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PB 22314, June 30, 2011 Front Cover 2 postal bulletin 22314 (6-30-11) Contents COVER STORY PULL-OUT INFORMATION Business Connect Quarterly Contest Postmaster Kit . 3 Fraud POLICIES, PROCEDURES, AND Withholding of Mail Orders . 25 FORMS UPDATES Invalid Express Mail Corporate Account Numbers . 25 Missing, Lost, or Stolen U.S. Money Order Forms . 28 Manuals Missing, Lost, or Stolen Canadian Money Order Forms . 33 DMM Revision: Mobile Barcode Promotion . 14 Verifying U.S. Postal Service Money Orders . 35 DMM Revision: Booklets — Tabs, Tape and Glue . 15 Counterfeit Canadian Money Order Forms . 35 ELM Revision: Employee Assistance Program . 16 Toll-Free Number Available to Verify Canadian POM Revision: Discontinuance Procedures. 20 Money Orders . 35 Handbooks Other Information Handbook PO-230 Revision: Pictorial Postmarks Overseas Military/Diplomatic Mail . 36 Handbook . 21 Publications Publication 75, Mover’s Guide, News . 22 Publication 431 Revision: Changes to Post Office Box Postal Bulletin Index Service and Caller Service Fee Groups . 23 Annual Index. PB 22302 (1-13-11) Management Instructions New Management Instruction FM-131-2011-2, Closing the Financial Accountability of a Discontinued Post Office, Station, Branch, or Community Post Office . 41 Owney the Postal Dog Stamp New Management Instruction AS-300-2011-3, Advertising Policy and Guidelines. 42 ORGANIZATION INFORMATION Address Management Post Office Changes . 43 USPS National Emergency Hotline Human Resources Is your facility operating? Call 888-363-7462 Equipment Maintenance Allowance Schedule for Rural Routes . 46 Information Technology Announcing the Launch of the New Customer Services Operations and Retail Intranet Website . 49 Mailing and Shipping Services At A Glance — New Poster Shows Features of Every Door Direct Mail and EDDM Retail . 49 Mail Alert . 51 Stamps/Philately Stamp Announcement 11-33: Owney the Postal Dog. 52 Stamp Announcement 11-34: U.S. Merchant Marine . 54 Pictorial Postmarks Announcement . 56 How to Order the First Day of Issue Digital Color or Traditional Postmarks . 61 Correction: Bryant Community Club Pictorial Postmark . 63 Also on the Web at www.usps.com/cpim/ftp/bulletin/pb.htm Cover Story postal bulletin 22314 (6-30-11) 3 Cover Story Business Connect Quarterly Contest Postmaster Kit The Business Connect® Quarterly Contest for Quarter 4, Fiscal Year (FY) 2011, runs from July 1, 2011, to September 30, 2011, and is focused on Every Door Direct Mail™ (EDDM) and “A Simpler Way™ to Ship Your Online Items”. The objective is to conduct a minimum of five Business Connect activities, to include three customer meetings or events about EDDM and two customer meetings or events educating online shippers or new customers (if you don’t have online shippers in your com- munity) on USPS® shipping products. The Business Connect postmaster kit includes the following materials: Letter to Postmasters and Station and Branch Managers (see Exhibit A, page 4). This letter describes the promotional materials and how to use them. Contest Guide (see Exhibit B, pages 5–6). Refer to this guide for contest guidelines, presentation tips, and key mes- sages. Inventory Reference Sheet (see Exhibit C, pages 7–8). Order these materials to support your A Simpler Way to Ship Your Online Items and Every Door Direct Mail group events. “Sell on eBay. Ship with the U.S. Postal Service.” DVD (inventory item available 7/1/11) (see Exhibit D, page 9). Play during customer meetings to explain the program. USPS Shipping Informational Folder (“Sell on eBay. Ship with the Postal Service.” DVD) (see Exhibit E, pages 10–11). Provide to the attendees when you host a group event for “A Simpler Way to Ship Your Online Items.” Carrier Tear Pads (see Exhibit F, pages 12–13). Distribute to your letter/rural carriers so they can share them with busi- nesses. Use material from your Quarter 3 EDDM kit to continue to promote EDDM to local businesses. Note: If needed, you can order more leave-behinds from the Business Connect Data Center Order Site at http:// blue.usps.gov/marketing/businessconnect/welcome.htm: in the right side box, click Go to Business Connect Data Center/ Reports. You may also order past materials (such as tear pads) from inventory to support your efforts. Kits should be received in offices by the last week in June. Starting July 1, 2011, this kit will be available for downloading from the Business Connect Resource Center at http:// blue.usps.gov/marketing/businessconnect/welcome.htm. — Sales Operations and Planning, Sales, 6-30-11 4 postal bulletin 22314 (6-30-11) Cover Story Exhibit A, Letter to Postmasters and Station and Branch Manangers Cover Story postal bulletin 22314 (6-30-11) 5 Exhibit B, Contest Guide contest page 1 6 postal bulletin 22314 (6-30-11) Cover Story contest page 2 Cover Story postal bulletin 22314 (6-30-11) 7 Exhibit C, Inventory Reference Sheet referency page1 8 postal bulletin 22314 (6-30-11) Cover Story reference page 2 Cover Story postal bulletin 22314 (6-30-11) 9 Exhibit D, “Sell on eBay. Ship with the U.S. Postal Service.” DVD 10 postal bulletin 22314 (6-30-11) Cover Story Exhibit E, USPS Shipping Informational Folder guide 1 Cover Story postal bulletin 22314 (6-30-11) 11 guide 2 12 postal bulletin 22314 (6-30-11) Cover Story Exhibit F, Carrier Tear Pads tearpad 1 Cover Story postal bulletin 22314 (6-30-11) 13 tearpad 2 14 postal bulletin 22314 (6-30-11) Policies, Procedures, and Forms Updates Policies, Procedures, and Forms Updates Manuals DMM Revision: Mobile Barcode Promotion Effective July 5, 2011, the Postal Service™ will revise at https://ribbs.usps.gov/index.cfm?page=mobilebarcode the Mailing Standards of the United States Postal Service, or by sending an e-mail to [email protected]. Domestic Mail Manual (DMM®) 709 to add a temporary promotion for First-Class Mail® cards, letters, and flats, Mailing Standards of the United States Postal and Standard Mail® letters and flats bearing two-dimen- Service, Domestic Mail Manual (DMM) sional mobile barcodes. ***** To be eligible for a three percent postage reduction, each mailpiece in the mailing (and listed on the postage 700 Special Standards statement) must have a qualifying two-dimensional mobile ***** barcode on the outside of each piece or on the contents within each piece. The barcodes, when scanned, must be 709 Experimental and Temporary Classifications used for consumer interaction and be relevant to the con- tents of the mailpiece. The mobile barcodes must be used ***** for marketing, promotional, or educational purposes. They [Add new 4.0 as follows:] may not be used for internal corporate operational pro- 4.0 Two-Dimensional Mobile Barcode Promotion cesses or for postage evidencing purposes. Barcodes that link consumers to sites that encourage enrollment to online 4.1 Program Description and Scope bill paying or paperless statement services are not consid- The two-dimensional mobile barcode promotion provides a ered marketing, promotional, or educational for the pur- three percent discount for presorted and automation mail- poses of this initiative and are not eligible for the discount. ings of First-Class Mail cards, letters, and flats and Stan- A price reduction of three percent of the total postage dard Mail (including Nonprofit) letters and flats that include cost for a mailing in which all mailpieces contain a two- a two-dimensional mobile barcode when the mailpieces dimensional mobile barcode (also known as a “QR” bar- meet all the conditions in these standards. The promotion code) that is readable by consumer smartphones will apply is valid for mailings entered from July 1, 2011, through to presort and automation mailings of First-Class Mail August 31, 2011. Plant-verified drop shipment (PVDS) mail- cards, letters, and flats, and Standard Mail (including non- ings meeting all relevant standards may qualify for partici- profit) letters and flats. Commingled, comailed, and com- pation in this promotion as follows: bined mailings are allowed, but a separate postage a. PVDS mailings may be accepted at origin as early as statement is required for mailpieces with mobile barcodes. June 26, 2011, if they are entered on or after July 1, Eligible mailings must be accompanied by electronic doc- 2011, at the destination. umentation under existing mailing standards for submis- b. PVDS mailings may be accepted at origin as late as sion of electronic documentation. August 31, 2011, if they are entered no later than ® Other than the full-service Intelligent Mail barcode dis- September 15, 2011, at the destination. count, mailpieces are ineligible to receive any other incen- tive if claiming the mobile barcode promotion three percent 4.2 Eligibility Standards discount. To be eligible for the three percent discount, mailpieces The Postal Service will implement the promotion and must be mailed under the following conditions: temporary price reduction effective for mailings made on a. A two-dimensional mobile barcode must be on each July 1, 2011, through August 31, 2011. Plant-verified drop mailpiece, either on the outside or printed on the shipment (PVDS) mailings may be accepted at origin on or contents of the piece. One-dimensional barcodes do after June 26, 2011, for mail to be entered at a destination not qualify. facility on or after July 1, 2011. PVDS shipments accepted b. The barcode must be readable by a mobile smart- no later than August 31 may be entered at destinations phone with a two-dimensional barcode reader appli- through September 15, 2011. Program requirements, cation. The barcode must be used for marketing, including updated FAQs, are available on the RIBBS website promotional, or educational purposes and be rele- vant to the contents of the mailpiece. Barcodes with Policies, Procedures, and Forms Updates postal bulletin 22314 (6-30-11) 15 links that direct consumers to sites that encourage mobile barcode. Mailers must also retain, until Octo- enrollment to online bill paying or paperless state- ber 31, 2011, a sample of each mailpiece claiming a ment services are not considered marketing, promo- discount.
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