Nikki Peterson Social History of Television Series Analysis: The
Nikki Peterson Social History of Television Series Analysis: The Brady Bunch In 1966, Sherwood Schwartz conceptualized the idea for his new show, The Brady Bunch, after reading about the rising divorce rate in America, also learning that thirty percent of married couples had children from other marriages. The sitcom born of this societal aspect has since become one of the most recognizable shows on television. After creating and producing Gilligan’s Island, Schwartz hoped to make another hit series, this time focusing on the lives of a blended middle-class family. After pitching his idea to three separate networks, ABC, CBS, and NBC, the show was seen as too unrealistic and put on the backburner. The far-fetched idea that a man living on an architect’s salary and supporting a wife, six children, and a maid while living in a posh two-story home wasn’t what network executives were looking to air. However, after the success of Yours, Mine, and Ours in 1968, the show was put into action (Winans). Network executives saw similarities in the film and sitcoms’ blended families, and ran the pilot episode on September 26, 1969 on ABC. The Brady Bunch never managed to top the rating lists or gain any critical acclaim during its five year run time, and much of its popularity didn’t occur until the 1990’s (Newton). Yet unlike edgier, more progressive shows like All in the Family, M*A*S*H, and The Mary Tyler Moore Show, The Brady Bunch lacked a certain freshness, stubbornly clinging to the morally-centered traditional family life of the 1950s post-war era of television.
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