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Strategi Pemasaran Biji Kakao Dalam Meningkatkan Pendapatan Masyarakat (Studi Kasus Di Desa Salu Paremang Selatan Kec

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Strategi Pemasaran Biji Kakao Dalam Meningkatkan Pendapatan Masyarakat (Studi Kasus Di Desa Salu Paremang Selatan Kec STRATEGI PEMASARAN BIJI KAKAO DALAM MENINGKATKAN PENDAPATAN MASYARAKAT (STUDI KASUS DI DESA SALU PAREMANG SELATAN KEC. KAMANRE KAB. LUWU) S K R I P S I Diajukan Untuk Memenuhi Kewajiban Sebagai Salah Satu Syarat Guna Memperoleh Gelar Sarjana Ekonomi Syariah (SE) Pada Program Studi Ekonomi Syariah Fakultas Ekonomi Dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Palopo Oleh: SATRAWATI NIM: 14.16.4.0126 PROGRAM STUDI EKONOMI SYARIAH FAKULTAS EKONOMI DAN BISNIS ISLAM INSTITUT AGAMA ISLAM NEGERI (IAIN) PALOPO 2018 1 2 STRATEGI PEMASARAN BIJI KAKAO DALAM MENINGKATKAN PENDAPATAN MASYARAKAT (STUDI KASUS DI DESA SALU PAREMANG SELATAN KEC. KAMANRE KAB. LUWU) S K R I P S I Diajukan Untuk Memenuhi Kewajiban Sebagai Salah Satu Syarat Guna Memperoleh Gelar Sarjana Ekonomi Syariah (SE) Pada Program Studi Ekonomi Syariah Fakultas Ekonomi Dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Palopo Oleh: SATRAWATI NIM: 14.16.4.0126 Dibimbing Oleh: Dr. Mustaming, S.Ag., M.HI. Hendra Safri, SE., M.M. FAKULTAS EKONOMI DAN BISNIS ISLAM PROGRAM STUDI EKONOMI DAN BISNIS ISLAM INSTITUT AGAMA ISLAM NEGERI (IAIN) PALOPO 2018 3 PENGESAHAN SKRIPSI Skripsi yang berjudul “Strategi Pemasaran Biji Kakao dalam Meningkatkan Pendapatan Masyarakat (Studi Kasus di Desa Salu Paremang Selatan Kecamatan Kamanre Kabupaten Luwu)” yang ditulis oleh Satrawati, dengan NIM 14.16.4.0126 Mahasiswa Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Negeri (IAIN) Palopo, yang dimunaqasyahkan pada hari Rabu 29 Agustus 2018 M bertepatan dengan, 18 Dzulhijjah 1439 H, telah diperbaiki sesuai dengan catatan dan permintaan tim penguji, dan diterima sebagai syarat memperoleh gelar Sarjana Ekonomi (S.E.). Palopo, 24 Oktober 2018 M 15 Safar 1440 H TIM PENGUJI 1. Dr. Hj. Ramlah M, M.M. Ketua Sidang (......................) 2. Dr. Takdir, S.H., M.H. Sekertaris Sidang (......................) 3. Burhan Rifuddin, SE., M.M. Penguji I (......................) 4. Dr. H. Firman Muhammad Arif, Lc., M.HI. Penguji II (......................) 5. Dr. Mustaming, S.Ag., M.HI. Pembimbing I (......................) 6. Hendra Safri, SE., M.M. Pembimbing II (......................) Mengetahui, 4 Dekan Fakultas Ekonomi dan Bisnis Islam Ketua Program Studi Ekonomi Syariah Dr. Hj. Ramlah M, M.M. Ilham, S.Ag, M.A. NIP 196102081994032001 NIP 197310112003121003 5 PRAKATA ا لْ حْ مْ دْْ لْل هْْ رْ بْْاْ لعْ اْ لْ مْ يْ نْ,ْ وْاْل صْ لُْْْ ْْ وْال سْ لْْ ُْْْ عْ لْىْْا شْ رْ فْْْا ْل ْ نْبْ يْ ا ءْْْ وْاْ ل مْ رْ سْ لْ يْ نْْْ وْْ عْ لْى اَ ِل ِه ْ وْاْ صْ حْاْبْ هْْْاْ جْ مْ عْ يْنْاْ مْابْ عْ دْ Assalamu alaikum Wr. Wb. Alhamdulillah rabbil ‘alamin, puji dan syukur penulis panjatkan kehadirat Allah SWT. atas segala rahmat dan karunia-Nya yang telah diberikan kepada penulis sehingga dapat menyelesaikan skripsi ini yang berjudul ”Strategi Pemasaran Biji Kakao dalam Meningkatkan Pendapatan Masyarakat di Desa Salu Paremang Selatan Kecamatan Kamanre Kabupaten luwu” meskipun masih dalam bentuk yang sederhana. Tak lupa shalawat dan salam semoga tercuarah kepada Rasulullah Muhammad SAW, keluarga, para sahabat, tabi’in, tabi-tabiin yang senantiasa menuntut kita sebagai uswatun hasanah bagi umat Islam. Dalam menyelesaikan skripsi ini, sebagai manusia yang memiliki kemampuan terbatas, tidak sedikit kendala dan hambatan yang telah dialami penulis. Akan tetapi berkat dan bantuan, dorongan dan bimbingan serta partisipasi dari berbagai pihak dan juga ketekunan penulis, maka kesulitan dan hambatan dapat teratasi. Teristimewa kepada kedua orang tua tercinta bapak Almarhum Sinring dan Ibu Mastura yang dengan ketulusan hati dan rasa kasih sayang dalam mendidik dan membimbing saya mulai dari kecil hingga sekarang, mengajarkan arti kesederhanaan, selalu mendoakan saya setiap waktu, memberikan support dan dukungan. Dan saudara-saudariku tercinta, dan semua keluarga yang senantiasa memberikan bantuan berupa dana dan tenaga dalam penyelesaiaan skripsi ini. 6 Penulis skripsi ini juga tidak lepas dari dukungan berbagai pihak untuk memperlancar proses studi maupun penelitian, untuk itu dalam kesempatan ini penulis mengucapkan terima kasih sebesar-besarnya kepada: 1. Dr. Abdul Pirol, M.Ag., selaku Rektor Institut Agama Islam Negeri (IAIN) Palopo,wakil Rektor I,II dan III, yang telah berusaha meningkatkan mutu perguruan tinggi, sebagai tempat membina ilmu pengetahuan dan memberikan fasilitas kepada penulis sehingga dapat menjalani perkuliahan dengan baik. 2. Dr. Hj. Ramlah Makkulasse, MM., Selaku Dekan Fakultas Ekonomi dan Bisnis Islam, Serta Wakil Dekan I, Wakil Dekan II dan Wakil Dekan III. 3. Ilham, S.Ag.,MA., Selaku Ketua Program Studi Ekonomi Syariah Institut Agama Islam Negeri Palopo. 4. Dr. Mustaming, S.Ag., MH.I selaku pembimbing I dan Hendra Safri, SE., M.M selaku pembimbing II, Burhan Rifuddin, SE., M.M. selaku penguji I Dr. H. Firman Muhammad Arif, Lc., M.HI. selaku penguji II yang telah banyak memberikan arahan dan bimbingan kepada penulis dengan tulus dan ikhlas dalam penyelesaian skripsi ini. 5. Segenap Dosen Fakultas Ekonomi dan Bisnis Islam yang telah memberikan ilmunya kepada penulis. Terima kasih atas bimbingannya selama ini. 6. Segenap staf dan karyawan Fakultas Ekonomi dan Bisnis Islam. 7. Kepala perpustakaan IAIN Palopo beserta staf yang telah menyediakan buku-buku dan melayani penulis untuk keperluan studi kepustakaan dalam penyusunan skripsi ini. 7 8. Ibu Fatmawati, selaku Kepala Desa Salu Paremang Selatan, yang telah memberikan izin untuk melakukan penelitian serta wawancara di Desa Salu Paremang Sealatan. 9. Kepada semua teman-teman seperjuangan, banyak hal yang kita lalui bersama-sama. Mahasiswa Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Aangkatan 2014. Terhusus kelas Ekonomi D yang telah menjadi salah satu kenangan termanis yang tak terlupakan terutama dalam penyusunan skripsi ini saling menyemangati, mendukung, serta membantu dalam penyusunan skripsi ini. 10. Terima kasih kepada teman-teman seperjuangan KKN Angkatan XXXII Posko Lampuara Kecamatan Ponrang Kabupaten Luwu yaitu Herawati, Armita, Sumarni, Azmi Husain, Fitri Bahar, Novi Hardiyanti, Ibrahim, Ardi Rusding dan Faturrahman, terima kasih karena telah menemani penulis selama berKKN. 11. Semua pihak yang tidak dapat penulis sebut satu persatu yang telah membantu dalam menyelesaikan skripsi ini. Semoga Allah SWT. Memberikan balasan kepada semua pihak yang telah membantu penulisan dalam menyelesaikan skripsi ini. dengan pahala yang berlipat ganda. Akhirnya penulis menyadari adanya kekurangan dan kelemahan dalam skripsi ini mengingat terbatasnya kemampuan manusia sebagai seorang makhluk, hanya Allah SWT yang merupakan sumbar dari semua kebenaran dan 8 kesempurnaan. Oleh karena itu, saran dan kritik yang sifatnya membangun penulis menerima dengan hati yang ikhlas. Semoga skripsi ini menjadi salah satu wujud pengabdian paling berharga oleh penulis dan bermanfaat bagi pihak yang memerlukannya. Penulis berharap semoga skripsi ini tidak hanya menjadi catatan yang lapuk termakan usia tapi ada manfaatnya bagi penulis dan pembacanya. Amin Ya Rabbal Alamin... Palopo, 07 Agustus 2018 Penulis Satrawati NIM.14.16.4.0126 9 ABSTRAK Satrawati, 2018 Strategi Pemasaran Biji Kakao dalam Meningkatkan Pendapatan Masyarakat Desa Salu Paremang Selatan Kecamatan Kamanre Kabupaten Luwu. Skripsi Mahasiswi Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam, Pembimbing (I) Dr. Mustaming S.Ag.,M.HI (II) Hendra Safri, SE.,M.M. Kata Kunci: Strategi, Pemasaran, Meningkatkan, Pendapatan. Skripsi ini membahas tentang, pertama bagaimana strategi pemasaran biji kakao dalam meningkatkan pendapatan masyarakat di Desa Salu Paremang Selatan Kecematan Kamanre Kabupaten Luwu. kedua faktor pendukung dan penghambat dalam strategi pemasaran biji kakao di Desa Salu Paremang Selatan Kecamatan Kamanre Kabupaten Luwu. Skripsi ini bertujuan mengkaji faktor apa yang mempengaruhi pemasaran biji kakao di Desa Salu Paremang Selatan Kecamatan Kamanre Kabupaten Luwu. Dalam penelitian ini, peneliti menggunakan jenis penelitian lapangan (field research) yakni peneliti yang langsung berhubungan dengan objek yang diteliti. Dalam hal ini diarahkan untuk memperoleh data yang diperlukan dari objek penelitian yang sebenarnya adalah fakta sosial tentang strategi pemasaran dalam meningkatkan pendapatan masyarakat. Peneliti menggunakan pendekatan kualitatif. Hasil penelitian menujukan bahwa: Pertama Strategi pemasaran biji kakao dalam meningkatkan pendapatan masyarakat di Desa Salu Paremang Selatan Kecamatan Kamanre Kabupaten Luwu yaitu strategi produk, strategi harga, strategi distribusi, strategi promosi. Kedua Faktor pedukung dan faktor penghambat dalam strategi pemasaran biji kakao dalam meningkatkan pendapatan masyarakat di Desa Salu Paremang Selatan Kecamatan Kamanre Kabupaten Luwu adalah adanya peningkatan pengetahuan para petani khususnya dalam budidaya tanaman kakao. Adapun faktor penghambat yaitu masih adanya kesulitan dari para petani untuk menghasilkan biji kakao yang berkulitas. 10 DAFTAR ISI HALAMAN SAMPUL ................................................................................... i HALAMAN JUDUL ...................................................................................... ii PENGESAHAN SKRIPSI............................................................................ iii PERNYATAAN............................................................................................. iv PRAKATA ...................................................................................................... v DAFTAR ISI ..................................................................................................
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