Shelter 951,700 1,053 11,500 9,700 Owen Sound CA Pattison Outdoor Advertising Transit Shelter 32,000 20 5,800 5,800 Peterborough CMA Pattison Outdoor Advertising Transit Shelter 119,100 20 13,300 9,200 Sault Ste. Marie CA Adapt Media Street Poster 78,800 7 6,600 6,600 Scugog CSD Pattison Outdoor Advertising Transit Shelter 22,400 6 500 500 St. Catharines-Niagara CMA Adapt Media Street Poster 394,800 12 9,000 7,300 St. Catharines-Niagara CMA Pattison Outdoor Advertising Transit Shelter 394,800 466 7,200 5,800 Stratford CA Pattison Outdoor Advertising Transit Shelter 31,300 12 5,100 5,100 Thunder Bay CMA OUTFRONT Media Transit Shelter 122,100 72 10,800 8,900 Toronto CMA Adapt Media Street Poster 5,829,400 155 13,100 12,100 Toronto CMA Astral Out-of-Home Signature Column 5,829,400 166 20,000 18,400 Toronto CMA Astral Out-of-Home Transit Shelter 5,829,400 5,502 18,700 17,200 Toronto CMA OUTFRONT Media Transit Shelter 5,829,400 1,639 23,000 21,200 Toronto CMA Pattison Outdoor Advertising Street Ad 5,829,400 284 14,200 13,000 Toronto CMA Pattison Outdoor Advertising Transit Shelter 5,829,400 341 9,600 8,900 Woodstock CA Pattison Outdoor Advertising Transit Shelter 38,500 60 2,800 2,800 5 COMMB Data Report - Winter 2016 C MMB Static Street Furniture A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Market OOH Company Product 2016 Faces Daily Circ Daily Circ Manitoba Brandon CA Pattison Outdoor Advertising Transit Shelter 54,300 20 9,700 9,700 Winnipeg CMA Adapt Media Street Poster 747,800 42 5,100 4,400 Winnipeg CMA OUTFRONT Media Transit Shelter 747,800 291 23,700 20,600 Winnipeg CMA Pattison Outdoor Advertising Street Ad 747,800 44 19,100 16,600 Saskatchewan Regina CMA Adapt Media Street Poster 225,400 7 5,300 4,200 Regina CMA Pattison Outdoor Advertising Street Ad 225,400 8 16,000 12,800 Saskatoon CMA Adapt Media Street Poster 282,600 7 2,400 2,000 Saskatoon CMA Pattison Outdoor Advertising Street Ad 282,600 26 13,700 11,600 Saskatoon CMA Pattison Outdoor Advertising Transit Shelter 282,600 76 11,600 9,900 Alberta Calgary CMA Adapt Media Street Poster 1,373,700 16 9,100 8,500 Calgary CMA OUTFRONT Media Mediacolumn 1,373,700 9 16,700 15,500 Calgary CMA OUTFRONT Media Transit Shelter 1,373,700 776 13,200 12,300 Calgary CMA Pattison Outdoor Advertising Street Ad 1,373,700 146 12,400 11,500 Calgary CMA Pattison Outdoor Advertising Transit Shelter 1,373,700 8 13,600 12,700 Edmonton CMA Adapt Media Street Poster 1,299,700 14 7,300 5,800 Edmonton CMA Clear Channel Canada Super Shelter 1,299,700 108 16,300 12,900 Edmonton CMA Clear Channel Canada Transit Shelter 1,299,700 564 15,000 11,900 Edmonton CMA OUTFRONT Media Kiosk 1,299,700 24 22,000 17,400 Edmonton CMA OUTFRONT Media Mediacolumn 1,299,700 142 16,200 12,800 Edmonton CMA Pattison Outdoor Advertising Street Ad 1,299,700 67 11,900 9,400 Edmonton CMA Pattison Outdoor Advertising Transit Shelter 1,299,700 26 13,200 10,400 Lethbridge CA Pattison Outdoor Advertising Super Shelter 114,100 22 8,900 6,200 Lethbridge CA Pattison Outdoor Advertising Transit Shelter 114,100 74 4,900 3,500 Medicine Hat CA Pattison Outdoor Advertising Super Shelter 77,600 5 6,200 4,900 Medicine Hat CA Pattison Outdoor Advertising Transit Shelter 77,600 37 6,900 5,500 St. Albert CSD Pattison Outdoor Advertising Super Shelter 1,299,700 5 14,100 11,100 6 COMMB Data Report - Winter 2016 C MMB Static Street Furniture A5+ Population # of 5+ Total Avg 5+ In-Mkt Avg Market OOH Company Product 2016 Faces Daily Circ Daily Circ British Columbia Abbotsford - Mission CMA Pattison Outdoor Advertising Transit Shelter 174,500 50 13,100 13,100 Campbell River CA Pattison Outdoor Advertising Transit Shelter 35,800 14 8,500 8,500 Chilliwack CA Pattison Outdoor Advertising Transit Shelter 95,600 27 8,500 8,500 Courtenay CA Pattison Outdoor Advertising Transit Shelter 56,100 6 1,100 1,100 Kelowna CMA Pattison Outdoor Advertising Transit Shelter 187,700 64 7,000 5,400 Nanaimo CA Pattison Outdoor Advertising Transit Shelter 98,200 77 7,900 7,900 Prince George CA Pattison Outdoor Advertising Transit Shelter 83,900 52 6,400 5,400 Vancouver CMA Adapt Media Street Poster 2,416,700 77 12,800 11,600 Vancouver CMA OUTFRONT Media Automatic Public Toilets 2,416,700 15 15,500 14,100 Vancouver CMA OUTFRONT Media Map Stands 2,416,700 38 25,700 23,400 Vancouver CMA OUTFRONT Media Mediacolumn 2,416,700 2 21,700 19,700 Vancouver CMA